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会展英语的主题宣传语与品牌广告语的特点分析

会展英语的主题宣传语与品牌广告语的特点分析

会展英语的主题宣传语与品牌广告语的特点分析摘要:随着全球会展业的兴盛,大大小小的会展,包括论坛、博览会、交易会等需要设计或征集展会的Logo和主题宣传语,借此传达展会的主题思想和美好愿望;而品牌广告语作为品牌推广的一部分,以商业营销为目的,突出或夸张品牌特点来吸引消费者。

本文旨在分析研究国内外会展英语主题宣传语和会展英语品牌广告语的句式特点和词汇特点等,以便给参会者和相关研究者以借鉴和启示。

关键词:会展英语的宣传语品牌广告语分析研究会展主题宣传语和品牌广告语都属于Peter Newmark彼得?纽马克在Approaches to Translation《翻译问题探讨》一书中对文本分类中的号召功能型文本“vocative function”。

会展英语简称为English for MICE,即Meetings(会议)、Incentives(奖励旅游)、Conferencing/Conventions(大型企业会议)、Exhibitions/Exposition(活动展览)和Event(节事活动)。

不同的展会,针对不同的主题,标语的设计和主题息息相关;而且国内外英文版的会展主题语的特点也大相径庭。

广告语是一类独特的文体,感染力强,具有大众化、口语化的特点。

广告语精炼含蓄,句子一般比较简短,用词简洁易懂,句子结构简单(蒋樱2018)。

品牌的英文版广告语基于商品本身特点,在设计上运用修辞手法,追求音韵美、形象美、简约美以及创造美。

以往学者大多着眼于英文版会展主题语和英文版广告语的翻译研究或是单一研究会展英语语言特点,因此英文版会展主题语和英文版广告语分析研究目前还很少,本文希望填补这方面研究的不足。

一、国内外会展英文版主题宣传语的特点会展主题宣传语有它的特殊性,从语言表现形式来看,英文版会展主题宣传语通常以词语、短语或短句的形式出现;语言表述短小简洁,具有很强的概括性。

从作用或功能看,有宣传某种意识,有呼吁人类行动的,也有展示进步的科技的。

大学英语精读第二册7-10第三册1-3课后翻译答案

大学英语精读第二册7-10第三册1-3课后翻译答案

大学英语精读第二册下第三册上课后翻译答案Book2 Unit7 翻译1) 在当地政府的领导下,村民们奋起应付由水灾造成的严重粮食危机。

Under the leadership of the local government, the villagers rose to the serious food crisis caused by the floods.2) 这个展览会很受欢迎,吸引着源源而至的参观者。

The exhibition is very popular and is attracting a steady stream of visitors.3) 妈妈上楼来查看我们这些孩子时,我转过身假装睡着了。

When Mom came upstairs to check on us kids, I turned over and pretended to be asleep.4) 对阿姆斯特德来说,向毒贩展开斗争是个挑战。

虽然她感到紧张不安,但她决心勇敢地面对这些人。

Waging a battle against the drug pushers was a challenge to Armstead. She felt rather nervous but she decided to confront them.5) 老太太叫我小心些,不要与那些在街角闲荡的家伙讲话。

The old lady told me to be cautious and not to talk to the guys hanging out on the street corner.6) 一个卫生组织促使地方政府为建造一所新的医院筹措三百万美元的资金。

A health organization prompted the local government to raise a three-million-dollar fund for a new hospital.7) 那个曾放火烧教堂的男子打开门时,迎面遇到十来个持枪的警察。

Module4Unit7课文原文及翻译牛津深圳版七年级英语上册

Module4Unit7课文原文及翻译牛津深圳版七年级英语上册

沪教版七年级英语上册课文原文及翻译Module 4 Unit 7Module 4 Fun time unit 7 School clubsReadingThe Clubs FairLinda and Leo are new students at Rosie Bridge st month, they attended the Clubs Fair.First, Linda and Leo learnt about the Rocket Club.“Our club will teach you how to build rockets.Then you can launch them into the sky,” a boy said. “Watch!”He took a rocket and launched it.The rocket disappeared into the sky.Linda and Leo were very surprised.“Will it go all the way into space?” Linda asked.“Of course i t won't,” a girl from another club shouted.“Our club is better. Come and join the Solar Power Club.”“What do you do?” asked Leo.“We make wonderful machines. Then only use solar power. Look!”She took a toy car from the table and then used a remote control to drive it all around the playground.“It uses power from the Sun,” said Linda. “That's amazing!”Linda and Leo learnt about many clubs.After the fair, they felt very excited.“I want to join all the clubs,” said Linda.“Me too!” said Leo.俱乐部展Linda 和 Leo 是 Rosie Bridge 学校的新生。

展会英语词汇

展会英语词汇

Exhibit Designer/Producer:展台设计/搭建商。

Exhibit directory:参观指南(主要列出参展商名单及其位置)。

Exhibit:展位或展品,很多场合下,可与booth互换,意为“展位”,但主要指展出的物品。

Exhibition:展览会。

Exhibitor manual:参展商手册。

Exhibitor:参展商。

Export License:出口许可证。

Export:出口。

Exposition Manager:展厅经理,负责一个展览会从立项、促销到现场举办的各个方面的工作,也称为“Show Manager”或“Show Organizer”。

