浅谈企业管理者的有效决策(论文)

×××学院

毕业论文

论文题目：浅谈企业管理者的有效决策

所属系别

专业班级

姓名

学号

指导教师

撰写日期 2011 年 4 月

摘要

本文基于对企业管理的基本理论及其发展、企业管理基础知识包括研发、生产、战略、营销、人力、财务、物流、质量管理以及企业文化等的介绍，是高等院校学生了解企业管理的基本内容和知识，深入了解技术工作中提高经济效益的措施和途径，从而提高劳动生产率，降低成本和费用，以便在实际工作中逐步把握企业管理的内在规律，更好地适应本职工作。本文的特点在于：1.知识丰富，内容详略得当，重点突出。本文内容涵盖现代企业管理过程的主要方面，设计企业人、财、物等各要素的组织和投入、转换和产出等各环节的管理理论、知识和方法及其运用。根据企业管理过程的主线，重点突出了企业战略、研究与开发、市场营销以及人力资源管理等重点内容。2.理论及和实际，博采众家之长。本书力图反映国内外企业管理的最新研究成果和发展前沿，充分吸收国内外管理实践的有用经验与最新成果，有紧密结合我国企业管理的实践。3.知识传授与能力培养相结合，重视培养和提高析问题与解决问题的能力。本文通过图表、案例、补充阅读等多种形式，力争在有限的篇幅内提供最丰富的信息。

关键词：企业管理，战略，市场营销,研究与开发,经济效益

Abstract

Based on the basic theory of business management and development, basic knowledge of business management, including development, production, strategy, marketing, human resources, finance, logistics, quality management and corporate culture, introduction of university students is to understand the basic business management content and knowledge, in-depth understanding of technical work to improve economic efficiency measures and ways to improve productivity, reduce costs and expenses in order to grasp the actual work step by step the internal laws of business management, better adapted to their own work. This is characterized by: 1. Knowledgeable, content appropriate levels othe main modern enterprise management process, the design business, financial, material and other elements of the organization and input, conversion and output and other aspects of management theory, knowledge and methods of their use. According to the main line of business management process, focusing on the corporate strategy, research and development, marketing and human resources management and other key content. 2. And the theory and practice, public gambling house long. This book seeks to reflect the latest domestic and international business management and development of cutting-edge research, to fully absorb the useful experience in domestic and international management practices with the latest results, there is close connection with the practice of business management. 3. Knowledge transfer and capacity-building combination of great importance to cultivate and improve the analysis of problems and problem-solving abilities. This paper charts, case studies, supplementary reading and other forms, and strive to provide the most limited space within the wealth of information.f detail and focused. This article covers

Keywords:business management, strategy, marketing, research and development, economic

目录

前言 (5)

1现代企业概述 (6)

1.1企业概念特征与类型 (6)

1.2现代企业制度 (6)

1.2.1产权和企业制度概述 (7)

1.2.2 现代企业制度的含义和特征 (7)

2管理概述 (9)

2.1管理的概念 (9)

2.1.1企业管理的原则 (9)

2.1.2企业管理定义的三层含义 (10)

2.2企业管理的模式 (11)

3现代企业经营战略 (13)

3.1企业经营战略概述 (13)

3.1.1企业经营战略的特点和作用 (13)

3.1.2企业经营战略的构成要素和制定过程 (15)

3.2企业经营战略管理 (15)

3.2.1企业管理发展战略与计划 (15)

3.2.2企业管理的产生与发展阶段 (16)

4现代企业领导与激励 (17)

5总结 (19)

参考文献 (20)

致谢 (21)