广告公司职称头衔 中英文对照表
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AAD [Associated Art Director] – 副美术指导
AAD [Associated Account Director] – 副客户总监
AAE [Associate Account Executive] – 助理客户执行
ACD [Associated Creative Director] – 副(助理)创意总监
AD [Art Director] – 美术指导(在创作部可以独挡一面执行美术指导工作的美术监督) AD [Account Director] – 客户服务总监、业务指导
AE [Account Executive] – 客户执行、客户服务、客户主任
AM [Account Manager] – 客户经理
AP [Account Planner] – 客户企划(分策略企划和业务企划两种)
ASM [Area Sale Manager] – 大区销售经理
BD [Business Development] – 业务拓展
BD [Business Director] – 业务总监
BDE [Business Executive] – 业务执行
BDD [Business Development Director] – 业务拓展总监、业务总监
CD [Creative Director] – 创意总监、创意指导
CCO [Chief Creative Officer ] 首席创意官
CEO [Chief Executive Officer] 首席执行官
CGH [Creative Group Head] – 创意组长
CIO [Chief Innovation Officer] 首席创新官
CW [Copywriter] – 撰稿人、文案
[Chair Man] – 总裁
[Copy Director] – 文案指导
[Creative Partner] 创意合伙人, 算是个较新的叫法
DCS [Director of Client Service] – 客户主管
DECD [Deputy Executive Creative Director] 代理执行创意总监
[Designer] – 设计师
[Director] – 总监
ECD [Executive Creative Director] – 执行创意总监
FA [Finish Artist] – 完稿、画师
FAGH [Finish Artist Group Head] – 完稿组长
[Flash Designer] – Flash设计师
[Flash Developer] – Flash 开发制作员
GAD [Group Account Director] – 客户群总监
GCD [Group Creative Director] – 创意群总监
GECD [Group Executive Creative Director] – 集团执行创意总监
GH [Group Head] – 创意组长
GM [General Manager] – 总经理
GMD [General Managing Director] – 总经理
[Interactive/Interaction Designer] – 交互设计师
MD [Media Director] – 媒体指导、媒介部经理
MD [Managing Director] – 董事总经理、总经理
MP [Media Planner] – 媒介策划
PM [Project Manager] – 项目经理, 对内居多
[Planning Director] – 企划指导
[Planning Supervisor] – 企划总监
[Research Supervisor] – 调查总监
SAD [Senior Art Director] – 高级美术指导
SAE [Senior Account Executive] – 资深客户执行
SCD [Senior Creative Director] – 高级/资深创意总监
SCW [Senior CopyWriter] – 高级/资深文案
SWD [Senior Web Designer] – 高级/资深网页设计师
[Senior Designer] – 资深设计
[Senior Interactive Designer] – 资深交互设计师
[Senior Web Designer] – 资深网页设计师
[Strategy Director] – 策略总监
[Traffic Control Specialist (简称Traffic)] – 制管人员, 类似PM, 对创意VP [Vice President] – 副总裁
[Visualizer] – 插图家、插画师、绘图员、视觉设计
[Visualizer Group Head] – 视觉设计组长
WD [Web Designer] – 网页设计师
一般来说:
A = Account 客户, = Art 美术, = Associate 助理
B = Business 业务
C = Chief 首席, = Creative 创意, = Copy 文
D = Director 总监/指导, = Development 拓展/开发
E = Executive 执行
F = Flash, =Finish 完成
G = Group 组/群= General 总
H = Head 头头
M = Manage 经理, = Media 媒体
P = President 总裁, = Planner 策划, =Project 项目, = Production 制作S = Sr = Senior = 资深
V = Vice 副, = Visualizer 视觉