电子商务概论 英文版 第二版 课件3
《电子商务英语》教学课件—Unit 3
seller/exporter
buyer/importer
Germany
China
Warm-up Questions:
2. How can a buyer find out about manufacturers and their goods?
Some possible ways to find out about manufacturers and their goods:
B. embroidery D. business class F. booth H. fare J. cash
Vocabulary
1. clerk 4. discount
2. cash
3. garments
5. economy class
6. booth
7. credit card
8. catalogue
Learning Objectives
In this unit, you’ll ➢ learn to make the airline reservation by phone. ➢ learn to negotiate in a trade fair. ➢ learn the basic processes in international business. ➢ learn how to write an offer and a counter-offer.
√
Book the ticket beforehand in the busy season
√
Making Air Ticket Reservation
• What information should you give the reservation clerk or travel agent when making airline reservation?
电子商务概论INTRODUCTION OF ELECTRONIC BUSINESS(第2版)
11.4.2 网络中侵犯隐私权的种类
1.非法收集、利用个人数据 2.非法干涉、监视私人活动 3.非法侵入、窥探个人领域 4.擅自泄露他人隐私
11.4.3 网络侵犯隐私的特点
客体的扩大化和数据化 性质的双重化 侵权行为手段的智能化、隐蔽化 侵权后果的严重化
11.3.2 网络著作权的法律保护
互联网的发展对著作权提出了巨大的挑战。 2001年10月修订的《中华人民共和国著作权法》 将信息网络传播权规定为著作权人的权利—— 信息网络传播权，即以有线或者无线方式向公 众提供作品，使公众可以在其个人选定的时间 和地点获得作品的权利，但并没有规定相应的 保护办法 国家版权局和信息产业部制定了《互联网著作 权行政保护办法》。
电子商务概论
INTRODUCTION OF ELECTRONIC BUSINESS
（第2版）
第11章 电子商务法律问题
学习目标
理解电子商务法律的含义及其产生背景； 熟悉电子商务法律的任务和特征； 了解电子商务相关法律问题和基本法律制度； 了解国内外电子商务立法现状
电子商务法律问题
11.1 电子商务法概述 11.2 电子商务交易中存在的法律问题 11.3 电子商务中的知识产权问题 11.4 电子商务中隐私权的保护 11.5 电子商务的税收问题 11.6 网络侵权案件的管辖 11.7 虚拟财产的法律保护
11.5.1 电子商务征税面临的难题
新的交易形式使传统税收制度中的纳税环节、纳 税地点、国际税收管辖权等无法适用新的环境。 课税凭证的电子化、无纸化，加大了税收征管和 稽查的难度。
11.5.2 国外电子商务税收政策
1997年美国在“全球电子商务框架”报告中，对电子 商务征税提出以下原则：
2024年《电子商务概论》全套电子课件(完整版)
电子商务的优势与挑战
01
02
03
优势
降低成本、提高效率、拓 展市场、增强竞争力等。
2024/2/29
挑战
网络安全问题、法律法规 不完善、物流配送问题、 消费者信任度低等。
应对策略
加强技术研发和应用、完 善法律法规、优化物流配 送体系、提高消费者信任 度等。
6
02
电子商务技术基础
2024/2/29
《电子商务概论》全套电子 课件(完整版)
2024/2/29
1
目 录
2024/2/29
• 电子商务概述 • 电子商务技术基础 • 电子商务应用 • 电子商务支付与结算 • 电子商务物流与供应链管理 • 电子商务法律法规与伦理道德
2
2024/2/29
01
电子商务概述
3
电子商务的定义与发展
2024/2/29
加密技术
对称加密、非对称加密和混合 加密等加密技术的原理和应用 。
安全协议
SSL/TLS协议、SET协议等安全 协议的原理和在电子商务中的 应用。
防火墙与入侵检测
防火墙的工作原理和分类，入 侵检测系统的原理和应用等。
11
2024/2/29
03
电子商务应用
12
B2B电子商务
1 2
B2B电子商务模式
移动电子商务应用案例
通过典型案例，探讨移动电子商务在移动支付、移动购物等方面的 应用。
16
04
电子商务支付与结算
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17
电子支付概述
2024/2/29
电子支付的定义
通过电子化的方式实现货币资金的转移和清算。
电子支付的发展历程
高教社2023电子商务数据分析概论(第二版)教学课件03
随着大数据时代的到来，公民个人信息面临着被过度收集、非法收集和滥用的风险。个人信息 的“透明化”也逐步成为滋生犯罪的温床。在便捷与安全问题并存时，个人信息如何得到保障?
