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外研社2024新标准商务英语阅读教程1_教学课件Unit_1
infancy
the time when sth. is just starting to be developed Eg: Networking technology is still in its infancy, yet it has already reached the point where we can call it a new mass medium.
time off：调休 holiday：一般指法定假日,不用上学或上班的假期 days off：纯粹指不用上班，休息的日子或一段时间，例如周末 leave：可当假期，通常是自己申请的休假。
Half work, half vacation: Meet the “workcation”
clock off
concierge
sb. in a hotel whose job is to help guests by telling them about places to visit, restaurants to eat in, etc. Eg: One skill that will always be a top priority for a hotel concierge is the ability to deal with people , preferably in their own language.
perk ≈ fringe, benefit, perquisite
sth. that you get legally from your work in addition to your wages, such as goods, meals, or a car Eg: Perks offered by the firm include a car and free health insurance.
the time when sth. is just starting to be developed Eg: Networking technology is still in its infancy, yet it has already reached the point where we can call it a new mass medium.
time off：调休 holiday：一般指法定假日,不用上学或上班的假期 days off：纯粹指不用上班，休息的日子或一段时间，例如周末 leave：可当假期，通常是自己申请的休假。
Half work, half vacation: Meet the “workcation”
clock off
concierge
sb. in a hotel whose job is to help guests by telling them about places to visit, restaurants to eat in, etc. Eg: One skill that will always be a top priority for a hotel concierge is the ability to deal with people , preferably in their own language.
perk ≈ fringe, benefit, perquisite
sth. that you get legally from your work in addition to your wages, such as goods, meals, or a car Eg: Perks offered by the firm include a car and free health insurance.
人民大2024商务英语阅读(第3册)(第二版)课件Unit 9 Business Competiti
airfare n. The airfare to a place is the amount it costs to fly there. 飞机票价
Most airfare price drops last less than 48 hours, so people need to be ready to jump when a fare falls.
airports (Sometimes shortened to hub). 轴辐路网
空中交通组织法
In order to optimize extended hub-and-spoke regional transportation network, interactive fuzzy programming model was introduced.
price-fixing n. the setting of prices by agreement
among producers and distributors 协定物价
With overt price-fixing cartels clearly illegal, the railroads turned to mergers as the way to eliminate competition between them.
merger n. the joining together of two separate
companies or organizations so that they become one 合并 （CET6）
There has been a lot of talk about a merger with anothe someone means to trick them into
人民大2024商务英语阅读(第3册)(第二版)课件Unit 6 Business Innovatio
Armies of shoppers are looking for bargains.
synthetic adj. artificial; made by combining chemical substances rather than being produced naturally by plants or animals 人造的；（人工）合成 的 (CET4; TEM4; GMAT)
Paras. 7- In a competitive and trend-driven market, both
12
Adidas and Nike take measures to make their
products look and perform differently.
1. Bavaria: A free state and one of 16 federal states of Germany. Located in the German southeast with an area of 70,548 square kilometers, Bavaria is the largest German state and Germany’s second most populous state. Munich, Bavaria’s capital and largest city, is the third largest city in Germany.
You can customise the software in several ways.
bespoke adj. (of a product 产品) made specially, according to the needs of an individual customer 订 做的 (GRE)
synthetic adj. artificial; made by combining chemical substances rather than being produced naturally by plants or animals 人造的；（人工）合成 的 (CET4; TEM4; GMAT)
Paras. 7- In a competitive and trend-driven market, both
12
Adidas and Nike take measures to make their
products look and perform differently.
1. Bavaria: A free state and one of 16 federal states of Germany. Located in the German southeast with an area of 70,548 square kilometers, Bavaria is the largest German state and Germany’s second most populous state. Munich, Bavaria’s capital and largest city, is the third largest city in Germany.
You can customise the software in several ways.
bespoke adj. (of a product 产品) made specially, according to the needs of an individual customer 订 做的 (GRE)
人民大2024商务英语阅读(第2册)(第二版)教学课件Unit 4 Employee Trainin
2. Is there a simple and straightforward way to reduce corporate training costs while boosting the efficiency of your training efforts? What is it?
3. What are the best tips for training employees?
piecemeal adv. bit by bit; only one part at a time 逐渐 而零碎地
Let’s settle the matter at one stroke, not piecemeal.