Exposition:博览会。

facility Manager:展馆或展厅经理。

Facility:同“Convention Cente*”,指展览馆或展览设施。

FHC:展馆内用于标明灭火器箱位置的符号。

Fire Exit:展馆内的紧急出口。

Flame proofed:(材料)经防火处理的。

Floor load:指展馆地面最大承重量。

Floor plan:展馆平面图,具体标明展区位置及展览辅助服务区位置,如活动室、洗手间、电源和水供应处等。

Floor port:展馆地面接口,主要是展馆电、电话和水管接口。

Freight forwarders:运输代理公司。

Hall:对展览馆的泛称,也可指一个展馆中的一个具体的展厅。

Import License:进口许可证。

Import:进口。

Installation & Dismantle:展台搭建和撤展,常简称为“I & D”。

Installation contractor:展台搭建服务商。

International sales agent:国际销售代理。

Licensing:特许经营。

Marine Insurance:海损险。

Meeting:会议。

Move-in:展台搭建、布展期。

英语翻译必备词组

英语翻译必备词组

英语翻译必备词组政治类:1. 日益昌盛 become increasingly prosperous2. 快速发展 develop rapidly3. 隆重集会 gather ceremoniously4. 热爱和平 love peace5. 追求进步 pursue progress6. 履行权利和义务 perform the responsibilities andobligations7. 回顾奋斗历程 review the course of struggle8. 展望伟大征程 look into the great journey9. 充满信心和力量 be filled with confidence and strength10. 必胜 be bound to win11. 主张各国政府采取行动 urge governments of all countries to take action12. 和平共处 coexist peacefully13. 对内开放和对外开放 open up both externally andinternally14. 经历两个不同时期 experience two different periods15. 战胜无数的困难 overcome numerous difficulties16. 赢得一个又一个胜利 win one victory after another17. 完全意识到 be fully aware that18. 迈出重要的一步 make an important step19. 采取各种措施 adopt various measures20. 得出结论 ,告一段落 draw ( arrive at, come to reach ) a conclusion21. 实现民族独立 realize national independence22. 追求真理 seek the truth23. 建立社会主义制度 establish a socialist system24. 根除 (防止,消除)腐败 root out (prevent, eliminate)corruption25. 响应号召 respond to the call26. 进入新时期 enter a new period27. 实行新政策 practice new policies28. 展现生机和活力display one’s vigor and vitality29. 增强综合国力 enhance comprehensive(overall) national strength and和国际竟争力 international competitiveness30. 进入世界先进行列 edge into the advanced ranks in theworld31. 解决温饱问题 solve the problem of food and clothing32. 吸收各国文明的先进成果 absorb what is advanced in other civilizations33. 与日俱增 increase every day34. 实现夙愿 fulfill the long-cherished wishes35. 必将实现 be bound to come true36. 锻造一支人民军队forge a people’s army37. 建立巩固的国防 build a strong national defense38. 进行和谈 hold peace talks39. 修改法律 amend the laws40. 在...中起(至关)重要作用 play a major的(crucial, an important ) role in41. 对...做出重要(巨大)贡献make important (great,major )contributions to42. 遵循规则 follow the principles43. 把理论和实际结合起来integrate theory with practice …44. 把...作为指导take… as the guide45. 缓和紧张状况 ease the tension46. 高举伟大旗帜 hold high the great banner47. 解决新问题 resolve new problems48. 观察当今世界 observe the present-day world49. 开拓前进 open up new ways forward50. 增强凝聚力 enhance the rally power51. 结束暴力,开始和平谈判 end the violence and resume peacetalks52. 进行战略性调整 make strategic readjustment53. 开始生效 go into effect / enter into force54. 就...接受妥协 accept a compromise on55. 接受...的采访 be interviewed by56. 把……看成社会公敌look upon … as a threat to society57. 把……捐给慈善机构donate …to charit ies58. 维护世界和平 maintain world peace59. 摆脱贫穷落后 get rid of poverty and backwardness60. 实现发展繁荣 bring about development and prosperity61. 反对各种形式的恐怖主义 be opposed to all forms ofterrorism62. 宣布。

2003年考研英语阅读理解真题翻译第二篇第六句

2003年考研英语阅读理解真题翻译第二篇第六句

2003年考研英语阅读理解真题翻译第二篇第六句考研英语阅读和翻译是分不开的,要掌握文章主旨,理解文章内涵,必须要有一定的翻译能力,尤其是面对长难句时,模糊带过往往不能解决问题。

凯程在线带领大家逐句翻译阅读真题,希望大家能够先打好基础,攻克长难句便指日可待。

2003年第2篇第6句For example, a grandmotherly woman staffing an animal rights booth at a recent street fair was distributing a brochure that encouraged readers not to use anything that comes from or is tested in animals—no meat, no fur, no medicines.词汇:staff//v. 担任员工booth//n. 小隔间;售货摊,摊位fair//n. 集市,游乐场,展销会distribute//v. 分发,分配brochure//n. 小册子结构:For example, a grandmotherly woman staffing an animal rights booth at a recent street fair was distributing a brochure (主句,其中staffing分词短语作定语修饰woman)//that encouraged readers not to use anything (that定语从句)//that comes from or is tested in animals—no meat, no fur, no medicines(that定语从句,破折号后面是同位语,解释anything).译文:例如,在近期的一次街头集市上,一位张罗了一个动物权利宣传摊的老奶奶正在发小册子,规劝人们不要使用动物制品或者动物实验制品——包括肉类、毛皮、药物。

如何翻译会展总结报告?

如何翻译会展总结报告?

会展英语EXHIBITION ENGLISH如何翻译会展总结报告?编译丨付晓责任编辑丨朱永润 zhuyongrun@会展报告是在会展结束以后对此次会议或者展览进行的总结,一般包括会展的一般性信息,例如:会展名称、时间、地点、组织者和参展人数等;其次还有对于本次展会举办情况的介绍,看其是否达到了会展的预定目标,起到了何种作用等;对于参会参展的情况总结以及对下届会展如何进行下一步的宣传,也是会展报告的一部分重要信息。

另外重要的一点,是在展会报告中加入一些参会者亲身体验的反馈信息,会给整个会展报告增色不少。

通过会展报告,一方面能对本次会展进行回顾和总结,另一方面,也可以让人们更加了解本次会展,增加其品牌的知名度。

从而有助于为下一届会展吸引更多的参会参展者和买家。

会展报告可以是全方位综合性的,也可以是一系列从不同角度进行的不同侧面的总结。

下面所介绍的世界经济论坛新领军者年会回顾就是从一个具体侧面总结了2009年的大连年会。

Dalian,People’s Republic of China, 10 September 2009 ——Wen Jiabao, Premier of the People’s Republic of China, opened the World Economic Forum’s Annual Meeting of the New Champions, laying out an ambitious agenda to reinvigorate China’s economy while meeting social goals. He explained his nation’s stimulus plan and called for increased cooperation to meet collective challenges as the world recovers from recent financial turmoil. “Over the past year, the world economy has experienced the most severe challenge since the Great Depression,” said Wen.“Thanks to the concerted efforts and active measures of the entire world community, the world economy has started to recover.”2009年9月10日,在中国大连,中华人民共和国总理温家宝出席了世界经济论坛新领军者年会的开幕式,在发展中国经济以及实现社会目标方面提出了雄心勃勃的计划。