A.单元格颜色
B.字体颜色
C.单元格图标
D.字体大小
数据赋能
Web 3D三维可视化数据采集平台为智慧工厂赋能
智慧工厂是现代工厂信息化发展的新阶段，它是在数字化工厂的基础上，利用物联网技术和设备监 控技术加强信息管理和服务;清楚掌握产销流程，提高生产过程的可控性，减少生产线上人工的干预，即 时正确地采集生产线数据，合理编排生产计划与生产进度。智慧工厂集绿色智能的手段和智能系统等新 兴技术于一体，构建一个高效节能、绿色环保、环境舒适的人性化工厂。
版权声明
本课件版权归属北京博导前程信息技术股份有限公司，仅允许1+X试点院校和相 关院校教师用于学生培训使用。未途，否则我公司有权追究一切版权法律责 任。
谢谢观看
THANK YOU FOR WATCHING
法治导航
大邑法院经审理认为，根据《中华人民共和国刑法》第二百五十三条之一规定，被告人杨某甲 等4人违反国家有关规定，非法获取并出售公民个人信息，情节特别严重;被告人吴某等8人非法获取 公民个人信息，情节特别严重，其行为均构成侵犯公民个人信息罪。鉴于部分被告人犯罪后投案自 首且全部被告人均如实供述了自己的罪行，可以从轻或者减轻处罚。
数据赋能
智慧工厂利用物联网技术实现对工厂人员和设备进行信息管理和服务，使得工厂形成万物互联和管 理统一，实现数据信息的互联互通，帮助提高工厂的生产效率，降低生产成本，优化设备运行状态和节 能降耗，将工业制造与物联网应用结合，构建智造生产区。
电子商务导论英文版2版PPT、教师手册、试题库 turban_iec3_tif_09
Introduction to Electronic Commerce, 3e (Turban)Chapter 9 Electronic Commerce Security and Fraud Protection9.1 True/False1) According to the CSI Computer Crime and Security Survey, firewalls were the most commonly used defense technologies in 2008.Answer: FALSEDiff: 1 Page Ref: 3322) According to the CSI Computer Crime Security Survey, the most frequently occurring computer attacks were from viruses in 2008.Answer: TRUEDiff: 1 Page Ref: 3333) The Internet and its network protocols were never intended for use by untrustworthy people or criminals.Answer: TRUEDiff: 1 Page Ref: 3344) The Internet was designed for maximum efficiency and security by providing for error checking to ensure that the message was sent and received correctly.Answer: FALSEDiff: 2 Page Ref: 3345) The motives of hackers have shifted from the desire for fame and notoriety to advancing personal and political agendas.Answer: FALSEDiff: 2 Page Ref: 3346) Keystroke logging captures and records user keystrokes.Answer: TRUEDiff: 1 Page Ref: 3357) Information security departments with huge workloads and limited budgets optimize their EC security programs for efficiency and tend to work strategically.Answer: FALSEDiff: 2 Page Ref: 3368) Social engineering is an example of an unintentional threat.Answer: FALSEDiff: 2 Page Ref: 3379) Cybercrimes are intentional crimes carried out on the Internet.Answer: TRUEDiff: 1 Page Ref: 33910) Authentication provides the means to reconstruct what specific actions have occurred and may help EC security investigators identify the person or program that performed unauthorized actions. Answer: FALSEDiff: 2 Page Ref: 34011) An EC security strategy requires multiple layers of defense against risks from malware, fraudsters, customers, and employees.Answer: TRUEDiff: 1 Page Ref: 34112) Detection measures are actions that will make criminals abandon their idea of attacking a specific system.Answer: FALSEDiff: 2 Page Ref: 34113) Propagation method and payload are the two components of a virus.Answer: TRUEDiff: 1 Page Ref: 34214) Worms cannot spread via instant messages.Answer: FALSEDiff: 2 Page Ref: 34315) Internet fraud has grown even faster than the Internet itself.Answer: TRUEDiff: 2 Page Ref: 34816) Honeypots are blogs created solely for marketing purposes.Answer: FALSEDiff: 2 Page Ref: 35117) Confidentiality, integrity, and awareness are the three components of the CIA security triad. Answer: FALSEDiff: 3 Page Ref: 35318) Access control involves authorization and authentication.Answer: TRUEDiff: 2 Page Ref: 35519) Encryption algorithm is the mathematical formula used to encrypt plaintext into ciphertext, and vice versa.Answer: TRUEDiff: 2 Page Ref: 35720) An intrusion detection system uses the public Internet to carry information but remains private by using encryption, authentication, and access control to verify the identity of anyone using the network.Answer: FALSEDiff: 3 Page Ref: 36321) Strong EC security makes online shopping more convenient for customers.Answer: FALSEDiff: 2 Page Ref: 37422) Shoppers can rely on fraud protection provided by credit card issuers to protect them from identity theft.Answer: FALSEDiff: 2 Page Ref: 37423) Phishing is rampant because some people respond to it and make it profitable.Answer: TRUEDiff: 1 Page Ref: 37424) Preventing vulnerability during the EC design and pre-implementation stage is far more expensive than mitigating problems later.Answer: FALSEDiff: 2 Page Ref: 37425) Due care in EC is those actions that a company is reasonably expected to take based on the risks affecting its business and transactions.Answer: TRUEDiff: 2 Page Ref: 3759.2 Multiple Choice1) Which of the following is the underlying reason why comprehensive EC security is necessary?A) The Internet was designed for maximum efficiency without regard for its security or users with malicious intent.B) The shift toward profit-motivated crimesC) Security costs and efforts from reacting to crises and paying for damages are greater than if an EC strategy is in place.D) Many