世纪商务英语——外贸函电课件unit(2)
外贸函电unit2(第三版)ppt课件
Part 1 Basic Knowledge Concerned
3. The Main Contents of a Letter for Establishing Business Relations
Generally speaking, the contents of a letter requesting a business relationship include telling the prospective customers how and where their names and addresses are known, self-introducing, indicating your desire to enter into a business relation, or sometimes making general inquiries and expressing your expectation for cooperation or early reply, etc. While for letters in reply to the letters requesting for a business relation, the contents may include expressing your thanks for the incoming letter, expressing your agreement/desire/wish to establish a business relation with the addressor and indicating the action you are going to take.
Unit 2 Establishing Business Relations
英语商务函电PPT-Unit2 Establishing Business Relation
1.首先说明信息来源; 2.写信的目的; 3.对你的公司作一个简单的介绍; 4.表达与对方合作和早日收到回复的愿望。
1.首先说明信息来源:如何取得正规可靠的 印象 (information channel/ information sources) The source of information (how you learned of his company)
出口商主动联系进口商目的: (1)扩大交易地区及对象; expand our products into (2)建立长期业务关系; establish long- term business/trade relations with you (3)拓宽产品销路。 expand our products
4、市场调查
Market survey market investigation
Introduction
7. desirous adj.想要的,渴望的 △ be desirous to do sth 热切盼望做某事 be desirous of 接动名词 渴望做某事 They are desirous of entering into direct trade relations with you.
trading
company trade in goods trade in services
5、market In the market for: 要买 We are in the market for wool. Find a market: 找销路 We are trying to find a market for this article.
世纪商务英语外贸函电课件
世纪商务英语外贸函电课件Subject: Business English Correspondence forInternational TradeDear [Recipient's Name],I hope this message finds you in high spirits. I am writing to introduce our latest Business English Correspondence course, specifically tailored for professionals in the international trade sector. Our comprehensive curriculum is designed to enhance your communication skills, ensuring that you are equipped with the necessary tools to excel in the global marketplace.Our course covers a wide range of topics, including:1. Effective Communication Strategies: Learn how to convey your message clearly and professionally, leaving a lasting impression on your international clients.2. Negotiation Techniques: Master the art of negotiation with our expert guidance, ensuring that you secure the best deals for your business.3. Cultural Sensitivity: Understand cultural nuances to build strong, lasting relationships with partners from diverse backgrounds.4. Technical Writing: Improve your ability to write contracts, proposals, and reports that are both persuasive and error-free.5. Presentation Skills: Deliver impactful presentations that resonate with your audience, whether it's in person or virtual.6. Etiquette and Protocol: Navigate international business etiquette with confidence, avoiding common pitfalls that can hinder business relationships.Our instructors are seasoned professionals with extensive experience in international trade, ensuring that our training is both practical and relevant. We utilize a blend of interactive workshops, real-world case studies, and one-on-one coaching to provide a personalized learning experience.Enrollment for our next session is now open, and we would be delighted to have you join us. To secure your spot, please visit our website at [Course Website] or contact our enrollment team at [Contact Number].We look forward to helping you elevate your business English skills to the next level.Warm regards,[Your Name][Your Position][Your Company][Contact Information]。
Unit 2Establishing Business Relations《外贸英语函电》PPT课件
We are confident that we shall be able to give you big orders if you would cooperate with us on delivery,price and quality.
We look forward to establishing a friendly relationship with you soon. Yours faithfully,
In the meantime,we hope you will tell us the name of your bank prior to the conclusion of the first transaction between us.
外贸英语函电Unit 2 Establishing Business Relations
Unit Two Establishing Business Relations
(建立贸易关系)
国外市场寻找新客户的主要渠道:
❖ Internet ❖ Exhibition and trade fairs ❖ Banks ❖ Advertisements ❖ Chamber of Commerce ❖ Trade directories 行业名录 ❖ Commercial Counselor’s Office 商务参赞处 ❖ Market investigations ❖ Enquires received from foreign merchants ❖ Self-introduction or introduction from his business connections ❖ a branch office or representative abroad
By this letter, we are approaching you with a view to entering into business relations with your company and hope to receive soon your catalog and other printed matters for reference.
商务英语函电unit2-课件
the above sources, you may start contacting the prospective customers. The main methods include:
communication in writing; attendance at the export commodities fairs; contact at the exhibitions held at home or abroad; mutual visits by trade delegations and groups. Of all the above methods, the first one is widely used in business activities.
