最新广告翻译练习含答案
广告宣传翻译方法及练习
广告宣传翻译方法及练习1、The home of your dreams awaits you behind this door. Whether your taste be a country manor estate or a penthouse in the sky, you will find the following pages filled with the world’s most elegant residences.2、“长城号”游船设施豪华舒适，除观景塔、露天观景塔、游泳池、酒吧间、日光浴室外，佳肴美点，中西皆备，并有宽敞的游步甲板，游客饱览沿途风光，华丽而舒适的客房均有空调设备，令您有宾至如归的感受。
3、本品采用100%天然棉层精梳制成，品质柔软贴切，适合化妆使用。
经特殊化学高温杀菌、脱脂处理，品质清洁，卫生可靠。
棉质柔软细致，能彻底清除油垢残妆，让你的肌肤更具健康活力。
最适用于上妆、卸妆；拭除面霜、唇膏、指甲油；清洁贵重物品。
4、Queen Elizabeth 2The fastest way to Europe is not the necessarily the best way. Sailing on Queen Elizabeth 2 is a vacation in itself, you do not arrive in a frazzle, more tired than when you left. You arrive as you should: refreshed, with new friends and new experiences.There are more things to see and do aboard Queen Elizabeth 2 than there are in most European towns. She’s 65000 tons, 13 stories high, and longer than three football fields. Queen Elizabeth 2 is one of the great sights of Europe.An airplane provides a seat, Queen Elizabeth 2 provides a stateroom nicer than most hotels in Europe. Room for room, she has the largeststateroom, wardrobes, dressing rooms, and bathrooms of any ships afloat.Queen Elizabeth 2 has a staff of over 900. This means at least one crew member for every two passengers. When you ring foryour steward or stewardess, the call is answered with dispatch. Like a good English butler or maid, they are there when you want them and not there when you don’t want them.Queen Elizabeth 2 carries so many passengers, you are bound to meet a host of people you like, or love. (Is there time to fall in love on an airplain?) And if you should happen to meet someone you don’t like, a game of hide-and-seek aboard Queen Elizabeth 2 can last until Saouthampton.Airplanes have a baggage limit of 44 pounds. Queen Elizabeth 2 has a baggage limit of 275 pounds, you may buy a car in Europe and bring it home in our garage. It will hold 80 cars. Our hold holds countless antiques.$46 a day includes your stateroom, food and entertainment. Or you can spend $193 a day. The price depends on the size and location of your stateroom or suite and the time of year you sail. $46 per day in total is $321. This is $5 more than one-way economy air fare.Imperial Iranian Beluga Caviar in First Class. As much as you want, whenever you want. At no extra charge. In the finest New York restaurants, it can cost $12.50 a serving.After a few days at sea, look in the mirror, you will like the person you see. So will your spouse.They may never build another one like her.。
2024高考英语阅读专项训练-——-广告类(含答案)
1. 2024全国卷I-AMonthly Talks at London Canal MuseumOur monthly talks start at 19:30 on the first Thursday of each month except August. Admission is at normal charges and you don’t need to book. They end around 21:00.November 7thThe Canal Pioneers, by Chris Lewis. James Brindley is recognized as one of the leading early canal engineers. He was also a major player in training others in the art of canal planning and building. Chris Lewis will explain how Brindley made such a positive contribution to the education of that group of early “civil engine e rs”.December 5thIce for the Metropolis, by Malcolm Tucker. Well before the arrival of freezers, there was a demand for ice for food preservation and catering, Malcolm will explain the history of importing na tural ice and the technology of building ice wells, and how London’s ice trade grew.February 6thAn Update on the Cotswold Canals, by Liz Payne. The Stroudwater Canal is moving towards reopening. The Thames and Severn Canal will take a little longer. We will have a report on the present state of play.March 6thEyots and Aits-Thames Islands,by Miranda Vickers. The Thames had many islands. Miranda has undertaken a review of all of them. She will tell us about those of greatest interest.Online bookings:More info:London Canal Museum12-13 New Wharf Road, London NI 9RT canalmuseum.mobi21. When is the talk on James Brindley?A. November 7th.B. March 6th.C. February 6th.D. December 5th.22. What is the topic of the talk in February?A. The Canal Pioneers.B. Ice for the Metropolis.C. Eyots and Aits-Thames Islands.D. An Update on the Cotswold Canals.23. Who will give the talk on the islands in the Thames?A. Chris Lewis.B. Malcolm Tucker.C. Miranda Vickers.D. Liz Payne.2. 2024福建卷-CSIGN YOUR CHILD UP FOR “FLY TO THE MOON CLUB”AND ENJOY A FREE FLIGHT TO ANY DESTINATION IN ASIA!With a registration fee of just $50 per child,children under the age of 12 can join Eagle Airways’FL Y TO THE MOON CLUB as members.They can then enjoy the same benefits onboardEagle Airways’ newest Boeing-797 to any destinationin the world!BENEFITS YOU CAN’T MISS!•A free flight to any destination in Asia•30% off any course at Tanya Language School• 20% off any purchase made at Ruby Bookstore•A free notebook with every purchase above $50 at Starlight Stationery•A free bowl of dessert for a family of four at Don’s Diners dinner ordered•A birthday gift on your child’s birthday•A free album containing pictures taken during the journeyAll bookings made before 12 September will receive free travel insurance for the entire family!Insurance is issued by Live LifeInsurance Group.10% OFF ALL BOOKINGS fordepartures from 5 to 11 September.Child must be accompanied by twopaying adults.Terms and conditions apply.65. One of the benefits mentioned in the advertisement is .A. a free flight to any destination in the worldB. 