Para. Para. 1
Para. 2-11
Main Topics
It is very important to keep a good grip on the training cost.
We will be exploring different approaches to gathering information.
manual n. a book which tells you how to do something or how a piece of machinery works 使用 手册 (TEM-4; CET-4)
There is a drive both to standardize components and to reduce the number of models.
cost-effective adj. bringing the best possible profits or advantages for the lowest possible cost 有成本效益 的，低成本高利润的
3. What are the best tips for training employees?
piecemeal adv. bit by bit; only one part at a time 逐渐 而零碎地
Let’s settle the matter at one stroke, not piecemeal.
Para. Para. 1
Para. 2-11
Main Topics
It is very important to keep a good grip on the training cost.
We will be exploring different approaches to gathering information.
manual n. a book which tells you how to do something or how a piece of machinery works 使用 手册 (TEM-4; CET-4)
There is a drive both to standardize components and to reduce the number of models.
cost-effective adj. bringing the best possible profits or advantages for the lowest possible cost 有成本效益 的，低成本高利润的
人民大2024商务英语阅读(第3册)(第二版)课件Unit 5 Business Teamwork
a Washington-based organization.
13. respondent n. a person who answers questions, especially in a survey 回答问题的人；（尤指）调查对象 (CET6; TEM4)
60% of the respondents agreed with the suggestion.
The movement actively empowered women and gave them confidence in themselves.
7. proximity n. the state of being near sb/sth in distance or time （时间或空间）接近，邻近，靠近 (CET6; TEM8)
12. based adj. combines with nouns referring to places to mean something positioned or existing mainly in the place mentioned, or operating or organized from that place 以... 为基地的 (CET4; TEM4)
A check-in meeting is a team discussion where all team members collaborate to discuss updates on important topics, share progress and align their perspectives on projects and initiatives.
22. apprise v. to tell or inform sb of sth 通知；告知 (TOEFL; GRE)
13. respondent n. a person who answers questions, especially in a survey 回答问题的人；（尤指）调查对象 (CET6; TEM4)
60% of the respondents agreed with the suggestion.
The movement actively empowered women and gave them confidence in themselves.
7. proximity n. the state of being near sb/sth in distance or time （时间或空间）接近，邻近，靠近 (CET6; TEM8)
12. based adj. combines with nouns referring to places to mean something positioned or existing mainly in the place mentioned, or operating or organized from that place 以... 为基地的 (CET4; TEM4)
A check-in meeting is a team discussion where all team members collaborate to discuss updates on important topics, share progress and align their perspectives on projects and initiatives.
22. apprise v. to tell or inform sb of sth 通知；告知 (TOEFL; GRE)
人民大2024商务英语阅读(第3册)(第二版)课件Unit 4 Business Leardersh
或许医生们想要利用安慰剂效应来提升治疗效果。
placebo effect 表示“安慰剂效应”，又名假药效应，指病人 虽然获得无效的治疗，但却“预料”或“相信”治疗有效， 而让病患症状得到舒缓的现象 。
4. Sometimes, as Intel co-founder and former CEO Andy Grove
There is a trade-off between the benefits of the drug and the risk of side effects.
masculine adj. having the qualities or appearance considered to be typical of men 男子汉的，男人的 (CET6)
The average boy of 14 years old is only beginning his adolescent growth spurt.
bogus adj. If you describe something as bogus, you mean that it is not genuine. 假的，伪造的(GRE)
He said these figures were bogus and totally inaccurate.
placebo n. a substance that has no physical effects, given to patients who do not need medicine but think that they do, or used when testing new drugs 安慰剂，安慰药 (IELTS; GRE)
What are the qualities that make a good leader?
placebo effect 表示“安慰剂效应”，又名假药效应，指病人 虽然获得无效的治疗，但却“预料”或“相信”治疗有效， 而让病患症状得到舒缓的现象 。
4. Sometimes, as Intel co-founder and former CEO Andy Grove
There is a trade-off between the benefits of the drug and the risk of side effects.
masculine adj. having the qualities or appearance considered to be typical of men 男子汉的，男人的 (CET6)
The average boy of 14 years old is only beginning his adolescent growth spurt.
bogus adj. If you describe something as bogus, you mean that it is not genuine. 假的，伪造的(GRE)
He said these figures were bogus and totally inaccurate.
placebo n. a substance that has no physical effects, given to patients who do not need medicine but think that they do, or used when testing new drugs 安慰剂，安慰药 (IELTS; GRE)
What are the qualities that make a good leader?
