如何让机载娱乐系统(IFE) 更具成本效益

让 载娱乐 统 IFE)

David Li DII(USA)

载娱乐 统 IFE－In Flight Entertainment) 务质 标 围 为 费 额资 进 载娱乐设备 购 维护 级 时 费 资 节 资 购买 编辑 视 销 边际 购 让IFE 统 渐 为 话题

传统 IFE 统 为 娱乐 务 备电 乐 戏 传统 娱乐 Entertainment) 为 创 电 术 费 电 术 术 电 务 飞 发 IFE 统 经 渐 变 IFE-C Communication通信) 现 IFE-C-C(Commerce商务) 趋势

竞 运输业务 这2 C 应 彻 变IFE 统单纯 历 变为 边际 载娱乐 统 仅 户 验 备 统 为 润 长

IFECC C Communication)， 实现 电话 联 论 过 还 卫 讯 实现该 该 务 为 为 创 观 显 经 渐 务 4 时 费 7 13 间

4 7 间 务 细 电 设备 ipad iphone 电脑 设备 该

IFECC C : 务 C ommerce) 围 还 阶 总 趋势 经 显 电 务 结 运输业务 订 费 阶 电 务 术 为 时为 创 值 charter airline) 经 进 应 试 结 签约 饭 务 质 业 订 费进 缝 质 务 时 应 优 业环节 过这 务 获 过 过对签约 户 监 还 获 额

说 娱乐 统 娱乐 为给 务 为 务产业创 值 载 联 环 发 为该 应 创 间 让ife 统 门 这 务 过

How to make in-flight entertainment system (IFE) more cost-effective

David Li Donica International Inc. (USA).

IFE(In Flight Entertainment) is always one of important criterions to determine the performance of service of passenger airline.

Worldwide airlines had to spend huge sums of money for IFE system installation/

repair&maintenance/content purchasing and processing etc. With the increasing emphasis on the expansion of the airline ticket sales in addition to other than the marginal revenue (such as machine shop, etc.), how to make IFE system become more cost-effective, airline topic of great concern.

Traditional ife equipment primarily for passengers in-flight entertainment service, with movies / music / games and other traditional functions, focusing on entertainment (Entertainment) function, in addition to the limited advertising can not create direct benefits for the airlines. However, with the avionics, consumer electronics, communication technology and the rapid development of e-commerce, ife system has begun to evolve into ife-c (ife - communication), or even a ife-cc (ife-communication (communication) - commerce (business)) trend. In the highly competitive air passenger transport business, the maturity of the 2 c application, the system will completely change the ife history into a simple, making it a marginal revenue increase in the airline a bright spot. In-flight entertainment system will be more cost-effective, is not only essential to improve the user experience passenger systems in the world, even as airlines new profit growth point.

ifecc first c functions: communications (communication), the current main function is to achieve machine phone, text messaging in particular, the Internet functions. Whether it is through the ground station or satellite communication means to achieve this function, to provide such services in addition to convenience for travelers other than to create benefits for the airline's role will be very intuitive and obvious. Currently several major U.S. airlines have gradually began to cover Internet service inside the country, each seating four hours of basic flight Internet access charges 7 dollars to 13 dollars in between, although the proportion of visitors online now at 4% to 7%, and But with the Internet speeds increase and refinement of services, especially for travelers or personal hand-held portable electronic devices (such as ipad, iphone, laptop computers and other equipment) of the increasing popularity, the ratio will continue to rise.

ifecc function of the second c: commerce (electronic commerce), the world-wide airlines are still in the exploratory stage, but the overall trend has been very clear that the main idea is to ground the concept of cutting a successful e-commerce , combined with features of air passenger transport operations, according to the airline's own position to be integrated in the passenger booking / boarding before / machine / fall to the ground in various stages, the use of e-commerce technology to provide convenience for visitors to create both the airlines value. Currently in Europe, some companies hire (charter airline) in the context of the airline has begun to pilot a similar application. The main approach is the airline's or contracted with hotels, travel agents, tourist attractions, restaurants, supermarkets and other retail and service nature of the commercial networks, the travelers from booking the next trip until fall to the ground and even the whole consumption of seamless integration , visitors enjoy the high quality of service (with airline credit as collateral) at the same time be able to enjoy the corresponding benefits, each participating business sectors, including airlines can get through this type of extension services to more income. In this process, the airline business by signing the authorization and supervision of work, but also additional significant benefits.