30% off any book purchased at Ruby BookstoreC. a free bowl of dessert at any restaurant at the airportD. a discount on any course at Tanya Language School66. Which of the following bookings may receive the most benefits?A.Booking date Departure dateSeptember 13 September 18B．Booking date Departure dateSeptember 2 September 12C.Booking date Departure dateAugust 15 September 4D.Booking date Departure dateAugust 16 September 867. Which of the following is TRUE according to the advertisement?A. You need to pay $50 to sign up a child for the club.B. Club members enjoy free travel insurance for any flight.C. The advertisement is intended for students of all ages.D. Any child must be accompanied by at least one paying adult.3. 2024全国卷II-DChoose Your One-Day ToursTour A —Bath & Stonehenge including entrance fees to the ancient Roman bathrooms andStonehenge —£37 until 26 March and £39 thereafter.Visit the city with over 2,000 years of history and Bath Abbey, the Royal Crescent and the Costute Mtsan. Stonehenge is one of the world’s most famous prehistoric monuments dating back over 5,000 years.Tour B —Oxford & Stratford including entrance fees to the University St Mary’s Church Tower and Anne Hathaway’s house一£32 until 12 March and £36 thereafter.Oxford: Includes a guided of England’s oldest university city and colleges. Look over the “city of dreaming spires (尖顶)”form St Mary’s Church Tower. Stratford: Includes a guided tour exploring much of the Shakespeare wonder.Tour C —Windsor Castle & Hampton Court including entrance fees to Hampton Court Palace —£34 until March and £37 thereafter.Includes a guided tour of Windsor and Hampton Court, Henry Mill’s favourite palace. Free time to visit Windsor Castle (entrance fees not included). With 500 years of history, Hampton Court was once the home of four Kings and one Queen. Now this former royal palace is open to the public as a major tourist attraction. Visit the palace and its various historic gardens, which include the famous maze (迷宫) where it is easy to get lost!Tour D —Cambridge including entrance fees to the Tower of Saint Mary the Great —£33 until 18 March and £37 thereafter.Includes a guided tour of Cambridge, the famous university town, and the gardens of the 18th century.33. Which tour will you choose if you want to see England’s oldest university city?A. Tour AB. Tour BC. Tour CD. Tour D34. Which of the following tours charges the lowest fee on 17 March?A. Windsor Castle & Hampton Court.B. Oxford & StratfordC. Bath &Stonehenge.D. Cambridge.35. Why is Hampton Court a major tourist attraction?A. It used to be the home of royal families.B. It used to be a well-known mazeC. It is the oldest palace in BritainD. It is a world-famous castle.4. 2024四川卷-A31. The card above is _________.A. a ticketB. a postcardC. an invitationD. an advertisement32. The party is for _________.A. a birthdayB. the QueenC. bee watchingD. the National Day33. According to the card, if you are unableto go, you can .A. return the cardB.visit the MuseumC. ignore the messageD. contact Alice’s mother5. 2024天津卷University Room RegulationsApproved and Prohibited ItemsThe following items are approved for use in residential (住宿的) rooms: electric blankets, hair dryers, personal computers, radios, televisions and DVD players. Items that are not allowed in student rooms include: candles, ceiling fans, fireworks, waterbeds, sun lamps and wireless routers. Please note that any prohibited items will be taken away by the Office of Residence Life.Access to Residential RoomsStudents are provided with a combination (组合密码) for their room door locks upon check-in. Do not share your room door lock combination with anyone. The Office of Residence Life may change the door lock combination at any time at the expense of the resident if it is found that the student has shared the combination with others. The fee is $25 to change a room combination. Cooking PolicyStudents living in buildings that have kitchens are only permitted to cook in the kitchen. Students must clean up after cooking. This is not the responsibility of housekeeping staff. Kitchens that are not kept clean may be closed for use. With the exception of using a small microwave oven (微波炉) to heat food, students are not permitted to cook in their rooms.Pet PolicyNo pets except fish are permitted in student rooms. Students who are found with pets, whether visiting or owned by the student, are subject to an initial fine of $100 and a continuing fine of $50 a day per pet. Students receive written notice when the fine goes into effect. If, one week from the date of written notice, the pet is not removed, the student is referred to the Student Court.Quiet HoursResidential buildings must maintain an atmosphere that supports the academic mission of the University. Minimum quiet hours in all campus residences are 11:00 pm to 8:00 am Sunday through Thursday. Quiet hours on Friday and Saturday nights are 1:00 am to 8:00 am. Students who violate quiet hours are subject to a fine of $25.36. Which of the following items are allowed in student rooms?A. Ceiling fans and waterbeds.B. Wireless routers and radios.C. Hair dryers and candles.D. TVs and electric blankets.37. What if a student is found to have told his combination to others?A. The combination should be changed.B. The Office should be charged.C. He should replace the door lock.D. He should check out of the room.38. What do we know about the cooking policy?A. A microwave oven can be used.B. Cooking in student rooms is permitted.C. A housekeeper is to clean up the kitchen.D. Students are to close kitchen doors after cooking.39. If a student has kept a cat in his room for a week since the warning, he will face _____.A. parent visitsB. a fine of $100C. the Student CourtD. a written notice40. When can students enjoy a party in residences?A. 7:00 am, Sunday.B. 7:30 am, Thursday.C. 11:30 pm, Monday.D. 00:30 am, Saturday. 参考答案：1. ADC 2. DDA 3. BDA 4. CAD 5. DAACD。
