外贸函电课件ppt
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• Addressing envelopes
-
Principles of good communication
–Consideration 1.you-attitude or I/we attitude
I write to send my congratulations. Congratulations to you on your promotion. 2.positive approach or negative approach We won’t be able to send you the brochure this month. We will send you the brochure next month.
• reference No
– 希望对方回复信件时指明原信编号，以便查阅文件。 – 目的是：便于发信的编号归档
Baidu Nhomakorabea
• date
– 日期常见写法：8th march, 1999 或 8 march,1999
–
march 8th,1999 或 march 8, 1999
• inside name and address
• salutation
– 每个词开头首字母必须大写。
• subject line
– 位于称呼下面两行，信笺中间部位，须简要，使人一 看便知道该信的基本内容或目的。事由下面一般划一 横线。例如：
-
– Courtesy (not mere politeness,be sincere and tactful)
• Thank you for your letter of July 23, 1999. • Your letter is not clear at all.I can’t understand it. • If I understand your letter correctly…(tactful)
-
• 缩写：
– 除了少数国际商业界确认的缩写，如CIF、FOB等外， 应尽量避免使用缩写，尤其是机构或组织名称，最好写 出它的全部字母。
• 数字：
– 不同国家的人对某些数字的表达方式不一样，例如：英、 美两国对billion的理解不一样。所以最安全的办法是数字 和文字同时使用，例如：
• $10575.9 (ten thousand five hundred and seventy-five dollars, ninety cents.)
• 介词：
– 数字前如果要用介词必须十分小心。例如：
• The price has been increased to $20. （到） • The price has been increased by $20. （了） • The price has been increased from $20. （从）
–Clarity
I am writing to apply for admission to your university. I am writing to apply for admission to the graduate school of your university in the spring of 1999. The l/c must reach us for arranging shipment not later than 8 October. The l/c must reach us not later than 8 October for arranging shipment.
-
Principles of good
communication
• conciseness （简洁）
– we begun to export our machine to countries abroad. – In the event that you speak to Mr. Wood in regard to
unit 1 business letter writing
• Principles of good communication
– Seven Cs
• Layout of business letters
– Parts of business letters – Styles of business letters
production,ask him to give consideration to the delivery schedule. – If you speak to Mr. Wood about production,ask him to consider the delivery schedule.
• Concreteness（具体）
– We wish to confirm our telegram yesterday. – We wish to confirm our telegram of march 29,1999. – The brakes can stop a car within a short distance – These Goodson power brakes can stop a 2-ton car
– 通常包括对收信人的礼节性的称呼以及收信人的姓名、 头衔和地址。地址含：a)门牌号码、街（路）名 b)城 市 c)县、州名及邮政编码 d)国名
-
parts of business letter
• attention line
– 写信人有时希望所发信件能够迅速递交经办人或经办 部门办理，可在封内地址下一行和称呼上一行加上经 办人姓名。
within 24 feet.
-
• correctness • completeness
– 5个“W” :who, what, when, where, why/how
-
parts of business letter
• letterhead
– 商业信函的信头通常印在信笺上端中间，包括发信人 的公司行号名称及地址、电话号码、电报挂号、传真、 电传以及经常的业务范围。
-
Principles of good communication
–Consideration 1.you-attitude or I/we attitude
I write to send my congratulations. Congratulations to you on your promotion. 2.positive approach or negative approach We won’t be able to send you the brochure this month. We will send you the brochure next month.
• reference No
– 希望对方回复信件时指明原信编号，以便查阅文件。 – 目的是：便于发信的编号归档
Baidu Nhomakorabea
• date
– 日期常见写法：8th march, 1999 或 8 march,1999
–
march 8th,1999 或 march 8, 1999
• inside name and address
• salutation
– 每个词开头首字母必须大写。
• subject line
– 位于称呼下面两行，信笺中间部位，须简要，使人一 看便知道该信的基本内容或目的。事由下面一般划一 横线。例如：
-
– Courtesy (not mere politeness,be sincere and tactful)
• Thank you for your letter of July 23, 1999. • Your letter is not clear at all.I can’t understand it. • If I understand your letter correctly…(tactful)
-
• 缩写：
– 除了少数国际商业界确认的缩写，如CIF、FOB等外， 应尽量避免使用缩写，尤其是机构或组织名称，最好写 出它的全部字母。
• 数字：
– 不同国家的人对某些数字的表达方式不一样，例如：英、 美两国对billion的理解不一样。所以最安全的办法是数字 和文字同时使用，例如：
• $10575.9 (ten thousand five hundred and seventy-five dollars, ninety cents.)
• 介词：
– 数字前如果要用介词必须十分小心。例如：
• The price has been increased to $20. （到） • The price has been increased by $20. （了） • The price has been increased from $20. （从）
–Clarity
I am writing to apply for admission to your university. I am writing to apply for admission to the graduate school of your university in the spring of 1999. The l/c must reach us for arranging shipment not later than 8 October. The l/c must reach us not later than 8 October for arranging shipment.
-
Principles of good
communication
• conciseness （简洁）
– we begun to export our machine to countries abroad. – In the event that you speak to Mr. Wood in regard to
unit 1 business letter writing
• Principles of good communication
– Seven Cs
• Layout of business letters
– Parts of business letters – Styles of business letters
production,ask him to give consideration to the delivery schedule. – If you speak to Mr. Wood about production,ask him to consider the delivery schedule.
• Concreteness（具体）
– We wish to confirm our telegram yesterday. – We wish to confirm our telegram of march 29,1999. – The brakes can stop a car within a short distance – These Goodson power brakes can stop a 2-ton car
– 通常包括对收信人的礼节性的称呼以及收信人的姓名、 头衔和地址。地址含：a)门牌号码、街（路）名 b)城 市 c)县、州名及邮政编码 d)国名
-
parts of business letter
• attention line
– 写信人有时希望所发信件能够迅速递交经办人或经办 部门办理，可在封内地址下一行和称呼上一行加上经 办人姓名。
within 24 feet.
-
• correctness • completeness
– 5个“W” :who, what, when, where, why/how
-
parts of business letter
• letterhead
– 商业信函的信头通常印在信笺上端中间，包括发信人 的公司行号名称及地址、电话号码、电报挂号、传真、 电传以及经常的业务范围。