儿童智能玩具调研报告

儿童智能玩具调研报告摘要：在居民家庭收入明显增加以及“4+2+1”家庭结构的影响下，家长对于孩子的投入也随之加大，对孩子的投资似乎也变得更加“随意”与“舍得”。据悉，我国儿童消费支出占家庭总支出的比例仍在不断的上涨。而让人惊叹的是城市儿童人均玩具消费支出为35元，儿童玩具成为了儿童消费市场新的创收利润点。面对如此机遇，形式创新是关键。

高科技的儿童智能玩具市场是一个极具潜力的市场。网络信息时代的异军突起，带动了儿童玩具市场的巨大变革。传统的儿童玩具已经不能满足现当代儿童益智娱乐的需求，尤其当二胎政策开放之后，儿童玩具市场将会面临更大的冲击，也是一次极大的机遇。儿童智能玩具的市场也将会更加广阔的市场和前景，由于儿童智能玩具市场发育尚未完全，缺乏领军产品，若是能够及时坚定的开拓市场，用全新的、能引起消费者和媒体关注的产品理念，树立新产品的行业先锋形象，就能逐步成为儿童智能玩具市场的旗帜。

关键词：儿童；智能；市场调查；玩具

Investigation report on children's intelligence toys

LIU Feifei

Abstract:In the household income of residents increased significantly and the influence of "4+2+1" structure of the family, the parents also increased accordingly for the children's investment, investment for children seems to have become more "free" and "children's consumption expenditure. It is reported that China accounted for the total household expenditure proportion is constantly rising. The amazing is the per capita consumption expenditure for city children's toys 35 yuan, children's toys, children's consumer market has become the new profit point. Facing the opportunity, innovation is the key.

the high-tech intelligent toy market is a very potential market. The sudden emergence of the era of network information, leading to the great changes in the children's toy market. The traditional children's toys have been unable to meet the needs of modern and contemporary children's educational entertainment, especially when the two child policy and opening up, children's toys market will face greater impact and a great opportunity. Children intelligent toy market will more wide market and prospect, because children intelligent toy market development is not yet complete, lack of leading products, if can timely adhere to open up the market, with a new, can caused consumers and the media focus on the product concept, To establish the image of the industry pioneer of new products, will be able to gradually become the banner of the children's smart toy market.

Key words: children; intelligence; Market Research; toys

目录

1.目标人群分析 (1)

儿童心理特点 (1)

儿童认知特点 (2)

儿童行为的发展特点 (3)

中国儿童的教育现状 (3)

2.中国儿童玩具市场 (1)

中国儿童玩具市场概况 (1)

中国儿童玩具市场现状分析和发展 (1)

儿童玩具的整体结构不合理，不能适应各年龄层次儿童的不同需求 (1)

玩具市场缺乏主动性和引导性 (1)

玩具价格较贵 (2)

市场缺乏教育性玩具 (1)

3.中国儿童智能玩具市场 (1)

儿童智能玩具的定义 (2)

中国儿童智能玩具的发展潜力 (2)

儿童智能玩具的分类 (1)

儿童智能玩具的功能 (1)

国内外市场现有儿童智能玩具分析 (1)

4.中国儿童的家庭情况分析 (4)

家长年龄 (4)

表4－1 (5)

家长性别 (5)

表4－2 (5)

家长学历 (5)

表4－3 (5)

家长职业 (5)

表4－4 (6)

家庭儿童数量 (6)

表4－5 (6)

孩子所处阶段 (6)