广告翻译课后练习
Passage 1：1. Flowers by Interflora speaks from the heart. （Interflora花店）2. A deal with us means a good deal to you. （某贸易公司）3. Spoil yourself and not your figure. （Weight-Watcher牌冰淇淋）4. A Mars a day keeps you work, rest and play. （Mars牌巧克力）5. The driver is safer when the road is dry; The road is safer when the driver is dry. （交通宣传广告语）6. Hi-fi, Hi-fun, Hi-fashion, only for Sony. （索尼音响）7. FedEx: We live to deliver. （联邦快递）8. Empowered by Innovation. （NEC公司）9. We take no pride in prejudice. （《泰晤士报》广告语）10. Wherever you are. Whatever you do. The Allianz Group is always on your side. （安联集团）提示：1．Interflora是一家花店的名字。
广告语中使用了拟人的手法，突出鲜花代表的甜蜜和温馨。
这种感情必须在译文中体现出来。
2．这里的a good deal有双重意思，即“一笔好买卖”和“许多”。
翻译时要想办法把这两层意思都体现出来。
3．这条广告除了简短和口语化之外，还突出了spoil这个词的语义双关的特点：You can spoil yourself by eating a lot of our ice cream, but you don’t have to worry about spoiling your body figure. 怎样译才能把spoil的两层意思译出来呢？4．很显然，这条广告的特点是day和play之间的押韵，它是模仿An apple a day keeps the doctor away写的，这种手法叫做仿拟。
广告翻译练习
⼴告翻译练习1.N ike, just do it.⼼动不如⾏动。
2.K odak is Olympic Color.柯达为奥运“添彩”。
3.T hings go better with Coca-Cola.可⼝可乐，让⽣活变得更美好。
4.M osquito Bye Bye Bye.⼀切蚊⾍全消灭。
5.S tart Ahead.华丽变⾝，从“头”开始。
6.E verything is extraordinary, Everything Tempts. —Cartier⼀切尽显您的美丽，⼀切尽享您的魅⼒。
7.M inolta, finest to put you finest.美能达，为您留住⽣活的美好瞬间。
8.G ive a Timex to all, and to all a good time. 属于您的“天美时”，属于您的美好时光。
9.T ide’s In. Dirt’s Out.有汰渍，没污渍。
10. A world of comfort. —Japan Airlines为您开创⼀⽚⾃由舒适的天空。
11. A work of art. —Scotch Whisky给您带来艺术般的享受。
12.Taking the lead in a Digital World引领“数码世界”的潮流。
13.Prepare to want one随时恭候您的惠顾，总有⼀款适合您。
14.We race, you win成功之路，伴您同⾏。
15.Live with focus“福克斯”让您拥有更多关注的⽬光。
/doc/6be44a19c5da50e2524d7fbc.html e the American Express Card to reflect your classic style. (Slogan:) do more使⽤美国运通卡，尽显您的尊贵“作”风。
(⼝号：)您可以“坐”的更多。
17.Currently taking on all projects. Large. Small. IMPOSSIBLE. (Slogan:) Never stop thinking.从现在开始，实施⼀切计划吧。
广告宣传翻译方法及练习
1、The home of your dreams awaits you behind this door. Whether your taste be a country manor estate or a penthouse in the sky, you will find the following pages filled with the world’s most elegant residences.2、“长城号”游船设施豪华舒适，除观景塔、露天观景塔、游泳池、酒吧间、日光浴室外，佳肴美点，中西皆备，并有宽敞的游步甲板，游客饱览沿途风光，华丽而舒适的客房均有空调设备，令您有宾至如归的感受。
3、本品采用100%天然棉层精梳制成，品质柔软贴切，适合化妆使用。
经特殊化学高温杀菌、脱脂处理，品质清洁，卫生可靠。
棉质柔软细致，能彻底清除油垢残妆，让你的肌肤更具健康活力。
最适用于上妆、卸妆；拭除面霜、唇膏、指甲油；清洁贵重物品。
4、Queen Elizabeth 2The fastest way to Europe is not the necessarily the best way. Sailing on Queen Elizabeth 2 is a vacation in itself, you do not arrive in a frazzle, more tired than when you left. You arrive as you should: refreshed, with new friends and new experiences.There are more things to see and do aboard Queen Elizabeth 2 than there are in most European towns. She’s 65000 tons, 13 stories high, and longer than three football fields. Queen Elizabeth 2 is one of the great sights of Europe.An airplane provides a seat, Queen Elizabeth 2 provides a stateroom nicer than most hotels in Europe. Room for room, she has the largeststateroom, wardrobes, dressing rooms, and bathrooms of any ships afloat.Queen Elizabeth 2 has a staff of over 900. This means at least one crew member for every two passengers. When you ring for your steward or stewardess, the call is answered with dispatch. Like a good English butler or maid, they are there when you want them and not there when you don’t want them.Queen Elizabeth 2 carries so many passengers, you are bound to meet a host of people you like, or love. (Is there time to fall in love on an airplain?) And if you should happen to meet someone you don’t like, a game of hide-and-seek aboard Queen Elizabeth 2 can last until Saouthampton.Airplanes have a baggage limit of 44 pounds. Queen Elizabeth 2 has a baggage limit of 275 pounds, you may buy a car in Europe and bring it home in our garage. It will hold 80 cars. Our hold holds countless antiques.$46 a day includes your stateroom, food and entertainment. Or you can spend $193 a day. The price depends on the size and location of your stateroom or suite and the time of year you sail. $46 per day in total is $321. This is $5 more than one-way economy air fare.Imperial Iranian Beluga Caviar in First Class. As much as you want, whenever you want. At no extra charge. In the finest New York restaurants, it can cost $12.50 a serving.After a few days at sea, look in the mirror, you will like the person you see. So will your spouse.They may never build another one like her.。
广告商务翻译练习1
3) Come it with me a while.
4) I’m More satisfied!
5) The unique spirit of Canada: We bottle it.
6) Extra Taste. Not Extra Calories. 7) Childhood isn’t childhood without it.