companies fail to implement basic IT security management best practices, business continuity plans, and disaster recovery plans.Answer: CDiff: 3 Page Ref: 3362) The probability that a vulnerability will be known and used best describesA) risk.B) security breach.C) exposure.D) access point.Answer: ADiff: 2 Page Ref: 3373) The process of verifying the real identity of an individual, computer, computer program, or EC Web site best describesA) integrity.B) availability.C) authentication.D) nonrepudiation.Answer: CDiff: 2 Page Ref: 3404) The assurance that an online customer or trading partner cannot falsely deny their purchase or transaction is referred to asA) integrity.B) availability.C) authentication.D) nonrepudiation.Answer: DDiff: 2 Page Ref: 3405) The protection of information systems against unauthorized access to or modification of information that is stored, processed, or being sent over a network is referred to asA) information assurance.B) data integrity.C) information integrity.D) packet protection.Answer: ADiff: 2 Page Ref: 3416) A botnet isA) a huge number of hijacked Internet computers that have been set up to forward traffic, including spam and viruses, to other computers on the Internet.B) a piece of software code that inserts itself into a host or operating system to launch DOS attacks.C) a piece of code in a worm that spreads rapidly and exploits some known vulnerability.D) a production system that looks like it does real work, but that acts as a decoy and is watched to study how network intrusions occur.Answer: ADiff: 2 Page Ref: 3457) ________ is the criminal, fraudulent process of attempting to acquire confidential information by masquerading as a trustworthy entity.A) SpammingB) PretextingC) Social engineeringD) PhishingAnswer: DDiff: 2 Page Ref: 3468) Assurance that stored data has not been modified without authorization and a message that was sent is the same message that was received is referred to asA) integrity.B) availability.C) authentication.D) nonrepudiation.Answer: ADiff: 2 Page Ref: 3539) The success and security of EC is measured byA) encryption, functionality, and privacy.B) quality, reliability, and speed.C) authentication, authorization, and nonrepudiation.D) confidentiality, integrity, and availability.Answer: DDiff: 3 Page Ref: 35310) The mechanism that determines who can legitimately use a network resource best describesA) access control.B) confidentiality.C) key encryption.D) digital envelope.Answer: ADiff: 1 Page Ref: 35511) Each of the following is a true statement about access control except:A) Access control determines which persons, programs, or machines can legitimately use a network resource and which resources he, she,or it can use.B) Access control lists (ACLs) define users' rights, such as what they are allowed to read, view, write, print, copy, delete, execute, modify, or move.C) All resources need to be considered together to identify the rights of users or categories of users.D) After a user has been identified, the user must be authenticated.Answer: CDiff: 2 Page Ref: 355-35612) Fingerprint scanners, facial recognition systems, and voice recognition are examples of________ that recognize a person by some physical trait.A) biometric systemsB) human firewallsC) intrusion detection systemsD) access control listsAnswer: ADiff: 2 Page Ref: 35613) Encryption components include each of the following exceptA) encryption algorithm.B) key value.C) ciphertext.D) internal control environment.Answer: DDiff: 2 Page Ref: 35714) A scheme for securing e-payments using public key encryption and various technical components best describesA) message digesting.B) Data Encryption Standard.C) public key infrastructure.D) key space.Answer: CDiff: 2 Page Ref: 35815) A method of encryption that uses a pair of matched keys, including a public key to encrypt a message and a private key to decrypt it, describesA) data encryption standard.B) public asymmetric key encryption.C) symmetric private key encryption.D) paired key encryption.Answer: BDiff: 2 Page Ref: 35816) Security functions or characteristics of digital signatures include each of the following except:A) A digital signature is the electronic equivalent of a personal signature, which can be forged.B) Digital signatures are based on public keys for authenticating the identity of the sender of a message or document.C) Digital signatures ensure that the original content of an electronic message or document is unchanged.D) Digital signatures are portable.Answer: ADiff: 3 Page Ref: 35917) A summary of a message, converted into a string of digits after the hash has been applied, best describesA) digital signature.B) hash.C) message digest.D) digital