小米公司基础介绍(英文) The Development of Xiaomi

The Development of Xiaomi

Xiaomi, founded in April, 2010, is a mobile company which concentrates on smart software and electronic products. The logo of this brand is MI, which is short for Mobile Internet. And it also means Mission Impossible which stand for overcoming impossible challenges.

This company aims at lower price and higher cost performance. And because of this target, its products are accepted by the public so that it developed quickly.

After Xiaomi company was founded, it released MIUI system at first and then had a boom. Next year, the founding team declared that they would step in the mobile phone market. Over one month later, Xiaomi Mobile Phone Release Conference was held in 798 Art Zone in Beijing where Mi 1 was released and drew attention to the public. So, after people were admitted to reserve Xiaomi mobile phones on the Internet, the company got a huge sale rapidly in a short time. At the same time, the sale was motivation from the market.

After it, Xiaomi company developed quickly. What they released were not only a series of Xiaomi Mobile Phone but also other electronic products such as laptops and Mi Bands.

Most of these products have won a good reputation for Xiaomi company.

However, it’s inevitable for the company to be exposed some negative news. On 2nd September, 2015, the Chairman of Qingcong Mobile Phone Company complained that Xiaomi exaggerated in their advertisement which led to misunderstanding to people. Then Xiaomi company was fined because of this.

As for the culture of Xiaomi company, we can know that there isn’t strict classes to divide the employees. All of them are friends. Xiaomi thinks highly of creative Internet culture, avoiding long time meetings to let every employee work in relaxing atmosphere and exert their creation as much as possible. Xiaomi believes that users are the origin of motivation and the company develops at a fast speed with th e expectation of everyone’s enjoying the technology.

To some extent, it’s not false to say ‘Xiaomi is the coolest company.’ for the Xiaomi’s fans.Xiaomi has launched its products in Singapore, India, Brazil and so on. And it is expanding its footprint across the world to become a global brand.