商务英语文章
商务英语文章
商务英语-文章二
Facing Business Challenges at Holiday Inn Worldwide
Sending Invitations Across the Globe
In the 1960s a family vacation in the United States usually meant loading the kids into the station wagon and driving off down the highway toward a tourist destination. And when weary vacationers needed to rest for the night, they often looked for the familiar green signs with “Holiday Inn” written in script and a colorful star for emphasis. All across the United States, this sign welcomed travelers to Holliday Inn hotels with promises of quality, comfort, and value.
By 1968 Holiday Inn was so well known in the United States that it began opening franchises in Europe. In 1973 the company opened its first Asian hotel in Japan, and in 1984 it became the first U.S.-based hotel to open for business in China. For 25 years Holiday Inn enjoyed great success in the European and Asian markets, opening 600 hotels and earning a reputation as upscale , professional, and well run.
However, in the 1980s Holiday Inn’s fortunes were beginning to fade in the United States. Many of the franchises were outdated and substandard . Family vacationers were being replaced by business travelers as the hotel industry’s bread and butter , and aggressive competitors with superior marketing strategies were targeting this growing segment . In addition, overbuilding had set off a wave of price discounting . As a result, both Holiday Inn’s share of the lodging market and its image took a nosedive .
But in the 1990s this icon of the U.S. highway was brought back to life after being purchased by Bass PLC, a British conglomerate. Bass moved quickly to make Holiday Inn Worldwide the leading hotel chain, not just in the United States but around the globe. In the United States, Holiday Inn pursued a strategy that segmented the market into different types of travelers and created a unique type of lodging for each group. Under names like Holiday Inn Express, Holiday Inn Select, Sunspree Resorts, and Crowne Plaza, the company offered different accommodations and amenities at different prices to suit the diverse needs of business and leisure travelers. Combined with a campaign to bring all of the franchises back up to a high standard of quality, the strategy quickly began to pay off.
Even so, the top brass at Holiday Inn Worldwide knows that the greatest growth potential is not in the saturated U.S. market but in the evolving markets of Europe, Asia, and Latin America. With increasing tourism and business development in these regions, the demand for comfortable, consistent, and affordable accommodations is booming . Holiday Inn needs a strategy for tapping this vast potential. Would the strategies that fueled Holiday Inn’s turnaround in the United States bring similar results internationally? Large-scale construction of new hotels will play a major role, so what kinds of hotels should they be? How can the company best meet the needs of a wide variety of international travelers? Should Holiday Inn expand through franchises or by opening
company-owned hotels? Should the same type of promotion be used for the entire global market or should it be localized to each geographic area? These are questions that Raymond Lewis faces daily as vice president of marketing. If you were Lewis, how would you answer them?
Meeting Business Challenges at Holiday Inn Worldwide
Part of Raymond Lewis’s job is to monitor and predict changes in the ever-evolving global market . Among the trends he has observed is the increasing similarity between the needs and desires expressed by consumers and businesses around the world in certain product categories such as lodging. On the other hand, Lewis knows that various countries and cultures approach purchases differently, and that people of various cultures respond differently to product promotion . His challenge, then, is to figure out how to satisfy both the similar and the diverse needs of each new market.
Lewis also knows that all travelers, regardless of where they are from or where they are going, share many of the same desires, fears, and expectations when they are traveling. They may not speak the same language or live the same lives while at home, but when they’re on the road, all travelers are (1) away from home and out of their personal comfort zones, (2) in different and often unfamiliar surroundings, and (3) subject to the same hassles and hardships. Therefore, Holiday Inn focuses on delivering a consistent product around the world. This way, whether the hotel is in South Korea, India, Buenos Aires , or Israel, travelers know that they will always receive a comfortable room at a fair price.
