梅赛德斯-奔驰_经销商试乘试驾活动车贴使用指南

前言Preface

•本文件供梅赛德斯-奔驰各地经销商自行使用，旨在提供关于梅赛德斯-奔驰试乘试驾活动车贴的设计参考及使用规范。

•This document provides Driving Thrill car sticker design and user guide for Mercedes-Benz dealers in China.

•试乘试驾车贴的设计和应用旨在协助经销商利用梅赛德斯-奔驰(中国)汽车销售有限公司提供的统一物料，推广所在地完成试乘试驾活动，体

现梅赛德斯-奔驰品牌的统一形象，从而进一步扩大试乘试驾活动的影响

力，促进销售。

•The design and application of test drive car stickers as provided b y Mercedes-Benz (China) Limited are to help the dealers to promote on ground test drive activities locally. With consistent b rand image and exposure, it would further strengthen the impact of the events to promote sales.

•各地经销商在实际制作和应用中务必按照本文件提供的相关规范和标准，确保呈现统一的视觉形象。

•Dealers should follow the guideline as explained in this document to ensure a consistent brand image in real practice.

车贴设计规范Car Sticker Design

试乘试驾活动车贴设计由梅赛德斯-奔驰标准字体（汉仪中宋简体，70%拉长）组成，为满足不同车型的使用，特提供两种不同颜色以及规格以供选择，具体如下：

The test drive car sticker is designed with Mercedes-Benz standard typeface (HYSong，70% condensed ). To ensure the car stickers can fit different car models, you will receive the car stickers with two colors and two sizes. Details as below:

•颜色 Color Comb ination

1)透明背景，黑色文字车贴

Black text with transparent background

2)透明背景，白色文字车贴

White text with transparent background

•尺寸Trim Siz e

1)100 x 20 (cm)，适用于所有梅赛德斯-奔驰四门轿车车辆

For all 4-door Mercedes-Benz passenger cars

2)120 x 20 (cm)，适用于所有梅赛德斯-奔驰两门轿车车辆

For all 2-door Mercedes-Benz passenger cars

车贴使用规范Applications

•车贴颜色选择Color application

¾银色、白色及其他浅色系车辆，请选用黑色文字车贴

Please use the car stickers with b lack text for vehicles with pale colors,

such as silver, white and the like.

¾黑色、红色及其他深色系车辆，请选用白色文字车贴

Please use the car stickers with white text for vehicles with dark colors,

such as black, red and the like.

•粘贴位置Location

¾前车门平整部位：车贴可根据车身设计弧线特点，选择较平整的部位粘贴，原则上在车门的左右居中粘贴，建议粘贴在腰线以上，车门把手以

下

The car sticks shall b e pasted on a flat surface of front doors. It is recommended to place the car sticker in the middle of the width of the door,

between the door handle and waist line

¾按照中文阅读习惯，两个前车门的车贴文字一致，均从左至右阅读The sticker on b oth car doors are identical, reading from the left to the

right.

¾车贴文字的起始位置，在两个车门上，应尽量保持一致

Please try to keep consistent position of the stickers on both car doors.

车贴效果图示例Demo

四门车贴效果示意On 4-door vehicles

驾驶者左侧道路视觉效果驾驶者右侧道路视觉效果

The driver seat side The front passenger side 局部特写Details

驾驶者左侧道路视觉效果驾驶者右侧道路视觉效果

The driver seat side The front passenger side

局部特写Details

两门车贴效果示意

驾驶者左侧道路视觉效果驾驶者右侧道路视觉效果

The driver seat side The front passenger side

局部特写Details