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200
Unilever Unilever Share Share Price Price Performance Performance v Peer v Peer Group Group “Shadow” “Shadow”
180
Unilever
160
Peer Group
Peer Group: Beiersdorf,Avon, Cadbury, Clorox, Coca Cola, Colgate, Danone, Eridania, Gillette, Heinz, Kao, Lion, L’Oreal, Nestle, P&G, Philip Morris, Reckitt Benckiser, Sara Lee, Shiseido, Pepsico
Path to Growth -- 6 primary strategic thrusts
What is our strategy for the Path to Growth?
áIncrease revenue growth by
using consumer insight to deliver superior consumer benefits a sharply focused brand portfolio new, alternative channels
“The only way to safeguard our position is to perform, to deliver, and to grow our business.”
Supply Chain - What does it take to succeed?
• Depth and breadth of the Supply Chain Professional Skills • An excellent overall understanding of the business, it’s processes and their linkages • Business behaviours • Outstanding performance
Central to this is an passion for winning
Enterprise Culture, which fosters
connected creativity liberating rigour
World Class Supply Chain
We aim to: Close the gap to world class in supply chain within three years By: Establishing a Global Buying programme Establishing a world class manufacturing programme Resulting in (approximately): 100 fewer manufacturing sites €€1.6 billion buying savings by end 2002 €€0.5 billion manufacturing savings per annum
140
120
100 Q4 97
Q1 98
Q2 98
Q3 98
Q4 98
Q1 99
Q2 99
பைடு நூலகம்Q3 99
Q4 99
Q1 00
Q2 00
Q3 00
(Based on Quarterly Average Share prices)
The Market is concerned about our ability to execute our strategy
Provide Unilever with the platform to deliver sustainable growth
Note: Figures do not include Bestfoods
U n ile v e r
Why do we need the Path to Growth?
allowing us to focus our investment on advertising and development allowing us to reduce costs and increase investments
áIncrease operating margin by
simplifying our processes and structure driving synergies and efficiencies across the supply chain
The Supply Chain Process Model
Supply Chain Mission & Strategy
Brand BrandDevelopment Development
Customer Customer Development Development
Suppliers Suppliers
Path to Growth identifies what we will do to deliver on our promises to shareholders:
Increase revenue growth to 5% per annum
Increase operating margin from 10% to 15% by 2004 Deliver an incremental €2.7billion in operating profit by 2004
Plan
Source Make Deliver
Consumers Consumers & & Customers Customers
Information Management Human Resource Management Quality & Business Excellence Finance Management Safety, Health & Environment Technology Management
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