广告英语翻译常用词汇大(00002)
英文广告术语大全
广告英语术语——创作用语广告讯息advertising message艺术art艺术方向art direction艺术家artist美术总监art director大创意big idea头脑风暴法brainstorming传播媒介communications media概念化conceptualization文案人员copywriter创意纲要creative brief创意总监creative director创意过程creative process创意金字塔creative pyramid创意creative创造creativity感性诉求emotional appeals控险家explorer事实型思维fact-based thinking信息性informational法官judge指定mandatories讯息战略message strategy非文字nonverbal产品概念product concept理性诉求rational appeals目标受众target audience技巧technical转换性transformational价值型思维value-based thinking文字的verbal形象化visualization战士warrior样片animatic动画技法animation techniques声频audio艾耶1号式Ayer No.1利益式标题benefit headlines正文body copy粗体boldface照相制版camera-ready art表演纲要casting brief结尾close命令式标题command headlines末稿comprehensive layout/comp演示demonstration设计design技巧式正文device copy对白/独白式正文dialog/monolog copy旁白donut标题headline吸引技巧hook图标icon插图画家illustrators企业形象式正文institutional copy整合广告integrated commercial内容段落interior paragraphs斜体italic歌谣式jingles肩题kicker布局图layout预备段落lead-in paragraph生活方式式技法lifestyle techniques标志logotypes助记手段mnemonic device音乐式广告musical commercials音乐标志musical logo叙述式正文narrative copy新闻/信息式标题news/information headlines 出镜头on camera拼版paste up摄影师photographers图片说明式正文picture-caption copy方框图片式布局picture-window layout招贴式格式poster-style format主持人式广告presenter commercial启发式标题provocative headlines疑问式标题question headlines广播人物radio personality脚本script印签seal签名signature cuts生活片段slice of life口号slogans故事板storyboard故事板草图storyboard roughs直截了当式straight announcement 直接推销式正文straight-sell copy 副标题subhead标题句taglines证言testimonial正文text主题句theme lines小样thumbnail收尾trial close图形部分visuals旁白voiceover模拟校样analog proof动画animation合成片answer print光圈aperture音控台audio console底片base art出血版bleeds蓝线blueline照相排版术camera-ready art字符计算式character-count method 电影摄影师cinematographer截止期closing date色基color key分色color separation连续调continuous tones控制室control room组排copy cast封面纸cover paper青、黄、红、黑印刷CYMK printing 数字媒介digital media数字校样digital proof数码视频效应装置DVE units导演director特排字体display type复制带dubs拷贝dupes电子制作electronic production晒版台纸flats一套铅字font四色印刷four-color process网目凸版halfone plate网屏halftone screen互动电视interactive TV任务夹job jacket出格kerning电脑亭kiosk加空铅leading硬性软片line film线画版line plate实景真人live action外景地location制片场lot指令mandatories公共场所mass audience venue母带master tape合成样片mixed interlock助记手段mnemonic device多媒体演示multimedia presentation正色投影胶片orthographic film透明塑料膜overlay个人场所personal audience venue平台使用费platform licensing后期制作阶段postproduction phase开印前阶段prepress phase预备阶段preproduction phase印刷制作经理print production manager 印刷制作过程print production process 非公开场所private audience venue制片人producer制作阶段production phase复映复播追加酬金residual fee反差套印reverse knockout无衬线字体sans serif最低合同工资scale衬线字体serif一场session特技special effects插播广告spots剥版stripping叠supers演播人员talent自动台词提示器teleprompter课本纸text paper正文字体text type合套trap字系type families排印工艺typography网页Web page单词计算式word-count method工作样片work print书写纸writing paper广告英语术语——公共关系用语社论式广告advertorial倡导广告advocacy advertising伏击式营销ambush marketing视听材料audiovisual materials公告牌bulleting boards社会参与community involvement企业广告corporate advertising企业识别广告corporate identity advertising危机管理crisis management娱乐entertainment展品exhibits特写feature articles内部通报house organ以货代款in kind机构广告institutional advertising游说lobbying前期市场企业广告market prep corporate advertising 营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling慈善行为philanthropy招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs公共关系户public relations公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赞助sponsorship赛场营销venue marketing新闻通报录像video news release广告英语术语——广播媒介用语执行证明书affidavit of performance受众构成audience composition受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating一刻平均占有率average quarter-hour share交换辛迪加barter syndication无线电视broadcast TV有线电视cable TV单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated market areas班车时间drive time首播辛迪加first-run syndication毛评点gross rating points开机家庭HUT形象移植imagery transfer信息式广告informercial互相连接interconnect存货inventory地方时间local time赔偿条件make-goods广播电视网networks网外辛迪加off-network syndication协办participation basis占位价格preemption rate黄金时段prime time节目式广告PLA节目收率视program rating节止编排形式programming formats视听率调查服务公司rating services电台指定时间run-of-station赞助sponsorship点播广播spot announcement点播广播spot radio受众总数total audience总体受众计划total audience plan电视家庭TVHH特高频UHF甚高频VHF广告英语术语——互动媒介用语广告网络ad networks广告查询ad request横幅广告banner阔幅说明书broadsides手册brochures商业回邮件business reply mail按钮button有线调制解调器cable-modem目录catalogs光驱CD-ROM分类广告Web站classified ad Web site点击率click rate点进率click-throughs编辑名录compiled lists小甜饼cookies立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media直接电脑Direct PC直邮广告direct-mail advertising折页folders主页home pages专属名录houselists内部刊物house organs互动电视interactive TV互联网Internet互联网服务供应商Internet service provider插播广告interstitial关键词keyword电脑亭kiosk信件公司letter shop名录经纪人list broker邮件反应名录mail-response lists明信片postcards推播技术push technology销售信函sales letters搜索引擎search engines邮简self-mailers赞助sponsorship公告书statement stuffersWeb浏览器Web browser网页Web pageWeb电视Web TV万维网World Wide Web广告英语术语——户外媒介用语广告礼品advertising specialty自动取款机ATM基本巴士单位basic bus展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising名录directories8张招贴eight-sheet posters电子显示屏electronic signs陈列品exhibits陈列媒介exhibitive media全面登场full showing全球定位系统GPS车内广告牌inside cards100露出数100showing户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums产品安插product placement登场showing看板spectaculars标准户外广告standardized outdoor advertising 成品招贴stock posters优惠赠券take-ones出租车外壳taxicab exteriors终点站招贴terminal posters30张招贴架30-sheet poster panel整车牌位total bus商业展示会trade shows交通广告transit advertising车站棚广州广告transit shelter advertising 录像手册video brochure广告英语术语——媒介策划用语广告印象advertising impression广告反应曲线advertising response curve 注意度attention value受众audience受众目标audience objectives间歇式排期blinking品牌开发指数brand development index集中式bursting品种开发指数category development index 发行量circulation持续性continuity持续式continuous schedule成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value市场、资金、媒介、组合、方法5Ms起伏式flighting schedule频次frequency总印象gross impressions毛评点gross rating points市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehicles讯息力度message weight方法methodology组合媒介法mixed-media approach资金money驱动值motivation value看见机会opportunity to see脉冲式pulsing schedule视听率rating到达率reach每册读者数readers per copy近期策划recency planning路障式roadblocking外溢媒介spillover media增效效应synergy电视户television households广告英语术语——媒介运用用语发行量审核局ABC出血bleed批量折扣bulk discounts行业杂志business magazines发行量审核circulation audit分类广告classified ads纽约分类广告网络CANNY分类图片广告classified display ads 截稿日期closing date彩色样品纸条color strip混合收费制combination rates消费者杂志consumer magazines合同收费制contract rate赠阅发行controlled circulation联合形式cooperative/co-op programs 千人成本CPM封面日期cover date封面位置cover position购物杂志custom magazine日报daily newspapers人口版demographic editions图片广告display advertising实际收费earned rates农业刊物farm publications统一收费制度flat rate香味纸条fragrance strips频率折扣frequency discounts黄金版位full position门式折页gatefold地理版geographic editions基本发行量guaranteed circulation横向刊物horizontal publication独立购物指南independent shopping guide插页insert加插刊登通知insertion order岛形半版island halves小单元junior unit地方城市杂志local city magazine杂志出版人协会MPA媒介采购员media buyer媒介标尺调查有限公司MRI全国性杂志national magazines全国性价格national rate美国报业协会NAA报纸版面库NSB上市日期on-sale date公开收费制度open rate订阅发行paid circulation自动弹启式广告pop-up ad.自选版位费preferred-position rates预印广告插页preprinted inserts初级发行量primary circulation清样proof copy公告public notice费率基准rate base价目表rate card阅读告示reading notice地区性刊物regional publications任意版位费制ROP advertising rates二级读者量secondary/pass-along readership 欠资收费制short rate赛蒙斯市场调查局SMRB多胞胎版split runs标准广告单位SAU标准收费与数据服务公司SRDS标准型报纸standard-size newspaper周日增刊Sunday supplement小报型报纸tabloid newspaper撕样tear sheets三维广告3-D ads纵向刊物vertical publication数量折扣volume discounts周报weekly newspapers广告英语术语——销售用语广告津贴advertising allowance回购津贴buyback allowance目录catalog减价促销cents-off promotion套装赠送combination offer公司大会与经销商聚会company conventions & dealer meetings 消费者销售推广consumer sales promotion竞赛contest联合广告cooperative/co-op advertising优惠券coupons顾客终身价值customer lifetime value数据进入data access数据管理data management数据库database数据库营销database marketing直接营销direct marketing直接反应广告direct-response advertising直接销售战略direct-sales strategy直接销售direct selling陈列津贴display allowance易地销售diverting电子优惠券electronic coupons提前购买forward buying广告插页free-standing inserts游戏game店内样品试用in-store sampling联络媒介linkage media人员销售personal selling售点材料point-of-purchase materials什锦袋装样品polybagging奖品premiums拉式战略pull strategy推销奖金push money/spiffs推式战略push strategy部分退款rebates近期、频次、货币方程RFM formula销售推广sales promotion样品试用sampling货位津贴slotting allowance抽奖sweepstake电话营销telemarketing贸易广告trade advertising贸易集中trade concentration贸易折扣trade deals贸易推广trade promotion广告英语术语——行政用语明确表示affirmative disclosure美国广告联盟AAF美国广告公司协会AAAA全国性广告主协会ANA商业促进局BBB停止/中止令cease-and-desist order比较广告comparative advertising服罪判决书consent decree消费者保护团体consumer advocate消费者信息网络consumer information networks消费者保护主义consumerism版权copyright更正广告corrective advertising欺骗性广告deceptive advertising推荐endorsements道德广告ethical advertising联邦通讯委员会FCC联邦贸易委员会FTC食品与药品管理局FDA知识产权intellectual property长期宏观论long-term macro arguments全国广告处NAD国家广告审查局NARB国家广告审查委员会NARC非产品事实nonproduct facts营养标识与教育法Nutritional Labeling and Education Act 专利patent隐私权privacy rights夸大puffery短期操纵论short-term manipulative arguments社会责任social responsibility潜意识广告subliminal advertising证据substantiation证实testimonials商标trademark不正当广告unfair advertising美国专利与商标署U.S.Patent and Trademark Office网络广告名词解释一、以下是网络广告中常用名词的解释1.Banner：横幅广告，一个表现商家广告内容的图片，放置在广告商的页面上，是互联网广告中最基本的广告形式，尺寸是480*60像素，或233*30像素，一般是使用GIF格式的图像文件，可以使用静态图形，也可用多帧图像拼接为动画图像。
广告术语英文