envelope.Answer: CDiff: 2 Page Ref: 35918) The combination of the encrypted original message and the digital signature, using the recipient's public key, best describesA) digital envelope.B) message digest.C) hash.D) digital signature.Answer: ADiff: 2 Page Ref: 35919) The ________ was invented by Netscape to use standard certificates for authentication and data encryption to ensure privacy or confidentiality.A) certificate authorityB) public key infrastructureC) secure socket layerD) digital envelopeAnswer: CDiff: 2 Page Ref: 36120) Which of the following is not an advantage of virtual private networks (VPN) for data communications?A) They are less expensive than private leased lines because they use the public Internet to carry information.B) They ensure the confidentiality and integrity of the data transmitted over the Internet without requiring encryption.C) They can reduce communication costs dramatically because VPN equipment is cheaper than other remote solutions.D) Remote users can use broadband connections rather than make long distance calls to access an organization's private network.Answer: BDiff: 3 Page Ref: 36221) A method used to ensure confidentiality and integrity of data transmitted over the Internet by encrypting data packets, sending them in packets across the Internet, and decrypting them at the destination address best describesA) packet control.B) transport layer security.C) protocol tunneling.D) packet segmentation.Answer: CDiff: 2 Page Ref: 36222) A special category of software that can monitor activity across a network or on a host computer, watch for suspicious activity, and take automated action based on what it sees best describesA) honeynet.B) intrusion detection system.C) firewall.D) virtual private network.Answer: BDiff: 2 Page Ref: 36323) Which of the following are controls established to protect the system regardless of the application?A) general controlsB) application controlsC) broad controlsD) systems controlsAnswer: ADiff: 2 Page Ref: 36424) A method of evaluating the security of a computer system or a network by simulating an attack from a malicious source best describesA) beta test.B) stress test.C) penetration test.D) intrusion test.Answer: CDiff: 2 Page Ref: 36425) Software applications that have some degree of reactivity, autonomy, and adaptability best describesA) EC avatars.B) EC bots.C) worms.D) intelligent agents.Answer: DDiff: 2 Page Ref: 36526) The work atmosphere that a company sets for its employees describesA) acceptable use policy.B) internal control environment.C) internal politics.D) standard of due care.Answer: BDiff: 2 Page Ref: 36627) A law that makes it a crime to send commercial e-mail messages with false or misleading message headers or misleading subject lines isA) EEA.B) DCMA.C) SSL.D) CAN-SPAM.Answer: DDiff: 2 Page Ref: 36728) According to an InformationWeek survey, the majority of security challenges for corporations includeA) managing the complexity of security.B) preventing data breaches from outside attackers.C) enforcing security policies.D) all of the above.Answer: DDiff: 1 Page Ref: 37229) Which of the following is a policy that informs users of their responsibilities when using company networks, wireless devices, and customer data?A) business impact analysisB) business planC) acceptable use policyD) EC security programAnswer: CDiff: 2 Page Ref: 37330) The key reasons why EC criminals cannot be stopped include each of the following except:A) Sophisticated hackers use browsers to crack into Web sites.B) Strong EC security makes online shopping inconvenient and demanding on customers.C) There is lack of cooperation from credit card issuers and foreign ISPs.D) Online shoppers do not take necessary precautions to avoid becoming a victim.Answer: ADiff: 2 Page Ref: 3749.3 Fill in the Blank1) Computer security categories include ________, ________, and ________.Answer: threats, defenses, managementDiff: 3 Page Ref: 3362) A ________ is a plan that keeps the business running after a disaster occurs.Answer: business continuity planDiff: 2 Page Ref: 3373) ________ is the estimated cost, loss, or damage that can result if a threat exploits a vulnerability. Answer: ExposureDiff: 1 Page Ref: 3374) Any business activity that uses deceitful practices or devices to deprive another of property or other rights is known as ________.Answer: fraudDiff: 1 Page Ref: 3375) ________ is a crimeware technique to steal the identity of a target company to get the identities of its customers.Answer: PhishingDiff: 2 Page Ref: 3376) ________ is a nontechnical attack that uses a ruse to trick users into revealing information or performing an action that compromises a computer or network.Answer: Social