可口可乐英文版PPT课件
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可口可乐英文版简介ppt课件
John Stith Pemberton 约翰·斯蒂斯·彭伯顿
6
The Name
The drink's name refers to two of its original ingredients, which were kola nuts and coca leaves.
合伙人罗宾逊（Frank M.Robinson）从其两种成分中激发出命名的灵感，这 两种成分就是古柯（Coca）的叶子和可拉（Kola）的果实，罗宾逊为了整齐 划一，将Kola的K改C，然后在两个词中间加一横，于是Coca-Cola便诞生了 ，第一份可口可乐售价为五美分。
4
Logo's meaning
Happiness Passion Vigor
5
History
In 1886, when government passed prohibition legislation, Pemberton(彭 伯顿) responded by developing CocaCola, a nonalcoholic(非酒精) version of French Wine Coca.The first sales were at pharmacy in Atlanta. It was initially sold as a patent medicine for five cents , which were popular in the United States at the time due to the belief that carbonated water(碳酸 饮料) was good for the health. He claimed Coca-Cola can cure manuction Products range Market Strategies Coke's application
coca cola (可口可乐)PPT
80 60 40 20 0 TV magazines internet 45 40 35 30 25 20 15 10 5 0
supermark ets grocery stores vending machines
• 3.2.3 In my questionnaire, 70% people worry about the carbonated soft drinks are bad for their health and 30% people don’t worry.
• 3.2.1 In my questionnaire, 70% people get the Coco-Cola’s
information by TV, 20% people get the it by magazines and 10% get information by internet. • In my questionnaire, about 40% people buy the Coco-Cola in the supermarket, 40% buy the Coco-cola in the grocery store and 20% buy Coco-cola in the vending machine.
3.Findings
• 3.1 The history of the Coco-cola
• 3.1.1 In 1886, a doctor who named John . Pemberton, when he is experimenting with a new formula, he choose some special composition and put them in a hybrid heating, configuration into a special syrup, and then he drinks it and feel delicious. And he take the syrup to the Jacob pharmacy, and accidental opportunity, his employees add some soda and ice handed to the guests, and the guests really love that, so a carefree and delicious drinks was born. • 3.1.2 John has an accountant whose name is Poland. Robinson, he make name for the delicious drinks that is “Coca-Cola” and designed a famous Logo, as soon as it become a Atlanta fashion drinks.
supermark ets grocery stores vending machines
• 3.2.3 In my questionnaire, 70% people worry about the carbonated soft drinks are bad for their health and 30% people don’t worry.
• 3.2.1 In my questionnaire, 70% people get the Coco-Cola’s
information by TV, 20% people get the it by magazines and 10% get information by internet. • In my questionnaire, about 40% people buy the Coco-Cola in the supermarket, 40% buy the Coco-cola in the grocery store and 20% buy Coco-cola in the vending machine.
3.Findings
• 3.1 The history of the Coco-cola
• 3.1.1 In 1886, a doctor who named John . Pemberton, when he is experimenting with a new formula, he choose some special composition and put them in a hybrid heating, configuration into a special syrup, and then he drinks it and feel delicious. And he take the syrup to the Jacob pharmacy, and accidental opportunity, his employees add some soda and ice handed to the guests, and the guests really love that, so a carefree and delicious drinks was born. • 3.1.2 John has an accountant whose name is Poland. Robinson, he make name for the delicious drinks that is “Coca-Cola” and designed a famous Logo, as soon as it become a Atlanta fashion drinks.
可口可乐英文版演讲ppt课件
4
culture
Cola-Cola operates a soft drink themed tourist attraction in downtown Atlanta, Ga; the "World of Coca-Cola" is a multi-storied exhibition of the many flavors sold by the company as well as a museum to the history of the company.
10
Brand portfolio
• The Coca-Cola Company is the world's biggest drinks company, controlling more than half the global market .Besides the Coca-Cola, the Company has a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, including teas and coffees. their variety spans the globe. It owns four of the world's five
day.
3
Company profile
The Coca-Cola Company corporate headquarters in Atlanta
culture
Cola-Cola operates a soft drink themed tourist attraction in downtown Atlanta, Ga; the "World of Coca-Cola" is a multi-storied exhibition of the many flavors sold by the company as well as a museum to the history of the company.
