(完整版)供应链设计与管理(第3版)课后答案,选译
供应链管理 第三版 Unit12 习题与答案
Chapter 12Determining Optimal Level of Product AvailabilityTrue/False1. The level of product availability is also referred to as the customer service level.Answer: TrueDifficulty: Easy2. A supply chain can use a high level of product availability to improve itsresponsiveness and attract customers.Answer: TrueDifficulty: Moderate3. A high level of product availability requires less inventory, which will keep costsdown for the supply chain.Answer: FalseDifficulty: Moderate4. A supply chain needs to achieve a balance between the level of availability andthe cost of inventory that maximizes supply chain revenues.Answer: FalseDifficulty: Hard5. Whether the optimal level of availability is high or low depends on where aparticular company believes they can maximize profits.Answer: TrueDifficulty: Moderate6. The cost of overselling is denoted by C o and is the loss incurred by a firm foreach unsold unit at the end of the selling season.Answer: FalseDifficulty: Easy7. The cost of understocking is denoted by C u and is the margin lost by a firm foreach lost sale because there is no inventory on hand.Answer: TrueDifficulty: Moderate8. The cost of underselling is a key factor that influences the optimal level ofproduct availability.Answer: FalseDifficulty: Moderate9. The costs of overstocking and understocking have a direct impact on both theoptimal cycle service level and profitability.Answer: TrueDifficulty: Easy10. As the ratio of the cost of overstocking to the cost of understocking gets smaller,the optimal level of product availability decreases.Answer: FalseDifficulty: Hard11. With reduced demand uncertainty, a supply chain manager can better matchsupply and demand by reducing both overstocking and understocking.Answer: TrueDifficulty: Moderate12. An increase in forecast accuracy increases both the overstocked andunderstocked quantity and decreases a firm’s profits.Answer: FalseDifficulty: Easy13. Supply chain managers are able to increase their forecast accuracy as leadtimes decrease, which allows them to better match supply with demand andincrease supply chain profitability.Answer: TrueDifficulty: Easy14. If quick response allows multiple orders in the season, profits increase and theoverstock quantity increases.Answer: FalseDifficulty: Hard15. Quick response results in the manufacturer making a lower profit in the shortterm if all else is unchanged.Answer: TrueDifficulty: Hard16. There is a cost associated with postponement because the production cost usingpostponement is typically lower than the production cost without it.Answer: FalseDifficulty: Easy17. Postponement is valuable for a firm that sells a large variety of products withdemand that is independent and comparable in size.Answer: TrueDifficulty: Moderate18. Postponement may increase overall profits for a firm if a single productcontributes the majority of the demand because the increased manufacturingexpense due to postponement outweighs the small benefit that aggregationprovides in this case.Answer: FalseDifficulty: Hard19. Tailored postponement allows a firm to increase its profitability by onlypostponing the uncertain part of the demand and producing the predictable partat a lower cost without postponement.Answer: TrueDifficulty: Moderate20. In tailored sourcing,firms use a combination of two supply sources, one focusingon cost and able to handle uncertainty well, and the other focusing on flexibility to handle uncertainty, but at a higher cost.Answer: FalseDifficulty: Moderate21. Tailored sourcing may be volume-based or product-based depending on thesource of uncertainty.Answer: TrueDifficulty: Easy22. In volume-based tailored sourcing, the predictable part of a product’s demand isproduced at a flexible facility, whereas the uncertain portion is produced at anefficient facility.Answer: FalseDifficulty: Moderate23. In product-based tailored sourcing, low-volume products with uncertain demandare obtained from a flexible source, while high-volume products with lessdemand uncertainty are obtained from an efficient source.Answer: TrueDifficulty: Easy24. A contract may contain specifications regarding quantity, price, time, and quality.Answer: TrueDifficulty: Easy25. Double marginalization refers to the fact that the total supply chain is dividedbetween the manufacturer and the retailer.Answer: TrueDifficulty: Moderate26. Manufacturers can use buy-back contracts to increase their own profits as wellas total supply chain profits.Answer: TrueDifficulty: Moderate27. Buybacks encourage retailers to increase the level of product availability.Answer: TrueDifficulty: Easy28. Revenue sharing with a lower wholesale price allows retailers but notmanufacturers to increase their profit.Answer: FalseDifficulty: Moderate29. Revenue sharing encourages retailers to increase the level of product availability.Answer: TrueDifficulty: Easy30. Manufacturers can use contracts with quantity flexibility to increase their ownprofits at the expense of total supply chain profits.Answer: FalseDifficulty: Easy31. With vendor-managed inventory(VMI), the control of the replenishment decisionmoves to the manufacturer instead of the retailer.Answer: TrueDifficulty: Easy32. VMI can allow a manufacturer to increase their profits as well as profits for theentire supply chain by increasing some of the effects of double marginalization.Answer: FalseDifficulty: EasyMultiple Choice1. The level of product availabilitya. is also referred to as the customer service level.b. is an important component of any supply chain’s responsiveness.c. increases revenues for the supply chain by increasing sales.d. All of the above are true.e. Only a and b are true.Answer: eDifficulty: Hard2. A supply chain can use a high level of product availability toa. improve its responsiveness and attract customers.b. reduce costs for the supply chain by reducing inventories.c. increase revenues for the supply chain by increasing sales.d. All of the above are true.e. Only a and c are true.Answer: eDifficulty: Easy3. A high level of product availability requiresa. large inventories and tends to raise costs for the supply chain.b. large inventories and tends to reduce costs for the supply chain.c. small inventories and tends to raise costs for the supply chain.d. small inventories and tends to reduce costs for the supply chain.e. none of the aboveAnswer: aDifficulty: Easy4. A supply chain needs to achieve a balance between the level of availability andthe cost of inventory thata. maximizes supply chain revenues.b. minimizes supply chain costs.c. maximizes supply chain profitability.d. maximizes supply chain availability.e. all of the aboveAnswer: cDifficulty: Moderate5. Whether the optimal level of product availability is high or low depends on wherea particular company believes they cana. minimize cost.b. maximize revenue.c. maximize profits.d. maximize product availability.e. all of the aboveAnswer: cDifficulty: Moderate6. The key factors that influence the optimal level of product availability do notincludea. the cost of overstocking the product.b. the cost of stocking the product.c. the cost of understocking the product.d. All of the above are key factors.e. None of the above are key factors.Answer: bDifficulty: Moderate7. The loss incurred by a firm for each unsold unit at the end of the selling season isa. the cost of overstocking the product.b. the cost of stocking the product.c. the cost of understocking the product.d. the cost of overselling the product.e. the cost of underselling the product.Answer: aDifficulty: Moderate8. The margin lost by a firm for each lost sale because there is no inventory onhand isa. the cost of overstocking the product.b. the cost of stocking the product.c. the cost of understocking the product.d. the cost of overselling the product.e. the cost of underselling the product.Answer: cDifficulty: Moderate9. The margin lost from current as well as future sales if the customer does notreturn should be included ina. the cost of overstocking the product.b. the cost of stocking the product.c. the cost of understocking the product.d. the cost of overselling the product.e. the cost of underselling the product.Answer: cDifficulty: Moderate10. Which of the following is not a situation involving the trade-off between the costof overstocking and the cost of understocking?a. seasonal products where all leftover items must be disposed of at the endof the seasonb. continuously stocked items where demand during stockout is backloggedc. continuously stocked items where demand during stockout is lostd. continuously stocked items where demand during stockout is redirectede. none of the aboveAnswer: dDifficulty: Moderate11. The costs of overstocking and understocking have a direct impact ona. the optimal cycle service level but not profitability.b. profitability but not the optimal cycle service level.c. both the optimal cycle service level and profitability.d. neither the optimal cycle service level or profitability.e. the optimal cycle service level and an indirect impact on profitability.Answer: cDifficulty: Moderate12. Which of the following is not a managerial lever to increase profitability?a. increasing the salvage value of each unitb. decreasing the margin lost from a stockoutc. reducing demand uncertaintyd. reducing the level of product availability below optimale. increasing forecast accuracyAnswer: dDifficulty: Moderate13. Which of the following would be a strategy to increase the salvage value of anunsold product?a. discarding the unused materialb. selling unsold product to an outlet storec. keeping the product in inventory until it sellsd. reduce the level of cycle inventorye. none of the aboveAnswer: bDifficulty: Easy14. Which of the following would be a strategy to decrease the margin lost in astockout?a. arranging for backup sourcingb. discarding the unused materialc. selling unsold product to an outlet stored. reduce the level of cycle inventorye. none of the aboveAnswer: aDifficulty: Moderate15. As the ratio of the cost of overstocking to the cost of understocking gets smaller,a. the optimal level of product availability becomes irrelevant.b. the optimal level of product availability decreases.c. the optimal level of product availability remains stable.d. the optimal level of product availability increases.e. none of the aboveAnswer: dDifficulty: Hard16. Which of the following is not an approach to reduce the uncertainty of demand?a. tailored sourcingb. quick responsec. postponementd. improved forecastinge. decreased marginAnswer: eDifficulty: Moderate17. With reduced demand uncertainty, a supply chain manager cana. increase both overstocking and understocking.b. increase overstocking and reduce understocking.c. reduce overstocking and increase understocking.d. reduce both overstocking and understocking.e. none of the aboveAnswer: dDifficulty: Easy18. A company that uses better market intelligence and collaboration to reducedemand uncertainty is making use ofa. tailored sourcing.b. quick response.c. postponement.d. improved forecasting.e. decreased margin.Answer: dDifficulty: Moderate19. A company that reduces replenishment lead time so that multiple orders may beplaced in the selling season is making use ofa. tailored sourcing.b. quick response.c. postponement.d. improved forecasting.e. decreased margin.Answer: bDifficulty: Moderate20. A company with multiple products, that chooses to delay product differentiationuntil closer to the point of sale, is usinga. tailored sourcing.b. quick response.c. postponement.d. improved forecasting.e. decreased margin.Answer: cDifficulty: Moderate21. A company that uses a more expensive short lead time supplier as a backup fora low cost, long lead time supplier is usinga. tailored sourcing.b. quick response.c. postponement.d. improved forecasting.e. decreased margin.Answer: aDifficulty: Moderate22. An increase in forecast accuracya. decreases both the overstocked and understocked quantity anddecreases a firm’s profits.b. decreases both the overstocked and understocked quantity and increasesa firm’s profits.c. increases both the overstocked and understocked quantity and decreasesa firm’s profits.d. increases both the overstocked and understocked quantity and increasesa firm’s profits.e. none of the aboveAnswer: bDifficulty: Moderate23. Supply chain managers are able toa. increase their forecast accuracy as lead times increase.b. increase their forecast accuracy as lead times decrease.c. decrease their forecast accuracy as lead times decrease.d. decrease their forecast accuracy as lead times increase.e. a product is received into stock at a store.Answer: bDifficulty: Moderate24. As lead times decrease, supply chain managers are able toa. better match supply with demand.b. better match demand with supply.c. increase supply chain cost.d. decrease product availability.e. none of the aboveAnswer: aDifficulty: Moderate25. Which of the following is not a consequence of being able to place a secondorder during the season for a seasonal product?a. The expected total quantity ordered during the season with two orders isless.b. The average overstock to be disposed of at the end of the sales season isless.c. The profits are higher.d. The average inventory level is higher.e. none of the aboveAnswer: dDifficulty: Moderate26. As the total quantity for the season is broken up into multiple smaller orders, thebuyer is better able toa. match supply and demand and increase cost.b. match supply and demand and increase profitability.c. match supply and demand and decrease profitability.d. match supply and demand and decrease product availability.e. none of the aboveAnswer: bDifficulty: Moderate27. If quick response allows multiple orders in the season,a. profits decrease and the overstock quantity decreases.b. profits decrease and the overstock quantity increases.c. profits increase and the overstock quantity decreases.d. profits increase and the overstock quantity increases.e. none of the aboveAnswer: cDifficulty: Moderate28. Quick response is clearly advantageous toa. a distributor in the supply chain.b. a retailer in the supply chain.c. a manufacturer in the supply chain.d. every step in the supply chain.e. none of the aboveAnswer: bDifficulty: Hard29. Quick response results ina. the manufacturer making a lower profit in the long term if all else isunchanged.b. the manufacturer making a lower profit in the short term if all else isunchanged.c. the retailer making a lower profit in the short term if all else is unchanged.d. the distributor making a lower profit in the short term if all else isunchanged.e. none of the aboveAnswer: bDifficulty: Moderate30. There is a cost associated with postponement because the production cost usingpostponement is typicallya. higher than the production cost without it.b. lower than the production cost without it.c. very stable.d. equal to the production cost without it.e. none of the aboveAnswer: aDifficulty: Easy31. Postponement is valuable for a firm thata. sells a large variety of products with demand that is dependent andcomparable in size.b. sells a large variety of products with demand that is independent andcomparable in size.c. sells a small variety of products with demand that is dependent andcomparable in size.d. sells a small variety of products with demand that is independent andcomparable in size.e. focuses on processes that are internal to the firm.Answer: bDifficulty: Hard32. Postponement isa. not very effective if a large fraction of demand comes from multipleproducts.b. not very effective if a small fraction of demand comes from a singleproduct.c. only effective if a large fraction of demand comes from a single product.d. effective even if a large fraction of demand comes from a single product.e. none of the aboveAnswer: bDifficulty: Hard33. When a firm uses production with postponement to satisfy a part of its demandwith the rest being satisfied without postponement, it is usinga. adjustable postponement.b. flexible postponement.c. managed postponement.d. tailored postponement.e. none of the aboveAnswer: dDifficulty: Moderate34. Under tailored postponement, a firm produces the amount that is very likely tosell usinga. the lower cost production method with postponement and produces theportion of demand that is uncertain using postponement.b. the lower cost production method without postponement and producesthe portion of demand that is uncertain using postponement.c. the higher cost production method with postponement and produces theportion of demand that is uncertain using postponement.d. the higher cost production method without postponement and producesthe portion of demand that is uncertain using postponement.e. All of the above are accurate.Answer: bDifficulty: Moderate35. In tailored sourcing,firms use a combination of two supply sources,a. one focusing on cost but unable to handle uncertainty well, and the otherfocusing on flexibility to handle uncertainty, but at a higher cost.b. one focusing on cost and able to handle uncertainty well, and the otherfocusing on flexibility to handle uncertainty, but at a higher cost.c. one focusing on cost but unable to handle uncertainty well, and the otherfocusing on flexibility to handle uncertainty at a lower cost.d. one focusing on cost and able to handle uncertainty well, and the otherfocusing on flexibility to handle uncertainty at a lower cost.e. None of the above are accurate.Answer: aDifficulty: Hard36. In volume-based tailored sourcinga. the predictable part of a product’s demand is produced at an efficientfacility.b. the uncertain portion is produced at a flexible facility.c. the predictable part of a product’s demand is produced at a flexible facility.d. all of the abovee. a and b onlyAnswer: eDifficulty: Moderate37. In product-based tailored sourcinga. low-volume products with uncertain demand are obtained from a flexiblesource.b. high-volume products with less demand uncertainty are obtained from anefficient source.c. high-volume products with less demand uncertainty are obtained from aflexible source.d. all of the abovee. a and b onlyAnswer: eDifficulty: Moderate38. A contracta. specifies the parameters within which a buyer places orders and asupplier fulfills them.b. may contain specifications regarding quantity, price, time, and quality.c. may require the buyer to specify the precise quantity required, with a verylong lead time.d. all of the abovee. a and c onlyAnswer: dDifficulty: Moderate39. Double marginalization refers to the fact that the total supply chain margin isdivided betweena. the customer and the retailer.b. the distributor and the retailer.c. the manufacturer and the retailer.d. the manufacturer and the customer.e. none of the aboveAnswer: cDifficulty: Moderate40. Each member of the supply chain makes decisions consideringa. only a portion of the total supply chain margin.b. the total supply chain margin.c. other members of the supply chain.d. customers of the supply chain.e. none of the aboveAnswer: aDifficulty: Moderate41. Buy-backs encourage retailers toa. decrease the level of product availability.b. increase the level of product availability.c. decrease the level of profitability.d. increase the level of cost.e. none of the aboveAnswer: bDifficulty: Hard42. The impact of holding cost subsidies on manufacturer and supply chain profits isa. the opposite of buy-back contracts.b. negligible.c. very much like buy-back contracts.d. a decrease the level of profitability.e. none of the aboveAnswer: cDifficulty: Moderate43. When the manufacturer charges the retailer a low wholesale price and shares afraction of the revenue generated by the retailer, it is referred to asa. double marginalization.b. buy-backs.c. holding cost subsidies.d. revenue-sharing.e. none of the aboveAnswer: dDifficulty: Easy44. Revenue sharing with a lower wholesale price allowsa. only manufacturers to increase their profit.b. only retailers to increase their profit.c. both retailers and manufacturers to increase their profit.d. neither retailers or manufacturers to increase their profit.e. none of the aboveAnswer: cDifficulty: Moderate45. With vendor-managed inventory(VMI),a. the customer is responsible for all decisions regarding product inventoriesat the retailer.b. the retailer is responsible for all decisions regarding product inventories atthe manufacturer.c. the manufacturer or supplier is responsible for all decisions regardingproduct inventories at the retailer.d. the customer is responsible for all decisions regarding product inventoriesat the manufacturer.e. none of the aboveAnswer: cDifficulty: ModerateEssay/Problems1. Explain the relationship between product availability and supply chain profitability.Answer: The level of product availability is measured using the cycle service level or the fill rate, which are metrics for the amount of customer demand satisfiedfrom available inventory. The level of product availability is also referred to as the customer service level. The level of product availability is an importantcomponent of any supply chain’s responsiveness. A supply chain can use a highlevel of product availability to improve its responsiveness and attract customers.This increases revenues for the supply chain by increasing sales through highproduct availability when customers come to make a purchase. However, a highlevel of product availability requires large inventories, and large inventories tendto raise costs for the supply chain. Therefore, a supply chain needs to achieve abalance between the level of availability and the cost of inventory. This optimallevel of product availability is one that maximizes supply chain profitability.Whether the optimal level of availability is high or low depends on where aparticular company believes they can maximize profits.Difficulty: Moderate2. Describe the two key factors that influence the optimal level of product availabilitywithin a supply chain.Answer: The two key factors that influence the optimal level of product availability are:• Cost of overstocking the product• Cost of understocking the productThe cost of overstocking is denoted by C o and is the loss incurred by a firm foreach unsold unit at the end of the selling season. The cost of understocking isdenoted by C u and is the margin lost by a firm for each lost sale because there is no inventory on hand. The cost of understocking should include the margin lostfrom current as well as future sales if the customer does not return. The costs of overstocking and understocking have a direct impact on both the optimal cycleservice level and profitability.Difficulty: Easy3. Decribe managerial levers to increase profitability within a supply chain.Answer: Three managerial levers to increase profitability are:1. Increasing the salvage value of each unit increases profitability (as wellas the optimal cycle service level).2. Decreasing the margin lost from a stockout increases profitability.3. Reducing demand uncertainty.One strategy to increase the salvage value of an unsold product would be selling unsold product to an outlet store.Strategies to decrease the margin lost in a stockout include arranging for backup sourcing (that may be more expensive) so customers are not lost forever andpurchasing product from a competitor on the open market.As the ratio of the cost of overstocking to the cost of understocking gets smaller, the optimal level of product availability increases. This fact explains thedifference in the level of product availability between a high-end store and adiscount store. The high-end store has higher margins and thus a higher cost ofunderstocking. It should thus provide a higher level of product availability than adiscount store with lower margins, and as a result, a lower cost of stocking out.The reduction of demand uncertainty is a significant managerial lever to improve supply chain profitability. With reduced demand uncertainty, a supply chainmanager can better match supply and demand by reducing both overstockingand understocking. A manager can reduce demand uncertainty via the following means:1. Improved forecasting:Use better market intelligence and collaborationto reduce demand uncertainty.2. Quick response: Reduce replenishment lead time so that multipleorders may be placed in the selling season.3. Postponement:In a multiproduct setting, postpone productdifferentiation until closer to the point of sale.4. Tailored sourcing:Use a more expensive short lead time supplier as abackup for a low cost, long lead time supplier.Difficulty: Moderate4. Describe the approaches a manager can use to reduce demand uncertainty.Answer: An increase in forecast accuracy decreases both the overstocked and understocked quantity and increases a firm’s profits.Quick response is the set of actions a supply chain takes that lead to areduction in the replenishment lead time. Supply chain managers are able toincrease their forecast accuracy as lead times decrease, which allows them tobetter match supply with demand and increase supply chain profitability. If quick response allows multiple orders in the season, profits increase and the overstock quantity decreases.Postponement allows a firm to increase profits and better match supply anddemand if the firm produces a large variety of products whose demand is notpositively correlated and is of about the same size. There is a cost associatedwith postponement because the production cost using postponement is typically higher than the production cost without it.In tailored sourcing,firms use a combination of two supply sources, onefocusing on cost but unable to handle uncertainty well, and the other focusing on flexibility to handle uncertainty, but at a higher cost. For tailored sourcing to beeffective, having supply sources where one serves as the backup to the other is not sufficient.Difficulty: Moderate5. Discuss the advantages and disadvantages of quick response.Answer: There are three important consequences of being able to place asecond order in the season.1. The expected total quantity ordered during the season with two ordersis less than that with a single order for the same cycle service level. Inother words, it is possible to provide the same level of product availabilityto the customer with less inventory if a second follow-up order is allowedin the sales season.2. The average overstock to be disposed of at the end of the salesseason is less if two orders are allowed.3. The profits are higher when a second order is allowed during the salesseason.In other words, as the total quantity for the season is broken up into multiplesmaller orders, the buyer is better able to match supply and demand andincrease profitability. If quick response allows multiple orders in the season,profits increase and the overstock quantity decreases.Quick response is clearly advantageous to a retailer in the supply chain,one caveat. As the manufacturer reduces replenishment lead times, allowing fora second order, we have seen that the retailer’s order size drops. In effect, themanufacturer sells less to the retailer. Thus, quick response results in themanufacturer making a lower profit in the short term if all else is unchanged. This is an important point to consider, because decreasing replenishment lead timesrequires tremendous effort from the manufacturer, yet seems to benefit theretailer at the expense of the manufacturer. The benefits resulting from quickresponse should be shared appropriately across the supply chain.Difficulty: Hard6. Explain how tailored postponement can improve profitability.。
供应链管理第三版Unit1习题与答案
or in anticipation of customer orders.
Answer: False
Difficulty: Moderate
accurately entered and communicated to other affected supply chain processes.
Answer: True
Difficulty: Moderate
14. The objective of customer order entry is to maintain a record of product receipt
customer request.
Answer: True
Difficulty: Moderate
3. A supply chain could be more accurately described as a supply network or
supply web.
and accurately entered and communicated to other affected supply chain
processes.
