电子商务专业英语 译文
电子商务 中英对照E-commerce Chapter2
20世纪80年代末独立 的学术和研究网络合 并成了互联网
1979年杜克大学和 北卡罗来纳大学的 一群学生和程序员 创建了用户新闻网
20世纪90年代起 互联网成为全球 性的共享资源
1991年美国科学基金 会进一步放宽对互联 网商业活动的限制, 并对互联网实施私有 化
1996年发展到 30多万台计算 机
20世纪60年代初,美 国防部担心核武器攻 击计算机设施,意欲 创建全球性网络
1969年美国防部将加州 大学洛杉矶分校与圣巴 巴拉分校、斯坦福大学 国际研究所、犹他大学 的四台计算机连接起来
1972年 电子邮件诞 生
互 联 网 的 起 源 与 发 展
1989年美科学基金会 允许两家商业性的电 子邮件服务商与互联 网建立有限的连接
world wide web
Computer network 计算机网络 Technology allowing people to connect computers to each other Internet 因特网 A large system of interconnected computer (internet) spanning the globe(地球) World Wide Web 万维网
p58
2. Packet-switched networks
- Works well for(适用于) telephone calls
Circuit switching 线路交换
- Does not work as well for:
Sending data across large WAN, interconnected network Circuit-switched network problem 线路交换网络的问题 • Connected circuit failure - Causes interrupted connection, data loss 中断连接,数据丢失
电子商务专业英语作业翻译
E-commerce (electronic commerce or EC) is the buying and selling of goods and services on the Internet, especially the World Wide Web. In practice, this term and a newer term, e-business, are often used interchangably. For online retail selling, the term e-tailing is sometimes used.电子商务(电子商务或电子商务)是购买和出售的商品和服务在互联网,特别是万维网上的。
在实践中,这项和一个新的术语,电子商务,往往交替使用。
网上零售,电子零售的术语有时用。
E-tailing or The Virtual Storefront and the Virtual Mall网上或虚拟商店和虚拟商店As a place for direct retail shopping, with its 24-hour availability, a global reach, the ability to interact and provide custom information and ordering, and multimedia prospects, the Web is rapidly becoming a multibillion dollar source of revenue for the world's businesses. A number of businesses already report considerable success. As early as the middle of 1997, Dell Computers reported orders of a million dollars a day. By early 1999, projected e-commerce revenues for business were in the billions of dollars and the stocks of companies deemed most adept at e-commerce were skyrocketing. Although many so-called dotcom retailers disappeared in the economic shakeout of 2000, Web retailing at sites such as , , and continues to grow.作为一个直接的零售购物,其24小时供应,全球性的,互动的能力,并提供自定义信息和订购,和多媒体,网络正在迅速成为一个数十亿美元的收入来源,为全球的企业。
电子商务专业英语商务英语翻译
1你能报给我这些商品的价格吗?Would you please quote me the price of these goods2 所报价格需包括到温哥华的保险和运费。
Price quoted should include insurance and freight to Vancouver3 希望您报成本加运费、保险费到温哥华的最低价格。
I’d like to you quote the lowest price of CIF to Vancouver4 请告知我们贵方能供货的价格。
Please inform us of the prices at which you can supply5 若贵方价格合理,我们可能向你们大量订货。
If your prices are reasonable, we may place a large order with you6 若我方向你们长期订货,请告知能给予多少折扣,不甚感激。
If I give you a long-term regular order, please let us know what discount you can grant,I really appreciate.7 请就下列每项货物向我方报成本加运费、保险费到西雅图的最低价格,其中包括我们百分之五的佣金。
Please quote us the lowest price of CIF to Seattle, for each of the following goods ,including our five percent commission.1.我们的包装完全适合于海运。
Our packing is completely suitable for transport by sea2.我们将完全按照你的指示包装货物。
We will packing the goods completely according to your instructions3.为了避免损坏,货物将采用木箱包装,但是这种包装的费用比较高。
电子商务的英语怎么说
电子商务的英语怎么说电子商务是以信息网络技术为手段,以商品交换为中心的商务活动。
那么,你知道电子商务的英文怎么写吗?下面就让店铺来告诉你电子商务的英语的说法。
电子商务的英文释义the e-businessElectronic CommerceElectronic Commercial Affairs电子商务的英文例句从B2C电子商务发展策略角度可将其分为典型B2C电子商务、平台服务型电子商务和整合型B2C电子商务。
The development strategy of B2C e-commerce can be classified into the typical B2C e-commerce, platform service e-commerce and integrated B2C e-commerce.从电子商务的企业应用研究来看,介绍性内容多,电子商务局部应用研究多,如电子商务在采购过程中的应用、电子商务在客户关系管理中的应用等。
From the aspects of EC application introductory contents and partial applications researches like EC applications in terms of procurement and CRM are the majority.电子支付技术是电子商务中的核心技术,也是目前制约电子商务发展的一个根本性问题,移动电子商务也不例外。
Electronic Payment Technology is very important in electronic commerce aside m-commerce, which is a base problem that restricts the development ofm-commerce.信任缺乏已成为我国电子商务发展最大的障碍之一,如何建立和提高电子商务信任成为促进电子商务发展的关键。
电子商务英语专业名词
一、专业名词1,电子商务electronic commerce视频会议video conference不断增长ever –increasing供应商supplier内部运营internal operation组织organization交易transaction消费者consumer有效率的efficient有弹性的flexible2,电子邮件营销email marketing市场调研market research提高整体营销信息enhance overall marketing message 拓展网络exploit the web网络能力capabilities of the web离线营销活动offline marketing activities传统营销traditional marketing品牌的忠诚度brand loyalty传统促销方法traditional promotional methods营销策略marketing strategy3,电子银行electronic bank家庭银行home bank支付账单pay bills私人网络private network金融机构financial institutions银行服务banking services在线申请apply online4,电子支付electronic payment电子支票electronic checks电子货币electronic money经常账户checking accounts数据加密data encryption客户认证client authentication智能卡smart cards计算机硬盘computer hard disks银行部门banking sector小额支付small value payment5.网上购物流程the flow of shopping/purchasing online 迅速发展rapid growth/development虚拟商店virtual stores/shops产品规格specification电子银行cyber bank购物中心shopping center在线付款payment online确认订单confirmation of the order总金额total amount批号date code6,最终产品finished goods相关信息related information产地the point of origin运输与配送transport &services国际供应链管理international supply chain management预售服务pre-retailing services军事策略military strategy战时物资生产wartime material production集中于centering on战略物资补给strategic commodities supply 7,file transfer 文件传输digital cash 电子现金geographical location 地理位置on a global scale 在全球范围EDI 电子数据交换competition 竞争definition 定义manufacturer 生产商advertising 广告interaction 互动8 ,internet marketing 网络营销electronic mediu电子媒介affiliate marketing 会员营销merge…with…与…融为一体distribute products 配送产品community activities 社区活动marketing objectives 营销目的loyalty program 贵宾会员计划provide comprehensive information 提供综合信息commercialization 商业化9, virtual bank 虚拟银行online bank 在线银行physical bank 有形银行banking activities 银行业务credit unions 信用合作社credit card products 信用卡产品open a checking or savings account 开立支票或储蓄账户10, paper checks 纸质支票banking settlement system 银行结算系统payment data 支付数据secure communication protocols 安全通信协议secure payment protocols 安全支付协议server authentication 服务器认证prepaid cards 预付费卡electronic purses 电子钱包digital cash 数字现金access product 可存取的产品11, shopping online 在线购物business directories 企业名单purchasing process 采购流程authentication centre 认证中心surfing the internet 网上冲浪names of commodities 商品名称lead time 交货日期terms of payment 付款方式payment authentication 付款认证release the goods 发货12, the efficient and cost-efficient flow 有效而合算流动raw materials 原材料in-process inventory 半成品For the purpose of conforming to in motion and rest 为满足消费者需要the management of inventory in motion and rest 动态与静态的库存管理IT solutions 信息技术解决方案added-value 增值in military science 在军事科学方面the most crucial element 最关键的要素a network of transportation 运输网络二、句子翻译(1,2,14,17,18)(英→汉)1.1)in another word ,electronic commerce is the buying ,selling and trading of goods and services through private and public networks .换句话来说,电子商务是指通过私人或公众网络来买卖或交换货物和服务2)first stage of EC expansion is that with in the “connected ” or “online ” computer users .EC的首个发展阶段局限于“在线”计算机用户3)the second wave will come when more people get access to computers (via lowered computer prices or cheaper device )第二个高峰将会在更多人可以通过更低廉的价格或设备访问计算机的时候来临4)the third expansion is predicted to be from those with non-computer access to the global network :through broadcast TVs ,cable TVs ,telephone networks and new appliances .据预测,电子商务发展的第三次浪潮将会出现在不用电脑就能上网的技术发展方面,例如通过无线电视,有线电视,电话网络及新型的设备上网5)a widespread use of these cheaper access media represents the phase of “bringing workplace computers in to living room ”低价的接入设备的广泛使用代表着进入了“家庭办公”的新时代2,1)the conveniences afforded by electronic commerce is limitless .电子商务提供的便利是无止境的2)more than 100 countries are linked into exchanges of data ,news and opinions .超过100个国家已经接入互联网,交换资料、新闻和言论。
电子商务英语词汇大全掌握电子商务领域的重要英语词汇把握商机
电子商务英语词汇大全掌握电子商务领域的重要英语词汇把握商机电子商务英语词汇大全:掌握电子商务领域的重要英语词汇,把握商机在如今数字化和全球化的时代,电子商务已经成为商业运营中不可忽视的一部分。
无论是为了拓展市场,还是为了与国际客户交流,掌握电子商务领域的英语词汇变得至关重要。
本文将为您提供一份电子商务英语词汇大全,助您更好地理解和应用电子商务。