10
Brand portfolio
• The Coca-Cola Company is the world's biggest drinks company, controlling more than half the global market .Besides the Coca-Cola, the Company has a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, including teas and coffees. their variety spans the globe. It owns four of the world's five
day.
3
Company profile
The Coca-Cola Company corporate headquarters in Atlanta
(可口可乐公司市场分析ppt英文版)Insidethemindsandpocketsof
10% of study focus
Understand the implications of pricing approaches on retailers and manufacturers
Specific objectives
Understand how price ranks among the key factors in the consumer preferred store selection process*
• Primary population of interest for the CCRRC
• Only respondents able to provide answers and
crossable data for: – Accuracy of price perception – Price perception drivers for modern format – Effectiveness of promotional activity in price
Source: Team analysis
3
CONSUMER SURVEY DETAILS
Bogotá
• 673 consumer surveys • 6 retailers (90% market share) • 30 categories (~3,500 SKUs)
Santiago
• 600 consumer surveys • 11 retailers (95% market share) • 30 categories (~3,700 SKUs)
penetration of modern format, what is not the scope of this project
Understand the implications of pricing approaches on retailers and manufacturers
Specific objectives
Understand how price ranks among the key factors in the consumer preferred store selection process*
• Primary population of interest for the CCRRC
• Only respondents able to provide answers and
crossable data for: – Accuracy of price perception – Price perception drivers for modern format – Effectiveness of promotional activity in price
Source: Team analysis
3
CONSUMER SURVEY DETAILS
Bogotá
• 673 consumer surveys • 6 retailers (90% market share) • 30 categories (~3,500 SKUs)
Santiago
• 600 consumer surveys • 11 retailers (95% market share) • 30 categories (~3,700 SKUs)
penetration of modern format, what is not the scope of this project
可口可乐cocacola英文演讲PPT
1. Primary School Subsidy
2. Middle School Hope Star Scholarships 3. High School Hope Star Scholarships
4. Rural University Scholarships
5. Graduate Scholarships
6. Teachers’ Training Program.
பைடு நூலகம்
Production
• • • • • • • • • • • • • •
1886 1917 1925 1932 1944 1952 1957 1963 1969 1976 1982 1987 1993 2001
Drink Coca-Cola Three Million a day Six Million a day Ice cold sunshine Global high sign What you want is Coke Sing of Good Taste Thing go better with Coke It’s the Real thing Have a Coke and a smile Coke is it Can’t beat the feeling Always Coca-Cola Life tastes good
Thank you！
12/05/2010
Succeed
Ensure product quality and brand value
Established distribution network
within reach
Give customers a special meeting
1.建立伸手可及的销售网 2.给予顾客一种特殊的满足 3.保证产品的质量与品牌的价值
2. Middle School Hope Star Scholarships 3. High School Hope Star Scholarships
4. Rural University Scholarships
5. Graduate Scholarships
6. Teachers’ Training Program.
பைடு நூலகம்
Production
• • • • • • • • • • • • • •