Answer: False
Difficulty: Moderate
13. The objective of customer order entry is to ensure that orders are quickly and
6. Every supply chain must include all 5 stages.
（完整版）供应链管理_第三版_Unit1_习题与答案
（完整版）供应链管理_第三版_Unit1_习题与答案Chapter 1Understanding the Supply ChainTrue/False1. A supply chain includes only the organizations directly involved in supplyingcomponents needed for manufacturing.Answer: FalseDifficulty: Moderate2. A supply chain could be more accurately described as a supply network orsupply web.Answer: TrueDifficulty: Moderate3. The objective of every supply chain is to maximize the overall value generated.Answer: TrueDifficulty: Easy4. Every supply chain must include all 5 stages.Answer: FalseDifficulty: Easy5. The cycle view of a supply chain holds that the processes in a supply chain aredivided into a series of activities performed at the interface between successivestages.Answer: TrueDifficulty: Moderate6. The push/pull view of a supply chain holds that theprocesses in a supply chainare divided into 2 categories depending on whether they are initiated in response to or in anticipation of customer orders.Answer: TrueDifficulty: Easy7. The objective of customer order entry is to maintain a record of product receiptand complete payment.Answer: FalseDifficulty: Hard8. The replenishment cycle occurs at the retailer/distributor interface.Answer: TrueDifficulty: Hard9. The manufacturing cycle occurs at the manufacturer/supplier interface.Answer: FalseDifficulty: Moderate10. The procurement cycle occurs at the manufacturer/supplier interface.Answer: TrueDifficulty: Easy11. The cycle view of the supply chain is useful when considering operationaldecisions, because it specifies the roles and responsibilities of each member of the supply chain.Answer: TrueDifficulty: Moderate12. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, because it categorizes processesbased on whether they are initiated in response to or in anticipation of customer orders.Answer: TrueDifficulty: Moderate13. Pull processes may also be referred to as reactive processes.Answer: TrueDifficulty: Easy14. Pull processes may also be referred to as speculative processes.Answer: FalseDifficulty: Easy15. All supply chain activities within a firm belong to one of three macro processes –CRM, ISCM and SRM.Answer: TrueDifficulty: Easy16. There is a close connection between the design and management of supplychain flows and the success of a supply chain.Answer: TrueDifficulty: EasyEssay/Problems1. Explain the 3 decision phases (categories) that must be made in a successfulsupply chain.Answer: The 3 decision phases that occur within a supply chain are supply chain strategy (or design), supply chain planningand supply chain operation. Decisions relate to the flow of information, product and funds. The difference between categories depends upon the frequency of each decision and the time frame over which it has an impact. During the supply chain strategy phase, a companydetermines what the chain’s configurations will be, how resources will beallocated, and what processes each stage will perform. This will establish thestructure of the supply chain for several years. Supply chain planning deals withdecisions with a time frame from 3 months up to a year. The planning phasemust work within the constraints established in the strategy phase. Planningdecisions include which markets to supply from which locations, subcontractingof manufacturing, inventory policies and timing and size of marketing promotions.The supply chain operation phase operates on a weekly or daily time horizon and deals with decisions concerning individual customer orders.Difficulty: Hard答：决策的3阶段发生在一个供应链的供应链战略（或设计），供应链与供应链运作。
供应链管理(第3版)-“课后训练”参考答案.doc
“课后训练”参考答案第一章主要概念供应链是围绕核心企业，通过对信息流、物流、资金流的控制，从采购原材料开始，制成中间产品以及最终产品，最后由销售网络把产品送到消费者手中的将供应商、制造商、分销商、零售商、直到最终用户连成的一个整体的增值网链结构单元供应链由一家企业的直接供货商和直接客户组成，包括了从需到供的循环。
它是供应链的最基本模式产业供应链(extended supply chain)由单元供应链组成，是企业联合其他上下游企业，通过联盟和外包等各种合作方式建立一条经济利益相关、业务关系紧密、优势互补的产业供需关系网链，企业充分利用产业供应链上的资源来适应新的竞争环境，实现合作优化，共同增强竞争力。
全球供应链是在全球范围内组合供应链，是企业根据需要在世界各地选取最有竞争力的合作伙伴，结成全球供应链网络，以实现该供应链的最优化供应链管理是为满足服务水平要求，将供应商、生产商、销售商、物流商到最终用户结成网链来组织生产与销售商品，并通过商流、物流、信息流、资金流系统设计、计划、运行和控制等活动达到降低系统总成本的预期目的，它是供应链商流、物流、信息流、资金流以及合作者关系等规划、设计、运营、控制过程进行一体化的集成管理思想、方法和技术体系一体化物流是指原料、半成品和成品的生产、供应、销售环节结合成有机整体，进行系统计划与协调的活动重点实务企业供应链结构分析：能够根据实际运作绘制企业供应链结构；效率型供应链、反应型供应链与功能性产品和创新性产品的匹配：能够明确效率型供应链与功能性产品、反应型供应链和创新性产品的匹配关系。
习题与训练一、判断题1．√2．×3．√4．√5．×二、选择题1．A2．A3．D4．D5．A三、简答题1．供应链有发散网结构、会聚网结构、T形网结构等三种结构。
供应链主要具有以下特征：(1)全局性；(2)复杂性；(3)动态性；(4)交叉性；(5)增值性；(6)面向用户需求。
(完整版)供应链管理第三版Unit6习题与答案.doc
Chapter 6Network Design in an Uncertain EnvironmentTrue/False1.Decisions made during the supply chain design phase regarding significantinvestments in the supply chain, such as the number and size of plants to build,the number of trucks to purchase or lease, and whether to build or leasewarehouse space, cannot be altered in the short term.Answer: TrueDifficulty: Moderate2.Decisions made during the supply chain design phase regarding significantinvestments in the supply chain, such as the number and size of plants to build,the number of trucks to purchase or lease, and whether to build or leasewarehouse space, rarely remain in place for several years.Answer: FalseDifficulty: Moderate3.Decisions made during the supply chain design phase regarding significantinvestments in the supply chain, such as the number and size of plants to build,the number of trucks to purchase or lease, and whether to build or leasewarehouse space, define the boundaries within which the supply chain mustcompete.Answer: TrueDifficulty: Moderate4.Long-term contracts for both warehousing and transportation requirements willbe more effective if the demand and price of warehousing do not change in thefuture or if the price of warehousing goes up.Answer: TrueDifficulty: Easy5.Long-term contracts for both warehousing and transportation requirements will bemore effective if either demand or the price of warehousing drops in the future.Answer: FalseDifficulty: Moderate6.The degree of demand and price uncertainty has a significant influence onthe appropriate portfolio of long- and short-term warehousing space that afirm should carry.Answer: TrueDifficulty: Easy7.If price and demand vary over time in a global network, flexibleproduction capacity can be reconfigured to maximize profits in the newenvironment. Answer: TrueDifficulty: Moderate8. A firm may choose to build a flexible global supply chain even in the presenceof little demand or supply uncertainty if certainty exists in exchange rates or prices. Answer: FalseDifficulty: Moderate9.The present value of a stream of cash flows is what that stream is worth intoday ’ s dollars.Answer: TrueDifficulty: Easy10. Discretionary cash flow (DCF) analysis evaluates the present value of anystream of future cash flows and allows management to compare two streams ofcash flows in terms of their financial value.Answer: FalseDifficulty: Easy11.The present value of future cash flows is found by using a discount factor.Answer: TrueDifficulty: Moderate12. The rate of return k is also referred to as the present value of capital.Answer: FalseDifficulty: Easy13. A negative NPV for an option indicates that the option will lose money for thesupply chain.Answer: TrueDifficulty: Moderate14.The decision with the lowest NPV will provide a supply chain with thehighest financial return.Answer: FalseDifficulty: Moderate15.In reality, demand and prices are highly uncertain and are likely to fluctuateduring the life of any supply chain decision.Answer: TrueDifficulty: Moderate16.For a global supply chain, exchange rates and inflation are unlikely to varyover time in different locations.Answer: FalseDifficulty: Easy17.The multiplicative binomial cannot take on negative values and can be used forfactors like demand, price, and exchange rates that cannot become negative.Answer: TrueDifficulty: Moderate18. A logical objection to both the multiplicative and additive binomial is the fact thatthe underlying factor takes on two values at the end of each period.Answer: FalseDifficulty: Hard19.If uncertainty is ignored, a manager will always sign long-term contracts becausethey are typically cheaper and avoid all flexible capacity because it is moreexpensive.Answer: TrueDifficulty: Moderate20.During network design, managers need a methodology that allows them toestimate the certainty in their forecast of demand and price and thenincorporate this certainty into the decision-making process.Answer: FalseDifficulty: Hard21.Decision trees with DCFs can be used to evaluate supply chain designdecisions given uncertainty in prices, demand, exchange rates, and inflation.Answer: TrueDifficulty: Moderate22.Uncertainty in demand and economic factors should not be included in thefinancial evaluation of supply chain design decisions.Answer: FalseDifficulty: Hard23.In a complex decision tree, there are thousands of possible paths that may resultfrom the first period to the last.Answer: TrueDifficulty: Easy24.Simulation methods are very good at evaluating a decision where the pathitself is decision dependent.Answer: FalseDifficulty: Hard25.Simulation models require a higher setup cost to start and operate comparedto decision tree tools.Answer: TrueDifficulty: Easy26.The main advantage of simulation models is that they can provide low-cost evaluations of complex situations.Answer: FalseDifficulty: Moderate27.Strategic planning and financial planning should be combined during supplychain network design.Answer: TrueDifficulty: Moderate28.The evaluation of supply chain networks should not use multiple metrics.Answer: FalseDifficulty: Moderate29.Financial analysis should be used as an input to decision making, not asthe decision-making process.Answer: TrueDifficulty: Moderate30.One of the best ways to speed up the process of financial analysis and arrive ata good decision is to use estimates, except when it appears that finding a veryaccurate input would take an inordinate amount of time.Answer: FalseDifficulty: EasyMultiple Choice1.Decisions made during the supply chain design phase regarding significantinvestments in the supply chain, such as the number and size of plants to build, the number of trucks to purchase or lease, and whether to build or leasewarehouse space,a.can be altered in the short term.b.cannot be altered in the short term.c.cannot be altered in the long term.d.can only be altered in the short term.e.all of the aboveAnswer: bDifficulty: Easy2.Decisions made during the supply chain design phase regarding significantinvestments in the supply chain, such as the number and size of plants to build, the number of trucks to purchase or lease, and whether to build or leasewarehouse space,a.are realigned every few weeks.b.only remain in place for several years.c.rarely remain in place for several years.d.only remain in place for a few weeks.e.often remain in place for several years.Answer: eDifficulty: Hard3.Decisions made during the supply chain design phase regarding significantinvestments in the supply chain, such as the number and size of plants to build,the number of trucks to purchase or lease, and whether to build or leasewarehouse space,a.define the boundaries within which the supply chain must compete.b.have little impact on how the supply chain must compete.c.are irrelevant regarding how the supply chain will compete.d.are the only consideration regarding how the supply chain will compete.e.none of the aboveAnswer: aDifficulty: Moderate4.Long-term contracts for both warehousing and transportation requirementswill be more effective ifa.the demand and price of warehousing do not change in the future.b.the price of warehousing goes up in the future.c.demand drops in the future.d.the price of warehousing drops in the future.e. a and b onlyAnswer: eDifficulty: Moderate5.Short-term contracts for both warehousing and transportation requirements willbe more effectivea.if the demand and price of warehousing do not change in the future.b.if the price of warehousing goes up in the future.c.if either demand or the price of warehousing drops in the future.d.only if demand drops in the future.e.only if the price of warehousing drops in the future.Answer: cDifficulty: Moderate6.The degree of demand and price uncertainty hasa.no effect on the appropriate portfolio of long- and short-termwarehousing space that a firm should carry.b. a limited influence on the appropriate portfolio of long- and short-term warehousing space that a firm should carry.c. a minor influence on the appropriate portfolio of long- and short-termwarehousing space that a firm should carry.d. a significant influence on the appropriate portfolio of long- and short-termwarehousing space that a firm should carry.e.None of the above are true.Answer: dDifficulty: Moderate7.Uncertainty of demand and pricea.drives the value of building flexible production capacity at a plant.b.eliminates the value of building flexible production capacity at a plant.c.facilitates the value of building flexible production capacity at a plant.d.has no effect on the value of building flexible production capacity ata plant.e.None of the above are true.Answer: a8.If price and demand do vary over time in a global network,a.flexible production capacity should not be used in the new environment.b.flexible production capacity will be ineffective in the new environment.c.flexible production capacity can be reconfigured to minimize profits in thenew environment.d.flexible production capacity can be reconfigured to maximize profits inthe new environment.e.flexible production capacity should never be used in an uncertainenvironment.Answer: dDifficulty: Moderate9. A firm may choose to build a flexible global supply chain even in the presenceof little demand or supply uncertainty ifa.certainty exists in both exchange rates and prices.b.certainty exists in exchange rates or prices.c.uncertainty exists in both exchange rates and prices.d.uncertainty exists in exchange rates or prices.e.uncertainty exists only in exchange rates.Answer: dDifficulty: Moderate10.The present value of a future stream of cash flows is what that streama.was worth in yesterday’ s dollars.b.is wo rth in today’ s dollars.c.will be worth in future dollars.d.might be worth in future dollars.e.none of the aboveAnswer: bDifficulty: Easy11.The process of evaluating the present value of any stream of future cash flowsso that management can compare two streams of cash flows in terms of theirfinancial value isa.annual cash flow(ACF) analysis.b.discretionary cash flow(DCF) analysis.c.discounted cash flow(DCF) analysis.d.future cash flow(FCF) analysis.e.none of theabove Answer: cDifficulty: Moderate12.The present value of future cash flow is found bya.locating the correct factor on a z-table.ing a discount factor.c.plotting the function on a graph.d.adding the total of all future cash flows.e.none of the aboveAnswer: b13.The discount factor used to obtain the present value of money in the next periodwhere k represents the rate of return isa.k.b.1+k.c.1/(1+ k).d.k /(1+ k).e.none of the aboveAnswer: cDifficulty: Moderate14.The rate of return k is also referred to as thea.discount rate.b.hurdle rate.c.opportunity cost of capital.d.all of the abovee.none of theabove Answer: dDifficulty: Easy15.What is the present value of a $27 revenue that will be received in one yearwhere the rate of return is 8% (.08)?a.$2.50b.$15.00c.$25.00d.$30.00e.none of the aboveAnswer: cDifficulty: Easy16.The net present value (NPV) of a stream of cash flows is equal toa.the sum of all cash flows for all periods being considered.b.the sum of all cash flows for all periods being considered divided bythe number of periods.c.the average of all cash flows for all periods being considered.d.the average of all cash flows for all periods being considered multipliedby the number of periods.e.the sum of all cash flows for all periods being considered discountedby the rate of return for each period.Answer: eDifficulty: Hard17. A negative NPV (net present value) for an option indicates that the option willa.gain money for the supply chain.b.lose money for the supply chain.c.maximize profit for the supply chain.d.minimize profit for the supply chain.e.none of the aboveAnswer: bDifficulty: Moderate18.The decision with the highest NPV (net present value) will provide a supply chainwitha.the highest financial return.b.the lowest financial return.c. a reasonable financial return.d.the least desirable financial return.e.none of the aboveAnswer: aDifficulty: Moderate19.The NPV (net present value) of a cash stream that is equal to $100 per period for5 periods with a rate of return of 10% (.10) per period would bea.379.07.b.416.98.c.500.00.d.610.51.e.671.56.Answer: bDifficulty: Moderate20.The NPV (net present value) of a cash stream that is equal to $75 per period for5 periods with a rate of return of 10% (.10) per period would bea.221.37.b.284.30.c.312.74.d.375.00.e.none of the aboveAnswer: cDifficulty: Moderate21.In reality, demand and prices area.highly certain and not likely to fluctuate during the life of any supply chaindecision.b.highly certain and likely to fluctuate during the life of any supplychain decision.c.highly uncertain and not likely to fluctuate during the life of any supplychain decision.d.highly uncertain and likely to fluctuate during the life of any supply chaindecision.e.none of the aboveAnswer: dDifficulty: Moderate22.For a global supply chain, exchange rates and inflation area.likely to vary over time in different locations.b.not likely to vary over time in different locations.c.not likely to vary over time in any locations.d.likely to be stable over time in all locations.e.none of the aboveAnswer: aDifficulty: Easy23.The binomial representation of uncertainty is based on the assumption that whenmoving from one period to the next, the value of the underlying factor (such asdemand or price)a.has only one possible outcome.b.has only two possible outcomes - up or down.c.has many possible outcomes.d.cannot be accurately determined.e.none of the aboveAnswer: bDifficulty: Moderate24.In the commonly used multiplicative binomial, it is assumed that the underlyingfactora. moves up by a factor u > 1 with probability p.b. moves down by a factor u > 1 with probability p.c. moves down by a factor d < 1 with probability 1 –p.d.either a or be.either a orc Answer: eDifficulty: Hard25.The multiplicative binomial can be used for factors like demand, price, andexchange rates that cannot become negative because ita.can take on negative values.b.cannot take on negative values.c.can take on positive values.d.cannot take on positive values.e.all of the aboveAnswer: bDifficulty: Hard26. A logical objection to both the multiplicative and additive binomial is the fact thatthe underlying factora.takes on only one of two possible values at the end of each period.b.takes on two values at the end of each period.c.takes on one of many possible values at the end of each period.d.takes on several of many possible values at the end of each period.e.none of the aboveAnswer: aDifficulty: Moderate27.If uncertainty is ignored, a manager willa.always sign long-term contracts because they are typically moreexpensive and avoid all flexible capacity because it is more expensive.b.always sign short-term contracts because they are typically cheaperand avoid all flexible capacity because it is more expensive.c.always sign long-term contracts because they are typically cheaperand avoid all flexible capacity because it is more expensive.d.always sign short-term contracts because they are typically cheaperand avoid all flexible capacity because it is less expensive.e.none of the aboveAnswer: cDifficulty: Hard28. A decision tree isa. a graphic device used to evaluate decisions under certainty.b. a graphic device used to evaluate decisions under uncertainty.c. a tabular device used to evaluate decisions under certainty.d. a tabular device used to evaluate decisions under uncertainty.e.none of the aboveAnswer: bDifficulty: Moderate29. Decision tree analysis is based on Bellman ’ s principle, which states that for anychoice of strategy in a given state,a. the optimal strategy is the one that is selected if the entire analysis isassumed to begin in the first period.b. the optimal strategy is the one that is selected if the entire analysis isassumed to begin in the last period.c. the optimal strategy in the next period is the one that is selected if theentire analysis is assumed to begin in the last period.d. the optimal strategy in the next period is the one that is selected if theentire analysis is assumed to begin in the next period.e. none of the aboveAnswer: dDifficulty: Hard30.The first step in decision tree analysis methodology is toa.identify factors such as demand, price, and exchange rate, whosefluctuation will be considered over the next T periods.b.identify the periodic discount rate k for each period.c.start at period T, work back to Period 0 identifying the optimal decisionand the expected cash flows at each step. Expected cash flows at eachstep in a given period should be discounted back when included inthe previous period.d.identify the duration of each period (month, quarter, etc.) and the numberof periods T over which the decision is to be evaluated.e.identify representations of uncertainty for each factor; that is, determinewhat distribution to use to model the uncertainty.Answer: dDifficulty: Moderate31.The last step in decision tree analysis methodology is toa. identify factors such as demand, price, and exchange rate, whose fluctuationwill be considered over the next T periods.b. identify the periodic discount rate k for each period.c. start at period T, work back to Period 0, identifying the optimal decision andthe expected cash flows at each step. Expected cash flows at each step in agiven period should be discounted back when included in the previous period.d.identify the duration of each period (month, quarter, etc.) and the number ofperiods T over which the decision is to be evaluated.e.identify representations of uncertainty for each factor; that is, determine whatdistribution to use to model the uncertainty.Answer: cDifficulty: Moderate32.Uncertainty in demand and economic factors should be included in thefinancial evaluation of supply chain design decisions, becausea.the exclusion of certainty may have a significant impact on this evaluation.b.the exclusion of uncertainty may have a significant impact on thisevaluation.c.the inclusion of certainty may have a significant impact on this evaluation.d.the inclusion of uncertainty may have a significant impact onthis evaluation.e.none of the aboveAnswer: dDifficulty: Hard33.Flexibility should be valued by taking into account uncertainty in demandand economic factors. In general, flexibility will tend toa.decrease in value with a decrease in certainty.b.increase in value with an increase in uncertainty.c.decrease in value with an increase in uncertainty.d.increase in value with an increase in certainty.e.None of the above are accurate.Answer: bDifficulty: Moderate34. A major factor that makes the decision tree methodology quite powerful isa.the choice of certainty.b.the choice of discount rate.c.the choice of uncertainty level.d.the choice of additive factor.e.all of the aboveAnswer: bDifficulty: Moderate35.The appropriate discount rate used in decision tree methodologya.should be risk-adjusted and risk may vary by period and decision node.b.should be risk-adjusted and risk may not vary by period and decisionnode.c.should not be risk-adjusted and risk may vary by period and decisionnode.d.should not be risk-adjusted and risk may not vary by period anddecision node.e.None of the above are accurate.Answer: aDifficulty: Moderate36.Alternative approaches to decision tree analysis includea.contingent claims analysis (CCA) for discrete time analysis.b.real options for the continuous time case.c.real options for the discrete time analysis.d.all of the abovee. a and b onlyAnswer: eDifficulty: Moderate37.Contingent claims analysis (CCA) and real optionsa.adjust hurdle rate so that the risk-free discount rate may be applied ineach period.b.adjust opportunity cost of capital so that the risk-free discount rate may beapplied in each period.c.adjust rate of return so that the risk-free discount rate may be appliedin each period.d.adjust transition probabilities so that the risk-free discount rate maybe applied in each period.e.none of the aboveAnswer: dDifficulty: Moderate38.Firms should use simulation for evaluating decisions whena.underlying decision trees are simple and explicit solutions forthe underlying decision tree are difficult to obtain.b.underlying decision trees are very complex and explicit solutions forthe underlying decision tree are difficult to obtain.c.underlying decision trees are simple and explicit solutions forthe underlying decision tree are easy to obtain.d.underlying decision trees are very complex and explicit solutions forthe underlying decision tree are easy to obtain.e.none of the aboveAnswer: bDifficulty: Moderate39.In a complex decision tree there area.only a few possible paths that may result from the first period to the last.b.less than thirty possible paths that may result from the first period tothe last.c.thousands of possible paths that may result from the first period tothe last.d.an infinite number of possible paths that may result from the first periodto the last.e.none of the aboveAnswer: cDifficulty: Moderate40.Simulation methods are very good at evaluating a decision wherea.the path itself is decision dependent.b.the path itself is not decision dependent.c.the discount rate is decision dependent.d.the discount rate is not decision dependent.e.none of theabove Answer: bDifficulty: Hard41.Simulation modelsa.require a higher setup cost to start and operate compared to decisiontree tools.b.require a lower setup cost to start and operate compared to decision treetools.c.require a higher setup cost to start but less to operate comparedto decision tree tools.d.require a lower setup cost to start but more to operate comparedto decision tree tools.e.none of the aboveAnswer: aDifficulty: Hard42.The main advantage of simulation models is that they cana.provide high-quality evaluations of simple situations.b.provide high-quality evaluations of complex situations.c.provide low-cost evaluations of simple situations.d.provide low-cost evaluations of complex situations.e.provide low-quality evaluations of complex situations.Answer: bDifficulty: Easy43.Strategic planning and financial planninga.should be performed independently during supply chain network design.b.should be performed sequentially during supply chain network design.c.should be performed hierarchically during supply chain network design.d.should be performed concurrently during supply chain network design.e.should be combined during supply chain network design.Answer: eDifficulty: Hard44.The evaluation of supply chain networksa.should use only one metric.b.should use multiple metrics.c.should not use more than one metric.d.should not use multiple metrics.e.should be subjective.Answer: bDifficulty: Moderate45.Financial analysis should be used asa.the decision-making process.b.an alternative decision-making process.c.an input to decision making, not as the decision-making process.d.all of the abovee.none of the aboveAnswer: cDifficulty: Moderate46.One of the best ways to speed up the process of financial analysis and arrive ata good decision is toe estimates of inputs when it appears that finding a very accurate inputwould take an inordinate amount of time.e estimates backed up by sensitivity analysis when it appears thatfinding a very accurate input would take an inordinate amount of time.e estimates of inputs except when it appears that finding avery accurate input would take an inordinate amount of time.d.make sure that every detail is very accurate.e.none of the aboveAnswer: bDifficulty: ModerateEssay/Problems1.Explain additive and multiplicative binomial representations of uncertainty.Answer : The binomial representation of uncertainty is based on the assumptionthat when moving from one period to the next, the value of the underlying factor(such as demand or price) has only two possible outcomes - up or down. In thecommonly used multiplicative binomial, it is assumed that the underlying factoreither moves up by a factor u > 1 with probability p, or down by a factor d < 1 with probability 1 –p. In the additive binomial, it is assumed that the underlying factorincreases by u in a given period with probability p and decreases by d withprobability 1 –p. The multiplicative binomial cannot take on negative values andcan be used for factors like demand, price, and exchange rates that cannotbecome negative. It also has the advantage of the growth or decline in the givenfactor being proportional to the current value of the factor and not fixedindependent of size. A logical objection to both the multiplicative and additivebinomial is the fact that the underlying factor takes on only one of two possiblevalues at the end of each period. Certainly a price can change to more than justtwo values. But by making the period short enough, this assumption may bejustified.Difficulty: Hard2.Summarize the steps in the decision tree analysis methodology.Answer: The decision tree analysis methodology is summarized as follows:1.Identify the duration of each period (month, quarter, etc.) and the number ofperiods T over which the decision is to be evaluated.2.Identify factors such as demand, price, and exchange rate, whose fluctuationwill be considered over the next T periods.3.Identify representations of uncertainty for each factor; that is, determinewhat distribution to use to model the uncertainty.4. Identify the periodic discount rate k for each period.5.Represent the decision tree with defined states in each period, as well asthe transition probabilities between states in successive periods.6. Starting at period T, work back to Period 0, identifying the optimal decision andthe expected cash flows at each step. Expected cash flows at each step in a givenperiod should be discounted back when included in the previous period. Difficulty:Moderate3.Discuss the ideas that managers should consider to make better supply chainnetwork design decisions under uncertainty.Answer: Managers should consider the following ideas to help them make betternetwork design decisions under uncertainty:1. Combine strategic planning and financial planning during network design.Inmost organizations, financial planning and strategic planning are performedindependently. Strategic planning tries to prepare for future uncertainties butoften without rigorous quantitative analysis, whereas financial planning performsquantitative analysis but assumes a predictable or well-defined future. Decisionmakers should design supply chain networks considering a portfolio of strategicoptions —the option to wait, build excess capacity, build flexible capacity, signlong-term contracts, purchase from the spot market, and so forth. The variousoptions should be evaluated in the context of future uncertainty.2. Use multiple metrics to evaluate supply chain networks.As one metric canonly give part of the picture, it is beneficial to examine network design decisionsusing multiple metrics such as firm profits, supply chain profits, customerservice levels, and response times. Often, different metrics will recommenddifferent decisions and by using multiple metrics, the differences between thestrategic choices will become clearer. The best decisions can be made when amultitude of metrics are available, because each metric enhances the overallview of the alternatives being considered.e financial analysis as an input to decision making, not as the decision-making process. Financial analysis is a great tool in the decision-making process,as it often produces an answer and an abundance of quantitative data to back upthat answer. However appealing this may be, management should not rely solelyon financial analysis to make decisions. Use of this analysis as a large part of thedecision-making process is fine, but other inputs into the decision process that aredifficult to quantify should be included in the analysis as well. Financialmethodologies alone do not provide a complete picture of the alternatives. Theseimpacts should be considered in addition to the raw financial analysis. In the finalanalysis, management must use other inputs beyond financial analysis in thedecision-making process to get the most complete view of the alternatives possible.4. Use estimates along with sensitivity analysis. Many of the inputs into financialanalysis can be difficult, if not impossible, to nail down in a very accurate fashion.This can cause financial analysis to be a long and drawn out process. One of thebest ways to speed the process along and arrive at a good decision is to useestimates of inputs when it appears that finding a very accurate input would take aninordinate amount of time. Using estimates is fine when the estimates are backed upby sensitivity analysis. By performing sensitivity analysis on the input ’ s。
(完整版)供应链管理第三版Unit8习题与答案