1. E-commerce - 电子商务- Definition: The buying and selling of goods and services conducted over electronic systems such as the internet.- Sentence: With the rise of e-commerce, many traditional retailers have started to develop their online presence.2. Online marketplace - 网上市场- Definition: A website or platform where buyers and sellers engage in transactions.- Sentence: Amazon and Alibaba are two famous online marketplaces that provide a wide range of products.3. Digital marketing - 数字营销- Definition: Promoting products or services through digital channels, such as social media, search engines, and email marketing.- Sentence: Digital marketing has become an essential strategy for businesses to reach their target audience.4. B2B (Business-to-Business) - 企业对企业- Definition: The exchange of goods or services between businesses.- Sentence: Many manufacturers rely on B2B platforms to connect with suppliers and distributors.5. B2C (Business-to-Consumer) - 企业对消费者- Definition: The exchange of goods or services from businesses to consumers.- Sentence: Online retailers are focused on enhancing the B2C shopping experience to attract more customers.6. Dropshipping - 代发货- Definition: A retail fulfillment method where the seller does not keep products in stock, but instead transfers customer orders and shipment details to a manufacturer or supplier who directly ships the products to the customer.- Sentence: Dropshipping has gained popularity among entrepreneurs due to its low startup costs and ease of operation.7. Payment gateway - 支付网关- Definition: A platform that authorizes payments for e-commerce transactions.- Sentence: Integrating a secure payment gateway is crucial for online businesses to facilitate smooth and secure transactions.8. CRM (Customer Relationship Management) - 客户关系管理- Definition: A system or strategy for managing and analyzing customer interactions and data to improve business relationships.- Sentence: Many companies use CRM software to keep track of customer preferences and provide personalized services.9. SEO (Search Engine Optimization) - 搜索引擎优化- Definition: The practice of optimizing websites to rank higher in search engine results pages.- Sentence: By implementing effective SEO strategies, businesses can increase their visibility online and attract organic traffic.10. Data analytics - 数据分析- Definition: The process of collecting, analyzing, and interpreting data to gain insights and make informed business decisions.- Sentence: Data analytics helps businesses identify market trends and customer behavior to develop effective marketing strategies.11. Mobile commerce - 移动商务- Definition: Conducting commercial transactions through mobile devices, such as smartphones and tablets.- Sentence: The rise of mobile commerce has transformed the way consumers shop and interact with businesses.12. Cross-border e-commerce - 跨境电子商务- Definition: The online sale of goods or services between businesses and consumers in different countries.- Sentence: Cross-border e-commerce has opened up new opportunities for businesses to access global markets.在电子商务领域成功运营,不仅需要了解上述关键英语词汇,还需要不断学习和掌握行业的最新趋势和技术。
电子商务专业英语(第二版)_翻译
第1章电子商务概述1.1 引言美国很少有人能够真正地享受到买车过程中的快乐。
虽然一些汽车经销商已经通过引入固定价格和不砍价策略来改善客户的购车经历,但仍有许多的经销商继续采用卖气旺盛的销售办法,使顾客感到筋疲力尽、困惑,甚至担心自己可能在交易中受骗。
1995年,Autobytel公司(Autobytel公司的网址是)开始提供在线购车服务,承诺为购买者提供一个不砍价的购车经历,并为汽车经销商提供一种能够增加新车销售量、降低销售成本的销售渠道。
顾客在购车前会通过互联网或走访当地的经销商来了解汽车的配件和特性,目前大概有超过95%的购车者是通过互联网来了解汽车信息的。
顾客若要享受Autobytel公司的购车服务,需要在该公司的网站上进行注册,并指定自己心仪的汽车的性能指标。
Autobytel提供给购车者他所选择的汽车的约定价格,并把购车者的联系信息转给当地的加盟经销商。
经销商付费给Autobytel以便获得Autobytel只把自己推荐给特定区域顾客的权利。
经销商随后会与顾客进行联系并完成交易。
顾客从快速、没有争论的、直接而且价格明确的购车过程中受益,而经销商则可以从提高销量和不支付佣金给销售员中获利。
Autobytel接收经销商每月缴纳的加盟费,并将网站上的广告位卖给保险公司和金融机构。
Autobytel目前已经与20000家汽车经销商签约。
汽车经销商每年支付给Autobytel 的费用已经超过7千万美元(而且通过卖网站上的广告位和向汽车销售商提供服务,Autobytel每年又可赚取2千万美元)。
在2007年,Autobytel公司和类似于Autobytel的公司在网上的汽车销量已占全美新车销量的30%。
从1995年到2002年,Autobytel经历了快速成长,然后就是销售增长趋缓。
像在电子商务最初的泡沫期成立的其他公司一样,Autobytel不得不转变它的经营重点。
Autobytel从不惜代价追求收入的增长,开始转向仔细的控制成本。
最新版电子商务英语课程翻译unit1
最新版电子商务英语课程翻译unit1Unit1 getting to know e-business Text BClassification of e-business电子商务的分类A common classification of e-business is by the nature of the transactions or the1relationship among participants . The following types of e-business are commonly distinguished .电子商务常见的分类是根据交易的性质或参与者之间的关系。
以下类型的电子商务通常是有区别的。
Business -to-business (b2b) . All of the participants in b2b are eitherbusinesses or other organizations . For example, several of Dell’s and Marks Spencer’s applications involve b2b with their suppliers . Today, over 85 percent of EC volume is b2b .企业对企业的电子商务。
所有的参与者在b2b企业或其他组织。
例如,戴尔和玛莎百货的一些应用包括b2b和他们的供应商。
今天,超过85%的电子商务交易量是b2b。
Business-to-Consumer(B2C). Business-to-consumer(B2C)includes retail transactions of products or services from business to individual shoppers. The typical shopper at dell online or at is a consumer or customer. This type is also called e-tailing.企业对消费者(B2C)。
电子商务英语-汉译英
二汉语意义1.电子商务程序e-business process2.在线营销online marketing3.万维网接口World-Wide-Web interface4.财务往来financial transaction5. 商务模式business model6.客户服务customer service7.解决争端dispute resolution8.客户关系管理customer relationship management9.电子兑帐与支付系统electronic billing and payment system10.运输单shipping document11.电子数据交换EDI12.企业内部互联网intranet13.企业外部网extranet14.企业与企业之间B2B15.最终客户final customer16.清关customs clearance17.企业与消费者之间B2C18.信用卡鉴别credit card verification19.市场领域market niche20.软件模块software module21. 准时生产制Just-In-Time(JIT)22.带宽bandwidth23.统一资源定位器URL24.电子现金DigiCash25.研究与开发D&G26.损益帐profit/loss statement27.现金周转;现金流量cash-flow28.资产负债表;资金平衡表balance sheet29.有利形势tangible benefit30.无利形势intangible benefit31.业务重组business reengineering32.全球市场global marketplace33.宽带技术broadband technology34.多媒体multi-media35.目标市场target-market36.在线订购on-line online37.网站Web site38.在线支付on-line payment39.网络服务器Web server40.形式发票;估价单pro forma41.经营单位business unit(BU)42.新经济new economy43.过程创新/流程再造business process re-engineering(BPR)44.分销渠道distribution channel45.最终用户end user46.客户关系管理47.企业对企业营销模式business-to-business(B2B)48.企业对客户模式business-to-customer(B2C)49.实体企业brick-and-mortar enterprise50.买进buy-in51.每股收益earnings per share52.市场份额market share53.净亏损net loss54.战略目标strategic objective55.折扣价格discounted price56.规划周期planning horizon57.整个企业范围的enterprisewide58.投资回报率return on investment59.市场分割market segmentation60.渠道效率图channel effectiveness chart61.自动再补给automatic replenishment62.通过邮购运作生意的方法mail-order operation63.当地商店定价local store pricing64.同类比较apples-to-apples comparison65.客户服务customer service66.商务自杀;生意自杀commercial suicide67.线上和线下/网上和网下/虚拟和现实online and offline68.及时的送货timely delivery69.现实生活中的商店brick-and-mortar business70.拖欠订货;延期交货Backorder71.总裁,首席执行官CEO(Chief Executive Officer)72.最佳价格保障best-price guarantee73.联合包裹快递公司UPS: United Parcel Service74.联邦快递公司Federal Express75.利润profit margin76.全国的商品目录national catalog77.邮购定价mail-order pricing78.产品回转product return79.保护隐私的措施privacy policy80.搜索引擎search engines81.线上信息/网络信息online information82.信息网information network83.站点访问量site traffic84.增长率growth rate85.顾客群customer base86.产品描述product description87.数据库database88.退货率return rate89.售后服务电话follow-up calls90.销售金额sales figures91.电子货币公司(网络银行)CyberCash92.网络公司online venture93.销售率sales tax94.最畅销的货品top seller95.邮购商cataloger96.产品系列product line97.多个服务器multiple servers98.首席技术官chief technology office(CTO)99.信息技术information technology(IT)100.销售预测sales projections100.市场营销marketing101.电子商务客户关系管理eCRM102.互联网技术Web technology103.顾客,客户client104.按顾客要求制作的软件customized software 105.解决方案solution106.客户信息customer information107.实地技术人员filed technician108.机器自动生成的报告automated reports109.顾客的购物喜好customers’buying preference110.IP地址IP address111.工作流程workflow112.虚拟专用网VPN113.销售人员自动化软件sales-force automation software 114.用户支持customer support115.经常提到的问题frequently asked questions(FAQ)116.免费电话toll-free telephone117.解决问题do the trick118.实时交流real-time communication119.一次性启动费one-time start-up fee120.结算清单与支付statements and payments121.电子货币e-money122.电子账单付兑与支付electronic bill presentment and payment(EBPP)123.基金转移transfer funds124.客户关怀customer care125.票据中心billing department126.AT&T电子结算AT&T electronic statements127.交叉销售cross-sell128.上行销售up-sell129.内部流程in-house program130.营业费用overhead131.客户关系customer relations132.信用卡credit card133.节约成本cost saving134.个人消费习惯individual spending habits135.因特网结算与客户管理Internet billing and customer management136.账户数据account data137.直接结算direct billing138.中央系统centralized system139.数据收集data collection140.数据库管理系统database management systems141.智能搜索引擎intelligent search engines142.神经网络neural networks143.姓名地址簿directory144.信息检索information retrieval145.多语言搜索multilingual searches146.文本文件text documents147.特殊文件格式particular file format148.图像image149.数据库集成database integration150.