1886 1917 1925 1932 1944 1952 1957 1963 1969 1976 1982 1987 1993 2001
Drink Coca-Cola Three Million a day Six Million a day Ice cold sunshine Global high sign What you want is Coke Sing of Good Taste Thing go better with Coke It’s the Real thing Have a Coke and a smile Coke is it Can’t beat the feeling Always Coca-Cola Life tastes good
Thank you！
12/05/2010
Succeed
Ensure product quality and brand value
Established distribution network
within reach
Give customers a special meeting
1.建立伸手可及的销售网 2.给予顾客一种特殊的满足 3.保证产品的质量与品牌的价值
(可口可乐公司市场分析ppt英文版)Inside the minds and pockets of
• Primary population of interest for the CCRRC
• Only respondents able to provide answers and
crossable data for: – Accuracy of price perception – Price perception drivers for modern format – Effectiveness of promotional activity in price
Objective
• Understand retailer
perspective on consumer price perception
• Capture insights on
consumer price
perception
• Segment consumers
• Enrich findings with
6
COUNTRY-LEVEL ACCEPTED STANDARDS GUIDED OUR INCOME LEVEL CLASSIFICATION
We adopted the principles suggested by the National Marketing Associations of each country
Inside the minds and pockets of Latin American consumers
How consumers build price perception and its impact on retailers
Research launched for: The Coca-Cola Retailing Research Council Latin America by: McKinsey&Company
可口可乐英文版简介课件
可口可乐公司注重履行社会责 任，积极推动可持续发展，关 注环保、公益等方面，为饮料 行业树立了良好的榜样。
03
可口可乐公司的品牌策略
品牌形象塑造
经典与时尚的结合
可口可乐的品牌形象既保持了经典元素，如经典的Logo和红 色调，又与时俱进，不断与时尚元素相结合，确保在消费者 心中始终保持新鲜感。
传递快乐与活力
持久性
这种独特的口味和秘方一 直保持着较高的市场接受 度，为公司的持久发展奠 定了基础。
高效的分销网络
全球化分销网络
可口可乐公司拥有遍布全球的分销网络，产品覆盖各个角落。
与本地合作伙伴的强关系
公司积极寻求与本地企业和商家合作，使其产品能更快、更广泛地 进入各个市场。
优化的供应链管理
通过高效的物流管理，确保产品的新鲜度和快速配送。
环保包装
01
采用环保材料制作包装，减少塑料使用，提高包装的可回收性
与降解性。
节能减排
02
优化生产流程，降低能源消耗与排放，提高生产效率与环保水
平。
社会责任与公益
03
积极参与社会公益活动，关注水资源保护、垃圾分类等环保议
题，践行企业社会责任。
感谢您的观看
THANKS
公司的经营理念与愿景
经营理念
可口可乐公司的经营理念是“让世界更快乐，让生活更美味”。公司致力于通过其品牌和产品，为消费者带来快 乐和美味，同时也关注环保、可持续发展等方面。
愿景
公司的愿景是成为“全球最受赞赏和最受尊重的企业之一”。为了实现这一愿景，公司将继续不断创新、优化产 品组合、加强品牌营销、推动可持续发展等方面的工作。同时，公司也将继续致力于为社会和环境做出积极贡献 ，以实现长期的商业成功和社会价值。
03
可口可乐公司的品牌策略
品牌形象塑造
经典与时尚的结合
可口可乐的品牌形象既保持了经典元素，如经典的Logo和红 色调，又与时俱进，不断与时尚元素相结合，确保在消费者 心中始终保持新鲜感。
传递快乐与活力
持久性
这种独特的口味和秘方一 直保持着较高的市场接受 度，为公司的持久发展奠 定了基础。
高效的分销网络
全球化分销网络
可口可乐公司拥有遍布全球的分销网络，产品覆盖各个角落。
与本地合作伙伴的强关系
公司积极寻求与本地企业和商家合作，使其产品能更快、更广泛地 进入各个市场。
优化的供应链管理
通过高效的物流管理，确保产品的新鲜度和快速配送。
环保包装
01
采用环保材料制作包装，减少塑料使用，提高包装的可回收性
与降解性。
节能减排
02
优化生产流程，降低能源消耗与排放，提高生产效率与环保水
平。
社会责任与公益
03
积极参与社会公益活动，关注水资源保护、垃圾分类等环保议
题，践行企业社会责任。
感谢您的观看
THANKS
公司的经营理念与愿景
经营理念
可口可乐公司的经营理念是“让世界更快乐，让生活更美味”。公司致力于通过其品牌和产品，为消费者带来快 乐和美味，同时也关注环保、可持续发展等方面。
愿景
公司的愿景是成为“全球最受赞赏和最受尊重的企业之一”。为了实现这一愿景，公司将继续不断创新、优化产 品组合、加强品牌营销、推动可持续发展等方面的工作。同时，公司也将继续致力于为社会和环境做出积极贡献 ，以实现长期的商业成功和社会价值。
《可口可乐英文介绍》课件
YOUR LOGO
可口可乐英文介绍
,
汇报人：
时间：20XX-XX-XX
目录
01
02
03
04
05
06
添加标题
可口可乐 的历史
可口可乐 的产品
可口可乐 的品牌形 象
可口可乐 的市场地 位
可口可乐 的社会责 任
PART 1
单击添加章节标题
PART 2
可口可乐的历史
成立时间与地点
成立时间：1886年
双重口感
明星产品
可口可乐：经典口味，全球销量最高 零度可乐：无糖无热量，适合健康人士 健怡可乐：低糖低热量，适合减肥人士
雪碧：柠檬味汽水，口感清新 芬达：橙味汽水，口感独特 怡泉：矿泉水，口感纯净
创新产品
