世纪商务英语综合教程

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《世纪商务英语》课件——第一章

Somehow, one idea helped me out. I always felt it too hard mopping the floor. I was tired of bending down, putting my hands in dirty water and wringing out a mop. So, I thought, there’s gotta be a better way.
2. Do you have a career plan? Should college students start their own careers while still in college? State your own opinions about this question.
Warm-up
Listening and Speaking
目录页
Listening and Speaking
Scrik 目录页
I was 33 and divorced, had three kids under age 7, and was barely keeping up payments on my small two-bedroom home by working extra weekend hours as a waitress. There were times when I would lie in bed and think; I didn’t know how I was going to pay that bill.
Warm-up
Unit1
Starting a Career
Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-Life Practice

世纪商务英语综合教程第三版 Unit 3 Contract

无论是哪种情况理想的结果是你已经为你的企业赢得了最佳的条件并且草拟了全面的协议以避免任何的争议或者可能发生的诉讼
Unit Three
Contract
Negotiation
Lead-in Text A Text B Real Life Practice Practical Writing
A contract is a legal, binding and enforceable agreement made between two or more parties. It can also be defined as an exchange of promises which the law will enforce. To be legally binding as a contract, a promise must be exchanged for adequate consideration. On the other hand, to make the contract available, it is essential that the parties to a contract have legal power and freedom of contract. They must intend it to be binding. They must agree on the purpose of the contract and the purpose must be lawful. There must be valuable terms and the terms of the agreement must be clear enough to be understood.
Lead-in

世纪商务英语综合教程专业篇II Unit3

Unit 3
Company Development
CONTENTS
Lead-in Text A
Text B
Translation Skills Knowledge Links
Real Life Practice
Practical Writing Time for Fun
Unit 3
Company Development
Unit 3
Company Development
Text A
He wondered whether he could bring the Western approach to branding to China, and offer professional-looking signs to Chinese businesses. He investigated further, and discovered
Unit 3
Company Development
Text A
Starting out Wang Zhongjun began his career in art and graphic design, and he spent several years
living and working in the US.
Unit 3
Company Development
Lead-in
2. Spot Dictation Listen to the passage and fill in the blanks with the missing information.
largest chain of hamburger fast food The McDonald’s Corporation is the world’s ___________ restaurants, serving around 68 million customers daily in 119 countries. Headquartered in barbecue restaurant operated by the United States, the company began in 1940 as a _________________

世纪商务英语综合教程第三版Unit Two Negotiation

当谈判者能够为他这一方获取所有或多数想要的利益时但不能使另一方当事人彻底拒绝谈判谈判也就成功完成
Unit Two
Negotiation
Negotiation
Lead-in Text A Text B Real Life Practice Practical Writing
Negotiation is the process where interested parties resolve disputes, agree upon courses of action, bargain for individual or collective advantages, and/or attempt to craft outcomes which serve their mutual interests. Negotiation is usually regarded as a form of alternative dispute resolution.
Part 2
Spot Dictation
Dialogue 2 (bearing A: You know, packing has a close 6________ )on sales. ( reputation ) B: Yes, it also affects the 7____________ of our products. Buyers always pay great attention to packing. ( ) satisfaction A: We wish the new packing will give our clients 8_____________. A: So how do you think the shirts are packed? ( packed ) B: They’re 9____________ in cardboard boxes. (ocean A: I’m afraid the cardboard boxes are not strong enough for 10________ ) transportation. Dialogue 3 ( shipment ) A: When can you effect 11__________? I’m terribly worried about late shipment. B: We can effect shipment in December or early next year at the latest. (dispatched ) A: That’s fine. How do you like the goods 12____________, by railway or by sea? B: By sea, please. Because of the high cost of railway transportation, we (prefer ) 13________ sea transportation. ( what A: That’s 14________) we think.