跨语言搜索引擎cross language search engine151.检索和分类数据retrieval and classification technologies 152.原型prototype153.网页web page154.自然语言搜索Natural Language Search155.节点node156.图像搜索引Image Search Engine157.文本信息textual information158.算法algorithm159.自然语言处理器natural language processor(NLP) 160.电子采购 e procurement161.购买杠杆buying leverage162.开支分析spending analysis163.供应链supply chains164.企业资源管理软件ERP software/system165.个性化购买maverick purchasing166.购货请购周期purchase requisition cycle167.订单初始化order initialization168.有效性核查availability check169.订单跟踪purchase order tracking170.状态跟踪status tracking171.非契约购买Rogue/off-tract buying172.检查批准流程review and approval process173.流行手段trending tolls174.后台整理back-end integration175.麦特卡尔夫定律Metcalf’s Law176.企业对企业实物交易Business-to-Business barter 177.受理周期approval cycle/channel178.法律顾问legal counsel179.法律环境legal environment180.人力资源human resources181.客户忠诚customer loyalty182.域名domain name183.可执行交易enforceable transaction184.电子支付electronic payment185.电子签名electronic signature186.消费者保护法consumer protection law 187.法律争端legal issue188.责任风险liability risk189.在线卖方online seller190.管制风险regulatory risk191.数据保护法data protection laws192.合资企业;联合经营joint venture193.数据所有项data ownership194.声音摘录sound clip195.司法干预legal intervention196.信息隐私information privacy197.智力资产intellectual property198.电子商务网站e-commerce site199.结账过程checkout process200.无效错误信息ineffective error messages201.建立账户create an account202.老顾客和新顾客通道Return and New customer paths 203.网络零售商online retailer204.破产out of business205.假日收入holiday revenues206.收银机cash register207.网络交通site traffic208.潜在销售potential sales209.购买企图purchase attempts210.购物车shopping cart211.徒劳in vain212.被动注册passive registration213.信用卡号码credit card number214.更正fix the error215.交货方式shipping method216.为实现交易lost sales217.订购place an order218.移动电话技术mobile telephone 219.交互式电视interactive TV220.智能卡smart cards221.电信telecommunications222.网络经济network economy223.技术趋势technology trends224.赢家和输家winners and losers 225.消费者市场consumer market 226.电子商务商务空间e-business space 227.真实世界virtual world228.焦点key issues229.先驱者first -movers230.市场份额market share231.最大价值maximum value232.营销部门marketing department 233.广告媒介advertising medium 234.经济实用cost-effective and efficient 235.价值链value chain236.交换平台transaction platforms 237.汽车工业automotive industry。
电子商务术语翻译
电子商务术语翻译●B2C(参考答案:Business to Consumer企业与消费者之间;参见教科书1.2.2)●B2B(参考答案:Business to Business企业与企业之间;参见教科书1.2.2)●The World Business Agenda for Electronic Commerce(参考答案:世界电子商务会议;参见教科书1.2.1)●B2G(参考答案:Business to Government,企业与政府之间;参见教科书1.2.2)●EDI(参考答案:Electronic Data Interchange,电子数据交换;参见教科书1.2.2)●XML(参考答案:可扩展标识语言;参见教科书1.2.2)●CA(参考答案:认证机构;参见教科书1.4.4)●ISP(参考答案:Internet Service Provider,网络服务提供商;参见教科书1.5.5)●ICP(参考答案:Internet Content Provider,网络内容提供商;参见教科书1.5.1)●China Public Packet Switched Dada Network(参考答案:公用分组交换数据网;参见教科书2.2.2)●Paperless Trading(参考答案:无纸贸易;参见教科书2.5.2)●Electronic Data Interchange(参考答案:电子数据交换技术;参见教科书2.5.1)●Digital Subscriber Line(参考答案:数字用户线路;参见教科书3.1.4)●Integrated Service Digital Network(参考答案:综合业务数字网;参见教科书3.1.4)●Transport Control Protocol(参考答案:传输控制协议;参见教科书3.3.1)●Net Operation System(参考答案:网络操作系统;参见教科书3.1.3)●Internet Service Provider(ISP)(参考答案:因特网服务供应商;参见教科书4.2.1.1)●Application Service Provider(ASP)(参考答案:应用服务提供商;参见教科书4.2.1.1)●Internet Content Provider(ICP)(参考答案:网络内容提供商;参见教科书4.2.1.2)●Network Database(参考答案:网络数据库;参见教科书4.2.3.1)●Hyper Text Markup Language(HTTP)(参考答案:超文本标注语言;参见教科书4.3.5.1)●Extensible Markup Language(XML)(参考答案:可扩展置标语言;参见教科书4.3.5.2)●EDI(参考答案:电子数据交换;参见教科书6.3.3)●Soft goods(参考答案:软体商品;参见教科书7.2.3)●Brand Asset(参考答案:品牌资产;参见教科书7.3.1)●Continuity(参考答案:连续性;参见教科书7.5.4)●Coverage(参考答案:覆盖;参见教科书7.5.4)●Credit(参考答案:信用;参见教科书7.5.4)●Personal Data Assistants,PDAs(参考答案:个人数据助手;参见教科书7.7.1)●Page view(参考答案:网页浏览次数;参见教科书8.3.2)●Click-through Rate(参考答案:点进率;参见教科书8.3.2)●Cost Per Thousand Impressions(参考答案:千人广告成本;参见教科书8.3.2)●Cost Per Click-Through(参考答案:每点击成本;参见教科书8.3.2)●Partnership Marketing(参考答案:伙伴营销;参见教科书8.7.2)●Really Simple Syndication(参考答案:简易信息聚合;参见教科书8.7.6)●E-wallet(参考答案:电子钱包软件;参见教科书10.2.2)●E-cash(参考答案:电子现金;参见教科书10.2.2)●Electronic Purse(参考答案:电子钱包;参见教科书10.2.2)●Electronic Fund Transfer(参考答案:电子资金划拨;参见教科书10.2.2)●FSTC(Financial Services Technology Consortium)(参考答案:资金服务技术协会;参见教科书10.2.3)●SET(Secure Electronic Transaction)(参考答案:电子商务交易安全协议;参见教科书10.3.2)●Physical Distribution(参考答案:货物配送;参见教科书11.1.1)●Barcode technology参考答案:条码技术;参见教科书11.1.3)●Enterprise Resource Planning(参考答案:企业资源计划系统;参见教科书11.2.2)●Cross docking(参考答案:码头直接发运;参见教科书11.3.1)●Radio Frequency(参考答案:射频技术;参见教科书11.3.2)●Global Positioning System(参考答案:全球定位系统;参见教科书11.3.2)●Geographical Information System(参考答案:地理信息系统;参见教科书11.3.2)●Digita1TimeStampsever(参考答案:数字时间戳服务;参见教科书12.2.2)●Certificate Authority(参考答案:电子认证服务机构;参见教科书12.2.3)●functional-equivalent approach(参考答案:功能等同法;参见教科书12.5.2)●Public Key Infrastructure(参考答案:公钥基础设施;参见教科书12.2.3)。
电子商务专业外语
electronic commerce(电子商务的定义)Broadly speaking, electronic commerce is the production, advertising, sale and distribution of products via telecommunications networks. 从广义上来讲,电子商务是指通过电讯网络进行产品的生产、宣传、销售和配送的活动。
B2C Online transactions between businesses and consumers.B2B Businesses make online transactions purchases with other businessvalue chain价值链a way of organizing the activities that each strategic business unit undertakes to design, produce, promote, market, deliver, and support the products or services it sells.每个战略经营单位对其提供的产品或服务,为完成从设计、制造、改进、营销、交付直至售后等各环节而实施的各种活动的组织方式。
Packet switching(分组交换)the network operated with a technique called packet switching in which digital data was sent in small packages called packets.一种网络通信技术,将数据打包为“分组”后进行传递TCP(传输控制协议)ensured that messages were properly route from sender to receiver and that those messages arrived intact. 保证了信息能通过正确路径且原封不动地从发送方抵达接收方EDI(电子数据交换)EDI is a computer-to-computer transfer of business information between two businesses that uses a standard format of some kind Business information: transaction data, price quotes,order-status inquiries Transaction data. EDI是一种从计算机到计算机的信息传输,它采用标准格式传递商业信息:业务数据,价格行情,订单状态查询.Competitive intelligence on the Internet(网上的竞争性情报)Competitive intelligence is an integral part of strategic planning and can be conducted by conventional methods and by using the internet.(通过国际互联网获得竞争性情报是战略计划中不可缺少的环节,尽管传统方式也可以获取竞争情报)Advantages of electronic commerce(电子商务的优点)Electronic commerce can increase sales and reduce costs.( 电子商务可提升销量并降低成本)(1)For the seller:对于卖方1、Advertising done well on the web can get even a small firm’s promotional message out to potential customers in every country in the world.即便是一个小公司,良好的网络广告也能将其促销信息传递给全球的潜在客户2、Reach narrow market segments that are geographically scattered.直抵被地域分割的狭小细分市场3、Creating virtual communities 创建虚拟社区4、Reduce the costs of handling sales inquiries, providing price quotes anddetermining product availability降低处理销售咨询的成本,提供价格行情及确定供货能力(2)For the buyer:对于买方5、Provide buyers with a wider range of choice than traditional commerce.为买方提供比传统商务更为宽广的选择余地6、.Buyers can have instant access to detailed information on the web.买家可在网上实时查询详细信息7、Make products and services available in remote areas.使偏远地区也能获得产品和服务Disadvantages of electronic commerce电子商务的缺点1、Some business processes may never lend themselves to electronic commerce.某些业务流程可能不允许参与电子商务2、Many products and services require that a mass of potential buyers.许多产品和服务需要有海量的潜在客户3、It is difficult to calculate the retune-on-investment numbers in electronic commerce.电子商务中的投资与回报数额难以准确计算4、The difficult of integrating existing databases and transaction processing software designed for electronic commerce.在将现有的数据库融入专为电子商务而设计的事务处理软件时存在困难5、Cultural and legal obstacles to conduct electronic commerce security, privacy issues.处理电子商务安全及隐私问题时遇到的文化及法律障碍Threats of electronic commerce电子商务的威胁1、client computers 客户端计算机2、the messages traveling on the communication channel 通信渠道中传送的信息3、the web and commerce servers 网络及商业服务器tips for safe on-line shopping(安全购物的提示)1、know your merchant. Find the company’s physical location.了解你的生意伙伴。
电子商务英语英译汉
一1.over the last few years the Internet........... a new generation of businesses.在过去数年中,因特网眼睛从一个仅用于科研的网络发展成了一个使新一代商务模式成为可能的平台。
2.时下,通过因特网,我们可以在顷刻之间完成网上购物,预定假日旅程及文本翻译。
3.标题中的e-business 与IBM所理解的并不一样。
当你读完这本书,你会发,其内涵要丰富得多。
所以,e-business中的字母“B"并没有像IBM一样大写。
4.这样的装置有可能是带一块硅片和一个因特网借口的任何东西。
5.很可能你账单这样一个例子,一台空冰箱给杂货店发一封电子邮件,要求在早餐之前将牛奶送到家门口来。
