电子商务专业英语1实例教学-PPT课件

New Words(P36；1.1—1.5)
Affiliate marketing n.
关系营销
Brick –and mortar n. n. B2E Click –and mortar Collaborative commerce Corporate portals a. n. n. 实体 公司对雇员 虚拟兼实体 协同商务 公司门户
New
Requirements(chaperter one )
By
the end of this lesson, you should be able to □ define EC and know its various categories; □ describe some business modles; □discuss the benefit of EC to org\consumers\society;
Group homework (20 minutes)
word challenge(1—3week ) Role play--- Text discussion (business plan ) Role play---e-business website introduction Role play(12--16week) --- professional literature introduction
电子商务专业英语 （1 ）
郝晓玲(第一讲) 2009.9
Arrangement
:
(1)learn the e-business english (this term ) (2)learn business english (next term )
About
grade:
(1)Homework+performance(30%) (2)Middle term exam (20%) (3)Final exam(50%)
计算机主机 交易平台 团购 跨组织信息系统
hookup
Intrabusiness EC
n.
n.
无线电通讯网
企业内电子商务
Grid packet switching Intranet feasibility Location-based commerce malfunction protocol Bit
n. n. n. n.
制造业 企业联盟 价值主张，价值取向 电子采购 直销
n. n. n. n.
格网 封装交换 内部网 可行性 区域移动商务
n. n. n.
故障 协议；规程 二进位制，比特
Mass cusomization
Public portals
n.
n.
团体定制Hale Waihona Puke Baidu
公共门户
Revenue modle
Reverse auction Value proposition Vertical marketplace Virtual communities Viral markting Private networks Value-added networks Local area networks Vending machine
Overview of electronic commerce
Abstract: The chapter introduces the
basis concept of EC and its classifications ; benefits and limitations of EC ;the digital revolution and the economic impact of EC…
n.
n. n. n.
收益模式
逆向拍卖 价值取向 垂直市场 虚拟社区
n. n. n. n. n.
传销 专用网络 增值网 局域网 售卖机
Manufacturing consortia Value chain E-procurement Direct marketing logo hub inventories
What you should do after class?
1)Remember the new words 2)Preview the text to answer my questions about the text and find the difficulties in the text 3)Bulild a group to finish a big homework find a English professional literature from database
How to learn e-business English and the text
How
to learn e-business and the text
1)Profession word(1—3week) 2)Translate the sentence (4---8week ) 3)Understand the text(1---15week ) 4)Do some homework online (sometime) 5)Read the professional english literature (10—15week)
Customization
E-tailing n.
定制
电子跟踪
Boffins EDI Pentagon E2E mainframes Exchange Group purchasing IOS
n. n. n. a. n. n. n. n.
（俚）科技人员 电子数据交换 五角大楼（美国国防部大楼）
交易对交易
Requirements(chaperter one )
□discribe
the limitations of EC □discuss the contribution of EC in helping org respond to environmental pressures; □ discuss some major managerial issues regarding EC