世纪商务英语综合教程IV(第三版)教案

《世纪商务英语——综合教程IV》（第三版）教案Unit 1 Import and ExportRelated InformationProcedures for Import and ExportAs import from one country means export of that country, take the procedures of export transaction as an example to illustrate the general procedures for import and export:1. Market researchThe most difficult part of exporting is taking the first step. Any exporter who wants to sell his products in a foreign country or countries must first conduct a lot of market research. Market research is a process of conducting research into a specific market for a particular product. Export market research, in particular, is a study of a given market abroad to determine the needs of that market and the methods by which the products can be supplied. The exporter needs to know which foreign companies are likely to use his products or might be interested in marketing and distributing the products in their country. He must think whether there is a potential for making a profit.2. Business negotiationIf a foreign company is interested in buying the exporter’s products, negotiation should be organized. Business negotiation plays a very important role in the conclusion and implementation of a sales contract. It has a great bearing on the economic interests of the parties concerned. No matter what way the negotiations are held, in general, they consist of the following links: enquiry, offer, counter offer, acceptance and conclusion of sales contract, among which offer and acceptance are two indispensable links for reaching an agreement and concluding a contract.3. Conclusion of sales contractAs soon as an offer is accepted, a written sales contract or sales confirmation is usually required to be signed between the buyer and the seller to confirm the sales and stipulate their rights and obligations respectively. A sales contract or sales confirmation contains some general terms and conditions as well as the specific terms that vary with the commodity. But such terms as the names of the seller and the buyer, the description of the goods, quality and specification, quantity, packing, unit price, amount, payment, date of delivery, shipping, insurance, inspection, claim and arbitration are indispensable. The sales contract or salesconfirmation is normally made out in two originals, one for the buyer and the other for his seller.4. Implementation of contractUnder CIF contract with terms of payment by L/C, the implementation of export contract usually goes through the steps of goods preparation, inspection application, reminding of L/C, examination and modification of L/C, chartering and booking shipping space, shipment, insurance, documents preparation for bank negotiation and the settlement of claims, etc.①Preparing goods for shipmentAfter a contract is made, it is the main task for the exporter to prepare the goods for shipment and check them against the terms stipulated in the contract. The quality, specification, quantity, marking and the packing should be in line with the contract or the L/C, the date for the preparation should agree with the shipping schedule.②Inspection applicationIf required by the stipulations of the states or contract, the exporter should obtain a certificate of inspection from the institutions concerned where the goods are inspected. Usually, the commodity will be released only after the issuance of the inspection certificate by the inspection organization.③Reminding, examining and modifying L/CIn international trade, a banker’s letter of credit is commonly used for the payment of purchase price. In the course of the performance of contract, one of the necessary steps for the seller is to urge the buyer to establish an L/C. According to the contract, the buyer should establish the L/C on time, but sometimes he may delay for various reasons. For the safe collection of payment, the seller has to urge the buyer to expedite the opening of the L/C. Upon receipt of a letter of credit, the seller must examine it very carefully to make sure that all terms and conditions are stipulated in accordance with the contract. If any discrepancies exist, the seller should contact the buyer immediately for necessary amendments so as to guarantee the smooth execution of the contract.④Chartering and booking shipping spaceAfter receiving the relevant L/C, the exporter should contact the ship’s agents or the shipping company for the chartering and the booking of shipping space and prepare for the shipment in accordance with the importer’s shipping instruction. Chartering is required for goods of large quantity which needs full shipload; and for goods in small quantities, space booking would be enough.⑤Customs formalitiesBefore the goods are loaded, certain procedures in customs formalities have to be completed. As required, completed forms giving particulars of the goods exported together with the copy of the sales contract, invoice, packing list, weight memo, commodity inspection certificate and other relevant documents, have to be lodged with the customs.After the goods are on board, the shipping company or the ship’s agent will issue a bill of lading which is a receipt evidencing the loading of the goods on board the ship.⑥Find a customs brokerTo different countries, import customs clearance procedures may differ. In some countries, the customs service does not require an importer to have a license or permit and an individual may make his own customs clearance of goods imported for personal use or business. You’d better, however, have a licensed customs broker (or a freight forward er) act as the clearing agent for you unless you’re very familiar with the import customs clearance formalities in your country.Therefore, the first tip is to find a licensed customs broker who can work with you on a long term basis. They are especially valuable to you when your business is not located in the destination air/sea port which is usually the port of entry —if you’re unable to be there to prepare and file your entry, the customs broker may act as your agent, pick up and deliver the shipment to your door.⑦InsuranceThe export trade is subject to many risks. For example, ships may sink or consignments may be damaged in transit, exchange rates may alter, buyers default or government suddenly impose an embargo, etc. It is customary to insure goods sold for export against the perils of the journey. The cover paid for will vary according to the type of goods and the circumstances. If the exporter has bought insurance for the goods, he will be reimbursed for the losses.⑧Documents preparation for bank negotiationAfter the shipment, all kinds of documents required by the L/C shall be prepared by the exporter and the importer and presented, within the validity of the L/C to the bank for negotiation. As to the shipping documents, they include the commercial invoice, bill of lading, insurance policy, packing list, weight memo, certificate of inspection, and, in some cases, consular invoice, certificate of origin, etc. Documents should be correct, complete, concise and clean. Only after the documents are checked to be fully in conformity with the L/C, the opening bank makes the payment. Payment shall be disregarded by the bank for any discrepancies in the documents.⑨Settlement of disputesIn international trade, it’s not uncommon for imports to be de layed, or to find that when goods arrive the shipment is incomplete or contains damaged goods. It may be the supplier’s responsibility, the importer’s fault, or caused by shipping or customs delays. In any case, it’s worth agreeing in advance how deliveries will be inspected and how problems will be handled. In most cases, returning incorrect shipments and waiting for a new delivery is too expensive and time consuming.Lead-in1. Listening1. F2. T3. T4. TTape Script:International Trade is One of the Hot Industries of the New Millennium International trade is one of the hot industries of the new millennium. But it’s not new. Think Marco Polo. Think the great caravans of the biblical age with their cargoes of silk and spice. Think even further back to prehistoric man trading shells and salt with distant tribes. Trade exists because one group or country has a supply of some commodity or merchandise that is in demand by another. And as the world becomes more and more technologically advanced, as we shift in subtle and not so subtle ways toward one world modes of thought, international trade becomes more and more rewarding both in terms of profit and personal satisfaction.2. Spot Dictationplicated2. conclude a transaction.3. in the course of4.undergoes four stages5.implementing the contract6.illustrateText ALanguage Study1. merchandise①n. commercial goods; commodities 商品，货物◆There is much discount merchandise on holidays.◆Merchandise first should be the products of labour.②vt. to engage in the commercial purchase and sale of (goods or services); trade 做生意，交易◆He is merchandising auto parts.merchandise broker 商品经纪人merchandise budget 商品预算merchandise export 商品出口merchandise cost 商品成本2. brokern.an agent who, acting on behalf of a principal, buys or sells goods, securities, etc, in return for a commission (股票债券等的)经纪人,(买卖的)中间人,代理人◆He set up in business as an insurance broker.brokerage n. 经纪业，佣金，回扣，经纪费broker agent 经纪人兼代理人broker insurance 保险代理人3. prospectivea. looking towards the future 将来的，未来的；盼望中的；预期的；有希望的◆The foreign investor withdrew funds without getting his prospective benefits.◆She demonstrates an article to a prospective buyer.prospective buyer 可能的买主prospective damage 预计的损失prospective market 未来的市场prospective return 预期收益prospective benefits 预期利益4. outlayn. an expenditure of money, effort, etc 费用，花费；支出◆The weekly outlay on day-to-day operation in the company was enormous.◆This will involve high expenses and nonrecoverable outlays.outlay accounts 支出账户outlay cost 支出成本outlay for loan payment 偿还债务支出outlay of liquidation 清理支出5. attorneyn. a person appointed to act for another in business or legal matters (业务或法律事务上的)代理人◆The attorney’s summation was telling.◆He has been appointed as the attorney of the company to sign the contract with itspartner.attorney at law 律师attorney fee 律师公费attorney general 首席检察官power of attorney 委托权; 委任书6. substantiala. large in amount or number 很多的，大量的◆The man incurred substantial losses during the stock market crash.◆The existence of substantial invisible income suggests that the income distributionsystem should be standardized.substantial cost differentials 巨大成本差额substantial increase 大幅度增长substantial labour surplus market 劳动力大量剩余市场7. identifyvt. recognize sb/sth and be able to say who or what they are 确认、证明某人（某事物）；鉴别出◆The man refused to identify himself as the person who should have been in full chargeof the accident.identification n.识别，证实，核对dentification card 身份证dentification dimensions 船舶文件规定的尺度identify oneself with 支持，参与8. make a commitment (to sb/sth) 作出承诺◆I’d like to make sure if it is acceptable to the factory before making a commitment toyou.9. relieve...of... 免除某人的职务；解除某人的(负担等)；减轻某人的(痛苦等)◆The company relieved Mr. Brown of his post as manager.◆The workers are relieving of burdens from the ship.Translation of the Text商品进出口对大多数国家来说，进出口是国际收入和支出的主要来源。