二.1.There is so much to do,so many questions to answer,so many possibilities to explore.需要做的如此之多,要解答的问题是如此之多,要探究的可能性又是如此之多。
2.当你开始策划一个电子商务的时候。
应该记住最重要的一点是:即刻行动。
3.这样你就可以选择一个目标和界限清晰的起点,从而打好基础,其他的一切创业步骤也随之而生。
4.这一构思是瞄准那些通过英特尔公司的实地销售和客户支持已建立起某种关系的客户,从而找到通过因特网改进客户关系的途径。
5.我们往往选择一个可以展开的项目将之实施于客户,英特尔公司销售及电子贸易部董事Sandra Morris这样说到。
三1.the degree to which information flows down ........is understood and embraced.对革命观点的理解和接受的程度受信息在机构内流通的情况的影响。
2.曾经成功领导了革命的决策者们主张将亲自参加讨论和会议作为最有效的沟通方式。
3.不断的变革,电子商务战略中最关键的因素,完全取决于机构的沟通体系。
文献翻译----电子商务中英文对照
外文文献及译文文献、资料题目:Electronic Commerce外文文献:Electronic CommerceElectronic commerce, or Electronic trade, or electronic business as a newly rising mode of commerce will have far-reaching influence on social economy and play an important role in social development worldwide. It represents the trend of world trade in the 21st century and beyond.1. What is Electronic Commerce?Electronic commerce refers to commercial data exchange in digital form through electronic transmission means and commercial activities conducted on-line. Usually, electronic commerce can be divided into two levels: One is low-level electronic commerce that is, electronic commercial intelligence, electronic trade, and electronic contracts. Another is high-level electronic commerce which includes all commercial activities done via Internet, ranging from searching for clients, commercial negotia-tion, making orders, on-line payment, releasing electronic invoice, to electronic dec-laration to Customs, electronic tax-payment, all conducted on Internet.Electronic commerce means electrification of all trade transactions. It is featured by these characters: ①fairness and freedom, ②high efficiency, ③globalization, ④virtualization, ⑤interactivity, ⑥autonomy, ⑦personalized service. With electronic commerce, clients andsuppliers can closely and conveniently contact with each other on a global scale, so that clients can find satisfactory suppliers from all comers of the world to meet their demands.Electronic commerce will change the environment in which enterprises compete with each other and reduce costs which would otherwise be high in traditional market structure. Low costs in transactions, convenience in market entry and government encouragement to use Internet (exemption from tax) activate electronic commerce and boost it to develop rapidly right from its beginning. As experts predicted, by 2000, electronic commerce would reach a scale of 300billion US dollars worldwide. And it has exceeded this scale.To ensure security of electronic commerce, an electronic certification center should be established. Digital ID is used to validate identity. Digital 11 is trusted to a third party, namely, an authorized agency, to release, including identifying informa-tion of the holder (name, address, liaison way, ID card number), an encryptive key for common use by the both parties, period of validity, password and identification in-formation of the authorized agency, etc. With digital ID, both parties in transactions can be assured of identifying the other party and validate that the information sent out from the other party has not been subject to alteration.2. Influence That Electronic Commerce May HaveCompared with traditional commerce, electronic commerce has superiorities as follows *Extensive coverage. A network system combining Internet, Intranet (local area network inside enterprises) and Extranet (networks outside enterprises) enables buy-ers, sellers, manufacturers and their partners to contact with each other and conven-iently transmit commercial intelligence and documents worldwide.*Complete functions. In electronic commerce, users of different types and on dif-ferent tiers can realize different targets in trade, for example, releasing commercial intelligence,on-line negotiation, electronic payment, establishment of virtual com-mercial market place and on-line banking, etc.*Convenience and flexibility in use.. Based on Internet, electronic commerce is free from restriction by specialized protocol for data exchange. Transactions can be conducted conveniently on computer screen, by using any type of PCs, at any place around the world.*Low cost. Use of electronic commerce can cut down costs for hiring employees, maintaining warehouse and storefront, expense for international travel and postage to a great extent. The cost for using Internet is very low.Electronic commerce will have substantial influence on social economy:*Electronic commerce will change the way people used to take in commercial ac-tivities. Through networks, people can enter virtual stores and browse around, select what they are interested in, and enjoy various on-line services. On the other hand, merchants can contact with consumers through networks, decide on buying in goods (categories and quantities) and perform settlement of accounts. Government agencies can perform electronic tendering and pursue government purchase through networks.*The core of electronic commerce is people. It is a social system. On-line shop-ping changes the way of people's daily life and fully embodies autonomy of consum-ers in trade.*Electronic commerce changes the way enterprises produce their goods. Through networks, manufacturers know market demand directly and make arrangement of production, in accordance with consumers' need.*Electronic commerce dramatically raises efficiency of trade. Intermediate links can be cut down; costs for sales will be reduced to minimum. Production can be ar-ranged in "small batches plus diverse varieties", and "zero stock" will be reality.*Electronic commerce calls for reformation of banking services. New concepts like on-line bank, on-line cash card and credit card, on-line settlement of accounts, electronic invoice, electronic "cash"-consumers will no longer use the real cash when shopping-will become reality.*Electronic commerce will change government behavior. Called "on-line gov-ernment", an on-line administration plays the important role of a social channel, maintaining order and fairness and detecting and cracking down on-line fraud.3. The Present Situation of Electronic Commerce in Developed CountriesIn the mid-1990s, when Internet experienced explosive development and micro-computers entered homes in great numbers, computer networks became an indispen-sable part of people's daily life. People expect for more interests and convenience brought in by computer networks. Electronic Commerce emerged just in time. In de-veloped countries, governments timely made policies to boost electronic commerce to practical use and dominant position in a new round of worldwide competition.In 1998, Internet helped the United States to create productive out put of 507 bil-lion US dollars, national income of 301 billion US dollars, and 1. 2 million job op-portunities; of these, electronic commerce created an income of 100 billion US dollars. Internet has be-come the first big industry with yearly productive output increasing by 60%,and accounting for 6% of GDP. Service export from the United States has at-tained 160 billion US dollars each year, and it is predicted that it can compensate trade deficit in commodity trade. Internet played an important role in promoting ex-port from the United States: in 1999, books, automobiles and services were sold through electronic commerce to foreign countries, exceeding 102 billion US dollars.Advocated by the United States, 132 members of WTO decided to turn Internet into a freetrade zone within at least one-year term. Some countries and organizations scrambled to work out development framework for electronic commerce and made laws and regulations for developing electronic commerce. In 1996, the UN Confer-ence on Trade and Development passed "Model Law of Electronic Commerce". In December, 1996, the US government issued "Policy Framework for Global Electronic Commerce".In April 1997, European Union issued "Proposal for Electronic Com-merce in Europe".On July 1 1997, US President Clinton promulgated" A framework for Global Electronic Commerce" which has had great influence on global electronic commerce. In May 1998, WTO minister conference passed "A Manifesto on Global Electronic Commerce", and in September 