世纪商务英语_函电与单证Unit_2
Unit 2 Enquiry, Offer and Counter-offer
询盘,报盘和还盘
0 1 2 3 introduction Lesson 4 General Enquiry Lesson 5 Specific Enquiry Lesson 6 Firm Offer Lesson 7 Counter-offer Sum—up
Specimen 2
Reply to the Above
esson 4 General Enquiry
一般询盘
TEXT
Arm yourself Main points
Make yourself skilled
TEXT
Arm yourself
Main points
Make yourself skilled
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Lesson 4 General Enquiry
一般询盘
TEXT
Arm yourself Main points
Make yourself skilled
TEXT
Arm yourself
Main points
Make yourself skilled
1.TEXT
Specimen 1 General enquiry
2.Arm yourself
1. learn from…that be given to understand…that 从…得知, 获悉 e.g. 从贵方6月21日信中得悉,贵方对我们的盒式磁带录音机感兴趣。 We learned from your letter of June 21 that you are interested in our tape recorder. similar expressions: note that , be informed that, get to know that, get information from…that e.g.从你处10月3日来信获悉这项业务属于你方经营范围。 We learn from your telegram of October 7 that the goods lie within the scope of your business. 2. for export 供出口的 e.g. 获悉你方有一批待出口的纺织产品。 We are informed that you have a stock of textile products for export. similar expressions: for sale,for shipment e.g. 我们有许多货物待售。 We have a lot of goods for sale. 我们已经准备好了待装运的货物。 We have already got the goods ready for shipment.
Unit-2-Establishing-Business-Relations-1ppt课件
e.g. We have been approached by several buyers for the supply of walnuts.
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Notes to Letter One
பைடு நூலகம்
6. state-operated corporation 国营公司 7. handle v. 经营
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Notes to Letter One
11. covering 包括……的 , 涉及……的 , 有关……的
e.g. Please let us have your pricelist covering your typewriter
12. sth. be of interest to sb. 使感兴趣 , 有兴趣
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Exporter’s Self-Introduction
3
Sum-up
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Introduction
Just as a factory requires a complete set of
machinery to proceed with production, so does a
over radio, on TV and so on.
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Having obtained the desired names and addresses of the firms from any of the above-listed sources, he/she may start sending letters or circulars in the current-wildly used form as email or fax to the parties concerned. Such letter can be called a “first-contact” letter. As the saying goes: Wellbeginning is half done. Thus to write correctly and properly is of vital importance.
外贸函电UNIT2
Sample letter
Dear Sirs ored your name and address from the website: . We were informed that you are one of the biggest importers of tea in UK and you are now in the market for tea. We take this opportunity to approach you in the hope of establishing business relations with you.
Unit Two Establishing Business Relations(建立贸易关系)
New Words & Expressions
enquire into 调查 e.g. The buyer claimed that the goods were damaged in transit, but we must enquire into this matter ourselves. 买方声称货物在运输过程中被损坏了,但是 我们必须亲自调查这件事情。 enquire about 询问关于某事 e.g. They sent us a letter, enquiring about the market condition here. 他们给我们发来了一封信,询问这里的市场 状况。
in compliance with 按照 e.g. In compliance with your request, we are sending you our samples by air. 应你方要求,我们用航空邮件给你们寄去了 我们的样品。 comply (v. ) with 按照,与…相符,遵守,满 足
unit 2
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Part Five
1. Put the following Chinese into English. (6) (19) 我们从《商业杂志》上得知贵公司的名称和地址 We have your name and address from The Journal of Commerce. (20) 随函附上公司概况业务范围和其他方面的小册子一本,供参考 A booklet including a general introduction, the scope of business and other topics is enclosed for your reference.
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Part Five
1. Put the following English into Chinese. (3)
(7) We look forward to your favorable and prompt reply. 我们期待收到贵方即时的好消息。 我们期待收到贵方即时的好消息。
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Part Five
2. Letter Replying (2)
Dear Sirs, We get to know your Corporation from your CCPIT(中国国际贸易促进委员会), with which we have been in good business relations for many years. We have learned that you are handling the import and export of all textile materials in Guangzhou. Since our corporation is one of the largest importers of wool sweater in the USA, we would be interested in establishing business relationship with your company. It would be greatly appreciated if you could provide details and prices of various sweaters with photos and specifications of each listing. Yours sincerely, John Smith Manager of Import Department
外贸英语函电-unit2 Establish business relationshipPPT
❖ Eg. Please deal with the order carefully.
❖ 请认真处理这一订单.
.
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❖ Transact . V 办理;处理;做交易
❖ Eg. This sort of business can only be transacted in private.
❖ 这种事只能私下处理 ❖ Transaction n. 处理;业务;交易
❖ 香港贸易公司已将贵公司名称及地址转交我方,兹 去函与你联系,愿与你方建立贸易关系。
❖ 4. We’d like to thank you for your letter of June 7offering your services and should be glad to discuss the possibility of expanding trade with you.
求 ❖ 4. a range of 一系列,一整套
.
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❖ 5. Meet your interest ❖ 满足你方兴趣;使你方满意 ❖ 6. specific enquiry 具体询盘 ❖ 7. quotation 报价 ❖ 8. in the meantime 与此同时
❖ 9. the conclusion of the first transaction between
.