广告语翻译

广告语翻译

Unit 8 Industry--Translation of advertisement1. Press Advertising 报刊广告2. Television and radio Advertising 电视和无线电广告3. Outdoor and Transport Advertising露天广告和交通广告4. Window and Point-of-Sale Display 橱窗和销售点陈列广告5. Exhibition and Trade Fairs 展览会和商品交易会6. Direct Mail Advertising 直接邮件广告7. Cinema 电影广告广告语的特点•玩弄辞藻•使用警策句,以发人思考,从而注意广告中的商品•言简意赅,简洁易懂•使用大众化口语体玩弄辞藻•使用警策句或套用名句•No dream is too big.•(高级轿车广告)•If you think getting only one cavity a year is OK, By 1990 you’ll have 10 holes in that theory.•(牙膏广告)•To smoke or not to smoke, that is a question.•(香烟广告)•言简意赅,简洁易懂为能迅速引起注意,使人们一目了然,同时也为了节省篇幅,降低费用,广告语言大都简单,明了,便于看懂,便于记忆.例如:“春花”牌吸尘器,清洁地毯.窗帘,还可以吸净象木制和乙烯基一样坚硬的地板,甚至水泥地。

摩擦力小,噪音低。

请试试吧!你的地板会更加光亮无比。

The Chun-hua Vacuum Cleaner cleans rugs and drapes. It cleans hard surfaces like wood and vinyl floors. Even cement! It is sooth and quiet. Try it and your will sparkle with new cleanliness•使用大众化口语体•现代广告多采用家喻户晓的俗语,口语,读来亲切感人。

会展英语翻译

会展英语翻译

Chapter1 Dialogue 1 inviting a regular customerM: Good morning, this is ABC Company, Martin speaking. May I help you?M:早上好,ABC公司的马丁在接电话,我能为您效劳吗?L: Good morning, Mr. Martin. This is Li Fang from the Guangzhou Trade Fair. I haven’t seen you for ages! How has your company been going?L:早上好,马丁先生。

这是来自广州交易会的李芳。

我好久没见你了!你的公司如何?M: Pretty well. We’re planning to expand our busin ess.M:很好。

我们计划扩大我们的业务。

L: Fine. I’m calling to invite you to attend the 103rd China Import & Export Commodities Fair on April 15th, 2008.L:好。

我打电话是想邀请您参加于2008年4月15日举行的第一百零三届中国进出口商品交易会。

M: We accept with pleasure. We would like to present our new products there.M:我们很乐意接受。

我们想在那里介绍我们的新产品。

L: You are warmly welcome. I’m going to send you the schedule, application form. Charges and details of certain other services provided during the period of the trade fair.L:热烈欢迎您。

会展英语专业术语及其翻译

会展英语专业术语及其翻译

会展英语专业术语及其翻译[摘要]商业会展翻译在会展中充当着调和者的作用,而会展英语是会展中应用最为广泛并且独具特色的一种语言,对于促进会展发展有着重要的作用。

本文分析了会展英语专业术语的特点,研究了会展英语应用时的问题,从而提出了一定的翻译策略。

[关键词]会展英语;专业术语;翻译会展英语虽然区别于普通英语,但是又源于普通英语,是普通英语和会展领域知识相结合后而产生的,因此会展英语不仅具有普通英语的特征,还具有自身的独特性。

会展英语有很多和其他英语所不同的词汇和专业术语,因此,在翻译会展英语的过程中,必须熟练掌握翻译的技巧还有相关的会展专业知识。

英语词汇本身就具有含义范围广、词义依赖性大、独立性小和内容丰富等特点,因此当英语词汇处于孤立的状态时,往往无法表达出自身所具有的意义。

因此要想充分理解词语在使用时的具体词义,就需要和上下文想联系,或是参考其他的词语搭配及组合关系,才能从中提取出具体的义释,会展英语也不例外,研究会展英语的专业术语及其翻译有着重要的意义和价值。

一、会展英语的特点(一)概念会展英语是近年来新兴的一门语言学科,其中的理论大多数来自于国外,只有部分研究结合了我国的国情,因此就造成了会展英语的概念发生偏误的现象,目前会展英语主要分为三个流派。

第一个是欧派,这一流派一般将会展称为C&E(convention&exposition)或是M&E(meeting&exposition),也就是会议和展览,即会展;第二个是美派,在北美地区中,美国是会展的理论主要集中地,而他们将会展总结为MICE,其中M是公司会议(meeting)的意思,I是奖励旅游(incentive tourism)的意思,C是协会和社团组织所组织的会议(convention),而E 则表示的是展览会(exhibition or exposition)的意思;第三个是综合派,随着近年来全球经济的不断发展以及贸易越来越自由化,因此这个派别对于会展美派的概念进行了一定的补充,将MICE转变成为了MICEE,其中多出来的一个E 表示的是节事活动(e―vent)的意思,因为随着节事活动在会展中的作用越来越大,因此在会展英语中的地位也逐渐提高。

展会规则翻译实例

展会规则翻译实例

展会规则翻译实例编译丨付晓责任编辑丨朱永润 zhuyongrun@展会要求参展商和观众参加展会时必须遵守的规章制度,例如有关证件使用和管理规定方面:入场及通行证、工作证申请和现场登记流程、消防及安全条例。

展会现场保安和保险规定方面:展出规定、展台清洁、展馆损坏及赔偿等的翻译解析。

会展英语EXHIBITION ENGLISH一、有关证件使用和管理规定 Regulation of badge usage & issue1.入场及通行证 Admission & Badges本次展会仅供专业人士、贸易及商业观众入场参观。

主办单位保留权利,禁止任何无关人士入场参观。

此条例于布展及撤展期间同样适用。

The exhibition is opened for professionals,trade and business visitors only. The organizer reserves the right to refuse admission to or request any irrelevant persons to leave the exhibition venue.This also applies to the move-in and move-out period.基于安全理由,未满18岁人士,在布展期间、展览期间及撤展期间,均不得进入展览会场。