In addition, the strategy of segmenting the market by types of travelers that proved so successful in the United States also works abroad, but in a different way. Segmentation in the hotel industry is a relatively new concept in Europe, and in Asia it is virtually nonexistent. This is largely because in many of the developing nations of Asia, travel has only recently become an option for the majority of people. As a result, not every type of Holiday Inn hotel will be successful in every country. The company must know each market very well before it decides which type of hotel to open. Does the area draw mainly tourists or business travelers? How long do visitors usually stay? Do people from surrounding areas travel often? What types of accommodations do competitors offer in the area? By knowing the answers to questions like these, Holiday Inn is able to decide which type of hotel will best serve the needs of travelers to the area. For example, the company opened a SunSpree Resort in Arequipa, Peru, close to Machu Pichu, a popular international tourist destination. Holiday Inn’s management team feels that Sunspree has a great chance for success in this location because the hotel caters to tourists.
In the same way, Holiday Inn management expects a mix of business and leisure travelers to visit Seoul, South Korea. Therefore, the new Holiday Inn Seoul appeals to a broad range of travelers by offering a business center, banquet facilities , four restaurants, a fitness center , and a gift shop. Just as in its early days of expansion in the United States, Holiday Inn is accomplishing its international expansion through a mix of wholly owned facilities and franchises, depending on the availability of resources and potential for profit in each local market. Although franchising agreements place less risk on Holiday Inn Worldwide, they also require the company to give up more control than it would by opening wholly owned facilities. However, franchises must adhere
to strict quality standards if they intend to operate under Holiday Inn’s famous name.
Lewis and his team also recognize that even though travelers have similar expectations for the quality and value they get in a hotel, sometimes they like t o stay in places that don’t feel like hotel chains. Therefore, the company has opened hotels in Europe, Australia, and South Africa that have a style and character unique to their locations. In this way, Holiday Inn is able to tailor its global product to local markets.
Nonetheless, Holiday Inn’s promotion strategy is decidedly global, regardless of which markets it enters. Lewis bases the strategy on two themes: “Welcome” and “Stay with somebody you know.” Although the ad copy is translated when necessary, even the visual format is the same from country to country. Of course, cultural differences must be accommodated from time to time. For example, travelers in Britain preferred an ad that focused on a friendly doorman, whereas U.S. and German travelers preferred a more sentimental ad showing a businesswoman receiving a fax of a drawing from her child.
The inspiration for this global strategy came to Lewis, not surprisingly, while he was traveling. When boarding a plane at Dulles Airport outside of Washington, D.C., he passed a group of Russian teenagers gathered around a guitar player singing “Puff the Magic Dragon,” a folk song that was popular in the United States a few decades ago. This connection between cultures helped convince Lewis that the world’s pe ople were alike in many ways, particularly in the field of pleasure and business travel.
It remains to be seen how successful Holiday Inn’s global strategy will be in the long run . The company is off to a flying start. However, competitors such as Marriott and Choice Hotels are moving quickly to make sure Holiday Inn doesn’t outpace them in the hot new global markets. But one thing is sure, Lewis and the rest of the management team are not content with Holiday Inn being a leading hotel chain in the United States. They want Holiday Inn to be the leader around the world.