广告术语英文_asprin _asprin 2012-12-18 12:05:04AA (Account Assistant)客户助理Action Plan行动方案AD (Account Director)客户总监Add Value附加价值Ads(Advertisement)广告Advertorial付费软文AE (Account Executive)客户代表、客户主任Agency代理商AM (Account Manager)客户经理Analysis Tools 分析工具Announcement 公告Annual Report 年报AP (Asia-Pacific)亚太区AR List任务清单ATL (Above the Line)线上活动Attachment 附件Audience Awareness 公众认知度Auto Industry汽车行业Awareness 认知Background Analysis 背景分析Background material 背景材料Benchmark测试基准BI (Behavio门dentity)企业行为识别系统Bidding 竞标Bio个人简历Boilerplate公司简介(附在新闻稿后面的关于该公司的简短介绍) Brand Communications Strategy 品牌传播战略Brand Loyalty品牌忠诚度Brand Management Commission 品牌管理委员会Brand Management Consulting Firm 品牌管理顾问公司Brand Management 品牌管理Brand Planning/Designing 品牌策划/设计Brand Positioning Survey 品牌定位调查Brand Positioning 品牌定位Brand Promotion 品牌推广Branding Strategy 品牌战略Briefing Kit 资料包Briefing情况介绍BTL (Below the Line)线下活动BU (Business Unit)业务部门Bulletin公告栏Bundle附赠品Business E-Mail 商务电邮Business Model 商业计划Business Philosophy 经营哲学Business Strategy 经营战略Campaign公关或营销活动Career Development 职业发展Career Planning 职业计划Case study案例研究Category 类别Celebration庆典活动CEO Reputation Management CEO 声誉管理CEO's Arrangement CEO 接待Channel 渠道Chart 幻灯片中的页面China Golden Awards For Excellence in Public Relations 中国最佳公共关系案例大赛China International Public Relations Congress 中国国际公共关系大会CI (Corporate Identity)企业形象CIPRA(China International Public Relations Association)中国国际公共关系协会CIS (Corporate Identity Sysetm)企业形象识别系统Client Database Management 客户数据管理Client Oriented Strategy 客户导向战略Client Relations Development System 客户关系开发系统Client Relations Evaluation System 客户管理评价系统Client Relations Maintenance System 客户关系维护系统Client Relations Management System 客户关系管理系统Client Relations Management 客户管理管理Client Relations Precaution System 客户管理预警系统Client Relations Supporting System 客户管理支持系统Client Relations 客户关系Client Satisfaction Management 客户满意度管理Clipping Report 剪报报告Closing Phase结束阶段Code of Conduct 行为准则Code of Ethics职业道德Communication Model 传播模式Communications Kit 新闻夹Communications Management 传播管理Communications Regions 传播地域Communications Strategy 传播战略Community Relations 社区关系Competitor竞争对手Confidential保密的、机密的Confidential Items 保密条款Consecutive Interpretation 交互式翻译Consultant 顾问Consumer Buying Process 顾客购买过程Consumer Database 顾客数据Consumer Orientation 消费者导向Consumers/Dealers Assembly 用户/经销商大会Contact Person 联系人Continuous Education 继续教育Controlling Phase 控制阶段Coordination Communicating 协调沟通Copywriter 文案Copywriting公关文案Core Competitiveness 核心竞争力Core Media核心媒体Corporate Affairs 企业事务Corporate Image 企业形象Corporate Profile 公司简介Corporate Reputation 企业声誉Corporate Video 宣传片Cost Control成本控制Cost Management 成本管理Creative & Design 创意设计Credential公司或个人简介Crisis Control 危机控制Crisis Management Office 危机管理办公室Crisis Management Planning 危机管理策划Crisis Management Team 危机管理小组Crisis Management 危机管理Crisis Research 危机研究Crisis Statement 危机声明Customer testimonial 客户证言Datasheet宣传页Decoration现场布置(装饰)Demand GenerationDemo Booth 产品演示台Diagnosis 诊断Director 总监Distributor 分销商DM (Direct mailing)直由BDomain Name Registration 域名注册Donation 捐赠EC (East China)华东Editorial Calendar媒体刊登计划Effective Communications 有效传播Employee Compensation 员工薪酬Employee Relations 员工关系Environment Analysis 环境分析Environment Issues 环境问题Ethics of the Profession 职业道德Event Management 事件管理Event Planning 事件策划Event事件、活动Executing Phase 执行阶段Execution 执行Executive President 执行总裁Fact Sheet资料(数字或其他材料)FAQ常见问题问答Fashion Business 时尚产业Feature article 深度文章Feature文章类型中的通讯Finance Management 财务管理Financial Communications 财经传播Flyer宣传单页Follow-up星艮进Forum 论坛GCG (Grand China) 大中国区Glossary 词汇表Government Affairs 政府事务Government PR政府公关Government Relations 政府关系Govt (Government) 政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR医院公关Human Resource Management 人力资源管理IMC (Integrated Marketing Communications 整合营传播Implementation 实施Incentive Plan 激励计划Industry Participation 行业参与Initiating Phase 初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management 整合管理Interactive PR网上互动公关Internal Magazine 内部期刊Internal Communications System 内部传播系统Internal Communications 内部传播Internal Film内部电影Internal PR内部公关International PR 国际公关Internet Communications 网络传播Internet Media Communications 网媒传播Interpersonal Communications 人际传播Interpreter 翻译Interview专访或面试Introduction Lantern 宣传幻灯Investor Relations 投资者关系Invitation Letter 邀请IPR (Institute of Public Relations)英国公共关系协会IPRA(International Public Relations Association)国际公共关系协会Issue Diagnosis 问题诊断Issues Management 问题管理ISV (Individual Software Vendor)独立软件开发商Job Evaluation 绩效考核Journalist 记者Key Media关键媒体Key Messages关键信息Keynote Speaker主题演讲人Keynote Speech 主题演讲LA( Large Account)大客户LE (Large Enterprise)大客户Leadership 领导者Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby游说Logo标识Long Term Program 长期项目Lucky Draw 抽奖Marcomm (Marketing Communications)营销传播Market Analysis Report 市场分析报告Marketing Communications Mix 营销传播组合Marketing Communications 营销传播Marketing Strategy市场营销战略Marketshare市场份额Mass Media大众媒体MB (Medium business)中客户MC(Master of Ceremonies)主持人MC (Middle China)华中MD(Managing Director) 董事总经理、执行董事Media Assistant 媒介助理Media Analysis 媒体分析Media Communications Strategy 媒体传播战略Media Communications 媒体传播Media Coverage媒体覆盖率Media Director 媒介总监Media Executive媒介代表、媒介主任Media Inquiry媒体垂询Media Kit媒体资料包Media List媒体名单Media Manager媒介经理Media Monitor媒体监测Media Relations 媒介关系Media Research 媒体研究Media Tour媒体拜访或媒体外出巡游Media媒体Meeting Agenda 会议议程Meeting Minutes 会议记录Merchandise促销物品Methodology 方法论MI (Mind Identity)企业理念识别MI (Media Index)企业媒体声望指数Mindshare品牌影响力份额Miscellaneous 杂费Monthly Report 月报Multifunctional Task Force 多职能任务小组National Standards of the PR Professional Qualification 国家公共关系职业资格标准NC (North China)华北NE (Northeast China)东北Negative Report 负面报道New Product Launch 新产品发布News Clipping新闻剪报News Release新闻发布Newsletter 通讯No-profit PR非营利机构公关Norms of Excellent PR Management卓越公共关系管理标准NW (Northwest China)西北Objective Diagnosis 目标诊断Offering服务内容On Site现场Online Advertisement 线上广告Online Communications 线上传播Online Marketing Communications 线上营销传播Online media网络媒体Online Roadshow 网上路演Online Survey网上调查OOP(Out-of-Pocket)杂费、日常工作发生的成本Open-day Visits开放日参观Opinion Leader 舆论领袖OUTCOMES Evaluation Tools 输出级评估工具OUTPUTS Evaluation Tools 效果级评估工具Outsourcing 夕卜包OV (One Voice) 一个声音Photo Library 图片库Planning Phase 策划阶段Polish文案润色POP (Point Of Purchase Advertising)导购点广告Positioning 定位Post Event善后工作Poster海报Postmortem会后书面的简短总结报告Postscript 后记PR Agency公关公司PR Consulting Market公关顾问服务市场PR Consulting Practice 公关顾问实务PR Consulting Service 公关顾问服务PR Consulting Tools公关顾问工具PR Directorr公共关系总监PR Evaluation公关评估PR Event公关活动PR Guideline公关方针PR Management Working Code公关管理工作准则PR Manager公共关系经理PR Procedure公关流程PR Proposal公关建议书PR Supervisor公共关系主管Pre Event前期工作Pre-evaluation 预评估Preface 前言Presentation 演示、陈述President 总裁Press Conference新闻发布会Press Kit媒体新闻夹Press Release 新闻稿Print Media平面媒体Priority优先的Procurement Management 预警管理Product Test产品评测Profession Responsibility 职业义务Professional Association 专业协会Professional Certification 职业认证Professional Consultant 专业顾问Professional fee专业服务费Professional Grading 专业等级Project Life Cycle项目生命周期Project Management 项目管理Project Owner项目委托人Project Title项目标题Project公关项目Proposal公关建议书PRSA(Public Relations Society of America)美国公共关系协会Pubic Opinion公众舆论Public Affairs 公共事务Public Relations Consulting 公关顾问Public Relations Crisis 公关危机Public Relations Management 公关管理Public Relations 公共关系Public Utility 公用事业Publicity 宣传Q&A问题问答Qualified Project Manager 合格的项目经理Quality Control 质量控制Quality Management 质量管理Questionnaire 调查问卷Quotation 报价Real Estate 房地产Recommendatory 推荐信Recruitment 招募Reference参考资料Rehearsal预演、彩排Report报告Reputation Management 声誉管理Research Tools 研究工具Reseller 经销商Retainer长期客户Review回顾、总结Risk Management 风险管理Roadshow巡展、路演Rude question不友好的问题SAE(Senior Account Executive)高级客户代表、高级客户主任SAM (Senior Account Manager)高级客户经理SB (Small business)小客户SC(South China)华南Scope Management 范畴管理Seminar研讨会Senior Consultant 高级顾问Senior Media Executive 高级媒介代表Senior Media Manager高级媒介经理Senior Vice President 高级副总裁Shareholders利益关系人Simultaneous interpretation 同声传译Slide幻灯片Slogan 口号Social Activities 社会活动Social Responsibility 社会责任Source Materials客户提供的辅助资料Souvenirs & Gifts纪念品和礼品SOV (Share of Voice)Speaking with One Voice 用一个声音说话Spokes Person Tips 发言人技巧Spokesperson 发言人Sponsorship Planning 赞助策划Sponsorship 赞助Strategic Consulting 战略咨询Strategy Communications Systems 战略传播系统Strategy 战略Success Story成功故事Summary简介、概述Supplier 供应商Survey调查SW(Southwest China)西南SWOT analysis优势、劣势、机遇、威胁分析Synopsis概要总结Target Audience 目标受众Task Marketing 任务营销TBD (To be Detail)需更详细信息Team小组、团队Technical Article 技术文章Theme主题Time Management 管理Time Sheet时间管理表Two-way Asymmetry双向非平衡模式Two-way Communications 双向传播Two-way Symmetry双向平衡模式Vendor供应商Venue会议地点Vertical media 行业媒体VI (Visual Identity)视觉识别VIP Speech讲话稿Virtual Computer 虚拟主机Vision愿景Voiceshare曝光信息份额VP (Vice President)副总裁VSB (Very small business) 特小客户、超小客户Website Construction 网站建设Whitepaper 白皮书Workshops工作研讨Worldwide 全球特写feature articles以货代款in kind机构广告institutional advertising前期市场企业广告market prep corporate advertising 营销公关marketing public relation 新闻简报news/press release意见抽样opinion sampling招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs公共关系户public relations公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赛场营销venue marketing新闻通报录像video news release执行证明书affidavit of performance受众构成audience composition受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience一刻平均收听率average quarter-hour rating一刻平均占有率average quarter-hour share交换辛迪加barter syndication无线电视broadcast TV有线电视cable TV单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated market areas班车时间drive time首播辛迪力口first-run syndication形象移植imagery transfer信息式广告informercial互相连接interconnect广播电视网networks网外辛迪加off-network syndication协'办participation basis占位价格preemption rate黄金时段prime time节目式广告PLA节目收率视program rating节止编排形式programming formats视听率调查服务公司rating services电台指定时间run-of-station受众总数total audience总体受众计划total audience plan广告网络ad networks广告查询ad request横幅广告banner商业回邮件business reply mail分类广告Web 站classified ad Web site编辑名录compiled lists立体创意直由B creative dimensional direct mailing 数字互动媒介digital interactive media直邮广告direct-mail advertising内部刊物house organs互动电视interactive TV互联网Internet互联网服务供应商Internet service provider销售信函sales letters广告礼品advertising specialty展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising陈列媒介exhibitive media全面登场full showing车内广告牌inside cards户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums标准户夕卜广告standardized outdoor advertising成品招贴stock posters优惠赠券take-ones商业展示会trade shows交通广告transit advertising广告英语术语一一媒介策划用语广告印象advertising impression广告反应曲线advertising response curve注意度attention value受众audience受众目标audience objectives品牌开发指数brand development index品种开发指数category development index发行量circulation成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value频次frequency市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehiclesAE ---- Account Executive ---- 客户代表，或客户执行。
广告英语词汇大全
广告英语词汇大全广告英语词汇大全：1. Advertisement 广告2. Advertising 广告业3. Advert 广告4. Advertiser 广告客户5. Target audience 目标受众6. Campaign 活动7. Brand 品牌8. Product 产品9. Service 服务10. Marketing 市场营销11. Promotion 促销12. Sales 销售13. Endorsement 背书，认可14. Sponsor 赞助商15. Commercial 商业广告16. Advertisement agency 广告代理机构17. Public relations 公共关系18. Media 媒体19. Print media 印刷媒体20. Television 电视21. Radio 广播22. Newspaper 报纸23. Magazine 杂志24. Billboard 广告牌25. Web banner 网页横幅广告26. Social media 社交媒体27. Online marketing 网络营销28. Direct marketing 直接营销29. Promotional material 促销材料30. Logo 商标31. Slogan 口号32. Jingle 广告歌33. Call to action 行动号召34. Incentive 奖励35. Discount 折扣36. Free 免费37. Sale 销售活动38. Limited time offer 限时优惠39. Special offer 特别优惠40. Exclusive 独家的41. New 新品42. Innovative 创新的43. Best-selling 畅销的44. High quality 高质量45. Affordable 价格合理的46. Reliable 可靠的47. Eco-friendly 环保的48. Trendy 时尚的49. Unique 独特的50. Effective 有效的希望以上词汇能对您有所帮助！广告英语词汇大全继续：51. Innovative 创新的：在广告世界中，创新是关键。