世纪商务英语综合教程

世纪商务英语综合教程世纪商务英语综合教程1. 概述•世纪商务英语综合是一门为商务人士设计的英语课程•旨在提高学员的商务英语综合能力，包括听说读写，以及商务场景应用能力2. 课程内容• 2.1 商务英语听力–通过听取商务场景中的对话和演讲，提升学员的听力理解能力–练习听取电话交流、商务会议等场景下的英语听力技能• 2.2 商务英语口语–培养学员在商务场景下流利表达自己的能力–学习商务英语口语中的常用表达和用语• 2.3 商务英语阅读–提升学员的商务英语阅读速度和理解能力–阅读商务新闻、邮件等材料，学习商务英语的写作风格和专业术语• 2.4 商务英语写作–学习商务英语写作技巧，包括商务邮件写作、商务报告撰写等–提高学员的商务英语写作水平，培养学员的商务沟通能力• 2.5 商务英语应用–学习在商务场景中灵活运用英语的能力–模拟商务谈判、商务会议等场景，提高学员的沟通和谈判能力3. 学习方法• 3.1 注重听力训练–多听商务英语对话和演讲，提升听力能力–可以使用商务英语听力教材，也可以参加商务英语听力班级• 3.2 口语练习–练习商务英语口语表达，提高流利度和准确性–可以找英语母语人士进行口语交流，或参加商务英语口语训练班• 3.3 多读商务英语材料–多读商务新闻、邮件等材料，培养阅读理解和写作能力–可以阅读商务英语教材，也可以关注商务英语相关的网站和社交媒体账号• 3.4 多写商务英语文档–练习商务英语写作，提升写作水平和沟通能力–可以写商务邮件、商务报告等文档，并请英语专业人士进行修改和指导• 3.5 实践商务英语应用–参与商务谈判、商务会议等场景，提高运用商务英语的实际能力–可以参加商务英语培训班，或与商务人士进行实际商务活动合作4. 学习资源推荐•商务英语教材：《商务英语综合教程》、《商务英语听力教程》等•在线学习平台：Coursera、Udemy等提供商务英语课程•商务英语字典：《商务英语词典》等参考工具•商务英语网站：BBC Business English、Business English Pod 等以上是一份简要的世纪商务英语综合教程，希望能帮助学习者提高商务英语能力，更好地应对商务场景中的英语沟通。