外研社2024新标准商务英语阅读教程2-教学课件U5
e.g. High-tech entrepreneurs unveil a sporty electric car.
unleash
to suddenly let a strong force, feeling, etc. have its full effect
e.g. It suggests climate change could tip the planet’s delicate balance and unleash a host of geological disasters.
5
Unit
Economic policies
1 Economic policies refer to the strategies and measures adopted by the government to manage the economy in order to achieve its economic objectives. What are the major types of economic policies?
feature
to include or show sth. as a special or important part of sth.
e.g. Problems of family relationships feature prominently in her novels.
factor
a good or service (such as land, labor, or capБайду номын сангаасtal) used in the process of production
stimulate
to encourage or help sth. to begin or develop further
unleash
to suddenly let a strong force, feeling, etc. have its full effect
e.g. It suggests climate change could tip the planet’s delicate balance and unleash a host of geological disasters.
5
Unit
Economic policies
1 Economic policies refer to the strategies and measures adopted by the government to manage the economy in order to achieve its economic objectives. What are the major types of economic policies?
feature
to include or show sth. as a special or important part of sth.
e.g. Problems of family relationships feature prominently in her novels.
factor
a good or service (such as land, labor, or capБайду номын сангаасtal) used in the process of production
stimulate
to encourage or help sth. to begin or develop further
人民大2024商务英语阅读(第3册)(第二版)课件Unit 1 International Orga
resolving disputes.
4. hundredfold
adv. having a hundred times as many or as much 百倍地
• Researchers observed a hundredfold increase in efficiency with the new solar panel design.
5. all-round adj. in every way 全面的
• His performance was praised for its all-round excellence. • The athlete’s training program focuses on developing all-
round fitness and strength • The company is known for providing all-round support to
its employees.
Байду номын сангаас
6. humanitarian adj. concerned with improving bad living conditions and preventing
investigation. • Researchers studied the regulatory mechanisms controlling
gene expression. • The international trade agreement includes mechanisms for
the development of renewable energy.
3. mechanism n. a system that is intended to achieve something or deal with a
4. hundredfold
adv. having a hundred times as many or as much 百倍地
• Researchers observed a hundredfold increase in efficiency with the new solar panel design.
5. all-round adj. in every way 全面的
• His performance was praised for its all-round excellence. • The athlete’s training program focuses on developing all-
round fitness and strength • The company is known for providing all-round support to
its employees.
Байду номын сангаас
6. humanitarian adj. concerned with improving bad living conditions and preventing
investigation. • Researchers studied the regulatory mechanisms controlling
gene expression. • The international trade agreement includes mechanisms for
the development of renewable energy.
3. mechanism n. a system that is intended to achieve something or deal with a
人民大2024商务英语阅读(第3册)(第二版)课件Unit 7 Business Conflicts
stray adj. occurring at random or sporadically 离散的， 杂乱的 (CET6; TEM4)
We often feel the need to tell others how we feel, whether it's a concern about a project, a stray thought, or a compliment.
trim v. to remove by or as if by cutting 削减 (CET4; TEM4)
Thanks to its ongoing stimulus spending, which it is not proposing to trim, Germany’s underlying budget deficit is forecast to rise this year.
scrutinize v. to look at or examine somebody/something carefully 仔细查看 (CET6)
This will enable you to scrutinize the rate of turnover and whether key people are abandoning ship.
Can you list some examples of conflicts in the workplace?
Concerning the conflicts between employers and employees, do you think they are irreconcilable?
remorse n. the feeling of being extremely sorry for something wrong or bad that you have done 懊悔，自责 (CET6; TEM8)
外研社2024新标准商务英语阅读教程2-教学课件U1
11) Lead by example
Exhibit the work ethic, attitude, and values you expect from your team. Leading by example can inspire your team and establish a strong benchmark for performance and behavior.
1
Unit
Team building
1 Are there any great team leaders in ancient or modern times that you admire? Tell their stories and analyze the reasons for their success.
2 Suppose you were a team leader in a company. What would you do to build a productive team?
1) Define clear goals and objectives Start by establishing clear, achievable goals that align with the company’s broader mission and objectives. Ensure that every team member understands these goals and how their individual roles contribute to achieving them.