广告行业常见英语词汇,word版
·广告英语·常用词汇表·广告策划1. 4P 营销4P 组合 =Product, Price, Place, Promotion mix2. 4C 营销4C 组合 =Consumer wants and needs, Cost, Convenience,Communication3. IMC 整合营销传播 =Integrated Marketing Communication4. launch 上市，启动5. campaign 广告活动，广告战役，广告全案6. case 案例7. biz 商业 =business，新闻中常见此缩写。
8. sponsor 赞助商9. marketing mix 营销组合10. product 产品11. life cycle 产品生命周期12. place 渠道13. channel 渠道14. retailer 零售商，经销商15. logistics 物流16. mall 大型购物中心17. supermarket 超市18. convinient store 便利店19. PR 公关 =Public Relationships20. guanxi 关系即汉语“关系”发音，成为新的英语外来词。
21. publicity 宣传22. spokesman 代言人/发言人23. news release 新闻稿24. personal selling 人员销售25. SP 促销=Sales promotion26. stimulate 刺激，激励27. sample 赠品28. discount 折扣29. price-off 折价30. free 免费31. coupon 优惠券32. POP 售卖点广告 =Point of Purchase33. base 基于34. consumer 消费者35. customer 顾客36. CS 顾客满意度 =Customer Satisfaction37. CRM 客户关系管理 =Customer Relationship Management38. consumer insight 消费者洞察39. target 目标40. potential consumer 潜在消费者41. SOM 市场占有率 =Share of Market42. B2B，C2C，B2C B=business，C=consumer，2=to43. budget 经费预算44. expenditure 花费45. expense 花费46. cost 成本47. fee 费用48. investment 投放，投资如，媒介投放media investment49. charge 费用50. revenue 营业额，营收如，广告advertising revenue51. profit 利润，收益52. segmentation 市场细分如，marketing segmentation53. Niche market 利基市场，小众市场54. project management 项目管理55. local 本土的，本地的56. global 全球的57. the greater China market 大中华市场通常指大陆+香港+澳门+台湾，广义甚至包括新加坡、马来西亚。
广告专业核心词汇汇总
广告专业核心词汇汇总一、关于“广告（的）”核心词汇Advertise v. 做广告,登广告Advertise for... 登广告征求Advertising n. 广告业,广告学，广告adj. 广告的Advertis ing ad'visor 广告顾问Advertis ing Age 《广告时代》杂志Advertisi ng 'age ncy 广告代理公司Advertis ing 'age nt 广告代理（商）Advertis ing budget 广告预算Advertis ing campaig 广告运动（战役）Advertisi ng club 广告俱乐部Advertis ing college 广告学院Advertisi ng 'colu mn 广告栏目Advertisi ng 'comme 广告评论Advertisi ng co'mmercial value 广告商业价值Advertis ing compa ny 广告公司Advertis ing compe'titi on 广告竞争Advertis ing content 广告内容Advertisi ng con trol organs 广告管理机构Advertis ing copy 广告文案Advertisi ng cost 广告成本Advertis ing course 广告课程Advertis ing defi 'n iti 广告定义Advertisi ng de'partme nt 广告部门Advertisi ng de'sig n 广告设计Advertis ing e'diti on 广告编辑Advertisi ng effect 广告效果Advertisi ng en terprise 广告公司(企业) Advertisi ng e'quipme nt广告设备Advertisi ng exami' natio n organ 广告检查(审查)机构 Advertisi ng expe nse acco unting 广告报销单Advertis ing ‘ expert广告专家Advertisi ng fede'ratio n广告联盟fee of broadcasti ngstatio n/magazi ne/newspaper/televisio nstati on/time period/ Advertisi ng forum 广告论坛Advertis ing function广告功能Advertisi ng gold-li on award 广告金狮奖Advertis ing law广告法Advertis ing laws and regu'lati onAdvertis ing objectives 广告目标 Advertisi ng orga ni zati on 广告组织Advertis ing pate nt广告专禾 UAdvertisi ng pho'tography 广告摄影学 Advertis ing post card 广告明信片Advertis ing price (of...)广告价格Advertis ing price of full page/i nsert page/yellow pageAdvertis ing media Advertis ing model Advertis ing models Advertis ing norms 广告媒介（媒体） 广告模特儿 广告模型 广告标准 Advertis ing 广告法规Advertis ing price list (of...) 广告价目表Advertisi ng price list of Beiji ng DailayAdvertisi ng professi onal course 广告专业课程广告专业毕业生/教师Advertisi ng professi onal graduate/teacher/Advertisi ng psy'chology 广告心理学Advertis ing publicati on 广告出版物Advertis ing publisher 广告出版人Advertisi ng resp onse curve 广告反应曲线Advertisi ng sloga n 广告口号Advertisi ng target 广告目标Advertisi ng terms 广告术语Advertis ing sta'tistics 广告统计学Advertisi ng res'tricti on 广告注册3、Advertisement n. 广告作品,做广告banner advertiseme nts 横幅广告advertiseme nt hoard ings 广告围墙full-page advertiseme nt 整版广告advertiseme nts in n ati onal n ewspapers 全国性报纸广告Advertiseme nt in dex 广告目录Advertiseme nt of agricultural mach inery 农业机械广告Advertiseme nt of cap and shoes 鞋帽广告Advertiseme nt of insert page 插页广告Advertiseme nt of sales promoti on 促销广告Advertiseme nt of time-period 广告时段Advertiseme nt on back cover 圭寸底广告Advertiseme nt on bus 公车广告Advertiseme nt on front back 圭寸面广告Advertiseme nt on the in side of back cverAdvertiseme nt on in side of front coverAdvertiseme nt prin ted on wrapp ing paper Advertiseme nt prin ted on plastic jar4A:America n Associati on of Advertisi ng Age ncies封三广告 封二广告Advertiseme nt of budget广告预算Advertiseme nt prin ted on p ack ing bag 印刷在包装袋上的广告 Advertiseme nt prin ted on p ack ing box 印刷在包装盒上的广告 Advertiseme nt prin ted on p aper bag印刷在纸袋上的广告印刷在包装纸上的广告 印刷在塑料瓶上的广告、岗位职责之核心词汇01、Preside nt 总裁 02、VP (Vice Preside nt)副总裁03、CEO(Chief Executive Officer) 首席执行官 04、CFO(Chief Financial Officer) 首席财务官05、AD(Account Director客户总监06、SAD (Senior Account Director) 资深客户总监07、AM( Account Manager ) 客户(部)经理08、AE (Account Executive ) 客户代表/客户主管 09、CCO (Chief Creative Officer )10、 ECD( Executive Creative Director 11、GCD ( Group Creative Director 12、SCD( Senior Creative Director13、 CD ( Creative Director ) 创意总监 14、 SC(Senior Copywriter ) 资深文案15、 Copywriter 文案/撰稿人 16、 SD(Senior Designer )资深设计师17、 Visualizer 设计(插图家、插画师 18、 SAD(Senior Art Director ) 资深美术总监19、 AD(Art Director ) 美术总监(指导) 20、 CGH(Creative Group Head ) 创意组长 21、 Traffic Control Specialist(简称 Traffic ) 制管人员(流程监管员)22、 Traffic Coordinator (协调者) 平面制作统筹 23、 FA (Finish Artist )/ Finisherer 完稿员 24、 SC (Senior Consultant) 高级顾问首席创意总监) 执行创意总监) 创意群总监 ) 资深创意总监25、MD (Media Director) 媒介总监(经理)26、Media Supervisor 媒介(部)主任27、MM (Media Manager)媒介(部)经理28、SME(Senior Media Executive) 高级媒介代表29、4A (American Association of Advertising Agencies ) 美国广告代理商协会30、Ogilvy One / Ogilvyl nteractive Beiji ng 奥美顾客关系行销/奥美互动(北京)三、业务术语之核心词汇01、Percentage of Sales Method 销售额百分比法02、Competitive Parity Method 竞争对抗法03、Objective and Task Method 目标任务法（以上3种是制定广告预算时常用的参考方法）04、DAGMAR达格玛法全称是“ Defining Advertising Goals for Measured Advertising Results ”，即“制9定广告目标以衡量广告效果”06、Review 竞标07、Pitch 比稿（常在行业新闻报道中使用，为一种习惯用法，因为Presentation 才是比稿的规范用语）08、Competitive Presentation 竞争性提案（也就是我们常说的比稿）09、Presentation 提案（广告公司最主要的日常客户服务形式，即以提案的方式获取客户签字认可而后开展工作）10、Client Relations 客户关系11、Quotation 报价12、Budget 预算13、Annual Report 年报14、Multifunctional Task Force（Team/Group）多职能任务小组15、Project LifeCycle 项目生命周期16、Brand Communications Strategy 品牌传播战略17、Brand Positioning Survey 品牌定位调查18、Brand Promotion 品牌推广19、Family Brand 家族品牌20、National Brand 全国性品牌21、Private Brand （零售商如沃尔玛的）自有品牌22、Brand Share 品牌占有率23、Brand Loyalty 品牌忠诚24、Brand Preferenee 品牌偏好25、Brand Insistenee 品牌坚持26、Brand Image 品牌形象27、Brand Equity 品牌资产29、Image Advertising 形象广告30、Marketing Communications Mix 营销传播组合31、Target Market 目标市场32、End-user最终用户/实际使用者33、Cost Effective 广告成本效益/低成本高效益34、Audienee Awareness 公众认知度35、Consumer Buying Process 顾客购买过程36、Background Material 背景材料（创意简报等业务简报中的必要组成部分）37、Career Development 职业发展38、Employee Compensation 员工薪酬39、HR Management人力资源管理40、Integrated Marketing Communicatins （IMC）整合营销传播41、Interpersonal Communications 人际传播42、Internet Communications 网络传播43、Viral Marketing 病毒式（性）营销44、Eve nt Marketi ng 事件营销45、Direct marketing 直销46、Co-marketing 联袂营销47、Product Placement Marketing 植入式营销48、Core Compete nee 核心竞争力49、Consumer Behavior 消费者行为50、Sales Promotion 销售促进51、Sponsorship 赞助52、Life Cycle of the Products 产品生命周期53、Comparative Advertising 比较广告54、Point-Of-Purchase (POP 售点广告55、Direct Mail(DM) Advertising 直邮广告56、Above-the-line/Online Advertising 线上广告57、Below-the-Line /Offline Advertising 线下广告58、Direct-Response Advertising 直效广告(直接反应广告)59、Audio-visual Advertising 视听广告60、Billboard Advertising 路牌广告61、Bus Shelter Advertising 候车停广告62、Bus Pillar Advertising 站牌广告63、Consumer Advertising 消费品广告64、In dustrial Aadvertisi ng 工业广告65、Non commercial Advertisi ng 非商业广告66、Public Service ( Interest ) Advertising 公益广告/ 公共广告67、Sample 抽样68、Depth In terview 深度访谈69、Field Work 现场(实地/实地)考察70、Focus Group 消费者座谈、焦点小组71、Mystery Shopping 以购物为掩护的调查/秘密购买72、Observation 观察73、On li ne Access Pan el 在线调查样本群74、Questionnaire 调查问卷75、In terview 专访或面试/访谈76、Participant 参与者(受访者)78、Misleading advertising 误导性广告79、Deceptive advertising 虚假广告80、Neon Light Advertising 霓虹灯广告80、Outdoor/Out-of-home Advertising 户外广告81、SWOT Analysis SWOT 分析即企业优势(stren gth )，劣势(weak ness)，机会(opport unity )，威胁(threat )82、Crisis Management Planning 危机管理策划83、Creative Strategy 创意策略84、Advertising Appeal 广告诉求85、Appeal Point 诉求点86、Brainstorming 头脑风暴法/动脑会议87、Tagline 标题语88、Slogan 口号/标语（Slogan不同于标题语tagline, 后者是前者的一种形式，因为前者多用于品牌，长期使用，后者多用于具体传播活动或某一产品。
广告中常用英语词汇
广告中常用英语词汇Aabove-the-line advertising 线上广告广告代理商能从媒介获得佣金（代理费）的广告，如报刊广告、广播广告、电视广告、影院广告、户外广告等。
account executive (AE) 客户经理广告公司的业务人员职称。
客户经理往往须负责下列工作：1，与客户及内部其他部门共同计划广告（planning）,向各部门传达客户的诉求；2，内部协调（coordination）；3，将广告设计稿提供给客户；4，监督执行政府的有关广告规章和法规（regulatory matters）；5，利润管理（agency profit management）。
客户经理通过计划和协调公司的服务部门，为客户提供更好的服务。
account service 客户服务客户服务是广告代理商的中心工作，肩负着使客户满意从而建立起长期的合作关系，及推动广告代理商内部工作有效运转的任务。
它是广告代理商直接同客户进行沟通、交流的一种功能。
advertising agency 广告代理商习惯上称为“广告公司”，即《中华人民共和国广告法》中所称的广告经营者，一般设有许多职能和业务部门。
advertising campaign 广告活动有时称为“运动”或“战役”。
广告活动包括以下四个重点：制作适当的销售信息、及时传达给受众、选择适当的时机，用合理的成本。
广告主制定一项能测定的目标后，为达到这一目标制定广告战略，然后在市场上执行，包括：广告计划、广告制作、销售及营销等。
advertising department 广告部分为企业的广告部和媒介的广告部。
企业的广告经理负责拟定、审核及实施企业的广告计划。
一般也是负责有关广告的具体工作。
媒介的广告部经理负责出售报刊等的版面，广播、电视的时间等。
airport advertising 机场广告利用机场的候机室及在机场内其他各种场地和设备上制作刊出的广告，也包括在指示牌上制作的广告。
广告英语词汇大全