新世纪商务英语综合教程2详解

新世纪商务英语综合教程2详解1. 前言新世纪商务英语综合教程2是一套专门为商务英语学习者设计的教材，旨在帮助学习者掌握商务英语的基本知识和应用能力。

本文将从不同层面对这套教材进行全面评估，并就其特点和优势进行深入探讨。

2. 教材内容概述新世纪商务英语综合教程2主要包括听力、口语、阅读、写作和商务知识五个部分。

其中，听力部分涵盖了各种商务场景下的对话和讲话，帮助学习者提高商务交流能力；口语部分注重商务英语口语的实际运用，让学习者在商务环境中能够流利表达自己的想法；阅读部分囊括了各种商务文献和案例，帮助学习者了解商务相关知识；写作部分则重点培养学习者的商务英语写作能力；最后的商务知识部分则向学习者介绍了一些商务背景知识和常用表达，帮助学习者更好地理解商务领域。

3. 深入评价从整体来看，新世纪商务英语综合教程2在内容设置上非常全面，既注重了语言技能的培养，又兼顾了商务知识的传授。

这种全面性既能够满足学习者在语言技能方面的需求，又能够帮助他们在实际商务场景中应对各种挑战。

教材中的各种案例和对话都贴近实际商务环境，有助于学习者更加深入地理解商务英语的实际运用。

4. 总结与回顾新世纪商务英语综合教程2是一套非常优秀的商务英语教材，它不仅在内容上十分全面，而且注重了实际运用能力的培养。

对于学习者来说，通过学习这套教材，他们可以全面了解商务英语的各个方面，提高自己的语言技能和运用能力。

我非常推荐这套教材给有意向学习商务英语的学习者。

5. 个人观点作为我的文章写手，我个人认为学习商务英语对于现代人来说非常重要。

而新世纪商务英语综合教程2恰好能够满足学习者在这方面的需求，帮助他们更好地适应商务环境。

我非常愿意为学习者撰写更多关于商务英语的文章，并与他们共同进步。

在我的文章中，我充分探讨了新世纪商务英语综合教程2的特点和优势，并就其内容进行了全面评估。

通过不断提及主题文字，我希望能够帮助读者更深入地理解这套教材，并对其产生浓厚的兴趣。

世纪商务英语综合教程第五版基础篇翻译题

TranslationUnit1:Language for Business1.九寨沟以其自然美景吸引了众多旅游者。

（natural beauty）Eg: Jiuzhaigou has capitalized on（利用）its natural beauty to attract lots of tourists.2.你应该利用你的经验，获得报酬更高的工作。

（higher payment）Eg: You should capitalize on your experience to get the job with higher payment.3.这家公司利用优越的地理位置拓展了海外市场。

（geographic position）Eg:This firm expanded the Overseas market（拓展海外市场）by capitalizing on their advantageous geographic position.4.我们要申请商标注册。

（apply for申请）Eg:We’d like to apply for the registration of our trademarks.5.如果你英语口语好,你应在这家美国公司找一份工作。

（have a good command of掌握）Eg:If you have a good command of oral English, you should find a job in this American company.6.在明天的求职面试中你应与面试者保持眼神交流以表示你的自信。

（job interview）Eg:You need to maintain eye contact（保持眼神交流）with the interviewer to show your confidence（展现你的自信）in the job interview tomorrow.7.我们将利用我们的优势卖给出价最高、最好的人。

世纪商务英语综合教程Unit9

Unit 9 International AgencyRelated InformationSales Agency AgreementNO：Date：This Agreement is entered into between the parties concerned on the basis of equality and mutual benefit to develop business on terms and conditions mutually agreed upon as follows:1. Contracting PartiesSupplier: （hereinafter called “party A”）Agent: （hereinafter called “party B”）Party A hereby appoint Party B to act as his selling agent to sell the commodity mentioned below.2. Commodity and Quantity or AmountIt is mutually agreed that Party B shall undertake to sell not less than... of the aforesaid commodity in the duration of this Agreement。