Team building skills are capabilities that help leaders form interactive, supportive, and highfunctioning teams. To become an excellent team builder, you probably need to develop a variety of soft skills, such as: goal setting & role assigning, communicating, listening, reflecting, matchmaking, problem solving, delegating, giving & getting feedback, organizing, resolving conflict, time management, decision-making, creative thinking, etc. The purpose of these skills is to support teamwork and team development.
Exhibit the work ethic, attitude, and values you expect from your team. Leading by example can inspire your team and establish a strong benchmark for performance and behavior.
1
Unit
Team building
1 Are there any great team leaders in ancient or modern times that you admire? Tell their stories and analyze the reasons for their success.
2 Suppose you were a team leader in a company. What would you do to build a productive team?
1) Define clear goals and objectives Start by establishing clear, achievable goals that align with the company’s broader mission and objectives. Ensure that every team member understands these goals and how their individual roles contribute to achieving them.
Team building skills are capabilities that help leaders form interactive, supportive, and highfunctioning teams. To become an excellent team builder, you probably need to develop a variety of soft skills, such as: goal setting & role assigning, communicating, listening, reflecting, matchmaking, problem solving, delegating, giving & getting feedback, organizing, resolving conflict, time management, decision-making, creative thinking, etc. The purpose of these skills is to support teamwork and team development.
人民大2024商务英语阅读(第3册)(第二版)课件Unit 10 Business Etiquett
Only rarely will she indulge in a glass of wine.
shun v. If you shun someone or something, you
deliberately avoid them or keep away from them. 有 意回避 （CET6; TEM8）
sloppy adj. If you describe someone’s work or
activities as sloppy, you mean they have been done in a careless and lazy way. 慵懒的; 马虎的
He has little patience for sloppy work from colleagues.
Supporters want to march tomorrow to show solidarity with their leaders.
Para. Para. 1 Para. 2
Para. 3 Para. 4
Para.5-9
Main Topics
To practice business etiquette to succeed is extremely important.
This book is indispensable to anyone interested in space exploration.
entail v. to involve something as a necessary
part or result 使必要；需要 （CET6; TEM8）
A new computer system entails a lot of retraining.
shun v. If you shun someone or something, you
deliberately avoid them or keep away from them. 有 意回避 （CET6; TEM8）
sloppy adj. If you describe someone’s work or
activities as sloppy, you mean they have been done in a careless and lazy way. 慵懒的; 马虎的
He has little patience for sloppy work from colleagues.
Supporters want to march tomorrow to show solidarity with their leaders.
Para. Para. 1 Para. 2
Para. 3 Para. 4
Para.5-9
Main Topics
To practice business etiquette to succeed is extremely important.
This book is indispensable to anyone interested in space exploration.
entail v. to involve something as a necessary
part or result 使必要；需要 （CET6; TEM8）
A new computer system entails a lot of retraining.
《商务英语阅读》ppt课件
• The UK capital, the world’s dominant centre for foreign exchange transactions, accounts for 62 per cent of renminbi trading conducted outside China and Hong Kong. That compares with 54 per cent in January, the data from payments group Swift show.
16
“hard landing”
• The risk of hard landing of China‘s economy is not foreseen at a Group of Twenty (G20) ministerial meeting as the country has seen increasing vitality, Chinese Finance Minister Lou Jiwei said Saturday.
• “We see a lot of new players, like hedge funds, as well as corporates, who use the renminbi for hedging purposes,” said Ms Wang, who added that central banks and private bank clients had also shown strong interest.
What do I know or do not know about the subject before I read? Know: renminbi, UK, previous trade of renminbi in UK Don’t know: reasons
16
“hard landing”
• The risk of hard landing of China‘s economy is not foreseen at a Group of Twenty (G20) ministerial meeting as the country has seen increasing vitality, Chinese Finance Minister Lou Jiwei said Saturday.
• “We see a lot of new players, like hedge funds, as well as corporates, who use the renminbi for hedging purposes,” said Ms Wang, who added that central banks and private bank clients had also shown strong interest.
What do I know or do not know about the subject before I read? Know: renminbi, UK, previous trade of renminbi in UK Don’t know: reasons
外研社2024新标准商务英语阅读教程2-教学课件U2
Internal communication is the heartbeat of any organization
nurture
to help a plan, an idea, a feeling, etc. to develop e.g. The company's leadership is committed to nurturing a supportive work environment that encourages employee growth and innovation.