⏹do, did, does 强调动作的用词, I do care, he did come. Here: did foresee的确预见到⏹medium, media⏹become a force in making it so 成为实现这个预想的重要人物⏹socially prominent passengers 有社会地位的乘客⏹amateur 业余的，非专业的⏹to make contact with …与…联系⏹gain fame 出了名⏹subsidiary 子公司⏹experimental stage 实验阶段 p217⏹returns 报告书，情况反馈⏹be mounted in …安装入…⏹aside from ….= in addition to …⏹the profit derived from … 来自于…的利润⏹receive national and universal attention 获得国内国际关注⏹General Electric 通用电气公司⏹patents专利⏹join forces with … 与…联手⏹pool vt. 合伙，汇集，共享⏹take over 接管⏹wireless station 无线电广播电台⏹went on the air 开始广播播音⏹fully licensed commercial broadcasting station 营业执照齐全的商业广播电台⏹ a toll station 一家收费电台 p218⏹air time 广播时段⏹chain broadcasting 联播⏹forerunner 先驱，排头兵⏹bail out 原意“跳伞”，here: bail out of …从…中脱身⏹lease sth to sb 向…出租….⏹subsidiary 子公司，下属单位⏹This launched an era of …：(这件事)引发了一个….时代/时期⏹boost the sale of …：促进、拉动….的销售⏹exclusively 独家地⏹eg. We run a cable service exclusively in this area.⏹regulations 规章、制度、条例⏹keep/prevent sb fm doing sth: 避免某人做某事⏹turn to sb for help 寻求某人的帮助⏹the Radio Act was passed 广播法得以通过⏹debut 初次登台，处女秀⏹newscasts 新闻广播⏹become firmly entrenched 站稳了脚跟⏹the popular culture 流行文化，大众文化⏹popularity n. 流行，走俏⏹coupled with the decline in newspaper advertising revenue ….伴随着报纸广告效益的下滑⏹the Great Depression 大萧条⏹not only …., but (also)….不仅…而且…⏹ a credible news source 一个可信度高的新闻来源⏹…..as well: （句尾）同样也…⏹without being on the scene 不必在场⏹be far superior to …. 比….要强得多⏹instant news 即时的消息⏹convention 集会⏹the Associate Press 美联社⏹have had enough 受够了⏹issue an ultimatum to …向…发出最后通牒⏹provide sth to sb…: 向…提供…（p219）⏹comply with 遵从…⏹to gather news on one’s own 靠自己采集新闻⏹bargain vt. 讨价还价，期望⏹take the lead in doing sth 在…方面带头⏹first-rate = first class a. 一流的⏹news-gathering service⏹under the direction of …: 在…的领导下⏹open bureaus in …在…建立分支机构⏹the wire-service ban 新闻社禁令⏹assisted radio in becoming … 帮助广播使之成为…⏹in states of panic over ….处于对…的恐慌之中⏹the average people…average Joe 普通百姓⏹reassuring a. 起镇定作用的，坚强的⏹keep ….informed about ….：让….了解到….⏹report/describe/broadcast … live: 现场报道，直播 p220⏹multiple pickup news broadcast 异地同步新闻播报⏹the scope and diversity of radio 广播的报道范围和丰富程度⏹vicariously身临其境地⏹eyewitness accounts 目击记，现场采集的报道⏹impact on … 对…的冲击/影响⏹coverage n. 报道⏹set the stage for … 为…作了铺垫/预备⏹radio bulletins 广播公告⏹inspire a spirit of patriotism and dedication 点燃了爱国主义热情及奉献之情⏹censorship of news 对新闻的审查 p221⏹self-imposed as well as governmental 既有自我施加的，也有政府要求的⏹… be downplayed …(实情)没有得到充分的反映;被低调处理了⏹vaudeville…1880年代至1950年代流行于美国的一种剧院歌舞杂耍综艺表演⏹variety shows 综艺节目⏹comedy series 系列喜剧⏹dominate the airwaves成为电波媒介主打节目⏹…consist of …: …由…构成⏹burlesque comedy 小品类的喜剧⏹situation comedy (sitcom)…情景喜剧⏹evolve into …演化成…⏹an episode 一集（剧目）⏹perpetuate the negative stereotype of African-Americans 固化了非洲裔美国人的负面形象⏹stereotype 刻板印象⏹provide someone with something p223⏹tailored for prime-time 专为黄金时段定制的⏹portable a.便携的 p225⏹affect the culture 影响到(当时的)文化⏹helped establish radio’s credibility为广播成为可信的新闻来源/声誉鹊起助了一臂之力⏹to adapt …to… 使…适应…⏹commercial n.（电波）广告 p226⏹tune in to …收听…⏹warn sb of …⏹banned fictional news bulletins from the airwaves. 禁止在广播里播出虚构新闻⏹lose niche 失去地盘⏹prosper vi. 繁荣⏹the cloud of TV began to cast its shadow over radio⏹apply for TV licenses 申请电视营业执照⏹advertising revenue 广告收入⏹succeed in …⏹ratings 收视率 earnings 收益 p227⏹quiz shows, soap operas, sitcoms, dramas and action/adventure shows 227⏹network affiliate stations 大广播网旗下的电视台⏹feature … vt. 以…为特色⏹disc jockey (DJ)⏹controversy 争议⏹payola sandal 贿赂丑闻⏹coin the term 发明了这个术语⏹be charged with…被指控…⏹all news stations 全新闻台⏹to advance political agendas 来推出政治议题⏹to voice one’s protests on… 就…表达抗议呼声⏹instrumental = helpful⏹launch a campaign 发起一场运动⏹play a major role in … p228⏹call-in shows 热线谈话节目⏹potpourri 百花香料，集锦⏹be categorized under 29 formats⏹contemporary hit stations 当代著名电台⏹to feature talk shows and radio personalities 以脱口秀及个性化广播节目为特色⏹to find its new niche in popular culture⏹FM 调频，AM 调幅 229⏹distortion 变形、歪曲⏹to broadcast in stereo 立体声广播⏹ A became an alternative to B: A成为取代B的一个选择⏹FCC ruling 美联邦传播委员会的政令/条例⏹be on the air⏹have yet to catch on 还得加把劲 p230⏹commercial vs. noncommercial⏹to generate advertising revenue⏹elite and specialized vs. mass cultural tastes 精英的、专业化的品味，对应于大众文化趣味⏹private foundations⏹the sources of … funding：…的资金来源231⏹station membership fees 电台会员年费⏹in-depth news programs 深度报道节目⏹be highly regarded 口碑很好⏹satellite distribution facilities 卫星传送设备⏹accomplish: here=achieve 取得⏹be drastically changed 发生了巨变⏹to cater to distinct segments of the audience 迎合、取悦于划分清晰的受众群⏹Chapter Two Television:from soaps to satellites⏹be in sharp contrast to the stereotype 与刻板印象形成鲜明对照 (p237)⏹nuclear family 传统的、几代同堂的家庭⏹skyrocket to the top of the ratings 直窜收视率榜首⏹stimulate sales in the consumer culture⏹pit A against B 使A与B相对抗⏹undermine …values 损害…价值观⏹hype the fact that… 就…进行宣传造势⏹offbeat antics 不落俗套的搞笑⏹to benefit from the clash 从冲突中得益⏹ticket： here=candidate（p240）⏹ a popularity with audience⏹controversial influence on …⏹to magnify the forces of change 张显变动之推力⏹credit TV with …：以…来赞扬电视P240⏹individuality: 独特之处, here =⏹to apply for a patent on …：申请…专利⏹to experiment with…：从事…实验⏹It wasn’t until (某时间) that….: 直到…才…⏹put…on hold 使…陷于停顿 p241⏹generate vt. 生成，产生⏹microwave relay system 微波传送系统⏹consist of …… 由…组成 p242⏹advertising agencies 广告公司⏹sponsors 赞助商⏹to issue disclosures 公布内情⏹to ensure compliance with …以确保与…相一致 p243⏹ethical standards 道德标准⏹dramatic series 连续剧⏹genre 风格，格调⏹bonanza 富矿,财富⏹time slot 播放时间段位⏹(be) subject to …服从于…⏹appeal to … 对…有吸引力⏹ A prevails over B A压倒B p244⏹be referred to as ……被称作…⏹to get people hooked on … 使人们醉心于… = to keep people glued to …p245⏹tune in 收听/收看⏹set ratings records 创下收视纪录⏹best seller 畅销书⏹electronically mediated athletics 电子媒介传送的体育竞技•astound sb. by … 以…使人大为震惊 p246 (in frame)•to pigeonhole 定类•all-around ability•become more tolerant of… 对…更加宽容 p247•spouse abuse 家庭暴力•lurid details 耸人听闻的细节•When freedom is abused, anything irrational, bizarre and sinful can happen, and often to the extremes.•based loosely on a best-seller …大致基于一个畅销书基础之上•the durability and versatility of the genre这种类型作品的持久性和多样性•serial 连续剧•appeal to the average person’s interest in the rich and elite 迎合上层菁英群体的普遍趣味•be plagued with turmoil and strife 深受混乱和纠纷所困扰•the American cultural myth•add a new dimension to … 为…添加了一个新的范畴/向度•radical 激进的、极端的•melodramatic 通俗剧风格的，夸张闹剧的 p248•witty 机智诙谐的•avant-garde 先锋的、前沿的•cultlike following 近乎崇拜的追随•take liberties with facts 随意处理事实•to heighten 提高= to raise, enhance•schlockudrams = schlock dramas 低劣廉价的电视剧•an invasion of privacy 对隐私的侵犯 p249•strive for …力争，力求•bring a complex social issue into focus 把一个复杂的社会争议带入焦点•keep readers up-to-date on… 使读者对…有最新近的了解•titillating 逗乐的 p250•gain publicity•reenact 重演、再现•be keen to do sth = be keen on sth•line-ups 节目表•camcorder 摄像机 p251•experiment … with…做…实验•top-notch 一流的•profound a. 意义深远的 p254•involvement in …•newsman = reporter•As someone puts it, 正如某人所言•conduct vt. 进行，承办 p255•investigative hearings•money laundering 洗钱•on someone’s behalf 代表某人•adopt … approaches 采用…手段 p256•human interest stories 大众趣味的报道•feature reports 新闻特写•talents 人才•deferential to …对…态度恭敬•in-depth coverage 深度报道•stay tuned to …收听、收看…•popularity 知名度•major news events 重大新闻事件•to boost ratings 提高收视率 p257•host/hostess, anchor, anchorperson, anchorman/anchorwoman•find a niche among … 在…那里有了市场/位置•to go on camera 上镜头•identify with …与…相一致•survey 问卷调查•rely on a variety of gimmicks 凭借各种手段、噱头•camcorder•videotape vt. 拍下了，摄制了…•be acquitted 被宣布无罪•rioting and violence 骚乱•profound 深远的•instantaneous 即时的•sophisticated planning 精心的策划 p258 （in frame）•lobbying 游说•hail CNN as … 把CNN赞誉为…•request for subscriptions (媒介产品的)阅听订购•commercials, spots （电子媒介里的）广告•the strengths and weaknesses of … …的褒贬，优劣• a dramatic reaching around for anything that works 网罗一切奏效的东西（吸引观众） p259•time-consuming activities p260•replace A with B 以B代替A•cherished activities 值得赞扬、积极健康的活动•play an important role in …•civil rights movement 民权运动•call for 要求…•gain momentum 开始令人瞩目，开始具有发展势头 p261•stereotyped roles 符合刻板印象的角色•make it on her own 靠她自己取得成功•accelerate their acceptance 加速其(被)认可/接受•into the mainstream popular culture进入主流大众文化•action/adventure show•moonlighting 晚上做兼职的副业、第二职业•meet resistance•urban intellectuals 城市知识分子•refined and thinking members 有教养有头脑的成员•people in intellectual circles•to make inroads into …打进，攻入…•suffer a nervous breakdown受精神崩溃的折磨•pacifying effects of TV电视的安抚哄骗效应 p262•shortcomings vs. merits/strong points•pick up on… 领悟…•mental vegetables 植物人•couch potatoes 电视迷，沙发土豆•As far as I am concerned, 就我来说，•you might as well…(对熟人、属下用语)你不妨…•feminism 女权主义/运动（见小文章）•the work force average 劳动力市场的普遍情况•The study’s findings 研究的发现/结果•socioeconomic 社会经济学的•entrepreneurs 企业家•Despite the fact that …尽管…•equal opportunities✹contend 争辩，坚信 p263✹bizarre and violent behavior✹mentally unbalanced✹and then proceed to …继而…✹fuel the arguments 引发了争议✹prevent …from …使…不致…，避免…✹run out of …: …用完了✹juveniles 青少年✹the court ruled that …法院作出…裁决✹react to …✹found someone guilty of …✹causal relationship between A and B 两者间的因果关系✹ a positive relationship between A and B两者之间的关系呈现正相关✹televised violence✹respond to … p264 =be in response to✹make-believe a. 假装出来的✹antiviolence advocates 反暴力倡导者✹ a deluge of …: …的泛滥✹…aimed at children✹an effective dramatic device for TV✹exploit vt. 利用，剥削✹have difficulty distinguishing between A and B 不易辨别两者✹philosophy 理念✹psychological effect p265✹physiological effects✹conduct studies✹excessive TV viewing✹harmful vs. beneficial✹if it is used constructively 如果使用得当✹interact with …:与…互动✹see to it that …：留意…✹vocabulary levels 词汇量✹Sesame Street 芝麻街✹inflict some damage on someone 使…遭受伤害✹to meet particular interests p267✹the elite or the high culture 精英和高雅文化✹corporate sponsorship✹fund-raiser 集资活动，集资人 p268✹Despite the fact that …✹bypassing 绕过✹pay-per-view (按每个节目)付费收看的✹Media ethics 新闻道德 p399✹respond to …by…: 以…方式对…作出反应✹ a news conference 新闻发布会，记者招待会✹reduction of violence p400✹the focus of the controversy 争议的焦点✹feast on …：盘剥…，靠…发财✹describe the scene vividly✹to spare the grisly details 不过分渲染可怕细节p401✹the function and responsibility of the mass media✹an exclusive story 一条独家新闻✹for the sake of …：看在…的面子上，缘于…✹Chances are that… 有这样的可能性…✹the coveted Pulitzer Prize令人向往不已的…✹health-code violations 违反食品条例✹screening committee 审查委员会✹turn town 拒绝、否定✹honesty and integrity 诚实正派 p402✹ethical standards for the media✹The question is… 问题是揭露劣迹的好处，是否强于新闻媒体有争议或欺骗性的做法。
广告英语单词
广告英语单词广告是商业传播的重要手段之一。
在广告领域，英语单词被广泛应用，起到准确表达和传递信息的作用。
本文将介绍一些常用的广告英语单词，帮助读者更好地理解和运用这些单词。
一、广告类型相关单词1. Advertisement (广告) - 指商业活动中通过媒体传递信息的方式，以促进销售、推广产品或服务。
2. Commercial (商业广告) - 在电视、广播等媒体上播放的广告，通常是为了推销商品或服务而制作的。
3. Print ad (印刷广告) - 出现在各种印刷媒体中的广告形式，如报纸、杂志、海报等。
4. Online ad (在线广告) - 在互联网上进行的广告宣传活动，包括横幅广告、弹窗广告、搜索引擎广告等。
5. Social media ad (社交媒体广告) - 在社交媒体平台上进行的广告投放，如Facebook广告、Instagram广告等。
二、广告策略相关单词1. Target audience (目标受众) - 广告活动所针对的特定人群或受众群体。
2. Branding (品牌营销) - 通过广告手段来塑造和推广企业或产品的品牌形象。
3. Advertising campaign (广告活动) - 针对特定目标的一系列广告策划和执行活动，通常有时间限制。
4. Promote (促销) - 通过广告手段宣传和推广产品或服务，以增加销售和知名度。
5. Call to action (号召行动) - 在广告中明确要求受众采取某种行动的表达方式，如“点击链接”、“拨打电话”等。
三、广告效果相关单词1. Impressions (曝光量) - 广告在特定时间内出现或被播放的次数，可用于衡量广告的露出度。
2. Click-through rate (点击率) - 在线广告中，广告被点击的次数与广告的曝光量之比，用于衡量广告的点击效果。
3. Conversion rate (转化率) - 广告获得实际转化行为（如购买、注册等）的比例，用于衡量广告的营销效果。
广告业常用英文术语
广告业常用英文术语广告业常用英文术语：作为一种重要的商业行为，广告业在现代经济社会中发挥着至关重要的作用。
对于广告人来说，纵横业界，常用的各种术语是必备的话语工具，因为熟悉和掌握这些术语，可以帮助他们更精准地传达信息，更好地理解客户需求和市场趋势。
以下是一些广告业常用英文术语。