3. TerritoryIn ... only.4. Confirmation of OrdersThe quantities, prices and shipments of the commodities stated in this Agreement shall be confirmed in each transaction, the particulars of which are to be specified in the Sales Confirmation signed by the two parties hereto.5. PaymentAfter confirmation of the order, Party B shall arrange to open a confirmed, irrevocable L/C available by draft at sight in favor of Party A within the time stipulated in the relevant S/C. Party B shall also notify Party A immediately after L/C is opened so that Party A can get prepared for delivery.6. CommissionsUpon the expiration of the Agreement and Party B’s fulfillment of the total turnover mentioned in Article 2, Party A shall pay to Party B... % commission on the basis of the aggregate amount of the invoice value against the shipments effected.7. Reports on Market ConditionsParty B shall forward once every three months to party A detailed reports on current market conditions and of consumers’ comments. Meanwhile, Party B shall, from time to time, send to party A samples of similar commodities offered by other suppliers, together with their prices, sales information and advertising materials.8. Advertising & Publicity ExpensesParty B shall bear all expenses for advertising and publicity within the aforementioned territory in the duration of this Agreement and submit to Party A all patterns and/or drawings and description for prior approval.9. Validity of AgreementThis Agreement, after its being signed by the parties concerned, shall remain in force for...days from ... to ... If either Party wishes to extend this Agreement, he shall notice, in writing, the other party one month prior to its expiration. The matter shall be decided by the agreement and by consent of the parties hereto. Should either party fail to implement the terms and conditions herein, the other party is entitled to terminate this Agreement.10. ArbitrationAll disputes arising from the execution of this Agreement shall be settled through friendly consultations. In case no settlement can be reached, the case in dispute shall then be submitted to the Foreign Trade Arbitration Commission of the China Council for the Promotion of International Trade for arbitration in accordance with its provisional rules of procedure. The decision made by this Commission shall be regarded as final and binding upon both parties. Arbitration fees shall be borne by the losing party ,unless otherwise awarded.11. Other Terms & Conditions①Party A shall not supply the contracted commodity to any other buyer(s) in the above mentioned territory. Direct enquiries, if any, will be referred to Party B. However, should any other buyers wish to deal with Party A directly, Party A may do so. But party A shall send to Party B a copy of Sales Confirmation and give Party B...% commission on the basis of the net invoice value of the transaction(s) concluded.②Should Party B fail to pass on his orders to Party A in a period of ... months for a minimum of ..., Party A shall not bind himself to this Agreement.③For any business transacted between governments of both Parties, Party A may handle such direct dealings as authorized by Party A’s government without binding himself to this Agreement. Party B shall not interfere in such direct dealings nor shall Party B bring forward any demand for compensation therefrom.④This Agreement shall be subject to the terms and conditions in the Sales Confirmation signed by both parties hereto.This Agreement is signed on ... at... and is in two originals, each Party holds one.Party A: Party B:(Signature) (Signature)Lead-in1. ListeningPart11.D2.A3. BPart 21.T2.F3.T4.T5.FTape Script:Here are a few particular questions you might want to ask when you choose an agent:What is the company’s history and what are the qualifications and backgrounds of the principal officers?Does the company have adequate trained personnel, facilities, resources to devote to your business?What is their current sales volume?What is the size of their inventory?How will they market your product (retail, wholesale or direct)?Which territories or areas of the country do they cover?Do they have other foreign clients? Are any of these clients your competitors? It is important to obtain references from several current clients.What types of customers do they serve?Do they publish a catalogue?What is their sales force?When you have this background information and are comfortable about proceedings, then obtain a credit report about their financial position.2. Spot DictationTape Script:1. delicate task2. the would-be agent’s3. banking and commercial references4. handled5 .represented6. agent’s premises7. an exclusive rightText ALanguage Study1. grant①vt. to give 给予◆We will grant you a 20% commission if you place an order big enough.◆We can grant you the agency of the goods in your area.②n. offer, giving 给予◆The grant of discount depends on the quantity you may order.2. accomplishvt. to complete, to realize 完成，实现◆We will make all necessary arrangements to accomplish shipment in time.◆To accomplish the task, the team members shall cooperate closely.3. undertake vt.①to promise 承诺，答应◆As this is an order of substantial size, we cannot safely undertake to complete its manufacturein a month’s time.◆We undertake to make payment due in accordance with the contract terms.②to begin 开始,着手◆They undertake logistics as their core business.undertaking n.事业,任务4. fulfilvt. to carry out 执行，履行◆We have to point out that if you fail to effect shipment within the stipulated time, we shallnot be able to fulfil our contract with our clients.◆We can cancel the contract if you fail to fulfil your part.fulfilment n. 履行,完成5. expirationn. coming to an end, termination 期满,终止◆You should be aware of the expiration of credit.◆The expiration date of this offer is until next Friday.expire vi.终止，失效，期满◆The credit will expire on May.◆His terms of office expires this year.expiry n.终止,期满6. executevt. to carry out 执行,履行◆You may be assured that we’ll execute the order duly.◆We hope you can execute the payment in good time.execution n. 执行,履行execution of order 交付订货execution of contract 执行合同7. It is usually paid upon the expiration of the agreement and the agent’s fulfillment of the total turnover mentioned, on the basis of the aggregate amount of the invoice value against the shipments effected.这句话里有两个从句,一个是upon the expiration of the agreement and the agent’s fulfillment of the total turnover mentioned, 还有一个是on the basis of the aggregate amount of the invoice value against the shipments effected. “against”翻译成“根据”.整句话的意思是“通常，协议到期，代理完成所有销售任务时，根据所发货物发票累计金额支付佣金。