Internal communication is the heartbeat of any organization
mock
not real, but intended to be very similar to a real situation, substance, etc. e.g. Before the official product launch, the team conducted a series of mock presentations to refine their pitch to potential investors.
Internal communication is the heartbeat of any organization
strategic leadership
a manager’s potential to express a strategic vision for the organization, and to motivate and persuade others to acquire that vision e.g. The board appointed a leader known for strategic leadership to steer the company through its next phase of growth.
人民大2024商务英语阅读(第3册)(第二版)课件Unit 8 Customer service
This is particularly true in the condominium market, where careful shoppers can pick up a real bargain.
splash… across/ over…: to put a photograph, news story, etc. in a place where it will be easily noticed 把 （照片、新闻报道等）安排在显著位置；在突出位置刊载
development n. a piece of land with new buildings on
it 新建住宅区；新开发区 (CET4; TEM4)
The former cropland has been turned into housing developments and shopping malls.
He homed in on the one weak link in the argument.
crummy adj. of very bad quality 劣质的；低劣的；
糟糕的
Most of his songs are pretty crummy.
disruptive adj. causing problems, noise, etc. so
3. disruptive innovation: An innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leading firms, products and alliances. 颠覆性创新，由哈佛大学教 授克莱顿·克里斯坦森（Clayton Christensen）于1997年的
splash… across/ over…: to put a photograph, news story, etc. in a place where it will be easily noticed 把 （照片、新闻报道等）安排在显著位置；在突出位置刊载
development n. a piece of land with new buildings on
it 新建住宅区；新开发区 (CET4; TEM4)
The former cropland has been turned into housing developments and shopping malls.
He homed in on the one weak link in the argument.
crummy adj. of very bad quality 劣质的；低劣的；
糟糕的
Most of his songs are pretty crummy.
disruptive adj. causing problems, noise, etc. so
3. disruptive innovation: An innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leading firms, products and alliances. 颠覆性创新，由哈佛大学教 授克莱顿·克里斯坦森（Clayton Christensen）于1997年的
《商务英语阅读》课件
Features
Business English reading has the characteristics of professionalism, practicality, and cross-cultural communication, requiring readers to have a high level of language proficiency, business knowledge, and cross-cultural communication skills.
Select different types of business reports, such as market analysis reports, financial reports, project reports, etc., to help students fully understand the structure and content of business reports.
Background knowledge
The onging process of expanding one's vocabulary through exposure to new words and their contextual usage A rich vocabulary improves comprehension and supports effective communication in business English
Collaborative learning
Collaborate with classmates, colleagues, or mentors to improve business English reading skills through discussions, communication, and other means.
Business English reading has the characteristics of professionalism, practicality, and cross-cultural communication, requiring readers to have a high level of language proficiency, business knowledge, and cross-cultural communication skills.
Select different types of business reports, such as market analysis reports, financial reports, project reports, etc., to help students fully understand the structure and content of business reports.
Background knowledge
The onging process of expanding one's vocabulary through exposure to new words and their contextual usage A rich vocabulary improves comprehension and supports effective communication in business English
Collaborative learning
Collaborate with classmates, colleagues, or mentors to improve business English reading skills through discussions, communication, and other means.
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4. There is an optimum way to approach each kind of exam question. For a multiple-choice item, for example, first remove any clearly wrong answers. For an essay question, write down an outline first. ( B ) A. inconvenient C. annoying B. best D. easy
3. When Sara was sick, her voice was almost inaudible. We couldn’t hear what she was trying to say clearly. ( B A. very loud C. very strange B. very soft D. very shy
大连理工大学出版社
Unit One Business Language
大连理工大学出版社
Business Language
Do you know how native speakers should use English in business contexts and why Chinese is becoming popular in South Korea? You will know the answers after the learning of this unit. Besides, you will also read an introduction to a training course which shows the features of effective English training methods and learn some reading skills about how to guess the meaning of new words from context clues.