Chapter 8Aggregate Planning in the Supply ChainTrue/False1. The goal of aggregate planning is to satisfy demand in a way that minimizesprofit.Answer: FalseDifficulty: Easy2. Aggregate planning is a process by which a company determines levels ofcapacity, production, subcontracting, inventory, stockouts, and even pricing overa specified time horizon.Answer: TrueDifficulty: Moderate3. Aggregate planning solves problems involving aggregate decisions rather thanstock keeping unit (SKU) level decisions.Answer: TrueDifficulty: Easy4. Traditionally, much of aggregate planning is focused within an enterprise andmay not always be seen as a part of supply chain management.Answer: TrueDifficulty: Moderate5. Aggregate planning is an important supply chain issue because, to be effective, itrequires inputs from throughout the supply chain, but its results have little impact on the supply chain.Answer: FalseDifficulty: Moderate6. Short-term production serves as a broad blueprint for operations and establishesthe parameters within which aggregate planning decisions are made.Answer: FalseDifficulty: Easy7. The aggregate planning problem is concerned with determining the productionlevel, inventory level, and capacity level (internal and outsourced) for each period that maximizes the firm’s profit over the planning horizon.Answer: TrueDifficulty: Moderate8. To create an aggregate plan, a company must specify the planning horizon forthe plan and the duration of each period within the planning horizon.Answer: TrueDifficulty: Easy9. A planning horizon is usually between three and five years.Answer: FalseDifficulty: Moderate10. A poor aggregate plan can result in improved sales and profits if the availableinventory and capacity are unable to meet demand.Answer: FalseDifficulty: Easy11. A poor aggregate plan may result in a large amount of excess inventory andcapacity, thereby raising costs.Answer: TrueDifficulty: Moderate12. The aggregate planner must make a trade-off between capacity, inventory, andbacklog costs.Answer: TrueDifficulty: Moderate13. An aggregate plan that increases one cost typically results in the increase of theother two.Answer: FalseDifficulty: Moderate14. The time flexible strategy is where the production rate is synchronized with thedemand rate by varying machine capacity or hiring and laying off employees asthe demand rate varies.Answer: FalseDifficulty: Hard15. The time flexible strategy is where workforce (capacity) is kept stable but thenumber of hours worked is varied over time in an effort to synchronize production with demand.Answer: TrueDifficulty: Moderate16. The mixed strategy is where a stable machine capacity and workforce aremaintained with a constant output rate with inventory levels fluctuating over time.Answer: FalseDifficulty: Hard17. Most strategies that an aggregate planner actually uses are in combination, andare referred to as mixed strategies.Answer: TrueDifficulty: Easy18. A highly effective tool for a company to use when it tries to maximize profits whilebeing subjected to a series of constraints is aggregate programming.Answer: FalseDifficulty: Moderate19. To improve the quality of these aggregate plans, forecast errors must be takeninto account when formulating aggregate plans.Answer: TrueDifficulty: Moderate20. Forecasting errors are dealt with in aggregate plans using either safety backlogor safety capacity.Answer: FalseDifficulty: Moderate21. Safety inventory is defined as inventory held to satisfy demand that is higher thanforecasted.Answer: TrueDifficulty: Easy22. Safety capacity is defined as capacity used to satisfy demand that is lower thanforecasted.Answer: FalseDifficulty: Easy23. Companies should work with downstream partners to produce forecasts and withupstream partners to determine constraints when doing aggregate planning.Answer: TrueDifficulty: Easy24. The aggregate plan should be viewed primarily as an in-house tool that does notneed to be communicated to supply chain partners.Answer: FalseDifficulty: Easy25. Given that forecasts are always wrong to some degree, the aggregate planneeds to have some flexibility built into it if it is to be useful.Answer: TrueDifficulty: Moderate26. A manager should perform sensitivity analysis on the inputs into an aggregateplan to choose the best solution for the range of possibilities that could occur.Answer: TrueDifficulty: Moderate27. As inputs into the aggregate plan change, managers do not need to makechanges to the aggregate plan.Answer: FalseDifficulty: Easy28. As capacity utilization increases, it becomes less important to perform aggregateplanning.Answer: FalseDifficulty: ModerateMultiple Choice1. The process by which a company determines levels of capacity, production,subcontracting, inventory, stockouts, and even pricing over a specified timehorizon isa. aggregate planning.b. detail planning.c. inventory planning.d. sales planning.e. all of the aboveAnswer: aDifficulty: Moderate2. The goal of aggregate planning is toa. dissatisfy customers in a way that maximizes profit.b. dissatisfy customers in a way that minimizes profit.c. satisfy demand in a way that maximizes profit.d. satisfy demand in a way that minimizes profit.e. none of the aboveAnswer: cDifficulty: Easy3. Aggregate planning solves problems involvinga. aggregate decisions and stock keeping unit (SKU) level decisions.b. aggregate decisions or stock keeping unit (SKU) level decisions.c. aggregate decisions rather than stock keeping unit (SKU) level decisions.d. stock keeping unit (SKU) level decisions rather than aggregate decisions.e. b and c onlyAnswer: cDifficulty: Easy4. Aggregate planning, to be effective, requires inputs froma. all customers.b. all departments.c. all suppliers.d. throughout the supply chain.e. throughout the company.Answer: dDifficulty: Moderate5. Much of aggregate planning has traditionally been focuseda. on short-term production scheduling.b. on customer relationship management.c. within an enterprise.d. beyond enterprise boundaries.e. all of the aboveAnswer: cDifficulty: Moderate6. Which of the following are not operational parameters the aggregate planner isconcerned with?a. production rateb. workforcec. overtimed. backorderse. inventory on handAnswer: dDifficulty: Moderate7. The operational parameter concerned with the number of units completed perunit time (such as per week or per month) isa. production rate.b. workforce.c. overtime.d. backlog.e. inventory on hand.Answer: aDifficulty: Easy8. The operational parameter concerned with the number of workers/units ofcapacity needed for production isa. production rate.b. workforce.c. overtime.d. backlog.e. inventory on hand.Answer: bDifficulty: Easy9. The operational parameter concerned with the amount of overtime productionplanned isa. production rate.b. workforce.c. overtime.d. backlog.e. inventory on hand.Answer: cDifficulty: Easy10. The operational parameter concerned with demand not satisfied in the period inwhich it arises, but carried over to future periods isa. production rate.b. workforce.c. overtime.d. backlog.e. inventory on hand.Answer: dDifficulty: Easy11. The operational parameter concerned with the planned inventory carried over thevarious periods in the planning horizon isa. production rate.b. workforce.c. overtime.d. backlog.e. inventory on hand.Answer: eDifficulty: Easy12. The operational parameter concerned with the number of units of machinecapacity needed for production isa. machine capacity level.b. subcontracting.c. overtime.d. backlog.e. inventory on hand.Answer: aDifficulty: Easy13. The operational parameter concerned with the subcontracted capacity requiredover the planning horizon isa. machine capacity level.b. subcontracting.c. overtime.d. backlog.e. inventory on hand.Answer: cDifficulty: Easy14. The aggregate plana. serves as a broad blueprint for operations.b. establishes the parameters within which short-term production anddistribution decisions are made.c. allows the supply chain to alter capacity allocations and change supplycontracts.d. all of the abovee. b and c onlyAnswer: dDifficulty: Moderate15. Aggregate planning is concerned with determininga. the production level, sales level, and capacity for each period.b. the demand level, inventory level, and capacity for each period.c. the production level, inventory level, and capacity for each period.d. the production level, staffing level, and capacity for each period.e. none of the aboveAnswer: cDifficulty: Moderate16. To create an aggregate plan, a company must specifya. the planning horizon for the plan.b. the duration of each period within the planning horizon.c. key information required.d. all of the abovee. a and b onlyAnswer: dDifficulty: Moderate17. The planning horizon isa. the time period over which the aggregate plan is to produce a solution.b. the duration of each time period in the aggregate plan.c. the length of time required to produce the aggregate plan.d. the solution to the aggregate plan.e. none of the aboveAnswer: aDifficulty: Easy18. The length of the planning horizon is usually betweena. one and three months.b. three and eighteen months.c. one and three years.d. three and five years.e. none of the aboveAnswer: bDifficulty: Moderate19. Which of the following is not information needed by the aggregate planner?a. demand forecast for each period in the planning horizonb. production costsc. labor costsd. cost of subcontracting productione. cost of changing the demand forecastAnswer: eDifficulty: Moderate20. The cost of changing capacity includes thea. cost of adding machine capacity.b. cost of reducing machine capacity.c. cost of hiring workforce.d. cost of laying off workforce.e. all of the aboveAnswer: eDifficulty: Easy21. Which of the following is not a cost of changing capacity?a. cost of adding machine capacityb. cost of hiring workforcec. cost of laying off workforced. cost of overtimee. cost of reducing machine capacityAnswer: dDifficulty: Moderate22. Which of the following is not a constraint the aggregate planner needs toconsider?a. limits on stockouts and backlogsb. limits on overtimec. limits on sales commissionsd. limits on layoffse. limits on capital availableAnswer: cDifficulty: Moderate23. A poor aggregate plan can result ina. appropriate inventory levels.b. efficient use of capacity.c. better sales and lost profits.d. lost sales and lost profits.e. lost sales and better profits.Answer: dDifficulty: Hard24. The fundamental trade-offs available to an aggregate planner are betweena. capability, inventory, and backlog costs.b. capability, inventory, and sales costs.c. capacity, inventory, and backlog costs.d. capacity, inventory, and sales costs.e. none of the aboveAnswer: cDifficulty: Easy25. Which of the following is not a distinct aggregate planning strategy for achievingbalance between capacity, inventory, and backlog costs?a. adjustable strategyb. Chase strategyc. level strategyd. mixed strategye. time flexible strategyAnswer: aDifficulty: Easy26. The strategy where the production rate is synchronized with the demand rate byvarying machine capacity or hiring and laying off employees as the demand rate varies is thea. adjustable strategy.b. Chase strategy.c. level strategy.d. mixed strategy.e. time flexible strategy.Answer: bDifficulty: Moderate27. The strategy where workforce (capacity) is kept stable but the number of hoursworked is varied over time in an effort to synchronize production with demand is thea. adjustable strategy.b. Chase strategy.c. level strategy.d. mixed strategy.e. time flexible strategy.Answer: eDifficulty: Moderate28. The strategy where a stable machine capacity and workforce are maintained witha constant output rate, with inventory levels fluctuating over time, is thea. adjustable strategy.b. Chase strategy.c. level strategy.d. mixed strategy.e. time flexible strategy.Answer: cDifficulty: Hard29. Most strategies that an aggregate planner actually uses are in combination andare referred to as thea. adjustable strategy.b. Chase strategy.c. level strategy.d. mixed strategy.e. time flexible strategy.Answer: dDifficulty: Easy30. A highly effective tool for a company to use when it tries to maximize profits whilebeing subjected to a series of constraints isa. aggregate programming.b. distribution programming.c. production programming.d. linear programming.e. manufacturing programming.Answer: dDifficulty: Moderate31. When formulating aggregate plans,a. forecast errors have no impact.b. forecast errors must be taken into account.c. forecast accuracy is assumed.d. forecast accuracy is not a factor.e. none of the aboveAnswer: bDifficulty: Moderate32. Forecasting errors are dealt with usinga. safety backlog.b. safety capacity.c. safety inventory.d. all of the abovee. b and c onlyAnswer: eDifficulty: Moderate33. Inventory held to satisfy demand that is higher than forecasted isa. safety backlog.b. safety capacity.c. safety inventory.d. safety sales.e. safety workforce.Answer: cDifficulty: Easy34. Capacity used to satisfy demand that is higher than forecasted isa. safety backlog.b. safety capacity.c. safety inventory.d. safety sales.e. safety workforce.Answer: bDifficulty: Easy35. Which of the following is an approach a company can use to create a buffer forforecast error using safety inventory?a. overtimeb. carry extra workforce permanentlyc. build and carry extra inventoriesd. subcontractinge. purchase capacity or product from an open or spot marketAnswer: aDifficulty: Easy36. Which of the following is not an approach a company can use to create a bufferfor forecast error using safety capacity?a. overtimeb. carry extra workforce permanentlyc. build and carry extra inventoriesd. subcontractinge. purchase capacity or product from an open or spot marketAnswer: cDifficulty: Easy37. Aggregate planning should consider information froma. only the enterprise as its breadth of scope.b. downstream partners to produce forecasts.c. upstream partners to determine constraints.d. all of the abovee. b and c onlyAnswer: dDifficulty: Easy38. The quality of the aggregate plan can be improved by using information froma. only the local firm.b. only downstream partners.c. only upstream partners.d. all parts of the supply chain.e. none of the aboveAnswer: bDifficulty: Moderate39. The aggregate plan should be communicated toa. only the local firm.b. only downstream partners.c. only upstream partners.d. all supply chain partners who will be affected by it.e. none of the aboveAnswer: cDifficulty: Moderate40. The aggregate plan needs toa. be a final product because changes are disruptive to the supply chain.b. be considered fixed because forecasts are usually accurate.c. have some flexibility built into it because forecasts are always wrong.d. have some flexibility built into it because forecasts are usually right.e. none of the aboveAnswer: cDifficulty: Moderate41. How frequently should the aggregate plan be rerun?a. weeklyb. monthlyc. every 3 to 8 monthsd. as inputs to the aggregate plan changee. neverAnswer: dDifficulty: Hard42. As capacity utilization increases,a. it becomes less important to perform aggregate planning.b. it becomes more important to perform aggregate planning.c. it does not affect the importance of performing aggregate planning.d. it lessens the importance of aggregate planning.e. none of the aboveAnswer: bDifficulty: ModerateEssay/Problems1. Discuss the primary objective and operational parameters of aggregate planning.Answer: The goal of aggregate planning is to satisfy demand in a way thatmaximizes profit. Aggregate planning is a process by which a companydetermines levels of capacity, production, subcontracting, inventory, stockouts,and even pricing over a specified time horizon. The aggregate planner’s mainobjective is to identify the following operational parameters over the specifiedtime horizon:• Production rate: the number of units completed per unit time (such as per week or per month).• Workforce: the number of workers/units of capacity needed for production.• Overtime: the amount of overtime production planned.• Machine capacity level: the number of units of machine capacity needed forproduction.• Subcontracting: the subcontracted capacity required over the planning horizon.• Backlog: demand not satisfied in the period in which it arises but carried over to future periods.• Inventory on hand: the planned inventory carried over the various periods in the planning horizon.The aggregate plan serves as a broad blueprint for operations and establishesthe parameters within which short-term production and distribution decisions are made. The aggregate plan allows the supply chain to alter capacity allocationsand change supply contracts.Difficulty: Moderate2. Discuss the information required for aggregate planning.Answer: An aggregate planner requires the following information:• Demand forecast F t for each Period t in the planning horizon that extends over T periods• Production cos ts• Labor costs, regular time ($/hour), and overtime costs ($/hour)• Cost of subcontracting production ($/unit or $/hour)• Cost of changing capacity; specifically, cost of hiring/laying off workforce($/worker) and cost of adding or reducing machine capacity ($/machine)• Labor/machine hours required per unit• Inventory holding cost ($/unit/period)• Stockout or backlog cost ($/unit/period)• Constraints:• Limits on overtime• Limits on layoffs• Limits on capital available• Limits on stockouts and ba cklogs• Constraints from suppliers to the enterpriseThis information is used to create an aggregate plan that in turn helps a company make the following determinations:• Production quantity from regular time, overtime, and subcontracted time:used to determine number of workers and supplier purchase levels.• Inventory held: used to determine how much warehouse space andworking capital is needed.• Backlog/stockout quantity: used to determine what the customer servicelevels will be.• Workforce hired/laid off: used to determine any labor issues that will beencountered.• Machine capacity increase/decrease: used to determine if newproduction equipment needs to be purchased or idled.The quality of an aggregate plan has a significant impact on the profitability of a firm. A poor aggregate plan can result in lost sales and lost profits if the available inventory and capacity are unable to meet demand. A poor aggregate plan mayalso result in a large amount of excess inventory and capacity, thereby raisingcosts. Therefore, aggregate planning is a very important tool in helping a supply chain maximize profitability.Difficulty: Hard3. Explain the basic strategies that an aggregate planner has available to balancethe various costs and meet demand.Answer: There are essentially three distinct aggregate planning strategies forachieving balance between these costs. These strategies involve trade-offsbetween capital investment, workforce size, work hours, inventory, andbacklogs/lost sales. Most strategies that a planner actually uses are acombination of these three and are referred to as mixed strategies. The threestrategies are as follows:1. Chase strategy—using capacity as the lever: With this strategy, the productionrate is synchronized with the demand rate by varying machine capacity or hiring and laying off employees as the demand rate varies. In practice, achieving thissynchronization can be very problematic because of the difficulty in varyingcapacity and workforce on short notice. This strategy can be expensive toimplement if the cost of varying machine or labor capacity over time is high. Itcan also have a significant negative impact on the morale of the workforce. TheChase strategy results in low levels of inventory in the supply chain and highlevels of change in capacity and workforce. It should be used when the cost ofcarrying inventory is very expensive and costs to change levels of machine andlabor capacity are low.2. Time flexibility strategy—using utilization as the lever: This strategy may beused if there is excess machine capacity (i.e., if machines are not used twentyfour hours a day, seven days a week). In this case, the workforce (capacity) iskept stable but the number of hours worked is varied over time in an effort tosynchronize production with demand. A planner can use variable amounts ofovertime or a flexible schedule to achieve this synchronization. Although thisstrategy does require that the workforce be flexible, it avoids some of theproblems associated with the Chase strategy, most notably changing the size of the workforce. This strategy results in low levels of inventory but with loweraverage utilization. It should be used when inventory carrying costs are relatively high and machine capacity is relatively inexpensive.3. Level strategy—using inventory as the lever: With this strategy, a stablemachine capacity and workforce are maintained with a constant output rate.Shortages and surpluses result in inventory levels fluctuating over time. Hereproduction is not synchronized with demand. Either inventories are built up inanticipation of future demand or backlogs are carried over from high- to low-demand periods. Employees benefit from stable working conditions. A drawback associated with this strategy is that large inventories may accumulate andcustomer orders may be delayed. This strategy keeps capacity and costs ofchanging capacity relatively low. It should be used when inventory carrying andbacklog costs are relatively low.Difficulty: Moderate4. Discuss key issues to be considered when implementing aggregate planning.Answer: 1. Think beyond the enterprise to the entire supply chain. Mostaggregate planning done today takes only the enterprise as its breadth of scope.However, there are many factors outside the enterprise throughout the supplychain that can dramatically impact the optimal aggregate plan. Therefore, avoidthe trap of only thinking about your enterprise when aggregate planning. Workwith partners downstream to produce forecasts, with upstream partners todetermine constraints, and with any other supply chain entities that can improve the quality of the inputs into the aggregate plan. As the plan is only as good asthe quality of the inputs, using the supply chain to increase the quality of theinputs will greatly improve the quality of the aggregate plan. Also make sure tocommunicate the aggregate plan to all supply chain partners who will be affected by it.2. Make plans flexible because forecasts are always wrong. Aggregate plans arebased on forecasts of future demand. Given that these forecasts are alwayswrong to some degree, the aggregate plan needs to have some flexibility builtinto it if it is to be useful. By building flexibility into the plan, when future demand changes, or other changes occur, such as increases in costs, the plan canappropriately adjust to handle the new situation. A manager should performsensitivity analysis on the inputs into an aggregate plan. Using sensitivityanalysis on the inputs into the aggregate plan will enable the planner to choosethe best solution for the range of possibilities that could occur.3. Rerun the aggregate plan as new data emerges. Aggregate plans provide amap for the next three to eighteen months. This does not mean that a firm should only run aggregate plans once every three to eighteen months. As inputs into the aggregate plan change, managers should use the latest values of these inputsand rerun the aggregate plan. By using the latest inputs, the plan will avoidsuboptimization based on old data and will produce a better solution. Forinstance, as new demand forecasts become available, aggregate plans shouldbe reevaluated.4. Use aggregate planning as capacity utilization increases. Surprisingly, manycompanies do not create aggregate plans and instead rely solely on orders from their distributors or warehouses to determine their production schedules. Theseorders are driven either by actual demand or through inventory managementalgorithms. If a company has no trouble efficiently meeting demand this way,then one could claim the lack of aggregate planning may not significantly harmthe company. However, when utilization becomes high and capacity is an issue, relying on orders to set the production schedule can lead to capacity problems.When utilization is high, the likelihood of producing for all the orders as theyarrive is very low. Planning needs to be done to best utilize the capacity to meet the forecasted demand. Therefore, as capacity utilization increases, it becomesmore important to perform aggregate planning.Difficulty: Moderate。
(完整word版)供应链管理第三版Unit1习题与答案
Chapter 1Un dersta nding the Supply ChainTrue/False1. A supply cha in in cludes only the orga ni zati ons directly in volved in suppl yingcomp onents n eeded for manu facturi ng.An swer: FalseDifficulty: Moderate2. A supply cha in con sists of all parties in volved, directly or in direct ly, in fulfilli nga customer request.An swer: TrueDifficulty: Moderate3. A supply cha in could be more accurately described as a supply n etwork orsupply web.An swer: TrueDifficulty: Moderate4. The objective of every supply cha in is to maximize the overall value gen erated.An swer: TrueDifficulty: Easy5. The objective of every supply cha in is to maximize the value gen erated for themanu facturi ng comp onent of the supply cha in.An swer: FalseDifficulty: Moderate6. Every supply cha in must in clude all 5 stages.An swer: FalseDifficulty: Easy7. The cycle view of a supply cha in holds that the processes in a supply cha in aredivided into a series of activities performed at the in terface betwee n successivestages.An swer: TrueDifficulty: Moderate8. The cycle view of a supply cha in holds that the processes in a supply cha in aredivided into 2 categories depe nding on whether they are in itiated in resp onse to or in an ticipati on of customer orders.An swer: FalseDifficulty: Moderate9. The push/pull view of a supply chain holds that the processes in a supply chainare divided into 2 categories depending on whether they are initiated in response to or in anticipation of customer orders.Answer: True Difficulty: Easy10. The push/pull view of a supply chain holds that the processes in a supply chainare divided into a series of activities performed at the interface betweensuccessive stages. Answer: False Difficulty: Easy11. The objective of the customer arrival process is to maximize the conversion ofcustomer arrivals to customer orders. Answer: True Difficulty: Moderate12. The objective of the customer arrival process is to ensure that orders are quicklyand accurately entered and communicated to other affected supply chainprocesses. Answer: False Difficulty: Moderate13. The objective of customer order entry is to ensure that orders are quickly andaccurately entered and communicated to other affected supply chain processes.Answer: True Difficulty: Moderate14. The objective of customer order entry is to maintain a record of product receiptand complete payment. Answer: False Difficulty: Hard15. The replenishment cycle occurs at the retailer/distributor interface.Answer: True Difficulty: Hard16. The replenishment cycle occurs at the distributor/manufacturer interface.Answer: FalseDifficulty: Hard17. The replenishment cycle is initiated when a supermarket runs out of stock of aparticular item. Answer: True Difficulty: Hard18. The replenishment cycle is initiated when customers load items intended forpurchase into their carts.Answer: FalseDifficulty: Hard19. The manufacturing cycle occurs at the distributor/manufacturer interface.Answer: True Difficulty: Moderate20. The manufacturing cycle occurs at the manufacturer/supplier interface.Answer: False Difficulty: Moderate21. The production scheduling process in the manufacturing cycle is similar to theorder entry process in the replenishment cycle. Answer: True Difficulty: Hard 22. The production scheduling process in the manufacturing cycle is similar to theorder fulfillment process in the replenishment cycle.Answer: FalseDifficulty: Hard23. The procurement cycle occurs at the manufacturer/supplier interface.Answer: True Difficulty: Easy24. The procurement cycle occurs at the retailer/distributor interface.Answer: FalseDifficulty: Easy25. The cycle view of the supply chain is useful when considering operationaldecisions, because it specifies the roles and responsibilities of each member ofthe supply chain. Answer: True Difficulty: Moderate26. The cycle view of the supply chain is useful when considering operationaldecisions, because it categorizes processes based on whether they are initiatedin response to or in anticipation of customer orders.Answer: FalseDifficulty: Moderate27. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, because it categorizes processes based on whether they are initiated in response to or in anticipation of customer orders.Answer: TrueDifficulty: Moderate28. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, because it specifies the roles andresponsibilities of each member of the supply chain. Answer: False Difficulty:Moderate29. Pull processes may also be referred to as reactive processes. An swer: TrueDifficulty: Easy30. Pull processes may also be referred to as speculative processes. An swer:FalseDifficulty: Easy31. Push processes may also be referred to as speculative processes. An swer:TrueDifficulty: Easy32. Push processes may also be referred to as reactive processes. An swer:FalseDifficulty: Easy33. All supply cha in activities within a firm bel ong to one of three macroprocesses CRM, ISCM and SRM.An swer: TrueDifficulty: Easy34. There is a close conn ecti on betwee n the desig n and man ageme nt ofsupply cha in flows and the success of a supply cha in.An swer: TrueDifficulty: EasyMultiple Choice1. Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Manu facturerse. All of the above are stages withi n a typical supply cha in.An swer: eDifficulty: Easy2.Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Mercha ndiserse. Comp onen t/Raw material suppliersAn swer: dDifficulty: Easy3. Supply chain profitability isa. not correlated to the value generated by the various stages of the supplychain.b.c. the total profit to be shared across all supply chain stages.the difference between the revenue generated from the customer and the overall cost across the supply chain.d. e. the total revenue generated by the distributor stage of the supply chain. b and c onlyAnswer: eDifficulty: Difficult4. Successful supply chain management requires which of the following decision phases?a. b.c.d.e. supply chain strategy/design supply chain planning supply chain operation all of the above a and b onlyAnswer: dDifficulty: Moderate5. The decision phases in a supply chain includea. b.c.d.e. production scheduling. customer relationship management. supply chain operation.supply chain orientation. all of the aboveAnswer: cDifficulty: Moderate6. The cycle view of a supply chain holds thata. b. the processes in a supply chain are divided into 2 categories. theprocesses in a supply chain are divided into a series of activitiesperformed at the interface between successive stages.c. all processes in a supply chain are initiated in response to a customerorder.d. all processes in a supply chain are performed in anticipation of customerorders.e. None of the above are true.Answer: bDifficulty: Moderate7. The push/pull view of a supply chain holds thata. the processes in a supply chain are divided into a series of activitiesperformed at the interface between successive stages.b. all processes in a supply chain are initiated in response to a customerorder.c. all response in a supply chain are performed in anticipation of customerorders.d. the processes in a supply chain are divided into 2 categories dependingon whether they are initiated in response to or in anticipation of customerorders.e. None of the above are true.Answer: d Difficulty: Moderate8. Which of the following is not a cycle in the supply chain cycle view?a. Analysis cycleb. Customer order cyclec. Replenishment cycled. Manufacturing cyclee. Procurement cycleAnswer: aDifficulty: Moderate9. Which of the following is not a cycle in the supply chain cycle view?a. Customer order cycleb. Replenishment cyclec. Manufacturing cycled. Procurement cyclee. All of the above are part of the supply chain cycle view.Answer: eDifficulty: Moderate10. The customer order cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: aDifficulty: Easy11. Which of the following is not a process in the customer order cycle?a. Customer arrivalb. Customer qualificationc. Customer order entryd. Customer order fulfillmente. Customer order receivingAnswer: bDifficulty: Moderate12. Customer arrival refers toa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: aDifficulty: Moderate13. The objective of the customer arrival process is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: cDifficulty: Easy14. Customer order entry isa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: bDifficulty: Moderate15. The objective of customer order entry is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: dDifficulty: Easy16. Customer order fulfillment refers toa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: cDifficulty: Moderate17. The objective of customer order fulfillment is toa. get the correct orders to customers by the promised due date at the lowestpossible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: aDifficulty: Easy18. Customer order receiving isa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocates product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: dDifficulty: Moderate19. The replenishment cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: bDifficulty: Easy20. The processes involved in the replenishment cycle includea. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillmente. all of the aboveAnswer: eDifficulty: Moderate21. The processes included in the replenishment cycle include all of the followingexcepta. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillmente. none of the aboveAnswer: eDifficulty: Moderate22.The processes included in the replenishment cycle include a. order arrival.b. production scheduling.c. retail trigger.d. manufacturing.e. receiving.Answer: cDifficulty: Moderate23.The replenishment cycle is initiated whena. the customer walks into the supermarket.b. the customer calls a mail order telemarketing center.c. customers load items intended for purchase into their carts.d. a supermarket runs out of stock of a particular item.e. a product is received into stock at a store.Answer: dDifficulty: Hard24.The manufacturing cycle occurs at the a. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the above Answer: cDifficulty: Easy25.The processes involved in the manufacturing cycle include a. receiving.b. manufacturing and shipping.c. production scheduling.d. order arrival.e. all of the aboveAnswer: eDifficulty: Moderate26.The processes involved in the manufacturing cycle include a. order trigger.b. production scheduling.c. order fulfillment.d. order entry.e. manufacturing order analysis.Answer: bDifficulty: Moderate27. The production scheduling process in the manufacturing cycle is similar to thea. order receiving process in the replenishment cycle.b. order fulfillment process in the replenishment cycle.c. order entry process in the replenishment cycle.d. order trigger process in the replenishment cycle.e. none of the aboveAnswer: cDifficulty: Hard28. The manufacturing and shipping process in the manufacturing cycle is equivalentto thea. order receiving process in the replenishment cycle.b. order fulfillment process in the replenishment cycle.c. order entry process in the replenishment cycle.d. order trigger process in the replenishment cycle.e. none of the aboveAnswer: b Difficulty: Hard29. The procurement cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: d Difficulty: Easy30. The relationship between the manufacturer and supplier during the procurementcycle is very similar to the relationship betweena. customer and retailer.b. retailer and distributor.c. retailer and manufacturer.d. distributor and manufacturer.e. manufacturer and customer.Answer: dDifficulty: Moderate31. The cycle view of the supply chain is useful when considering operationaldecisions, becausea. it categorizes processes based on whether they are initiated in responseto or in anticipation of customer orders.b. it specifies the roles and responsibilities of each member of the supplychain.c. processes are identified as either reactive or speculative.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: bDifficulty: Hard32. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, becausea. it categorizes processes based on whether they are initiated in responseto or in anticipation of customer orders.b. it specifies the roles and responsibilities of each member of the supplychain.c. it clearly defines the processes involved and the owners of each process.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: aDifficulty: Hard33. Which of the following statements about pull processes is accurate?a. May also be referred to as speculative processes.b. Execution is initiated in anticipation of customer orders.c. At the time of execution, demand must be forecast.d. May also be referred to as reactive processes.e. None of the above are accurate.Answer: dDifficulty: Easy34. Which of the following is not an accurate statement about pull processes?a. May also be referred to as speculative processes.b. Execution is initiated in response to a customer order.c. At the time of execution, demand is known with certainty.d. May also be referred to as reactive processes.e. All of the above are accurate. Answer: aDifficulty: Easy35. Which of the following statements about push processes is accurate?a. May also be referred to as speculative processes.b. Execution is initiated in response to customer orders.c. At the time of execution, demand is known with certainty.d. May also be referred to as reactive processes.e. None of the above are accurate.Answer: aDifficulty: Easy36. Which of the following is not an accurate statement about push processes?a. May also be referred to as speculative processes.b. Execution is initiated in anticipation of customer orders.c. At the time of execution, demand must be forecast.d. May also be referred to as reactive processes.e. All of the above are accurate. Answer: dDifficulty: Easy37. Supply chain macro processes include which of the following?a. Customer Relationship Management (CRM)b. Internal Supply Chain Management (ISCM)c. Supplier Relationship Management (SRM)d. all of the abovee. none of the aboveAnswer: dDifficulty: Easy38. Supply chain macro processes include which of the following?39.39.40.40.41.41.42.42.43.43. a.b.c.d.e.Internal Relationship Management (IRM)Customer Relationship Management (CRM)External Relationship Management (ERM) SupplyChain Relationship Management (SCRM) none ofthe aboveAnswer: bDifficulty: ModerateSupply chain macro processes include which of the following? a. Internal Relationship Management (IRM)b. External Relationship Management (ERM)c. Supplier Relationship Management (SRM)d. Supply Chain Relationship Management (SCRM)e. none of the aboveAnswer: cDifficulty: ModerateActivities involved in the Customer Relationship Management (CRM) macro process includea. planning of internal production and storage.b. order fulfillment.c. marketing.d. supply planning.e. demand planning. Answer: cDifficulty: HardActivities involved in the Customer Relationship Management (CRM) macro process include all of the following excepta. demand planning.b. marketing.c. sales.d. order management.e. call center management.Answer: a Difficulty: HardActivities involved in the Internal Supply Chain Management (ISCM) macro process includea. marketing.b. order fulfillment.c. sales.d. order management.e. call center management.Answer: b Difficulty: HardActivities involved in the Internal Supply Chain Management (ISCM) macro process include all of the following excepta. planning of internal production and storage.b. order fulfillment.c. supply pla nning.d. dema nd pla nning.e. order man ageme nt. An swer: eDifficulty: Hard44.Activities in volved in the Supplier Relati on ship Man ageme nt (SRM)macro process in cludea. pla nning of in ter nal product ion and storage.b. order fulfillme nt.c. supply pla nning.d. supplier evaluati on a ndselect ion.e. order man ageme nt.An swer: dDifficulty: Moderate45. Activities in volved in the Supplier Relati on ship Man ageme nt (SRM)macro process in clude all of the follow ing excepta. n egotiati on of supply terms.b. desig n collaborati on.c. supply pla nning.d. supplier evaluati on and select ion.e. supply collaborati on.An swer: cDifficulty: Hard46.The phe nomenal success of 7-Eleve n Japa n is attributed toa. being in the right place at the right time.b. its supply cha in desig n and man ageme nt ability.c. hav ing 9000 locati ons.d. serv ing fresh food.e. none of the aboveAn swer: bDifficulty: Moderate47.A key issue facing Toyota isa. develop ing an in ter net market ing system.b. whether to specialize in a particular market.c. desig n of its global producti on and distributi on n etwork.d. how to impleme nt model cha nges.e. all of the aboveAn swer: cDifficulty: HardEssav/ProblemsExpla in the 3 decisi on phases (categories) that must be made in a successful 1.supply cha in.Answer : The 3 decision phases that occur within a supply chain are supply chain strategy (or design), supply chain planning and supply chain operation. Decisions relate to the flow of information, product and funds. The difference betweencategories depends upon the frequency of each decision and the time frame over which it has an impact. During the supply chain strategy phase, a companydetermines what the chain ' s configurations will be, how resources will beallocated, and what processes each stage will perform. This will establish thestructure of the supply chain for several years. Supply chain planning deals withdecisions with a time frame from 3 months up to a year. The planning phase must work within the constraints established in the strategy phase. Planning decisionsinclude which markets to supply from which locations, subcontracting ofmanufacturing, inventory policies and timing and size of marketing promotions.The supply chain operation phase operates on a weekly or daily time horizon and deals with decisions concerning individual customer orders.Difficulty: Hard2. Describe the cycle view of the processes within a supply chain.Answer: The cycle view divides the supply chain into a series of 4 cycles between the 5 different stages of a supply chain. The cycles are the customer order cycle,replenishment cycle, manufacturing cycle and procurement cycle. The customerorder cycle occurs at the customer/retailer interface and includes all processesdirectly involved in receiving and filling the customer. The replenishment cycleoccurs at the retailer/distributor interface and includes all processes involved inreplenishing retailer inventory. The manufacturing cycle typically occurs at thedistributor/manufacturer (or retailer/manufacturer) interface and includes allprocesses involved in replenishing distributor (or retailer) inventory. Theprocurement cycle occurs at the manufacturer/supplier interface and includes allprocesses necessary to ensure that the materials are available for manufacturing according to schedule.Difficulty: Moderate3. Explain the push/pull view of the processes within a supply chain.Answer: The push/pull view of the supply chain divides supply chain processesinto two categories based on whether they are executed in response to acustomer order or in anticipation of customer orders. Pull processes are initiatedin response to a customer order. Push processes are initiated and performed inanticipation of customer orders. The push/pull boundary separates pushprocesses from pull processes. This view is very useful when consideringstrategic decisions relating to supply chain design, because it forces a moreglobal consideration of supply chain processes as they relate to the customer.Difficulty: Moderate4. Explain the three macro processes within a supply chain.Answer: All processes within a supply chain can be classified into three macroprocesses which are Customer Relationship Management (CRM), Internal Supply Chain Management (ISCM), and Supplier Relationship Management (SRM).Customer Relationship Management (CRM) includes all processes that focus onthe interface between the firm and its customers such as marketing, sales, callcenter management and order management. Internal Supply Chain Management (ISCM) includes all processes that are internal to the firm such as preparation ofdemand and supply plans, preparation of inventory management policies, orderfulfillment and planning of capacity. Supplier Relationship Management (SRM)includes all processes that focus on the interface between a firm and its suppliers such as evaluation and selection of suppliers, negotiation of supply terms andcommunication regarding new products and orders.Difficulty: Moderate5. Explain why supply chain flows are important.Answer: Supply chain flows are important, because there is a close connectionbetween the design and management of supply chain flows (product, information, and cash) and the success of a supply chain. The success of many companiescan be directly traced to the design and management of an appropriate supplychain. The failure of many businesses can be linked directly to their inability toeffectively design and manage supply chain flows.Difficulty: Moderate。
(完整版)供应链管理第三版Unit1习题与答案
Chapter 1Understanding the Supply ChainTrue/False1. A supply chain includes only the organizations directly involved in supplyingcomponents needed for manufacturing.Answer: FalseDifficulty: Moderate2. A supply chain consists of all parties involved, directly or indirectly, in fulfilling acustomer request.Answer: TrueDifficulty: Moderate3. A supply chain could be more accurately described as a supply network orsupply web.Answer: TrueDifficulty: Moderate4. The objective of every supply chain is to maximize the overall value generated.Answer: TrueDifficulty: Easy5. The objective of every supply chain is to maximize the value generated for themanufacturing component of the supply chain.Answer: FalseDifficulty: Moderate6. Every supply chain must include all 5 stages.Answer: FalseDifficulty: Easy7. The cycle view of a supply chain holds that the processes in a supply chain aredivided into a series of activities performed at the interface between successive stages.Answer: TrueDifficulty: Moderate8. The cycle view of a supply chain holds that the processes in a supply chain aredivided into 2 categories depending on whether they are initiated in response to or in anticipation of customer orders.Answer: FalseDifficulty: Moderate9. The push/pull view of a supply chain holds that the processes in a supply chainare divided into 2 categories depending on whether they are initiated in response to or in anticipation of customer orders.Answer: TrueDifficulty: Easy10. The push/pull view of a supply chain holds that the processes in a supply chainare divided into a series of activities performed at the interface betweensuccessive stages.Answer: FalseDifficulty: Easy11. The objective of the customer arrival process is to maximize the conversion ofcustomer arrivals to customer orders.Answer: TrueDifficulty: Moderate12. The objective of the customer arrival process is to ensure that orders are quicklyand accurately entered and communicated to other affected supply chainprocesses.Answer: FalseDifficulty: Moderate13. The objective of customer order entry is to ensure that orders are quickly andaccurately entered and communicated to other affected supply chain processes.Answer: TrueDifficulty: Moderate14. The objective of customer order entry is to maintain a record of product receiptand complete payment.Answer: FalseDifficulty: Hard15. The replenishment cycle occurs at the retailer/distributor interface.Answer: TrueDifficulty: Hard16. The replenishment cycle occurs at the distributor/manufacturer interface.Answer: FalseDifficulty: Hard17. The replenishment cycle is initiated when a supermarket runs out of stock of aparticular item.Answer: TrueDifficulty: Hard18. The replenishment cycle is initiated when customers load items intended forpurchase into their carts.Answer: FalseDifficulty: Hard19. The manufacturing cycle occurs at the distributor/manufacturer interface.Answer: TrueDifficulty: Moderate20. The manufacturing cycle occurs at the manufacturer/supplier interface.Answer: FalseDifficulty: Moderate21. The production scheduling process in the manufacturing cycle is similar to theorder entry process in the replenishment cycle.Answer: TrueDifficulty: Hard22. The production scheduling process in the manufacturing cycle is similar to theorder fulfillment process in the replenishment cycle.Answer: FalseDifficulty: Hard23. The procurement cycle occurs at the manufacturer/supplier interface.Answer: TrueDifficulty: Easy24. The procurement cycle occurs at the retailer/distributor interface.Answer: FalseDifficulty: Easy25. The cycle view of the supply chain is useful when considering operationaldecisions, because it specifies the roles and responsibilities of each member ofthe supply chain.Answer: TrueDifficulty: Moderate26. The cycle view of the supply chain is useful when considering operationaldecisions, because it categorizes processes based on whether they are initiated in response to or in anticipation of customer orders.Answer: FalseDifficulty: Moderate27. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, because it categorizes processesbased on whether they are initiated in response to or in anticipation of customer orders.Answer: TrueDifficulty: Moderate28. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, because it specifies the roles andresponsibilities of each member of the supply chain.Answer: FalseDifficulty: Moderate29. Pull processes may also be referred to as reactive processes.Answer: TrueDifficulty: Easy30. Pull processes may also be referred to as speculative processes.Answer: FalseDifficulty: Easy31. Push processes may also be referred to as speculative processes.Answer: TrueDifficulty: Easy32. Push processes may also be referred to as reactive processes.Answer: FalseDifficulty: Easy33. All supply chain activities within a firm belong to one of three macro processes –CRM, ISCM and SRM.Answer: TrueDifficulty: Easy34. There is a close connection between the design and management of supplychain flows and the success of a supply chain.Answer: TrueDifficulty: EasyMultiple Choice1. Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Manufacturerse. All of the above are stages within a typical supply chain.Answer: eDifficulty: Easy2. Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Merchandiserse. Component/Raw material suppliersAnswer: dDifficulty: Easy3. Supply chain profitability isa. not correlated to the value generated by the various stages of the supplychain.b. the total profit to be shared across all supply chain stages.c. the difference between the revenue generated from the customer and theoverall cost across the supply chain.d. the total revenue generated by the distributor stage of the supply chain.e. b and c onlyAnswer: eDifficulty: Difficult4. Successful supply chain management requires which of the following decisionphases?a. supply chain strategy/designb. supply chain planningc. supply chain operationd. all of the abovee. a and b onlyAnswer: dDifficulty: Moderate5. The decision phases in a supply chain includea. production scheduling.b. customer relationship management.c. supply chain operation.d. supply chain orientation.e. all of the aboveAnswer: cDifficulty: Moderate6. The cycle view of a supply chain holds thata. the processes in a supply chain are divided into 2 categories.b. the processes in a supply chain are divided into a series of activitiesperformed at the interface between successive stages.c. all processes in a supply chain are initiated in response to a customerorder.d. all processes in a supply chain are performed in anticipation of customerorders.e. None of the above are true.Answer: bDifficulty: Moderate7. The push/pull view of a supply chain holds thata. the processes in a supply chain are divided into a series of activitiesperformed at the interface between successive stages.b. all processes in a supply chain are initiated in response to a customerorder.c. all response in a supply chain are performed in anticipation of customerorders.d. the processes in a supply chain are divided into 2 categories dependingon whether they are initiated in response to or in anticipation of customerorders.e. None of the above are true.Answer: dDifficulty: Moderate8. Which of the following is not a cycle in the supply chain cycle view?a. Analysis cycleb. Customer order cyclec. Replenishment cycled. Manufacturing cyclee. Procurement cycleAnswer: aDifficulty: Moderate9. Which of the following is not a cycle in the supply chain cycle view?a. Customer order cycleb. Replenishment cyclec. Manufacturing cycled. Procurement cyclee. All of the above are part of the supply chain cycle view.Answer: eDifficulty: Moderate10. The customer order cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: aDifficulty: Easy11. Which of the following is not a process in the customer order cycle?a. Customer arrivalb. Customer qualificationc. Customer order entryd. Customer order fulfillmente. Customer order receivingAnswer: bDifficulty: Moderate12. Customer arrival refers toa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: aDifficulty: Moderate13. The objective of the customer arrival process is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: cDifficulty: Easy14. Customer order entry isa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: bDifficulty: Moderate15. The objective of customer order entry is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: dDifficulty: Easy16. Customer order fulfillment refers toa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: cDifficulty: Moderate17. The objective of customer order fulfillment is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: aDifficulty: Easy18. Customer order receiving isa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocates product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: dDifficulty: Moderate19. The replenishment cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: bDifficulty: Easy20. The processes involved in the replenishment cycle includea. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillment.e. all of the aboveAnswer: eDifficulty: Moderate21. The processes included in the replenishment cycle include all of the followingexcepta. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillment.e. none of the aboveAnswer: eDifficulty: Moderate22. The processes included in the replenishment cycle includea. order arrival.b. production scheduling.c. retail trigger.d. manufacturing.e. receiving.Answer: cDifficulty: Moderate23. The replenishment cycle is initiated whena. the customer walks into the supermarket.b. the customer calls a mail order telemarketing center.c. customers load items intended for purchase into their carts.d. a supermarket runs out of stock of a particular item.e. a product is received into stock at a store.Answer: dDifficulty: Hard24. The manufacturing cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: cDifficulty: Easy25. The processes involved in the manufacturing cycle includea. receiving.b. manufacturing and shipping.c. production scheduling.d. order arrival.e. all of the aboveAnswer: eDifficulty: Moderate26. The processes involved in the manufacturing cycle includea. order trigger.b. production scheduling.c. order fulfillment.d. order entry.e. manufacturing order analysis.Answer: bDifficulty: Moderate27. The production scheduling process in the manufacturing cycle is similar to thea. order receiving process in the replenishment cycle.b. order fulfillment process in the replenishment cycle.c. order entry process in the replenishment cycle.d. order trigger process in the replenishment cycle.e. none of the aboveAnswer: cDifficulty: Hard28. The manufacturing and shipping process in the manufacturing cycle is equivalentto thea. order receiving process in the replenishment cycle.b. order fulfillment process in the replenishment cycle.c. order entry process in the replenishment cycle.d. order trigger process in the replenishment cycle.e. none of the aboveAnswer: bDifficulty: Hard29. The procurement cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: dDifficulty: Easy30. The relationship between the manufacturer and supplier during the procurementcycle is very similar to the relationship betweena. customer and retailer.b. retailer and distributor.c. retailer and manufacturer.d. distributor and manufacturer.e. manufacturer and customer.Answer: dDifficulty: Moderate31. The cycle view of the supply chain is useful when considering operationaldecisions, becausea. it categorizes processes based on whether they are initiated in responseto or in anticipation of customer orders.b. it specifies the roles and responsibilities of each member of the supplychain.c. processes are identified as either reactive or speculative.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: bDifficulty: Hard32. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, becausea. it categorizes processes based on whether they are initiated in responseto or in anticipation of customer orders.b. it specifies the roles and responsibilities of each member of the supplychain.c. it clearly defines the processes involved and the owners of each process.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: aDifficulty: Hard33. Which of the following statements about pull processes is accurate?a. May also be referred to as speculative processes.b. Execution is initiated in anticipation of customer orders.c. At the time of execution, demand must be forecast.d. May also be referred to as reactive processes.e. None of the above are accurate.Answer: dDifficulty: Easy34. Which of the following is not an accurate statement about pull processes?a. May also be referred to as speculative processes.b. Execution is initiated in response to a customer order.c. At the time of execution, demand is known with certainty.d. May also be referred to as reactive processes.e. All of the above are accurate.Answer: aDifficulty: Easy35. Which of the following statements about push processes is accurate?a. May also be referred to as speculative processes.b. Execution is initiated in response to customer orders.c. At the time of execution, demand is known with certainty.d. May also be referred to as reactive processes.e. None of the above are accurate.Answer: aDifficulty: Easy36. Which of the following is not an accurate statement about push processes?a. May also be referred to as speculative processes.b. Execution is initiated in anticipation of customer orders.c. At the time of execution, demand must be forecast.d. May also be referred to as reactive processes.e. All of the above are accurate.Answer: dDifficulty: Easy37. Supply chain macro processes include which of the following?a. Customer Relationship Management (CRM)b. Internal Supply Chain Management (ISCM)c. Supplier Relationship Management (SRM)d. all of the abovee. none of the aboveAnswer: dDifficulty: Easy38. Supply chain macro processes include which of the following?a. Internal Relationship Management (IRM)b. Customer Relationship Management (CRM)c. External Relationship Management (ERM)d. Supply Chain Relationship Management (SCRM)e. none of the aboveAnswer: bDifficulty: Moderate39. Supply chain macro processes include which of the following?a. Internal Relationship Management (IRM)b. External Relationship Management (ERM)c. Supplier Relationship Management (SRM)d. Supply Chain Relationship Management (SCRM)e. none of the aboveAnswer: cDifficulty: Moderate40. Activities involved in the Customer Relationship Management (CRM) macroprocess includea. planning of internal production and storage.b. order fulfillment.c. marketing.d. supply planning.e. demand planning.Answer: cDifficulty: Hard41. Activities involved in the Customer Relationship Management (CRM) macroprocess include all of the following excepta. demand planning.b. marketing.c. sales.d. order management.e. call center management.Answer: aDifficulty: Hard42. Activities involved in the Internal Supply Chain Management (ISCM) macroprocess includea. marketing.b. order fulfillment.c. sales.d. order management.e. call center management.Answer: bDifficulty: Hard43. Activities involved in the Internal Supply Chain Management (ISCM) macroprocess include all of the following excepta. planning of internal production and storage.b. order fulfillment.c. supply planning.d. demand planning.e. order management.Answer: eDifficulty: Hard44. Activities involved in the Supplier Relationship Management (SRM) macroprocess includea. planning of internal production and storage.b. order fulfillment.c. supply planning.d. supplier evaluation and selection.e. order management.Answer: dDifficulty: Moderate45. Activities involved in the Supplier Relationship Management (SRM) macroprocess include all of the following excepta. negotiation of supply terms.b. design collaboration.c. supply planning.d. supplier evaluation and selection.e. supply collaboration.Answer: cDifficulty: Hard46. The phenomenal success of 7-Eleven Japan is attributed toa. being in the right place at the right time.b. its supply chain design and management ability.c. having 9000 locations.d. serving fresh food.e. none of the aboveAnswer: bDifficulty: Moderate47. A key issue facing Toyota isa. developing an internet marketing system.b. whether to specialize in a particular market.c. design of its global production and distribution network.d. how to implement model changes.e. all of the aboveAnswer: cDifficulty: HardEssay/Problems1. Explain the 3 decision phases (categories) that must be made in a successfulsupply chain.Answer: The 3 decision phases that occur within a supply chain are supply chain strategy (or design), supply chain planning and supply chain operation. Decisions relate to the flow of information, product and funds. The difference betweencategories depends upon the frequency of each decision and the time frame over which it has an impact. During the supply chain strategy phase, a companydetermines what the chain’s configurations will be, how resources will beallocated, and what processes each stage will perform. This will establish thestructure of the supply chain for several years. Supply chain planning deals withdecisions with a time frame from 3 months up to a year. The planning phasemust work within the constraints established in the strategy phase. Planningdecisions include which markets to supply from which locations, subcontractingof manufacturing, inventory policies and timing and size of marketing promotions.The supply chain operation phase operates on a weekly or daily time horizon and deals with decisions concerning individual customer orders.Difficulty: Hard2. Describe the cycle view of the processes within a supply chain.Answer: The cycle view divides the supply chain into a series of 4 cyclesbetween the 5 different stages of a supply chain. The cycles are the customerorder cycle, replenishment cycle, manufacturing cycle and procurement cycle.The customer order cycle occurs at the customer/retailer interface and includesall processes directly involved in receiving and filling the customer. Thereplenishment cycle occurs at the retailer/distributor interface and includes allprocesses involved in replenishing retailer inventory. The manufacturing cycletypically occurs at the distributor/manufacturer (or retailer/manufacturer) interface and includes all processes involved in replenishing distributor (or retailer)inventory. The procurement cycle occurs at the manufacturer/supplier interfaceand includes all processes necessary to ensure that the materials are availablefor manufacturing according to schedule.Difficulty: Moderate3. Explain the push/pull view of the processes within a supply chain.Answer: The push/pull view of the supply chain divides supply chain processesinto two categories based on whether they are executed in response to acustomer order or in anticipation of customer orders. Pull processes are initiatedin response to a customer order. Push processes are initiated and performed inanticipation of customer orders. The push/pull boundary separates pushprocesses from pull processes. This view is very useful when consideringstrategic decisions relating to supply chain design, because it forces a moreglobal consideration of supply chain processes as they relate to the customer.Difficulty: Moderate4. Explain the three macro processes within a supply chain.Answer: All processes within a supply chain can be classified into three macroprocesses which are Customer Relationship Management (CRM), InternalSupply Chain Management (ISCM), and Supplier Relationship Management(SRM). Customer Relationship Management (CRM) includes all processes thatfocus on the interface between the firm and its customers such as marketing,sales, call center management and order management. Internal Supply ChainManagement (ISCM) includes all processes that are internal to the firm such aspreparation of demand and supply plans, preparation of inventory managementpolicies, order fulfillment and planning of capacity. Supplier RelationshipManagement (SRM) includes all processes that focus on the interface between a firm and its suppliers such as evaluation and selection of suppliers, negotiation of supply terms and communication regarding new products and orders.Difficulty: Moderate5. Explain why supply chain flows are important.Answer: Supply chain flows are important, because there is a close connectionbetween the design and management of supply chain flows (product, information, and cash) and the success of a supply chain. The success of many companiescan be directly traced to the design and management of an appropriate supplychain. The failure of many businesses can be linked directly to their inability toeffectively design and manage supply chain flows.Difficulty: Moderate。
供应链设计与管理(第3版)课后答案,选译
》》》》》》》》》》》》供应链设计与管理——概念、战略与案例研究（第3版）《《《《《《《《《《《《《（选译）第一章1.纵向一体化的企业拥有、管理并运作所有相关的业务职能。
横向一体化的企业由一些独立运营的企业组成，公司总部提供品牌、指导和一般战略。
比较并对比这两种类型企业的供应链战略。
答：纵向一体化企业旨在加强公司各业务成分之间的互动，而且经常集中地管理它们。
这样的结构，可以更容易地通过中央决策除去供应链中的不同部分之间的冲突来实现系统的整体目标。
在横向一体化公司，协调公司内部各业务的供应链通常是没有效益的。
事实上，如果横向一体化企业中的每个企业都专注于它的核心功能，并以最佳状态运行，就可能达到总体的全局最优效果。
2.如果一个企业是完全纵向一体化的，有效供应链管理是否仍然重要？答：有效供应链管理对于完全纵向一体化的公司仍然重要。
在这样的组织结构,公司的不同部门负责不同业务,通常它们都有自己的内部目标,而这些目标有时是无关联的。
这可能是由于缺乏部门之间的沟通或高层的激励政策。
比如,如果只依据收益来评估销售部门, 只依据成本来评估制造部门,公司的总体利润就难以达到最大化。
有效的供应链管理在全局最优业务操作中仍是必要的。
3.考虑一个企业重新设计其物流网络。
为数不多的几个集中仓库的优点是什么？大量靠近最终用户的仓库的优点是什么？答：少数位于市中心的仓库，允许公司利用风险分担，以提高服务水平并降低库存水平和成本。
不过，对外运输成本通常较高，交货间隔期较长。
另一方面，企业可以通过建立更多的靠近最终用户的仓库，以减少对外运输成本和交货间隔期。
然而，这种类型的系统将会使总库存水平和成本增加、规模经济下降、仓储费用增加，并且可能增加对内运输费用。
4.考虑一个企业选择运输服务提供商。
使用卡车承运商的优点是什么？使用诸如UPS这样的包裹速递公司的优点是什么？答：企业对运输服务的选择在很大程度上取决于公司要运输的产品的类型和大小，库存和交付的策略，以及对灵活性的需求：1.如果是大量而稳定的从仓库到需求点（店）运送大件物品或小件物品，货车运输会更好。
供应链管理 第三版 Unit2 习题与答案