初级商务英语阅读理解试题
初级商务英语阅读理解试题 为了让大家更好的准备商务英语BEC考试，给大家整理了初级商务英语阅读理解试题,下面就和大家分享，来欣赏一下吧。 初级商务英语阅读理解试题(1) A friend of mine was fond of drawing horse. He drew the horses very well,but he always began the tail. Now it is the Western rule to begin at the head of the horse, that is why I was surprised. It struck me that it could not really make any difference whether the artist begins at the head or the tail or the belly(肚子) or the foot of the horse, if he really knows his business. And most great artists who really kn ow their business do not follow other people’s rule.They make their own rules. Every one of them does his work in a way peculiar(奇特的) to himself; and the peculiarity means only that he finds it more easy to work in that way. Now the very same thing is true to literature(文学). And the question, "How shall I begin?" only means that you want to begin at the head instead of beginning at the tail or somewhere else. That is,
商务英语口语900句(中英对照)
《商务英语口语900句》 出版发行：广东世界图书出版公司 ISBN 7-5062-6878-7/H.0471 中国加入WTO以后，急需培养一大批既懂得国际经贸知识，又熟练掌握商务英语的人才。为了让更多的经贸人员尽快适应我国对外贸易迅速发展的经济形势，我们编写了《商务英语口语900句》一书。 本书市作者对自己多年商贸英语教学实践和商务世纪现场谈判经验的总结，涉及范围全面，内容充实，语言规范、景点，适用面广，实用性强，可以说不但是一本理想的商务口语培训教材，也是一本非常实用的对外经贸业务人员的必备工作手册。 本书共由30各单元组成，每个单元设计了20-40个句子不等，其中有30或40 个句子的单元又分成了两个部分，以减轻学员在学习时的心理负担。 本书同时配有长期在中国从事英语口语教学的美国口语教师配音的cd，以便学院边听边学，帮助他们尽快掌握商务英语会话的各种技巧，同时也可以提高自己的语音语调水平。 目录： Unit 1 希望与要求 Unit 2 产品介绍 Unit 3 业务范围介绍 Unit 4 承诺 Unit 5 询盘 Unit 6 报盘 Unit 7 还盘 Unit 8 对还盘的反应 Unit 9 要求优惠 Unit 10 给予优惠 Unit 11 双方让步 Unit 12 订货及确认 Unit 13 请求代理并说明代理理由和代理能力 Unit 14 对代理请求的回应 Unit 15 代理条件和要求 Unit 16 合同 Unit 17 卖方对支付方式的要求 Unit 18 买方的支付方式 Unit 19 保险 Unit 20 对包装的建议及要求 Unit 21 告知客户包装所用材料、方式及其质量保证 Unit 22 货运通知 Unit 23 货运要求及答复
商务英语听说试题答案(期末)
班别：姓名：学号：使用日期：年月 一．翻译：（40分） 1. mixed blessing 祸福参半的事物 2. multinational 跨国公司 3. headquarters 总部 4. core 核心 5. turnover 营业额 6. questionnaire 调查表 7. generosity 慷慨 8. representative 代表 9. scandal 丑闻 10. candidate 候选人 11．伦理，道德ethics 12．离题digression 13．社会保障金social security 14．精细生产lean production 15．利与弊pros and cons 16．进退两难的处境dilemma 17．奖惩办法carrot and stick 18．熟练使用英语的水平a working knowledge of English 19．福利政策benefits package 20．经营利润operating profit 二．写出下列年份，月份，分数或日期的英文表达方式（10分）1．1998 nineteen ninety-eight 2．9月23日September the twenty-third 3．69.3 % sixty-nine point three percent 4．10：45（时间）a quarter to eleven 5．3/7 three sevenths 三. 用以下句子填空(在括号中写出相对应句子的序号)(20分) 1．Just a moment, please? 2. Can he call you back? 3. No, it’s me again. 4. No, I’m afraid he’s in a meeting. 5. No, I’m sorry he’s not here. 6. Hello, Dr Lowenstein’s office. 7. Is it urgent? 8. Could you tell me your name, please? 9. Hello. 10. I’ll get back to him.