engineeringDiff: 2 Page Ref: 3377) ________ are computers infected with malware that are under the control of a spammer, hacker, or other criminal.Answer: ZombiesDiff: 2 Page Ref: 3388) ________ are weaknesses in software or other mechanisms that threaten the confidentiality, integrity, or availability of an asset.Answer: VulnerabilitiesDiff: 2 Page Ref: 3389) A ________ is a malicious hacker who may represent a serious problem for a corporation. Answer: crackerDiff: 2 Page Ref: 33910) ________ is a process to verify the real identity of an entity, which could be an individual, computer, computer program, or EC Web site.Answer: AuthenticationDiff: 2 Page Ref: 34011) ________ is the process of determining what the authenticated entity is allowed to access and what operations it is allowed to perform.Answer: AuthorizationDiff: 2 Page Ref: 34012) ________ is the assurance that online customers or trading partners cannot falsely deny their purchase or transaction.Answer: NonrepudiationDiff: 3 Page Ref: 34013) ________ is the protection of information systems against unauthorized access to or modification of information whether in storage, processing, or in transit, and against the denial of service to authorized users, including those measures necessary to detect, document, and counter such threats.Answer: Information assuranceDiff: 2 Page Ref: 34114) A ________ attack is an attack on a Web site in which an attacker uses specialized software to send a flood of data packets to the target computer with the aim of overloading its resources. Answer: denial of serviceDiff: 2 Page Ref: 34415) A ________ is a program that appears to have a useful function but contains a hidden function that presents a security risk.Answer: Trojan horseDiff: 2 Page Ref: 34416) A ________ is a huge number of hijacked Internet computers that have been set up to forward traffic, including spam and viruses, to other computers on the Internet.Answer: botnetDiff: 2 Page Ref: 34517) ________ is the assurance that data are accurate or that a message has not been altered. Answer: IntegrityDiff: 2 Page Ref: 35318) ________ is the assurance of data privacy.Answer: ConfidentialityDiff: 2 Page Ref: 35319) ________ consist of all the policies, procedures, documents, standards, hardware, software, training, and personnel that work together to protect information, the ability to conduct business, and other assets.Answer: EC security programsDiff: 2 Page Ref: 35520) ________ is the process of scrambling a message in such a way that it is difficult, expensive, or time-consuming for an unauthorized person to unscramble it.Answer: EncryptionDiff: 2 Page Ref: 35721) ________ is a mathematical computation that is applied to a message, using a private key, to encrypt the message.Answer: HashDiff: 2 Page Ref: 35922) ________ are barriers between a trusted network or PC and the untrustworthy Internet. Answer: FirewallsDiff: 1 Page Ref: 36123) ________ are information system resources, such as firewalls, routers, Web servers, database servers and files, that only look like production systems to attract hackers and study their attempts to attack a network.Answer: HoneypotsDiff: 2 Page Ref: 36324) ________ is an exercise that determines the impact of losing the support of an EC resource to an organization and establishes the escalation of that loss over time, identifies the minimum resources needed to recover, and prioritizes the recovery of processes and supporting systems. Answer: Business impact analysisDiff: 2 Page Ref: 37325) ________ is care that a company is reasonably expected to take based on the risks affecting its EC business and online transactions.Answer: Standard of due careDiff: 2 Page Ref: 3759.4 Essay1) Compare current motives of hackers to those of the past.Answer: In the early days of EC, many hackers simply wanted to gain fame or notoriety by defacing Web sites or gaining root, which means gaining unrestricted access to a network. Criminals and criminal gangs are now profit oriented, and their tactics are not limited to the online world.Diff: 1 Page Ref: 3342) List and briefly describe the three components of the CIA security triad.Answer: The CIA triad includes confidentiality, integrity, and availability. Confidentiality is the assurance of data privacy. The data or transmitted message is encrypted so that it is readable only by the person for whom it is intended. The confidentiality function prevents unauthorized disclosure of information. Integrity is the assurance that data are accurate or that a message has not been altered. It means that stored data has not been modified without authorization; a message that was sent is the same message that was