商务英语写作概述

意向书
18 Organizing and Preparing R报e告ports
19 Questionnaires
调查问卷
20 Business Agreements 商务协议
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BUSINESS WRITING 商务英语写作
Unit 1
An Overview of Business Writing
13 Memos and Minutes 14 Preparing resumes
通知与通告 备忘录与会议记录
15 Letters of Application 准备简历
申请信
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16 Letters of Recommendatio推n荐信
17 Proposals
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The major purpose of most of these messages is to have the receiver understand a body of information and concentrate on the logical presentation of the content.
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Tasks of this chapter
Ⅰ. Functions of Business Writing Ⅱ. Criteria for Effective Business Writing Ⅲ. Modern Changes Ⅳ. Basic Patterns of Writing
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Every business message is designed to achieve a specific business objective. Its success depends on what it says and to what extent it induces a favorable response from the reader.
商务写作概述
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Why to improve writing skills？
The ability to write effectively is a valuable business
asset.
Three reasons: 1) business is transacted in writing; 2) writing effectively helps increase company sales and profit; 3) proficiency in writing gives a personal advantage
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To influence
A business message must also influence the reader’s attitudes and actions.
e.g. — letters promoting a product or service and seeking support for ideas and worthy causes presented to supervisors, stockholders, customers/clients, and others.
BUSINESS WRITING
商务英语写作
Course Outline
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Text Book
商务英语写作(修订版)
BUSINESS ENGLISH WRITING
胡英坤 车丽娟 主编
外语教学与研究出版社 2013.8
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I. Functions of Business Writing
Business writing has three functions:
1. To inform 2. To influence 3. To entertain
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9 Sales Letters
销售函
10 Invitation and Thank-you Le邀tte请rs函与感谢信
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11 Letters of Apology and Congratulation 12 Notice and Announcemen道t 歉信与祝贺信
5 Letters about Shipment
装运函
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6 Letters About Payment and Settlement of
Accounts
付款与结帐函
7 Routine Claims and Adjustmen日t常投诉与理赔
8 Persuasive Claims and Refusal说s 服性索赔与拒绝函
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To inform
Messages to inform are used to convey the vast amount of information needed to complete the day-to-day operations of the business.
e.g. — explain instructions to employees, announce meetings and procedures, acknowledge orders, accept contracts for services, etc.
Contents
1 An Overview of Business Writin商g务写作概述
2 Structure and Style of Business L商e务tte信rs函的结构与格式
3 Sales-related Inquiries and Repli询es盘与回复
4 Orders and Confirmation Letter订s 单与确认函