学术英语(社科)Unit 7 PPT

Unit 7
Change in Journalism
Text A
Critical reading and thinking of Text A
Text Analysis
Read Para. 1 and find out the qualities of the new form of journalism
学术英语 社科
Academic English for Social Sciences
7
Change in Journalism
In the era when technology is changing every aspect of our lives, the ways of reporting and viewing news are inevitably affected. How digital technology-driven products like iPad, Kindle are impacting traditional journalism is the focus of this unit.
Unit 7
Change in Journalism
• Text A
– Critical reading and thinking – Difficult sentences – English language for
academic purpose
• Specialized vocabulary • Collocations • Signpost language • Formal English
Unit 7
Change in Journalism
Text A
Critical reading and thinking of Text A
Text Analysis
Argument:
A set of economic, regulatory, and cultural forces, driven by technological change, are converging to bring about a massive shift in the nature of journalism at the millennium. (causes)
ubiquitous news, global information access, instantaneous reporting, interactivity, multimedia content, and extreme content customization
Unit 7
Change in Journalism
TBaidu Nhomakorabeaxt A
Critical reading and thinking of Text A
Text Analysis
Advantages: a potentially better form of journalism
Disadvantage: It presents many threats to the most cherished values and standards of journalism (authenticity of content, source verification, accuracy, and truth)
Unit 7
Change in Journalism
Text A
Critical reading and thinking of Text A
Lead-in
Task Watch the video clip and complete the sentences according to what you have heard.
1 The topic of the video clip is _e_-b_o_o_k_s_. 2 The benefits of e-books include: They can _s_to_r_e__h_u_n_d_r_e_d_s_o_f_t_i_tl_e_s; they are _p_o_r_ta_b_l_e_ and allow readers to _d_o_w__n_lo_a_d__b_o_o_k_s_; they enable people to _re_a_d__th__e_s_t_o_ry__o_u_t_l_o_u_d_. 3 The number of e-book titles stocked by Amazon.com is 3_0_0_,_0_0_0_e_-_b_o_o_k__ti_t_le_s_. 4 The reason to choose digital releases is to s_a_v_e__o_n_t_h_e__c_o_s_ts__o_f_p_r_o_d_u_c_i_n_g_a__b_o_o_k. 5 The critics think e-books are _n_o__t _a_s_e_n_g_a_g_i_n_g__a_s_t_ra_d__it_io_n_a_l_p_a_p__e_r _b_o_o_k_s. 6 The legal settlement dictates ___G_o_o_g_l_e_h_a_s__g_o_t_t_h_e_r_i_g_h_ts__t_o_m__il_li_o_n_s_o__f _ _c_o_p_y_r_ig__h_te_d__ti_t_le_s__in_s_t_e_a_d_o__f _A_m_a_z_o_n_ which is opposed by _M__ic_r_o_s_o_f_t _a_n_d_Y_a_h__o_o_.
Unit 7
Change in Journalism
Unit Contents
Lead-in Text A Text B Text C Listening Writing
Unit 7
Change in Journalism
• Lead-in
– Lead-in task
Unit 7
Change in Journalism