第一章 商务信函格式

• 1.2.2 Courtesy • Courtesy includes politeness. • Polite words: please, would, could, may, thank… • Phrases to alleviate tones: it seems to us, as you may be aware, we would suggest, we regret that, we might say, it appears that…
• 1.2.4 Conciseness • Say things briefly but completely without losing clarity or courtesy.
Order received and will ship by 30th. We take liberty to approach you with the request that you would be kind enough to introduce to us some exporters of cotton textiles in your city.
• Explaining the title of the textbook
• Communicating/ Communication/ Correspondence/ Letter-writing
• Talking about the importance of this course
• Skill course, used in the whole process of every business. • Relation with the courses of International Trade Practice and Making Documents
• • • • •
Points: Accumulate new words and phrases Distinguish synonyms and choose appropriate business words Exercise sentence patterns Grasp the framework of every kind of letters Imitate the letters in the book to write new letters.
Answer letters promptly • 1) 第一时间回复 2) 根据时间差重点回复 港、台、日、韩、澳大利亚马上回复 印度上午11点之前回复 中东下午一点前回复 欧洲下午三点前回复 美国、加拿大、墨西哥及美洲、拉美国 家，下午下班之前回复
• 1.2.3 Clarity • Use appropriate words in correct sentence structures to convey the correct meaning.
大纲要求 • 了解信件的格式 • 掌握信件的组成部 分 • 掌握信封的设计 • 了解函电的写作原 则
实验要求： 掌握四种函电格式， 并对信件各个部分的位 置有更加深刻的认识， 能够设计出美观大方的 格式适应不同国家客商 的习惯，提高其文字处 理能力。
1.2 Principles of Good Communication Consideration, Courtesy, Clarity, Conciseness, Concreteness, Correctness, Completeness.
eg. Fluctuation in the freight after the date of sale will be for buyer’s account. As instructed, we shall send to your branch office in Shanghai 2 barrels of Turpentine oil containing 25 gallons. The L/C must reach us for arranging shipment not later than 8 Oct.. The L/C must reach us not later than 8 Oct. for arranging shipment. We shall be able to supply 10 cases of the item only. We shall be able to supply 10 cases only of the item.
• Features • Unique language style and usage • Terms, abbr., compressed phrases • Combined with practice of international trade
• How to learn this course?
• 1.2.1
Consideration
•
May I express my thanks for the account you recently opened with our store. We are pleased to furnish a wide vatiety of products for home or individual. • We trust you will take full advantage of our store services, for we have the largest stock in the city. Also we make deliveries of our customers’ purchases free of charge within thirty miles of our store. • We always like to receive visits from our customers, but we also take orders by phone. Our Customer Service Department aims to fill every order within the same day we receive it. • We welcome you to Johnson’s. If we can be of additional service in any manner, please call on us.
• Emphasize the you-attitude rather than the we-attitude. • Focus on the positive rather than the negative approach. • delete the questions in his mind.
• Requirements of this course
• • • • •
Points: Good command of Standard English Knowledge of business theory and practice Knowledge of technical terms Knowledge of psychology Skill in salesmanship
• 1. We allow 2% discount for cash payment. • 2. We are pleased to announce that …… • 3. We don’t refund if the returned item is soiled and unsalable. • 4. We do not believe you will have cause for dissatisfaction. • 5. At present , we have to give up the business. • 6. Please contact our agent in China.
• Present the message in wellconstructed sentences and paragraphs, and include necessary transitional words or expressions to link then up. eg. We are sending as in the enclosed list 5 samples of the goods for your market which we think suitable by air freight. In reply to your letter of May 6 and according to information received we believe that the firm referred to is quite a reliable one of the city. • Short sentences
Avoid irritating, offensive or belittling statements; if an apology is in order, make it graciously.
• You make a careless mistake. • You don’t enclose the check with your order. • Your letter is not clear at all. • If you raed the policy carefully, you can answer the questions yourself. • Apparently you have already forgotten what I wrote you two weeks ago.
•Βιβλιοθήκη Baidu
Thank you for the account opened at Johnson’s. Serving you with your needs for clothing and home furnishings is a pleasure. • You will find 34 departments at Johnson’s stocked with a vatiety of quality items. And courteous sales clerks are here to asist you in selecting the merchandise that best meets your requirements. • If you prefer to shop within the comfort of your home, instead of coming to the store, you need only to telephone HA 3-5678 and ask for “personal shopping service”. A personal shopper will gladly take your order for any number of items, answer your questions about brands and sizes available, and see that the goods you order reach you by store delivery within a few days. • You are always welcome at Johnson’s. Please call on us whenever you need
Communicating in International Business
LU Xu
School of Economics and Management
• 1.1 Brief Introduction to the Course of Communicating in International Business