我厂生产的檀香皂不仅 具有檀香皂的独特优点， 而且对皮肤无害，君请试 之，方知言而有信。
广告商务翻译练习
4、使用省略句
Fresh up with seven-up. 饮七喜，提精神。
广告商务翻译练习
5、修辞手法丰富多彩
隐喻： Life is a Journey, Travel it Well ——United Airlines 生命是一次旅行，一路走好 ——美国合航空公司
Give a Timex to all, to all a good Time.
给您一块“天美时”，您可把握好时光。
广告商务翻译练习
2、广告用语：多用并列句，少用主从结构
Polaroid instant movies Easy to make. Easy to show. Hard to believe. More service. More data. More speed. More revenue. Less cost. Less time. Less space. Less complex
Where there is a way, there is a Toyota. 丰田汽车，风行天下。
广告商务翻译练习
课堂练习（1）
1. 翻译下列广告语，并说出所用的修辞手法。
1) Looks like a pump, feels like a sneaker.
广告翻译练习一
第三讲广告翻译练习一I.1. Tide’s in, dirt’s out.2. To your success. （美运通信用卡）3. We can’t forge ahead by sticking to existing roads. （奥迪汽车）4. The Relentless Pursuit of Perfection. (Lexus-automobile)5. Fine in quality, fare in price, novel in design, prompt in delivery. （曼莎服装）6. UPS. On time, every time. (UPS 快递)7. Where there is a way, there is a Toyota. （丰田汽车）8. You can have your cake and diet too. （减肥蛋糕）9. This word processor plays a tune of deep feeling whenever you are typing. （文字处理软件）10. workout without wearout. （运动鞋）II.1.Holiday Resort3BR modern home with fab views of ocea, D/wash, TV, microwave, avail. Mid Dec. to end Jan. Phone 498-5441 or (043) 82-3978.2.Around the corner, around the worldwe’re around to helpThe time zone may change. The currency may change. The language may change. But one thing remains constant as you travel: the help of American Express at more than 1200 Travel Service Offices in over 130 countries. Even if you never need us, it’s nice to know we’re there to help.Don’t leave home without us.3.Relaxed RidersYour Body is Beautiful.It’s your jeans that are out of proportion.Even the most beautiful body can get lost under the wrong pair of jeans.That’s why it’s important to wear jeans that let you look your best. Jeans that make the most of what you’ve got. Like our Relaxed Riders. When we make Relaxed Riders, we cut our material on a curve to conform to the natural contours of your body. So where your proportions change, Relaxed Rider jeans change too.If you’ve been thinking that something is wrong with you just because your jeans don’t fit. Try Relaxed Riders. You’ll see it’s not a better body you need. It’s better jeans.4.The older your feet get, the more you have to baby them.Everyone is born with fat feet; and extra padding of fatty tissue that cushions footstep. But as we grow older, we lose that tissue. Until there’s little left to absorb the bumps and jolts.That’s why your feet get tired and sore.Dr. Scholl’s Air Insoles help take the place of that fatty tissue. They’re soft, so you’ll feel the comfortable difference with every step. They’re thin, so slip into your shoes without bunching and binding. And they help keep feet cooler and drier.Because the older your feet get, the more you have to baby them.Dr. Scholl’sAir InsolesBaby your feet.5.Rolls-Royce“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”What makes Rolls-Royce the best car in the world? “There is really no magic about it – it is merely patient attention to detail,” says an eminent Rolls-Royce engineer.(1) “At 60 miles an hour the loudest noise comes from the electric clock,”reports the technical Editor of THE MOTER. Three mufflers tune out sound frequencies – acoustically.(2) Every Rolls-Royce engine is run for seven hours at full throttle before installation, and each car is test-driven for hundreds of miles over varying road surfaces.(3) The Rolls-Royce is designed as an owner-driven car. It is eighteen(4) The car has power steering, power brakes and automatic gearshift. It is very easy to drive and to park. No chauffeur required.(5) The finished car spends a week in the final test shop, being fine-tuned. Here it is subjected to 98 separate ordeals. For example, the engineers use a stethoscope to listen for axle whine.(6) The Rolls-Royce is guaranteed for three years. With a new network of dealers and parts-depots from coast to coast, service is no problem.(7) The Rolls-Royce radiator has never changed, except that when Sir Henry Royce died in 1933 the monogram RR was changed rom red to black.(8) The coachwork is given five coats of primer paint, and hand rubbed between each coat, before nine coats of finishing paint go on.(9) By moving a switch on the steering column, you can adjust the shock-absorbers to suit road conditions.