1. Above-the-line (ATL) –广告活动的大众广告，包括电视、广播、报纸、杂志等2. Below-the-line (BTL) –广告活动的非大众广告，包括促销活动、直邮、电子邮件、户外广告等3. Unique selling proposition (USP) –唯一销售点，指产品或服务的独特之处，可以让消费者更倾向于购买4. Call-to-action (CTA) –行动号召，指向观众发出购买、注册、留言等行动的呼吁5. Brand awareness –品牌知名度，指消费者对品牌的熟知程度6. Brand equity –品牌资产，指品牌在消费者心目中的价值7. Brand persona –品牌人设，指品牌从营销角度构造的人格形象，以便消费者更好地理解品牌属性8. Target audience –目标受众，指营销活动的主要受众群体9. Conversion rate –转化率，指广告导致观众采取行动的比率10. Click-through rate (CTR) –点击率，指在数字广告中，观众点击广告的比率11. Cost-per-click (CPC) –每点击费用，指数字广告中，每个点击的成本12. Cost-per-impression (CPI) –千次曝光成本，数字广告中，每一千次广告曝光的成本13. Return-on-investment (ROI) –投资回报率，指广告投入与收益的比率14. Key performance indicator (KPI) –关键绩效指标，指用来衡量广告活动成功与否的指标15. Unique visitor –独立访客，指访问页面的独立用户数量16. Impressions –曝光量，指广告被展示的次数17. Reach –覆盖人数，指广告活动能够覆盖到的人群比例18. Frequency –频次，指观众看到同一广告的次数19. Native advertising –原生广告，指通过与内容相结合来欺骗观众认为这是一个有机性的内容20. Programmatic advertising –程序化广告，指使用电脑算法来自动购买和展示广告空间。
广告业常用英文术语
AA(Account Assistant)客户助理Action Plan 行动方案AD(Account Director)客户总监Add Value 附加价值Ads(Advertisement) 广告Advertorial付费软文AE(Account Executive)客户代表、客户主任Agency 代理商AM(Account Manager)客户经理Analysis Tools分析工具Announcement 公告Annual Report年报AP (Asia-Pacific) 亚太区AR List 任务清单ATL (Above the Line) 线上活动Attachment附件Audience Awareness公众认知度Auto Industry 汽车行业Awareness 认知Background Analysis 背景分析Background material 背景材料Benchmark测试基准BI (Behavior Identity)企业行为识别系统Bidding 竞标Bio个人简历Boilerplate公司简介(附在新闻稿后面的关于该公司的简短介绍) Brand Communications Strategy品牌传播战略Brand Loyalty品牌忠诚度Brand Management Commission品牌管理委员会Brand Management Consulting Firm品牌管理顾问公司Brand Management品牌管理Brand Planning/Designing品牌策划/设计Brand Positioning Survey品牌定位调查Brand Positioning 品牌定位Brand Promotion品牌推广Branding Strategy品牌战略Briefing Kit资料包Briefing情况介绍BTL (Below the Line) 线下活动BU (Business Unit)业务部门Bulletin公告栏Bundle 附赠品Business E-Mail 商务电邮Business Model商业计划Business Philosophy 经营哲学Business Strategy 经营战略Campaign 公关或营销活动Career Development 职业发展Career Planning职业计划Case study案例研究Category 类别Celebration 庆典活动CEO Reputation Management CEO声誉管理CEO's Arrangement CEO接待Channel 渠道Chart 幻灯片中的页面China Golden Awards For Excellence in Public Relations中国最佳公共关系案例大赛China International Public Relations Congress中国国际公共关系大会CI(Corporate Identity)企业形象CIPRA(China International Public Relations Association)中国国际公共关系协会CIS (Corporate Identity Sysetm)企业形象识别系统Client Database Management客户数据管理Client Oriented Strategy客户导向战略Client Relations Development System客户关系开发系统Client Relations Evaluation System客户管理评价系统Client Relations Maintenance System客户关系维护系统Client Relations Management System客户关系管理系统Client Relations Management客户管理管理Client Relations Precaution System客户管理预警系统Client Relations Supporting System客户管理支持系统Client Relations客户关系Client Satisfaction Management客户满意度管理Clipping Report剪报报告Closing Phase结束阶段Code of Conduct行为准则Code of Ethics 职业道德Communication Model 传播模式Communications Kit新闻夹Communications Management 传播管理Communications Regions传播地域Communications Strategy传播战略Community Relations社区关系Competitor竞争对手Confidential 保密的、机密的Confidential Items保密条款Consecutive Interpretation交互式翻译Consultant顾问Consumer Buying Process 顾客购买过程Consumer Database顾客数据Consumer Orientation消费者导向Consumers/Dealers Assembly用户/经销商大会Contact Person 联系人Continuous Education继续教育Controlling Phase 控制阶段Coordination Communicating协调沟通Copywriter 文案Copywriting公关文案Core Competitiveness核心竞争力Core Media核心媒体Corporate Affairs企业事务Corporate Image企业形象Corporate Profile公司简介Corporate Reputation企业声誉Corporate Video 宣传片Cost Control成本控制Cost Management成本管理Creative & Design创意设计Credential公司或个人简介Crisis Control 危机控制Crisis Management Office危机管理办公室Crisis Management Planning危机管理策划Crisis Management Team危机管理小组Crisis Management危机管理Crisis Research危机研究Crisis Statement危机声明CRM (Customer Relationship Management)客户关系管理Customer testimonial客户证言Datasheet宣传页Decoration 现场布置(装饰)Demand GenerationDemo Booth 产品演示台Diagnosis诊断Director总监Distributor 分销商DM (Direct mailing )直邮Domain Name Registration 域名注册Donation捐赠EC(East China)华东Editorial Calendar媒体刊登计划EDM(Email Direct Marketing)电子邮件营销Effective Communications有效传播Employee Compensation员工薪酬Employee Relations员工关系Environment Analysis环境分析Environment Issues环境问题Ethics of the Profession 职业道德Event Management事件管理Event Planning 事件策划Event事件、活动Executing Phase 执行阶段Execution 执行Executive President 执行总裁Fact Sheet资料(数字或其她材料)FAQ 常见问题问答Fashion Business时尚产业Feature article 深度文章Feature文章类型中的通讯Finance Management财务管理Financial Communications财经传播Flyer 宣传单页Follow-up跟进Forum 论坛GCG(Grand China) 大中国区Glossary词汇表Government Affairs政府事务Government PR 政府公关Government Relations政府关系Govt (Government) 政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR 医院公关Human Resource Management人力资源管理IMC (Integrated Marketing Communications)整合营传播Implementation实施Incentive Plan激励计划Industry Participation行业参与Initiating Phase 初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management整合管理Interactive PR 网上互动公关Internal Magazine内部期刊Internal Communications System内部传播系统Internal Communications内部传播Internal Film内部电影Internal PR 内部公关International PR国际公关Internet Communications网络传播Internet Media Communications 网媒传播Interpersonal Communications人际传播Interpreter翻译Interview 专访或面试Introduction Lantern宣传幻灯Investor Relations投资者关系Invitation Letter 邀请IPR(Institute of Public Relations)英国公共关系协会IPRA(International Public Relations Association)国际公共关系协会Issue Diagnosis问题诊断Issues Management问题管理ISV (Individual Software Vendor)独立软件开发商Job Evaluation绩效考核Journalist记者Key Media关键媒体Key Messages 关键信息Keynote Speaker主题演讲人Keynote Speech主题演讲LA( Large Account) 大客户LE (Large Enterprise)大客户Leadership 领导者Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby游说Logo标识Long Term Program长期项目Lucky Draw 抽奖Marcomm(Marketing Communications)营销传播Market Analysis Report市场分析报告Marketing Communications Mix营销传播组合Marketing Communications营销传播Marketing Strategy 市场营销战略Marketshare 市场份额Mass Media大众媒体MB(Medium business) 中客户MC(Master of Ceremonies)主持人MC(Middle China)华中MD(Managing Director) 董事总经理、执行董事Media Assistant媒介助理Media Analysis媒体分析Media Communications Strategy媒体传播战略Media Communications媒体传播Media Coverage 媒体覆盖率Media Director 媒介总监Media Executive媒介代表、媒介主任Media Inquiry媒体垂询Media Kit媒体资料包Media List媒体名单Media Manager媒介经理Media Monitor媒体监测Media Relations媒介关系Media Research媒体研究Media Tour媒体拜访或媒体外出巡游Media媒体Meeting Agenda会议议程Meeting Minutes 会议记录Merchandise促销物品Methodology方法论MI (Mind Identity)企业理念识别MI(Media Index)企业媒体声望指数Mindshare 品牌影响力份额Miscellaneous 杂费Monthly Report月报Multifunctional Task Force多职能任务小组National Standards of the PR Professional Qualification国家公共关系职业资格标准NC(North China)华北NE (Northeast China)东北Negative Report负面报道New Product Launch新产品发布News Clipping新闻剪报News Release新闻发布Newsletter通讯No-profit PR 非营利机构公关Norms of Excellent PR Management 卓越公共关系管理标准NW(Northwest China)西北Objective Diagnosis目标诊断Offering 服务内容On Site现场Online Advertisement 线上广告Online Communications线上传播Online Marketing Communications 线上营销传播Online media网络媒体Online Roadshow 网上路演Online Survey网上调查OOP(Out-of-Pocket)杂费、日常工作发生的成本Open-day Visits开放日参观Opinion Leader舆论领袖OUTCOMES Evaluation Tools输出级评估工具OUTPUTS Evaluation Tools效果级评估工具Outsourcing 外包OV(One Voice)一个声音Photo Library图片库Planning Phase 策划阶段Polish文案润色POP (Point Of Purchase Advertising) 导购点广告Positioning定位Post Event 善后工作Poster 海报Postmortem 会后书面的简短总结报告Postscript后记PR Agency公关公司PR Consulting Market公关顾问服务市场PR Consulting Practice公关顾问实务PR Consulting Service公关顾问服务PR Consulting Tools公关顾问工具PR Directorr 公共关系总监PR Evaluation公关评估PR Event 公关活动PR Guideline公关方针PR Management Working Code公关管理工作准则PR Manager 公共关系经理PR Procedure公关流程PR Proposal公关建议书PR Supervisor 公共关系主管Pre Event前期工作Pre-evaluation 预评估Preface前言Presentation 演示、陈述President 总裁Press Conference新闻发布会Press Kit媒体新闻夹Press Release新闻稿Print Media平面媒体Priority 优先的Procurement Management预警管理Product Test产品评测Profession Responsibility 职业义务Professional Association 专业协会Professional Certification 职业认证Professional Consultant 专业顾问Professional fee专业服务费Professional Grading专业等级Project Life Cycle项目生命周期Project Management项目管理Project Owner项目委托人Project Title项目标题Project公关项目Proposal公关建议书PRSA(Public Relations Society of America)美国公共关系协会Pubic Opinion公众舆论Public Affairs公共事务Public Relations Consulting公关顾问Public Relations Crisis公关危机Public Relations Management公关管理Public Relations公共关系Public Utility公用事业Publicity宣传Q&A问题问答Qualified Project Manager合格的项目经理Quality Control质量控制Quality Management质量管理Questionnaire调查问卷Quotation报价Real Estate房地产Recommendatory 推荐信Recruitment招募Reference参考资料Rehearsal预演、彩排Report报告Reputation Management 声誉管理Research Tools研究工具Reseller 经销商Retainer长期客户Review回顾、总结Risk Management风险管理Roadshow巡展、路演ROI return on investment投资回报率Rude question 不友好的问题SAE(Senior Account Executive)高级客户代表、高级客户主任SEM(Search Engine Marketing)搜索引擎营销SAM(Senior Account Manager)高级客户经理SB (Small business)小客户SC(South China)华南Scope Management范畴管理SEO(Search Engine Optimization)搜索引擎优化SMO:Social Media Optimization(社会媒体优化)Seminar研讨会Senior Consultant高级顾问Senior Media Executive高级媒介代表Senior Media Manager高级媒介经理Senior Vice President 高级副总裁Shareholders利益关系人Simultaneous interpretation同声传译Slide 幻灯片Slogan口号Social Activities社会活动Social Responsibility社会责任Source Materials客户提供的辅助资料Souvenirs & Gifts 纪念品与礼品SOV (Share of Voice)Speaking with One Voice 用一个声音说话Spokes Person Tips发言人技巧Spokesperson发言人Sponsorship Planning赞助策划Sponsorship 赞助Strategic Consulting战略咨询Strategy Communications Systems战略传播系统Strategy 战略Success Story成功故事Summary 简介、概述Supplier 供应商Survey调查SW(Southwest China)西南SWOT analysis优势、劣势、机遇、威胁分析Synopsis概要总结Target Audience 目标受众Task Marketing任务营销TBD (To be Detail)需更详细信息Team 小组、团队Technical Article技术文章Theme 主题Time Management管理Time Sheet时间管理表Two-way Asymmetry双向非平衡模式Two-way Communications双向传播Two-way Symmetry双向平衡模式UEO (user experience Optimization)用户体验优化Venue 会议地点Vertical media行业媒体VI (Visual Identity)视觉识别VIP Speech 讲话稿Virtual Computer虚拟主机Vision愿景Voiceshare 曝光信息份额VP(Vice President)副总裁VSB (Very small business) 特小客户、超小客户Website Construction网站建设Whitepaper白皮书Workshops工作研讨Worldwide 全球特写feature articles以货代款in kind机构广告institutional advertising前期市场企业广告market prep corporate advertising 营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs公共关系户public relations公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赛场营销venue marketing新闻通报录像video news release执行证明书affidavit of performance受众构成audience composition受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating一刻平均占有率average quarter-hour share交换辛迪加barter syndication无线电视broadcast TV有线电视cable TV单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated market areas班车时间drive time首播辛迪加first-run syndication形象移植imagery transfer信息式广告informercial互相连接interconnect广播电视网networks网外辛迪加off-network syndication协办participation basis占位价格preemption rate黄金时段prime time节目式广告PLA节目收率视program rating节止编排形式programming formats视听率调查服务公司rating services电台指定时间run-of-station受众总数total audience总体受众计划total audience plan广告网络ad networks广告查询ad request横幅广告banner商业回邮件business reply mail分类广告Web站classified ad Web site编辑名录compiled lists立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media直邮广告direct-mail advertising内部刊物house organs互动电视interactive TV互联网Internet互联网服务供应商Internet service provider销售信函sales letters广告礼品advertising specialty展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising陈列媒介exhibitive media全面登场full showing车内广告牌inside cards户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums标准户外广告standardized outdoor advertising 成品招贴stock posters优惠赠券take-ones商业展示会trade shows交通广告transit advertising广告英语术语——媒介策划用语广告印象advertising impression广告反应曲线advertising response curve注意度attention value受众audience受众目标audience objectives品牌开发指数brand development index品种开发指数category development index发行量circulation成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value频次frequency市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehiclesAE——Account Executive——客户代表,或客户执行。
