国际商务沟通英文ppt课件

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On her first day of teaching at the local university in La Paz, Bolivia, Katherine Montague of Atlanta, Georgia, asked directions to the ladies’ room. Upon entering, she observed three males using urinals and made a hasty retreat. After her U.S. colleagues explained that all restrooms were unisex, Katherine decided to take a taxi to her hotel.
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Topics
Cultural shock is • the trauma you experience
when you move into a culture different from your home culture • frustrations may include - lack of food - unacceptable standards of cleanliness -different bathroom facilities -fear for personal safety
• Substitution - The traveler learns the appropriate responses/behaviors in the host culture and substitutes these responses/behaviors for the ones ordinarily used in the home culture.
illnesses)
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Asia Shock has five progressive stages:
• Frustration with the culture, which includes the language, food, and an exasperation with local customs.
• Racism – use of unflattering labels for Asians (Japs).
• Avoidance of the culture; U.S. persons form clubs rather than intermingle with people of the culture.
nationals) • Need for excessive amounts of sleep • Compulsive eating/drinking • Irritability • Exaggerated cleanliness
© 2011 Pearson Education, Inc. publishing as
© 2011 Pearson Education, Inc. publishing as
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Prentice Hall
Strategies for Coping with a New Culture During Short Visits
• Nonacceptance of the host culture; traveler behaves as he/she would in the home culture.
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Culture shock includes - hearing yes for no - having to bargain - having laughter used for anger
• Unwillingness to understand the rationale behind the local ways of doing things.
• Ethnocentricity; U.S. persons label Asians as dishonest because they say one thing and do another; consider face-saving as dishonest.
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Major Symptoms of Cultural Shock
• Homesickness • Boredom • Withdrawal (avoiding contact with host
Hale Waihona Puke Baidu
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• Marital stress • Family tension and conflict • Chauvinistic excesses • Stereotyping of host nationals • Hostility toward host nationals • Loss of ability to work effectively • Unexplainable fits of weeping • Physical ailments (psychosomatic
Chapter 4 Cultural Shock
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Topics
• Stages of Cultural Shock • Alleviating Cultural Shock • Aspects of Cultural Shock • Relationships and Family
Considerations • Public and Private Self