received. Availability is the assurance that access to data, the Web site, or other EC data service is timely, available, reliable, and restricted to authorized users.Diff: 2 Page Ref: 352-3533) List the six major objectives of EC defense strategies.Answer: Prevention and deterrence, detection, containment, recovery, correction, and awareness and compliance are the six objectives.Diff: 2 Page Ref: 354-3554) Briefly discuss the five encryption components.Answer: The five components are plaintext, encryption algorithm, key or key value, key space, and ciphertext. Plaintext is the original message or document that is created by the user and is in human-readable form. The encryption algorithm is the set of procedures or mathematical functions used to encrypt or decrypt a message. The key or key value is the secret value used with the algorithm to transform the message. Key space refers to the large number of possible key values created by the algorithm to use when transforming the message. Ciphertext is the message or document that has been encrypted into unreadable form.Diff: 2 Page Ref: 3575) Briefly describe four major components for protecting internal information flow inside an organization.Answer: Firewall, virtual private network, intrusion detection system, and honeynet and honeypot are four components. A firewall is a single point between two or more networks where all traffic must pass; the device authenticates, controls, and logs all traffic. A virtual private network is a network that uses the public Internet to carry information but remains private by using encryption to scramble the communications, authentication to ensure that information has not been tampered with, and access control to verify the identity of anyone using the network. Intrusion detection systems are a special category of software that monitor activity across a network or on a host computer, watch for suspicious activity, and take automated action based on what it sees. A honeynet is a network of honeypots, and honeypots act as decoys and are watched to study how network intrusions occur.Diff: 3 Page Ref: 361-363。
电子商务概论(第2版)PPT及答案 (2)
✓第二节 电子商务中知识产权问题及应对措施
知识产权是指自然人或法人对自然人通过智力劳动所创造的智力成果依法确认并享有的 权利。世界贸易组织（WTO）中的《与贸易有关的知识产权协定》（TRIPs）从七个方 面规定了对其成员保护各类知识产权的最低要求：版权及其邻接权、商标权、标志权、
工业品外观设计、专利权、集成电路的布图设计、未经披露的信息（商业秘密）。
– 一、网络作品的著作权
知识产权的特征主要包括以下几方面： ①无形性； ②可复用性； ③专有性（又称独占性）； ④地域性； ⑤时间性。
著作权人享有发表权、署名权、修改权、 保护作品完整权、使用权和获取报酬权。 当他人未经著作权人许可而复制作品时， 则构成违反著作权法。一般来说，各国 都已经制定出了一些法律来保护著作权。
✓ 2）合同订立的各环节发生了变化。要约与承诺的发出和收到的时间比传统合 同复杂，合同成立和生效的构成条件也有所不同。
第八章 电子商务中的社会环境
✓第一节 电子商务法律概况
• 1．电子商务与传统贸易方式的区别
由于电子商务与传统贸易方式相比，具有无国界性、信息的数字化等特点，且其技术与 应用的发展大大快于法律的制定速度，从而导致了一场在数字化市场中对法律框架的根 本性反思。
2．电子商务立法情况
电子商务的立法问题得到了有关国际性、地区性组织和许多国家政府的高度重视，尽快 在全球范围内营造良好的电子商务法律环境已成为国际社会的共识。国际社会普遍认为， 创造一个适应电子商务发展的法律、法规环境，正是政府部门在电子商务发展中所应发 挥的主导作用，及时制定并出台相应的法律、法规，鼓励、引导、维护电子商务沿着健 康轨道发展，成为当前世界各国立法工作的一项重要任务。许多国家纷纷出台推动本国 电子商务发展的政策、行动纲要和规范性文件，旨在抓住信息技术的机遇以争取新的竞 争优势，提高国际竞争力，同时减少各国在立法上的冲突，为电子商务在全球范围内发 展扫平障碍。
电子商务英语教学课件Unit 3 Internet and World Wide Web
World Wide Web
New words
extraordinary a. 非常的， 特别的 format n. 设计， 版式 graphic a. 生动的， 图表的 invention n. 发明 organization n. 机构， 组织 protocol n. 草案， 协议， 礼仪 v. 拟定议定书 specify v. 明确说明， 叙述， 指定， 详细说明 track n. 小路， 跑道， 轨道， 踪迹 v. 跟踪， 追踪
What is Internet?
New words
enhance v. 提高， 增强 client n. 客户， 当事人 hypertext n. 超文本 access n. 接近， 进入 integration n. 综合， 一体化 facility n. 设备， 工具， 便利 competition n. 比赛， 竞争
Web and E-commerce
New words
forge n. 熔炉， 铁工厂v. 打制， 想出， 伪造 intranets n. 企业网， 专用网 launch n.汽艇v. 下水，发射，开始，升天 opportunity n. 机会， 时机 promotion n. 促进， 提升， 推广 provision n. 规定， 条款， 准备， 食物， 供应品 significant a. 有意义的， 相当数量的， 意味深长的， 重要的， 重大的 software n. 软件 strategy n. 战略， 策略 thematic a. 题目的， 主题的， 主旋律的
网络是信息技术（IT）行业中最具活力的力量，因为它已经带来了日益 强大和经济实惠的技术，这样的技术允许越来越多的人使用IT，同时它 也提供了许多商业应用的基础 成为一个令人难以置信的灵活和准确的传 递数字信息的方式。
电子商务英文版最新版课件ch03
Online Music
• Recording industry slow to embrace • Largest stores: Amazon MP3, Apple’s iTunes,
Google Play • Subscription services to stream music
– Pandora Internet Radio, Spotify, Rhapsody
• Lands’ End Live (1999)
– Some sites offer text and video chat
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Adding the Personal Touch (cont’d.)
• Personal shopper is an intelligent agent program that learns preferences and makes suggestions
• Same model can work for both sale types
– Business-to-consumer (B2C) – Business-to-business (B2B)
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Web Catalog Revenue Models
• Adapted from mail-order (catalog) model
customers
3
Introduction
• Given the demand for photo and video storage, offering storage service would seem like an ideal online business
– Decreasing cosБайду номын сангаас of storage space and high-bandwidth Internet connections.