广告公司中常用英语词汇
广告公司中常用英语词汇欢迎光临广告公司！在这里，我们使用许多常见的英语词汇来帮助我们有效地传达信息并与客户合作。
以下是一些常用的英语词汇，这些词汇在广告公司的日常工作中经常出现：1. 品牌（Brand）：指公司、产品或服务的独特身份和形象。
2. 宣传（Promotion）：通过广告活动向公众传达产品或服务的信息，以提高销售。
3. 营销（Marketing）：通过市场研究和定位来推广和销售产品或服务。
4. 客户（Client）：我们公司的合作伙伴，他们需求我们提供广告服务。
5. 目标受众（Target audience）：希望将产品或服务推向的特定群体或人群。
6. 市场策略（Marketing strategy）：为实现营销目标而制定的计划和方法。
7. 创意（Creatives）：指广告中使用的文案、设计和图像等创意元素。
8. 媒体（Media）：广告可以在其中播放的渠道，例如电视、收音机、杂志和互联网。
9. 市场调研（Market research）：通过收集和分析数据来了解受众需求和市场动态。
10. 排期（Scheduling）：根据合适的时间表，将广告在媒体上播放。
11. 营销活动（Marketing campaign）：为达到特定目标而设计的一系列广告和宣传活动。
12. 品牌认知度（Brand awareness）：受众对某个品牌的知晓度和熟悉程度。
13. ROI（Return on Investment）：投资回报率，通过计算广告投资与获得的收益来评估广告活动的效果。
14. 移动广告（Mobile advertising）：广告通过移动设备（如智能手机和平板电脑）传播。
15. 社交媒体（Social media）：通过社交平台（如Facebook、Instagram和Twitter）来传播广告信息。
这些词汇在广告公司中非常常见，我们将用它们来解释和讨论广告项目，与客户沟通并制定有效的营销策略。
300个广告名词
广告常用名词1. actual market 现有市场2. agency 广告代理3. accent 语调4. accordion fold 折叠印刷物5. ad. board (advertisement) 广告板, 看板, 招牌6. ad. Budget 广告预算7. ad. in special survey edition 特辑广告8. ad. goal 广告目标9. ad. Intelligence 广告资料10. ad. on a store 店头广告(包括window display橱窗展示,POP购买时点广告)11. ad. mix 广告组合12. ad. objective 广告目的13. ad. model 广告模式14. ad. Psychology 广告心理学15. ad. research 广告调查16. ad. scheduling model 广告媒体安排模式17. Ad. Strategy 广告战略18. ad. tactics 广告战术19. ad. target 广告目标20. ad. volume 广告量21. agenda 议事日程表22. adlib 即兴表现23. animation 动画24. animator 动画师25. appeal point 诉求点26. announce 正式宣告/布告27. announcer 广播员\主持人28. appeal power 诉求力29. appeal target 诉求对象30. approach 方法、步骤、通路表现31. AE. = account executive32. Ad. Scheduling model 广告媒体安排模式33. arrest 吸引34. arrester 抢眼的文案/标示35. art buyer 设计外联36. attach 联系37. attack 攻击38. attract 吸引39. audience 观众/受众40. awareness ad. 知名广告41. back ground背景(音乐music/灯光light)42. banner 布条,布旗43. bargain便宜44. bargain day 廉价日45. bargain sale 特卖大减价，大拍卖,特卖,大减价46. block buster 强势广告47. booklet 小册子48. billboard 广告招牌,大型看板49. brick up type layout 砌砖型广告50. brand 商标,品牌51. broadside 传单52. brochure ,（manual ）手册,经销商手册53. brokerage 佣金/回扣54. bulletin 快报(四页未订装印刷品)55. bus panel 车厢外广告56. buying defined factors 购买决定要因57. buying habits 购买习惯58. buying psychology 购买心理59. campaign 大企划战役,运动60. campaign theme 活动主题61. caption 附在相片/图片/插画的说明书62. carrier pack 手提袋63. carton display 连盒展示(陈列)64. cartoon 卡通65. catalogue 目录,型录,说明书(产品)66. car card , bus card 车内广告67. car topper 车顶立牌68. catch =catch phrase = catch line , 大标题head line 标题69. ceiling display = hanger display 悬垂展示70. ceiling hanger 天花板挂旗71. center spread 中央两页版72. chain stores 连锁店73. circulation 到达范围74. channel 信道75. channel promotion 通路促销76. checklist of ad. 广告行事表77. circular , flyer 传单78. chance ad. 机会广告79. client 客户80. clincher ad. 决定型(现场决定)广告81. commercial 商业82. communication 传播\沟通83. combative ad. 战斗广告84. company name ad. 店名广告85. company profile 公司简介86. comprehensive 最终完稿87. concept 概念/构思88. consultant 咨询者/顾问89. consumer 消费者90. contact report 联络报告91. container package 外包装92. contextual marketing 脉络行销93. convenience store 便利店94. core 主要的95. core team 核心成员96. coupon 赠品券, 折价券97. counter display 柜台展示物98. counter rack 柜台挂物架99. cubic design 立体设计100. cubic DM 立体DM广告101. cue 电视广告排期表102. dealer 批发商103. dealer helps 支持贩卖店104. demand需要/要求105. desire欲望需求106. diorama 实景模型107. disk jockey 唱片解说者/电台音乐节目主持人108. discount 折扣109. direct mail 直接信函(DM)110. display 展示111. draft 草稿图\图样112. dry run 排演\ 预演113. dummy 实物模型114. display card 展示卡片115. display box , display rack , display stand 陈列架116. distribution 销售量, 流通117. easy payment分期付款118. effect 效果119. effective ad. exposure 有效露出量120. effective ad.target 有效宣传对象121. emotional 情感/感情122. emotional ad. 感情广告123. emotional appeal 情感诉求124. estimate 估价单125. eye catch 抢眼点126. eye catcher 抢眼物127. external card 插卡128. fade退色，退光，雕谢129. fade in/out淡入/淡出（镜头语）130. fashion ad. 流行品广告131. finish work 完稿工作132. finshed art 完稿133. floor stand 落地陈列架, 地上展示物134. focus 焦点135. folder 折迭本136. flyer=circular 小传单137. format 版式138. free standing 直立印刷广告139. frequency 到达频度140. galley proof 打样, 校样141. gimmick 滑稽/噱头142. gift ad. 赠品广告143. giveaway 赠品144. gondola end 货架末端陈列145. hanging car card 车内悬挂广告146. handing mobile 吊牌147. hard sell积极推销(soft sell)148. handbill 传单149. hanger display 悬挂式展示品, 吊牌广告物150. headline 标题151. hunger ad. board 悬挂广告板152. illumination 照明广告/灯箱广告等总称，灯饰153. illustration 插图、图解154. illustrator 插图员155. image 形象156. impact 冲击、影响157. impression 印刷158. impulse buying 冲动购买159. inauguration 祝贺广告, 庆祝广告160. inside car card 车内广告161. instruction booklet 使用说明书162. island 插牌广告163. invoice 发票164. jumble display 混杂陈列165. key word 关键语166. know – how 专业技术167. kiss = keep it simple ,stupid168. label 卷标169. launch 发起，开始170. layout171. leaflet 单页传单172. light box 灯箱173. literature shelf 取阅架174. lucky draw box 抽奖箱175. lucky draw coupon 抽奖卡176. market research 市调, 市场研究177. market analysis 市场分析178. market price 市价179. market segmentation 市场细分化180. market share 市场占有率181. market target 市场标的182. marketing 销售活动183. marketing communication 销售讯息184. mass display 大量陈列, 大型陈列185. media allocation 媒体分配186. media schedule 出稿计划187. memo 备忘录188. merchandise 商品189. mobile ad. 摇动广告190. motivation research 购买动机调查191. movable banner 活动布旗192. mutuality 相互依存193. new product announcing ad. 发售广告194. outdoor ad. 户外广告195. outdoor billboard 户外看板196. outside display card 车外广告197. outspending 外发费用198. orientation 定位199. pamphlet 小册子200. package 包装201. painted wall 壁面广告202. personality性格203. persuasive说服204. pervasive 普遍深入的205. pitch 投, 掷, (销售)206. placard 广告板, 公告板207. point of purchase ad.(POP) 购买时点广告208. positioning 定位209. poster 海报210. point of sales ad.(POS ad.)=POP 贩卖时点广告211. point of purchase research(POP调查)购买时点调查212. portfolio资料夹213. portrait right 肖像权214. poster panel 广告板215. premium 赠送品216. premium 赠品217. premium ad. 赠奖广告218. premium campaign 赠奖宣传广告219. presentation 提案220. pre-production meeting 制作前准备会议221. price cutting 大减价222. pricing 价格政策223. print 印刷224. prize offer ad. 悬奖(赏)广告225. product affribates 商品特质226. product concept 商品概念227. product image 商品形象228. promote 推展229. promotional ad. 促销广告230. promotion mix 促销组合231. proof 校正/校样232. propaganda (政治)宣传233. proposal 提议、建议234. propose 计划、建议235. proposition 主张、建议、陈述236. quotation 请款单237. radio audience rate 收听率238. radio commercial 广播广告239. rational appeal 理性诉求240. readership score 注目率241. reach 到达率242. recruiting ad. 招募广告243. registration 注册244. rehearsal 预演245. reminder ad. 提醒广告246. respond 反应，回答247. retail 零售248. retail package 零售包装249. retail store 零售店250. revenue 收入251. road sign 马路广告252. rotator 旋转招牌(Ex:理发店)253. RPG=Role Play Games , 角色扮演游戏254. sales promotion ad. 促销广告255. sales promotion 促销活动256. sales bulletin 贩卖用印刷物257. sales show 贩卖秀258. sampling 分发样品259. sampling party 试饮食展会260. schedule 时间表261. scratch card 刮刮卡262. self liquidating system 折现方式263. service area 服务范围(媒体所能touch的area) 264. service ad. 服务广告265. service display 服务展示品266. sheet poster 大型海报267. share 占有率268. s.o.c = shore of customer 顾客占有率269. shelf display 橱上展示品270. shelf talker 货架插卡271. shop curta in ad. 店名广告272. shopping center 购物中心273. shopping paper 购物报纸274. show 表演,展式275. show reel 展示带276. show stand 展式站牌277. signboard 招牌278. sketch 草图279. sketch illustrator 素图插画师280. slogan 标语/口号281. small ad. 小广告(分类广告)282. solution 解决（问题）283. special position 特殊位置广告(版面) 284. speciality ad. 赠品广告(Ex.月历) 285. staff 人事/职员286. station ad. 车站广告287. station poster 车站海报288. spread space ad. 跨页广告289. station sign 车站广告板290. store traffic 店内顾客往来291. streamer 串联吊旗292. suggestion card 意见卡293. survey 调查294. table card 桌卡295. target 市场目标296. testimonial 推荐书，证明书297. tent card 三角立牌298. theme 主题299. theme of ad. 广告主题300. theme song 主题歌301. three-sheet poster 三张海报302. three dimension‘s ad. 立体广告303. thumb nail 草图304. title 标题305. time buying 购买(TV,Radio)时间306. trade card 交易卡307. trade mark 商标308. truck back 车背广告309. TVC=TV commercial 商业电视广告310. update 更新、修正311. vertical banner 垂幕广告312. vocation 请假313. wall mounted car card 车厢内广告314. wall newspaper 墙报(纸)315. wall display 壁面展示物(店内壁面上)316. wobbler, dangler 摇摇牌317. web红尘紫陌，有轰轰烈烈的昨日，也有平淡如水的今天。
英文广告术语大全
英文广告术语大全2008-11-13 10:49:07 来自: ┖風了┒(随波不逐流)广告英语术语——创作用语广告讯息advertising message艺术art艺术方向art direction艺术家artist美术总监art director大创意big idea头脑风暴法brainstorming传播媒介communications media概念化conceptualization文案人员copywriter创意纲要creative brief创意总监creative director创意过程creative process创意金字塔creative pyramid创意creative创造creativity感性诉求emotional appeals控险家explorer事实型思维fact-based thinking信息性informational法官judge指定mandatories讯息战略message strategy非文字nonverbal产品概念product concept理性诉求rational appeals目标受众target audience技巧technical转换性transformational价值型思维value-based thinking文字的verbal形象化visualization战士warrior样片animatic动画技法animation techniques声频audio艾耶1号式Ayer No.1利益式标题benefit headlines第 1 页正文body copy粗体boldface照相制版camera-ready art表演纲要casting brief结尾close命令式标题command headlines末稿comprehensive layout/comp演示demonstration设计design技巧式正文device copy对白/独白式正文dialog/monolog copy旁白donut标题headline吸引技巧hook图标icon插图画家illustrators企业形象式正文institutional copy整合广告integrated commercial内容段落interior paragraphs斜体italic歌谣式jingles肩题kicker布局图layout预备段落lead-in paragraph生活方式式技法lifestyle techniques标志logotypes助记手段mnemonic device音乐式广告musical commercials音乐标志musical logo叙述式正文narrative copy新闻/信息式标题news/information headlines 出镜头on camera拼版paste up摄影师photographers图片说明式正文picture-caption copy方框图片式布局picture-window layout招贴式格式poster-style format主持人式广告presenter commercial启发式标题provocative headlines疑问式标题question headlines广播人物radio personality脚本script第 2 页印签seal签名signature cuts生活片段slice of life口号slogans故事板storyboard故事板草图storyboard roughs直截了当式straight announcement直接推销式正文straight-sell copy副标题subhead标题句taglines证言testimonial正文text主题句theme lines小样thumbnail收尾trial close图形部分visuals旁白voiceover模拟校样analog proof动画animation合成片answer print光圈aperture音控台audio