商务英语文章的特点及启示
摘要: 基于商务英语的特殊性, 正确理解商务英语需要具备各方面的知识以及比较扎实的语言基础。文章从标题、词汇、遣词造句、篇章结构等方面分析商务英语的语言运用特点, 然后根据其特点提出了提高学生商务英语阅读能力的建议, 以期达到有效改善商 务英语教学效果的目标。 关键词: 商务英语; 文章阅读; 语言特点; 专业背景 一、商务英语文章的特点 (一)商务英语文章的标题运用特点标题即为文章的题目, 用来简明扼要地向学生揭示文章的主要内容。商务报刊文章的标题有其鲜明的特色, 它就像一个产品的商标, 有画龙点睛的作用。如果学生能对商务报刊文章题目的构成形式与特色有一定的了解, 将有助于理解文章内容以及掌握文章的主旨大意。商务报刊文章题目具有以下特点: 1. 商务英语文章的标题多简练醒目、表意确切、形象生动 例如: ( 1) Long L ive the Revo lu tion革命万岁 ( 2) G loba lW a rm ing H as Bush on theH o t Seat全球趋暖使布什成了热锅上的蚂蚁 ( 3) TheMu tua l FundM ess搞的一团糟的共同基金 2. 商务报刊题目经常采用非谓语动词、形容词、副词、名词和介词短语等浓缩形式 ( 4) E conom y Terro rized 受惊吓的美国经济( 过去分词) ( 5) A New Wo rld to Conquer 即将征服的新世界( 不定式表示将来) ( 6) V ictory at a Price 付出代价的胜利(介词短语) 3. 某些标题由简单句构成 句型可分为陈述标题、疑问标题和引述标题,等等。为了使言语简洁或强调重点, 标题中可使用逗号、冒号、引号、破折号、问号、叹号, 但一般不使用句号。 ( 7) Ch ina Appo ints Its First Governor in W orld Bank 中国任命第一位驻世界银行代表(陈述标题) ( 8) Is G loba lization S low ing Dow n? 全球化趋势在放缓吗? (疑问标题) ( 9) Food Shortage is a / M inefield, European Union W arns A frica 欧盟提醒非洲国家, / 粮食短缺是个雷区(引述标题) 4. 缩略语和简缩语在标题中也广泛使用 ( 10 ) M&A: Com pan ies Shopped) Now They . ve Dropped. 并购: 昔日大肆采购, 近日股票狂跌(M&A: m erger and acqu isition兼并和收购) (二)商务英语的词汇运用特点 商务英语是商务文化群体中所特有的专门用途英语, 是英语的一种功能变体, 其与普通英语的差异, 不仅表现在目的和意义方面, 而且表现在词汇运用方面。 1. 专业术语 商务英语属于一种商务领域的专门用途语言,因此, 其语言运用的最大特征就是专业名词和术语较多, 而且许多常用词被赋予特殊的含义。比如在普通英语中, credit的意思是/ 信用, 声望, 但在商务英语中, 它指的是/赊账, 贷方, 信用证。此外, 由于商务交往中省时省力的经济原则的实际需要, 商务专业术语也会以约定俗成的缩略词的形式出现。例如: B2C: business- to- custom e r企业对顾客的电子商务L /C: letter o f cred it 信用证 ASAP: as soon as possib le 尽快 2. 量化语言 商务英语一般用词简洁, 语义明确, 尤其是有鲜明特色的量化语言表达方式是其用词方面一个显著的文体特点。比如在报刊商务文章中用来表示经济数据或行情变化等习惯用语的词十
商务英语阅读试题Part 3
Part III Reading comprehension Passage 1 Richard Brasher, commercial director of Tesco?s non-food operations, is in the frame for the top job at Boots, where chief executive Steve Russell is to step down. Brasher is understood to be on a shortlist that includes Stuart Rose, the former boss of retailing group Arcadia, the Terry Duddy, chief executive of catalogue retailer Argos. Brasher is viewed as a high-flier within Tesco and is highly rated by the group?s chief executive, Terry Leahy. Boots has been looking for a chief executive and a new chairman since the middle of December, when its current chairman, John McGrath, admitted that the group had not acted fast enough to address strategic issues that were facing it. McGrath is due to step down at the end of his contract in the summer, after overseeing the search for a new chief executive. Boots has been trying to find a way to distinguish itself and its products from the increasing range carried by supermarkets. Last week Sainsbury, the food retailer, said it would be extending its own health and beauty offering after it axed a joint venture trial with Boots. Sainsbury and Boots have been working together since 2001, but Sainsbury now wants to roll out its own programme in about 50 stores. Under the original trial, Boots supplied the products, including exclusive lines, to a specific area within Sainsbury stores at nine out-of-town supermarkets. Although both sides agreed initial targets had been met, they could not agree terms to take the scheme forward. Observers suggested that the two had disagreed over sharing revenues. Boots has confirmed the departure of another senior member of management. Michael Bunting, head of treasury, will leave the company in April. Other senior staff who have left recently include Barry Clare, marketing director, and Ken Piggott, who was managing director of Boots? core business. Questions 31-35 are based on passage 1 31. Boots, according to the passage, is _______. A. a person B. a supermarket C. a hotel D. a factory 32. Richard Brasher is to ________. A. become chief executive B. be on a shortlist C. be a high-flier D. work within Tesco 33. Brasher is _______. A. scolded badly by Terry Leahy B. highly assessed by Tesco?s chief executive C. valued greatly by Tesco D. understood by Tesco 34. Sainsbury is a ________. A. person who worked with Boots B. business that wants to work with Boots C. supermarket that has developed its own program all the time D. supermarket that stopped cooperation with Boots 35. It seems that ________. A. a lot of people left Boots B. Boots is thriving quickly C. Boots has decided to reform D. Some senior staff have left or will leave Boots