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Reading Skill Focus
Sample 3 Some students tried to help, but some tried to hinder him. Clue: “but”这个线索词表明“hinder”与“help”的词义形 成对比，由此可以猜出“hinder”这个词含有“阻止，阻 挠”的意思。
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Reading Skill Focus
Clue Words
but while yet though however although nevertheless even though conversely in spite of in contrast on the contrary despite on the other hand Punctuation Semicolon;
大连理工大学出版社
课程目的 • 通过教学让大家理解、熟悉商业领域中常用词 和词组的含义及用法，熟练掌握有效地阅读商业 文章所需要的技巧、策略与商务英语专业词汇， 并通过大量的专题阅读练习，增强语感，从而全 面提高学生通过阅读指南、手册、杂志、报纸、 公司介绍、报告和合同等商务材料以获取各种商 业信息的能力，为毕业后成为适应社会需要的应 用型涉外商务工作者打下坚实的基础。
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Business Language
Reading Skill Focus
Comprehensive Reading Practical Reading Words and Expressions
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Reading Skill Focus
CENTURY BUSINESS ENGLISH 世纪商务英语
主编：王洗薇
阅读教程（基础篇I）（第四版）
大连理工大学出版社
写在前面的话 • • • • • 1.商务英语与高职英语的联系和区别； 2.商务英语阅读的侧重点； 3.本书的内容介绍（前言和目录）； 4.同学们的期望； 5.老师的期望和要求。
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Reading Skill Focus
B．Let’s Try Try to figure out the meaning of the underlined words in the following sentences and explain the clues. 1. I can’t believe it! Right in the middle of our conversation, Peter turned around abruptly and walked out of the room! ( C ) A. formally B. slowly C. suddenly D. quietly
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Reading Skill Focus
1. Inference /General Sense Context Clues（推论/常识） 2. Contrast /Antonym Clues（对比/反义） 3. Restatement /Synonym Clues（重述/同义） 4. Example Clues（示例） 5. Cause and Effect Relationship Clues（因果关系） 6. Definition Clues（定义） We will discuss the six types of context clues from Unit 1 to Unit 4. In this unit, we will begin with Inference /General Sense Context Clues and Contrast/Antonym Clues.
Context Clues (1) Successful readers use a variety of plans to deal with words they do not know. They may study the formation or parts of the word, or they may make use of definition, its synonym or antonym provided by the author to work out its meaning. Determining meaning through context is the most effective method for handling unknown words.
)
Clue: 通过前面句子设定的背景（when Sara was sick）， 再加上后面句子的描述（We couldn’t hear what she was trying to say），很显然，Sara说话的声音很轻，B 项为正确答案。
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Reading Skill Focus
2. After the harvest, we had an abundant amount of apples. We made apple pie, applesauce, and apple juice because we had so many apples! ( D )
A. small C. limited
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Reading Skill Focus
Sample 2 Elvis Presley was afraid of being assassinated, and he wore a bullet-proof vest, but he couldn’t stay away from the crowds who loved him. A. laughed at B. killed C. taken away D. beaten Clue: 从后面的句子可以分析出Elvis Presley 所担心的是 “be killed”，否则的话，他不会穿上防弹背心(bullet-proof vest)。因此B 为正确选项。
B. not enough D. plentiful
Clue: 通过后面句子中的解释“because we had so many apples”，推测出“苹果大丰收”，因此可以猜出 “abundant”的意思是“丰富的，大量的”，正确答案 是D项。
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Reading Skill Focus
大连理工大学出版社
Reading Skill Focus
That is, examine the sentence in which the word appears, or even the sentence before and after the word. When the surrounding text contains a hint or suggestion to help determine the meaning of the unknown word, we refer to this hint or suggestion as context clue. There are commonly six types of context clues:
大连理工大学出版社
Reading Skill Focus
Inference/General Knowledge Clues Sometimes a word or phrase is not immediately made clear within the same sentence. Relationships, which are not directly apparent, are implied. The reader must look for clues within, before, and after the sentence in which the word is used. Contrast/Antonym Clues In some sentences, we will find two words with opposite meanings. If we know the meaning of one word, we will be able to guess the meaning of the other word. The clue words commonly used in the sentences are:
3. When Sara was sick, her voice was almost inaudible. We couldn’t hear what she was trying to say clearly. ( B A. very loud C. very strange B. very soft D. very shy
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Unit One Business Language
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Business Language
Do you know how native speakers should use English in business contexts and why Chinese is becoming popular in South Korea? You will know the answers after the learning of this unit. Besides, you will also read an introduction to a training course which shows the features of effective English training methods and learn some reading skills about how to guess the meaning of new words from context clues.