2024年度电子商务概论完整ppt课件
智能推荐系统
基于大数据和人工智能技术，构建智能推荐系统 ，为消费者提供个性化购物体验。
智能客服
利用自然语言处理和机器学习技术，实现智能客 服机器人，提高客户服务效率和质量。
智能供应链管理
应用物联网和人工智能技术，实现智能供应链管 理，优化库存和物流效率。
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电子商务未来展望
新技术应用
交易安全技术
身份认证技术、数字签名技术、安全协议等 。
2024/2/3
网络安全技术
防火墙技术、入侵检测技术、加密技术等。
支付安全技术
电子支付系统安全、支付卡安全技术、网络 银行安全等。
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电子商务物流技术
电子商务物流概述
电子商务物流的定义、特点和发展趋 势。
物流信息技术
自动识别与数据采集技术、电子数据 交换技术、物流信息系统等。
虚拟现实、增强现实等新技术在电子商务领域的 应用将逐渐普及，提供更丰富的购物体验。
绿色电商发展
环保意识的提高将推动绿色电商的发展，倡导低 碳、环保、可持续的消费模式。
ABCD
2024/2/3
社交电商崛起
社交媒体的普及和社交属性的强化将推动社交电 商的快速发展。
电商与实体经济深度融合
线上线下融合将成为未来电商发展的重要趋势， 推动实体经济与数字经济的深度融合。
网络营销的特点
跨时空、多媒体、交互式、拟人化、 成长性、整合性、超前性、高效性、 经济性、技术性。
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网络营销策略
产品策略
价格策略
以顾客为中心，提供满足其需求的产品或 服务，包括产品的实体、服务、品牌、包 装等。
根据市场需求和竞争状况，制定具有竞争 力的价格，包括低价策略、高价策略、折 扣定价、差别定价等。
电子商务 英文版 第3章
Chapter 3 Selling on the Web: Revenue Models and Building a Web Presence
Learning Objectives
In this chapter, you will learn about: • Revenue models • How some companies move from one revenue model to another to achieve success • Revenue strategy issues that companies face when selling on the Web • Creating an effective business presence on the Web • Web site usability • Communicating effectively with customers on the Web
– Most visible electronic commerce examples – Web-only retailer originally sold books
• Evolved into general retailer
– Barnes & Noble, Blackwell’s, Books-A-Million, Powell’s Books
• All adopted Web catalog revenue model
– CDnow Web-only online music store
• CD Universe copied CDnow approach
《电子商务概论》ppt课件完整版
网络营销策略与方法
搜索引擎优化（SEO） 通过优化网站结构、内容和链接 等，提高网站在搜索引擎中的排 名，从而增加曝光率和流量。
社交媒体营销 利用社交媒体平台，通过发布内 容、互动沟通等方式，与目标客 户建立联系和信任，促进品牌传 播和销售转化。
搜索引擎营销（SEM） 通过付费广告在搜索引擎中展示 ，吸引潜在客户的点击和访问。
网络广告与社交媒体营销的融合
通过社交媒体广告等方式，将网络广告和社交媒体营销相结合，实现 更精准的目标受众定位和更高的营销效果。
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移动电子商务与新兴技术应 用
移动电子商务概述
移动电子商务定义
利用手机、PDA及掌上电脑等无线终端进行的B2B、 B2C或C2C的电子商务。
移动电子商务特点
移动性、便捷性、个性化、定位性。
内容营销 通过创作和分享有价值的内容， 吸引和留住目标客户，提高品牌 认知度和忠诚度。
网络广告与社交媒体营销
网络广告类型
展示广告、视频广告、搜索广告、社交媒体广告等。
社交媒体营销的特点
用户群体广泛、互动性强、传播速度快、成本相对较低等。
社交媒体营销策略
确定目标受众、制定内容计划、选择合适的社交媒体平台、进行数据 分析和优化等。
电子商务网站建设与管理
电子商务网站的规划与设计
确定网站目标、分析用户需求、设计 网站结构和布局等。
电子商务网站的开发与实现
选择开发工具和技术，编写代码，实 现网站功能和界面。
电子商务网站的测试与发布
进行功能测试、性能测试、安全测试 等，确保网站质量，然后将网站发布 到服务器上。
电子商务网站的维护与管理
分析电子合同的订立过程，包括要约和承诺的方式 、时间和地点等，以及电子合同的履行方式和违约 责任。
电子商务讲解课件(英文)Lecture
电商将来会发展成什么样子？
新兴技术
AI、大数据、区块链等技术将在 电商中发挥重要作用。
增强现实
AR技术将允许顾பைடு நூலகம்通过手机或VR 眼镜检查产品，提高顾客决策的 科技化和趣味性。
可持续性
电商行业将更加关注社会和环境 可持续性，探索新的商业模式和 价值观。
总结
1 主要概念回顾
电子商务是通过互联网和计算机网络等技术手段实现的商务活动。它分为B2C、B2B、C2C、 移动电子商务和社交电商等类型。
4
移动电商
是通过移动设备上的应用程序进行电商活动。
5
社交电商
是通过社交媒体进行电商活动，例如推特促销和抖音小店。
如何建立电商网站？
网站设计
需要一个美观易用的网站，可 以吸引用户并提高销售量。
平台选择
需要权衡因素，如费用、易用 性、可扩展性、营销功能等， 才能选择适合自己的平台。
支付系统
需要一个安全而方便的支付系 统，以便顾客付款并完成购物。
电子商务讲解课件
欢迎来到电子商务讲解课件！在这里，我们将深入探究电子商务的定义、历 史、不同类型、网站设计、市场营销、履行与客户服务、未来挑战等。
什么是电子商务？
定义
电子商务（E-commerce）是指通过互联网和计算机网络等技术手段实现的商务活动。
历史
从20世纪90年代开始，电子商务就逐渐发展成为一个全球性的行业。到2021年，全球电子商 务零售额将达到4.9万亿美元。
如何进行电商履行与客户服务？
订单处理和运输
需要快速、高效地处理订单，并提供可靠和安 全的物流服务。
退换货
需要为顾客提供方便的退货和换货服务，以提 高客户满意度。
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E-Tailing Business Models
5
E-Tailing Business Models
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E-Tailing Business Models
direct marketing Broadly, marketing that takes place without intermediaries between manufacturers and buyers; in the context of this book, marketing done online between any seller and buyer. Direct Sales by Manufacturers Pure-Play E-Tailers
ON-DEMAND DELIVERY OF PRODUCTS
e-grocer A grocer that takes orders online and provides deliveries on a daily or other regular schedule or within a very short period of time. on-demand delivery service Express delivery made fairly quickly after an online order is received.