Chapter 2Supply Chain Performance: Achieving Strategic Fit and ScopeTrue/False1. A company’s competitive strategy defines the set of customer needs that it seeksto satisfy through its products and services.Answer: TrueDifficulty: Easy2. The value chain emphasizes the close relationship between all the functionalstrategies within a company.Answer: TrueDifficulty: Moderate3. A company’s product development strategy defines the set of customer needs that itseeks to satisfy through its products and services.Answer: FalseDifficulty: Moderate4. A company’s product development strategy specifies the portfolio of new productsthat it will try to develop.Answer: TrueDifficulty: Easy5. A company’s supply chain strategy specifies how the market will b e segmentedand how the product will be positioned, priced, and promoted.Answer: FalseDifficulty: Easy6. A company’s supply chain strategy determines the nature of procurement andtransportation of materials as well as the manufacture and distribution of the product.Answer: TrueDifficulty: Easy7. The degree of supply chain responsiveness should be consistent with the implieduncertainty.Answer: TrueDifficulty: Easy8. The degree of supply chain responsiveness does not need to be consistent with theimplied uncertainty.Answer: FalseDifficulty: Moderate9. To achieve complete strategic fit, a firm must ensure that all functions in the valuechain have consistent strategies that support the competitive strategy.Answer: TrueDifficulty: Moderate10. To achieve complete strategic fit, a firm must ensure that all functions in the valuechain have diverse strategies that support functional goals.Answer: FalseDifficulty: Moderate11. Because demand and supply characteristics change, the supply chain strategy mustchange over the product life cycle if a company is to continue achieving strategic fit.Answer: TrueDifficulty: Easy12. The supply chain strategy must be established at the beginning of the product lifecycle and not changed if a company is to continue achieving strategic fit.Answer: FalseDifficulty: Easy13. To retain strategic fit, supply chain strategy must be adjusted over the life cycle of aproduct and as the competitive landscape changes.Answer: TrueDifficulty: Moderate14. The intercompany scope of strategic fit is essential today because the competitiveplaying field has shifted from company versus company to supply chain versussupply chain.Answer: TrueDifficulty: Moderate15. The intercompany scope of strategic fit is no longer relevant today because thecompetitive playing field has shifted from company versus company to supply chain versus supply chain.Answer: FalseDifficulty: Easy16. The intercompany scope of strategic fit requires firms to evaluate every action in thecontext of the entire supply chain.Answer: TrueDifficulty: Moderate17. There is a close connection between the design and management of supply chainflows and the success of a supply chain.Answer: TrueDifficulty: EasyMultiple Choice1. A company’s competitive strategya. defines the set of customer needs that it seeks to satisfy through itsproducts and services.b. specifies the portfolio of new products that it will try to develop.c. specifies how the market will be segmented and how the product will bepositioned, priced, and promoted.d. determines the nature of procurement and transportation of materials aswell as manufacture and distribution of the product.e. determines how it will obtain and maintain the appropriate set of skills andabilities to meet customer needs.Answer: aDifficulty: Moderate2. A company’s product development strategya. defines the set of customer needs that it seeks to satisfy through itsproducts and services.b. specifies the portfolio of new products that it will try to develop.c. specifies how the market will be segmented and how the product will bepositioned, priced, and promoted.d. determines the nature of procurement and transportation of materials aswell as manufacture and distribution of the product.e. determines how it will obtain and maintain the appropriate set of skills andabilities to meet customer needs.Answer: bDifficulty: Easy3. A company’s marketing and sales strategya. defines the set of customer needs that it seeks to satisfy through itsproducts and services.b. specifies the portfolio of new products that it will try to develop.c. specifies how the market will be segmented and how the product will bepositioned, priced, and promoted.d. determines the nature of procurement and transportation of materials aswell as manufacture and distribution of the product.e. determines how it will obtain and maintain the appropriate set of skills andabilities to meet customer needs.Answer: cDifficulty: Moderate4. A company’s supply chain strategya. defines the set of customer needs that it seeks to satisfy through itsproducts and services.b. specifies the portfolio of new products that it will try to develop.c. specifies how the market will be segmented and how the product will bepositioned, priced, and promoted.d. determines the nature of procurement and transportation of materials aswell as manufacture and distribution of the product.e. determines how it will obtain and maintain the appropriate set of skills andabilities to meet customer needs.Difficulty: Easy5. Which of the following determines the nature of procurement of raw materials,transportation of materials to and from the company, manufacture of the product or operation to provide the service, and distribution of the product to the customer along with follow-up service?a. Competitive strategyb. Product development strategyc. Marketing and sales strategyd. Supply chain strategye. none of the aboveAnswer: dDifficulty: Easy6. Which of the following defines the set of customer needs that a company seeks tosatisfy through its products and services?a. Competitive strategyb. Product development strategyc. Marketing and sales strategyd. Supply chain strategye. none of the aboveAnswer: aDifficulty: Moderate7. Which of the following specifies how the market will be segmented and how theproduct will be positioned, priced, and promoted?a. Competitive strategyb. Product development strategyc. Marketing and sales strategyd. Supply chain strategye. none of the aboveAnswer: cDifficulty: Moderate8. Which of the following specifies the portfolio of new products that a company will tryto develop?a. Competitive strategyb. Product development strategyc. Marketing and sales strategyd. Supply chain strategye. all of the aboveAnswer: bDifficulty: Easy9. A supply chain strategy includesa. supplier strategy.b. operations strategy.c. logistics strategy.d. all of the abovee. none of the aboveDifficulty: Moderate10. A supply chain strategy involves decisions regardinga. inventory.b. transportation.c. operating facilities.d. information flows.e. all of the aboveAnswer: eDifficulty: Moderate11. A supply chain strategy involves decisions regarding all of the following excepta. inventory.b. transportation.c. new product development.d. operating facilities.e. information flows.Answer: cDifficulty: Moderate12. Which of the following is a key to the success or failure of a company?a. The competitive strategy and all functional strategies must fit together toform a coordinated overall strategy.b. Each functional strategy must support other functional strategies and helpa firm reach its competitive strategy goal.c. The different functions in a company must appropriately structure theirprocesses and resources to be able to execute strategies successfully.d. All of the above are keys to success.e. None of the above are a key to success.Answer: dDifficulty: Moderate13. Which of the following is not a key to the success or failure of a company?a. The competitive strategy and all functional strategies must fit together to forma coordinated overall strategy.b. Each functional strategy must support other functional strategies and help afirm reach its competitive strategy goal.c. The different functions in a company must appropriately structure theirprocesses and resources to be able to execute strategies successfully.d. All of the above are keys to success.e. None of the above are a key to success.Answer: dDifficulty: Moderate14. Which of the following is not a key to the success or failure of a company?a. The competitive strategy and all functional strategies must fit together toform a coordinated overall strategy.b. The competitive strategy and all functional strategies operateindependently of each other.c. The different functions in a company must appropriately structure theirprocesses and resources to be able to execute strategies successfully.d. Each functional strategy must support other functional strategies and helpa firm reach its competitive strategy goal.e. All of the above are keys to success.Answer: bDifficulty: Moderate15. Which of the following are basic steps to achieving strategic fit?a. Understanding the customer and supply uncertainty.b. Understanding the supply chain capabilities.c. Achieving strategic fit.d. All of the above are basic steps to achieving strategic fit.e. None of the above are a basic step to achieving strategic fit.Answer: dDifficulty: Moderate16. Which of the following is not a basic step to achieving strategic fit?a. Achieving strategic fit.b. Understanding the supply chain capabilities.c. Determining the response time that customers are willing to tolerate.d. Understanding the customer and supply uncertainty.e. none of the aboveAnswer: cDifficulty: Moderate17. Customer demand from different segments varies along which of the followingattributes?a. The quantity of product needed in each lot.b. The response time that customers are willing to tolerate.c. The variety of products needed.d. The service level required.e. all of the aboveAnswer: eDifficulty: Easy18. Which of the following is not an attribute along which customer demand varies?a. The uniqueness of the product.b. The quantity of product needed in each lot.c. The variety of products needed.d. The desired rate of innovation in the product.e. All of the above are attributes.Answer: aDifficulty: Moderate19. The uncertainty of customer demand for a product is thea. rate of strategic uncertainty.b. demand uncertainty.c. implied demand uncertainty.d. average forecast error.e. none of the aboveAnswer: bDifficulty: Moderate20. The uncertainty that exists due to the portion of demand that the supply chain isrequired to meet is thea. rate of strategic uncertainty.b. demand uncertainty.c. implied demand uncertainty.d. average forecast error.e. none of the aboveAnswer: cDifficulty: Moderate21. Which of the following customer needs will cause implied uncertainty of demand toincrease?a. Range of quantity required increasesb. Lead time decreasesc. Variety of products required increasesd. Required service level increasese. all of the aboveAnswer: eDifficulty: Easy22. Which of the following customer needs will cause implied uncertainty of demand todecrease?a. Range of quantity required increasesb. Lead time decreasesc. Variety of products required increasesd. Required service level increasese. none of the aboveAnswer: eDifficulty: Moderate23. Which of the following customer needs will cause implied uncertainty of demand toincrease?a. Product marginb. Lead time decreasesc. Average stockout rated. Average forced season end markdowne. none of the aboveAnswer: bDifficulty: Moderate24. Which of the following characteristics of customer demand have a correlation withimplied uncertainty?a. Product marginb. Average forecast errorc. Average stockout rated. Average forced season end markdowne. all of the aboveAnswer: eDifficulty: Moderate25. Which of the following is not a characteristic of customer demand correlated withimplied uncertainty?a. Product marginb. Unpredictable and low yieldsc. Average stockout rated. Average forced season end markdowne. None of the above are correlated with implied uncertaintyAnswer: bDifficulty: Moderate26. Which of the following supply chain capabilities will cause supply uncertainty toincrease?a. Frequent breakdownsb. Unpredictable and low yieldsc. Poor qualityd. Limited supply capacitye. all of the aboveAnswer: eDifficulty: Easy27. Which of the following supply chain capabilities will cause supply uncertainty toincrease?a. Evolving production processb. Inflexible supply capacityc. Limited supply capacityd. Unpredictable and low yieldse. all of the aboveAnswer: eDifficulty: Easy28. Which of the following supply chain capabilities will cause supply uncertainty todecrease?a. Evolving production processb. Inflexible supply capacityc. Limited supply capacityd. Unpredictable and low yieldse. none of the aboveAnswer: eDifficulty: Moderate29. Which of the following is not a supply chain capability that will impact supplyuncertainty?a. Evolving production processb. Inflexible supply capacityc. Limited supply capacityd. Product margine. Unpredictable and low yieldsAnswer: dDifficulty: Moderate30. The first step in achieving strategic fit between competitive and supply chainstrategies is toa. understand the supply chain and map it on the responsiveness spectrum.b. understand customers and supply chain uncertainty.c. match supply chain responsiveness with the implied uncertainty ofdemand.d. ensure that all functional strategies within the supply chain support thesupply chain’s level of responsiveness.e. none of the aboveAnswer: bDifficulty: Hard31. The second step in achieving strategic fit between competitive and supply chainstrategies is toa. understand the supply chain and map it on the responsiveness spectrum.b. understand customers and supply chain uncertainty.c. match supply chain responsiveness with the implied uncertainty of demand.d. ensure that all functional strategies within the supply chain support the supplychain’s level of responsiveness.e. none of the aboveAnswer: aDifficulty: Hard32. The final step in achieving strategic fit between competitive and supply chainstrategies is toa. understand the supply chain and map it on the responsiveness spectrum.b. understand customers and supply chain uncertainty.c. match supply chain responsiveness with the implied uncertainty of demand.d. combine customer and supply chain uncertainty and map it on the implieduncertainty spectrum.e. all of the aboveAnswer: cDifficulty: Moderate33. Supply chain responsiveness includes the ability to do which of the following?a. Respond to wide ranges of quantities demandedb. Meet short lead timesc. Handle a large variety of productsd. Meet a very high service levele. all of the aboveAnswer: eDifficulty: Easy34. Supply chain responsiveness includes the ability to do which of the following?a. Handle supply uncertaintyb. Build highly innovative productsc. Meet short lead timesd. Meet a very high service levele. all of the aboveAnswer: eDifficulty: Easy35. Supply chain responsiveness includes the ability to do which of the following?a. Handle supply uncertaintyb. Understand customers and supply chain uncertaintyc. Match supply chain responsiveness with the implied uncertainty ofdemandd. Ensure that all functional strategies within the supply chain support thesupply chain’s level of responsivenesse. none of the aboveAnswer: aDifficulty: Moderate36. Supply chain responsiveness includes the ability to do which of the following?a. Understand customers and supply chainb. Meet a very high service levelc. Match supply chain responsiveness with the implied uncertainty of demandd. Ensure that all functional strategies within the supply chain support the supplychain’s level of responsive nesse. none of the aboveAnswer: bDifficulty: Moderate37. Supply chain responsiveness includes the ability to do which of the following?a. Understand customers and supply chainb. Match supply chain responsiveness with the implied uncertainty of demandc. Meet short lead timesd. Ensure that all functional strategies within the supply chain support the supplychain’s level of responsivenesse. all of the aboveAnswer: cDifficulty: Moderate38. The cost of making and delivering a product to the customer is referred to asa. supply chain responsiveness.b. supply chain efficiency.c. cost-responsiveness efficient frontier.d. implied uncertainty.e. none of the aboveAnswer: bDifficulty: Easy39. The curve that shows the lowest possible cost for a given level of responsiveness isreferred to as thea. supply chain responsiveness curve.b. supply chain efficiency curve.c. cost-responsiveness efficient frontier.d. responsiveness spectrum.e. none of the aboveAnswer: cDifficulty: Moderate40. A firm that is not on the cost-responsiveness efficient frontier can improvea. both responsiveness and cost performance.b. only responsiveness.c. only cost performance.d. responsiveness, but not cost performance.e. neither responsiveness nor cost performance.Answer: aDifficulty: Easy41. A firm that is not on the cost-responsiveness efficient frontier can improvea. both responsiveness and cost performance.b. only responsiveness.c. only cost performance.d. either responsiveness or cost performance, but not both.e. neither responsiveness nor cost performance.Answer: aDifficulty: Moderate42. A firm that is on the cost-responsiveness efficient frontier can improvea. responsiveness only by increasing cost and becoming less efficient.b. cost performance only by reducing responsiveness.c. both responsiveness and cost performance by improving processes andchanging technology to shift the efficient frontier.d. all of the abovee. neither responsiveness nor cost performance.Answer: dDifficulty: Moderate43. A graph with two axes with implied uncertainty along the horizontal axis andresponsiveness along the vertical axis is referred to as thea. implied uncertainty spectrum.b. responsiveness spectrum.c. uncertainty/responsiveness map.d. zone of strategic fit.e. none of the aboveAnswer: cDifficulty: Moderate44. The relationship where increasing implied uncertainty from customers and supplysources is best served by increasing responsiveness from the supply chain is known as thea. implied uncertainty spectrum.b. responsiveness spectrum.c. uncertainty/responsiveness map.d. zone of strategic fit.e. none of the aboveAnswer: dDifficulty: Moderate45. To achieve complete strategic fit, a firm musta. consider all functional strategies within the value chain.b. ensure that all functions in the value chain have consistent strategies thatsupport the competitive strategy.c. ensure that all substrategies within the supply chain such asmanufacturing, inventory, and purchasing be consistent with the supplychain’s level of responsiveness.d. all of the abovee. none of the aboveAnswer: dDifficulty: Hard46. The drive for strategic fit should come froma. the supply chain manager.b. the strategic planning department.c. the highest levels of the organization, such as the CEO.d. middle management.e. sales and marketing.Answer: cDifficulty: Hard47. The important points to remember about achieving strategic fit area. there is one best supply chain strategy for all competitive strategies.b. there is no right supply chain strategy independent of the competitivestrategy.c. there is a right supply chain strategy for a given competitive strategy.d. all of the abovee. b and c onlyAnswer: eDifficulty: Hard48. The preferable supply chain strategy for a firm that sells multiple products and servescustomer segments with very different needs is toa. set up independent supply chains for each different product or customersegment.b. set up a supply chain that meets the needs of the highest volume productor customer segment.c. tailor the supply chain to best meet the needs of each product’s demand.d. set up a supply chain that meets the needs of the customer segment withthe highest implied uncertainty.e. set up a supply chain that meets the needs of product with the highestimplied uncertainty.Answer: cDifficulty: Hard49. Which of the following would not be a demand and supply characteristic toward thebeginning stages of a product’s life cycle?a. Demand is very uncertain and supply may be unpredictable.b. Demand has become more certain and supply is predictable.c. Margins are often high and time is crucial to gaining sales.d. Product availability is crucial to capturing the market.e. Cost is often of secondary consideration.Answer: bDifficulty: Moderate50. Which of the following would be a demand and supply characteristic toward thebeginning stages of a product’s life cycle?a. Demand has become more certain and supply is predictable.b. Margins are lower due to an increase in competitive pressure.c. Product availability is crucial to capturing the market.d. Price becomes a significant factor in customer choice.e. none of the aboveAnswer: cDifficulty: Moderate51. Which of the following would not be a demand and supply characteristic in the laterstages of a product’s life cycle?a. Demand has become more certain and supply is predictable.b. Margins are lower due to an increase in competitive pressure.c. Product availability is crucial to capturing the market.d. Price becomes a significant factor in customer choice.e. All of the above are characteristics of the later stages.Answer: cDifficulty: Moderate52. The functions and stages that devise an integrated strategy with a shared objectiveare referred to asa. competitive strategy.b. supply chain strategy.c. scope of strategic fit.d. scope of marketing strategy.e. scope of product development strategy.Answer: cDifficulty: Moderate53. The most limited scope over which strategic fit is considered is one operation withina functional area in a company. This is referred to asa. intracompany intraoperational scope.b. intracompany intrafunctional scope.c. intracompany interoperational scope.d. intercompany interfunctional scope.e. agile intercompany scope.Answer: aDifficulty: Easy54. The scope of strategic fit that includes all operations within a function in a companyisa. intracompany intraoperational scope.b. intracompany intrafunctional scope.c. intracompany interoperational scope.d. intercompany interfunctional scope.e. agile intercompany scope.Answer: bDifficulty: Easy55. The scope of strategic fit where all functional strategies are developed to supportboth each other and the competitive strategy in order to maximize company profit isa. intracompany intraoperational scope.b. intracompany intrafunctional scope.c. intracompany interoperational scope.d. intercompany interfunctional scope.e. agile intercompany scope.Answer: cDifficulty: Easy56. The scope of strategic fit that requires that each company evaluate its actions in thecontext of the entire supply chain isa. intracompany intraoperational scope.b. intracompany intrafunctional scope.c. intracompany interoperational scope.d. intercompany interfunctional scope.e. agile intercompany scope.Answer: dDifficulty: Easy57. A firm’s ability to achieve strategic fit when partnering with supply chain stages th atchange over time is referred to asa. intracompany intraoperational scope.b. intracompany intrafunctional scope.c. intracompany interoperational scope.d. intercompany interfunctional scope.e. agile intercompany scope.Answer: eDifficulty: EasyEssay/Problems1. Discuss the two keys to the success or failure of a company.Answer: A company’s success or failure is thus closely linked to the followingkeys:1. The competitive strategy and all functional strategies must fit together to forma coordinated overall strategy. Each functional strategy must support otherfunctional strategies and help a firm reach its competitive strategy goal.2. The different functions in a company must appropriately structure theirprocesses and resources to be able to execute these strategies successfully.Difficulty: Hard2. List and explain the three basic steps to achieving strategic fit.Answer: There are three basic steps to achieving strategic fit:1. Understanding the customer and supply chain uncertaint y. First a companymust understand the customer needs for each targeted segment and theuncertainty the supply chain faces in satisfying these needs. These needs helpthe company define the desired cost and service requirements. The supply chain uncertainty helps the company identify the extent of disruption and delay thesupply chain must be prepared for.2. Understanding the supply chain capabilities. There are many types of supplychains, each of which is designed to perform different tasks well. A companymust understand what its supply chain is designed to do well.3. Achieving strategic fit. If a mismatch exists between what the supply chaindoes particularly well and the desired customer needs, the company will eitherneed to restructure the supply chain to support the competitive strategy or alterits strategy.Difficulty: Moderate3. List the attributes along which customer demand from different segments canvary.Answer: In general, customer demand from different segments may vary alongseveral attributes as follows:∙The quantity of the product needed in each lot∙The response time that customers are willing to tolerate∙The variety of products needed∙The service level required∙The price of the product∙The desired rate of innovation in the productDifficulty: Moderate4. List the abilities included in supply chain responsiveness.Answer: Supply chain responsiveness includes a supply chain’s ability to do the following:∙Respond to wide ranges of quantities demanded∙Meet short lead times∙Handle a large variety of products∙Build highly innovative products∙Meet a very high service level∙Handle supply uncertaintyDifficulty: Moderate5. Discuss the impact of the product life cycle on strategic fit between implieddemand uncertainty and supply chain responsiveness.Answer: As products go through their life cycle, the demand characteristics and the needs of the customer segments being served change. Supplycharacteristics also change as the product and production technologies mature.High-tech products are particularly prone to these life cycle swings over a verycompressed time span. A product goes through life cycle phases from theintroductory phase, when only the leading edge of customers is interested in itand supply is uncertain, all the way to the point at which the product becomes a。
(完整版)供应链管理第三版Unit6习题与答案
Chapter 6Network Design in an Uncertain EnvironmentTrue/False1. Decisions made during the supply chain design phase regarding significantinvestments in the supply chain, such as the number and size of plants to build,the number of trucks to purchase or lease, and whether to build or leasewarehouse space, cannot be altered in the short term.Answer: TrueDifficulty: Moderate2. Decisions made during the supply chain design phase regarding significantinvestments in the supply chain, such as the number and size of plants to build,the number of trucks to purchase or lease, and whether to build or leasewarehouse space, rarely remain in place for several years.Answer: FalseDifficulty: Moderate3. Decisions made during the supply chain design phase regarding significantinvestments in the supply chain, such as the number and size of plants to build,the number of trucks to purchase or lease, and whether to build or leasewarehouse space, define the boundaries within which the supply chain mustcompete.Answer: TrueDifficulty: Moderate4. Long-term contracts for both warehousing and transportation requirements willbe more effective if the demand and price of warehousing do not change in thefuture or if the price of warehousing goes up.Answer: TrueDifficulty: Easy5. Long-term contracts for both warehousing and transportation requirements willbe more effective if either demand or the price of warehousing drops in the future.Answer: FalseDifficulty: Moderate6. The degree of demand and price uncertainty has a significant influence on theappropriate portfolio of long- and short-term warehousing space that a firmshould carry.Answer: TrueDifficulty: Easy7. If price and demand vary over time in a global network, flexible productioncapacity can be reconfigured to maximize profits in the new environment.Answer: TrueDifficulty: Moderate8. A firm may choose to build a flexible global supply chain even in the presence oflittle demand or supply uncertainty if certainty exists in exchange rates or prices.Answer: FalseDifficulty: Moderate9. The present value of a stream of cash flows is what that stream is worth intoday’s dollars.Answer: TrueDifficulty: Easy10. Discretionary cash flow (DCF) analysis evaluates the present value of anystream of future cash flows and allows management to compare two streams of cash flows in terms of their financial value.Answer: FalseDifficulty: Easy11. The present value of future cash flows is found by using a discount factor.Answer: TrueDifficulty: Moderate12. The rate of return k is also referred to as the present value of capital.Answer: FalseDifficulty: Easy13. A negative NPV for an option indicates that the option will lose money for thesupply chain.Answer: TrueDifficulty: Moderate14. The decision with the lowest NPV will provide a supply chain with the highestfinancial return.Answer: FalseDifficulty: Moderate15. In reality, demand and prices are highly uncertain and are likely to fluctuateduring the life of any supply chain decision.Answer: TrueDifficulty: Moderate16. For a global supply chain, exchange rates and inflation are unlikely to vary overtime in different locations.Answer: FalseDifficulty: Easy17. The multiplicative binomial cannot take on negative values and can be used forfactors like demand, price, and exchange rates that cannot become negative.Answer: TrueDifficulty: Moderate18. A logical objection to both the multiplicative and additive binomial is the fact thatthe underlying factor takes on two values at the end of each period.Answer: FalseDifficulty: Hard19. If uncertainty is ignored, a manager will always sign long-term contracts becausethey are typically cheaper and avoid all flexible capacity because it is moreexpensive.Answer: TrueDifficulty: Moderate20. During network design, managers need a methodology that allows them toestimate the certainty in their forecast of demand and price and then incorporate this certainty into the decision-making process.Answer: FalseDifficulty: Hard21. Decision trees with DCFs can be used to evaluate supply chain design decisionsgiven uncertainty in prices, demand, exchange rates, and inflation.Answer: TrueDifficulty: Moderate22. Uncertainty in demand and economic factors should not be included in thefinancial evaluation of supply chain design decisions.Answer: FalseDifficulty: Hard23. In a complex decision tree, there are thousands of possible paths that may resultfrom the first period to the last.Answer: TrueDifficulty: Easy24. Simulation methods are very good at evaluating a decision where the path itselfis decision dependent.Answer: FalseDifficulty: Hard25. Simulation models require a higher setup cost to start and operate compared todecision tree tools.Answer: TrueDifficulty: Easy26. The main advantage of simulation models is that they can provide low-costevaluations of complex situations.Answer: FalseDifficulty: Moderate27. Strategic planning and financial planning should be combined during supplychain network design.Answer: TrueDifficulty: Moderate28. The evaluation of supply chain networks should not use multiple metrics.Answer: FalseDifficulty: Moderate29. Financial analysis should be used as an input to decision making, not as thedecision-making process.Answer: TrueDifficulty: Moderate30. One of the best ways to speed up the process of financial analysis and arrive at agood decision is to use estimates, except when it appears that finding a veryaccurate input would take an inordinate amount of time.Answer: FalseDifficulty: EasyMultiple Choice1. Decisions made during the supply chain design phase regarding significantinvestments in the supply chain, such as the number and size of plants to build,the number of trucks to purchase or lease, and whether to build or leasewarehouse space,a. can be altered in the short term.b. cannot be altered in the short term.c. cannot be altered in the long term.d. can only be altered in the short term.e. all of the aboveAnswer: bDifficulty: Easy2. Decisions made during the supply chain design phase regarding significantinvestments in the supply chain, such as the number and size of plants to build,the number of trucks to purchase or lease, and whether to build or leasewarehouse space,a. are realigned every few weeks.b. only remain in place for several years.c. rarely remain in place for several years.d. only remain in place for a few weeks.e. often remain in place for several years.Answer: eDifficulty: Hard3. Decisions made during the supply chain design phase regarding significantinvestments in the supply chain, such as the number and size of plants to build,the number of trucks to purchase or lease, and whether to build or leasewarehouse space,a. define the boundaries within which the supply chain must compete.b. have little impact on how the supply chain must compete.c. are irrelevant regarding how the supply chain will compete.d. are the only consideration regarding how the supply chain will compete.e. none of the aboveAnswer: aDifficulty: Moderate4. Long-term contracts for both warehousing and transportation requirements willbe more effective ifa. the demand and price of warehousing do not change in the future.b. the price of warehousing goes up in the future.c. demand drops in the future.d. the price of warehousing drops in the future.e. a and b onlyAnswer: eDifficulty: Moderate5. Short-term contracts for both warehousing and transportation requirements willbe more effectivea. if the demand and price of warehousing do not change in the future.b. if the price of warehousing goes up in the future.c. if either demand or the price of warehousing drops in the future.d. only if demand drops in the future.e. only if the price of warehousing drops in the future.Answer: cDifficulty: Moderate6. The degree of demand and price uncertainty hasa. no effect on the appropriate portfolio of long- and short-term warehousingspace that a firm should carry.b. a limited influence on the appropriate portfolio of long- and short-termwarehousing space that a firm should carry.c. a minor influence on the appropriate portfolio of long- and short-termwarehousing space that a firm should carry.d. a significant influence on the appropriate portfolio of long- and short-termwarehousing space that a firm should carry.e. None of the above are true.Answer: dDifficulty: Moderate7. Uncertainty of demand and pricea. drives the value of building flexible production capacity at a plant.b. eliminates the value of building flexible production capacity at a plant.c. facilitates the value of building flexible production capacity at a plant.d. has no effect on the value of building flexible production capacity at aplant.e. None of the above are true.Answer: a8. If price and demand do vary over time in a global network,a. flexible production capacity should not be used in the new environment.b. flexible production capacity will be ineffective in the new environment.c. flexible production capacity can be reconfigured to minimize profits in thenew environment.d. flexible production capacity can be reconfigured to maximize profits in thenew