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Reading Skill Focus
Sample 3 Some students tried to help, but some tried to hinder him. Clue: “but”这个线索词表明“hinder”与“help”的词义形 成对比，由此可以猜出“hinder”这个词含有“阻止，阻 挠”的意思。
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Reading Skill Focus
Clue Words
but while yet though however although nevertheless even though conversely in spite of in contrast on the contrary despite on the other hand Punctuation Semicolon;
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课程目的 • 通过教学让大家理解、熟悉商业领域中常用词 和词组的含义及用法，熟练掌握有效地阅读商业 文章所需要的技巧、策略与商务英语专业词汇， 并通过大量的专题阅读练习，增强语感，从而全 面提高学生通过阅读指南、手册、杂志、报纸、 公司介绍、报告和合同等商务材料以获取各种商 业信息的能力，为毕业后成为适应社会需要的应 用型涉外商务工作者打下坚实的基础。
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Business Language
Reading Skill Focus
Comprehensive Reading Practical Reading Words and Expressions
大连理工大学出版社
Reading Skill Focus
CENTURY BUSINESS ENGLISH 世纪商务英语
主编：王洗薇
阅读教程（基础篇I）（第四版）
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写在前面的话 • • • • • 1.商务英语与高职英语的联系和区别； 2.商务英语阅读的侧重点； 3.本书的内容介绍（前言和目录）； 4.同学们的期望； 5.老师的期望和要求。
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Reading Skill Focus
B．Let’s Try Try to figure out the meaning of the underlined words in the following sentences and explain the clues. 1. I can’t believe it! Right in the middle of our conversation, Peter turned around abruptly and walked out of the room! ( C ) A. formally B. slowly C. suddenly D. quietly
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Reading Skill Focus
1. Inference /General Sense Context Clues（推论/常识） 2. Contrast /Antonym Clues（对比/反义） 3. Restatement /Synonym Clues（重述/同义） 4. Example Clues（示例） 5. Cause and Effect Relationship Clues（因果关系） 6. Definition Clues（定义） We will discuss the six types of context clues from Unit 1 to Unit 4. In this unit, we will begin with Inference /General Sense Context Clues and Contrast/Antonym Clues.
Context Clues (1) Successful readers use a variety of plans to deal with words they do not know. They may study the formation or parts of the word, or they may make use of definition, its synonym or antonym provided by the author to work out its meaning. Determining meaning through context is the most effective method for handling unknown words.
)
Clue: 通过前面句子设定的背景（when Sara was sick）， 再加上后面句子的描述（We couldn’t hear what she was trying to say），很显然，Sara说话的声音很轻，B 项为正确答案。
大连理工大学出版社
Reading Skill Focus
2. After the harvest, we had an abundant amount of apples. We made apple pie, applesauce, and apple juice because we had so many apples! ( D )
A. small C. limited
大连理工大学出版社
Reading Skill Focus
Sample 2 Elvis Presley was afraid of being assassinated, and he wore a bullet-proof vest, but he couldn’t stay away from the crowds who loved him. A. laughed at B. killed C. taken away D. beaten Clue: 从后面的句子可以分析出Elvis Presley 所担心的是 “be killed”，否则的话，他不会穿上防弹背心(bullet-proof vest)。因此B 为正确选项。
B. not enough D. plentiful
Clue: 通过后面句子中的解释“because we had so many apples”，推测出“苹果大丰收”，因此可以猜出 “abundant”的意思是“丰富的，大量的”，正确答案 是D项。
大连理工大学出版社
Reading Skill Focus
大连理工大学出版社
Reading Skill Focus
That is, examine the sentence in which the word appears, or even the sentence before and after the word. When the surrounding text contains a hint or suggestion to help determine the meaning of the unknown word, we refer to this hint or suggestion as context clue. There are commonly six types of context clues:
大连理工大学出版社
Reading Skill Focus
Inference/General Knowledge Clues Sometimes a word or phrase is not immediately made clear within the same sentence. Relationships, which are not directly apparent, are implied. The reader must look for clues within, before, and after the sentence in which the word is used. Contrast/Antonym Clues In some sentences, we will find two words with opposite meanings. If we know the meaning of one word, we will be able to guess the meaning of the other word. The clue words commonly used in the sentences are: