微博营销外文文献

本科毕业论文

外文文献及译文

文献、资料题目：Being Productive with Your

Twitter Marketing Plan

文献、资料来源：Twitter Marketing For Dummies 文献、资料发表（出版）日期2011.11.16

院（部）：商学院

专业：市场营销

班级：营销092

姓名：刘杨

学号：2009091394

指导教师：徐晓慧

翻译日期：2013.6.16

外文文献：

Being Productive with Your Twitter Marketing Plan If you want to have long-term success with Twitter (and other social media), you need to effectively manage your time an d avoid burnout. If you’re like me, you’re a busy professional and probably have more than 20 different things to do before 8:00 a.m. and 30 things to do before noon. Butif you can spare 15 to 30 minutes a day, you can get the most out of Twitter through repetition, planning, and being proactive.This chapter takes a look at how proper planning and support can help you maximize your time on Twitter. If you follow the advice in the following pages, you can successfully manage your time and content on Twitter. Remember that you may not want to shut off all your notifications. It may be important to keep your Direct Message and Reply notifications on in order to respond to important inquiries.

Client phone-call backlog: If you find your phone ringing constantly and voicemail messages piling up from clients upset because you’re twittering rather than serving their needs, you’re probably experiencing a Twitter overload. This is also the case if your spouse starts giving you the evil eye for spending more time on Twitter than together as a couple.Make sure to set aside time to specifically to use Twitter. This will help you get work done (and possibly help you save your relationship!).

Non-stop use: You can easily start using Twitter without stopping if you d on’t set barriers. There are literally millions of people you can follow,so try to keep yourself from becoming obsessed. You can burn out from information overload and follower requests.

Setting aside blocks of time

To effectively manage your time, you need to block out certain parts of the day to accomplish certain tasks. The same rules apply to your Twitter and social-media usage. You can apply time blocks to any area of your business or personal life. The most important thing to remember is to stick to your schedule as closely as you can.Think of your typical work day. What happens throughout the day? You have to pick up the kids; file a report; more than likely, do some shopping; and above all, run a business. Because you’re so busy, you need to bloc k out time in your day during which you can accomplish your Twitter marketing plan.The optimal amount of time in your Twitter marketing time blocks is between 15 and 30 minutes apiece. Don’t set