(10) There are three separate systems of power brakes – two hydraulic and one mechanical. Damage to one will not affect the others. The Rolls-Royce is a very safe car, and also a very lively car. It cruises serenely at eighty-five. Top speed is in excess of 100 m.p.h.6.Feel the Power of the World’s Turbo CopierIntroducting the new Toshiba 2230 Turbo. The first turbocharged copier in history.Beneath its sleek exterior is a copying system. So remarkable its actually patented.With it, you can produce 22 copies a minute. Or hit the turbo button and turn out 30 copies a minute. So now you have the power to work 40% more efficiently. While using 33% less toner. And what’s even more revolutionary, we’ve managed to do it all without turbo charging the price.To arrange for a free demonstration, just call 1-800-Go-TOSHIBA.7.Sometimes nothing but pure indulgence will do. The nights are longer, the evening is your own …, and the perfect accompaniment to make you feel special is the delicious Terry’s Chocolate Orange Bar.And we really do mean indulgence. It’s the unique blend of rich chocolate and deliciously orangey flavours, together with that melt-in-the-mouth quality, that gives the Terry’s Chocolate Orange Bar its delectably decadent feel. And its convenient size makes it just right for you to eat alone. …So, picture the scene. It’s your first evening in for weeks. You’ve kicked off your shoes, turned the lights down low and put on some slow music, perhaps a little soft soul or gentle jazz. The whole evening is a “me-time”, a special time just for you to relax. Make it complete with a Terry’s Chocolate Orange Bar … it’s sumptuous, luxurious and delectable. Go on … indulge. You deserve it.。
广告翻译练习1
Translate the following into Chinese:1.Our big bird can be fed even at night.为您托运，我们随时待命。
2.Kodak is Olympic color.柯达，为奥运添彩。
3.Light as a breeze, soft as a cloud.轻飘飘如微风，软绵绵似彩云。
4.Breakfast without orange juice is like a day without sunshine.没有桔汁的早餐犹如没有阳光的日子5.Flowers speak from the heart.花说心里话。
6.Walk in Britain Style.Enjoy a relaxed, escorted walking tour through idyllic village and countryside.Stay at character, country hotels.See the real Britain close-up.行走在英国，穿越田园乡村，享受安全轻松的旅行，；住在特色乡村旅馆；目睹真正的英国田园风光7.Think again. Think Canon.梦寐以求是佳能。
8.All is well that ends well.烟蒂好，烟就好。
9.Good To The last Drop.滴滴香浓，意犹未尽。
10.Apple Thinks Different.苹果电脑，不同凡“响”11.Hide from risk and your hide from its rewards.不入虎穴，焉得虎子。
12.This is the Sheraton Bal Harbour Resort. Where the days hesitate to end and the memorieslinger forever.13.Whatever makes you happy. (Credit Suisse)为您设想周全，让您称心如意。
广告翻译练习
广告翻译练习HSBC: the world's local bank. 汇丰银行：环球理财，当地智慧Philips: Sense and simplicity 飞利浦:精于心简于形Haier: To be true forever. 海尔集团: 真诚到永远。
Good to the last drop．滴滴香浓，意犹未尽。
（麦斯威尔咖啡）We lead, others copy．我们领先，他人仿效。
（理光复印机Rossini Watch: Time always follows me. 罗西尼表: 时间因我存在。
Sony：Hi－fi Hi－fun Hi－fashion only from Sony．索尼音响：高保真，高乐趣，高时尚，只来自索尼。
Ericsson: Taking you forward. 爱立信：以爱立信，以信致远Where there is a way, there is a Toyota. 车到山前必有路，有路必有丰田车。
中国联通广告语：情系中国结，联通四海心Tie loves to Chinese knot to connect the heart all over the worldThe Chinese knots , the united hearts.Chinese knot, united hearts.康师傅广告语：好吃看得见Taste with your eyes. Delicious food is visable . Visible delicious张裕广告语：传奇品质，百年张裕Hold quality, long history. Legend of quality, century of Zhangyu Hundred years history of Zhangyu writes a legendary story of quality新飞冰箱广告语：新飞广告做的好，不如新飞冰箱好Xinfei’s refrigerator’s far better than the advertisement. Xinfei advertisement is good. Xinfei refrigerator is better.孔府家酒广告语：孔府家酒，叫人想家Kongfujia Wine, afeeling of home. Kongfu home’s wine, makes you home-sick. Kongfu Homely Wime takes you home. Kongfujiajiu , mark you homesick衣食住行，有龙则灵。
广告翻译练习
1.翻译下列四字格款式繁多做工精细手感舒适及时交货服务周到手续简便色调雅致色泽悦目甜而不腻美观耐用安全可靠结构简单制造简易维修方便驰名中外操作方便备有零件欢迎选购增强体质延年益寿大补元气Varieties of types, fine craftsmanship, feel comfortable (comfortable handle), timely delivery, good services, convenient procedure, elegant color, bold color, agreeable sweetness, attractive and durable, high reliability, simple structure, easy to manufacture , convenient maintenance, renowned at home and abroad, easy to operate, equipped with parts, welcome to take your choice, improve health, prolong one’s life, good for health.2.翻译下列句子1）CTY 型游梁式抽油烟机结构简单，安全可靠，制造简易，维修方便，广泛应用于世界石油生产。
2）溪口千层饼采用传统工艺，制作精细，质地松脆，清香可口。
