IBM演示技巧教程(doc 21页)(英文)

There are three steps to making an IBM presentation:

Plan It offers advice on organizing your message, sharpening your focus on what you want to say, and arranging it in a manner that audiences can follow.

Prepare It is a resource for constructing graphic support materials in Freelance Graphics (PowerPoint is also supported). You will find instructions on how to include elements such as text, charts and graphs in a style that will be consistent to all our audiences - an "IBM look," in much the same way that our advertising and marketing materials have a distinct appearance.

Present It offers tips on how to deliver what you've prepared effectively to an audience. Presentations are not about showing a series of slides; they are about you, communicating a message, with visual elements in a supporting role.

Where to begin

Here's what you do first: Stop. Take some time. As Thomas Watson Sr. used to advise, famously: Think.

You are about to mount an argument. What do you need? Don't succumb to the temptation of collecting every apparently relevant item into a

jumble and then trying to reshuffle them into a coherent order. ("Jim has a nice chart on this, and Lisa has some good market data, I'll get those.")

That's the flawed technique behind many of the more overblown, leaden presentations you've ever dozed through. That's working backwards. Instead, start with nothing... and work forward.

Ask yourself this: What is my point? Every

presentation is an attempt to communicate

something. It may be a complex topic, with lots of

supporting data, but fundamentally there will always be something simple you want to say. It might be "IBM understands your business," or "This technology is the best for our requirements" or "We need more time to do this job right."

Figure out what you're trying to communicate, in its simplest, clearest, most concise form. Write it down, in one sentence. Does it make sense? Does it really cut to the heart of what you need to convey? If not, rewrite it.

If you only could deliver this one sentence to your audience, with no charts or any supporting information, would this be the one you'd choose?

Composing this basic sentence might take two minutes, or it might take an hour. It doesn't really matter which. Just get it right. Without a clear point of view, you are navigating without direction.

Get it wrong, and you'll struggle the rest of the way.

Get it right, and the pieces will begin falling naturally into place behind it.

Build your case

In her book Secrets of Power Presentations , Micki Holliday suggests answering the following questions as a first start to organizing your presentation:

• What does the audience need to know?

• What does the audience want to know? • What are the possible benefits of a successful meeting for this audience? ("What's in it for me?") • What questions might the audience have?