物流专业英语第四部分

2015/8/31
School of Logistics,Southwest Jiaotong University
5
Trade-off Case

This company discard the box.

Q2: What happened then?
2015/8/31
School of Logistics,Southwest Jiaotong University
School of Logistics,Southwest Jiaotong University 8

2015/8/31
Trade-off Case

Conclusion: How total logistics concept can be ignored at some significant cost！
%
1st level channel member
%
1st level channel member % %
%
level % channel member
% 2nd level channel member
% Target Segment 1
% % Target Segment 2
Target Segment 3
Manufacturer‟s product range
Broker Retailer Wholesaler Manufacturer‟s Branch Broபைடு நூலகம்er Broker
Wholesaler
Industrial distributor
Own Store Retailer Consumer Segment 1 Consumer Segment 2 Consumer Segment 3 Consumer Segment 4
Retailer Retailer Consumer Segment 5 Consumer Segment 6 Industrial Segment 1 Industrial Segment 2 Industrial Segment 3 Industrial Segment 4
2015/8/31
School of Logistics,Southwest Jiaotong University
13
Traditional inventory management mode results into “Bullwhip Effect”
supplier‟s sales orders
% 1st level channel member 2nd % 1st level channel member %
(It embraces the total quality customer management, establishing the supplier as an actual logistics process partner)
The College of Logistics, The Southwest Jiaotong University 2
2015/8/31
School of Logistics,Southwest Jiaotong University
10
Summary

the total system should be considered and not just an individual element or sub-system is isolation. The participants in the channel gain competitive advantage through improving the overall channel efficiency by reducing risk and effectively leveraging the corporate resources of each channel member.
Session 03: Logistics Terms



Total Logistics Concept (TLC) Vendor Managed Inventory (VMI) Postponement The Third Party Logistics (TPL)
2015/8/31
The College of Logistics,The Southwest Jiaotong University
Why we need use vendor substitute retailer to manage inventory?
2015/8/31
School of Logistics,Southwest Jiaotong University
12
Traditional inventory management mode results into “Bullwhip Effect”
1
Total Logistics Concept (TLC)


The Total Logistics Concept aims to treat the many different elements that come under the broad category of distribution and logistics as one single integrated system. TLC is a recognition that the interrelationships between different elements need to be considered with in the context of the broader supply chain.
2015/8/31
School of Logistics,Southwest Jiaotong University
3
Trade-off Case

In the context of economic crisis, K company decide to save costs in logistics. And marketing study personnel indicate that the cardboard box is an unnecessary cost because it does not provide any significant additional protector to the quite robust plastic toys and it does not appear to offer any significant marketing advantages.
6
Trade-off Case

One unforeseen result however is that the toys without their boxers cannot be stacked on to wooden pallets because they are unstable but must be stored and moved instead in special trays. These trays are totally different to unit load that is currently used in the warehouse and on the vehicles (i.e. the wooden pallet).
2015/8/31
Trade-off Case

“K “company produces plastic toys that are packaged in cardboard boxes.
What is trade-off?

These boxes are packed on to wooden pallets that are used as the basic unit load in the warehouse and in the transportation vehicles for delivery to customers.
2015/8/31
School of Logistics,Southwest Jiaotong University
16
Vendor Managed Inventory (VMI)

VMI is a new supply chain management mode, which base on information visibility and consistency.

2015/8/31
School of Logistics,Southwest Jiaotong University
7
Trade-off Case

Q3: What result has been got in logistics? The additional cost penalty in providing special trays and catering for another type of unit load for storage and delivery is a high one much higher than the saving made on the distribution system.
- cheap raw material decrease the cost of purchasing but turns out to need additional costs e.g. machining to achieve the desired finish, the extra machining cost… - companies can set up an installation cheaply because the cost of construction is lower, however these areas will be remote from the marketplace for the goods produced
2015/8/31
School of Logistics,Southwest Jiaotong University
14
“Bullwhip Effect”
2015/8/31
School of Logistics,Southwest Jiaotong University
15
“Bullwhip Effect”
School of Logistics,Southwest Jiaotong University 11
2015/8/31
Vendor Managed Inventory (VMI)
“uses scan data or other accurate and timely data source to enable the original vendor (e.g. manufacturer) to gain greater control of inventory levels in the channel.”
2015/8/31
School of Logistics,Southwest Jiaotong University
4
Trade-off Case
Q1: Should the company discard the cardboard box to lower the unit cost of the toy and so provide a potential advantage in the market place?
2015/8/31
School of Logistics,Southwest Jiaotong University
9
Trade-off

“ it is very unlikely that any logistics will be a perfect mix of all its various components.”