海报(poster)是一种具有宣传性质的广告,海报所宣传的内
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海报(poster)是一种具有宣传性质的广告,海报所宣传的内容各不相同,因此写海报前首先要确定海报的内容和目的。语言要简洁明了,能够突出主要信息。一般来说海报要包括活动名称、时间、地点和费用等详细信息,必要时还要对活动的特色稍加说明;语言上,要具有一定的吸引力和号召力,从而达到广而告之的目的。
海报一般来讲,大体上分为两类:
广告宣传类,从文体上说属于说明文类型。如电影,文艺晚会,文体比赛,学术报告等。通常制成简易的海报,由标题(活动名称),正文(活动的目的和意义,时间,地点,参加的具体方法及一些必要的注意事项等),落款(署上主办单位及海报的发文日期)构成。如:
This Week’s Film News
Name: Jane Eyre
Time: 7:30 p. m., Dec. 16, Saturday
Place: The School Auditorium
Cost: 2 yuan
Please apply to the Film Projection Group for tickets.
Only a few are left. Buy now while they last.
也可用一段说明性文字来写;也可以把二者结合起来用文字说明加分项排列的方式写,如:
Concert Announcement
A concert will be given by teachers and students of the Beijing Institute of Music. The program includes male and female solos, ensembles, choruses, and piano and other instrumental performances.
Admission free.
Time: 7:30 p. m., July 7
Place: The School Auditorium
就本文来说,我们要注意两个方面:
1. 海报的内容要完整准确。这就需要我们根据所给信息,把时间、地点等信息如实反映。这是海报写作的基础。
2. 发出邀请,用语要具有号召力。就本文来说,为吸引大家的注意,我们可以使用"保证你笑个痛快","错过了一定会后悔"之类的语言。为增强文章的醒目性,写作时可以用Do you like ... 或Do you have time ... ?之类的一般疑问句式发出号召,效果会更理想。
观点陈述类,从文体上说属于议论文类型,它包括标题(观点或话题),正文(陈述的理由),结尾(得出的结论),如:
Why should we do exercises?
to keep fit
to make us strong.
to fight illness and disease.
to enjoy ourselves
to build up our skills.
Some exercise a day keeps the doctor away!
写作任务:
1.《疯狂的石头》要在你们学校大礼堂公映,为了方便来你校访问的美国中学生欣赏这部电影,请你写一个英文海报。中文海报内容如下:
片名:《疯狂的石头》
导演:宁浩
类型:喜剧小制作,新面孔,大笑料,保证你每五分钟笑一次
时间:10月25日星期六晚上7点半
地点:学校大礼堂
票价:免费
请到大礼堂取票,余票不多,欲领从速!
▲初稿:
In order to enrich students’lives, we’ve decided to show the movie Crazy Stone. This movie was produced by a young director called Ning Hao and a group of no-name actors. It’s cheap, but the story will keep you laughing. Don’t miss it! It’s showing at half past 7, Saturday, October 25th, in the Great Hall. Don’t be late, and have fun!
▲教师点评:
文章涵盖了题目大部分要点,但漏掉了电影类别、票价、购票地点等基本信息。同时,文章中简单句太多,导致句子关系不够紧密,建议句式上适当合并。例如对电影演员、导演的介绍,我们可以用介词状语的句式来写:
Featuring the collaboration of non-famous actors and open-minded director Ning Hao, this movie is full of black humor.
▲成稿:
In order to enrich students’lives, we’v e decided to show a new comedy, Crazy Stone, on campus. It will be presented in the Great Hall at 7:30 pm, next Saturday, October 25th. It’s a dark comedy directed by Ning Hao and produced by Andy Lau. It’s been very popular, despite its low budget and cast of unknowns.
The film is currently a big hit in China, out-performing all other foreign films. If you like a good laugh, you shouldn’t miss this film.
Please apply at the Great Hall for free tickets. Only a few are left, so get them while they last.
▲赏析:
这篇文章涵盖了所有信息,内容完整;在全文的结构层次上分为三个段落,条理清晰,给人一目了然的感觉;在语言表达上,虽然比较平实,但贵在精练准确。
2. Brainstorm with a partner on the topic: Do we need to learn English? Then make a poster to show your ideas.
Do we need to learn English?
English has become an international language. Many countries in the world use English. So I strongly think we should not only learn English but also learn it well.
First, we have to learn English well to talk with foreigners. As we know, many foreign tourists visit China every year. If they cannot speak Chinese, they use English to communicate with Chinese people.
Second, I like to study English to use for business. China has joined WTO. More and more foreign businessmen will invest in China in the near future.
In a word, English is of great importance.
▲巩固练习:
1.你们学校将于10月18日(本周六),下午6点在大礼堂组织一次艺术展,展品包括学生及家长自制的带有中国传统特色的剪纸、皮影等艺术品,另外也有学校老师的书画作品。请你写一