SERVICES PROVIDED SPECIAL SERVICES
Wireless services Direct marketing Alliances and consortia Travel-Oriented Social Networks
Travel recommendation
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Travel and Tourism Services Online
Chapter 3
Retailing in Electronic Commerce: Products and Services
Learning Objectives
1. Describe electronic retailing (e-tailing) and its characteristics. 2. Define and describe the primary e-tailing business models. 3. Describe how online travel and tourism services operate and their impact on the industry. 4. Discuss the online employment market, including its participants, benefits, and limitations. 5. Describe online real estate services.
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Real Estate, Insurance, and Stock Trading Online
REAL ESTATE ONLINE INSURANCE ONLINE ONLINE STOCK TRADING
The Risk of Trading in an Online Stock Account
1
Learning Objectives
6. Discuss online stock-trading services. 7. Discuss cyberbanking and online personal finance. 8. Describe on-demand delivery of groceries and similar products/services. 9. Describe the delivery of digital products and online entertainment. 10. Discuss various e-tail consumer aids, including comparison-shopping aids. 11. Describe disintermediation and other B2C strategic issues.
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Real Estate, Insurance, and Stock Trading Online
15
Banking and Personal Finance Online
electronic (online) banking or e-banking Various banking activities conducted from home or the road using an Internet connection; also known as cyberbanking, virtual banking, online banking, and home banking.
18
BankiNAL FINANCE ONLINE
Online Billing and Bill Paying Taxes
19
On-Demand Delivery of Products and Delivery of Digital Items
12
Employment Placement and the Job Market Online
BENEFITS AND LIMITATIONS OF THE ELECTRONIC JOB MARKET
Advantages for Job Seekers Advantages for Employers
8
E-Tailing Business Models
Retailing in Online Malls
Referring directories Malls with shared services
OTHER B2C MODELS AND SPECIAL RETAILING
9
Travel and Tourism Services Online
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Banking and Personal Finance Online
HOME BANKING CAPABILITIES VIRTUAL BANKS INTERNATIONAL AND MULTIPLE-CURRENCY BANKING
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Banking and Personal Finance Online
click-and-mortar retailers Brick-and-mortar retailers that offer a transactional Web site from which to conduct business. brick-and-mortar retailers Retailers who do business in the non-Internet, physical world in traditional brick-and-mortar stores. multichannel business model A business model where a company sells in multiple marketing channels simultaneously (e.g., both physical and online stores).
BENEFITS AND LIMITATIONS OF ONLINE TRAVEL SERVICES CORPORATE TRAVEL IMPACT OF EC ON THE TRAVEL INDUSTRY
11
Employment Placement and the Job Market Online
shopping portals Gateways to e-storefronts and e-malls; may be comprehensive or niche oriented. shopping robots (shopping agents or shopbots) Tools that scout the Web on behalf of consumers who specify search criteria.
3
Internet Marketing and Electronic Retailing
SIZE AND GROWTH OF THE B2C MARKET WHAT SELLS WELL ON THE INTERNET CHARACTERISTICS OF SUCCESSFUL E-TAILING
4
E-Tailing Business Models
CLASSIFICATION BY DISTRIBUTION CHANNEL
Direct marketing by mail-order retailers that go online Direct marketing by manufacturers Pure-play e-tailers Click-and-mortar retailers Internet (online) malls
ONLINE FINANCIAL TRANSACTION IMPLEMENTATION ISSUES
Securing Financial Transactions Access to Banks’ Intranets by Outsiders Imaging Systems Fees Online Versus Fees for Offline Services Risks