商务谈判策划书英文

商务谈判策划书英文

篇一：英文版商务谈判计划书

商

务

谈

判

计

划

书

专业班级： 11市场营销专升本

学生姓名：拾以婷，李玉敏，叶蕾，汪平莉，张晨，朱真真

吴颖翔，章王亮，张玉铜，尹成存

Phone Agency Company Negotiation Plan

1.Backgrounds

Our company ：

Our company was established on April 20, XX, mainly engaged in mobile voice, data,

IP telephony and multimedia services. In addition to providing basic voice services, it also offers mobile phone sales agents, IP phones and other value-added data services, with "Global", "M-Zone",

"Shen Zhou Xing" and other well-known customer brands.

Opponent company ：

Samsung Group is South Korea's largest conglomerate, has sales outlets in many countries and regions, businesses involved in electronics, finance, machinery, and many other fields, in the international market highlights prowess.

2. Theme

Cooperate with each other to obtain, at a reasonable price to buy 5000 mobile phone, customized technical guidance and after-sales service and reasonable time.

3. Team members

Leader：Gao Tiaoqin Main negotiator：Yan Bin

Assist negotiator：Huang Mengmeng Legal advisor：Jia Miao

Financial advisor：Gao Tiaoqin

Analysis of opponent negotiating team members

Guo Xvru：good reaction force（Leader, Assist negotiator） Chen Jiali：calm（Legal advisor）Zhao Yajing：strong observation ability（Financial advisor）Zhang Najuan：good at debating（Main

negotiator）

4. Negotiation situation analysis

Our advantages ：

1) Good operating performance and great development potential

2）As a buyer, we have the initiative in the choice of cooperation companies.

The opponent’s advantages：

Tough brand strength , multi-service network。

Our disadvantages：

Since the machine is customized contracts, time-consuming, it is difficult to profit in a short time.

The opponent’s advantages：

Initial negotiations with us,not familiar with the market.

5. Negotiation goals

1).The highest goal: Opponent company can allow us to take installments, with the lowest price to buy..

2).Acceptable goal：Establish long-term partnership, cooperation and win-win。 3).The lowest goal：Price cannot be higher than the market price

6.Negotiation agenda：

To reach the opponent company on June 25, for a period of two days。 The first day (visit, preliminary negotiations) 9:00-10:00 visit the Samsung mobile phone company 10:00-11:00 visit the major sales outlets 15:00-16:00 sales staff of opponent company introduce mobile phone sales, preliminary negotiations related matters The next day

9:00-10:00 subject of negotiations we proposed. 10:00-11:30 accept each other hospitality. 14:00-16:00 reach final negotiations. 21:00 left

7.Negotiation strategies

1. Start negotiating strategies

2. By using negotiation, positive language to make

a statement, make each other feel good

for one's own, so that negotiations commence negotiations in a friendly and pleasant atmosphere.

3. Interim Strategy and Analysis negotiations(1) Highlight the advantages of a buyer's market:

(2) When we make the appropriate concessions, remember to request return. .

(3) Using diversionary tactics to deal with