长沙地铁商业地产项目市场分析及定位研究

摘要

二十一世纪以来，长沙市经济迅猛发展，无论是房地产市场，还是城市交通建设都取得了长足的进步，特别是2009年长沙地铁项目全面开展，二者的关系也变得愈来愈紧密，轨道交通改善了城市交通条件，重新整合了城市空间结构。同时，依附于轨道交通的房地产开发可获得更高的市场回报。

本文针对长沙地铁1、2号线沿线的商业房地产项目，进行市场分析及定位。从经济环境、自然环境以及沿线项目周边的基础设施环境对地铁沿线商业地产项目的开发进行了研究，详细分析了影响商业地产项目开发前景的因素，着重分析地铁建设与商业地产项目开发的内在关系，阐述商业房地产开发与地铁建设相结合的一些基本思路。

本文运用了低价形成理论以及土地区位理论分析了长沙地铁商业地产价值。长沙商业地产项目在开发定位上，要充分考虑地铁因素的作用，力图使地铁因素所带来的房产价格提升得以充分实现。

关键词：长沙地铁，商业地产，市场分析，市场定位

ABSTRACT

Since the 21st century, with rapid development of economy in Changsha, it obtained great progress both in the real estate market and the city traffic construction, especially in 2009, Changsha Metro project in an all-round way, the relationship between the two has become more closely related, the Rail Transit improved the traffic conditions and integrated the urban spatial structure anew．At the same time, all this makes the exploitation of real estate which leeches on to the Rail Transit get higher market returns.

The purpose of this paper was to make market analysis and commercial positioning of the real estate along Changsha metro line 1 & 2．To observe the effects on the development of real estate projects along subway by analyzing the factors of the economic condition, nature environment and the surrounding infrastructure．This paper analyzed the factors in details which might affect the development perspective of real estate and paid more attention to the internal relationship between subway construction and the development of real estate p rojects as well as set forth some basic ideas about the combination of subway construction and the development of real estate projects.

In this article, the author uses the low-price formation theory and land location theory to analyze the value of the commercial real estate by the Changsha subway．The influence of the subway must be considered completely when we decide the orientation of the project of the changsha commercial real estate so as to reach the goal of elevating the price of the real state by the subway．

Key words: Changsha Metro，Commercial real estate，Market analysis，Market positioning

目录

摘要 .................................................................. I ABSTRACT............................................................ II 绪论 (1)

（一）论文研究的背景 (1)

（二）相关文献综述 (1)

（三）研究的目的与意义 (3)

1 研究的目的 (3)

2 研究的意义 (3)

（四）研究的思路及方法 (4)

1 研究的思路 (4)

2 研究的方法 (4)

一城市地铁与商业房地产 (5)

（一）基本概念和基本原理 (5)

1 基本概念 (5)

2 基本原理 (6)

（二）地铁建设对商业房地产的影响机制 (8)

1 影响商业房地产区位的因素 (9)

2 地铁建设对商业房地产区位因素的影响 (10)

二长沙地铁规划及商业地产发展现状 (14)

（一）长沙地铁规划 (14)

（二）长沙商业房地产的发展及现状 (15)

1 我国商业房地产现状 (15)

2 长沙市商业（商圈）概况 (15)

3 长沙市商业地产的现状 (16)

三长沙市地铁商业地产项目市场分析 (18)

（一）长沙地铁建设引导周围土地开发方向 (18)

（二）长沙地铁建设对城市空间结构的影响 (20)

四长沙地铁商业地产项目市场定位 (22)

（一）长沙地铁建设对商业地产的促进作用 (22)

1 五一广场商圈商业中心地位更加巩固 (22)

2 地铁带动沿线商业地产繁荣发展 (22)