讨价还价商务英语对话
绿色是买家，黑色是卖家 It’good that we’ve settled on the questions of price ,quantity and packaging. Shall we discuss terms of payment now. Good idea, let’s get down to business. According to our usual pratice. We would like make the payment by L/C. actually an L/C provides us with guaranteed payment from bank. You know the international monetary market is unstable recently. But as our order is quite substantial this time, our exchange quota is insufficient. After so many years of business with us, will you kindly make your payment terms easier for us this time. I’d like you to have confidence in us. What term do you suggest? I wonder if you accept payment by D/P . you know ,it will involve great expense to open an L/C with a bank in our country. moreover, it allows large profit margin for both sides. That sound reasonable. Well, I think we can make an exception for you. I’ll accept you last proposal . but my company required the D/P at sight . Do you think that will be ok for you? That’s all right with us. And you can rest assured, it will all go through OK. `
商务英语听说(第二版)参考答案unit1-to-test-I--the-keys-of--listening-practice
商务英语听说(第二版)参考答案 unit1-to-test-I--the-keys-o f--listening-practice
Unit1. Welcome and farewell. Part A. intensive listening Phonetics: A B A D C Dictation: 1.Flight AF 463 to Paris is now boarding at Gate number 7. 2.This is the final call for flight No. AZ 963 to Rome. 3.I’d like to make a reservation for a flight to Boston on Nov. 28th. 4.Do you have a single room available tomorrow night? 5.I’m looking forward to our future cooperation. 6.I’ll need an economy ticket with an open return. 7.I’d like to have my laundry by 9 o’clock tomorrow morning. 8.Thank you for all your help during our stay here in China. Part B. Extensive listening Dialogues: B C B B D 1.W: do you have anything particular to declare? M: No. I don’t think so. I haven’t got anything dutiable with me. Q: where does the conversation most probably take place? 2. M: will you attend the Fair in Tianjin in two days? W: No. I’m leaving Tianjin for Shanghai tomorrow morning for a 3-day meeting, and will visit Guangzhou afterwards. Q: where is the man going tomorrow? 3.W: your flight will be departing from Gate 18. the boarding time is 8:45 and your flight leaves at 9:15, have a nice journey! M: thank you very much. Q: what time does the man’s flight depart? 4.M: did you enjoy your flight? W: Not really, I was a little airsick when the plane experienced a few bumps. Q: how does the woman like her flight? 5.W: room reservation, good afternoon. M: I’d like to book a double room for Tuesday next week. Q: what’s the probable relationship between the two speakers? Conversation: Meeting a foreign businessman at the airport Mr. Wang: excuse me, sir, but are you Mr. Stone from New York? Mr. Stone: Yes, I am Michael Stone, the sales manager of ABC Import & Export Company, Ltd. Mr. Wang: I am Wang Qiang from Eastern Electronics Company. I’ve come to meet you, Mr. Stone. Mr. Stone: how are you, Mr. Wang? Thank you for coming to the airport to meet me. Mr. Wang: it’s my pleasure. How many people are there in your party? Mr. Stone: only two. This is Miss White, my assistant. Mr. Wang: nice to meet you, Miss White.