经典可乐：原 味可乐，深受 全球消费者喜
爱
零度可乐：无 糖可乐，适合 追求健康生活
的消费者
健怡可乐：低 热量可乐，适 合注重身材的
2008年，可口可乐收购汇源果汁， 但被中国商务部否决
2015年，可口可乐推出无糖可乐， 受到消费者欢迎
成功因素
独特的配方：可口可乐的配方独特，口感独特，深受消费者喜爱 品牌营销：可口可乐的品牌营销策略成功，使其成为全球知名品牌 创新产品：可口可乐不断推出新产品，满足消费者需求 国际化战略：可口可乐的国际化战略成功，使其成为全球饮料巨头
消费者
樱桃可乐：樱 桃口味可乐， 满足消费者多 样化口味需求
包装设计
经典红色包装： 可口可乐的经 典红色包装设 计，已成为其 品牌形象的重
要组成部分
瓶身设计：可 口可乐的瓶身 设计简洁大方， 易于识别和记
忆
标签设计：可 口可乐的标签 设计注重品牌 信息的传达， 同时也注重环 保和可持续性
可口可乐英文介绍
,
汇报人：
时间：20XX-XX-XX
目录
01
02
03
04
05
06
添加标题
可口可乐 的历史
可口可乐 的产品
可口可乐 的品牌形 象
可口可乐 的市场地 位
可口可乐 的社会责 任
PART 1
单击添加章节标题
PART 2
可口可乐的历史
成立时间与地点
成立时间：1886年
双重口感
明星产品
可口可乐：经典口味，全球销量最高 零度可乐：无糖无热量，适合健康人士 健怡可乐：低糖低热量，适合减肥人士
雪碧：柠檬味汽水，口感清新 芬达：橙味汽水，口感独特 怡泉：矿泉水，口感纯净
创新产品
经典可乐：原 味可乐，深受 全球消费者喜
爱
零度可乐：无 糖可乐，适合 追求健康生活
的消费者
健怡可乐：低 热量可乐，适 合注重身材的
2008年，可口可乐收购汇源果汁， 但被中国商务部否决
2015年，可口可乐推出无糖可乐， 受到消费者欢迎
成功因素
独特的配方：可口可乐的配方独特，口感独特，深受消费者喜爱 品牌营销：可口可乐的品牌营销策略成功，使其成为全球知名品牌 创新产品：可口可乐不断推出新产品，满足消费者需求 国际化战略：可口可乐的国际化战略成功，使其成为全球饮料巨头
消费者
樱桃可乐：樱 桃口味可乐， 满足消费者多 样化口味需求
包装设计
经典红色包装： 可口可乐的经 典红色包装设 计，已成为其 品牌形象的重
要组成部分
瓶身设计：可 口可乐的瓶身 设计简洁大方， 易于识别和记
忆
标签设计：可 口可乐的标签 设计注重品牌 信息的传达， 同时也注重环 保和可持续性
可口可乐广告英文欣赏(共10张PPT)
可口可乐广告英文欣赏
The Coca-Cola Company is the
world's largest beverage(饮料)
company. Led by Coca-Cola, one of the world's most valuable and recognizable brands, The company's
communities.
• The company is focused on initiatives （主动权） that reduce our environmental footprint（举措）, support active, healthy living, create a safe, inclusive（包括的） work environment for our associates（社 交）, and enhance（增强） the economic development of the communities where we operate.
portfolio（投资组合） features 16
billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Minute Maid(美 汁源）.
Globally, COCA-COLA is the No. 1 provider of sparkling beverages（碳酸饮 料）, ready-to-drink coffees, and juices
and juice drinks. Through the world's largest beverage distribution（分配）
The Coca-Cola Company is the
world's largest beverage(饮料)
company. Led by Coca-Cola, one of the world's most valuable and recognizable brands, The company's
communities.
• The company is focused on initiatives （主动权） that reduce our environmental footprint（举措）, support active, healthy living, create a safe, inclusive（包括的） work environment for our associates（社 交）, and enhance（增强） the economic development of the communities where we operate.
portfolio（投资组合） features 16
billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Minute Maid(美 汁源）.
Globally, COCA-COLA is the No. 1 provider of sparkling beverages（碳酸饮 料）, ready-to-drink coffees, and juices
and juice drinks. Through the world's largest beverage distribution（分配）
可口可乐英文版ppt
The challenge of Coca-Cola
In 1886,the first recipe was invented in a drugstore in Columbus,Georgia by john pemberton
Ingredient
Coca -Cola
Carbonated water
It is said that only two executives have access to the formula
Advertising. It was first advertised as a remedy for headaches and exhaustion and it has been advertising on television for 50 years. The songs used in CocaCola commercials have become popular such as <<Wavin’Flag >>.