1998, WTO general council passed "Scheme for Electronic Commerce Work".In October 1998, UN Organization of Economy and Cooperation &Development (OECD) held minister conference at Ottawa, Canada on electronic commerce, which is praised as a milestone of global electronic commerce. In September 1999, Global Business Dialog on Electronic Commerce (GBDE) was held in France and is-sued "Paris Proposal".In December 1999, the United States issued another Internet commerce standard.Electronic commerce in the United States takes the rein of the trade in the world. At present, there are 60 million subscribers of Internet in the United States. More than 98% of purchasing managers seek targets on-line. As estimated, by 2002, the value involved in transactions done through electronic commerce between US enterprises will account for 6.1% of GDP. Fortune magazine's statistics show the 500 top com-panies in the world all engaged in on-line business.25% of income to IBM (about 20 billion US dollars) is related with electronic commerce. Thanks to electronic com-merce, IBM saved its expenses of 250 million US dollars during 1999. HP Company designated its electronic Commerce solution as E-world-anelectronized world. This solution is oriented to medium-and small-size enterprises, and great investment was made to third parties-software companies to develop software suited for medium-and small-size enterprises to engage in electronic commerce. Intel places its risky invest-ment mainly on Internet and electronic commerce. In July 1998, Intel began on-line transactions Its monthly business turn electronic commerce reached one billion US dollars.As a survey made by European Information Technology Observation shows, of the surveyed 570 companies, 47% have implemented electronic commerce of some sorts, and 4/5 of them began their electronic commerce in the latest two years. Execu-tive Committee of European Union plans at least 25% of its purchase done through electronic commerce by 2001. In1998, in Australia, web sites related with electronic commerce on Internet doubled in number, and 11% of Australian enterprises have their web sites. 80% of Australian companies use Internet to transmit E-mails and conduct commercial activities. In 1998, Singapore government promulgated,for electronic commerce. Singapore is the only country in Southeast Asia that formally joined the "Rights and Obligation Electronic commerce In cooperation with US manufacturers and firms, Singapore established an electronic commerce entry in Asia, providing comprehensive Business-to-Business (B to B) service, so as to enable Asian trade companies to enter the rank of global electronic commerce.4. Development of Electronic Commerce in ChinaExploration in electronic commerce, governmental and civil began in 1993 in China. Today, electronic commerce has found its applications in foreign trade, Cus-toms, finance and commerce. Local frameworks have been established in Beijing and Shanghai for electronic commerce. Some electronic commerce web sites have been opened to on-line shopping and on-line settlement of accounts.The Ministry of Foreign Trade set up in February 1996 China Electronic Com-merce Center responsible for research, construction, and operation of international electronic commerce project in CT he Center established "China Commodity Trade Market" on Internet, to put rich resources of goods in China to world market, opening new channel for our exports. The subject "Security Proof of Electronic Commerce" as a key item in science and technology during th9th Five-year Plan period was ap-praised in early 1996 by State Department of Science and Technology and State En-cryptive Code Administration, which laid a foundation for establishing a safe and normal environment for electronic commerce in our country.In March 1999, the Ministry of Information Industry approved the electronic commercial network of pharmaceutics and health as a model project of electronic commerce for all trades. It is one of the six specialized networks in China, which pro-vide all-direction serve of market information, product transaction, warehousing and delivery, and account settlement, etc.In Shanghai, in 1999, "Shanghai Administrative Center of Electronic Commerce Security Certificate" was set up, which provide security platform for electronic com-merce and is responsible for application, appraisal, making and management of digital certificate domestic and foreign clients in Shanghai, and offers services such as certi-fication of digital identity and digital signature, electronic notarization, secure E-mail and secure encryption, etc. In January 1 the first on-line bookstore in China-Shanghai Book City On-line standard. It provides VISA cardholders and card-holders of domestic Great Wall card, Dragon card, Peony card and Pacific card with instant and authorized security service.The measure taken in Beijing to develop electronic commerce is to build a capital electronic commerce city. In November 1998, the capital electronic commerce project formally activated, and a frame-work formally showed off. The Legend Computer Company open editselectronic commerce system in June 1999, and web sites 8848, sina, 163, all activated their electronic commerce.In April 2000, sponsored by the Ministry of Information Indus-try,National Economy and Trade Commission, and China Council for Promotion of International Trade, the 4th China International Electronic Commerce Conference was held. State leaders and superintendents of various ministries and commissions joined the opening conference. Mr. Levy, secretary of Commercial Department of the US government led a delegation of famous US enterprises and media, totally more than 100 persons, to join the conference. More than 60 seminars were held during the conference, to dis-cuss extensive topics on electronic commerce.Despite all these efforts, companies engaged in electronic commerce service in China suffer losses in their B-to-C business (B refers to Business, C refers to Con-sumers). Some Chinese experts attribute this to Chinese shopping habit-Chinese con-sumers treat shopping as an interesting hobby; they enjoy the pleasure of spending their money through appreciating and comparing merchandise, and bargaining; but all these will vanish from on-line shopping. Other experts attribute this phenomenon to the ubiquitous incredulity in society-banks can-not interconnect their business be-cause they fear their customers will be captured by their rivals; cash cards cannot be popularized because banks do not trust civilians; and civilians do not like to do on-line shopping because they do not trust on-line stores,…etc. Why?That's because many things on-line and in society are false, for ex-ample, false number of subscribers, false statistics of access flux, shoddy goods, forged diploma, sham curriculum vitae, sham investment, sham listing, false revenue to listed enterprises, etc. Such an over-all environment will not change within a long period of time. In such environment, no commercial activity can be done. Many IT practitioners are disheartened with elec-tronic commerce in our country.5. Prospects of Electronic CommerceAlthough developing rapidly and seeming to have brilliant prospects, electronic commerce faces a series of real problems, for example, problems involving security, technology, expense, legal system, tax system, conception, protection of privacy, in-frastructure, etc. However, electronic commerce is the mainstream of enterprises in the new century and will develop rapidly in the coming years. Some companies pre-dict that by 2003, electronic commerce between enterprises in developed countries will account for over 9%of the total turnover(1,300 billion US dollars), and in consumer electronic commerce the turnover will attain 76. 