国际服务贸易双语

国际服务贸易（双语）(International trade in services)

课程教案

2018 - 2019学年第一学期

西安培华学院会计与金融学院

课程教案基本信息表

2018 - 2019学年第一学期授课计划

2018- 2019学年第一学期授课计划表

Chapter 1 Introduction to Service Economy （6hrs）

【Teaching Purposes and Requirements】

●Grasp the basic concept，classification and features of service,

● Familiarize the relative theory of service industry

●Understand the basic concept of the trade in services

【Learning Objectives】

This chapter mainly explains the basic concept of international service trade, including service, service industry and service trade.

【Key and difficult points】

Grasp the basic concept，classification and features of service, service industry and service trade

Understand the basic concept of the trade in services

【Teaching Contents】

Step 1: Warm-up (case discussion)

1.What is service in your mind? Or give me some key words related to service.

Key: It’s quite different from go ods, which is visible and tangible. It means you can see it, touch it and transfer it to others. While service is invisible and intangible, you can just feel it—it's a kind of mental satisfaction, to meet customers’ specific needs.

Another feature is when you buying service it will be produced and consumed at the same time.

2.How about China’s service industry development in the past days?

Key: With the rapid development of the world service economy, the core of the international trade is turning from the traditional trade in goods into the one in services.

Generally speaking, though China trade in services started in the low point, it has improved rapidly with great potentiality.

In order to enlarge the trade scale, improve the trade structure in services and promote the world competitive power of trade in services, international trade in services will be a new increase in the will-be economy in our country.

Step 2:

Section 1 Understanding of service

In the economics, goods that can satisfy people’s nee ds can be divided into two kinds:

① free goods ② economic goods

•Free goods---you don’t need to try your effort to obtain; such as sun, air, sea, mountain.

•Economic goods– you have to show your effort to obtain them, which are so important and limited in this society. They can be divided into two: tangible goods and intangible services.

Firstly let’s go over the historical definition of service.

1.1 definition of service

1). Before the World War Ⅱ: Definition of services were not clear.

＊French economist— Jean Baptiste Say (萨伊，1767-1832)

He proposed in the book Introduction to Political Economics that the invisible goods(service) are the fruit of human labor and the capital outcome as well.

＊French economist— Claude Frederic Bastiat (巴斯夏,1801-1850)

Bastiat contributed a lot in the theory of service economics with his main idea to the service value called Transaction Theory. He proposed in the book Theory of Economic Harmony that this(labor service) is one effort.To A, service is the effort he provides and to B, service is the demand and contentment. Labor service must include the transaction of transfer because it cannot be supplied if it is not accepted by people.