商务英语作文My view of the customer service of Julian Richer
商务英语作业 姓名：冯思敏 学号： 电话：
My view of the customer service of Julian Richer′s book With the speedy social and economic development, people's living standard is rising continual. Therefor, Customer service is more and more important by people when they go shopping. Julian Richer′s book is one of the successful companies in the world because of customer service. Ipretty supportive of their service concept, the reasons can be listed as follow. First one, the company philosophy: The customer is always right!Is the basic requirements of the service industry. The view is the father of America Moderno Hotel Statlerput forward by mr.Bestalor. It is the requirement of staffstandin the position to consider the issue,for the guests to the full respect,and tomaximize the meet the
BEC真题阅读--part4--综合总结
BEC中级reading part4选词填空题巧解 阅读第四部分应试技巧—完形填空题 （一）题型介绍 BEC Vantage阅读第四部分不仅是考查对文章的理解，还考查语法、词汇和结构，如词的搭配、固定短语等。考生首先必须阅读文章，了解文章的大意，在这个基础上再根据上下文确定最佳选择。具体而言，这部分主要考查考生以下三个方面：一是语法知识，主要包括时态、语态、虚拟语气、从句、强调句、倒装句等 二是词汇，包括近义词、形近词、介词搭配、形容词搭配、动词搭配、名词搭配等； 三是考生对语篇的理解和推理能力。 （二）解题技巧 以下是这部分常见解题技巧： 1．排除无关选项：把握文章的主题，将一些看上去和文章主题毫不相关的选项排除在正确答案之外。 2.把握文章结构：充分利用文章结构来做出选择。譬如总分结构，总述是分述的总结和概括，而分述又是对总述的展开。当一些未知填空出现在总述中时，解出这些填空的相关已知线索很可能出现在与其对应的分述部分。 3.积累商务词汇： 4.从文章衔接入手：如果填空题中需填人的词为名词，还需要确定其单数或复数形式。要特别注意填空题后面的代词，每个代词都会表明它所代表的名词或名词短语。因此，找到填空题后面的代词，对确定所要填入的名词有很大帮助。如果是动词，也应确定其相应
的形式，如是否用第三人称单数等。 （三）答题步骤 考生可按以下步骤做题： 1.把握文章主旨：细读文章首句。与其他阅读部分不同，完形填空的第一句一般不留空白（或者空白处是例子，答案已给），是完整的一句，全文信息从此开始，通过该句预测文章主旨。然后，快速浏览全文，阅读时要一气呵成，尽管有空格、生词或不明白之处，仍要快速读下去；注意找出关键词、核心词，划出承上启下的词组，以便于抓住文章主旨和线索，形成思路。 2.灵活选择答案：注意从上下文及其逻辑关系人手寻找最佳选项。先读所填词的句子及其上下文。如果一句中有两处空白，在做题时要“双管齐下”，在两处同时试填，然后通读全句，确定答案。如果答案一时难以确定，可从语法结构、词语搭配、上下文语境、习惯用法、词义辨析等方面，对选项逐一分析试填，从而排除干扰项，判定最佳选项。 3.速读填好的短文：考生在检查已填好的文章时应注意上下文的一致性，即时态语态的一致，代词、连词、单复数的一致；注意语法、惯用法、习惯搭配，看是否符合上下文的逻辑；同时也应注意段与段之间、句与句之间的衔接是否自然、连贯。 常考点： 1、固定搭配，尤其是动词固定搭配 2、动词加副词性小品词搭配 3、词的辨析 4、选在商务英语中经常考察的词，不要选自己不认识的词，不要想得太复杂 5、常考词 1）Base \basis On the basis of\be based on\customer base\manufacture base\skill base\use base其他情况使
商务英语电话对话business english for phone call
商务英语对话：与老外打电话完整对话（一） A: Stone Corp. Hi, Mary speaking. 隐四通公司, 您好，我是Mary。 B: Hello, I’d like to speak to Mr. Hunter, please. 你好，我想找Hunter先生。 A: May I ask who is calling, please? 请问您是哪位？ B: My name is Herbert Wood of IBM Computer Company. 我是IBM电脑公司的Herbert Wood. A: Thank you, Mr. Wood. One moment, please… (into PBX) Mr. Hunter, Mr. Wood of IBM Computer Company is on the line. 谢谢，Wood先生，请稍等。（打内线电话）Hunter先生，IBM电脑公司的Wood先生找您。 C: Can you find out what he wants? 你可以问他有什么事吗？ A: Yes, Mr. Hunter. (to caller) I’m sorry to have kept you waiting, Mr. Wood. Mr. Hunter is rather busy right now and would like to know what you wish to speak to him about. 好的，Hunter先生。（对来电者说）对不起Wood先生，让您久等了。Hunter先生现在非常忙，他想知道你有什么事对他说。 B: Yes, I want to buy some computer software and talk about developing some other software. I don’t know whether he is interested in that or not? 是的，我想买一些计算机软件，另外再谈一谈开发一些其它的软件。我不知道他是否有兴趣。 A: I see. Thank you very much, Mr. Wood. Would you wait a moment, please? (to PBX) Mr Hunter, Mr. Wood wants to buy some computer software. 