For safety reasons,persons under 18 years are not allowed to accompany exhibitors and visitors into the exhibition halls during move-in,exhibition and move-out periods.2.工作证申请和现场登记流程 Application & Onsite Registration procedures主办单位将发出工作证作展馆入场之用,不论是布展期、展览期间及撤展期间,均须佩戴。

会展场馆专用名词和标识及其英文翻译

会展场馆专用名词和标识及其英文翻译

会展场馆标识及其英文翻译:1 admission ticket:入场卷2 attendee:出席者,在场者3 applicant:申请者4 badge:胸章5 booth:展台;售货棚;展览摊位6 booth contractor:展台搭建公司7 booth number:展位号码8 booth order:展位预定9 box lunch:盒饭10 brochure:宣传小册子11 budget:预算开支12 business card:名片13 classroom type meeting room:教室形会议厅14 clinic:教学班,现场会议15 company fascia/signage:公司楣板16 confetti:彩色纸屑17 conference:专业会议,协商会18 congress:代表大会,会议19 cooperation:合作;协作20 consortium:国际财团21 convention site inspection:会议场地考察22 convention registration:会议代表签到23 corner booth:角落展台24 dealer meeting:经销商会议25 decorator:装潢公司26 destination:目的地27 diplomat:外交官,外交家28 draping:布帘,铺设桌面的群布29 drayage:运送展品30 dress code:着装规范31 exhibit designer:展台设计师32 exhibit producer:展台搭建商33 exhibit directory:参观指南(主要列出参展商名单及其位置)34 exhibit:展位或展品,很多场合下,可与booth互换,意为“展位”35 exhibition:展览会36 exhibition planning:展前联络37 exhibitor manual:参展商手册38 exhibitor:参展商39 exposition manager:展厅经理,负责一个展览会从立项、促销到现场举办的各个方面的工作,也称为“show manager"或“show organizer"。

会展布置 英文

会展布置 英文

会展布置英文1、基本展会布展词汇board room 董事会会议室auditorium礼堂,会堂high-tech 高科技flip chart 挂图bulletin board公告牌lighting 灯光,照明incandescent lighting白炽灯fluorescent lighting 荧光灯room setup 会议室设置/布局presenter演讲人,发言人sight line视线binder 装订机laptop computer笔记本电脑traffic flow人流configuration of room会议室机构/布局maximum seating capacity最大容客量obstruction障碍物chandelier枝形吊灯restroom accessibility卫生间的进出便利people with disabilities残疾人acoustics音响效果fixed switch 固定开关remote switch遥控开关ventilation通风heating供暖air conditioning空调portable wall活动墙,分隔墙control panel控制盘tie line连接线auditorium style礼堂式布局dissemination传播padded chair 有坐垫的椅子stacking armchair 可摞式扶手椅writing surface可以供书写东西的平面slide presentation 幻灯演示lecture-formatted meeting演讲式会议square feet平方英尺focal point焦点,中心water pitcher水壶water glass 水杯proceeding会议进程horseshoe-shaped arrangement马蹄形布局hollow square中空方形布局rounded hollow square圆形中空方形serpentine蜿蜒的,弯曲的geometric shape几何形状oval ends两头呈椭圆形noise level噪音水平2、展会展览布展进阶英语词汇soundproof meeting room 隔音会议室accessible location 出入通道overflow arrangement 人流疏导方案recreational amenities 娱乐设施convention coordinator 会议协调员foyer 门厅parking lot 停车场conference table 会议桌capacity of the room 容客量dimension of room 会议室尺寸coat check room 存衣处space hold 预留空间name sign 名牌function room size 会议室规格timetable for set-up and breakdown 布置和撤台时间表function room charge 会议室费用advance set-up 提前布置late tear-down 拖后撤台labor cost 人工费用release date 会议室让渡日期function book 会议活动簿sliding scale 可调范围employee procedure manual 员工工作程序手册scaled drawing 比例图permanent stage 固定舞台magnetic board 磁力板room furniture 会议室家具(指会议室和宴会厅设备)folding division door 折叠隔离门durability 耐用ease of handling 便于操作folding equipment 可折叠设备knock-down equipment 可拆卸设备ease of storage 便于储藏swirl chair 旋转椅ergonomic chair 符合人类工程学的椅子cushion seat 有坐垫的椅子regular chair 常规椅子rigid chair 坚硬的椅子round table 圆桌function name 会议名称,活动名称room name 会议室名称number of people 出席人数setup 布局distance between rows 行间距center aisle width 中间过道宽度side aisle width 两侧过道宽度cross aisle width 横排过道宽度rectangular table 长方桌crescent table 月牙桌meeting name 会议名称set up item 用于布置的物品facility name 设施名称sample facility 设施样板half-round table 半圆桌quarter-round table 1/4圆桌serpentine table 曲线形桌display table 展示桌buffet table 自助餐桌drapery 褶皱桌布in and tack 别针和订书钉folding platform 折叠平台dais 讲台podium 指挥台rostrum 主席台pleated skirting 周边包上百褶裙circular buffer table 圆形自助餐桌breakout room 分解会议室,分会议室3、常用展览会展英语翻译和中英文对照1) Meeting space should be designed so that nothing detracts from the exchange of i nformationtaking place in the room.会议室的设计应该保证任何东西都不会对室内进行的信息交流活动产生影响。