console底片base art出血版bleeds蓝线blueline照相排版术camera-ready art字符计算式character-count method电影摄影师cinematographer截止期closing date色基color key分色color separation连续调continuous tones控制室control room组排copy cast封面纸cover paper青、黄、红、黑印刷CYMK printing数字媒介digital media数字校样digital proof数码视频效应装置DVE units导演director特排字体display type复制带dubs第 3 页拷贝dupes电子制作electronic production晒版台纸flats一套铅字font四色印刷four-color process网目凸版halfone plate网屏halftone screen互动电视interactive TV任务夹job jacket出格kerning电脑亭kiosk加空铅leading硬性软片line film线画版line plate实景真人live action外景地location制片场lot指令mandatories公共场所mass audience venue母带master tape合成样片mixed interlock助记手段mnemonic device多媒体演示multimedia presentation正色投影胶片orthographic film透明塑料膜overlay个人场所personal audience venue平台使用费platform licensing后期制作阶段postproduction phase开印前阶段prepress phase预备阶段preproduction phase印刷制作经理print production manager印刷制作过程print production process非公开场所private audience venue制片人producer制作阶段production phase复映复播追加酬金residual fee反差套印reverse knockout无衬线字体sans serif最低合同工资scale衬线字体serif一场session特技special effects第 4 页插播广告spots剥版stripping叠supers演播人员talent自动台词提示器teleprompter课本纸text paper正文字体text type合套trap字系type families排印工艺typography网页Web page单词计算式word-count method工作样片work print书写纸writing paper广告英语术语——公共关系用语社论式广告advertorial倡导广告advocacy advertising伏击式营销ambush marketing视听材料audiovisual materials公告牌bulleting boards社会参与community involvement企业广告corporate advertising企业识别广告corporate identity advertising危机管理crisis management娱乐entertainment展品exhibits特写feature articles内部通报house organ以货代款in kind机构广告institutional advertising游说lobbying前期市场企业广告market prep corporate advertising 营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling慈善行为philanthropy招贴posters传媒炒作press agentry传媒工具press/media kit第 5 页公共事务public affairs公共关系户public relations公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赞助sponsorship赛场营销venue marketing新闻通报录像video news release广告英语术语——广播媒介用语执行证明书affidavit of performance受众构成audience composition受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating一刻平均占有率average quarter-hour share交换辛迪加barter syndication无线电视broadcast TV有线电视cable TV单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated market areas班车时间drive time首播辛迪加first-run syndication毛评点gross rating points开机家庭HUT形象移植imagery transfer信息式广告informercial互相连接interconnect存货inventory地方时间local time赔偿条件make-goods广播电视网networks第 6 页网外辛迪加off-network syndication协办participation basis占位价格preemption rate黄金时段prime time节目式广告PLA节目收率视program rating节止编排形式programming formats视听率调查服务公司rating services电台指定时间run-of-station赞助sponsorship点播广播spot announcement点播广播spot radio受众总数total audience总体受众计划total audience plan电视家庭TVHH特高频UHF甚高频VHF广告英语术语——互动媒介用语广告网络ad networks广告查询ad request横幅广告banner阔幅说明书broadsides手册brochures商业回邮件business reply mail按钮button有线调制解调器cable-modem目录catalogs光驱CD-ROM分类广告Web站classified ad Web site点击率click rate点进率click-throughs编辑名录compiled lists小甜饼cookies立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media直接电脑Direct PC直邮广告direct-mail advertising折页folders主页home pages第 7 页专属名录houselists内部刊物house organs互动电视interactive TV互联网Internet互联网服务供应商Internet service provider插播广告interstitial关键词keyword电脑亭kiosk信件公司letter shop名录经纪人list broker邮件反应名录mail-response lists明信片postcards推播技术push technology销售信函sales letters搜索引擎search engines邮简self-mailers赞助sponsorship公告书statement stuffersWeb浏览器Web browser网页Web pageWeb电视Web TV万维网World Wide Web广告英语术语——户外媒介用语广告礼品advertising specialty自动取款机ATM基本巴士单位basic bus展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising名录directories8张招贴eight-sheet posters电子显示屏electronic signs陈列品exhibits陈列媒介exhibitive media全面登场full showing全球定位系统GPS车内广告牌inside cards100露出数100showing第 8 页户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums产品安插product placement登场showing看板spectaculars标准户外广告standardized outdoor advertising 成品招贴stock posters优惠赠券take-ones出租车外壳taxicab exteriors终点站招贴terminal posters30张招贴架30-sheet poster panel整车牌位total bus商业展示会trade shows交通广告transit advertising车站棚广州广告transit shelter advertising录像手册video brochure广告英语术语——媒介策划用语广告印象advertising impression广告反应曲线advertising response curve注意度attention value受众audience受众目标audience objectives间歇式排期blinking品牌开发指数brand development index集中式bursting品种开发指数category development index发行量circulation持续性continuity持续式continuous schedule成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach第 9 页暴露值exposure value市场、资金、媒介、组合、方法5Ms起伏式flighting schedule频次frequency总印象gross impressions毛评点gross rating points市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehicles讯息力度message weight方法methodology组合媒介法mixed-media approach资金money驱动值motivation value看见机会opportunity to see脉冲式pulsing schedule视听率rating到达率reach每册读者数readers per copy近期策划recency planning路障式roadblocking外溢媒介spillover media增效效应synergy电视户television households广告英语术语——媒介运用用语发行量审核局ABC出血bleed批量折扣bulk discounts行业杂志business magazines发行量审核circulation audit分类广告classified ads纽约分类广告网络CANNY分类图片广告classified display ads截稿日期closing date彩色样品纸条color strip混合收费制combination rates消费者杂志consumer magazines第 10 页合同收费制contract rate赠阅发行controlled circulation联合形式cooperative/co-op programs千人成本CPM封面日期cover date封面位置cover position购物杂志custom magazine日报daily newspapers人口版demographic editions图片广告display advertising实际收费earned rates农业刊物farm publications统一收费制度flat rate香味纸条fragrance strips频率折扣frequency discounts黄金版位full position门式折页gatefold地理版geographic editions基本发行量guaranteed circulation横向刊物horizontal publication独立购物指南independent shopping guide插页insert加插刊登通知insertion order岛形半版island halves小单元junior unit地方城市杂志local city magazine杂志出版人协会MPA媒介采购员media buyer媒介标尺调查有限公司MRI全国性杂志national magazines全国性价格national rate美国报业协会NAA报纸版面库NSB上市日期on-sale date公开收费制度open rate订阅发行paid circulation自动弹启式广告pop-up ad.自选版位费preferred-position rates预印广告插页preprinted inserts初级发行量primary circulation清样proof copy公告public notice第 11 页费率基准rate base价目表rate card阅读告示reading notice地区性刊物regional publications任意版位费制ROP advertising rates二级读者量secondary/pass-along readership欠资收费制short rate赛蒙斯市场调查局SMRB多胞胎版split runs标准广告单位SAU标准收费与数据服务公司SRDS标准型报纸standard-size newspaper周日增刊Sunday supplement小报型报纸tabloid newspaper撕样tear sheets三维广告3-D ads纵向刊物vertical publication数量折扣volume discounts周报weekly newspapers广告英语术语——销售用语广告津贴advertising allowance回购津贴buyback allowance目录catalog减价促销cents-off promotion套装赠送combination offer公司大会与经销商聚会company conventions & dealer meetings 消费者销售推广consumer sales promotion竞赛contest联合广告cooperative/co-op advertising优惠券coupons顾客终身价值customer lifetime value数据进入data access数据管理data management数据库database数据库营销database marketing直接营销direct marketing直接反应广告direct-response advertising直接销售战略direct-sales strategy第 12 页直接销售direct selling陈列津贴display allowance易地销售diverting电子优惠券electronic coupons提前购买forward buying广告插页free-standing inserts游戏game店内样品试用in-store sampling联络媒介linkage media人员销售personal selling售点材料point-of-purchase materials什锦袋装样品polybagging奖品premiums拉式战略pull strategy推销奖金push money/spiffs推式战略push strategy部分退款rebates近期、频次、货币方程RFM formula销售推广sales promotion样品试用sampling货位津贴slotting allowance抽奖sweepstake电话营销telemarketing贸易广告trade advertising贸易集中trade concentration贸易折扣trade deals贸易推广trade promotion广告英语术语——行政用语明确表示affirmative disclosure美国广告联盟AAF美国广告公司协会AAAA全国性广告主协会ANA商业促进局BBB停止/中止令cease-and-desist order比较广告comparative advertising服罪判决书consent decree消费者保护团体consumer advocate消费者信息网络consumer information networks第 13 页消费者保护主义consumerism版权copyright更正广告corrective advertising欺骗性广告deceptive advertising推荐endorsements道德广告ethical advertising联邦通讯委员会FCC联邦贸易委员会FTC食品与药品管理局FDA知识产权intellectual property长期宏观论long-term macro arguments全国广告处NAD国家广告审查局NARB国家广告审查委员会NARC非产品事实nonproduct facts营养标识与教育法Nutritional Labeling and Education Act专利patent隐私权privacy rights夸大puffery短期操纵论short-term manipulative arguments社会责任social responsibility潜意识广告subliminal advertising证据substantiation证实testimonials商标trademark不正当广告unfair advertising美国专利与商标署U.S.Patent and Trademark Office网络广告名词解释一、以下是网络广告中常用名词的解释1.Banner：横幅广告，一个表现商家广告内容的图片，放置在广告商的页面上，是互联网广告中最基本的广告形式，尺寸是480*60像素，或233*30像素，一般是使用GIF格式的图像文件，可以使用静态图形，也可用多帧图像拼接为动画图像。
广告常用英语
广告常用英文ae——account executive——客户代表，或客户执行。
代表广告公司接受广告主各种业务，并负责整体执行的人。
account group——业务小组。
广告公司内负责某特定客户之工作小组。
以ae为中心，成员包括行销企划、创意、媒体等工作人员，替客户执行广告企划设定、广告表现制作、媒体安排等业务。
appeal point——诉求点。
广告讯息中，最能打动消费者心理，并引起行动的重点。
brain storming——动脑会议。
可自由发想，不受限制的讨论会议。
brand image——品牌形象。
消费者对商品品牌之印象。
cf——commercial film——乃广告影片是也，可不是电视广告脚本哦，commercial 是电视广告脚本。
competitive presentation——比稿。
有的广告主不会将广告计划立即委托一家广告公司，而是让多家广告公司彼此竞争，再从中选择最优秀、最满意的广告公司。
copywriter——文案（撰文人员）。
负责广告文案的专门写作。
ci——corporate identity——企业识别。
以统一性的标志表示企业的理念、文化以及经营的任务。
creative boutique——创意工作室。
“boutique”为法语中商店的意思，指专门零售店，特别是指贩卖流行物品、装饰品的商店。
以这种语意为背景，由少数人组成、专门制作广告的公司，便称为小型制作专业广告公司。
direct response advertising——直效广告。
需要从潜在客户处得到简单回应的广告。
例如邮购、直接信函、电讯行销，及有线电视购物频道。
直效广告必须是双向沟通的。
director——指导。
在整个广告作业中，担任指导之专业职务。
依照其经验不同，指导可分为资深指导（senior director)、指导（director）和助理指导（assistant director）。
指导有以下各专业职位：account director（业务指导）creative director（创意指导）arts director（美术指导）copy director（文案指导）media director（媒体指导）planning director（企划指导）finisher——完稿员。
广告行业常见英语词汇
·广告英语·常用词汇表·广告策划1. 4P 营销4P 组合=Product, Price, Place, Promotion mix2. 4C 营销4C 组合=Consumer wants and needs, Cost, Convenience,Communication3. IMC 整合营销传播=Integrated Marketing Communication4. launch 上市，启动5. campaign 广告活动，广告战役，广告全案6. case 案例7. biz 商业=business，新闻中常见此缩写。
8. sponsor 赞助商9. marketing mix 营销组合10. product 产品11. life cycle 产品生命周期12. place 渠道13. channel 渠道14. retailer 零售商，经销商15. logistics 物流16. mall 大型购物中心17. supermarket 超市18. convinient store 便利店19. PR 公关=Public Relationships20. guanxi 关系即汉语“关系”发音，成为新的英语外来词。
21. publicity 宣传22. spokesman 代言人/发言人23. news release 新闻稿24. personal selling 人员销售25. SP 促销=Sales promotion26. stimulate 刺激，激励27. sample 赠品28. discount 折扣29. price-off 折价30. free 免费31. coupon 优惠券32. POP 售卖点广告=Point of Purchase33. base 基于34. consumer 消费者35. customer 顾客36. CS 顾客满意度=Customer Satisfaction37. CRM 客户关系管理=Customer Relationship Management38. consumer insight 消费者洞察39. target 目标40. potential consumer 潜在消费者41. SOM 市场占有率=Share of Market42. B2B，C2C，B2C B=business，C=consumer，2=to43. budget 经费预算44. expenditure 花费45. expense 花费46. cost 成本47. fee 费用48. investment 投放，投资如，媒介投放media investment49. charge 费用50. revenue 营业额，营收如，广告advertising revenue51. profit 利润，收益52. segmentation 市场细分如，marketing segmentation53. Niche market 利基市场，小众市场54. project management 项目管理55. local 本土的，本地的56. global 全球的57. the greater China market 大中华市场通常指大陆+香港+澳门+台湾，广义甚至包括新加坡、马来西亚。
广告英语翻译常用词汇大全
