小米公司SWOT分析(英文版)
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SWOT Analysis Report on Xiaomi Company
pany synopsis
Xiaomi company is founded by Lei Jun, a total of seven founders, respectively, founder, chairman and CEO Lei Jun, co-founder and CEO Lin Bin, co-founder and vice president Li Wanqiang, Zhou Guangping, Huang Jiangji, Liu De, Hong Feng.
Launched at the end of 2010 mobile phone real name community m chat, launched in six months registered users exceeded 3000000. In addition, the company also launched mobile phone operating system MIUI, the end of the year 6 MIUI community of over 300000 active users. In August 16, 2011, the company through the media of communication will be officially released Xiaomi mobile phone. M chat, MIUI, Xiaomi mobile phone is the product of three big core technology of Xiaomi.
1. Cultural declaration of Xiaomi
Xiaomi people like innovation, fast Internet culture, not a boring meeting and process. Partnership working atmosphere of equality, relaxed, enjoy with technologies, products, design and other top talent joint venture growth of pleasure.
A very common name "Xiaomi", but we have never mediocre, because the Xiaomi person is composed from the domestic IT companies, Microsoft Google, Jinshan Master, do not think that they will only play to their talents in front of the computer, the real genius and expert will let
you can feel their creative at any time.
2. The origin of the name of Xiaomi
Lei Jun introduce the origin of the name of Xiaomi, said Xiaomi pinyin is Mi, the first is Mobile Internet, Xiaomi to do mobile Internet Co; followed by mission impossible, Xiaomi to complete can not complete the task; of course, we want to conquer the world with Xiaomi and rifle. Finally, we hope that "the sweet name Xiaomi" become friends. In addition, Xiaomi new LOGO upside down is a heart, a little bit, means that allows the user to save a dessert.
3. Important events of Xiaomi
In 2010 October-2011 year in July in 2011 August research and development to complete closure of research and development.
In August 16, 2011, Xiaomi mobile phone conference held in Beijing 798 Art Center D · PARK Beijing club, officially released Xiaomi mobile phone.
In September 5, 2011 the Xiaomi mobile phone began to accept online booking.
In October 20, 2011 the Xiaomi mobile phone began formal sale.
In May 29, 2012, the company through the booking and sales of Xiaomi mobile phone telecommunication edition, sold 100000 units.
In June 26, 2012, the company's chairman and CEO Lei Jun announced, the company has completed a new round of financing of