会展英语1

会展英语1
Incentive Tour/Travel: 奖励旅游 Convention and Visitors Bureau (CVB):会议与旅游局 PCMA:专业会议管理协会 ICCA:国际大会和会议协会 MPI:Meetings Professional International 国际会议工作者联盟 ROI:Returns on Investment 投资回报 CIC:会议产业理事会 IAEE:国际展览与项目协会 IFEA:国际节庆协会
德国森根堡自然博物馆
建在法兰克福市的森根 堡自然博物馆是德国最 大的自然博物馆,也是 世界上最著名的一流博 物馆之一。
森根堡自然博物馆从世 界各地收集的动植物标 本、古生物化石标本和 矿物岩石标本有数百万 件,许多馆藏都是稀世 之宝。
卢浮宫(Musé e du Louvre)
世界上最古老、最大、最 著名的博物馆之一。位 于法国巴黎市中心的塞 纳河北岸(右岸),始 建于1204年,历经800 多年扩建、重修达到今 天的规模。也是法国历 史上最悠久的王宫。
What is MICE English?
会展英语是一门有专业内容的英语工具类课程,
需要搜集、记忆、掌握专业词汇。学习、了解 专业词汇越多,效果越好。
学习会展英语对我们的未来工作有实际价值,
将在未来的工作中直接使用,会展是一种国际 化的重要表现形式。
本学期课程安排:完成 Unit 1--Unit 16 教学,
展会搜索
展会洽谈 展会后续
1. 世界著名展馆
大英博物馆 英国国家博物馆(British Museum),又名不列颠博物 馆,位于英国伦敦新牛津大街 北面的大罗素广场,成立于 1753年,1759年1月15日起正 式对公众开放,是世界上历史 最悠久、规模最宏伟的综合性 博物馆,也是世界上规模最大、 最著名的博物馆之一。藏品主 要是英国于18世纪至19世纪发 起的战争中掠夺得来。主要受 害国家包括希腊、埃及及中国 等。

会展英语复习重点

会展英语复习重点

《会展英语》复习内容一、专有名词翻译(10题,每题2分,共20分)1、市场份额:market share2、可行性研究:feasibility study3、行业协会和学会:trade associations and societies4、展览会组织结构:show organization structure5、时间段:time slot6、市场调查:market survey7、行业类贸易展览会:trade show;消费类展览会:consumer show8、参展费用:participation fee9、专业观众:professional visitor(audience);普通观众:public visitor10、促销活动、招展工作:sales promotion11、招展书:exhibition brochure12、参展商和观众数据库:exhibitor and visitor databank13、展会标识:exhibition logo14、标准展台:standard booth;光地展位:raw space15、会刊:show catalogue16、同期活动:concurrent events17、展品范围:exhibit profile;exhibit scope18、参展申请表:exhibitor application form19、优惠条件:preferential conditions20、目标群体:targeted group21、综合性展览:comprehensive fairs;专业展览会:specialized exhibition22、主题发言:keynote speech23、提前申请折扣:early-bird discount24、老展商:frequent exhibitor25、展会最新动态:show updates26、招展资料:promotional material27、参展合同:participation contract28、展台平面图:floor plan29、展商手册:Exhibitor Manual30、主场搭建商:official contractor31、指定展运商:official freight forwarder32、展品清单:List of Exhibits (LOE)33、注册表格:registration form34、现场登记处:on-site registration counter35、展馆布局:layout of the exhibits areas36、重点展商:key account exhibitor37、毛面积:gross area;净面积:net area38、新闻发布会:press conference39、展后服务:post show service40、支持媒体:supporting media41、国内外参展比例:proportion of domestic and international participation42、参展目的:objectives of participation43、会务费:registration fees44、龙头企业:industrial player45、会议议程:conference program46、第一(二、三)轮会议通知:the first announcement47、专业会议组织者:PCO professional conference organizer48、功能厅:function hall49、网上注册:online registration50、会议纪念品:conference memento51、分组会议:breakout sessions52、团体价:group rates;门市价:rack rates53、会议资料汇编:conference proceedings54、展后报告:after-show reports/ post-show reports二、阅读理解(15题,每题2分,共30分)三、句子翻译(10题,每题2分,共20分)1、I'd like to propose a new theme about a perfume show.(16)我想提出一个新题目是有关香水方面展示的提议。

考研英语分类词汇翻译词汇

考研英语分类词汇翻译词汇

1 经济类active trade balance贸易顺差adverse trade balance贸易逆差appropriate拨款auditor审计员。

查帐员balance sheet资产负债表bargain减价出售的商品,便宜货board董事会bond债券bottom line盈亏表brisk(生意)兴隆bubble economy泡沫经济budget预算business restructuring商业重组capital资本cargo manifest货物清单commodities fair商品展销会confiscate没收corporation公司,股份有限公司counteroffer还价creditor债权人customs海关dealer商人,贩子,证券经纪人deficit赤字,亏空deflationary policy紧缩银根政策demands and supplies供需depreciation贬值depression经济萧条期divided红利.股利domestic market国内市场duty-free免税econo mi c decline经济衰退economic fluctuation经济波动economic recovery经济复苏economic stability经济稳定economic strategy经济战略economist经济学家enterprise in the red亏损企业entrepreneur企业家,中间商export.orientedeconomy外向型经济fake and poor qualitycommodities假冒伪劣产品fierce competition激烈的竞争fluctuation波动GDP国内生产总值GNP(gross national product)国民生产总值head office总部human resources人力资源income tax所得税inflation通货膨胀installment分期付款interest rate利率investment投资,投资额invoice发票labor and management劳资双方labor force劳动力large scale development of WestChina大规模的西部开发levy征(税)limited liability company有限责任公司macroeconomics宏观经济学market-oriented economy市场经济market research市场调研merger合并公司monetary货币的monopoly垄断mortgage抵押.抵押货款most-favored nation treatment最惠国待遇multinational多国经营的,跨国经营的multinational corporations跨国公司negotiation谈判;洽谈patent system专利制度patron赞助人,老主顾planned economy计划经济potential market市场潜力price hike物价上涨principal本金Private enterprise私人企业Private property私人财产productivity生产率productivity revolution生产力革命profitable赢利的promotion促销property tax财产税public funding公共基金recession衰退reckoning结账retail零售revenue财政收入,税收security证券self-raised funds自筹资金slack不景气smuggle走私social security社会保障(制度) soft investment environment投资软环境speculation投机,思考、思索staff members职员stagnant(经济)停滞,不发展stamp duty印花税statistical统计的stock现货,股票。

