国际商务环境分析案例立顿在加拿大投资的PESTLE分析知识讲解
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Foreign investment can reinvest.
The Ecological Environment
An ecosystem is a system in which the biotic (plants, animals, people), the non-biotic (landforms, soil, water, climate) endure as a unit in nature.
Technological Environment
Technological environment is about the application of tools, methods and techniques to improve production and processes.
①Half our raw materials come from agriculture and forestry
and customs of a society. Actually, the social environment contains all kinds of activities behave in the society. △Lipton provides ethnic brands as we try to make immigrants feel at home. This unique channel brings in brands that include products from all over Asia, bringing in unique flavours and authenticity to our consumers in North America. △For Canada has been influenced by British, French and aboriginal cultures and traditions, it might also get the habit of drinking afternoon tea, or they might spend some of their spare time in the tea shop to have a cup of tasty tea, will they. As we all know that there' s purified water provided in public area all around Canada. So taking a cup of fresh tea is such an enjoyable thing, even more convenient than go and buy a bottle of soft drink. △As we can see in the graph, the climate in Canada is not suitable for people to take too much cold drink. Lipton might be an absolute great choice for the consumer to warm themselves up.
②essential amount of packaging materials reduce, reuse, recycle and eliminate
③reduce the environmental impacts
Social Environment Culture refers to the specific learned norms that reflect the attitudes, values, beliefs
·Legal system: common law ·Consumer safeguards: around 1 lawyer to every 450 people in Canada ·Cost of legal services: high ·Legal process: complex ·High health and safety standards
Making our food h百度文库althier
Economical Environment
Advantage
Fast and stable growth Low inflation rate Economic policy Consummate infrastructure Mature market
Disadvantage Fierce market competition.
To alter management conception and management system
The Political Environment
Constitutional monarchy Federal state Parliamentary democracy
The legal process in Canada is complex , so it' s important to have good legal consultant. As Lipton is capable to own professional legal institutions, our company can enter Canada.
Lipton'
s entering Canadian market
--PESTLE analysis
Lipton Lipton is one of the world's great refreshment brands,
making a big splash in the global beverages market with teabased drinks including leaf tea, infusions, ready-to-drink tea and other healthy, refreshing alternatives to soft drinks. It is the epitome of international quality. Lipton Yellow Label's assurance of quality has helped it become the world's largest selling tea brand. Specially plucked from the best tea gardens of Kenya and blended to perfection - it is truly the gold standard in tea. The 100% International Blend - made with one of the best technologies available in the world, has been brought to you to provide the finest tea drinking experience.
Canada is not the country which produce teas, so Lipton does not have the advantage in material. But we can invest and set factories in Canada.
The Legal environment
The Ecological Environment
An ecosystem is a system in which the biotic (plants, animals, people), the non-biotic (landforms, soil, water, climate) endure as a unit in nature.
Technological Environment
Technological environment is about the application of tools, methods and techniques to improve production and processes.
①Half our raw materials come from agriculture and forestry
and customs of a society. Actually, the social environment contains all kinds of activities behave in the society. △Lipton provides ethnic brands as we try to make immigrants feel at home. This unique channel brings in brands that include products from all over Asia, bringing in unique flavours and authenticity to our consumers in North America. △For Canada has been influenced by British, French and aboriginal cultures and traditions, it might also get the habit of drinking afternoon tea, or they might spend some of their spare time in the tea shop to have a cup of tasty tea, will they. As we all know that there' s purified water provided in public area all around Canada. So taking a cup of fresh tea is such an enjoyable thing, even more convenient than go and buy a bottle of soft drink. △As we can see in the graph, the climate in Canada is not suitable for people to take too much cold drink. Lipton might be an absolute great choice for the consumer to warm themselves up.
②essential amount of packaging materials reduce, reuse, recycle and eliminate
③reduce the environmental impacts
Social Environment Culture refers to the specific learned norms that reflect the attitudes, values, beliefs
·Legal system: common law ·Consumer safeguards: around 1 lawyer to every 450 people in Canada ·Cost of legal services: high ·Legal process: complex ·High health and safety standards
Making our food h百度文库althier
Economical Environment
Advantage
Fast and stable growth Low inflation rate Economic policy Consummate infrastructure Mature market
Disadvantage Fierce market competition.
To alter management conception and management system
The Political Environment
Constitutional monarchy Federal state Parliamentary democracy
The legal process in Canada is complex , so it' s important to have good legal consultant. As Lipton is capable to own professional legal institutions, our company can enter Canada.
Lipton'
s entering Canadian market
--PESTLE analysis
Lipton Lipton is one of the world's great refreshment brands,
making a big splash in the global beverages market with teabased drinks including leaf tea, infusions, ready-to-drink tea and other healthy, refreshing alternatives to soft drinks. It is the epitome of international quality. Lipton Yellow Label's assurance of quality has helped it become the world's largest selling tea brand. Specially plucked from the best tea gardens of Kenya and blended to perfection - it is truly the gold standard in tea. The 100% International Blend - made with one of the best technologies available in the world, has been brought to you to provide the finest tea drinking experience.
Canada is not the country which produce teas, so Lipton does not have the advantage in material. But we can invest and set factories in Canada.
The Legal environment