新世纪商务英语综合教程1(第二版)

新世纪商务英语综合教程1（第二版）New Century Business English Integrated Course 1 (Second Edition) is a comprehensive textbook designed to equip students with the necessary skills and knowledge to thrive in the dynamic world of business. This second edition builds upon the solid foundation established in the previous version, offering a more robust and comprehensive approach to business English education.The textbook is structured in a logical and progressive manner, guiding students through a wide range of business-related topics and scenarios. Each unit is meticulously crafted to address the specific needs and challenges faced by modern business professionals, ensuring that the content is both relevant and applicable to the real-world business environment.One of the standout features of this textbook is its emphasis on developing well-rounded business communication skills. The units cover a diverse range of topics, including effective written communication, professional presentations, negotiation strategies, and cross-cultural business etiquette. By exploring these criticalaspects of business interaction, students are equipped with the tools necessary to navigate the complex and ever-evolving landscape of global business.The textbook also places a strong emphasis on practical application and skill development. Each unit includes a variety of engaging activities, case studies, and role-playing exercises that allow students to apply the concepts they have learned in a hands-on manner. This approach not only reinforces the theoretical knowledge but also helps students develop the confidence and competence required to excel in real-world business scenarios.Another notable aspect of New Century Business English Integrated Course 1 (Second Edition) is its focus on the integration of technology in the business landscape. The textbook explores the impact of digital tools and platforms on business communication, collaboration, and decision-making. By equipping students with an understanding of the role of technology in modern business, the textbook prepares them to be adaptable and innovative in their approach to problem-solving and decision-making.The textbook also places a strong emphasis on cultural awareness and sensitivity. In an increasingly globalized business environment, the ability to navigate cross-cultural dynamics is essential. The textbook addresses this need by incorporating case studies andactivities that explore the nuances of cultural differences and their impact on business practices. This prepares students to be effective communicators and collaborators in diverse business settings.One of the standout features of this textbook is its comprehensive assessment system. Each unit includes a range of assessment tools, including quizzes, projects, and comprehensive exams, that allow students to evaluate their progress and identify areas for improvement. This feedback mechanism not only helps students track their learning but also enables instructors to tailor their teaching approaches to the specific needs of their students.In terms of content, New Century Business English Integrated Course 1 (Second Edition) covers a wide range of topics that are essential for success in the modern business landscape. These include, but are not limited to, the fundamentals of business communication, effective team management, strategic decision-making, financial literacy, and ethical considerations in business. By addressing these critical areas, the textbook equips students with a well-rounded understanding of the complex and multifaceted nature of business.Furthermore, the textbook is designed with a strong emphasis on practical application. Throughout the units, students are encouraged to engage in real-world case studies, role-playing exercises, and collaborative projects. This approach not only reinforces thetheoretical concepts but also helps students develop the critical-thinking and problem-solving skills that are highly valued in the business world.One of the key strengths of New Century Business English Integrated Course 1 (Second Edition) is its adaptability to diverse learning environments. The textbook can be effectively utilized in a variety of educational settings, from traditional classroom-based instruction to blended learning and online courses. This flexibility ensures that the content can be tailored to meet the specific needs and learning styles of a wide range of students.In conclusion, New Century Business English Integrated Course 1 (Second Edition) is a comprehensive and innovative textbook that offers a robust and comprehensive approach to business English education. With its focus on practical application, cultural awareness, and technological integration, the textbook prepares students to navigate the complex and ever-evolving business landscape with confidence and competence. Whether you are a student seeking to enhance your business communication skills or an educator looking to provide your students with a cutting-edge business English curriculum, this textbook is a valuable resource that is sure to deliver tangible and lasting benefits.。