environment.e. flexible production capacity should never be used in an uncertainenvironment.Answer: dDifficulty: Moderate9. A firm may choose to build a flexible global supply chain even in the presence oflittle demand or supply uncertainty ifa. certainty exists in both exchange rates and prices.b. certainty exists in exchange rates or prices.c. uncertainty exists in both exchange rates and prices.d. uncertainty exists in exchange rates or prices.e. uncertainty exists only in exchange rates.Answer: dDifficulty: Moderate10. The present value of a future stream of cash flows is what that streama. was worth in yesterday’s dollars.b. is wo rth in today’s dollars.c. will be worth in future dollars.d. might be worth in future dollars.e. none of the aboveAnswer: bDifficulty: Easy11. The process of evaluating the present value of any stream of future cash flows sothat management can compare two streams of cash flows in terms of theirfinancial value isa. annual cash flow(ACF) analysis.b. discretionary cash flow(DCF) analysis.c. discounted cash flow(DCF) analysis.d. future cash flow(FCF) analysis.e. none of the aboveAnswer: cDifficulty: Moderate12. The present value of future cash flow is found bya. locating the correct factor on a z-table.b. using a discount factor.c. plotting the function on a graph.d. adding the total of all future cash flows.e. none of the aboveAnswer: b13. The discount factor used to obtain the present value of money in the next periodwhere k represents the rate of return isa. k.b. 1+k.c. 1/(1+k).d. k /(1+k).e. none of the aboveAnswer: cDifficulty: Moderate14. The rate of return k is also referred to as thea. discount rate.b. hurdle rate.c. opportunity cost of capital.d. all of the abovee. none of the aboveAnswer: dDifficulty: Easy15. What is the present value of a $27 revenue that will be received in one yearwhere the rate of return is 8% (.08)?a. $2.50b. $15.00c. $25.00d. $30.00e. none of the aboveAnswer: cDifficulty: Easy16. The net present value (NPV) of a stream of cash flows is equal toa. the sum of all cash flows for all periods being considered.b. the sum of all cash flows for all periods being considered divided by thenumber of periods.c. the average of all cash flows for all periods being considered.d. the average of all cash flows for all periods being considered multiplied bythe number of periods.e. the sum of all cash flows for all periods being considered discounted bythe rate of return for each period.Answer: eDifficulty: Hard17. A negative NPV (net present value) for an option indicates that the option willa. gain money for the supply chain.b. lose money for the supply chain.c. maximize profit for the supply chain.d. minimize profit for the supply chain.e. none of the aboveAnswer: bDifficulty: Moderate18. The decision with the highest NPV (net present value) will provide a supply chainwitha. the highest financial return.b. the lowest financial return.c. a reasonable financial return.d. the least desirable financial return.e. none of the aboveAnswer: aDifficulty: Moderate19. The NPV (net present value) of a cash stream that is equal to $100 per period for5 periods with a rate of return of 10% (.10) per period would bea. 379.07.b. 416.98.c. 500.00.d. 610.51.e. 671.56.Answer: bDifficulty: Moderate20. The NPV (net present value) of a cash stream that is equal to $75 per period for5 periods with a rate of return of 10% (.10) per period would bea. 221.37.b. 284.30.c. 312.74.d. 375.00.e. none of the aboveAnswer: cDifficulty: Moderate21. In reality, demand and prices area. highly certain and not likely to fluctuate during the life of any supply chaindecision.b. highly certain and likely to fluctuate during the life of any supply chaindecision.c. highly uncertain and not likely to fluctuate during the life of any supplychain decision.d. highly uncertain and likely to fluctuate during the life of any supply chaindecision.e. none of the aboveAnswer: dDifficulty: Moderate22. For a global supply chain, exchange rates and inflation area. likely to vary over time in different locations.b. not likely to vary over time in different locations.c. not likely to vary over time in any locations.d. likely to be stable over time in all locations.e. none of the aboveAnswer: aDifficulty: Easy23. The binomial representation of uncertainty is based on the assumption that whenmoving from one period to the next, the value of the underlying factor (such asdemand or price)a. has only one possible outcome.b. has only two possible outcomes - up or down.c. has many possible outcomes.d. cannot be accurately determined.e. none of the aboveAnswer: bDifficulty: Moderate24. In the commonly used multiplicative binomial, it is assumed that the underlyingfactora. moves up by a factor u > 1 with probability p.b. moves down by a factor u > 1 with probability p.c. moves down by a factor d < 1 with probability 1 – p.d. either a or be. either a or cAnswer: eDifficulty: Hard25. The multiplicative binomial can be used for factors like demand, price, andexchange rates that cannot become negative because ita. can take on negative values.b. cannot take on negative values.c. can take on positive values.d. cannot take on positive values.e. all of the aboveAnswer: bDifficulty: Hard26. A logical objection to both the multiplicative and additive binomial is the fact thatthe underlying factora. takes on only one of two possible values at the end of each period.b. takes on two values at the end of each period.c. takes on one of many possible values at the end of each period.d. takes on several of many possible values at the end of each period.e. none of the aboveAnswer: aDifficulty: Moderate27. If uncertainty is ignored, a manager willa. always sign long-term contracts because they are typically moreexpensive and avoid all flexible capacity because it is more expensive.b. always sign short-term contracts because they are typically cheaper andavoid all flexible capacity because it is more expensive.c. always sign long-term contracts because they are typically cheaper andavoid all flexible capacity because it is more expensive.d. always sign short-term contracts because they are typically cheaper andavoid all flexible capacity because it is less expensive.e. none of the aboveAnswer: cDifficulty: Hard28. A decision tree isa. a graphic device used to evaluate decisions under certainty.b. a graphic device used to evaluate decisions under uncertainty.c. a tabular device used to evaluate decisions under certainty.d. a tabular device used to evaluate decisions under uncertainty.e. none of the aboveAnswer: bDifficulty: Moderate29. Decision tree analysis is based on Bellman’s principle, which states that for anychoice of strategy in a given state,a. the optimal strategy is the one that is selected if the entire analysis isassumed to begin in the first period.b. the optimal strategy is the one that is selected if the entire analysis isassumed to begin in the last period.c. the optimal strategy in the next period is the one that is selected if theentire analysis is assumed to begin in the last period.d. the optimal strategy in the next period is the one that is selected if theentire analysis is assumed to begin in the next period.e. none of the aboveAnswer: dDifficulty: Hard30. The first step in decision tree analysis methodology is toa. identify factors such as demand, price, and exchange rate, whosefluctuation will be considered over the next T periods.b. identify the periodic discount rate k for each period.c. start at period T, work back to Period 0 identifying the optimal decisionand the expected cash flows at each step. Expected cash flows at eachstep in a given period should be discounted back when included in theprevious period.d. identify the duration of each period (month, quarter, etc.) and the numberof periods T over which the decision is to be evaluated.e. identify representations of uncertainty for each factor; that is, determinewhat distribution to use to model the uncertainty.Answer: dDifficulty: Moderate31. The last step in decision tree analysis methodology is toa. identify factors such as demand, price, and exchange rate, whose fluctuationwill be considered over the next T periods.b. identify the periodic discount rate k for each period.c. start at period T, work back to Period 0, identifying the optimal decision andthe expected cash flows at each step. Expected cash flows at each step in agiven period should be discounted back when included in the previous period.d. identify the duration of each period (month, quarter, etc.) and the number ofperiods T over which the decision is to be evaluated.e. identify representations of uncertainty for each factor; that is, determine whatdistribution to use to model the uncertainty.Answer: cDifficulty: Moderate32. Uncertainty in demand and economic factors should be included in the financialevaluation of supply chain design decisions, becausea. the exclusion of certainty may have a significant impact on this evaluation.b. the exclusion of uncertainty may have a significant impact on thisevaluation.c. the inclusion of certainty may have a significant impact on this evaluation.d. the inclusion of uncertainty may have a significant impact on thisevaluation.e. none of the aboveAnswer: dDifficulty: Hard33. Flexibility should be valued by taking into account uncertainty in demand andeconomic factors. In general, flexibility will tend toa. decrease in value with a decrease in certainty.b. increase in value with an increase in uncertainty.c. decrease in value with an increase in uncertainty.d. increase in value with an increase in certainty.e. None of the above are accurate.Answer: bDifficulty: Moderate34. A major factor that makes the decision tree methodology quite powerful isa. the choice of certainty.b. the choice of discount rate.c. the choice of uncertainty level.d. the choice of additive factor.e. all of the aboveAnswer: bDifficulty: Moderate35. The appropriate discount rate used in decision tree methodologya. should be risk-adjusted and risk may vary by period and decision node.b. should be risk-adjusted and risk may not vary by period and decisionnode.c. should not be risk-adjusted and risk may vary by period and decisionnode.d. should not be risk-adjusted and risk may not vary by period and decisionnode.e. None of the above are accurate.Answer: aDifficulty: Moderate36. Alternative approaches to decision tree analysis includea. contingent claims analysis (CCA) for discrete time analysis.b. real options for the continuous time case.c. real options for the discrete time analysis.d. all of the abovee. a and b onlyAnswer: eDifficulty: Moderate37. Contingent claims analysis (CCA) and real optionsa. adjust hurdle rate so that the risk-free discount rate may be applied ineach period.b. adjust opportunity cost of capital so that the risk-free discount rate may beapplied in each period.c. adjust rate of return so that the risk-free discount rate may be applied ineach period.d. adjust transition probabilities so that the risk-free discount rate may beapplied in each period.e. none of the aboveAnswer: dDifficulty: Moderate38. Firms should use simulation for evaluating decisions whena. underlying decision trees are simple and explicit solutions for theunderlying decision tree are difficult to obtain.b. underlying decision trees are very complex and explicit solutions for theunderlying decision tree are difficult to obtain.c. underlying decision trees are simple and explicit solutions for theunderlying decision tree are easy to obtain.d. underlying decision trees are very complex and explicit solutions for theunderlying decision tree are easy to obtain.e. none of the aboveAnswer: bDifficulty: Moderate39. In a complex decision tree there area. only a few possible paths that may result from the first period to the last.b. less than thirty possible paths that may result from the first period to thelast.c. thousands of possible paths that may result from the first period to thelast.d. an infinite number of possible paths that may result from the first period tothe last.e. none of the aboveAnswer: cDifficulty: Moderate40. Simulation methods are very good at evaluating a decision wherea. the path itself is decision dependent.b. the path itself is not decision dependent.c. the discount rate is decision dependent.d. the discount rate is not decision dependent.e. none of the aboveAnswer: bDifficulty: Hard41. Simulation modelsa. require a higher setup cost to start and operate compared to decision treetools.b. require a lower setup cost to start and operate compared to decision treetools.c. require a higher setup cost to start but less to operate compared todecision tree tools.d. require a lower setup cost to start but more to operate compared todecision tree tools.e. none of the aboveAnswer: aDifficulty: Hard42. The main advantage of simulation models is that they cana. provide high-quality evaluations of simple situations.b. provide high-quality evaluations of complex situations.c. provide low-cost evaluations of simple situations.d. provide low-cost evaluations of complex situations.e. provide low-quality evaluations of complex situations.Answer: bDifficulty: Easy43. Strategic planning and financial planninga. should be performed independently during supply chain network design.b. should be performed sequentially during supply chain network design.c. should be performed hierarchically during supply chain network design.d. should be performed concurrently during supply chain network design.e. should be combined during supply chain network design.Answer: eDifficulty: Hard44. The evaluation of supply chain networksa. should use only one metric.b. should use multiple metrics.c. should not use more than one metric.d. should not use multiple metrics.e. should be subjective.Answer: bDifficulty: Moderate45. Financial analysis should be used asa. the decision-making process.b. an alternative decision-making process.c. an input to decision making, not as the decision-making process.d. all of the abovee. none of the aboveAnswer: cDifficulty: Moderate46. One of the best ways to speed up the process of financial analysis and arrive at agood decision is toa. use estimates of inputs when it appears that finding a very accurate inputwould take an inordinate amount of time.b. use estimates backed up by sensitivity analysis when it appears thatfinding a very accurate input would take an inordinate amount of time.c. use estimates of inputs except when it appears that finding a veryaccurate input would take an inordinate amount of time.d. make sure that every detail is very accurate.e. none of the aboveAnswer: bDifficulty: ModerateEssay/Problems1. Explain additive and multiplicative binomial representations of uncertainty.Answer: The binomial representation of uncertainty is based on the assumptionthat when moving from one period to the next, the value of the underlying factor(such as demand or price) has only two possible outcomes - up or down. In thecommonly used multiplicative binomial, it is assumed that the underlying factoreither moves up by a factor u > 1 with probability p, or down by a factor d < 1 with probability 1 – p. In the additive binomial, it is assumed that the underlying factor increases by u in a given period with probability p and decreases by d withprobability 1 – p. The multiplicative binomial cannot take on negative values and can be used for factors like demand, price, and exchange rates that cannotbecome negative. It also has the advantage of the growth or decline in the given factor being proportional to the current value of the factor and not fixedindependent of size. A logical objection to both the multiplicative and additivebinomial is the fact that the underlying factor takes on only one of two possiblevalues at the end of each period. Certainly a price can change to more than justtwo values. But by making the period short enough, this assumption may bejustified.Difficulty: Hard2. Summarize the steps in the decision tree analysis methodology.Answer: The decision tree analysis methodology is summarized as follows:1. Identify the duration of each period (month, quarter, etc.) and the number ofperiods T over which the decision is to be evaluated.2. Identify factors such as demand, price, and exchange rate, whose fluctuationwill be considered over the next T periods.3. Identify representations of uncertainty for each factor; that is, determine whatdistribution to use to model the uncertainty.4. Identify the periodic discount rate k for each period.5. Represent the decision tree with defined states in each period, as well as thetransition probabilities between states in successive periods.6. Starting at period T, work back to Period 0, identifying the optimal decision andthe expected cash flows at each step. Expected cash flows at each step in agiven period should be discounted back when included in the previous period.Difficulty: Moderate3. Discuss the ideas that managers should consider to make better supply chainnetwork design decisions under uncertainty.Answer: Managers should consider the following ideas to help them make betternetwork design decisions under uncertainty:1. Combine strategic planning and financial planning during network design. Inmost organizations, financial planning and strategic planning are performedindependently. Strategic planning tries to prepare for future uncertainties butoften without rigorous quantitative analysis, whereas financial planning performsquantitative analysis but assumes a predictable or well-defined future. Decisionmakers should design supply chain networks considering a portfolio of strategicoptions—the option to wait, build excess capacity, build flexible capacity, signlong-term contracts, purchase from the spot market, and so forth. The variousoptions should be evaluated in the context of future uncertainty.2. Use multiple metrics to evaluate supply chain networks. As one metric canonly give part of the picture, it is beneficial to examine network design decisionsusing multiple metrics such as firm profits, supply chain profits, customer servicelevels, and response times. Often, different metrics will recommend differentdecisions and by using multiple metrics, the differences between the strategicchoices will become clearer. The best decisions can be made when a multitudeof metrics are available, because each metric enhances the overall view of thealternatives being considered.3. Use financial analysis as an input to decision making, not as the decision-making process. Financial analysis is a great tool in the decision-making process, as it often produces an answer and an abundance of quantitative data to back up that answer. However appealing this may be, management should not rely solely on financial analysis to make decisions. Use of this analysis as a large part of the decision-making process is fine, but other inputs into the decision process thatare difficult to quantify should be included in the analysis as well. Financialmethodologies alone do not provide a complete picture of the alternatives. These impacts should be considered in addition to the raw financial analysis. In the final analysis, management must use other inputs beyond financial analysis in thedecision-making process to get the most complete view of the alternativespossible.4. Use estimates along with sensitivity analysis. Many of the inputs into financialanalysis can be difficult, if not impossible, to nail down in a very accurate fashion.This can cause financial analysis to be a long and drawn out process. One of the best ways to speed the process along and arrive at a good decision is to useestimates of inputs when it appears that finding a very accurate input would takean inordinate amount of time. Using estimates is fine when the estimates arebacked up by sensitivity analysis. By performing sensitivity analysis on the input’s。
(完整word版)供应链管理 第三版 Unit1 习题与答案
Chapter 1Understanding the Supply ChainTrue/False1. A supply chain includes only the organizations directly involved in supplyingcomponents needed for manufacturing.Answer: FalseDifficulty: Moderate2. A supply chain consists of all parties involved, directly or indirectly, in fulfilling acustomer request.Answer: TrueDifficulty: Moderate3. A supply chain could be more accurately described as a supply network orsupply web.Answer: TrueDifficulty: Moderate4. The objective of every supply chain is to maximize the overall value generated.Answer: TrueDifficulty: Easy5. The objective of every supply chain is to maximize the value generated for themanufacturing component of the supply chain.Answer: FalseDifficulty: Moderate6. Every supply chain must include all 5 stages.Answer: FalseDifficulty: Easy7. The cycle view of a supply chain holds that the processes in a supply chain aredivided into a series of activities performed at the interface between successive stages.Answer: TrueDifficulty: Moderate8. The cycle view of a supply chain holds that the processes in a supply chain aredivided into 2 categories depending on whether they are initiated in response to or in anticipation of customer orders.Answer: FalseDifficulty: Moderate9. The push/pull view of a supply chain holds that the processes in a supply chainare divided into 2 categories depending on whether they are initiated in response to or in anticipation of customer orders.Answer: TrueDifficulty: Easy10. The push/pull view of a supply chain holds that the processes in a supply chainare divided into a series of activities performed at the interface betweensuccessive stages.Answer: FalseDifficulty: Easy11. The objective of the customer arrival process is to maximize the conversion ofcustomer arrivals to customer orders.Answer: TrueDifficulty: Moderate12. The objective of the customer arrival process is to ensure that orders are quicklyand accurately entered and communicated to other affected supply chainprocesses.Answer: FalseDifficulty: Moderate13. The objective of customer order entry is to ensure that orders are quickly andaccurately entered and communicated to other affected supply chain processes.Answer: TrueDifficulty: Moderate14. The objective of customer order entry is to maintain a record of product receiptand complete payment.Answer: FalseDifficulty: Hard15. The replenishment cycle occurs at the retailer/distributor interface.Answer: TrueDifficulty: Hard16. The replenishment cycle occurs at the distributor/manufacturer interface.Answer: FalseDifficulty: Hard17. The replenishment cycle is initiated when a supermarket runs out of stock of aparticular item.Answer: TrueDifficulty: Hard18. The replenishment cycle is initiated when customers load items intended forpurchase into their carts.Answer: FalseDifficulty: Hard19. The manufacturing cycle occurs at the distributor/manufacturer interface.Answer: TrueDifficulty: Moderate20. The manufacturing cycle occurs at the manufacturer/supplier interface.Answer: FalseDifficulty: Moderate21. The production scheduling process in the manufacturing cycle is similar to theorder entry process in the replenishment cycle.Answer: TrueDifficulty: Hard22. The production scheduling process in the manufacturing cycle is similar to theorder fulfillment process in the replenishment cycle.Answer: FalseDifficulty: Hard23. The procurement cycle occurs at the manufacturer/supplier interface.Answer: TrueDifficulty: Easy24. The procurement cycle occurs at the retailer/distributor interface.Answer: FalseDifficulty: Easy25. The cycle view of the supply chain is useful when considering operationaldecisions, because it specifies the roles and responsibilities of each member of the supply chain.Answer: TrueDifficulty: Moderate26. The cycle view of the supply chain is useful when considering operationaldecisions, because it categorizes processes based on whether they are initiated in response to or in anticipation of customer orders.Answer: FalseDifficulty: Moderate27. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, because it categorizes processesbased on whether they are initiated in response to or in anticipation of customer orders.Answer: TrueDifficulty: Moderate28. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, because it specifies the roles andresponsibilities of each member of the supply chain.Answer: FalseDifficulty: Moderate29. Pull processes may also be referred to as reactive processes.Answer: TrueDifficulty: Easy30. Pull processes may also be referred to as speculative processes.Answer: FalseDifficulty: Easy31. Push processes may also be referred to as speculative processes.Answer: TrueDifficulty: Easy32. Push processes may also be referred to as reactive processes.Answer: FalseDifficulty: Easy33. All supply chain activities within a firm belong to one of three macro processes –CRM, ISCM and SRM.Answer: TrueDifficulty: Easy34. There is a close connection between the design and management of supplychain flows and the success of a supply chain.Answer: TrueDifficulty: EasyMultiple Choice1. Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Manufacturerse. All of the above are stages within a typical supply chain.Answer: eDifficulty: Easy2. Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Merchandiserse. Component/Raw material suppliersAnswer: dDifficulty: Easy3. Supply chain profitability isa. not correlated to the value generated by the various stages of the supplychain.b. the total profit to be shared across all supply chain stages.c. the difference between the revenue generated from the customer and theoverall cost across the supply chain.d. the total revenue generated by the distributor stage of the supply chain.e. b and c onlyAnswer: eDifficulty: Difficult4. Successful supply chain management requires which of the following decisionphases?a. supply chain strategy/designb. supply chain planningc. supply chain operationd. all of the abovee. a and b onlyAnswer: dDifficulty: Moderate5. The decision phases in a supply chain includea. production scheduling.b. customer relationship management.c. supply chain operation.d. supply chain orientation.e. all of the aboveAnswer: cDifficulty: Moderate6. The cycle view of a supply chain holds thata. the processes in a supply chain are divided into 2 categories.b. the processes in a supply chain are divided into a series of activitiesperformed at the interface between successive stages.c. all processes in a supply chain are initiated in response to a customerorder.d. all processes in a supply chain are performed in anticipation of customerorders.e. None of the above are true.Answer: bDifficulty: Moderate7. The push/pull view of a supply chain holds thata. the processes in a supply chain are divided into a series of activitiesperformed at the interface between successive stages.b. all processes in a supply chain are initiated in response to a customerorder.c. all response in a supply chain are performed in anticipation of customerorders.d. the processes in a supply chain are divided into 2 categories dependingon whether they are initiated in response to or in anticipation of customerorders.e. None of the above are true.Answer: dDifficulty: Moderate8. Which of the following is not a cycle in the supply chain cycle view?a. Analysis cycleb. Customer order cyclec. Replenishment cycled. Manufacturing cyclee. Procurement cycleAnswer: aDifficulty: Moderate9. Which of the following is not a cycle in the supply chain cycle view?a. Customer order cycleb. Replenishment cyclec. Manufacturing cycled. Procurement cyclee. All of the above are part of the supply chain cycle view.Answer: eDifficulty: Moderate10. The customer order cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: aDifficulty: Easy11. Which of the following is not a process in the customer order cycle?a. Customer arrivalb. Customer qualificationc. Customer order entryd. Customer order fulfillmente. Customer order receivingAnswer: bDifficulty: Moderate12. Customer arrival refers toa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: aDifficulty: Moderate13. The objective of the customer arrival process is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: cDifficulty: Easy14. Customer order entry isa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: bDifficulty: Moderate15. The objective of customer order entry is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: dDifficulty: Easy16. Customer order fulfillment refers toa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: cDifficulty: Moderate17. The objective of customer order fulfillment is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: aDifficulty: Easy18. Customer order receiving isa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocates product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: dDifficulty: Moderate19. The replenishment cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: bDifficulty: Easy20. The processes involved in the replenishment cycle includea. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillment.e. all of the aboveAnswer: eDifficulty: Moderate21. The processes included in the replenishment cycle include all of the followingexcepta. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillment.e. none of the aboveAnswer: eDifficulty: Moderate22. The processes included in the replenishment cycle includea. order arrival.b. production scheduling.c. retail trigger.d. manufacturing.e. receiving.Answer: cDifficulty: Moderate23. The replenishment cycle is initiated whena. the customer walks into the supermarket.b. the customer calls a mail order telemarketing center.c. customers load items intended for purchase into their carts.d. a supermarket runs out of stock of a particular item.e. a product is received into stock at a store.Answer: dDifficulty: Hard24. The manufacturing cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: cDifficulty: Easy25. The processes involved in the manufacturing cycle includea. receiving.b. manufacturing and shipping.c. production scheduling.d. order arrival.e. all of the aboveAnswer: eDifficulty: Moderate26. The processes involved in the manufacturing cycle includea. order trigger.b. production scheduling.c. order fulfillment.d. order entry.e. manufacturing order analysis.Answer: bDifficulty: Moderate27. The production scheduling process in the manufacturing cycle is similar to thea. order receiving process in the replenishment cycle.b. order fulfillment process in the replenishment cycle.c. order entry process in the replenishment cycle.d. order trigger process in the replenishment cycle.e. none of the aboveAnswer: cDifficulty: Hard28. The manufacturing and shipping process in the manufacturing cycle is equivalentto thea. order receiving process in the replenishment cycle.b. order fulfillment process in the replenishment cycle.c. order entry process in the replenishment cycle.d. order trigger process in the replenishment cycle.e. none of the aboveAnswer: bDifficulty: Hard29. The procurement cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: dDifficulty: Easy30. The relationship between the manufacturer and supplier during the procurementcycle is very similar to the relationship betweena. customer and retailer.b. retailer and distributor.c. retailer and manufacturer.d. distributor and manufacturer.e. manufacturer and customer.Answer: dDifficulty: Moderate31. The cycle view of the supply chain is useful when considering operationaldecisions, becausea. it categorizes processes based on whether they are initiated in responseto or in anticipation of customer orders.b. it specifies the roles and responsibilities of each member of the supplychain.c. processes are identified as either reactive or speculative.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: bDifficulty: Hard32. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, becausea. it categorizes processes based on whether they are initiated in responseto or in anticipation of customer orders.b. it specifies the roles and responsibilities of each member of the supplychain.c. it clearly defines the processes involved and the owners of each process.