我明白了，非常感谢，Wood先生。请你等一下好吗？（打内线电话）Hunter先生，Wood 先生想买一些计算机软件。 C: I see. Put him on line two.好的，请转到2号线。 A: Yes, Mr. Hunter. (To caller) Mr. Wood, I’m very sorry to have kept you waiting. I’ll put you through to Mr. Hunter. 好的，Hunter先生。（对来电者）Wood先生，不好意思让你久等了，我把你的电话接给Hunter先生。 A: Good afternoon, Sales Department. May I help you? 下午好，销售部，我能帮你什么忙吗？ B: Could I speak to Mr. Bush, please? 可以和Bush先生说话吗？ A: I’ll see if he is available. Who shall I say is calling, please? 我要看一看他是否在。请问我得告诉他谁打来的？ B: John Smith. A: Hold the line, please. Mr. Bush is in a meeting with the Managing Director at the moment, I’m afraid. Can I help you? 请别挂机，Bush先生正在和总经理开会，我可以帮你忙吗？ B: Well, I want to discuss with him the new contract we signed last week. 好的，我想跟他
商务英语短文阅读
Ps: 亲们，Financial Times NEWS 共有6篇，每隔一个绿色标题为1篇。希望大家也能分享一下。 ①Europe up after Asia shows new confidence By Andrew Bolger in London and Patrick McGee in Hong Kong Thursday 08:15 GMT. European shares opened on a positive note after Asian markets signalled growing confidence that the crisis in Ukraine has eased, at least for now. In early trading, London’s FTSE 100 quickly regained Wednesday’s loss of 0.7 per cent, while the Eurofirst 300 rose by 0.4 per cent after closing flat the previous day. Futures suggest the S&P 500 will open 0.4 per cent higher, after it closed flat but near record levels. “Markets have taken on somewhat of a calmer tone in part due to hopes that discussions between the US and Russia will find some form of solution to the recent escalation of tensions in Ukraine,” wrote Mi tul Kotecha at Crédit Agricole. But investors remain cautious ahead of the European Central Bank policy decision, due later on Thursday, and the closely watched US monthly jobs report on Friday. Japan?s Nikkei 225 average rose 1.6 per cent to its highest level since late January, outperforming other markets as the yen weakened 0.3 per cent to Y102.6 against the dollar, its lowest since February 22. The currency has fallen 1.4 per cent since Monday, when investors were seeking shelter after Russian troops occupied the Crimean peninsula. Hong Kong?s Hang Seng index rose 0.5 per cent, while South Korea?s Kospi Composite was up 0.2 per cent. Other assets perceived as havens were steady, reflecting the cautious mood. The price of gold was flat at $1,338.9 an ounce, while the 10-year Treasury yield fell slightly overnight to 2.7 per cent. In New York, the S&P 500 also put in a steady performance on Wednesday, ending a fraction lower after touching a fresh intraday peak in spite of disappointing jobs and service sector data that prompted some economists to scale back their estimates for February?s employment report. ADP, a private US payroll processor, said that 139,000 jobs had been created in February – fewer than the markets had expected – and revised down its January figure from 175,000 to 127,000. The US reports “revealed surprising February service sector weakness that boosted downside risks for Friday?s US jobs report, and we have lowered our payroll estimate to 130,000 with substantial risk of a sub-100,000 figure,” said Michael Englund at Action Economics.