3）燕京地毯商店举办地毯展销，提供各种精美华丽的手织地毯，欢迎来参观选购。
4）“航空牌”人造革衣箱，用料上乘，做工精细，款式新颖，价格合理，规格齐全，欢迎选购。
5）世界首例，中国一绝。
天然椰子汁。
1)Beam pumping unit with CTY design is widely used for global oil production,because it has simple structure, high reliability, easy manufacture and convenient maintenance.2)Xikkou Qianceng Cake, with fine craftsmanship as well as crisp and sweet taste,adopts traditional crafts.3)Yanjing Carpet Store will have a carpet exhibition offering varieties ofhand-knitted carpets. Welcome to take your choice.4)The “Aviation” artificial leather suitcase, with high quality and fine craftsmanshipas well as new design, is affordable to everyone. Welcome to take your choice. 5)Natural coconut juice, with an enjoyment beyond what you can describe, is thebest drinks in the world.。
英汉广告翻译智慧树知到答案章节测试2023年江西师范大学
第一章测试1.福克斯( Fox ) 认为广告语言“本身就是折射( ) 的一面镜子” 。
A:文化B:风俗C:社会D:心理答案:C2.1926年，著名报学史专家戈公振在研究中国报学史过程中，他的以下论述表明他对广告的认识超乎常人：“广告为商业发展之史乘，亦即文化进步之纪录”，“人类生活，因科学之发明日趋于繁密美满，而广告即有促进人生与知道人生之功能。
故广告不仅为工商界推销产品之一种手段，实负有宣传文化与( )之使命也。
”A:发展经济B:教育群众C:促进改革D:娱乐大众答案:B3.1894年，被称为“美国现代广告之父”的Abert Lasker将广告称之为_____ 。
”( )A:信息传播的一种方式B:关于产品或者服务的消息C:广而告之，吸引注意D:印刷形态的推销手段答案:D4.美国广告协会（American Association of Advertising Agencies）对广告的定义是“广告是( )的大众传播，其最终目的是为了传递信息，改变人们对于所做广告的商品的态度，诱发其行动，而使广告主获得利益”。
A:付费B:自费C:有时需要缴费D:免费答案:A5.根据方梦之教授主编的《译学词典》的解释，“翻译”是按照( )、在具有不同规则的符号系统之间传递信息的语言文化活动。
A:社会生产生活需要B:社会认知需要C:语法规则D:语用规则答案:B第二章测试1.广告传播AIDA模式，是国际推销专家(Heinz M Goldmann)总结的推销模式，也是西方推销学中一个重要理论。
AIDA是四个英文单词“_____，Interest，Desire，Action”的首字母组合。
( )A:AdmirationB:AttentionC:AspirationD:Adoration答案:B2.广告创意ROI标准。
该标准源自美国著名广告人威廉·伯恩巴克。
ROI三个字母分别代表“_____”、“Originality”和“Impact”。
广告商务翻译练习(全
然曲线。所以，你的身材比例若有变化，
你所穿的“轻松骑士”牛仔裤的比例也
会随之而变。
•
如果你因为牛仔裤不合身而正觉得
有什么不对劲时，试试我们的“轻松骑
士”吧！你会发现，你所需要的并非更
好的身材，而是更好的牛仔裤。
• 译文 2
• 你身材美妙 • 但不合体的牛仔裤 • 会使美的身材黯然失色 • 李氏休闲牛仔裤 • 剪裁得体，自然流畅 • 随心所欲，调整体型 • 好牛仔裤赛过好身材
8) Give a Timex to all, and to all a good time.
9) Not all mobile phones are created. 10) Practice really does make perfect.
11) Do more. Work less. 12) Once an imperial palace. Now a luxury hotel.
癌症可以治，癌恐慌症不可治。
4） 夸张（hyperbole）
日本雅马哈（YAMAHA） 电子琴的广告标题为：
•
Every time we race, you win.
•
我们的每场比赛，你都胜券在握。
• 某香水的广告语：
• Her smile could heat up a nation. Her fragrance captured a country. • 迷魂牵魄笑貌，倾国倾城芳香。
夸张： Hi-Fi, Hi-Fun, Hi-Fashion, Only from Sony 高保真，高乐趣，高时尚——只来自索尼
广告商务翻译练习
5、广告翻译的技巧（1）
• 原文： • Your body is beautiful. • It’s your jeans that are out of proportion. • Even the most beautiful body can get lost under the wrong pair of
广告翻译练习
• 6. 最适合家庭居住，就读方便。
• Best for family use, close to schools.
• 7.随意挑选，包君满意。 • ห้องสมุดไป่ตู้hoose once and choose well.
• 9.远离毒品，关爱生命。（禁毒广告）
• Say yes to life, no to drugs. • 10. 培育新一代，携手创未来。
广告翻译练习
讲评
• 1.百闻不如一尝 • Tasting is believing.
• • • • • •
一穿钟情 一穿钟情 you are hooked at first wearing Hook n.钩, 吊钩 v.钩住, 沉迷, 上瘾 a sales hook. 吸引购买的手段 `hook-nose n 鹰钩鼻
• 2.衣食住行，有龙则灵（建设银行 龙卡）
• With a Long Card, Your life will not be so hard.
• 4. 福天福地福建游 • 译文1 A Happy Tour to a Happy Land
• -----Fujian Province • 译文2 A Happy Tour to a Happy Land • Welcome to Fujian!
• 15.品牌服务，一站式购物。 One stop shopping for all name brands. • 16.携手世纪，共创辉煌。 Hand in hand for greater success in the new century.
• Nurture the young, Create the future.
• 11. 人生如旅途，劝君好把握。 • Life is a journey, Travel it well. • 12.美好时光，美味共享。 • Good time, great taste.
人教版高中英语广告写作练习题50题含答案解析
人教版高中英语广告写作练习题50题含答案解析1.Which word is most appropriate to describe a new smartphone that is very thin?A.slimB.thinC.smallD.little答案解析：A。
“slim”在广告中常用来形容物体纤细、苗条，特别适合描述手机等电子产品的轻薄。
“thin”比较普通，没有“slim”那么有表现力。
“small”和“little”主要强调尺寸小，不是形容薄。
2.In an advertisement for a sports car, which word would be used to emphasize its speed?A.fastB.quickC.swiftD.hasty答案解析：C。
“swift”在广告中更能体现出一种优雅快速的感觉，比“fast”和“quick”更高级。
“hasty”通常带有匆忙、仓促的意思，不适合形容跑车速度。
3.Which word is better to describe a luxury watch that is very elegant?A.gracefulB.beautifulC.prettyD.handsome答案解析：A。
“graceful”在广告中能突出物品的优雅、优美，尤其适合形容奢侈品手表。
“beautiful”“pretty”和“handsome”比较宽泛，没有“graceful”那么精准地表达出优雅的特质。
4.For an advertisement of a high-quality camera, which word can show its excellent picture quality?A.clearB.sharpC.brightD.luminous答案解析：B。
“sharp”在广告中常用来表示图像清晰、锐利，能很好地体现相机的高质量画质。
广告翻译练习参考答案
一、标题翻译
1.安如磐石，坚实牢靠。
2.其味无穷，妙不可言。
3.请你随身携带柯达。
4.一写满意，再写难忘。
5.好酒因而进口，进口必是好酒。
6.Lilai gives you a sense of our time, a true self and a pretty girl.
7.Camel Green Tea—The oasis in desert.