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❖ 18. especially adv 特别,尤其(表强调) ❖ 19.develop economy 发展经济 ❖ 20.be confident that… 对…有信心/确信(后接
从句) ❖ be confident of (in)… (后接名词) ❖ 21.order n. 订单 ❖ big orders 大量订单
外贸英语函电课件 unit two
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9. The Signature (签名)
❖所有的信函必须署名,不署名的信函没有 权威性。一封信应当手写签名,并且要用 墨水,紧接着是打印的名字,对读者来说, 要字迹清楚一些──有时人们手写签字很难 看(读)清,然后紧跟他的头衔或职务。
❖四式。
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II. The Layout of a Business Letter (书信格式)
❖1. The Basic Format of a Business Letter:(信的 基本版式)
❖ 见P40
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2. Letter Styles(书信格式)
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❖ 续页头包括三个部分: ❖● the number of the sheet 页码 ❖● the name of your correspondent ❖● the date of the letter 信的日期
客户的名称
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8. The Complimentary Close (结尾敬语)
❖c.c. Mr. J. Cooper(抄送J. Cooper先生)
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13. Postscript (附言)
❖ 在商务书信中,附言只不过是吸引读者对作者想 要强调的一点的注意。如果你在信中忘记了某内 容,请勿使用附言,反之重写此信吧。有些写信 人偶尔在他们打印的用手写的附言信件里来增加 个人的接触。附言至少应当低于其他栏目的两格, 使之与信笺左下边齐平。
外贸函电课件unit2
Be recommended to… by…..
Market survey
3) we are giving to understand that you
are potential buyers of Chinese silk, which comes within the frame of our business activities
3) We understand that your corporation handles foodstuff for export.
Handle in the line of
cover/ engage in
Involve in/ specialize in
Self-introduction—reference to your standing
Aims of the letter—general aim
1.The purpose of this letter is to explore the possibilities of developing trade with you. 2.We wish to establish business relations by the commencement of some practical transaction 3.I am writing to resume the business partnership between the two company
承蒙介绍
4.We owe…to…
Practice
承蒙太平洋贸易有限公司的介绍,我们得 知你们是美国轻工业产品的主要出口商之 一。
Self-introduction by the company
国际商务函电第二章Unit02 Establishing Business Relations
Unit Two Establishing Business Relations(建立贸易关系)
New Words & Expressions
1. prospective adj. 潜在的 可能的 预期的 prospective buyers 可能的买主 prospective business partners 可能的贸易伙伴
Unit Two Establishing Business Relations(建立贸易关系)
New Words & Expressions
enquire into 调查 e.g. The buyer claimed that the goods were
damaged in transit, but we must enquire into this matter ourselves. 买方声称货物在运输过程中被损坏了,但是 我们必须亲自调查这件事情。
Objectives
通过本章的学习,帮助学生掌握:
❖ 寻找潜在客户的方法 ❖ 要求与对方建立贸易关系的书信的撰写 ❖ 要求建立贸易关系的书信的回复
Unit Two Establishing Business Relations(建立贸易关系)
Introduction
Channels through which information can be obtained:
a brief introduction of one’s own company, including: the business scope, credit standing or financial positions, products and services that can be provided, etc.
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Part One
2. The Main Channels and Methods for Establishing Business Relations (1)
Usually, you can secure all the necessary information about a new customer with the help of the following channels:
h
世纪商务英语 外贸函电
Unit 2
Establishing Business Relations
建立业务关系
1
LOGO
Contents
▪ Part One ▪ Part Two ▪ Part Three ▪ Part Four ▪ Part Five
Basic Knowledge Concerned Letter-writing Guide
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Part One
2. The Main Channels and Methods for Establishing Business Relations (2)
Sometimes, a kind of middleman is necessary to bring two companies together. Having obtained the desired names and addresses of the firms from any of the above sources, you may start contacting the prospective customers. The main methods include: Nhomakorabea
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Part One
3. The Main Contents of a Letter for Establishing Business Relations
Generally speaking, the contents of a letter requesting a business relationship include telling the prospective customers how and where their names and addresses are known, self-introducing, indicating your desire to enter into business relations, or sometimes making general inquiries and expressing your expectation for cooperation or early reply, etc. While for letters in reply to the letters requesting for business relations, the contents may include expressing your thanks for the incoming letter, expressing your agreement / desire/wish to establish business relations with the addressor and indicating the action you are going to take.
Other Commonly Used Expressions and Sentences Sample Letters Practical Training
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Part One
1. The Significance of Establishing Business Relations
It is fairly true to say no customer, no business. To establish business relations with prospective dealers is one of the important undertakings either for a newly established firm or an old one that wishes to enlarge its business scope and turnover.
Establishing business relations is the first step in transaction in foreign trade. If a new firm, or rather a certain corporation of ours, wishes to open up a market to sell something to or buy something from firms in foreign countries, the persons in charge must first of all find out whom they are going to deal with. We should not only do everything possible to consolidate old customers but also seek new ones to enlarge our business.
communication in writing; attendance at the export commodities fairs; contact at the exhibitions held at home or abroad; mutual visits by trade delegations and groups. Of all the above methods, the first one is widely used in business activities.