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一.价格客人询价1.Will you please let us have an idea of your price?2.Are the prices on the list firm offers?3.How about the price/ How much is this?我们报价4.This is our price list.5.We don‟t give any commission in general.6.What do you think of the payment terms?7.Here are our FOB prices. All the prices in the lists are subject to our final confirmation.8. In general, our prices are given on a FOB basis.9.We offer you our best prices, at which we have done a lot business with other customers.10.Will you please tell us the specifications, quantity and packing you want, so that we can work out the offer ASAP?11.This is the pricelist, but it serves as a guide line only. Is there anything you are particularly interested in?客人还价12.Is it possible that you lower the price a bit?13.Do you think you can possibly cut down your prices by 10%?14.Can you bring your price down a bit? Say $20 per dozen.15.It‟s too high; we have another offer for a s imilar one at much lower price.16.But don‟t you think it‟s a little high?17.Your price is too high for us to accept.18.It would be very difficult for us to push any sales it at this price.19. If you can go a little lower, I‟d be able to give you an ord er on the spot.20.It is too much. Can you discount it?拒绝还价21.Our price is highly competitive./ this is the lowest possible price./Our price is very reasonable.22.Our price is competitive as compared with that in the international market.23.To tell you the truth, we have already quoted our lowest price.24.I can assure you that our price if the most favorable. A trial will convince you of my words.25.The price has been cut to the limit.26.I‟m sorry. It is our rock-bottom price.27. My offer was based on reasonable profit, not on wild speculations.28.While we appreciate your cooperation, we regret to say that we can‟t reduce our price any further.接受还价29.Can we each make some concession?30.In order to conclude business, we are prepared to cut down our price by 5%.31.If your order is big enough, we may reconsider our price.32.Buyer wish to buy cheap and sellers wish to sell dear. Everyone has an eye to his own benefit.33.The price of his commodity has recently been adjusted due to advance in cost.34. Considering our good relationship and future business, we give a 3% discount.二.订单客人询问最小单数量35.What‟s minimum quantity of an order of your goods?询问订货数量36.How many do you intend to order?37.Would you give me an idea how much you wish to order from us?38.When can we expect your confirmation of the order?39.As our backlogs are increasing, please hasten the order.40.Thank you for your inquiry. Would you tell us what quantity you require so that we can work out the offer?41.We regret that the goods you inquire about are not available.客人回答订单数量2.The size of our order depends greatly on the prices.43.Well, if your order is large enough, we are ready to reduce our price by 2 percent.44.If you reduce your price by 5, we are going to order 1000sets.45.Considering the long-standing business relationship between us, we accept it.46.This is a trial order; please send us 100 sets only so that we may test the market. If successful, we will give you large orders in the future. 47.We have decided to place an order for your electronic weighing scale.48.I‟d like to order 600 sets.49.We can‟t execute orders at your limits.感谢下单50.Generally speaking, we can supply form stock.51.I want to tell you how much I appreciate your order.52.Thank you for your order of 100 dozen of the shirts. We assure you of a punctual execution of your order.53.Thank you very much for your order.三.交货客人询问交货期54.What about our request for the early delivery of the goods?55.What is the earliest time when you can make delivery?56.How long does it usually take you to make delivery?57.When will you deliver the products to us?58.When will the goods reach our port?59.What about the method of delivery?60.Will it possible for you to ship the goods before early October?答复交货期61.I think we can meet your requirement.62.I …m sorry. We can‟t advance the time of delivery.63.I‟m very sorry for the delay in delivery and the inconvenience it must have caused you.64.We can assure you that the shipment will be made not later than the fist half of May.65.We will get the goods dispatched within the stipulated time.66.The earliest delivery we can make is at the end of September.客人要求提早交货67.You may know that time of delivery is a matter of great important.68.You know that time of delivery if very important to us. I hope you can give our request your special consideration.69.Let‟s discuss the delivery date first. You offered to deliver the goods within six months after the contract signing.70.The interval is too long. Could we expect an earlier shipment within three months?稳住客人71.We shall effect shipment as soon as the goods are ready72.We will speed up the production in order to ship your order in time.73.If you desire earlier delivery, we can only make a partial shipment.74.But you‟d bette r ship the goods entirely.75.We‟ll try our best. The earliest delivery we can make is in May, but I can assure you that we‟ll do our best to advance the shipment.76.I‟m afraid not. As you know, our manufacturers are full and we havea lot of order to fill.77.I‟ll find out with our home office. We‟ll do our best to advance the time of delivery.78.Thank you very much for your cooperation.79.I believe that the products will reach you in time and in good order and hope they will give you complete satisfaction.四.签单签单前建议1.Before the formal contract is drawn up we‟d like to restate the main points of the agreement.2.We can get the contract finalized now.3.Could you repeat the terms we‟ve settled?4.It is very important for us to abide by contracts and keep good faith.5.Have you any questions as regards to the contract?6.I‟d like to hear your ideas about the problem.7.I think it is better to have a good understanding of all clauses before signing a contract.8.Do you have any comment to make about this clause?9.Do you think the contract contains basically all we have agreed on during negotiations?10.Everything has been arranged well. I hope the signing of the contract will go smoothly.11.These are two originals of the contract we prepared.询问签单12.When shall we sign the contract?13.Mr. Brown, do you think it is time to sign the contract?14.Shall we go over the other terms and conditions of the contract to see if we agree on all the particulars?15.Shall we sign the contract now?16.Just sign there on the bottom.17.The contract is ready, would you mind reading it through?18.We have reached an agreement on all the clauses discussed so far. It is time to sing the contract.签单后祝语19.I‟m very pleased that we have come to an agreement at last.20.Let‟s co ngratulate ourselves for the successful contract.1.Shall we discuss the terms of payment?2.What is your regular practice about terms of payment?3.What are your terms of payment?4.How are we going to arrange payment?回复询问付款方式5.We‟d like you to pay us by L/C.6.We always require L/C for our exports and we pay by L/C for our imports as well.7.We insist on full payment.8.We ask for a 30 percent down payment.9.We expect payment in advance on first orders.客人建议付款方式10.We hope you will accept D/P payments terms.11.In view of this order of small quantity, we propose payment by D/P with collection through a band so as to simplify the payment procedure.12.Payment by L/C is the safest method, but rather complicated.礼貌拒绝客人13.‟m sorry. We can‟t accept D/P or D/A. We insist on payment by L/C.14.I‟m afraid we must insist on our usual payment terms.15.