广告英语翻译常用词汇大全- 预售：pre-sale- 优惠：discount- 促销：promotion- 折扣：offer- 特价：special price- 满减：buy more, save more- 限时限量：limited time and quantity- 省钱：save money- 免费：free- 优惠券：coupon- 购买：purchase- 赠品：gift- 特别优惠：special offer- 独家：exclusive- 家庭装：family pack- 买一送一：buy one get one free- 换购：buy and get- 季节性优惠：seasonal offer- 脱销：sold out- 即将到货：coming soon- 全场打折：store-wide sale- 多样选择：wide selection- 高品质：high-quality- 新品上市：new arrival- 限时抢购：flash sale- 全球免邮：international free shipping - 快递配送：express delivery- 无条件退款：money-back guarantee - 超值组合：value set- 清仓：clearance sale- 少量现货：limited stock available- 捆绑销售：bundle sales- 充满活力：energetic- 功能强大：powerful functions- 全新升级：brand new upgrade- 创新设计：innovative design- 独特风格：unique style- 经典款式：classic style- 流行元素：trendy elements- 多功能：versatile- 定制：custom-made- 适合所有人群：suitable for all ages - 时尚搭配：stylish match- 高端大气：high-end and stylish- 舒适度：comfortable fit- 防水耐用：waterproof and durable- 优质面料：premium fabric- 轻便携带：portable and easy to carry - 方便使用：convenient to use- 持久保湿：long-lasting moisturizing - 深度修复：deep repair- 平易近人：affordable price- 价廉物美：cost-effective- 无需担心质量问题：no worries about quality- 改善生活质量：improve quality of life- 提高工作效率：enhance work efficiency- 增添乐趣：add fun- 领先品牌：leading brand- 值得信赖：trustworthy- 健康环保：healthy and environmentally-friendly- 无刺激无副作用：non-irritating with no side effects- 数字化：digitized- 便捷操作：convenient operation- 眼保健操：eye exercises- 满足不同需求：meet different needs- 解决问题：solve problems- 提升形象：enhance image- 高效节能：high-efficiency and energy-saving- 减少污染：reduce pollution- 创造美好生活：create a better life购买物品时，我们都希望能获得最优惠的价格和最大的实惠。
广告行业常用单词
广告行业常用单词Session会议Bulletin公告；公报Underscore强调；划线于……下Make out a case for阐明论据Curb 路边Setback 抑制，挫折；退步，逆流Coupon 优惠券；息票；赠券；联票Metro地铁；大都市Online activation线上启动；在线激活Creative adj 1.创造性的；有创造力的；2.创造的；创作的；3.产生的，引起…的（常与of连用）n.（美国俚语）富与创造力的人，创造人员（尤指广告制作者），广告设计（制作）者；广告宣传策划者。
Traffic n.1、交通；往来；通行；交通量；2、运输；运输业；运输量；3、（某一运输公司在一定时期内的）货运量；客流量。
vi.1、做…买卖（尤指进行非法交易）（与in连用）：to traffic in guns (买卖枪炮)；2、与…做买卖：to traffic with France（与法国进行贸易）；3、走来走去，来来往往；vt. 1、做…生意；以…做交易；出卖…；to traffic illicit merchandise (做违禁商品买卖)； 2、在…上通行 a heavily trafficked street(行人车辆很多的街道)。
短语：arterial traffic 交通干线Have no traffic with 和…没交往The traffic will bear 目前情况所允许的Illicit/i’lisit/ adj. 违法的，违禁的；非法的，不合法的；不正当的，不适当的；Merchandise n. 商品、货物；商业； vi.做买卖，经商；vt. 1、经营，买卖；2、推销，销售；3、宣扬，吹捧，使被接受，试被相信。
Merchant n.商人，批发商，零售商，零售商店店主，入迷的人，热衷者；Adj. 商人的，商业的，商船的Vt. 经营，买卖，推销。
Arterial adj.动脉的，主干的，干线的；n. （河流等的）主流，（铁路、公路等的）主干，干线，干道。
广告行业常用英文词汇
广告行业常用英文词汇广告行业常用英文词汇ENGLISH VOCABULARY OF ADVERTISING INDUSTRY advertising Agency广告公司 advertising Agent广告代理人advertising Research广告调研anatomy of a Sale销售分析art Director美术指导bill Boards路牌广告body Copy广告正文broadcast Advertising广播广告buying motive购买动机classified Advertising分类广告commercial Advertising商业广告consumer Advertising消费者广告 creative platform创意大纲direct Mail邮寄广告display Advertising陈列广告electric Media电子媒介industrial Advertising工业广告international Advertising国际广告media Service广告媒介代理noncommercial Advertising非商业广告Inonproduct Advertising非产品广告 outdoor Advertising户外广告pointof-Purchase Advertising销售现场广告prirne prospect目标消费群public relation公共关系radio／TV Production广播电视节目制作recruitment Advertising招聘广告 retail Advertising零售广告sale Advertising销售广告share of Market市场份额target Market目标市场task Budgeting广告预算time Spot广告时间USP(the Unity Selling Proposition)营销组合Cl(Corporatc Identity)企业识别 MI(Mind Identity)理念识别Bl(Behavior Identityl行为识别VI(Visual Identity)视觉识别advertising广告appropriation广告预算分配audience广告对象catalog商品说明书consumers消费者copy广告正文 copywriter广告撰稿人ayout广告布局media媒介motivation动机positioning市场定位promotion促销rebating折扣slogan广告口号television advertising电视广告consumer advertising消费品广告film advertising 电影广告sky advertising空中广告postcard advertising明信片广告specialty advertising纪念品广告product advertising商品广告professional advertising商品服务广告industrial advertising工业品广告corporate advertising公司广告one shot报刊上的一次性广告display advertisement造型广告advertising budget广告支出预算advertising media广告传播媒介international advertising agency国际广告公司full service advertising agency(提供)全套服务的广告公司advertising agency network广告公司网络ayout ofan advertisement广告设计模型buying space购买广告权directory advertising在各种手册中刊登广告size ofan advertisement广告规格advertisement originator]一告编制人repeat an advertisement重复广告，重播(重登)广告place all advertisement,put up an advertisement登广告advertising material，advertising literature广告材料 Advertising Association广告协会(英国机构，旨在维持广告的水平，保护广告客户及代理商的利益)the Advertising Standards Authority广告标准管理局(英国机构，旨在保护公众。
广告业常用术语
广告业常用术语1. 广告主（Advertiser）：广告主是指购买广告空间或时间，以宣传其产品、服务或品牌的企业或个人。
2. 广告代理（Advertising Agency）：广告代理是指为广告主提供广告策划、创意、制作和发布等服务的专业机构。
3. 广告预算（Advertising Budget）：广告预算是指广告主在广告活动上投入的财务资源，包括广告制作、发布和推广等费用。
4. 广告目标（Advertising Objective）：广告目标是指广告主希望通过广告活动实现的具体目标，如提高品牌知名度、促进产品销售或改变消费者行为等。
5. 广告创意（Advertising Creativity）：广告创意是指广告制作过程中所运用的创意思维和艺术表现手法，以吸引目标受众的注意力并传达广告信息。
6. 广告媒介（Advertising Media）：广告媒介是指广告信息传播的渠道和平台，如电视、广播、报纸、杂志、互联网等。
7. 广告受众（Advertising Audience）：广告受众是指广告信息的目标接收者，即广告主希望影响和吸引的潜在消费者。
8. 广告效果（Advertising Effectiveness）：广告效果是指广告活动对目标受众产生的影响和结果，如提高品牌知名度、增加产品销量或改善消费者态度等。
9. 广告投放（Advertising Placement）：广告投放是指将广告信息发布在特定的广告媒介上，以实现广告目标的过程。
10. 广告监测（Advertising Monitoring）：广告监测是指对广告活动的效果进行实时跟踪和评估，以了解广告投放的效果和受众反应，从而优化广告策略。
1. 目标市场（Target Market）：这是广告主希望其广告信息能够到达并产生影响的特定群体。
了解目标市场有助于定制更有效的广告策略。
2. 品牌形象（Brand Image）：品牌形象是指消费者对某一品牌的整体印象和感知，包括品牌个性、价值观和定位。
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产品远销英国、美国、日本、意大利和东南亚，深受消费者欢迎和好评Our products are sold in Britain, America, Japan, Italy and South East Asia and well appreciated by their purchasers.畅销全球selling well all over the world典雅大方elegant and graceful定型耐久durable modeling方便顾客making things convenient for customers方便群众making things convenient for the people。
to suit the people's convenience方便商品convenience goods方便生活bringingmore convenience to the people in their daily life。
providing amenitiesfor the people。
making life easier for the population各式俱全wide selection。
large assortment顾客第一Customers first顾客是我们的皇帝We take customers as our Gods.规格齐全a complete range of specifications。
complete in specifications花样繁多a wide selection of colours and designs货色齐全goods of every description are available.客商第一，信誉第一clients first, reputation first款式多样a great variety of models款式活泼端庄vivid and great in style款式齐全various styles款式新颖attractive designs。
fashionable(in) style。
novel (in) design。
up-to-date styling 款式新颖众多diversified latest designs美观大方elegant appearance美观耐用attractive and durable品质优良，疗效显著，誉满全球，欢迎选购excellent quality, evident effect, good reputation over the world, orders are welcome.品种多样numerous in variety品种繁多great varieties品种齐全complete range of articles。
a great variety of goods让我们的商品走向世界Let our commodities go to the world.色彩鲜艳bright in colour色泽光润bright luster色泽艳丽beautiful in colour深受顾客欢迎We have won praise from customers。
to win warm praise from customers.深受国内外客户的信赖和称誉to win a high admiration and is widely trusted at home and abroad. 深受消费者的欢迎和好评to be highly praised and appreciated by the consuming public式样美观aesthetic appearance。
attractive fashion式样新颖大方modern and elegant in fashion式样雅致elegant in style式样众多in many styles适合男女老幼四季穿着suitable for men and women of all ages in all seasons外型大方elegant shape享有声誉to win a high admiration新品迭出new varieties are introduced one after another行销世界to be distributed all over the world以工艺精细、针法灵巧多样、图案典雅大方而闻名中外to be renowned both at home and abroad for exquisite workmanship, skillful knitting and elegant design以用料讲究、图案新颖、色泽秀丽、工艺精湛而著称famous for selected materials, novel designs, delightful colors and exquisite workmanship以质优原料，尺寸齐全，品种花样繁多而著称famous for high quality raw materials, full range of specifications and sizes, and great variety of designs and colours誉满中外to enjoy high reputation at home and abroad在国际市场上享有盛誉to enjoy high reputation in the international market造型美观attractive appearance。
handsome apprearance质量第一，用户至上quality first, consumers first种类繁多wide varieties安心益气to make one feel at ease and energetic包君健康keep you fit all the time保健治病promoting health and curing diseases保暖防风warm and windproof补肝益肾，调和气血，益髓添精，强健筋骨，乌须黑发，驻颜养血anenricher and nutrient for the liver and kidney, for improving bloodcirculation, beneficial to essential medulla, strengthening sinews andbones, preventing hairs from greying and helpful to retain complexion补气，健脾，益精滋肾，祛风活血，强筋壮骨goodfor energy and the spleen, beneficial to the sperm, nourishing thekidneys relieving rheumatism, activating blood circulation andstrengthening sinews and bones补血和气，壮腰强筋norishing blood and adjusting spirit, strenthening waist and sinews除湿散寒，祛风定痛relieving rheumatism, chills and pains穿着舒适轻便comfortable and easy to wear促进体质to invigorate health effectively涤烦疗渴to clear out annoyance and quench thirst冬暖夏凉cool in summer and warm in winter芳香开窍，理气止痛removing obstruction, smoothing circulation and stopping pains.防病治病，延年益寿to prevent and cure diseases, and to have a long life.富有浓厚诗情两画意rich in poetic and pictorial splendor瑰丽多彩pretty and colourful花色入时fashionable patterns华丽臻美beautiful and charming戒烟making people refrain from smoking经久耐用durable in use。
durable service久享盛名with a long standing reputation居家旅行，工矿必备之良药an indispensable sovereign remedy for home, travelling, factories and mines.SupeJob (2009-6-17 14:57:55)老少良伴good companions for children as well as adults历史悠久to have a long historical standing男女老少皆宜sutable for men, women, and children其功若神as effectively as a fairy does.轻身延寿to reduce body weight and prolong life.清火明目，怡神醒脑，帮助消化to produce an effect toward clear vision, refreshment, and digestion helping清洁口腔cleaning the oral cavity.清热润喉，止咳化痰，益气消哑good for antipyretic and throat soother, curing cough and facilitating expectoration and relieving hoarseness清晰突出clear and distinctive祛风散寒，活血止痛relieving rheumatism and cold, invigorating blood circulation and stopping pains染制精良meticulous dyeing processes柔软轻盈soft and light色彩夺目，迥然不俗colours are striking, yet not vulgar色彩奇异大方in pain, fancy colours色彩协调matching in colour色泽鲜艳可爱lovely luster设计华丽luxuriant in design手感舒适comfortable feel提神，生津refreshing and enriching the saliva条纹清晰clear-cut texture消热止渴relieving heat and thirst.消暑解热，明目怡神relieving heat and sunstroke, refreshing and beneficial to the eyes颜色调和harmonious colours益气强壮，延缓衰老bracing up the whole system and strengthening it, delaying senility益气养阴，生津增液，补肺健脾supplement the vital energy and nourish yin, promote the production of body fluid and saliva雍容华丽rich and magnificent永不褪色fast colour优点出众outstanding features质地考究superior (in) quality质地优良fine quality助消化，除油腻to help digest greasy food按质论价fixing prices according to quality of products包装多样diversified in packaging包装牢固strong packing包装美观牢固elegant and sturdy package包装新颖美观fashionable and attractive packages保温性强extremely efficient in preserving heat。