《电子商务英语》PPT课件

Lesson Nine
A strong focus on relevant and innovative research and teaching programmers, wideranging professional/industrial links and interaction with research institutions worldwide have established Surrey's reputation as an international university. There are currently some 7.000 full-time students at the University of Surrey, in subject areas within Engineering, Science. Business/Management. Social Sciences, Health/Medical Sciences and Performing Arts. About 15% of these are from overseas, 112 countries currently being represented amongst its student body. Surrey is consistently in the top three UK universities in its annual employment record.
By the end of this lesson, you should be able to have a good command of
□ e-commerce terms given in the lesson □writing a brief introduction to an organization or products □ useful words and sentences By the end of this lesson, you should be able to □summarize the article Internet Site Agrees to Settle FTC Charges of Deceptively Collecting Personal Information in Agency’s First Internet Privacy Case □prescribe the features of an organization and products
Lesson Nine
2.The FTC's complaint alleges that GeoCities misrepresented that the personal identifying information it collected through the membership application form was used only to provide members the specific advertising offers and products or services they requested, and that the "optional" information (education level, income, marital status, occupation, and interests) would not be released to anyone without the member's permission.
Lesson Nine
University of Surrey
Profile Established by Royal Charter in 1966, the
University of Surrey has a teaching tradition and research standing out of proportion to its age and comparatively small size. Its undergraduate courses are designed to meet the UK national need for able, well-trained graduates to take responsible roles in industry, commerce or their chosen profession —a need reflected worldwide.
Lesson Nine
Key point: useful terms and definitions
of e-commerce
Difficult points: prescribing the features of
an organization and products
Lesson Nine
Requirement
Key words: GeoCities; FTC; Internet privacy case; personal information
Lesson Nine
New Words
deceptively Ad. 骗人地；靠不住地；误导地
prohibit
v. 禁止
allege
v.
misreprese v.
Lesson Nine
but its industrial heritage is complemented by all the cultural, sporting and leisure opportunities you would expect of a major European city. Whether you are traveling by air, road or rail, Birmingham is easily accessible. Many of our international students take advantage of the excellent flight connections from Amsterdam. Paris and Frankfurt to travel direct to Birmingham Inter- national Airport from all over the world. London is just 100 minutes away by train, and major tourist attractions, such as Shakespeare's Stratfordupon-Avon, are close at hand.
Lesson Nine
The First FTC Case Involving Internet Privacy
Lesson Nine
Abstract: GeoCities, one of the most popular sites on the World Wide Web, has agreed to settle Federal Trade Commission charges that it misrepresented the purposes for which it was collecting personal identifying information from children and adults. This is the first FTC case involving Internet privacy. The commission establishes strong mechanisms for protecting consumers' privacy online.
Lesson Nine
Birmingham: a European City in the Heart of England
Located in the Heart of England, Birmingham is the United Kingdom's second city, with a cosmopolitan population of over three million. Historically. Birmingham's prosperity and growth were associated with the Industrial Revolution in the nineteenth century. Today. Birmingham remains an important commercial and manufacturing city,
Lesson Nine
Skill Training
Brief Introduction
Brief Introduction 简介，英文又称为Short Guide。 简介是就某个事物、产品、事件以及组织机构的一 种概括性记述。要求内容真实客观，文字简明扼要， 朴实无华。 简介这种文体与以后要讲的广告文体都是向读者传 达信息，并在所传达信息的内容上有相同之处。但 广告更注重商业效果，利用各种修辞手段，说服、 煽动读者认同广告内容并采取行动加以响应。所以 广告的结构一般包括：标题、正文、随文和口号。 而简介在内容上仅是对所介绍的事物、产品、机构 等做概括的客观陈述，或详细的描述。让读者了解 它的内容，并不一定劝说读者做出响应。简介的结 构主要包括标题和正文两个基本点部分。
nt
optional
a.
断言；宣称（尤指在提不出证明的 情况下） 错误地想象出
可任意选择的；随意的
misled
v. mislead 的过去式和过去分词，误导
Lesson Nine
implatory
a.
命令的
enforcement n.
执行；强制
violation
n.
违反
affirmatively Ad. 肯定地
solicitation
n.
恳求
misrepresent v.
不如实地叙述或说明；不称职地代表
sponsorship n.
发起；主办；倡议
Lesson Nine
Sentence Explanations
1.Under the settlement, GeoCities has agreed to post on its site a clear and prominent Privacy Notice, telling consumers what information is being collected and for what purpose, to whom it will be disclosed, and how consumers can access and remove the information.
在这种安排下, GeoCities同意在它的网站上张贴一则清晰并 显著的隐私通告,告诉消费者什么样的信息可以收集，为了 什么目的而收集，这些信息可以提供给什么人，以及消费者 怎样才能进入和转移这种信息。
telling 引起的现在分词短语做状语，修饰谓语has agreed， 表示伴随动作。由连接代词、连接副词 what、whom、 how 引起的名词从句做telling的直接宾语。
Lesson Nine
联邦贸易委员会的抱怨称GeoCities错误地想象通 过会员申请表所收集来的私人身份信息仅用于向会 员提供特殊的信息发布，发布他们所需要的产品或 服务。并且这些可任意选择的信息（教育层次、收 入、婚姻状况、职业以及兴趣爱好）不经会员许可 不得对外泄露。
这是一个复合句。主句The FTC's complaint alleges that…中that引起一个名词从句做alleges的宾语。在 这个宾语从句中有两个由that引起的并列的名词从 句做misrepresented的宾语。