“Payment by installments” is not the usual practice in world trade.16.It is difficult for us to accept your suggestion接受客人付款方式17.In view of our long friendly relations and the efforts you have made in pushing the sales, we agree to change the terms of payment from L/C at sight to D/P at sight; however, this should not be taken as a precedent.18. have no alternative but to accept your terms of payment.信用证要求及货币19.When should we open the L/C?20.Your L/C must reach us 30 days before the date of delivery so as to enable us to make all necessary arrangements.21.How long should our L/C be valid?22.The L/C should be valid 30 days after the date of shipment.23.Could you tell me what documents you’ll provide?24.Together with the draft, we’ll also send you a full set of bill of lading, an invoice, and an insurance policy, a certificate of origin and a certificate of inspection. I suppose that is all.25.In what currency will payment by made?26.We usually do business in U.S.dollars as world prices are often dollars based.六.保险客人询问保险1.As for the insurance, I have quite a lot of things which I am still not clear about.2.May I ask you a few questions about insurance?3.What do your insurance clauses cover?4.I wonder if the insurance company holds the responsibility for the loss.5.Have you taken our insurance for us on these goods?6.Can you tell me the difference between WPA and FPA?7.What risks are you usually covered against?8.Is war risk to be covered?9.I’d like to have the insurance of the goods covered at 110% of the invoice amount.回复保险询问10.There are three basic covers, namely, Free form Particular Average, withParticular Average and ALL risks.11.Ocean shipping cargo insurance is important because goods run the risk of different hazards such as fire, storm, collision, theft, leakage, explosions, etc. If the goods are insured, the exporter might get enough to make up his loss. 12.Should any damage be incurred, you may, within 60 days after the arrival of the consignment, file a claim supported by a survey report, with the insurance company at your end.13.As a rule, we don’t cover them unless you want to.14.If more than that is asked for, the extra premium for the difference between 130% and 110% should be born by the buyer.15.The FPA clause doesn’t cover partial loss of the particular coverage, whereas the WPA clause does.16.The extra premium involved will be on your account.17.The insurance covers ALL Risks at 110% of the invoice value.18.No, it is not necessary for the shipping line to add to the cost. Our past experience shows that All risks gives enough protection to all the shipments to your area.19.ALL risk covers all losses occurring throughout the voyage caused by accidents at sea or land. In other words, it includes FPA, WPA, and general additional risks, with special additional risks excluded.七.参观工厂1.You’ll understand our products better if you visit the factory.2.I wonder if you could arrange a visit to the factory.3.Let’s me know when you are free. We will arrange the tour for you.4.I would be pleased to accompany you to the workshops.5.We will drive you to our plant, which is about thirty minutes from here6.Can I have a brochure of your factory?7. Here is the product shop; shall we start with the assembly line?8.All products have to go through five checks during the manufacturing process.9.The production method ahs been improved by introducing advanced technologies.10.It is a pleasure to show our factory to our friends, what is your general impression?11.It is nice to meet you. Welcome to our factory.12.Shall we rest a while and have a cup of tea before going around?13.I would like to look over the manufacturing process. How many workshops are there in the factory?14.Some accessories are made by our associates specializing in these fields.15.It is very kind of you to say so. My associate and I would be interested in visiting your factory.16.We believe that the quality is the soul of an enterprise.17. Would it be possible for me to have a closer look at your samples?1.Shall we discuss the term of payment?2.What is your regular practice about terms of payment?3.What are your terms of payment?4.How are we going to arrange payment?回复询问付款方式5.We‟d like you to pay us by L/C.6.We always require L/C for our exports and we pay by L/C for our imports as well.7.We insist on full payment.8.We ask for a 30 percent down payment.9.We expect payment in advance on first orders.客人建议付款方式10.We hope you will accept D/P payments terms.11.In view of this order of small quantity, we propose payment by D/P with collection through a band so as to simplify the payment procedure.12.Payment by L/C is the safest method, but rather complicated19.When should we open the L/C?20.Your L/C must reach us 30 days before the date of delivery so as to enable us to make all necessary arrangements.21.How long should our L/C be valid?22.The L/C should be valid 30 days after the date of shipment.23.Could you tell me what documents you‟ll provide?24.Together with the draft, we‟ll also send you a full set of bill of lading, an invoice, and an insurance policy, a certificate of origin and a certificate of inspection. I suppose that is all.25.In what currency will payment by made?26.We usually do business in U.S.dollars as world prices are often dollars based.六.保险客人询问保险1.As for the insurance, I have quite a lot of things which I am still not clear about.2.May I ask you a few questions about insurance?3.What do your insurance clauses cover?4.I wonder if the insurance company holds the responsibility for theloss.5.Have you taken our insurance for us on these goods?6.Can you tell me the difference between WPA and FPA?7.What risks are you usually covered against?8.Is war risk to be covered?9.I‟d like to have the insurance of the goods covered at 110% of the invoice amount.回复保险询问10.There are three basic covers, namely, Free form Particular Average, with Particular Average and ALL risks.11.Ocean shipping cargo insurance is important because goods run the risk of different hazards such as fire, storm, collision, theft, leakage, explosions, etc. If the goods are insured, the exporter might get enough to make up his loss.12.Should any damage be incurred, you may, within 60 days after the arrival of the consignment, file a claim supported by a survey report, with the insurance company at your end.13.As a rule, we don‟t cover them unless you want to.14.If more than that is asked for, the extra premium for the difference between 130% and 110% should be born by the buyer.15.The FPA clause doesn‟t cover partial loss of the particular coverage, whereas the WPA clause does.16.The extra premium involved will be on your account.17.The insurance covers ALL Risks at 110% of the invoice value.18.No, it is not necessary for the shipping line to add to the cost. Our past experience shows that All risks gives enough protection to all the shipments to your area.19.ALL risk covers all losses occurring throughout the voyage caused by accidents at sea or land. In other words, it includes FPA, WPA, and general additional risks, with special additional risks excluded.七.