益达广告分析ppt

合集下载
  1. 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
  2. 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
  3. 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。


By obtaining the satisfactions of the consumers, the company makes the consumers do the word-of-mouth advertising. So it not only gains more customers, but also saves a lot of cost.
Advertising strategy advices
Choose more creative advertising Enrich its advertising positioning Looking for a wider range of advertising media
Advice
Conclusion
Targeted advertising marketing strategy

This marketing strategy is that by understanding the target consumers and promoting them, the company can obtain the consumers’ favor.
As a result, it is successful to realize the customer's purchase.

Brand advertising marketing strategy

It not only makes an accurate position for its brand ,but also promotes it constantly.
These are conducive to the evolution of the development of better and faster.

The advertisement is successful!
Forms of micro film is attractive and charming Forms of a series for video clip is creative and multifarious Be benefit for generation and development of brand culture

In the eyes of the young, "Extra" is not only a brand.,but also become a synonym(同义词) for "sweet love"; the advertisement dramatic, like chewing gum are generally fresh. But this is the term widely supported; extra sweet light taste, like the sweet love. Both romantic and deep. Many students like.
Advertising media the company has used Micro film

Scenes
Only go off work? Yes.
(The lady takes two extras, one is in her hand, and other is on the counter.)
Advertising of relation marketing strategy
Targeted advertising marketing strategy
Brand advertising marketing strategy (品牌化广告营 销策略)
Advertising of relation marketing strategy

Marketing strategy analysis
Advertising of relation marketing strategy Targeted advertising marketing strategy
(关系化广告营 销策略)
(针对性广告营 销策略)
Brand advertising marketing strategy
Keep the brand vita
Simple advertising commentary
StatisticsHale Waihona Puke Baidu
Year
2010 2011 2012 2013 2014
Market share
54% 62% 53% 50% 63%
It reflects that Yida has an extraordinary brand influence.
Brand :YIDA (Extra)

Introduction
NAME:Yida FROM: America BORN: 1984 ACHIEVEMENT: To launch the first sugar free chewing gum, and become the first brand of global sugar free chewing gum in a short span of five years.
Hey,your extra(益达)!
It’s yours!”
What focus its advertisement puts on the product

Concept : Teeth health Slogan:Care teeth, care more about you! Product position: Sugar-free gum Target consumer: young people


Aim at

The people ,between the age of 15 to 30,pay attention to both their teeth and their health .
Mainly for middle and high income ,high level of education
相关文档
最新文档