• 2000 Coca-cola. Enjoy
• 2001 Life tastes good • 2010 你想和谁分享新年第一瓶
可口可乐
• 1995年 百事之外，别无选择 • 1996年 改变新的一页：百事可
乐
• 1998年 新一代的选择 渴望无 限
• 1999年 百事，渴望无限 快乐 的可乐
• 2003年 百事，这就是可乐 • 2004年 突破渴望 敢于第一 • 2007年 突破 创造 发现 More • 2008年 全民携手 舞动中国 • 2008年 欢聚时刻 共享百事 • 2009年 百事我创
Natural flavourings
美国可口可乐市场分析管理知识报告(英文版)(PPT 83页)
10% of study focus
Understand the implications of pricing approaches on retailers and manufacturers
Specific objectives
Understand how price ranks among the key factors in the consumer preferred store selection process*
• C3
Low income
•D •E
• D1
• D/E
• D2
•E
Source: AC Nielsen, National Marketing Associations of each country
•D
• Clase baja
67% of modern format shoppers in São Paulo belong to classes B and C, classified as middle income
Source: AC Nielsen, team analysis
Mexico City
• 612 consumer surveys • 6 retailers (90% market share) • 30 categories (~3,000 SKUs)
São Paulo
• 600 consumer surveys • 13 retailers (87% of the market) • 30 categories (~2,500 SKUs)
Consumers who only shop in traditional format
• Typically low-end consumers
Understand the implications of pricing approaches on retailers and manufacturers
Specific objectives
Understand how price ranks among the key factors in the consumer preferred store selection process*
• C3
Low income
•D •E
• D1
• D/E
• D2
•E
Source: AC Nielsen, National Marketing Associations of each country
•D
• Clase baja
67% of modern format shoppers in São Paulo belong to classes B and C, classified as middle income
Source: AC Nielsen, team analysis
Mexico City
• 612 consumer surveys • 6 retailers (90% market share) • 30 categories (~3,000 SKUs)
São Paulo
• 600 consumer surveys • 13 retailers (87% of the market) • 30 categories (~2,500 SKUs)
Consumers who only shop in traditional format
• Typically low-end consumers
可口可乐公司PPT
产业环境分析——波特五力模型
替代品分析
5
目前中国的软饮料行业是高成长性行业，尤其 包装茶和果汁以及其他新兴饮品的增长很快， 成熟饮品增长稳定，新的热点和增长点不断出 现。近几年饮料的替代品增多，包括酒、啤酒 、葡萄酒、红酒等饮料，低度啤酒开始借道抢 占果汁市场。对于饮料产业而言，增加了它们 生存发展的压力。源自产业环境分析——波特五力模型
2、 新进入企业的潜在进入者分析
由于饮料产品差异化程度不大，行业资本投入量要求较少，转移成本低， 没有政策和技术壁垒，所以其退出和进入壁垒低。最近几年果蔬饮料、 花茶饮料以及功能饮料不断兴起，对于这个广阔的市场空间，潜在进入者 都想分一杯羹以牟取利益，这是需要可口可乐警惕的地方。
可口可乐公司cocacolacompany成立于1892年总部设在美国乔亚州亚特兰大是全球最大的饮料公司拥有全球48市场占有率以及全球前三大饮料的二项可口可乐排名第一百事可乐第二低热量可口可乐第三可口可乐在200个国家拥有160种饮料品牌包括汽水运动饮料乳类饮品果汁茶和咖啡亦是全球最大的果汁饮料经销商包括minutemaid品牌在美国排名第一的可口可乐为其取得超过40的市场占有率而雪碧sprite则是成长最快的饮料其它品牌包括伯克barq的rootbeer沙士水果国度fruitopia以及大浪surge
产业环境分析——波特五力模型
产业环境分析——波特五力模型
1、 现有企业之间的竞争强度分析
可口可乐和百事可乐在中国碳酸饮料市场的占有率分别达到 57.6%和21.3%，二者之和接近80%。所以在我国的碳酸饮料 市场上可以说是寡头垄断。今年上半年饮料生产呈现出“非 碳酸饮料全面上涨”的格局，碳酸饮料类产品仅仅维持了去 年的同期水平，市场份额不断下降。
可口可乐英文PPT课件
2011
• The Coca-Cola Company celebrates 125 years of brand Coca-Cola
Coca-Cola is committed to local markets, paying attention to what people from
different cultures and backgrounds like to drink, and where and how they want to drink
it. With its bottling partners, the Company reaches out to the local communities it serves, believing that Coca-Cola exists to benefit and refresh everyone it touches.
based materials ,plantbottle plastic are completely recyclab.