参观工厂1.You‟ll understand our products better if you visit the factory.2.I wonder if you could arrange a visit to the factory.3.Let‟s me know when you are free. We will arrange the tour for you.4.I would be pleased to accompany you to the workshops.5.We will drive you to our plant, which is about thirty minutes from here.6.Can I have a brochure of your factory?7. Here is the product shop; shall we start with the assembly line?8.All products have to go through five checks during the manufacturingprocess.9.The production method ahs been improved by introducing advanced technologies.10.It is a pleasure to show our factory to our friends, what is your general impression?11.It is nice to meet you. Welcome to our factory.12.Shall we rest a while and have a cup of tea before going around?13.I would like to look over the manufacturing process. How many workshops are there in the factory?14.Some accessories are made by our associates specializing in these fields.15.It is very kind of you to say so. My associate and I would be interested in visiting your factory.16.We believe that the quality is the soul of an enterprise.17. Would it be possible for me to have a closer look at your samples?(一)问好1. Good morning/afternoon/evening./May I help you? /Anything I can do for you.2. How do you do? /How are you? /Nice to meet you.3. It‟s a great honor to meet you./I have been looking forward to meeting you.4. Welcome to China.5. We really wish you'll have a pleasant stay here.6. I hope you‟ll have a pleasant stay here. Is this your fist visit to China?7. Do you have much trouble with jet lag?机场接客1. Excuse me; are you Mr. Wilson from the InternationalTrading Corporation?2. How do I address you?3. May name is Benjamin liu. I‟m from the Fuzhou E-fashion Electronic Company. I‟m here to meet you.4. We have a car an over there to take you to your hotel. Did you have a nice trip?5. Mr. David smith asked me to come here in his place to pick you up.6. Do you need to get back your baggage?7. Is there anything you would like to do before we go to the hotel?相互介绍1. Let me intro duce my self. My name is Benjamin Liu, an Int‟l salesmanin the Marketing Department.2. Hello, I am Benjamin Liu, an Int‟l salesman of FUZHOU E-FASHION ELECTRONIC COMPANY. Nice to meet you. /pleased to meet you. / It isa pleasure to meet you.3. I would like to introduce Mark Sheller, the Marketing department manager of our company.4. Let me introduce you to Mr. Li, general manager of our company.5. Mr. Smith, this is our General manage, Mr. Zhen, this is our Marketing Director, Mr.Lin. And this is our RD Department Manager, Mr. Wang.6. If I‟m not mistaken, you must be Miss Chen from France.7. Do you remember me? Benjamin Liu from Marketing Department of PVC. We met several years ago.8. Is there anyone who has not been introduced yet?9. It is my pleasure to talk with you.10. Here is my business card. / May I give you my business card?11. May I have your business card? / Could you give me your business card?12. I am sorry. I can‟t recall your name. / Could you tell me how to pronounce your name again?13. I‟ am sorry. I have forgotten how to pronounce your name.小聊1. Is this your first time to China?2. Do you travel to China on business often?3. What kind of Chinese food do you like?4. What is the most interesting thing you have seen in China?5. What is surprising to your about China?6. The weather is really nice.7. What do you like to do in your spare time?8. What line of business are you in?9. What do you think about…? /What is your opinion?/What is your point of view?10. No wonder you're so experienced.11. It was nice to talking with you. / I enjoyed talking with you.12. Good. That's just what we want to hear.确认话意1. Could you say that again, please?2. Could you repeat that, please?3. Could you write that down?4. Could you speak a little more slowly, please?5. You mean…is that right?6. Do you mean..?7. Excuse me for interrupting you.社交招待1. Would like a glass of water? / can I get you a cup of Chinese red tea? / How about a Coke?2. Alright, let me make some. I‟ll be right b ack.3. A cup of coffee would be great. Thanks.4. There are many places where we can eat. How about Cantonese food?5. I would like to invite you for lunch today.6. Oh, I can‟t let you pay. It is my treat, you are my guest.7. May I propose that we break for coffee now?8. Excuse me. I‟ll be right back9. Excuse me a moment.告别1. Wish you a very pleasant journey home? Have a good journey!2. Thank you very much for everything you have done usduring your stay in China.3. It is a pity you are leaving so soon.4. I‟m looking forward to seeing you again.5. I‟ll see you to the airport tomorrow morning.6. Don‟t forget to look me up if you are ever in FUZHOU. Have a nice journey!约会1. May I make an appointment? I…d like to arrange a meeting to discuss our new order.2. Let‟s fix the time and the place of our meeting.3. Can we make it a little later?4. Do you think you could make it Monday afternoon? Thatwould suit me better.5. Would you please tell me when you are free?6. I‟m afraid I have to canc el my appointment.7. It looks as if I won‟t be able to keep the appointment we made.8. Will you change our appoint tomorrow at 10:00 to the day after tomorrow at the came time?9. Anytime except Monday would be all right.10. OK, I will be here, then.11. We'll leave some evenings free, that is, if it is all right with you.客户询问1. Could I have some information about your scope of business?2. Would you tell me the main items you export?3. May I have a look at your catalogue?4. We really need more specific information about your technology.5. Marketing on the Internet is becoming popular.6. We are just taking up this line. I‟m afraid we can‟t do much right now.回答询问7. This is a copy of catalog. It will give a good idea of theproducts we handle.8. Won‟t you have a look at the catalogue and see what interest you?9. That is just under our line of business.10. What about having a look at sample first?11. We have a video which shows the construction and operation of our latest products.12. The product will find a ready market there.13. Our product is really competitive in the world market.14. Our products have been sold in a number of areas abroad. They are very popular with the users there.15. We are sure our products will go down well in your market, too.16. It‟s our principle in business “to honor the contract and keep our promise”.17. Convenience-store chains are doing well.18. We can have anther tale if anything interests you.19. We are always improving our design and patterns to confirm to the world market20. Could you provide some technical data? We‟d like to know more about your products.21. This product has many advantages compared to other competing products.22. There are certainly being problems in the sale work at the first stage. But suppose you order a small quantity for a trail.23. I wish you a success in your business transaction.24. You will surely find something interesting.25. Here you are. Which item do you think might find a ready market at your end?26. Our product is the best seller.27. This is our newly developed product. Would you like to see it?28. This is our latest model. It had a great success at the last exhibition in Paris.29. I‟m sure there is some room for negotiation.30. Here are the most favorite products on display. Most of them arelocal and national prize products.31. The best feature of this product is that it is very light in weight.32. We have a wide selection of colors and designs.33. Have a look at this new product. It operates at touch of a button. It is very flexible.34. this product is patented35. The functioning of this software has been greatly improved.36. This design has got a real China flavor.37. The objective of my presentation is for you to see the product‟s function.38. The product has just come out, so we don‟t know the outcome yet.39. It has only been on the market for a few months, bust it is already very popular.。

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