高质量的服务-为神秘顾客检测项目建立起具有竞争优势的分析价值 Quality services

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Quality services and establishing strong competitive advantage based on the analytical
value of your mystery shopping program
Emil Tsankov ShopMetrics, Inc.
EXAMPL E
Personalized
What does “personalized” mean in the corporate context?
• Tailored to the individual • Oriented to the community
EXAMPL E
Suggested Reading
November 22nd 2007
What is this session about
• How to turn your technology into hard-toduplicate, distinct competitive advantage that will help you:
– Easily win new business – Retain your current clients
– Support for multiple languages – Support for multiple localizations – Auto-detect localizations
EXAMPL E
• Multipurpose – what are the needs of the different individuals that will use your technology
– having the right type of analytical tools to perfectly fit your clients’ needs.
The Technology Trend
Real-time information NOW
– Instant data – Less numbers, more INSIGHT (data explosion
Exciting
How is your ability to generate excitement important
• When competing for new business • In daily use – to retain your clients
Hale Waihona Puke Baidu
Functional
• Multicultural
– Strategic – Tactical – Operational
EXAMPL E
• Multifunction
– Standalone – Easy to integrate
Actionable
• Easy to read/comprehend • Put results in context • Less numbers, more INSIGHT • Focus on the key points/factors • Identify the key reasons • Derive conclusions
Performance Dashboards: Measuring, Monitoring, and Managing Your Business by Wayne W. Eckerson
Thank you !!
Thank you !!
Q&A
Q&A
• Topics to be covered are:
– understanding the different reporting needs clients have
– identifying the different types of users with regards to their reporting needs
– find what is relevant) – Self-service – Information at a glance – Less hassle, more value
The Objectives
IN SEARCH FOR THE VALUE PROPOSITION
EXCITING FUNCTIONAL ACTIONABLE PERSONAL
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