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: aDifficulty: Hard33. Which of the following statements about pull processes is accurate?a. May also be referred to as speculative processes.b. Execution is initiated in anticipation of customer orders.c. At the time of execution, demand must be forecast.d. May also be referred to as reactive processes.e. None of the above are accurate.Answer: dDifficulty: Easy34. Which of the following is not an accurate statement about pull processes?a. May also be referred to as speculative processes.b. Execution is initiated in response to a customer order.c. At the time of execution, demand is known with certainty.d. May also be referred to as reactive processes.e. All of the above are accurate.Answer: aDifficulty: Easy35. Which of the following statements about push processes is accurate?a. May also be referred to as speculative processes.b. Execution is initiated in response to customer orders.c. At the time of execution, demand is known with certainty.d. May also be referred to as reactive processes.e. None of the above are accurate.Answer: aDifficulty: Easy36. Which of the following is not an accurate statement about push processes?a. May also be referred to as speculative processes.b. Execution is initiated in anticipation of customer orders.c. At the time of execution, demand must be forecast.d. May also be referred to as reactive processes.e. All of the above are accurate.Answer: dDifficulty: Easy37. Supply chain macro processes include which of the following?a. Customer Relationship Management (CRM)b. Internal Supply Chain Management (ISCM)c. Supplier Relationship Management (SRM)d. all of the abovee. none of the aboveAnswer: dDifficulty: Easy38. Supply chain macro processes include which of the following?a. Internal Relationship Management (IRM)b. Customer Relationship Management (CRM)c. External Relationship Management (ERM)d. Supply Chain Relationship Management (SCRM)e. none of the aboveAnswer: bDifficulty: Moderate39. Supply chain macro processes include which of the following?a. Internal Relationship Management (IRM)b. External Relationship Management (ERM)c. Supplier Relationship Management (SRM)d. Supply Chain Relationship Management (SCRM)e. none of the aboveAnswer: cDifficulty: Moderate40. Activities involved in the Customer Relationship Management (CRM) macroprocess includea. planning of internal production and storage.b. order fulfillment.c. marketing.d. supply planning.e. demand planning.Answer: cDifficulty: Hard41. Activities involved in the Customer Relationship Management (CRM) macroprocess include all of the following excepta. demand planning.b. marketing.c. sales.d. order management.e. call center management.Answer: aDifficulty: Hard42. Activities involved in the Internal Supply Chain Management (ISCM) macroprocess includea. marketing.b. order fulfillment.c. sales.d. order management.e. call center management.Answer: bDifficulty: Hard43. Activities involved in the Internal Supply Chain Management (ISCM) macroprocess include all of the following excepta. planning of internal production and storage.b. order fulfillment.c. supply planning.d. demand planning.e. order management.Answer: eDifficulty: Hard44. Activities involved in the Supplier Relationship Management (SRM) macroprocess includea. planning of internal production and storage.b. order fulfillment.c. supply planning.d. supplier evaluation and selection.e. order management.Answer: dDifficulty: Moderate45. Activities involved in the Supplier Relationship Management (SRM) macroprocess include all of the following excepta. negotiation of supply terms.b. design collaboration.c. supply planning.d. supplier evaluation and selection.e. supply collaboration.Answer: cDifficulty: Hard46. The phenomenal success of 7-Eleven Japan is attributed toa. being in the right place at the right time.b. its supply chain design and management ability.c. having 9000 locations.d. serving fresh food.e. none of the aboveAnswer: bDifficulty: Moderate47. A key issue facing Toyota isa. developing an internet marketing system.b. whether to specialize in a particular market.c. design of its global production and distribution network.d. how to implement model changes.e. all of the aboveAnswer: cDifficulty: HardEssay/Problems1. Explain the 3 decision phases (categories) that must be made in a successfulsupply chain.Answer: The 3 decision phases that occur within a supply chain are supply chain strategy (or design), supply chain planning and supply chain operation. Decisions relate to the flow of information, product and funds. The difference betweencategories depends upon the frequency of each decision and the time frame over which it has an impact. During the supply chain strategy phase, a companydetermines what the chain’s configurations will be, how resources will beallocated, and what processes each stage will perform. This will establish thestructure of the supply chain for several years. Supply chain planning deals withdecisions with a time frame from 3 months up to a year. The planning phasemust work within the constraints established in the strategy phase. Planningdecisions include which markets to supply from which locations, subcontractingof manufacturing, inventory policies and timing and size of marketing promotions.The supply chain operation phase operates on a weekly or daily time horizon and deals with decisions concerning individual customer orders.Difficulty: Hard2. Describe the cycle view of the processes within a supply chain.Answer: The cycle view divides the supply chain into a series of 4 cyclesbetween the 5 different stages of a supply chain. The cycles are the customerorder cycle, replenishment cycle, manufacturing cycle and procurement cycle.The customer order cycle occurs at the customer/retailer interface and includesall processes directly involved in receiving and filling the customer. Thereplenishment cycle occurs at the retailer/distributor interface and includes allprocesses involved in replenishing retailer inventory. The manufacturing cycletypically occurs at the distributor/manufacturer (or retailer/manufacturer) interface and includes all processes involved in replenishing distributor (or retailer)inventory. The procurement cycle occurs at the manufacturer/supplier interfaceand includes all processes necessary to ensure that the materials are availablefor manufacturing according to schedule.Difficulty: Moderate3. Explain the push/pull view of the processes within a supply chain.Answer: The push/pull view of the supply chain divides supply chain processesinto two categories based on whether they are executed in response to acustomer order or in anticipation of customer orders. Pull processes are initiated in response to a customer order. Push processes are initiated and performed inanticipation of customer orders. The push/pull boundary separates pushprocesses from pull processes. This view is very useful when consideringstrategic decisions relating to supply chain design, because it forces a moreglobal consideration of supply chain processes as they relate to the customer.Difficulty: Moderate4. Explain the three macro processes within a supply chain.Answer: All processes within a supply chain can be classified into three macroprocesses which are Customer Relationship Management (CRM), InternalSupply Chain Management (ISCM), and Supplier Relationship Management(SRM). Customer Relationship Management (CRM) includes all processes thatfocus on the interface between the firm and its customers such as marketing,sales, call center management and order management. Internal Supply ChainManagement (ISCM) includes all processes that are internal to the firm such aspreparation of demand and supply plans, preparation of inventory managementpolicies, order fulfillment and planning of capacity. Supplier RelationshipManagement (SRM) includes all processes that focus on the interface between a firm and its suppliers such as evaluation and selection of suppliers, negotiation of supply terms and communication regarding new products and orders.Difficulty: Moderate5. Explain why supply chain flows are important.Answer: Supply chain flows are important, because there is a close connectionbetween the design and management of supply chain flows (product, information, and cash) and the success of a supply chain. The success of many companiescan be directly traced to the design and management of an appropriate supplychain. The failure of many businesses can be linked directly to their inability toeffectively design and manage supply chain flows.Difficulty: Moderate。
供应链管理_第三版_Unit3_习题与答案
Chapter 3Supply Chain Drivers and ObstaclesTrue/False1. The major drivers of supply chain performance are customers, facilities, inventory,transportation, and information.Answer: FalseDifficulty: Moderate2. The two major types of facilities are production sites and storage sites.Answer: TrueDifficulty: Moderate3. Inventory is an important supply chain driver because changing inventory policiescan dramatically alter the supply chain’s efficiency and responsiveness.Answer: TrueDifficulty: Moderate4. Information is potentially the biggest driver of performance in the supply chain asit directly affects each of the other drivers.Answer: TrueDifficulty: Easy5. A facility with little excess capacity will likely be no more or less efficient per unitof product it produces than one with a lot of unused capacity.Answer: FalseDifficulty: Easy6. The high utilization facility will have no more difficulty responding to demandfluctuations than one with a lot of unused capacity.Answer: FalseDifficulty: Easy7. Warehouse unit storage is the warehousing methodology that uses a traditionalwarehouse to store all of one type of product together.Answer: FalseDifficulty: Moderate8. The components of inventory decisions include capacity, cycle inventory, safetyinventory, seasonal inventory, and sourcing.Answer: FalseDifficulty: Easy9. Cycle inventory is inventory that is built up to counter predictable variability indemand.Answer: FalseDifficulty: Easy10. Seasonal inventory is inventory that is built up to counter predictable variability indemand.Answer: TrueDifficulty: Moderate11. A company’s ability to find a balance between responsiveness and efficiency thatbest matches the needs of the customer it is targeting is the key to achievingstrategic fit.Answer: TrueDifficulty: Moderate12. Many obstacles, such as growing product variety and shorter life cycles, havemade it increasingly difficult for supply chains to achieve strategic fit.Answer: TrueDifficulty: ModerateEssay/Problems1. List and define the four major drivers of supply chain performance.Answer: Facilities are the places in the supply chain network where product isstored, assembled, or fabricated. The two major types of facilities are production sites and storage sites.Inventory is all raw materials, work in process, and finished goods within a supply chain. Inventory is an important supply chain driver because changing inventory policies can dramatically alter the supply chain’s efficiency and responsiveness.Transportation entails moving inventory from point to point in the supply chain.Transportation can take the form of many combinations of modes and routes.Information consists of data and analysis concerning facilities, inventory,transportation, and customers throughout the supply chain. Information ispotentially the biggest driver of performance in the supply chain as it directlyaffects each of the other drivers.Difficulty: Moderate答：设施的地方是在供应链网络，产品是存储，组装，或制成的。
供应链设计与管理第3版课后答案选译
》》》》》》》》》》》》供应链设计与管理——概念、战略与案例研究（第3版）《《《《《《《《《《《《《（选译）第一章1.纵向一体化的企业拥有、管理并运作所有相关的业务职能。
横向一体化的企业由一些独立运营的企业组成，公司总部提供品牌、指导和一般战略。
比较并对比这两种类型企业的供应链战略。
答：纵向一体化企业旨在加强公司各业务成分之间的互动，而且经常集中地管理它们。
这样的结构，可以更容易地通过中央决策除去供应链中的不同部分之间的冲突来实现系统的整体目标。
在横向一体化公司，协调公司内部各业务的供应链通常是没有效益的。
事实上，如果横向一体化企业中的每个企业都专注于它的核心功能，并以最佳状态运行，就可能达到总体的全局最优效果。
2.如果一个企业是完全纵向一体化的，有效供应链管理是否仍然重要？答：有效供应链管理对于完全纵向一体化的公司仍然重要。
在这样的组织结构,公司的不同部门负责不同业务,通常它们都有自己的内部目标,而这些目标有时是无关联的。
这可能是由于缺乏部门之间的沟通或高层的激励政策。
比如,如果只依据收益来评估销售部门, 只依据成本来评估制造部门,公司的总体利润就难以达到最大化。
有效的供应链管理在全局最优业务操作中仍是必要的。
3.考虑一个企业重新设计其物流网络。
为数不多的几个集中仓库的优点是什么？大量靠近最终用户的仓库的优点是什么？答：少数位于市中心的仓库，允许公司利用风险分担，以提高服务水平并降低库存水平和成本。
不过，对外运输成本通常较高，交货间隔期较长。
另一方面，企业可以通过建立更多的靠近最终用户的仓库，以减少对外运输成本和交货间隔期。
然而，这种类型的系统将会使总库存水平和成本增加、规模经济下降、仓储费用增加，并且可能增加对内运输费用。
4.考虑一个企业选择运输服务提供商。
使用卡车承运商的优点是什么？使用诸如UPS这样的包裹速递公司的优点是什么？答：企业对运输服务的选择在很大程度上取决于公司要运输的产品的类型和大小，库存和交付的策略，以及对灵活性的需求：1.如果是大量而稳定的从仓库到需求点（店）运送大件物品或小件物品，货车运输会更好。
供应链管理第三版Unit10习题与答案(可编辑修改word版)
Chapter 10Managing Economies of Scale in the Supply Chain: Cycle InventoryTrue/False1. Cycle inventory exists because producing or purchasing in large lots allows astage of the supply chain to exploit economies of scale and increase cost.Answer: FalseDifficulty: Moderate2. A lot or batch size is the quantity that a stage of the supply chain either producesor purchases at a given time.Answer: TrueDifficulty: Moderate3. Cycle inventory is the physical inventory in the supply chain due to eitherproduction or purchases demanded by the customer.Answer: TrueDifficulty: Moderate4. The inventory profile is a plot depicting the level of inventory over time.Answer: TrueDifficulty: Easy5. When demand is steady, cycle inventory and lot size are related as follows:Cycle Inventory = Lot Size x 2 = Q*2.Answer: FalseDifficulty: Moderate6. Lot sizes and cycle inventory do not affect the flow time of material within thesupply chain.Answer: FalseDifficulty: Easy7. Average flow time resulting from cycle inventory = Cycle Inventory/Demand =Q/2D.Answer: TrueDifficulty: Moderate8. Cycle inventory is primarily held to take advantage of economies of scale andreduce profit within the supply chain.Answer: FalseDifficulty: Easy9. Increasing the lot size or cycle inventory often decreases the cost incurred bydifferent stages of a supply chain.Answer: TrueDifficulty: Moderate10. Cycle inventory exists in a supply chain because different stages exploiteconomies of scale to lower total cost.Answer: TrueDifficulty: Easy11. The costs considered in lot sizing decisions include material cost, fixed orderingcost, and manufacturing cost.Answer: FalseDifficulty: Moderate12. The total annual cost is the sum of annual material cost, annual order cost, andannual holding cost, and is given as TC = CD + (D/Q)S + (Q/2)hC.Answer: TrueDifficulty: Moderate13. The optimal lot size is referred to as the economic order quantity (EOQ). It isdenoted by Q * and is given by the equation: Q* = 2DS/hC.Answer: TrueDifficulty: Moderate14. Total ordering and holding costs are unstable around the economic orderquantity.Answer: FalseDifficulty: Moderate15. A firm is often better served by ordering a convenient lot size close to theeconomic order quantity rather than the precise EOQ.Answer: TrueDifficulty: Moderate16. If demand increases by a factor of k, the optimal lot size decreases by a factor ofk.Answer: FalseDifficulty: Hard17. To reduce the optimal lot size by a factor of k, the fixed order cost S must bereduced by a factor of k.Answer: FalseDifficulty: Moderate18. Aggregating across products, retailers, or suppliers in a single order allows for areduction in lot size for individual products because fixed ordering andtransportation costs are now spread across multiple products, retailers, orsuppliers.Answer: TrueDifficulty: Moderate19. A key to reducing cycle inventory is the reduction of lot size.Answer: TrueDifficulty: Easy20. A key to reducing lot size without increasing costs is to reduce the holding costassociated with each lot.Answer: FalseDifficulty: Moderate21. Reduction of fixed cost may be achieved by aggregating lots across multipleproducts, customers, or suppliers.Answer: TrueDifficulty: Easy22. A discount is volume-based if the pricing schedule offers discounts based on thequantity ordered in a single lot.Answer: FalseDifficulty: Hard23. A discount is volume-based if the discount is based on the total quantitypurchased over a given period, regardless of the number of lots purchased overthat period.Answer: TrueDifficulty: Easy24. Pricing schedules with all unit quantity discounts encourage retailers to increasethe size of their lots, which reduces the average inventory and flow time in asupply chain.Answer: FalseDifficulty: Moderate25. Marginal unit quantity discounts have also been referred to as multi-block tariffs.Answer: TrueDifficulty: Moderate26. Quantity discounts lead to a minor buildup of cycle inventory in the supply chain.Answer: FalseDifficulty: Moderate27. For commodity products where price is set by the market, manufacturers can uselot size based quantity discounts to achieve coordination in the supply chain and decrease supply chain cost.Answer: TrueDifficulty: Moderate28. The supply chain profit is higher if each stage of the supply chain independentlymakes its pricing decisions with the objective of maximizing its own profit.Answer: FalseDifficulty: Moderate29. For products where the firm has market power, two-part tariffs can be used toachieve coordination in the supply chain and maximize supply chain profits.Answer: TrueDifficulty: Moderate30. Discounts related to price discrimination will be lot size based.Answer: FalseDifficulty: Hard31. Price discrimination is the practice where a firm charges differential prices tomaximize profits.Answer: TrueDifficulty: Easy32. The goal of trade promotions is to influence retailers to act in a way that helps t heretailer achieve its objectives.Answer: FalseDifficulty: Easy33. Although a forward buy is often the retailer’s appropriate response and increasestheir own profits, it usually increases demand variability with a resulting increase in inventory and flow times within the supply chain.Answer: TrueDifficulty: Moderate34. Trade promotions lead to a significant increase in lot size and cycle inventorybecause of forward buying by the retailer.Answer: TrueDifficulty: ModerateMultiple Choice1. Cycle inventory exists because producing or purchasing in large lots allows astage of the supply chain toa. exploit economies of scale and raise cost.b. exploit economies of scale and lower cost.c. exploit customers and lower cost.d. exploit customers and raise cost.e. none of the aboveAnswer: bDifficulty: Easy2. The quantity of inventory that a stage of the supply chain either produces o rpurchases at a given time isa. an order.b. a job.c. a shipment.d. a lot or batch.e. none of the aboveAnswer: dDifficulty: Easy3. The average inventory in the supply chain due to either production or purchasesin lot sizes that are larger than those demanded by the customer isa. annual inventory.b. distribution inventory.c. cycle inventory.d. physical inventory.e. b and c onlyAnswer: c Difficulty:Moderate4. A graphical plot depicting the level of inventory over time isa. an inventory graph.b. a distribution inventory.c. an inventory drawing.d. an inventory profile.e. an inventory picture.Answer: dDifficulty: Moderate5. When demand is steady, cycle inventory and lot size are related asa. Cycle Inventory = Lot Size x 2.b. Cycle Inventory = Q*2.c. Cycle Inventory = Q/2.d. Cycle Inventory = Lot Size = Q.e. none of the aboveAnswer: cDifficulty: Moderate6. Average flow time resulting from cycle inventory is equal toa. Cycle Inventory/Demand = Q/2.b. Cycle Inventory/Demand = Q/2D.c. Cycle Inventory = Q/2.d. Cycle Inventory = Lot Size = Q.e. none of the aboveAnswer: bDifficulty: Moderate7. Cycle inventory is primarily held toa. take advantage of diseconomies of scale and increase cost within thesupply chain.b. take advantage of diseconomies of scale and reduce cost within thesupply chain.c. take advantage of economies of scale and increase cost within the supplychain.d. take advantage of economies of scale and reduce cost within the supplychain.e. None of the above are true.Answer: d Difficulty:Moderate8. Which of the following is not a cost that must be considered in any lot sizingdecision?a. Average price per unit purchased, $C/unitb. Fixed ordering cost incurred per lot, $S/lotc. Holding cost incurred per unit per year, $H/unit/year = hCd. Manufacturing cost per unit, $M/unite. All of the above are costs to be considered.Answer: dDifficulty: Moderate9. The primary role of cycle inventory is to allow different stages in the supply chaintoa. purchase product in lot sizes that maximize the sum of the material,ordering, and holding cost.b. purchase product in lot sizes that minimize the sum of the material,ordering, and holding cost.c. sell product in lot sizes that maximize the sum of the material, ordering,and holding cost.d. sell product in lot sizes that minimize the sum of the material, ordering,and holding cost.e. none of the aboveAnswer: bDifficulty: Moderate10. Economies of scale in purchasing and ordering motivate a manager toa. increase the lot size and cycle inventory.b. decrease the lot size and cycle inventory.c. eliminate inventory.d. increase the lot size and reduce cycle inventory.e. none of the aboveAnswer: aDifficulty: Moderate11. Which of the following is not a situation in which any stage of the supply chainexploits economies of scale in its replenishment decisions?a. A fixed cost is incurred each time an order is placed or produced.b. A holding cost is incurred each period for each unit of inventory.c. The supplier offers price discounts based on the quantity purchased perlot.d. The supplier offers short-term discounts or holds trade promotions.e. all of the aboveAnswer: bDifficulty: Moderate12. The price paid per unit is referred to asa. the material cost and is denoted by C.b. the fixed ordering cost and is denoted by S.c. the holding cost and is denoted by H.d. the purchase price and is denoted by P.e. none of the aboveAnswer: aDifficulty: Moderate13. All costs that do not vary with the size of the order but are incurred each time anorder is placed are referred to asa. the material cost and is denoted by C.b. the fixed ordering cost and is denoted by S.c. the holding cost and is denoted by H.d. the purchase price and is denoted by P.e. none of the aboveAnswer: bDifficulty: Moderate14. The cost of carrying one unit in inventory for a specified period of time, usuallyone year, is referred to asa. the material cost and is denoted by C.b. the fixed ordering cost and is denoted by S.c. the holding cost and is denoted by H.d. the purchase price and is denoted by P.e. none of the aboveAnswer: cDifficulty: Moderate15. Which of the following would not be an example of a fixed ordering cost?a. administrative cost incurred to place an orderb. trucking cost incurred to transport an orderc. labor cost incurred to receive an orderd. labor cost incurred to manufacture a parte. none of the aboveAnswer: dDifficulty: Moderate16. Which of the following would not be included in holding cost?a. cost of capitalb. cost of physically storing the inventoryc. cost of manufacturingd. cost that results from the product becoming obsoletee. none of the aboveAnswer: cDifficulty: Moderate17. The total annual cost is the sum of annual material cost, annual order cost, andannual holding cost, and is given asa. TC = CD + (D/Q)S + (Q/2)hC.b. TC = CD + (Q/2)S + (D/Q)hC.c. TC = CDS + D/Q + (Q/2)hC.d. TC = Q/2 + (D/Q)S + (CD)hC.e. none of the aboveAnswer: aDifficulty: Hard18. The optimal lot size is referred to as the economic order quantity (EOQ). It isdenoted by Q* and is given by the equationa. Q* = 2DS/hC.b. Q* = √2hC.c. Q* = √2DS.d. Q* = √2DS/hC.e. none of the aboveAnswer: dDifficulty: Moderate19. Total ordering and holding costsa. are relatively stable.b. are relatively stable around the economic order quantity.c. are relatively unstable around the economic order quantity.d. are unstable.e. none of the aboveAnswer: bDifficulty: Easy20. If demand increases by a factor of k, the optimal lot size increases by a factor ofa. k.b. k/2.c. k + 2.d. k-squared.e. the square root of k.Answer: eDifficulty: Hard21. If demand increases by a factor of k, the number of orders placed per yearshould increase by a factor ofa. k.b. k/2.c. k + 2.d. k-squared.e. the square root of k.Answer: eDifficulty: Moderate22. To reduce the optimal lot size by a factor of k, the fixed order cost S must bea. increased by a factor of k.b. increased by a factor of k-squared.c. reduced by a factor of k-squared.d. reduced by a factor of the square root of k.e. reduced by a factor of k.Answer: cDifficulty: Moderate23. Aggregating across products, retailers, or suppliers in a single order allows fora. an increase in lot size for individual products.b. an increase in customer demand.c. a reduction in holding cost per unit.d. a reduction in lot size for individual products.e. a reduction in purchase price per unit.Answer: dDifficulty: Hard24. Aggregating across products, retailers, or suppliers in a single order allows for areduction in lot size for individual products becausea. fixed ordering and transportation costs are now charged to retailers.b. fixed ordering and transportation costs are now charged to suppliers.c. fixed ordering and transportation costs are now spread across multipleproducts, retailers, or suppliers.d. holding costs are now charged to retailers or suppliers.e. holding costs are now spread across multiple products, retailers, orsuppliers.Answer: c Difficulty:Moderate25. A key to reducing cycle inventory isa. the reduction of holding cost.b. the reduction of manufacturing cost.c. the reduction of lot size.d. the reduction of warehouse space.e. all of the aboveAnswer: cDifficulty: Moderate26. A key to reducing lot size without increasing costs is toa. reduce the holding cost associated with each lot.b. reduce the fixed cost associated with each lot.c. reduce the material cost associated with each lot.d. reduce the manufacturing cost associated with each lot.e. increase the holding cost associated with each lot.Answer: bDifficulty: Moderate27. A price discount where the pricing schedule offers discounts based on thequantity ordered in a single lot isa. customer based.b. lot size based.c. supplier based.d. volume based.e. none of the aboveAnswer: bDifficulty: Easy28. A price discount where the discount is based on the total quantity purchased overa given period, regardless of the number of lots purchased over that period isa. customer based.b. lot size based.c. supplier based.d. volume based.e. none of the aboveAnswer: dDifficulty: Moderate29. Pricing schedules with all unit quantity discounts encourage retailers toa. decrease the size of their lots.b. increase the size of their lots.c. decrease the size of their inventory.d. increase the price of their products.e. none of the aboveAnswer: aDifficulty: Easy30. Marginal unit quantity discounts have also been referred to asa. all unit quantity discounts.b. basic quantity discounts.c. elevated quantity discounts.d. multi-block tariffs.e. tariffs.Answer: d Difficulty:Moderate31. In the pricing schedule for marginal unit quantity discountsa. the average cost of a unit decreases at a breakpoint.b. the average cost of a unit increases at a breakpoint.c. the marginal cost of a unit decreases at a breakpoint.d. the marginal cost of a unit increases at a breakpoint.e. the average cost and the marginal cost of a unit decrease at a breakpoint.Answer: cDifficulty: Moderate32. Quantity discounts lead toa. a significant buildup of cycle inventory in the supply chain.b. a slight buildup of cycle inventory in the supply chain.c. a decrease in cycle inventory in the supply chain.d. minor fluctuations of cycle inventory in the supply chain.e. a major drop in cycle inventory in the supply chain.Answer: aDifficulty: Moderate33. For commodity products where price is set by the market, manufacturers can uselot size based quantity discounts toa. achieve coordination in the supply chain and decrease supply chain cost.b. relax coordination in the supply chain and increase supply chain cost.c. relax coordination in the supply chain and decrease supply chain cost.d. achieve coordination in the supply chain and decrease supply chain cost.e. None of the above are accurate.Answer: dDifficulty: Easy34. In a supply chain where each stage of the supply chain independently makes itspricing decisions with the objective of maximizing its own profit,a. supply chain profit is lower than a coordinated solution.b. supply chain profit is higher than a coordinated solution.c. supply chain profit is about the same as a coordinated solution.d. supply chain profit will be maximized.e. None of the above are accurate.Answer: aDifficulty: Easy35. For products where the firm has market power, coordination in the supply chaincan be achieved and supply chain profits maximized through the use ofa. two-part tariffs or volume based quantity discounts.b. marginal unit quantity discounts.c. all unit quantity discounts.d. basic quantity discounts.e. none of the aboveAnswer: aDifficulty: Easy36. The practice where a firm charges differential prices to maximize profits isa. lot pricing.b. marginal pricing.c. price incrimination.d. price discrimination.e. all of the aboveAnswer: dDifficulty: Moderate37. Discounts related to price discrimination will bea. volume based.b. unit based.c. marginally based.d. lot size based.e. none of the aboveAnswer: aDifficulty: Hard38. The goal of trade promotions is toa. influence retailers to act in a way that helps the retailer achieve itsobjectives.b. influence retailers to act in a way that helps the manufacturer achieve itsobjectives.c. influence retailers to act in a way that will maximize supply chain profit.d. influence retailers to act in a way minimize supply chain cost.e. none of the aboveAnswer: bDifficulty: Hard39. Which of the following is not a key goal (from the manufacturer’s perspective) ofa trade promotion?a. Induce retailers to use price discounts, displays, or advertising to spursales.b. Shift inventory from the manufacturer to the retailer and the customer.c. Shift inventory from the retailer to the customer.d. Defend a brand against competition.e. none of the aboveAnswer: cDifficulty: Moderate40. Which of the following is a possible response that a retailer could make to a tradepromotion?a. Pass through some or all of the promotion to customers to spur sales.b. Pass through very little of the promotion to customers but purchase ingreater quantity during the promotion period to exploit the temporaryreduction in price.c. Shift inventory from the retailer to the customer.d. a and b onlye. b and c onlyAnswer: d Difficulty:Hard41. When the retailer decides to pass through some or all of the promotion tocustomers to spur sales, the result isa. a lowering of the price of the product for the end customer.b. increased purchases and thus increased sales for the entire supply chain.c. an increase in the amount of inventory held at the retailer.d. all of the abovee. a and b onlyAnswer: e Difficulty:Hard42. When the retailer decides to pass through very little of the promotion tocustomers but purchase in greater quantity during the promotion period to exploit the temporary reduction in price, the result isa. a lowering of the price of the product for the end customer.b. increased purchases and thus increased sales for the entire supply chain.c. an increase in the amount of inventory held at the retailer.d. all of the abovee. a and b onlyAnswer: cDifficulty: Hard43. The manufacturer can justify offering trade promotions resulting in forward buyingby retailers whena. they have inadvertently built up a lot of excess inventory.b. the forward buy allows the manufacturer to smooth demand by shifting itfrom peak to low-demand periods.c. the retailer decreases his total cost.d. all of the abovee. a and b onlyAnswer: e Difficulty:Hard44. The retailer can justify the forward buying whena. they have inadvertently built up a lot of excess inventory.b. the forward buy allows the manufacturer to smooth demand by shifting it frompeak to low-demand periods.c. it decreases his total cost.d. all of the abovee. a and c onlyAnswer: cDifficulty: Hard45. Replenishment orders in multi-echelon supply chains should bea. synchronized to increase cycle inventory and order costs.b. synchronized to facilitate supplier evaluation and selection.c. synchronized to keep cycle inventory and order costs low.d. separated to increase cycle inventory and order costs.e. separated to keep cycle inventory and order costs low.Answer: cDifficulty: Hard46. When developing estimates for holding and ordering costs, it is important toa. estimate these costs to a high level of precision.b. get a good approximation quickly.c. develop estimates that will not be changed.d. both a and ce. none of the aboveAnswer: bDifficulty: Moderate47. Which cost takes into account the return demanded on the firm’s equity and theamount the firm must pay on its debt?a. cost of capitalb. obsolescence (spoilage) costc. handling costd. occupancy coste. none of the aboveAnswer: aDifficulty: Easy48. Which cost estimates the rate at which the value of the product being storeddrops either because the market value of that product drops or because theproduct quality deteriorates?a. cost of capitalb. obsolescence (spoilage) costc. handling costd. occupancy coste. none of the aboveAnswer: bDifficulty: Easy49. Which cost should only include receiving and storage costs that vary with thequantity of product received?a. cost of capitalb. obsolescence (spoilage) costc. handling costd. occupancy coste. none of the aboveAnswer: cDifficulty: Moderate50. Which cost should reflect the incremental change in space cost due to changingcycle inventory?a. cost of capitalb. obsolescence (spoilage) costc. handling costd. occupancy coste. none of the aboveAnswer: dDifficulty: Moderate51. Which of the following would not be a component of order cost?a. buyer timeb. transportation costc. handling costd. receiving coste. All of the above are components of order cost.Answer: cDifficulty: ModerateEssay/Problems1. Discuss the role of cycle inventory in the supply chain.Answer: The primary role of cycle inventory is to allow different stages in thesupply chain to purchase product in lot sizes that minimize the sum of thematerial, ordering, and holding cost. If a manager were considering the holdingcost alone, he or she would reduce the lot size and cycle inventory. Economiesof scale in purchasing and ordering, however, motivate a manager to increasethe lot size and cycle inventory. A manager must make the trade-off thatminimizes the total cost when making the lot sizing decision. Ideally, cycleinventory decisions should be made considering the total cost across the entiresupply chain. In practice, however, each stage often makes its cycle inventorydecisions independently. As we discuss later in the chapter, this practiceincreases the level of cycle inventory as well as the total cost in the supply chain.Any stage of the supply chain exploits economies of scale in its replenishmentdecisions in the following three typical situations:1. A fixed cost is incurred each time an order is placed or produced.2. The supplier offers price discounts based on the quantity purchasedper lot.3. The supplier offers short-term discounts or holds trade promotions.Cycle inventory exists in a supply chain because different stages exploiteconomies of scale to lower total cost. The costs considered include materialcost, fixed ordering cost, and holding cost. The supply chain operation phaseoperates on a weekly or daily time horizon and deals with decisions c oncerningindividual customer orders.Difficulty: Hard2. Describe the impact of trade promotions on cycle inventory.Answer: Manufacturers use trade promotions to offer a discounted price and atime period over which the discount is effective. The goal of trade promotions is to influence retailers to act in a way that helps the manufacturer achieve itsobjectives. A few of the key goals (from the manufacturer’s p erspective) of atrade promotion are as follows:1. Induce retailers to use price discounts, displays, or advertising to spursales.2. Shift inventory from the manufacturer to the retailer and the customer.3. Defend a brand against competition.In response to a trade promotion, the retailer has the following options:1. Pass through some or all of the promotion to customers to spur sales.2. Pass through very little of the promotion to customers but purchase ingreater quantity during the promotion period to exploit the temporaryreduction in price.The first action lowers the price of the product for the end customer, leading toincreased purchases and thus increased sales for the entire supply chain. Thesecond action does not increase purchases by the customer but increases theamount of inventory held at the retailer. As a result, the cycle inventory and flow time within the supply chain increase.Trade promotions lead to a significant increase in lot size and cycle inventorybecause of forward buying by the retailer. This generally results in reducedsupply chain profits unless the trade promotion reduces demand fluctuations.The retailer can justify the forward buying because it decreases his total cost. In contrast, the manufacturer can justify this action only if they have eitherinadvertently built up a lot of excess inventory or the forward buy allows themanufacturer to smooth demand by shifting it from peak to low-demand periods.In practice, manufacturers often build up inventory in anticipation of plannedpromotions. During the trade promotion, this inventory shifts to the retailer,primarily as a forward buy. If the forward buy during trade promotions is asignificant fraction of total sales, manufacturers end up reducing the revenuesthey earn from sales because most of the product is sold at a discount. Theincrease in inventory and the decrease in revenues often leads to a reduction in manufacturer profits as a result of trade promotions. Total supply chain profitsalso decrease because of an increase in inventory.Difficulty: Hard3. Discuss the characteristics of a successful multi-echelon supply chain.。