3 billion US dollars by 2002. And as experts predicted, electronic commerce in China will catch up with de-veloped countries on the average level, in 10 years. They suggested 3 to 5 years be spent on working out plans, policies and regulations necessary for developing elec-tronic commerce, building substantial and tangible electronic commerce systems, fos-tering specialized talents, optimizing of the electronic commerce systems in some trades and areas; and then 5 to 7 years be spent on linking with international elec-tronic commerce to enable our electronic commerce system as an important compo-nent of international electronic commerce; popularizing of electronic commerce in application, raising electronic commerce in our country to a higher level in research, development and application, to the average level in developed countries.The following description tells what major I/e strategies some major manufactur-ers in the world are taking in development of electronic commerce.IBM: IBM is the pioneer that held up the banner of electronic commerce as a new application of Internet. In people's mind, IBM is now not only manufacturer of main-frames, PCs, servers, software but also the “godfather" of electronic commerce. IBM has always been dedicated to promoting secure commerce over the Internet. It sin-come from selling servers hasaccounted for 60% of its total in-come.IBM not only provides products for large-scale applications of secure, efficient, reliable electronic commerce and payment over Internet, but also for small electronic business as well.IBM Micro Payments an application enabling buyers to purchase low cost items over Internet-is another example of how IBM is expanding to new areas of commerce. By enabling billing servers, content providers and other merchants to profitably sell items for even a few cents, IBM opens up a whole new market.IBM Micro Payments allows buyers, sellers and billing systems to sell content, information, and services over Internet, for small amounts. IBM's commitment to electronic commerce and electronic business makes it a leader in the area of electronic payments. An automated compiler tool transforms existing HTML pages, creating "click and pay" links with either fixed or dynamic prices. Content and service provid-ers can take advantage of the extensive set of APIs and authoring tools to extend IBM Micro Payments available from OEMs. Billing servers can easily integrate the IBM Micro Payments application with existing billing systems and use it to attract content providers and open new sources of revenue.IBM Micro Payments provides scalability and interoperability, which allows widespread availability across Internet, including multi-currency and multilingual support, and low operational costs it easily supports transactions as low as one cent.SUN: SUN as a global leading supplier treats Internet not only a tool but also a new mode of commerce. SUN has provided very flexible solutions to commercial af-fairs for BBC, ETRADE, Federal Express, First Auction, Fruit of the Loom, Kodak, Thomas Cook, Virgin.Microsoft: Microsoft aims at helping enterprises to set up more powerful relation with their clients and partners by three means: (I)Windows 2000, BackOffice, Site Server, Biztalk,etc; (2) MSN (in the United States, more than 40% web users access MSN, and consumers can conduct comparative study when buying articles and ser-vices); (3) Partners provide customers with various products and services on Mi-crosoft MSN platform, realizing electronic commerce solutions, including settling account, paying tax, shopping, logistics, purchasing, accounting, ERP (Electronic Remote Processing) and EDI (Electronic Data Interchange), etc.Site Server and Biz talk are the two major products of Microsoft adopted in exist-ing system for enterprises to develop electronic commerce. Site Server is used for constructing web stores, based on data-it enables the client to easily realize on-line catalog, buying/selling order, exchange of documents for promoting sale, etc. Disre-garding what platform, operating system or technology used in low layer.Novell: Novell defines itself as "NET Service Supplier" after2000. The word NET includes intranet, extranet, Internet, company net, public net, cable net, wireless net. Its aim is to breakout the existing service domain in which most software products can provide services only in a specific environment or for a specific procedure or server (rather than the whole network).Novell's network service software NDS eDirectory as a nucleus helps clients to reduce complexity of business on network, and improve security, so that it enables network, applications and business processing to adapt to electronic commerce, and thus speed up their transfer to electronic commerce.SCO: SCO’s Tarantella is the best solution for existing users to conduct elect ronic commerce. Users can use only a browser to access any applications of platforms in back counter, without the need of re-writing existing applications, in their effort to transfer their business to electronic commercial mode. To ensure electronic commerce to continually operate, SCO provides an incessant cluster solution based on UNIXWARE 7. This product is easy to use,easy to manage and its cost is one-tenth of large-scale product of the same sort for mainframes while its performance doubles. It is a security solution with higher performance/ cost ratio among the same sort for electronic commerce.Tivoli Systems Inc. today announced Tivoli Business Systems Manager, a new, fully integrated solution that allows businesses to manage their IT environments from the top down, creating a powerful view of business systems management.The Tivoli Business Systems Manager solution provides us with business views and control mechanisms to manage all of our distributed IT resources in the retail, banking and electronic commerce environments-including system resources, data-bases, application servers, web servers and electronic commerce applications-from one central location. The Graphical User Interface allows us to monitor all of our re-sources on a single screen, regardless of geographical location.Combining the features of Tivoli Global Enterprise and Tivoli Manager for OS/390, Tivoli Business Systems Manager provides true end-to-end enterprise management from one console, simplifying the administration of heterogeneous environments. Tivoli Business Systems Manager enables customers to manage and control multiple applications that are required for different business functions.中文译文:电子商务电子商务或电子贸易,电子商业,或作为一个新兴的商业模式将产生深远的影响,经济和社会中发挥重要作用的社会发展世界各地。
自考-电子商务英语-语句翻译大全
自考-电子商务英语-语句翻译大全1.他已成为各种贸易和商务的强有力的手段It hasbecome a powerful medium and businesstransactions of all kinds2.电子贸易指网上财务往来电子商务则指有形式的网上交易E-commerce refers to financial transactionsover the Web and e-business refers to all formsof transactions over the Wed3.客户服务已经是并将继续是一个主要的竞争因素Customer service has been and continues to be amajor competitive factor4.电子商务的交易通常涉及几个互动的步骤E-businesstransactions often involve several interactivesteps5.那将给你以极大的竞争优势That will give you aserious advantage over your competition6.当你的公司电子商务化后,你与客户之间的关系就改变了When you become an e-business you transformyour relationship with your customers7.客户关系管理在你的商务程序中起决定作用Your mostcritical business process is customerrelationship management8.我们必须尽最大可能的利用我们已有的资源We mustmake the best possible use of the resources we have 9.男孩子们依次被召入会见考官The boys were summonedin turn to see the examiner10.他做一切事情都不考虑后果He does everythingregardless of the consequences11.这部分我们讨论企业的产品和服务以及行业和因特网的信息In this section we discuss the firm’sproduct or service along with information aboutthe industry and internet12.客户将能够舒舒服服的在家里享用信息,产品和服务Customers will be able to consume informationproduct and service from the comfort of the homes 13.在因特网上可以直接得到信息产品和服务,这就省掉了中间商,还会引起经济萎缩The internet allowsdirect access to information product and servicewhich cuts out middlemen and causes economicdeflation14.投资于该计划的机构在审核该商务计划时会有兴趣了解公司任何在竞争中取胜Institutions financingthe project which going through the business planwill be very interested in knowing how the companyis going to beat the competition15.该计划应对如何达到目标市场做出描述The planshould describe how the target markets are to bereached16.如果产品是在因特网上提供的无形信息就应该创造某种定价模式来调节价格If the product is intangibleinformation delivered over the internet oneshould try to create some sort of pricing modelto justify its prices17.网站最初将包含哪些特点及未来的扩展计划是怎样的What features will be incorporated in the siteinitially and what are the plans for futureenhancement or expansion18.