视觉陈列案例分析(LV & NBA) 英文
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Cause impulsive consumption Fans feel surprise everywhere Buy more things The NBA museum Fans can feel the culture of NBA
Story building
in the bottom three floors exists41stories
Environment of the store
U r in the world of basketball
Video games A regulation basketball court Wax of the players
goods
The store sells current NBA&WNBA jerseys , and retired players’
Traveling curiosities NBA flagship store
-------------Visual merchandising case analysis
&
Case 1
traveling curiosities by LV
exhibition
Different kinds of animals made out of Louis Vuitton leather goods World tour London,Paris,Australia,Toyko,China 2013.3.31 SHANGHAI
Case 2
NBA flagship store in NYC
theme store
Got everything about NBA&basketball Biggest one 35,000-square-foot store 2011.2.31 closed Got a smaller one on the 5th avenue
LV ZOO
Customize for different countries
Turtle for Hawaii
panda for china
Combined with local culture
LV culture LV is not only luxury, but also full of innovation
about NBA players
Interactive with customers
allow customers rent areas for birthday parties or other private celebations
THANK YOU!
Curator of LV ZOO
Britain Artist Billie Achilleos
The chopped up Louis Vuitton bags are created by artist Billie Achilleos who re-constructed it all to look like peculiar animals.
Home section
All NBA related items pillows plates Cups Other related items
The new York city store is different from others
Fans in the store may be crazy about the items
exhibit all kinds of LV goods in a brand new way LV is approachable
Customers who went to the exhibition feel that:
Its really excellent value for money Love LV more LV can be so cute! Fall in love with the bags witch used for making the animals ThoFra Baidu bibliotekght LV was far from their life,now feel closer
Story building
in the bottom three floors exists41stories
Environment of the store
U r in the world of basketball
Video games A regulation basketball court Wax of the players
goods
The store sells current NBA&WNBA jerseys , and retired players’
Traveling curiosities NBA flagship store
-------------Visual merchandising case analysis
&
Case 1
traveling curiosities by LV
exhibition
Different kinds of animals made out of Louis Vuitton leather goods World tour London,Paris,Australia,Toyko,China 2013.3.31 SHANGHAI
Case 2
NBA flagship store in NYC
theme store
Got everything about NBA&basketball Biggest one 35,000-square-foot store 2011.2.31 closed Got a smaller one on the 5th avenue
LV ZOO
Customize for different countries
Turtle for Hawaii
panda for china
Combined with local culture
LV culture LV is not only luxury, but also full of innovation
about NBA players
Interactive with customers
allow customers rent areas for birthday parties or other private celebations
THANK YOU!
Curator of LV ZOO
Britain Artist Billie Achilleos
The chopped up Louis Vuitton bags are created by artist Billie Achilleos who re-constructed it all to look like peculiar animals.
Home section
All NBA related items pillows plates Cups Other related items
The new York city store is different from others
Fans in the store may be crazy about the items
exhibit all kinds of LV goods in a brand new way LV is approachable
Customers who went to the exhibition feel that:
Its really excellent value for money Love LV more LV can be so cute! Fall in love with the bags witch used for making the animals ThoFra Baidu bibliotekght LV was far from their life,now feel closer