供应链管理 第三版 Unit16 习题与答案
Chapter 16Coordination in the Supply ChainTrue/False1. Supply chain coordination improves if all stages of the chain take actions thattogether decrease total supply chain profits.Answer: FalseDifficulty: Easy2. Supply chain coordination requires each stage of the supply chain to take intoaccount the impact its actions have on other stages.Answer: TrueDifficulty: Easy3. A lack of coordination occurs either because different stages of the supply chainhave objectives that conflict or because information moving between stages gets delayed and distorted.Answer: TrueDifficulty: Moderate4. Information is distorted as it moves within the supply chain because completeinformation is not shared between stages.Answer: TrueDifficulty: Easy5. The bullwhip effect enables different stages of the supply chain to have aconsistent estimate of what demand looks like.Answer: FalseDifficulty: Moderate6. The bullwhip effect results in improved supply chain coordination.Answer: FalseDifficulty: Easy7. The bullwhip effect negatively impacts performance at every stage and thus hurtsthe relationships between different stages of the supply chain.Answer: TrueDifficulty: Moderate8. The bullwhip effect leads to increased trust between different stages of thesupply chain and enhances any potential coordination efforts.Answer: FalseDifficulty: Moderate9. The bullwhip effect moves a supply chain away from the efficient frontier byincreasing cost and decreasing responsiveness.Answer: TrueDifficulty: Easy10. The bullwhip effect reduces the profitability of a supply chain by making it simplerto provide a given level of product availability.Answer: FalseDifficulty: Easy11. Incentive obstacles refer to situations where incentives offered to different stagesor participants in a supply chain lead to actions that increase variability andreduce total supply chain profits.Answer: TrueDifficulty: easy12. Incentives that focus only on the local impact of an action result in decisions thatminimize total supply chain profits.Answer: FalseDifficulty: Hard13. Improperly structured sales force incentives are a significant obstacle tocoordination in the supply chain.Answer: TrueDifficulty: Moderate14. Measuring performance based on sell-through is often justified on the groundsthat the m anufacturer’s sales force does not control sell-in.Answer: FalseDifficulty: Hard15. Information processing obstacles refer to situations where demand information isdistorted as it moves between different stages of the supply chain, leading toincreased variability in orders within the supply chain.Answer: TrueDifficulty: Easy16. The fact that each stage in a supply chain forecasts demand based on thestream of orders received from the downstream stage results in an increase inforecast accuracy as we move up the supply chain from the retailer to themanufacturer.Answer: FalseDifficulty: Moderate17. The lack of information sharing between the retailer and manufacturer leads to alarge fluctuation in manufacturer orders.Answer: TrueDifficulty: Easy18. Information processing obstacles refer to actions taken in the course of placingand filling orders that lead to an increase in variability.Answer: FalseDifficulty: Moderate19. Pricing obstacles refer to situations in which the pricing policies for a product leadto an increase in variability of orders placed.Answer: TrueDifficulty: Easy20. Lot size based quantity discounts reduce the bullwhip effect within the supplychain.Answer: FalseDifficulty: Moderate21. Trade promotions and other short-term discounts offered by a manufacturerresult in large orders during the promotion period followed by very small ordersafter that.Answer: TrueDifficulty: Easy22. Behavioral obstacles are often related to the way the supply chain is structuredand reduce the bullwhip effect.Answer: FalseDifficulty: Moderate23. Managers can improve coordination within the supply chain by aligning goals andincentives such that every participant in supply chain activities works to maximize total supply chain profits.Answer: TrueDifficulty: Moderate24. Sharing of POS data helps reduce the bullwhip effect because it allows eachstage of the supply chain to use orders from the previous stage to forecast future demand.Answer: FalseDifficulty: Moderate25. Without collaborative planning, sharing of POS data does not guaranteecoordination.Answer: TrueDifficulty: Moderate26. When a single stage controls replenishment decisions for the entire chain, theproblem of multiple forecasts is magnified and coordination within the supplychain follows.Answer: FalseDifficulty: Moderate27. A reduction in replenishment lead time helps dampen the bullwhip effect byreducing the underlying uncertainty of demand.Answer: TrueDifficulty: Moderate28. A reduction of lot sizes increases the amount of fluctuation that can accumulatebetween any pair of stages of a supply chain, thus increasing the bullwhip effect.Answer: FalseDifficulty: Moderate29. Tying allocation to past sales removes any incentive a retailer may have to inflateorders, as a result dampening the bullwhip effect.Answer: TrueDifficulty: Easy30. Managers can encourage the bullwhip effect by devising pricing strategies thatencourage retailers to order in smaller lots and reduce forward buying.Answer: FalseDifficulty: Easy31. Cooperation and trust within the supply chain help improve performance for avariety of reasons.Answer: TrueDifficulty: EasyMultiple Choice1. Supply chain coordinationa. improves if all stages of the chain take actions that together increase totalsupply chain profits.b. requires each stage of the supply chain to take into account the impact itsactions have on other stages.c. cannot be achieved in real world applications.d. all of the abovee. a and b onlyAnswer: eDifficulty: Easy2. A lack of coordination occurs either becausea. different stages of the supply chain have objectives that conflict.b. the policies of most firms are contrary to cooperation.c. information moving between stages gets delayed and distorted.d. all of the abovee. a and c onlyAnswer: eDifficulty: Hard3. Information is distorted as it moves within the supply chain becausea. complete information is shared between stages.b. complete information is not shared between stages.c. firms try to be too accurate.d. all of the abovee. b and c onlyAnswer: eDifficulty: Moderate4. Information distortion is exaggerated by the fact thata. supply chains today produce a large amount of product variety.b. supply chains today produce a small amount of product variety.c. the telephone effect is extreme in situations where technology is in use.d. different stages of supply chains send excessive data.e. none of the aboveAnswer: aDifficulty: Moderate5. The situation in which fluctuations in orders increase as they move up the supplychain from retailers to wholesalers to manufacturers to suppliers is known asa. market fluctuations.b. the whiplash effect.c. the bullwhip effect.d. lack of visibility.e. none of the aboveAnswer: cDifficulty: Moderate6. The bullwhip effect causesa. a loss of supply chain coordination.b. distortion of demand information within the supply chain.c. different stages of the supply chain to have a very different estimate ofwhat demand looks like.d. all of the abovee. a and b onlyAnswer: dDifficulty: Moderate7. The lack of coordination within a supply chain will result in a decrease ina. manufacturing cost.b. inventory cost.c. replenishment lead time.d. level of product availability.e. transportation cost.Answer: dDifficulty: Moderate8. The lack of coordination within a supply chain will result in an increase ina. profitability.b. inventory accuracy.c. replenishment lead time.d. level of product availability.e. transportation cost.Answer: cDifficulty: Moderate9. The bullwhip effecta. positively impacts performance at every stage.b. hurts the relationships between different stages of the supply chain.c. enhances the relationships between different stages of the supply chain.d. none of the abovee. both a and cAnswer: bDifficulty: Moderate10. The bullwhip effect moves a supply chaina. away from the efficient frontier by increasing cost and decreasingresponsiveness.b. away from the efficient frontier by decreasing cost and increasingresponsiveness.c. toward the efficient frontier by increasing cost and decreasingresponsiveness.d. toward the efficient frontier by increasing cost and increasingresponsiveness.e. none of the aboveAnswer: aDifficulty: Easy11. Situations where incentives offered to different stages or participants in a supplychain lead to actions that increase variability and reduce total supply chain profits are referred to asa. incentive obstacles.b. information processing obstacles.c. operational obstacles.d. pricing obstacles.e. behavioral obstacles.Answer: aDifficulty: Easy12. Incentives that focus only on the local impact of an action result in decisions thata. do not maximize total supply chain profits.b. maximize total supply chain profits.c. minimize total supply chain profits.d. minimize total supply chain cost.e. none of the aboveAnswer: aDifficulty: Moderate13. Improperly structured sales force incentivesa. help create stable demand.b. have very little effect on the timing of customer orders.c. tend to create spikes in customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: cDifficulty: Easy14. The sales typically measured by a manufacturer area. the quantity sold to final customers (sell-through).b. the quantity sold to distributors or retailers (sell-in).c. the quantity reported by the salesperson.d. all of the abovee. none of the aboveAnswer: bDifficulty: Moderate15. Situations where demand information is distorted as it moves between differentstages of the supply chain, leading to increased variability in orders within thesupply chain are referred to asa. incentive obstacles.b. information processing obstacles.c. operational obstacles.d. pricing obstacles.e. behavioral obstacles.Answer: bDifficulty: Easy16. The fact that each stage in a supply chain forecasts demand based on thestream of orders received from the downstream stage results ina. forecasts based on actual consumer demand patterns.b. a reduction in demand as we move up the supply chain from the retailerto the manufacturer.c. a magnification of fluctuations in demand as we move up the supply chainfrom the retailer to the manufacturer.d. an increase in forecast accuracy.e. none of the aboveAnswer: cDifficulty: Moderate17. The lack of information sharing between the retailer and manufacturera. magnifies the bullwhip effect.b. minimizes the fluctuation in manufacturer orders.c. leads to a large fluctuation in manufacturer orders.d. all of the abovee. a and c onlyAnswer: eDifficulty: Moderate18. Actions taken in the course of placing and filling orders that lead to an increase invariability are referred to asa. incentive obstacles.b. information processing obstacles.c. operational obstacles.d. pricing obstacles.e. behavioral obstacles.Answer: cDifficulty: Moderate19. When a firm places orders in lot sizes that are much larger than the lot sizes inwhich demand arises,a. variability of orders is minimized up the supply chain.b. variability of orders is magnified up the supply chain.c. suppliers gain better visibility of consumer demand.d. suppliers gain a more stable demand pattern.e. none of the aboveAnswer: bDifficulty: Easy20. Rationing schemes that allocate limited production in proportion to the ordersplaced by retailersa. result in a game in which retailers try to increase the size of their orders toincrease the amount supplied to them.b. lead to a magnification of the bullwhip effect.c. lead to the manufacturer being left with a surplus of product and capacity.d. all of the abovee. b and c onlyAnswer: dDifficulty: Moderate21. Situations in which the pricing policies for a product lead to an increase invariability of orders placed are referred to asa. incentive obstacles.b. information processing obstacles.c. operational obstacles.d. pricing obstacles.e. behavioral obstacles.Answer: dDifficulty: Easy22. Lot size based quantity discountsa. decrease the lot size of orders placed within the supply chain.b. increase the lot size of orders placed within the supply chain.c. magnify the bullwhip effect.d. a and c onlye. b and c onlyAnswer: eDifficulty: Easy23. Forward buying results ina. a stabilized buying pattern.b. small orders during the promotion period followed by very small ordersafter that.c. small orders during the promotion period followed by large orders afterthat.d. large orders during the promotion period followed by very small ordersafter that.e. none of the aboveAnswer: dDifficulty: Moderate24. Problems in learning within organizations that contribute to the bullwhip effect arereferred to asa. incentive obstacles.b. information processing obstacles.c. operational obstacles.d. pricing obstacles.e. behavioral obstacles.Answer: eDifficulty: Moderate25. Behavioral obstacles to supply chain coordination are often related toa. the communication between different stages.b. pricing and operational decisions.c. the way the supply chain is structured.d. all of the abovee. a and c onlyAnswer: eDifficulty: Hard26. Which of the following managerial actions in the supply chain will not increasetotal supply chain profits and moderate the bullwhip effect?a. aligning of goals and incentivesb. increasing information inaccuracyc. improving operational performanced. designing pricing strategies to stabilize orderse. building partnerships and trustAnswer: bDifficulty: Moderate27. Aligning goals and incentives within the supply chain willa. improve coordination within the supply chain.b. encourage every participant in supply chain activities to maximize totalsupply chain profits.c. reduce demand uncertainty.d. all of the abovee. a and b onlyAnswer: eDifficulty: Moderate28. Which of the following is not an approach to improve coordination within thesupply chain by aligning goals and incentives?a. aligning incentives across functionsb. sharing point of sales (POS) datac. pricing for coordinationd. altering sales force incentives from sell-in to sell-throughe. none of the aboveAnswer: bDifficulty: Moderate29. Which of the following is not an approach to achieve coordination by improvingthe accuracy of information available to different stages in the supply chain?a. sharing point of sales (POS) datab. implementing collaborative forecasting and planningc. designing single stage control of replenishmentd. pricing for coordinatione. none of the aboveAnswer: dDifficulty: Moderate30. Sharing point of sales (POS) data across the supply chain can help reduce thebullwhip effect becausea. each stage of the supply chain uses orders from the previous stage toforecast future demand.b. all supply chain stages can forecast future demand based on finalcustomer demand.c. all stages can respond to the same change in customer demand.d. all of the abovee. b and c onlyAnswer: dDifficulty: Hard31. Different stages of the supply chain must forecast and plan jointly if completecoordination is to be achieved, becausea. just the sharing of POS data does not guarantee coordination.b. the manufacturer must be aware of the retailer’s promotion plans toachieve coordination.c. successful coordination requires that the entire supply chain is operatingto a common forecast.d. all of the abovee. a and b onlyAnswer: dDifficulty: Hard32. When a single stage controls replenishment decisions for the entire chain,coordination is achieved becausea. the problem of multiple forecasts is eliminated.b. each stage views its role as one of replenishing orders placed by the nextstage.c. the manufacturer is aware of the retailer’s promotion plan s to achievecoordination.d. all of the abovee. a and b onlyAnswer: aDifficulty: Hard33. Reducing the replenishment lead time can help dampen the bullwhip effectbecausea. it will decrease the uncertainty of demand during the lead time.b. the manufacturer is aware of the retailer’s promotion plans to achievecoordination.c. it discourages retailers from artificially inflating their orders in the case ofa shortage.d. all of the abovee. none of the aboveAnswer: aDifficulty: Easy34. Operational improvements that reduce lot sizes can dampen the bullwhip effectbya. decreasing the uncertainty of demand during the lead time.b. decreasing the amount of fluctuation that can accumulate between anypair of stages of a supply chain.c. discouraging retailers from artificially inflating their orders in the case of ashortage.d. allocating the available supply based on past retailer sales.e. none of the aboveAnswer: bDifficulty: Moderate35. To diminish the bullwhip effect, managers can design rationing schemes thata. decrease the uncertainty of demand during the lead time.b. discourage retailers from artificially inflating their orders in the case of ashortage.c. allocate the available supply based on past retailer sales.d. all of the abovee. b and c onlyAnswer: eDifficulty: Easy36. Pricing strategies that dampen the bullwhip effect includea. offering volume-based quantity discounts instead of lot-based quantitydiscounts.b. elimination of promotions that encourage forward buying by retailers.c. promotion dollars paid to the retailer based on the amount of sell-throughrather than the amount purchased by the retailer.d. all of the abovee. a and b onlyAnswer: dDifficulty: Easy37. Which of the following is not a reason cooperation and trust within the supplychain help improve performance?a. A more natural aligning of incentives and objectives is achieved.b. Action-oriented managerial levers to achieve coordination become easierto implement.c. An increase in supply chain productivity results, either by elimination ofduplicated effort or by allocating effort to the appropriate stage.d. Appropriate pricing schemes are harder to achieve if both parties areaiming for the common good.e. A greater sharing of detailed sales and production information results.Answer: dDifficulty: Easy38. Which of the following is not a reason negative consequences are felt in apower-based supply chain partnership?a. Exploiting power results in one stage of the supply chain maximizing itsprofits, often at the expense of other stages.b. Exploiting power leads to an increase in overall supply chain profitability.c. Exploiting power to extract unfair concessions can hurt a company oncethe balance of power changes.d. When a stage of a supply chain systematically exploits its poweradvantage, the other stages seek ways to resist.e. none of the aboveAnswer: bDifficulty: Moderate39. When the parties involved in a supply chain partnership build trust andcooperation over time as a result of a series of interactions between them, they are taking aa. subjective view.b. process-based view.c. deterrence-based view.d. project-based view.e. none of the aboveAnswer: bDifficulty: Moderate40. When the parties involved in a supply chain partnership use a variety of formalcontracts to ensure cooperation, they are taking aa. planning of internal production and storage.b. order fulfillment.c. marketing.d. supply planning.e. demand planning.Answer: cDifficulty: Hard41. Which of the following is not a key step in designing effective supply chainpartnerships?a. devoting resources to coordinationb. assessing the value of the relationshipc. identifying operational roles and decision rights for each partyd. creating effective contractse. designing effective conflict resolution mechanismsAnswer: aDifficulty: Moderate42. Which of the following activities occur during the step in design of a supply chainpartnership where the parties assess the value of the relationship?a. clearly identifying the mutual benefit that the relationship providesb. determining how the total profits will be divided between the partiesc. clarifying the contribution of each partyd. all of the abovee. b and c onlyAnswer: dDifficulty: Moderate43. When identifying operational roles and decision rights for different parties in asupply chain relationship, managers musta. divide the tasks in a way that makes one party more dependent on theother.b. divide the tasks in a way that neither party is dependent on the other.c. consider the resulting interdependence between the parties.d. all of the abovee. b and c onlyAnswer: cDifficulty: Hard44. If the activities of one partner precede the other, the allocation of tasks hasresulted ina. a reciprocal interdependence.b. a sequential interdependence.c. a supplier interdependence.d. an unplanned interdependence.e. none of the aboveAnswer: bDifficulty: Moderate45. If the parties come together and exchange information and inputs in bothdirections, they havea. a reciprocal interdependence.b. a sequential interdependence.c. a supplier interdependence.d. an unplanned interdependence.e. none of the aboveAnswer: aDifficulty: ModerateEssay/Problems1. What is the bullwhip effect and how does it relate to lack of coordination in thesupply chain?Answ er: Many firms have observed the bullwhip effect in which fluctuations inorders increase as they move up the supply chain from retailers to wholesalers to manufacturers to suppliers. The bullwhip effect distorts demand informationwithin the supply chain, with different stages having a very different estimate ofwhat demand looks like. The result is a loss of supply chain coordination. Thisleads to increased inventories, poorer product availability, and a drop in profits.The bullwhip effect negatively impacts performance at every stage and thus hurts the relationships between different stages of the supply chain. There is thetendency to assign blame to other stages of the supply chain because eachstage feels it is doing the best it can. The bullwhip effect thus leads to a loss oftrust between different stages of the supply chain and makes any potentialcoordination efforts more difficult. It follows that the bullwhip effect and theresulting lack of coordination have a significant negative impact on the supplychain’s performance. The bullwhip effect moves a supply chain away from theefficient frontier by increasing cost and decreasing responsiveness. The bullwhip effect reduces the profitability of a supply chain by making it more expensive toprovide a given level of product availability.Difficulty: Moderate2. What is the impact of lack of coordination on the performance of the supply chain?Answ er: A lack of coordination occurs either because different stages of thesupply chain have objectives that conflict or because information movingbetween stages gets delayed and distorted. Different stages of a supply chainmay have objectives that conflict if each stage has a different owner. As a result, each stage tries to maximize its own profits, resulting in actions that oftendiminish total supply chain. Information is distorted as it moves within the supplychain because complete information is not shared between stages. Thisdistortion is exaggerated by the fact that supply chains today produce a largeamount of product variety. The lack of supply chain coordination leads toincreased inventories, poorer product availability, and a drop in profits.Difficulty: Moderate3. How do improperly structured incentives lead to a lack of coordination in thesupply chain?Answ er: Incentive obstacles refer to situations where incentives offered todifferent stages or participants in a supply chain lead to actions that increasevariability and reduce total supply chain profits. Incentives that focus only on thelocal impact of an action result in decisions that do not maximize total supplychain profits. Buying decisions based on maximizing profits at a single stage ofthe supply chain lead to ordering policies that do not maximize supply chainprofits.Improperly structured sales force incentives are a significant obstacle tocoordination in the supply chain. In many firms, sales force incentives are basedon the amount the sales force sells during an evaluation period of a month or aquarter. The sales typically measured by a manufacturer are the quantity sold to distributors or retailers (sell-in), not the quantity sold to final customers (sell-through). Measuring performance based on sell-in is often justified on thegrounds that the manufacturer’s sales force does not control sell-through. Thisleads to spikes in orders that do not reflect actual customer needs.Difficulty: Moderate4. Describe the impact of forecasts based on orders rather than actual customerdemand.Answ er: When stages within a supply chain make forecasts that are based onorders they receive, any variability in customer demand is magnified as ordersmove up the supply chain to manufacturers and suppliers. In supply chains thatexhibit the bullwhip effect, the fundamental means of communication betweendifferent stages are the orders that are placed. Each stage views its primary role within the supply chain as one of filling orders placed by its downstream partner.Thus, each stage views its demand to be the stream of orders received andproduces a forecast based on this information. In such a scenario, a smallchange in customer demand becomes magnified as it moves up the supply chain in the form of customer orders. Consider the impact of a random increase incustomer demand at the retailer. The retailer may interpret part of this randomincrease to be a growth trend. This interpretation will lead the retailer to ordermore than the observed increase in demand because the retailer expects growth to continue into the future and thus orders to cover for future anticipated growth.The increase in the order placed with the wholesaler is thus larger than theobserved increase in demand at the retailer. Part of the increase is a one-timeincrease. The wholesaler, however, has no way to interpret the order increasecorrectly. The wholesaler simply observes a jump in the order size and infers agrowth trend. The growth trend inferred by the wholesaler will be larger than that inferred by the retailer (recall that the retailer had increased the order size toaccount for future growth). The wholesaler will thus place an even larger orderwith the manufacturer. As we go further up the supply chain, the order size willbe magnified. Now assume that periods of random increase are followed byperiods of random decrease in demand. Using the same forecasting logic asearlier, the retailer will now anticipate a declining trend and reduce order size.This reduction will also become magnified as we move up the supply chain.The fact that each stage in a supply chain forecasts demand based on thestream of orders received from the downstream stage results in a magnificationof fluctuations in demand as we move up the supply chain from the retailer to the manufacturer.Difficulty: Moderate5. Describe the impact of behavioral obstacles on supply chain coordination.Answ er: Behavioral obstacles refer to problems in learning within organizationsthat contribute to the bullwhip effect. These problems are often related to the way the supply chain is structured and the communication between different stages.Some of the behavioral obstacles are as follows:1. Each stage of the supply chain views its actions locally and is unable tosee the impact of its actions on other stages.。
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》》》》》》》》》》》》供应链设计与管理——概念、战略与案例研究（第3版）《《《《《《《《《《《《《（选译）第一章1.纵向一体化的企业拥有、管理并运作所有相关的业务职能。
横向一体化的企业由一些独立运营的企业组成，公司总部提供品牌、指导和一般战略。
比较并对比这两种类型企业的供应链战略。
答：纵向一体化企业旨在加强公司各业务成分之间的互动，而且经常集中地管理它们。
这样的结构，可以更容易地通过中央决策除去供应链中的不同部分之间的冲突来实现系统的整体目标。
在横向一体化公司，协调公司内部各业务的供应链通常是没有效益的。
事实上，如果横向一体化企业中的每个企业都专注于它的核心功能，并以最佳状态运行，就可能达到总体的全局最优效果。
2.如果一个企业是完全纵向一体化的，有效供应链管理是否仍然重要？答：有效供应链管理对于完全纵向一体化的公司仍然重要。
在这样的组织结构,公司的不同部门负责不同业务,通常它们都有自己的内部目标,而这些目标有时是无关联的。
这可能是由于缺乏部门之间的沟通或高层的激励政策。
比如,如果只依据收益来评估销售部门, 只依据成本来评估制造部门,公司的总体利润就难以达到最大化。
有效的供应链管理在全局最优业务操作中仍是必要的。
3.考虑一个企业重新设计其物流网络。
为数不多的几个集中仓库的优点是什么？大量靠近最终用户的仓库的优点是什么？答：少数位于市中心的仓库，允许公司利用风险分担，以提高服务水平并降低库存水平和成本。
不过，对外运输成本通常较高，交货间隔期较长。
另一方面，企业可以通过建立更多的靠近最终用户的仓库，以减少对外运输成本和交货间隔期。
然而，这种类型的系统将会使总库存水平和成本增加、规模经济下降、仓储费用增加，并且可能增加对内运输费用。
4.考虑一个企业选择运输服务提供商。
使用卡车承运商的优点是什么？使用诸如UPS这样的包裹速递公司的优点是什么？答：企业对运输服务的选择在很大程度上取决于公司要运输的产品的类型和大小，库存和交付的策略，以及对灵活性的需求：1.如果是大量而稳定的从仓库到需求点（店）运送大件物品或小件物品，货车运输会更好。
一个很好的例子就是仓库到超市之间的杂货送货。
要注意，在本例中，我们希望的效果是货物量达到卡车满载量。
2.如果由制造商/仓库直接递送顾客的是相对低成本的项目，那么用快递公司更合适。
此外，快递公司可以根据客户的个人需要灵活的提供不同的运输方式。
5.企业库存水平较高有什么优点？有什么缺点？库存水平低有什么优点和缺点？答：1.高库存水平i. 优点:订单满足率高(服务水平)和订单执行快速。
ii. 缺点:持有成本和库存机会成本高,有因时间和报废导致价格下跌的危险,需要更多的仓储空间。
2.低库存水平i. 优点:低库存持有和仓储成本。
ii.缺点:较高缺货风险和较低的服务水平。
第二章1.服务和库存水平之间存在什么样的关系？答：一般来说,高库存水平更容易保持高服务水平。
然而,现代库存管理技术将可能不像过去一样需要通过增加库存水平来提高服务水平。
2.管理层在确定一个目标服务水平时应考虑哪些因素？昂贵的。
在这种情况下,我们希望那些供应商公司的管理部门指定服务水平接近100%。
市场环境在决定目标服务水平时也扮演了重要的角色。
对于商品,消费者会期望其服务水平高,因为他们可以轻易地找到替代品。
然而,如果该产品的价值与其竞争对手有明显的差异,较低的服务水平是有可能被接受的。
例如,高端服务器,如果制造商脱销时客户愿意等待1-2周，显然是认为它优于市场上其他产品。
3.面对高需求变动会有什么不利的地方？是否会有什么好处？答：对于高需求变动有隐式和显式的坏处。
例如:1.安全库存的水平与需求变动是成正比的,即，需求变动越高，库存持有成本就越高。
2.从制造商的角度来看,高需求变动意味着设备将极大地波动,需求低时设备将闲置不用。
3.从管理的角度来看,高变动性使规划变得复杂，这需要额外的资源，精密的模型和工具。
另一方面,如果一个公司成功地实施战略应对高需求变动,而竞争对手并不成功，它便可以利用这个优势来增加市场份额或收入。
4.你认为什么时候两个商店对一个产品的需求是正相关的？什么时候又会是负相关的？答：如果两个商店的定价策略、服务水平和服务质量都相似,那我们就可以将这两个商店的需求看作正相关。
然而,假设整体市场需求是相对稳定的,其中一个商店搞促销，在这种情况下,我们就得将该促销活动看作从另家商店夺取销售量,那么这两个商店的需求将呈负相关。
第三章1.为什么对于一个企业而言，定期检查物流网络设计很重要？随着时间的推移，一个企业对其物流网络的需求如何变化？答：影响物流网络性能的因素不是静态的,就是说,它们是随时间变化的。
这些因素包括需求、产品设计、物流网络中的各种成本、法规、合同等。
这些因素需要定期评估来确保现有的配置令人满意、操作环境是最新的。
例如,服务水平需求可能会改变,由于竞争加剧通常意味着需要缩短客户订单交货期，这就要要求该公司重新设计其物流网络和建立新的接近最终用户的仓库。
2.第2节中我们看到整车运输费率结构是不对称的，为什么？答：如果卡车在返回时空载,那么TL率会变高。
联系2.2.2节的例子,卡车从伊利诺斯州(工业中心)到纽约空载回来的概率低于从纽约到伊利诺斯州相应的概率,解释了这两个城市之间的不对称成本结构。
3.给组成仓库搬运成本、固定成本和储存成本的具体内容。
答：1.搬运成本i. 材料处理中的工人劳动成本。
ii.用来将货物送至仓库的传送带、叉车、自动引导车辆(AGVs)等的成本。
这些成本有两个成分:与货物运输距离成线性正比的可变成本；与材料搬运系统的日产需求成正比的设备的采购成本,但是以非线性的方式,因为设备是以离散数量购买。
2.固定成本i. 购买或租赁土地的成本。
ii.仓库的维护成本和操作成本,包括年度折旧和公用事业费用。
Iii.货架成本，它取决于仓库容量。
iv.保险设施的成本。
3.存储成本i.库存持有资本的机会成本。
Ii.货物在仓库滞留期间价格贬值的成本。
注意,其中包括需要回收的废弃库存的风险。
4.什么是仿真？它如何帮助解决复杂的物流问题？答：仿真是一个受欢迎的绩效评估和建模工具，用于无法评估分析的复杂的随机系统。
一个仿真模型可以密切反值。
对于一系列给定的输入，它从系统中生成一些范例输出，用来计算绩效指标的统计估算。
同时,精密的大型仿真模型系统需要大量的开发工作,通常运行时间很长。
因此,我们提倡一个两阶段的方法来解决困难的物流问题:1.使用数学优化模型来生成大量的优秀候选解决方案,将最重要的成本组件考虑进去。
2.使用一个详尽的仿真模型来评估第一阶段生成的候选方案。
第五章1.讨论一下各因素如何有助于减轻牛鞭效应的影响：电子商务和互联网、快递送货、合作预测、天天低价、供应商管理库存、供应合同。
答：a.电子商务和互联网允许上游商家,例如，供应商,获得更准确的需求信息。
它减轻了牛鞭效应,防止失真和误解的需求信息,并减少订货提前期。
b.快递送货可减少交货期和相关的需求差异。
（该公式在4.2.1和4.2.2节）在这个系统中，需求的可变性与提前期是成正比的。
C.合作预测有助于所有供应链中的利益相关者到达一个通用的、公认的最终用户需求预测从而减少牛鞭效应。
d.定期促销活动是人为的达到需求高峰和低谷，增加了客户需求的差异,放大了牛鞭效应。
通过日常低价,可以预防这些需求波动，部分的缓解牛鞭效应。
e.供应商管理库存允许供应商监控下游需求，以便明确决定保留多少库存,给它的客户输送多少。
因此,供应商不一定要依靠订单数据来预测需求来降低牛鞭效应。
f.供应合同调整供应链中的激励机制，通过确定商定的供应限制减少不确定需求,从而减少牛鞭效应。
2.讨论在供应链中能够缩短提前期的5种方法。
答：以下策略可以缩短供应链中的提前期:1.使用EDI(电子数据交换),减少订购流程中的信息提前期。
2.使用交叉运输减少/消除库存消耗的时间。
3.缺货时与附近的零售商分享库存减少提前期。
4.在整个供应链中共享需求信息，以便能够响应需求的快速波动。
5.使用延迟差异策略,让供应链中的通用产品尽可能的向下游推进,使供应链能适应一系列的相关产品的需求。
6.实施VMI(供应商管理库存)策略,这样供应商可以在库存水平变化上有更多的响应。
7.运用快递服务，如UPS减少运输提前期。
8.采用新技术,如机自动化来降低生产提前期。
第六章1.分别讨论推动式供应链和拉动式供应链的优点。
答：推动式供应链具有以下优点:1)利用了长期预测和规划2)系统的存储库存。
如果产品是通用的,库存可以马上满足客户需求，减少客户等待时间。
拉动式供应链具有以下优点：1)可使库存水平达到最小2)产品差异化时可以更好地匹配供应和需求3)减少了生产计划对预测的依赖2.亚马逊网上商店、Peapod公司、戴尔和一些家具制造商都使用了推-拉式供应链战略，尝试描述一下每一家公司都是如何运用风险分担概念的。
答：1.亚马逊:亚马逊从纯拉动式转换为推-拉式,因为销售额增大了。
边界是他们的区域性仓库。
这个变化是由于亚马逊的规模足够大，能够跨地区的汇集需求。
2.Peapod公司:类似于亚马逊，Peapod公司通过建立仓库从纯拉动式转换为推-拉式,这种仓库为一片地区的服务能力比传统仓库更强。
交货时间约束和服务水平也促使Peapod公司转为推-拉式。
可以使用推动式管理在风险分担和规模经济中占优。
电脑是根据买家指定的配置定制的,电脑装配应该使用拉动式管理。
4.家具公司:生产是基于拉动式但交付是推动式,因为运输成本高，且家具公司需要从一定时期的风险分担和规模经济中汇集需求。
第七章1.考虑一个大型折扣店。
讨论对于哪些产品和供应商，折扣店应该采用直接转运战略？对于哪些产品和供应商适合采用直接装运战略？答：以沃尔玛为例1.直接转运供应商的不易坏产品如啤酒、大米和洗发水,总销售额很大但在每个商店的需求很低,正适合直接转运策略。
这些产品可以与其他小容量的货物直接转运，实现一个整车运输到每个商店。
2.直接装运对于供应商，易腐和对时间敏感的产品,如水果和牛奶，适合直接转运策略，零售商订购的货物可以直接整车运送。
第八章1.为什么第三方物流行业发展如此迅猛？答：物流是一组复杂的任务,需要大量的资源,专业的分析、相关软件和大量投资于信息技术（更新速度非常快）。
因此,除非物流是一个公司的核心竞争力并有资源来运营它,否则很难设计和实施有效的物流业务。
因此,越来越多的企业愿意外包给第三方物流,它们有专业的分析，必要的软件和足够的资源来保持更新信息系统。
此外,由于这些第三方物流提供商有几个(或许多)的客户,他们有足够的规模经济去进行必要的资本投资，来经营先进的物流系统。
2.在本章中，我们讨论了零售商-供应商伙伴关系的三种类型：快速响应、连续补货，以及供应商管理库存。