私人教练课程
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消费者如何看待私人教练课程
Rich & Famous 有钱人/明星
Expensive 价格昂贵 Exclusive 高级
Biggest Loser超级减肥王 – Dave Nuku, Michelle Bridges
The best operators 最好的经营者
百分之十二到十五的私教渗透率12 – 15% PT penetration* 占总收入的百分之四十五 Up to 45% of all revenues
ever give 不应该按每个建议来向客户收费 Develop a culture of freely sharing knowledge 建立一个自由的，
可以分享知识的氛围
Section Two 第二板块
Driving Personal Training 推动私人教练课程
Driving Personal Training 推动私人教练课程
Results 结果
What else do they all have? 他们还有什么？
Choices 各种选择
Baidu search百度搜索
“Fitness”健身 “Weight Loss”减肥 私人教练课程“Personal Training” “Fitness Apps”健身软件
80,300,000 21,000,000 8,631,000 4,200,000
一些受过专业训练和考核的，有能力给会员带来改变， 实现运动目标的人群。
Unassisted exercise 无辅助训练
Cardio 有氧训练 Weight training 重量训练 Free weights 自由调节重量 General gym activities 普通的健身房运动
Exercise Options 运动 选择
Live streaming, games,
DVD’s, home gyms, pills 线上课程，游戏，DVD，
家庭健身房，各种药物 ……
Going to the gym is just one of the many choices. 健身房只是众多选择的一种
What do consumers think a PT is?
在运动专业人士的协助和指导下运动
Assisted Exercise 辅助训练
Personal Training 私人教练课程 Group Exercise 团操课程
Small Group Training 小组训练 Yoga 瑜伽
Aqua 水中运动
Assisted exercise “Exercise Professional” 辅助训练-“运动专业人士”
Product 产品 Price 价格
大多数会员在健身房做什么？
Attendance graph 参与表
S
PT
GX
ห้องสมุดไป่ตู้
G
Unassisted
T
Why is it important? 参与为什么重要
More attendance = more likely to get results = more likely to be satisfied = more likely to stay = more likely to refer friends
健身成为了全世界参与 最多的运动
27% of all adults attend
a gym, health club or
fitness centre*
百分之二十七的成年人去 健身房或相关的健身会所
The Modern Fitness Landscape
现代健身的蓝图
What do they all want? 他们想要什么？
How do they like to be spoken to? 如何接触他们
PT’s and the gym floor 私人教练和巡场
PT’s are fitness professionals 私人教练是健身专业人士 They should not expect to be paid for every piece of advice they
An individual or group of people who have been technically and service trained and tested to deliver exercise advice to assist members with their exercise goals.
更多的参与=更好的健身效果=更多满足感=更倾向于留在健 身房=更有可能推荐给朋友
Attendance is king 参与是王道
Integrating PT in your gym 整合你的私人教练
Who is your target market? 谁是你的目标人群 How do you find them? 如何找到他们
Assisted Exercise Vs. Unassisted Exercise
辅助训练 vs 无辅助训练
Assisted exercise 辅助训练
Exercise undertaken under the direct guidance of an exercise professional
Personal Training
私人教练课程
忘记你的竞争对手 专注于你的客户 - 马云
Section One 第一板块
The Role of Personal Training in your gym
私人教练课程在你的健身房扮演什么角色
Going to the gym has become the biggest participation sport in the world.
Personal Training 私人教练课程 Group Exercise 团操课程
Small Group Training 小群体训练 Self Training (Unassisted) 自行训练
Swimming 游泳 Tennis 网球 Squash 壁球
What do most members do in your club?
Rich & Famous 有钱人/明星
Expensive 价格昂贵 Exclusive 高级
Biggest Loser超级减肥王 – Dave Nuku, Michelle Bridges
The best operators 最好的经营者
百分之十二到十五的私教渗透率12 – 15% PT penetration* 占总收入的百分之四十五 Up to 45% of all revenues
ever give 不应该按每个建议来向客户收费 Develop a culture of freely sharing knowledge 建立一个自由的，
可以分享知识的氛围
Section Two 第二板块
Driving Personal Training 推动私人教练课程
Driving Personal Training 推动私人教练课程
Results 结果
What else do they all have? 他们还有什么？
Choices 各种选择
Baidu search百度搜索
“Fitness”健身 “Weight Loss”减肥 私人教练课程“Personal Training” “Fitness Apps”健身软件
80,300,000 21,000,000 8,631,000 4,200,000
一些受过专业训练和考核的，有能力给会员带来改变， 实现运动目标的人群。
Unassisted exercise 无辅助训练
Cardio 有氧训练 Weight training 重量训练 Free weights 自由调节重量 General gym activities 普通的健身房运动
Exercise Options 运动 选择
Live streaming, games,
DVD’s, home gyms, pills 线上课程，游戏，DVD，
家庭健身房，各种药物 ……
Going to the gym is just one of the many choices. 健身房只是众多选择的一种
What do consumers think a PT is?
在运动专业人士的协助和指导下运动
Assisted Exercise 辅助训练
Personal Training 私人教练课程 Group Exercise 团操课程
Small Group Training 小组训练 Yoga 瑜伽
Aqua 水中运动
Assisted exercise “Exercise Professional” 辅助训练-“运动专业人士”
Product 产品 Price 价格
大多数会员在健身房做什么？
Attendance graph 参与表
S
PT
GX
ห้องสมุดไป่ตู้
G
Unassisted
T
Why is it important? 参与为什么重要
More attendance = more likely to get results = more likely to be satisfied = more likely to stay = more likely to refer friends
健身成为了全世界参与 最多的运动
27% of all adults attend
a gym, health club or
fitness centre*
百分之二十七的成年人去 健身房或相关的健身会所
The Modern Fitness Landscape
现代健身的蓝图
What do they all want? 他们想要什么？
How do they like to be spoken to? 如何接触他们
PT’s and the gym floor 私人教练和巡场
PT’s are fitness professionals 私人教练是健身专业人士 They should not expect to be paid for every piece of advice they
An individual or group of people who have been technically and service trained and tested to deliver exercise advice to assist members with their exercise goals.
更多的参与=更好的健身效果=更多满足感=更倾向于留在健 身房=更有可能推荐给朋友
Attendance is king 参与是王道
Integrating PT in your gym 整合你的私人教练
Who is your target market? 谁是你的目标人群 How do you find them? 如何找到他们
Assisted Exercise Vs. Unassisted Exercise
辅助训练 vs 无辅助训练
Assisted exercise 辅助训练
Exercise undertaken under the direct guidance of an exercise professional
Personal Training
私人教练课程
忘记你的竞争对手 专注于你的客户 - 马云
Section One 第一板块
The Role of Personal Training in your gym
私人教练课程在你的健身房扮演什么角色
Going to the gym has become the biggest participation sport in the world.
Personal Training 私人教练课程 Group Exercise 团操课程
Small Group Training 小群体训练 Self Training (Unassisted) 自行训练
Swimming 游泳 Tennis 网球 Squash 壁球
What do most members do in your club?