你必须有计划的安排这些步骤以便将你的提议变成现实You must lay out the steps to make your proposala reality19.务必打个电话让我们知道你已安全的回家Be sure toring and let us know you’ve got back safely 20.这家旅馆可以为80位客人提供住宿,此外还有几个可供客人自己开火的套间The hotel itself canaccommodate 80 guests and in addition there areseveral self-catering apartments21.需要12个月来实施的战略也不可能成功 A strategythat requires more than 12 months to execute isalso unlikely to succeed22.当一个企业准备建立电子商务时他应该考虑清楚实现其战略目标的其他可选择的途径When preparing toestablish an e-business presence enterprisesshould explicitly consider alternative ways toattain the strategic objectives23.我们要在出发前把一切规划好We should geteverything planned out before our departure 24.正如把电子商务战略融入整体电子商务战略中是重要的一样,把商务评价系统融入进来也同样重要Just asit is important to integrate the e-businessstrategy into the overall business strategy it isequally important to integrate business model25.那样,最好的途径可能是开发新的潜能,改善现存的商业过程去实施新的商业模式In such instances thebest approach may be to build new capabilities andtransform existing business processes toimplement a new business model 26.评价一个人要充分考虑他的成绩We should take fullaccount of his achievements while evaluatingsomeone27.有时可以创立一个内在电子商务单位,然后把这单位分割出去成为独立的法人In some cases it may bedesirable to create an internal e-business unitand then spin off the unit as a separate legalentity28.这一前景理论上可行但实际上吹嘘过度Whilepossible in theory the promise was clearlyoversold29.这当然是重要的,但是董事会层面却远远不能理解While that is certainly important theunderstanding needed at the board level goes wellbeyond that30.为了获得市场份额,他们必须竭尽全力To gain marketshare they will go to great lengths31.然而,他解释说,设立两种对立的定价系统在某些时候可能导致不良企图的滋生However he explains thatsetting up two separate pricing systems is likelyto generate ill will at some point32.守住承诺适用于客服务过程的每一步Followingthrough on your promises applies to every step ofthe customer-service process33.这就解释了顾客通过同类比较发现的任何差别Thiswill account for any differential a customeruncovers using an apples-to-apples comparison 34.我们要事先准备所有申请材料We must have all theapplication materials prepared in advance35.你需要确定顾客需要你的某种产品的原因和你的电脑怎样才能满足那种需求You need to identify why yourcustomer needs your specific computer and how yourcomputer meets that need36.在商业中,客户服务对于其成长和繁荣至关重要In any business customer service is vital to growth and prosperity37.网络让你们建立起确实的一对一的动态关系The internet permits you to build a dynamicrelationships that are really one on one38.它确实需要你重新思考你的整个经营方式和管理企业的策略It really involves rethinking the entireway you do business and how you run your organization39.钱本身并不重要,重要的是钱的用途Money is not the end in itself but the application of it is mostimportant40.一旦有人跟你联系就要回应Once you’re contactedbe responsive41.一开始,这个公司没有管理和业务计划,到现在为止一切进展顺利At the outset the company had no management and operations plan in place and things have worked out just fine so far42.我们在销售厂家的婴儿产品的同时也提供生活方式和健康方面的信息We provide lifestyle andhealthcare information along with baby productsthat we sell for manufacturers43.这家公司预期1999年实现每月50%的增长The company expected a mouth-to-month growth rate of 50 percent 199944.预测存货需求最初对这个公司来说是件棘手的事情,但公司仅仅用了几个月时间就在网上找到了销售和存货的感觉Predicting inventory needs was tricky forthe company at first though it only took it a fewmonths online to develop a sense of sales and inventory45.现在,这家公司在刚刚建立自己的网站之后,正在寻求在其他玩具制造商曾经失败过的网上玩具商务中取得成功Now with its newly launched Wed site the company ia looking to succeed in the online toy business where others have failed46.网络圣杯是导致实际良好利润的专利内容The Holy Grail on the internet is proprietary content that leads to really good margins47.在求学的道路上,我们准备克服很多的困难On the way of study we must be ready to grapple with many difficulties48.至于在竞争中保持领先地位的问题,我们公司以产品挑选余地大和有两的服务和信息而引人注意When it comes to staying ahead of the competition our company distinguishes itself through a broad product selection and excellent service and information49.网络是一个及时的媒体,它让人为之兴奋,因为他迫使我们保证尽快送货The internet is a very timely medium which is exciting because it puts pressureon us to make sure we’re delivering as quicklyas possible50.我们必须想办法进入敌人的电脑获得情报We have to manage to get access to engmy’s computer and then get the intelligence51.CRM的目标是在企业的销售市场和顾客服务等活动之间建立一种协作,已获得和保持客户群CRM’s goal isto create a synergy among sales marketing andcustomer-service activities within anorganization in order to obtain and retaincustomers52.在许多公司里,部门之间的业务是不同的,所以你需要与你的业务相匹配的软件The lines betweendepartments are different in many companies andyou want the software to match your business 53.90年代早期这些公司摒弃了办公室哦写形式而进入了电子邮件和自动报表时代They abandonedcarbon-paper forms and dove into e-mail andautomated reports in the early 1990’s54.因为你无需定制软件包,所以你的公司只需几个礼拜而不是几个月的时间就可以实现电子化Because youdon’t need to customize these packages they canget you online within weeks instead of months55.严寒使水结冰Frost turns water into ice56.这常常需要定制软件It often calls for customizedsoftware57.选择一个CRM解决方案也是一次检验你业务的机会Choosing a CRM solution is also an opportunityexamine your business practices58.许多公司把eCRM看做是他们呼叫中心的自然扩充Manycompanies see eCRM as a natural extension of theircall centers59.每一个销售商都拥有庞大而稳固的技术支持力量和能帮助安装设备的合作伙伴Each of the vendors has alarge established base of supporting and partnersthat can assist with installations60.小企业也可以利用那些致力于销售自动化的网络公司的服Smaller organizations can also take advantageof the services of dot-com companies which focuson sales-force automation1 不论你业务的规模大小,全新的电子化结算与支付方式将使你无须再打印结算清单和支付邮资,也无须再投入大量的人力处理支付过程 No matter what size your business is, emerging alternatives will save you from having to point statements, pay for postage, and dedicate large numbers of people to processing payments.2客户可以在线审核结算清单、即刻完成转账Customers can review statements online and transfer funds instantly.3 该报告声称价值源于业务的改进而非成本的节约The report states that the value comes from business improvement rather than cost savings.4 edocs意识到此类技术具有更大的使用范围,因而避免使用EBPP这一术语而倾向于称其为因特网结算与客户管理Recognizing the large scope of these technologies , edocs eschews the term EBPP in favor of Internet billing and customer management.5 她说出了种种理由,但没有一条令人信服She presented a variety of reasons ,but none was convincing6 电子化结算能简化你绝大部分支付程序You’ll be able to streamline most of the process by billing your customer electronically.7 EBPP能降低你公司用于客户支持的费用EBPP can cut down the cost of your company’s customer support.8 传统的兑换方式惟有通过在结算单上填塞广告而获利Traditional billing methods present lucrative opportunities to stuff statements with ads.9 对客户而言,EBPP意味着随时随地可以了解账户数据T o the customer, EBPP means access to account data at any time , from anywhere.10 最妙的是,消费者无需再料理一大堆乱糟糟的账单 Best of all ,customer don’t have to deal with the clutter of bills.11 需要新的搜索方法以及能够将Web站点自动分类的软件New paradigms of searching are needed as well as new software that is able to categorize web sites automatically.12 信息和数据检索技术研发的目的在于提高检索的功用和效率The research and development in information and date retrieval is aimed at improving the effectiveness and efficiency of retrieval13 为了得到更好的检索结果,不仅需要提高检索引擎的技术,而且需要改进用户界面 In order to review better search results, it is not only necessary to improve the search engine technology , but also the user interface.14 文本信息嵌入到了特殊文件格式的二进制结构中 Thetextual information is embedded into the binary structure of the particular file format.15你这些乱糟糟的东西占用了太多的空间 Your cluttertakes up far too much space.16 它是便宜的,但在另一方面,质量很差It’s cheap , buton the other hand , the quality is poor.17 在网上手动分类导致极少的搜索结果Manual process of classifying on the web result in very few search results.18 那些不说英语或不以英语为本族语的人在互联网上受到很大的限制 People who do not speak English or who are non-native English speakers have many disadvantages on the web .19 按照信息的重要性进行分类也非常有必要It is necessary to rank information by importance.20 那机会太好了,不能错过That’s too good anopportunity to miss.21要在电子商务新时代获得成功,企业必须最大限度地扩大雇员在电子商务活动中的参与程度 To be successful in thenew age of electronic commerce, commerce , enterprisesmust be able to maximize the participation of their employees in e-commerce initiatives.22愿意买该产品或服务的人越多,价格就降的越多The more people willing to buy the product or service , the further the price drops.23 与过去两年相比,我们几年的销售额增加了一倍Compared with last two years , we have doubled the sales figure this year.24 各种各样规模的企业正加入到互联网经济中来,因此电子商务正迅速地改变着商业 Enterprises of all size arejoining the Internet economy and thus electronic commerce is rapidly transforming business.25 现在出现的一个焦点领域是间接采购,它是一项与用于企业经营的货物和服务的购买关联的开支Presently an emerging area of focus is indirect procurement , which is the spending associated with acquiring the goods and services required to run the enterprise.26 互联网采购自动化能够减少每一订单70%的申请费用Internet procurement automation has the potential toreduce requisition processing costs by 70% per order.27 规模经济得到乐实现,从而降低乐产品的成本,增加了购买组织投资的整体回报率 Economies of scale are realized ,enabling lower cost of goods and increasing the buying orga nization’s overall return on investment .28 个人并不是利用实物交易的惟一实体Individualsaren’t the only ones taking advantage of swapping. 29 我怎么也意想不到那个时候他会突然出现 I never thought that he would pop up then.30 这不仅可以给你带来一些本不可能的新买卖,而且还有助于你生意的发展Not only can it 31 bring new sales that you neverwould have had , but it helps promote your business 32所有这些趋势都毫无疑问地对电子商务市场产生着深远的影响。