新世纪商务英语综合教程1课后答案

新世纪商务英语综合教程1课后答案1、4．—Let's fly a kite when you are ________ at the weekend.—Good idea. [单选题] *A．warmB．kindC．smallD．free(正确答案)2、Hearing that he had passed _____ health examination, he immediately made _____ call to his parents. [单选题] *A. a; /B. the; /C. the; a(正确答案)D. a; the3、The organization came into being in 1 [单选题] *A. 开始策划B. 进行改组C. 解散D. 成立于(正确答案)4、Location is the first thing customers consider when_____to buy a house. [单选题] *A.planning(正确答案)B.plannedC.having plannedD.to plan5、20．Jerry is hard-working. It’s not ______ that he can pass the exam easily. [单选题] *A．surpriseB．surprising (正确答案)C．surprisedD．surprises6、68．—How ________ apples do you want?—I want two kilos. How ________ are they?—They are 5 yuan. [单选题] *A．much; manyB．many; much(正确答案)C．many; manyD．much; much7、—______ you speak French?—Yes, I can.（）[单选题] *B. Can(正确答案)C. MightD. Must8、Mary, together with her children ,_____ some video show when I went into the sitting room. [单选题] *A. were watchingB. was watching(正确答案)C. is watchingD. are watching9、As I know, his salary as a doctor is much higher_____. [单选题] *A. than that of a teacher(正确答案)B. than a teacherC. to that of a teacherD. to a teacher10、Sitting at the back of the room（）a very shy girl with two bright eyes. [单选题] *A. is(正确答案)B. areD. there was11、He didn't allow _____ in his room. Actually he didn't allow his family _____ at all. [单选题] *A. to smoke; to smokeB. smoking; to smoke(正确答案)C. to smoke; smokingD. smoking; smoking12、A lot of students in our school were born _______ March, 1 [单选题] *A. in(正确答案)B. atC. onD. since13、The famous writer, _____ writings for China Daily I appreciate a lot , is invited to give a speech in our university. [单选题] *A. thatB. whose(正确答案)C. whomD. who14、--Don’t _______ too late, or you will feel tired in class.--I won’t, Mum. [单选题] *A. call upB. wake upC. stay up(正确答案)D. get up15、--Do you know _______ girl with long curly hair?--Yes. She is Mary. She plays _______ piano very well. [单选题] *A. a; /B. the; /C. the; the(正确答案)D. a; the16、Just use this room for the time being ,and we’ll offer you a larger one _______it becomes available [单选题] *A. as soon as(正确答案)B unless .C as far asD until17、His remarks _____me that I had made the right decision. [单选题] *A.ensuredB.insuredC.assured(正确答案)D.assumed18、Boys and girls, _______ up your hands if you want to take part in the summer camp(夏令营)．[单选题] *A. puttingB. to putC. put(正确答案)D. puts19、How lovely a day,（）? [单选题] *A. doesn't itB. isn't it(正确答案)C.shouldn't itD.hasn't it20、I like this house with a beautiful garden in front, but I don't have enough money to buy _____. [单选题] *A. it(正确答案)B. oneC. thisD. that21、What lovely weather,（）? [单选题] *A.is itB. isnt it(正确答案)C. does itD.doesn’t it22、36．This kind of bread is terrible. I don't want to eat it ______. [单选题] * A．any more(正确答案)B．some moreC．no longerD．some longer23、At half past three she went back to the school to pick him up. [单选题] *A. 等他B. 送他(正确答案)C. 抱他D. 接他24、I was astonished when I heard that Louise was getting married. [单选题] *A. 惊讶(正确答案)B. 气愤C. 高兴D. 想念25、The city is famous _______ its beautiful scenery. [单选题] *A. for(正确答案)B. ofC. asD. to26、The students _____ outdoors when the visitors arrived. [单选题] *A. were playing(正确答案)B. have playedC. would playD. could play27、If you had told me earlier, I _____ to meet you at the hotel. [单选题] *A. had comeB. will have comeC. would comeD. would have come(正确答案)28、Was（）that I saw last night at the concert? [单选题] *A. it you(正确答案)B. not youC. youD. that yourself29、59．—Can I talk to the manager?—Please wait ________ minute. [单选题] * A．anB．a(正确答案)C．theD．/30、I hope to see you again _______. [单选题] *A. long long agoB. long beforeC. before long(正确答案)D. long。

世纪商务英语综合教程专业篇II Unit 2(课堂PPT)

Lead-in
1. Listening Listen to the conversation and choose the best answer for each question.
1. What are they talking about?
A. The fashion in season.
B. The purchasing of fashionr Psychology
Text A
Behaviors can also be affected by external influences, such as culture, sub-culture, locality, royalty, ethnicity, family, social class, past experience reference groups, lifestyle, market mix factors. For example: In India, most online consumers shop during their lunch hours, and when they are at work. This could be because of not adequate Internet Connectivity at homes.
5
Unit 2 Consumer Psychology
Text A
1. Reading Read the passage about the marketing concept and answer the following questions.
1. What is consumer psychology about? 2. Why do people study consumers’ mind? 3. What can influence consumers’ decision? 4. What influence does brand have on consumers? 5. What is the general purchasing process of a consumer?