8.Lvdanlan cosmetics—Love me tender, love me true.
9.Give the plum to all, and to all a good time.
10.Choose once and choose for good.
二、语篇翻译
其貌不扬
“大众”或许不中看，但在简陋的外表下跳动的却是一台心脏部件——气冷式发动机。
它不会因沸溢而毁坏活塞，也不会因结冰而误了您的事。
它位于车的后部，以增大大雪地沙土上行驶的牵引力。
约摸29公里仅耗汽油一加仑。
稍待你喜爱上“大众”，你甚至对其丑貌也情有独钟。
你会发现其足够的伸腿空间，再长的腿也得以舒展；绰绰有余的头部空间，再高的个子戴上帽子也可昂首挺胸；凹背单人座椅，舒适贴身；关闭得再好不过的车门是如此密不透风，你最好先把车窗留条缝。
其朴实无华、不显魅力的车轮各自独立悬挂。
当颠簸使一轮跳起时，弹跳不会涉及其他车轮。
只要支付1585美元，那样的尤物就归您了。
其丑陋的外表丝毫不增添你购车的费用。
这就是“大众”之美！。
广告词的翻译
练习1：体会下列广告的翻译，并说出它们分别是哪些企业的广告用语。
（1）Making a big world smaller. 把世界变小了。
网络（2）Diet cares more than the doctor. 药补不如食补。
药品（3）Compact and Impact. 体积虽小，颇具功效。
（4）Let the rainbow in the sky,Send his twin brother to you ——To keep your spirit high. 天上彩虹，人间长虹。
手机（5）Maxam erases years from your skin. 岁月的小细纹不知不觉游走了。
练习2：翻译出下列常见的广告语，并说明其是那种产品的广告。
（1）Make yourself heard. 理解就是沟通。
(爱立信手机)（2）Start ahead.豆瓣读书网（3）Connecting people.（4）Let’s make things better. 让我们做得更好。
(飞利浦电子)（5）Good to the last drop．滴滴香浓，意犹未尽（麦斯威尔咖啡）（6）Poetry in motion, dancing close to me．动态的诗，向我舞近。
（丰田汽车）（7）Ask for more. 渴望无限。
(百事流行鞋)（8）The choice of a new generation. 新一代的选择。
(百事可乐)（9）要买房，到建行。
（10）没有最好，只有更好。
练习3：以下是广告中常出现的词语，请把它们翻译成汉语。
（1）solicit your kind patronage 请多关照（2）full 12 months unconditional service guarantee 12个月无条件服务保证（3）novel design 新颖设计（4）top quality & cheap price 质量上乘价格便宜（5）buy on wholesale 按批发价购买（6）retail price 零售价（7）best seller 最佳销售员（8）buy on cash 现金购买（9）meeting delivery date 满足交货时间（10）up to standard 取决于标准（11）bargain offer 议价提议（12）installment 分期付款（13）buy on credit 信用卡购买（14）prompt delivery 快速交付。
高中英语广告写作练习题50题(带答案)
高中英语广告写作练习题50题(带答案)1. You are targeting young people who love music. Design an advertisement for a new brand of wireless earbuds.A. These wireless earbuds are for everyone.B. Our wireless earbuds are made for music - loving youth with high - quality sound and a stylish design.C. The wireless earbuds are just like other earbuds.D. These earbuds are for old people.答案：B解析：答案B中明确指出目标受众是热爱音乐的年轻人（music - loving youth），提到了产品特点为高品质声音（（high - quality sound）和时尚的设计（（stylish design），这符合针对年轻人的产品宣传。
在广告中明确目标受众和产品特点是很重要的英语表达技巧，这样可以精准吸引目标客户。
2. For housewives, create an advertisement for a new type of kitchen cleaner.A. A kitchen cleaner that is not very effective.B. Our new kitchen cleaner is perfect for housewives. It can remove all kinds of stains easily and has a fresh smell.C. The kitchen cleaner is only for men.D. This kitchen cleaner is too expensive for housewives.答案：B解析：答案B中针对家庭主妇（（housewives）这个目标受众，阐述了产品特点是能轻松去除各种污渍（（remove all kinds of stains easily）且有清新的气味（（has a fresh smell），这是很有效的产品宣传英语表达技巧，强调了产品对家庭主妇在厨房清洁方面的实用性。
广告翻译练习
I.翻译下列广告。
1. Winning the hearts of the world. (Air France)2. We’re Siemens. We can do that. (Siemens)3. Everything is extraordinary, Everything tempts. (Cartier)4. We bring high technology home. (NEC)5. Give a Timex to all, and to all a good time. (Timex)6. Every time we race, you win. (Yamaha Electronic Organs)7. Enjoy Life, Enjoy Simon (Simon Electric)8. The world smiles with Reader’s Digest.9. Good time, great taste, McDonald’s (McDonald)10. Elegance is an attitude. (Longines)II. 请指出下列广告所使用的修辞格，并将下列广告翻译成汉语。
1. Asia Garden Hotel — A Home Away From Home!（Asia Garden Hotel）2. For the modern Marco Polo.（Cathay Pacific Airlines3. Big thrills, small bills. (Budget Car Leasing Center)4. A day without orange juice is like a day without sunshine. (FLORIDA CITRUS COMMISSION)5. The driver is safer when the road is dry;The road is safer when the driver is dry.6. It’s a matter of pride. Proud tradition. Proud heritage. Proud taste. (L&M cigarette)7. Pity the pickpockets. (Clothes Advertisement)8. If it wasn’t in VOGUE, it wasn’t in vogue.（Vogue Fashion）9. Ask for More. (More)10. Wash the big city right out of your hair. (Shampoo Advertisement)11. There’s never been a better Time.12. Time Inc. says Life is coming back, and if Life returns, can Look be far behind?13. Make Time For Time.The auto industry calls it “Luxury”.The liquor industry calls it “Premium” .The airline industry calls it “First Class”.The hotel industry calls it “Five Star”.The securities industry calls it “Blue Chip”.In the communication industryIt is called “TIME”.14.If you drive, don’t drink; If you drink, don’t drive. (Public Welfare Advertisement)Every kid should have an apple after school. (Apple PC)16. To smoke or not, that’s a question. (Cigarette Advertisement)III．将下列广告翻译成英文。
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广告翻译练习
1. “三包”承诺：我们实行“三包”：包修、包退、包换
We offer 3-R guarantee, namely guaranteed repair, replacement and refund.