2vastating earthquake, The Coca-Cola
Company launches the Haiti Hope Project, a public-private initiative that aims to develop a sustainable mango industry in Haiti. • The Coca-Cola Company acquires the entire North American bottlinoperations of Coca-Cola Enterprises.
Part1 brief introduction(includes funny ads and classic
• The Coca-Cola Company celebrates 125 years of brand Coca-Cola
Coca-Cola is committed to local markets, paying attention to what people from
different cultures and backgrounds like to drink, and where and how they want to drink
it. With its bottling partners, the Company reaches out to the local communities it serves, believing that Coca-Cola exists to benefit and refresh everyone it touches.
based materials ,plantbottle plastic are completely recyclab.
2vastating earthquake, The Coca-Cola
Company launches the Haiti Hope Project, a public-private initiative that aims to develop a sustainable mango industry in Haiti. • The Coca-Cola Company acquires the entire North American bottlinoperations of Coca-Cola Enterprises.
Part1 brief introduction(includes funny ads and classic
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可口可乐
• 1995年 百事之外，别无选择
• 1996年 改变新的一页：百事可 乐
• 1998年 新一代的选择 渴望无 限
• 1999年 百事，渴望无限 快乐 的可乐
• 2003年 百事，这就是可乐
• 2004年 突破渴望 敢于第一
• 2007年 突破 创造 发现 More
• 2008年 全民携手 舞动中国
belief Values
Trade secret
7
BELIEFS
Refresh the marketplace Enrich（使富有） the workplace Protect the environment Strengthen our communities （团体）
8
2020/1/13
旗下品牌
• 可口可乐 • 天与地 • 酷儿 • 醒目 • 健怡 • 雪碧 • 芬达 • 美之源
14
百事可乐的品牌代言和旗下品牌
品牌代言 • 迈克尔杰克逊 • 布兰妮 • 王菲 • 周杰伦 • 蔡依林 • 贝克汉姆 • 里瓦尔多
旗下品牌 • 百事可乐 • 七喜 • 美年达 • 激浪 • 都乐 • 佳得乐 • 天府
Coca –Cola the
global drink
1
Summary
The birth of Coca-Cola and ingredient Coca –Cola’s production
The reason of Coca-Cola’s success
The challenge of Coca-Cola
“What we do, we do best.”
10
• The original copy of the formula（配方） is held in SunTrustBank’s main vault in Atlanta
• It is said that only two executives have access to the formula
the main source（来源） of calories（卡 路里） in us diet.
12
The competition with Pepsi
★
★
★
★
13
可口可乐的品牌代言和旗下品牌
品牌代言
• Ricky Martin • Pink • 李宇春 • 王力宏 • 飞轮海 • 刘翔 • 姚明 • 安室奈美惠 等
9
VALUES
Leadership
“ThePacsosuiroange to shape a b“ in“eChtBtoeeemaIArnrrcfemttuceaaotigltun.”utrrdeinetd.tmy”（a（ibn诚忠id实li诚.，t”y正的（直负））责）
பைடு நூலகம்
“If iCt oislltaobboer,aitti’ons（u协p作t）o m“eL.”eIvnenraogveat（io影n响力）collective g“eSneiQuesku.,”ailmitayge, create, delight.”
The mouthpiece of Coca-Cola.
2
In 1886,the first recipe was invented in a drugstore in Columbus,Georgia by John Pemberton
3
Ingredient（成分）
Coca -Cola
Carbonated water
commercials have become popular such as
<<Wavin’Flag >>
11
Carbonated drinks confront challenge
• People are more care about health • Soda or carbonated drinks is said to be
Natural flavourings (调味品）
Caffeine and sugar
4
• A kind of syrup（糖浆） to cur cough • Carbonated water（低碳酸饮料） • Coca -Cola
5
Coca-Cola’ production
6
Success
• 2008年 欢聚时刻 共享百事
• 2009年 百事我创
16
That’s all for Coca Cola.
listening!