世纪商务英语综合教程(一)

世纪商务英语综合教程(一)世纪商务英语综合教程简介•本教程旨在帮助学习世纪商务英语综合的人士提高学习效果。

•使用Markdown格式编写的文章，便于阅读和编辑。

准备工作•在学习之前，确保你已经掌握了基本的英语语法知识。

•准备一本《世纪商务英语综合》教材作为学习参考。

学习方法•制定学习计划，明确每天的学习目标和时间安排。

•持续学习，建议每天保持一定的学习时间。

•多做练习，通过实践巩固所学知识。

•积极参与讨论和交流，与他人分享学习心得和经验。

学习内容1.第一单元：商务礼仪–学习商务礼仪的基本原则和技巧。

–学习如何进行商务交际和谈判。

2.第二单元：商务信函–学习商务信函的格式和写作技巧。

–学习如何撰写商务报告和商务计划。

3.第三单元：商务口语–学习商务会议和演讲的技巧。

–学习商务谈判和沟通的表达方式。

4.第四单元：商务阅读与写作–学习商务文章和报告的阅读技巧。

–学习如何写作商务备忘录和邮件。

学习评估•在学习过程中，可以通过以下方式进行自我评估：–完成每单元的练习题和作业。

–参加模拟考试和真实的商务情境演练。

–寻求他人的反馈和建议，不断改进自己的学习方法和表达能力。

学习资源•除了教材之外，还可以利用以下资源来辅助学习：–在线课程和教学视频。

–商务英语学习网站和论坛。

–商务英语相关的书籍和杂志。

结语•学习世纪商务英语综合需要长期的坚持和努力。

•希望本教程能够帮助你提高商务英语的水平，实现自身的职业发展目标。

学习建议•创建学习环境：在学习过程中，选择一个安静、舒适的环境，确保能够专注和集中注意力。

•制定学习计划：根据自己的时间和能力制定学习计划，合理安排学习时间，避免拖延和浪费时间。

•多样化学习方式：除了阅读教材，还可以利用听力、口语、写作等不同方式进行学习，提高自己的综合能力。

•多做练习：通过做练习题和模拟考试来巩固所学知识，培养自己的应试能力。

•积极参与：参加线上或线下的学习交流活动，与他人分享学习心得和经验，相互鼓励和帮助。

新世纪商务英语综合教程1

新世纪商务英语综合教程1
《新世纪商务英语综合教程1》是2009年高等教育出版社出版的图书，作
者是张红孔繁霞。

《新世纪商务英语综合教程1》是一本注重全方位技能训练的教材，不仅选材地道、内容丰富，而且着力构建从课堂教学到社会实践教学的延伸体系，全面提高学生听、说、读、写、译各项语言技能，使本教程既可作为商务英语专业基础阶段的综合教材，也可作为具有相应水平的商务人士的自学教材。

如需更多信息，建议查阅相关图书或咨询专业英语教师。

世纪商务英语综合教程第Ⅱ册课程设计

世纪商务英语综合教程第Ⅱ册课程设计一、课程目标本课程主要旨在提高学生的商务英语综合能力，包括阅读、写作、听力、口语和商务文化素养等方面。

通过系统的教学，帮助学生掌握商务英语的基本语言知识和交际技能，能够熟练运用商务英语与国内外商务接触和沟通。

二、课程大纲1. Unit 1学习内容：1.商务英语会话技巧2.商务英语邮件写作技巧3.典型商务协议（Commercial Agreement）学习目标：1.掌握商务英语会话的基本技巧2.能够撰写商务英语邮件，包括询价信、报价信、邀请函等3.了解商务协议的基本结构和表述方式学习成果：学生能够自如地运用商务英语进行会话，撰写商务英语邮件，并理解商务协议的主要内容和要点。

2. Unit 2学习内容：1.商务英语面试技巧2.商务英语简历写作技巧3.典型商务合同（Business Contract）学习目标：1.掌握商务面试的基本技巧，包括面试准备、答题技巧等2.能够撰写规范的商务英语简历3.了解商务合同的基本结构和表述方式学习成果：学生能够自如地进行商务面试，撰写规范的商务英语简历，并理解商务合同的主要内容和要点。

3. Unit 3学习内容：1.商务英语谈判技巧2.商务英语报告写作技巧3.典型商务文件（Business Document）学习目标：1.掌握商务谈判的基本技巧，包括谈判策略、模拟谈判等2.能够撰写通俗易懂的商务英语报告3.了解商务文件的基本结构和表述方式学习成果：学生能够自如地进行商务谈判，撰写通俗易懂的商务英语报告，并理解商务文件的主要内容和要点。

4. Unit 4学习内容：1.商务英语演讲技巧2.商务英语广告写作技巧3.典型商务函电（Business Correspondence）学习目标：1.掌握商务演讲的基本技巧，包括演讲准备、语言表达、演讲技巧等2.能够撰写精简有力的商务英语广告词3.了解商务函电的基本结构和表述方式学习成果：学生能够自如地进行商务演讲，撰写精简有力的商务英语广告词，并理解商务函电的主要内容和要点。