电子商务专业英语
UNIT 1英—中This Info-Guide is designed for beginners. It will help you understand the concept of 本信息指南为初学者设计。
e-Business and how e-Business can improve your own business processes. You will be able to test 它将有助于你理解电子商务的概念跟电子商务是如何改进公司业务流程的。
your own e-Business readiness and learn where to go for more information on getting started with 据此你可以检验自己是否为开展电子商务准备就绪,以及从何处获取更多相关信息。
e-Business.As we know that electronic commerce, B2C, or e-Commerce refers to online sales.正如我们所知道的那样,电子商贸,又称B2C或e-commerce,指的是在线销售。
Electronic business or e-Business, on the other hand, refers to more than just selling online.另外,不仅仅指的是在线销售。
E-Business is about utilizing Internet technologies – such as simple e-mail, online banking 电子商务是利用互联网技术——如简单的电子邮件、在线银行解决方案、solutions, websites, and more sophisticated applications such as web-based customer relationship 网站,以及更为复杂的解决基于网络的客户关系管理等问题的应用软件management solutions –to provide superior customer service, streamline business processes,来提供优良的客户服务,流线型业务流程increase sales and reduce costs.以及降低成本、增加销售。
电子商务专业英语 第四章 ~第七章 参考译文
第4章企业间电子商务4.1 介绍企业间商务包含广泛的公司间交易,包括批发贸易以及公司购买服务、资源、技术、自制部件与零件和资本设备。
它也包括公司之间一些金融交易类型, 例如保险、商业信贷、债券、证券和其他财务资产。
B2B(企业间)电子商务这个流行短语指在经济交易生产中用计算机数据处理和因特网通信代替人工服务。
许多从事B2B电子商务的公司是其他买卖货物与服务的公司之间的中介。
B2B电子商务在经济中的潜在规模是巨大,尽管有些难以准确说明。
木星通信公司(2000)估计:2000年在美国企业间全部货物交易(不包括服务)应该共计11.5万亿美元,其中3360亿美元是电子化地进行的。
他们预期到2005年在线成分在总数15.1万亿美元中占6.3万亿美元。
稍微保守一些,高曼萨克斯(2000)计划到2005年全世界B2B电子商务交易达到4.5万亿。
Gartner集团估计:在1999年,因特网B2B交易有900亿美元,而与之形成鲜明对比的是因特网企业对消费者交易只有167亿美元,包括在线财政交易的经纪费用以及货物零售销售额。
对来自B2B电子商务的生产力增益的预期可有效地分为四个领域:来自交易自动化的引起的可能效率、新市场中介的潜在经济优势、经过有组织的交换引起的供与求的合并和公司间纵向整合程度的变化。
4.2 来自交易自动化的成本效率传统上,企业间交易开始于买方寻找输入或供应商为它的货物及服务寻找买主。
买方和供应商通过广告、交易展览、经纪人和交易商彼此寻找。
供应商派出销售代理。
然后买方与可能的卖方议定关于产品规格与价格,而且也许达成一个现货交易或形成一个长期合同。
在达成协议之后,交易仍然包括定单、付账、安排运输、支付查证和收货检验。
电子商务技术革新旨在减少交易前、交易中和交易后的采购成本。
在每个阶段,电子商务避免了将计算机文件转换为纸质文档的需要,而这个过程通常包括错误、延迟和昂贵的办事人员。
电子商务通过网站和电子数据交换(EDI)促成交易使这个过程自动化。
【商务英语】电子商务(中英)
【商务英语】电子商务(中英)1.Electronic Commerce电子商务:利用计算机技术、网络技术和远程通信技术,实现整个商务买卖过程中的电子化、数字化和网络化。
E-Commerce is doing business through electronic media or the practice of buying and selling products and services over the Internet, utilizing technologies such as the Web, Electronic Data Interchange(EDI), Email, electronic fund transfers and smart cards, without face-to-face meeting between two parties of the transactions.In brief, E-Commerce is the online exchange or sale and purchase of goods and services.2.Benefits of E-commerce 电子商务的好处:为企业带来方便的管理,提高企业及产品的知名度,挖掘更多潜在客户,扩大销售,掌握更多商务信息,赚取更多利润。
High-speed network makes geographical distance insignificant. 消除远距离带来的不便Business can gather information on products, buyers andcompetitors through the Internet so as to increase their own competitiveness. 通过网络了解产品信息从而提高其竞争力Business can maintain their competitive advantage by establishingclose contact with their customers.从与他们消费者密切建立联系儿维持他们的竞争优势The Internet provides companies with numerous chances for product promotion.产品更新换代Corporate image (企业形象) , product and service brand namescan be established effectively through the Internet.在网上树立产品服务标志。
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第1章电子商务概述1.1 引言美国很少有人能够真正地享受到买车过程中的快乐。
虽然一些汽车经销商已经通过引入固定价格和不砍价策略来改善客户的购车经历,但仍有许多的经销商继续采用卖气旺盛的销售办法,使顾客感到筋疲力尽、困惑,甚至担心自己可能在交易中受骗。
1995年,Autobytel公司(Autobytel公司的网址是)开始提供在线购车服务,承诺为购买者提供一个不砍价的购车经历,并为汽车经销商提供一种能够增加新车销售量、降低销售成本的销售渠道。
顾客在购车前会通过互联网或走访当地的经销商来了解汽车的配件和特性,目前大概有超过95%的购车者是通过互联网来了解汽车信息的。
顾客若要享受Autobytel公司的购车服务,需要在该公司的网站上进行注册,并指定自己心仪的汽车的性能指标。
Autobytel提供给购车者他所选择的汽车的约定价格,并把购车者的联系信息转给当地的加盟经销商。
经销商付费给Autobytel以便获得Autobytel只把自己推荐给特定区域顾客的权利。
经销商随后会与顾客进行联系并完成交易。
顾客从快速、没有争论的、直接而且价格明确的购车过程中受益,而经销商则可以从提高销量和不支付佣金给销售员中获利。
Autobytel接收经销商每月缴纳的加盟费,并将网站上的广告位卖给保险公司和金融机构。
Autobytel目前已经与20000家汽车经销商签约。
汽车经销商每年支付给Autobytel 的费用已经超过7千万美元(而且通过卖网站上的广告位和向汽车销售商提供服务,Autobytel每年又可赚取2千万美元)。
在2007年,Autobytel公司和类似于Autobytel的公司在网上的汽车销量已占全美新车销量的30%。
从1995年到2002年,Autobytel经历了快速成长,然后就是销售增长趋缓。
像在电子商务最初的泡沫期成立的其他公司一样,Autobytel不得不转变它的经营重点。
Autobytel从不惜代价追求收入的增长,开始转向仔细的控制成本。
公司采取了一些措施来提高服务质量,如通过终止和顾客抱怨较多的经销商的合作关系。
自从2004年以来,Autobytel公司通过购买其他的公司、提供销售管理服务和软件给销售商,已经逐步壮大。
Autobytel已经度过了2001~2003年的困难期,今天他已成长为本章所要讲述的电子商务第二次浪潮中的一个成功的参与者。
1.2 电子商务:第二次浪潮我们现在所谓的电子商务这种商业现象有着一段有趣的历史。
电子商务从20世纪90年代中期默默无闻地起步,进而迅猛地发展,又到2000年进入低迷期。
许多人在刚刚目睹了“.com泡沫”之后又看到了“.com泡沫的破灭”。
在2000~2003年间,许多行业观察家都著文宣告电子商务的破灭。
就好像在泡沫年代突然地成功激起了不切实际的期望一样,此时媒体报道的色彩又过分灰暗。
从2003年开始,虽然整体的经济依然停滞不前,但电子商务却展示出了新生的迹象。
在低迷期幸存的公司不仅有了销售的增长,而且其中许多的公司开始盈利。
虽然在泡沫年代的快速膨胀和大规模投资的情况不可能再次出现,但电子商务的第二次浪潮却正在袭来。
本节将给出电子商务的定义并描述它在第二次浪潮中如何再一次的成长。
21.2.1 电子商务对许多人来说,“电子商务”就是在称为万维网的互联网上购物。
但电子商务(e-commerce)的领域还包括很多其他的活动,比如企业间的交易活动、公司用来支持采购、销售、招聘、计划以及其他活动的内部业务流程。
有人喜欢使用electronic business (或e-business)来描述广义上的电子商务。
例如,IBM公司将e-business定义为“使用互联网技术实现的主要业务流程转型”。
但大部分人在使用“electronic commerce”和“electronic business”时却不加区分。
本书将采用电子商务(e-commerce)的最广泛的定义:使用互联网技术所从事的所有商业活动。
互联网技术包括互联网、WWW和其它的技术,比如在移动电话或掌上电脑(PDA, personal digital assistant)设备上使用的无线传输技术。
只在网上从事交易的公司通常被称为网络公司或纯网络公司,以区别于那些只在实际地域中进行商业活动的公司(或同时也有业务在网络上进行的公司)。
1.2.2 电子商务的类型有些人认为可以按照参与到交易或业务流程中的实体对电子商务进行分类。
因此将电子商务分为五类,分别是企业与消费者间的电子商务(B2C),企业间的电子商务(B2B),企业业务流程,消费者间的电子商务(C2C),企业与政府间的电子商务(B2G)。
最常见的有三种电子商务:●消费者在网上购物,通常称为企业与消费者间电子商务(或B2C);●企业之间在网上进行的交易,称为企业间电子商务(或B2B)●支持企业、政府以及其他组织在网上进行销售和采购所需的交易和业务流程。
有些研究人员提出了第四类电子商务——消费者间的电子商务(C2C),即个人之间进行的买卖。
例如,当某人通过拍卖网站向他人销售商品时,就构成了C2C电子商务。
在有些书中,把C2C电子商务归在B2C之内,因为个人销售商品的交易目的和企业类似。
还有些研究人员提出了另一种电子商务——企业与政府间的电子商务(或B2G),即企业与政府机构进行交易,比如,纳税和填写报表。
美国有越来越多的州建立了网站来帮助企业和政府机构进行交易,例如,加州的 Procurement网站方便了企业和政府进行在线交易。
在有些书中,把B2G 归为B2B电子商务一类。
表1-1总结了这五类电子商务。
表1-1 电子商务的类别类别描述例子B2C 企业向消费者销售产品和服务。
通过其网站向消费者销售商品。
B2B 企业向其他企业销售产品和服务。
通过其网站向其他大型和小型企业销售工业品。
支持采购与销售活动的业务流程企业和其他组织使用信息来对客户、供应商、员工进行识别和评估。
越来越多的企业开始和他们的客户、供应商、员工和业务伙伴以谨慎地管理方式共享这些信息。
Dell 公司使用安全的互联网连接和其供应商共享当前的销售情况和销售预测信息。
这些供应商使用这些信息来制定自己的生产计划,并及时将准确数量的零部件交付给Dell。
C2C 在线集市的参与者可以彼此买卖商品。
消费者和企业在网上集市里可以彼此进行交易。
B2G 企业销售产品或服务给政府或政府机构。
procurement 网站允许企业在线销售产品给加州政府。
1.2.3 电子商务的第二次浪潮经济学家克里斯·弗里曼(Chris Freeman)和弗朗西斯科·劳卡(Francisco Louçã)在其著作《光阴似箭:从工业革命到信息革命》中描述了工业革命的四次浪潮。
许多研究人员预测电子商务和由互联3 网带来的信息革命也将经历类似的浪潮。
并且他们认为电子商务的第二次浪潮已经开始了。
本节概述了电子商务第一次浪潮的特征并描述第二次浪潮的不同之处。
电子商务的第一次浪潮主要是美国的现象。
网页,特别是商务网站中的网页,大部分主要使用的是英语。
第二次浪潮以国际化为特点,支持许多国家的企业以多种语言开展商务活动。
在第二次浪潮中,对于高效的全球交易活动而言,语言翻译和外汇汇兑是两个亟待解决的问题。
在第一次浪潮中,由于很容易得到启动资金导致过分强调创建大型企业来抓住电子商务的机遇。
投资者对电子商务热情高涨,急于参与,而不考虑成本或可能存在的风险。
在第二次浪潮中,现有的企业用其内部的资金储备来为逐步扩大电子商务提供资金。
这些审慎的投资尽管放慢了增长速度,但却使电子商务的发展更加稳健。
在第一次浪潮中,特别是在企业与消费者间的电子商务所使用的是低速廉价的互联网技术。
大多数的消费者采用拨号上网。
家庭宽带上网数量的增加是企业与消费者间电子商务第二次浪潮的关键因素。
在2004年,美国宽带上网的家庭数量飞速增加。
据行业估算,在2004年初,大约12%的美国家庭使用宽带上网。
到2007年底,这个数字已经介于40%到50%之间。
其他的国家,比如韩国,资助国民上网,使用宽带的家庭比例甚至更高。
虽然这种接入方式成本高,但却别拨号上网快10倍以上。
速度的增加不仅使互联网的使用更有效率,而且它还改变了人们使用网络的方式。
例如,宽带上网可以使用户在线看电影、看电视——而这对于拨号上网而言几乎是不可能的。
在第一次浪潮中,互联网技术集成在企业间的交易和企业内部的业务流程主要是通过使用条形码和扫描设备来跟踪零部件、组装、库存和生产状态。
这些跟踪技术并未很好地集成。
而且,公司之间发送业务信息使用包括传真、电子邮件和EDI混合的通信方式。
在第二次浪潮中,电子商务使用无线射频设备和智能卡连同诸如指纹识别和视网膜扫描等生物技术来管理更大范围的业务和人员。
这些技术彼此集成并和通信系统进行整合,使得企业之间的通信和共享交易、库存水平及用户需求信息更加有效。
在第一次浪潮中,电子邮件(e-mail)是作为一种非结构化的通信工具来使用的。
在第二次浪潮中,商家使用电子邮件作为整合他们销售和与客户联系策略的一部分。
在第一次浪潮中,在线广告是许多失败的“.com”公司的主要收入来源。
在经历了在线广告和收入的2年低迷期后,许多企业以对将互联网作为有效地广告媒介又重新产生兴趣为开端,开始了电子商务的第二次浪潮。
一些类型的在线广告,例如招聘,呈现出非常快的增长态势,并且正在取代传统广告。
诸如谷歌(Google)这样的公司又发明了将广告发布给那些有可能对广告中的产品和服务感兴趣的互联网用户的方法。
在电子商务的第一次浪潮中,电子产品的销售困难重重。
唱片业无法(或者,有人说是不愿)想出在网上分销数字音乐的方法。
这就产生了数字盗版——侵犯音乐家知识产权——十分猖獗的环境。
电子书的也未获成功。
第二次浪潮则实现了支持网上分销音乐、视频和其它数字产品的可用技术。
Apple 公司的iTunes网站就是第二次浪潮中数字产品网上分销的成功例子。
它满足了顾客和它所在行业的需求。
电子商务的未来并非完全基于它的第二次浪潮。
第一次浪潮中很成功的公司,例如,eBay,和Yahoo通过不断地提供创新的产品和服务而变得更加兴盛。
电子商务的第二次浪潮也同样会对这些公司带来新的机遇。
1.3 商业模式、盈利模式和业务流程商业模式是指为完成公司目标(盈利)而建立的业务流程的集合。
在电子商务的第一次浪潮中,许多投资者都在寻找具有吸引力的商业模式的新企业。
一个好的商业模式可以带来销售的快速增长并4主导市场。
认为成功的关键就是简单地模仿成功的.com公司的想法导致了许多企业的失败,其中有些公司十分具有戏剧性。
模仿或采用别人的商业模式并非是通向成功之路的简单或聪明的办法。