Thanks for 17
2020/1/13
18
15
广告 语PK
• 1971 我原拥有可乐的世界 • 1972 可口可乐---伴随美好时
光 • 1976 可乐加生活 • 1980 一杯可乐，一个微笑 • 1982 这就是可口可乐 • 1985 一踢；一击；可口可乐 • 1989 挡不住的感觉 • 1993 永远是可口可乐 • 1996 这是可口可乐 • 2000 Coca-cola. Enjoy • 2001 Life tastes good • 2010 你想和谁分享新年第一瓶
• Advertising. It was first advertised as a
remedy for headaches and exhaustion and it
has been advertising on television for 50
years. The songs used in Coca-Cola
• 1995年 百事之外，别无选择
• 1996年 改变新的一页：百事可 乐
• 1998年 新一代的选择 渴望无 限
• 1999年 百事，渴望无限 快乐 的可乐
• 2003年 百事，这就是可乐
• 2004年 突破渴望 敢于第一
• 2007年 突破 创造 发现 More
• 2008年 全民携手 舞动中国
belief Values
Trade secret
7
BELIEFS
Refresh the marketplace Enrich（使富有） the workplace Protect the environment Strengthen our communities （团体）
8
2020/1/13
旗下品牌
• 可口可乐 • 天与地 • 酷儿 • 醒目 • 健怡 • 雪碧 • 芬达 • 美之源
14
百事可乐的品牌代言和旗下品牌
品牌代言 • 迈克尔杰克逊 • 布兰妮 • 王菲 • 周杰伦 • 蔡依林 • 贝克汉姆 • 里瓦尔多
旗下品牌 • 百事可乐 • 七喜 • 美年达 • 激浪 • 都乐 • 佳得乐 • 天府
Coca –Cola the
global drink
1
Summary
The birth of Coca-Cola and ingredient Coca –Cola’s production
The reason of Coca-Cola’s success
The challenge of Coca-Cola
“What we do, we do best.”
10
• The original copy of the formula（配方） is held in SunTrustBank’s main vault in Atlanta
• It is said that only two executives have access to the formula
the main source（来源） of calories（卡 路里） in us diet.
12
The competition with Pepsi
★
★
★
★
13
可口可乐的品牌代言和旗下品牌
品牌代言
• Ricky Martin • Pink • 李宇春 • 王力宏 • 飞轮海 • 刘翔 • 姚明 • 安室奈美惠 等
9
VALUES
Leadership
“ThePacsosuiroange to shape a b“ in“eChtBtoeeemaIArnrrcfemttuceaaotigltun.”utrrdeinetd.tmy”（a（ibn诚忠id实li诚.，t”y正的（直负））责）
பைடு நூலகம்
“If iCt oislltaobboer,aitti’ons（u协p作t）o m“eL.”eIvnenraogveat（io影n响力）collective g“eSneiQuesku.,”ailmitayge, create, delight.”
The mouthpiece of Coca-Cola.
2
In 1886,the first recipe was invented in a drugstore in Columbus,Georgia by John Pemberton
3
Ingredient（成分）
Coca -Cola
Carbonated water
commercials have become popular such as
<<Wavin’Flag >>
11
Carbonated drinks confront challenge
• People are more care about health • Soda or carbonated drinks is said to be
Natural flavourings (调味品）
Caffeine and sugar
4
• A kind of syrup（糖浆） to cur cough • Carbonated water（低碳酸饮料） • Coca -Cola
5
Coca-Cola’ production
6
Success
• 2008年 欢聚时刻 共享百事
• 2009年 百事我创
16
That’s all for Coca Cola.
listening!
Thanks for 17
2020/1/13
18
15
广告 语PK
• 1971 我原拥有可乐的世界 • 1972 可口可乐---伴随美好时
光 • 1976 可乐加生活 • 1980 一杯可乐，一个微笑 • 1982 这就是可口可乐 • 1985 一踢；一击；可口可乐 • 1989 挡不住的感觉 • 1993 永远是可口可乐 • 1996 这是可口可乐 • 2000 Coca-cola. Enjoy • 2001 Life tastes good • 2010 你想和谁分享新年第一瓶
• Advertising. It was first advertised as a
remedy for headaches and exhaustion and it
has been advertising on television for 50
years. The songs used in Coca-Cola