2. 皮张之厚无以复加，利润之薄无以复减(皮鞋广告)
The leather we use is quite thick; the profit we make is fairly thin.
3.
4.为中国西部的腾飞加油！CCTV 西部频道口号
♦
♦Shoulders to the wheel and do our best --- for the economic take-off in China’s west!
4. KFC: WE DO CHICKEN RIGHT. (烹鸡专家)
5. 蚊虫杀杀杀！Mosquito bye bye bye!
6. “雪莲”牌羊绒衫:：北京生产的”雪莲”牌羊绒衫，系选用优质的山羊绒作原料制成。
本品具有色泽鲜艳，手感柔滑，穿着舒适，轻，软，暖等特点，由于该产品品质优良，做工精细，花型、款式新颖，尺码齐全，受到过外消费者的热烈欢迎.。
“Snow Lotus” Cashmere Sweaters: “Snow Lotus” Cashme re Sweaters from Beijing are made from superior Chinese Cashmere fibre. They are lustrous in colour, supple, light, warm and comfortable to wear. Owing to their fine quality, excellent workmanship, novel designs and styles, and complete size range, they have gained popularity from consumers abroad.
7. 以前我的头发干枯，粗糙，难以梳理，自从用了潘婷营养洗发露，头发变得健康，亮泽。
因为潘婷营养洗发露含有独特的维他命原Ｂ５，能由发根渗透到发尖，其全新改良配方，能加倍保护头发，免受损害，令头发分外健康，加倍亮泽。
My hair was dry, coarse and unmanageable. But from the time I began to use Pantene Pro-V Treatment Shampoo, it has become healthy and shiny. This is because Pantene Pro-V treatment Shampoo contains unique Pro VB5,which deeply penetrates your hair from root to tip. Its new improved formula gives your
hair extra protection against damage, leaving it healthier and shiner.
8. Adidas Sports Shoes: Over twenty-eight years ago, Adidas gave birth to a new idea in sports shoes. And the people who wear our shoes have been running and winning ever since. In fact, Adidas has helped them set over 400 world records in track and field alone. Maybe that’s why more and more footba ll, soccer, basketball, baseball and tennis players are turning to Adidas. They know that, whatever their game, they can rely on Adidas workmanship and quality in every product we make. So whether you’re pounding the roads on a marathon, or just jogging around the block, Adidas should be on your feet. You were born to run. And we were horn to help you do it better. You’ll find us anywhere smart sports people buy their shoes. Adidas, the all sports people.
28 年前，阿迪达斯为运动鞋带来了全新的概念。
从那之后，脚穿阿迪达斯的人们健步如飞，频频夺标。
事实上，阿迪达斯仅在田径场上就帮助人们创造了400 多项世界纪录。
这或许就是越来越多的足球、篮球、网球、棒球和橄榄球运动员求助于阿迪达斯的原因。
他们知道，无论从事哪项运动，他们都可以信赖阿迪达斯精湛的工艺和优秀的质量。
因此，不管是沿马拉松赛道飞奔，还是在社区周围小跑，你都可以穿上阿迪达斯。
奔跑是你的天性。
让你跑得更快是我们的天职。
在优秀运动员买鞋的任何地方，你都能看到我们。
阿迪达斯，运动者的代名词。
9. If you’ll stop and think for just a moment, you’ll find we have more of the good things in this country than anywhere else in the world. Think of this land. From the surf at Big Sur to a Florida sunrise. And all the places in between. The Grand Canyon.. .the wheat fields of Kansas.. .Autumn in New Hampshire... You could go on forever. But America is more than a place of much beauty. It’s a place for good times. It’s the Saturday night. It’s a trip down a dirt road in a beat up old jalopy. It’s your team winning. It’s a late night movie you could en joy a thousand times. And, yes, when you’re thirsty, it’s the taste of ice-cold Coca-Cola. It’s a real thing. In fact, all of the good things in this country are real. They’re all around you, plainly visible. We point to many of them in our advertising. But you can discover many, many more without ever seeing a single commercial for Coke. So have a bottle of Coke...and start looking up. The Coca-Cola Company
如果你静下来稍稍想想，你就会发现这个国家的好东西比世界上其它任何地方都多。
想想这片国土吧，从大瑟尔的海浪到佛罗里达的日出。
再想想这东西两岸之问的所有地方。
亚利桑那的大峡谷，堪萨斯州的小麦地，新罕布什尔的秋天……你可以永远想下去。
可美国不仅仅是个美不胜收
的国度，它还是一个度良辰春宵的地方。
它是你轻松愉快的周末夜晚。
它是你开着破车在泥路上颠簸的旅程。
它是你的球队获胜的时刻。
它是你百看不厌的夜场电影。
啊，对啦，当你口渴的时候，它就是冰镇可口可乐的滋味。
那可是一种实实在在的滋味。
当然．这个国家的所有好东西都很实在。
它们就在你身边，随处可见。
我们在广告里说了不少，可你还能够发现许多，甚至不看我们的广告你能发现更多。
那就先来上一瓶可乐，再开始去发现。
——可口可乐公司。