关于BEC商务英语高级阅读技巧
关于BEC商务英语高级阅读技巧 ■搭配题：抓住中心和基本点 5篇100字左右的小短文，8个选项，选择出各个选项属于哪篇 短文论述的内容。这部分主要是考查考生迅速找出短文MainIdea的水平。准确的做题方法是先读提示第一句，把握5篇短文共同论述的大 致范围。然后直接阅读短文。阅读的时候，用笔在考卷上划出"一个中心，两个基本点"。"一个中心"指短文的中心思想MainIdea。"两个基 本点"是除MainIdea以外重要的、十分特殊的论点。从5篇短文中找 出15个左右的考点，解题的速度可大大提升。 ■句子填空题：弄清逻辑上的衔接 这部分对我国考生来说有极大的难度，因为它考查了中国人说话 写文章最缺少严密的逻辑性。西文，尤其是商务文章极其讲究逻辑的 缜密性，中心思想明确，意群(段)之间有清晰的逻辑关系，句与句之 间紧密相连。知道了这样的思维差异，在解题时便有了方向：通过各 种衔接手段来解题。词汇的衔接、语法的衔接，最重要的是逻辑上的 衔接。其实，任何两句话之间的逻辑关系不外乎两种情况：不是顺着 意思讲下去(顺接)就是意思发生了转折(逆接)。判断空格前后句之间 的顺逆接关系，再寻找准确的选项解题就容易多了。平时考生在做阅 读训练的时候要特别注意句子之间的逻辑关系。 ■阅读理解题：跳跃式阅读 这部分其实是前两部分的综合。在读文章时只需抓住文章和各段 的MainIdea即可，有较强阅读水平的考生尽可能地快速读出句子之间 的逻辑关系，而细节内容一律略去。用这种"跳跃式阅读法"效果很好。解题时，学生要放松心态，因为题目不难，仅仅在做一个"定位+同义词、近义词"游戏罢了。值得注意的是这部分与四六级及考研阅读理解
关于商务英语对话材料精选 日常商务英语口语对话
关于商务英语对话材料精选日常商务英语 口语对话 商务英语是一门新兴的学科,商务英语翻译既是该学科中的关键一环,又是教学考的难点。X整理了关于商务英语对话材料，欢迎阅读! 关于商务英语对话材料一 哈里: Ok quiet down people, I wish to xxmence this meeting. First order of the summary meeting is a progress report from the sales team. 好的.诸位.请安静.我希望开始会议.本次总结会议的第一项议程是销售团队的一份进度报告. 萨姆: So far things couldn`t have gone any better. The team has finally xxe together and is performing as a single entity. It`s incredible to see. 目前为止事态再好不过了.该团队终于做到了齐心协力.正作为一个单一的整体运作.这实在是令人难以置信. 哈里: Really? Could you elaborate on their progress? 真的吗?你能详细说明他们的进展吗? 萨姆: Sure, so far our actual sales figure is 150% above our forecasted level of sales. The Team has further subdivided into smaller teams to concentrate
their focus more. 当然可以.迄今.我们的实际销售额高出预期水平的150%.该团队并且进一步细分为各个小组来更好地集中致力于各自的任务. 哈里: What result has braking down the team into smaller groups had? 团队划分成各个小组后产生了什么样的结果? 萨姆: It enables them to focus much more intensely on their intended sales target. This has resulted in far more effective sales strategies. 它使得他们能够更加强烈地锁定他们预定的销售目标.这导致了更有效的销售策略. 哈里: But has there been any overlapping or breakdowns in xxmunication? Smaller groups often result in more inefficiency if anything. 但是出现了工作重叠或者沟通障碍问题吗?别的不说.更小的分组往往会导致低效率问题的加重. 萨姆: True, but with constant and tightly controlled overall management, I have managed to keep it together. 没错.但是凭借持续不断和紧密控制的整体管理.我成功地使他们团结协作.