国际商务环境分析案例：立顿在加拿大投资的PESTLE分析知识讲解
合集下载
相关主题
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
·Legal system: common law ·Consumer safeguards: around 1 lawyer to every 450 people in Canada ·Cost of legal services: high ·Legal process: complex ·High health and safety standards
The legal process in Canada is complex , so it’s important to have good legal consultant. As Lipton is capable to own professional legal institutions, our company can enter Canada.
Technological Environment
Technological environment is about the application of tools, methods and techniques to improve production and processes.
①Half our raw materials come from agriculture and forestry
Making our food healthier
Economical Environment
Advantage
Fast and stable growth Low inflation rate Economic policy Consummate infrastructure Mature market
Disadvantage Fierce market competition.
To alter management conception and management system
The Political Environment
Constitutional monarchy Federal state Parliamentary democracy
Lipton’s entering Canadian market
--PESTLE analysis
Lipton Lipton is one of the world's great refreshment brands,
making a big splash in the global beverages market with teabased drinks including leaf tea, infusions, ready-to-drink tea and other healthy, refreshing alternatives to soft drinks. It is the epitome of international quality. Lipton Yellow Label's assurance of quality has helped it become the world's largest selling tea brand. Specially plucked from the best tea gardens of Kenya and blended to perfection - it is truly the gold standard in tea. The 100% International Blend - made with one of the best technologies available in the world, has been brought to you to provide the finest tea drinking experience.
Canada is not the country which produce teas, so Lipton does not have the advantage in material. But we can invest and set factories in Canada.
ቤተ መጻሕፍቲ ባይዱ
The Legal environment
Foreign investment can reinvest.
The Ecological Environment
An ecosystem is a system in which the biotic (plants, animals, people), the non-biotic (landforms, soil, water, climate) endure as a unit in nature.
and customs of a society. Actually, the social environment contains all kinds of activities behave in the society. △Lipton provides ethnic brands as we try to make immigrants feel at home. This unique channel brings in brands that include products from all over Asia, bringing in unique flavours and authenticity to our consumers in North America. △For Canada has been influenced by British, French and aboriginal cultures and traditions, it might also get the habit of drinking afternoon tea, or they might spend some of their spare time in the tea shop to have a cup of tasty tea, will they. As we all know that there’s purified water provided in public area all around Canada. So taking a cup of fresh tea is such an enjoyable thing, even more convenient than go and buy a bottle of soft drink. △As we can see in the graph, the climate in Canada is not suitable for people to take too much cold drink. Lipton might be an absolute great choice for the consumer to warm themselves up.
②essential amount of packaging materials reduce, reuse, recycle and eliminate
③reduce the environmental impacts
Social Environment Culture refers to the specific learned norms that reflect the attitudes, values, beliefs
The legal process in Canada is complex , so it’s important to have good legal consultant. As Lipton is capable to own professional legal institutions, our company can enter Canada.
Technological Environment
Technological environment is about the application of tools, methods and techniques to improve production and processes.
①Half our raw materials come from agriculture and forestry
Making our food healthier
Economical Environment
Advantage
Fast and stable growth Low inflation rate Economic policy Consummate infrastructure Mature market
Disadvantage Fierce market competition.
To alter management conception and management system
The Political Environment
Constitutional monarchy Federal state Parliamentary democracy
Lipton’s entering Canadian market
--PESTLE analysis
Lipton Lipton is one of the world's great refreshment brands,
making a big splash in the global beverages market with teabased drinks including leaf tea, infusions, ready-to-drink tea and other healthy, refreshing alternatives to soft drinks. It is the epitome of international quality. Lipton Yellow Label's assurance of quality has helped it become the world's largest selling tea brand. Specially plucked from the best tea gardens of Kenya and blended to perfection - it is truly the gold standard in tea. The 100% International Blend - made with one of the best technologies available in the world, has been brought to you to provide the finest tea drinking experience.
Canada is not the country which produce teas, so Lipton does not have the advantage in material. But we can invest and set factories in Canada.
ቤተ መጻሕፍቲ ባይዱ
The Legal environment
Foreign investment can reinvest.
The Ecological Environment
An ecosystem is a system in which the biotic (plants, animals, people), the non-biotic (landforms, soil, water, climate) endure as a unit in nature.
and customs of a society. Actually, the social environment contains all kinds of activities behave in the society. △Lipton provides ethnic brands as we try to make immigrants feel at home. This unique channel brings in brands that include products from all over Asia, bringing in unique flavours and authenticity to our consumers in North America. △For Canada has been influenced by British, French and aboriginal cultures and traditions, it might also get the habit of drinking afternoon tea, or they might spend some of their spare time in the tea shop to have a cup of tasty tea, will they. As we all know that there’s purified water provided in public area all around Canada. So taking a cup of fresh tea is such an enjoyable thing, even more convenient than go and buy a bottle of soft drink. △As we can see in the graph, the climate in Canada is not suitable for people to take too much cold drink. Lipton might be an absolute great choice for the consumer to warm themselves up.
②essential amount of packaging materials reduce, reuse, recycle and eliminate
③reduce the environmental impacts
Social Environment Culture refers to the specific learned norms that reflect the attitudes, values, beliefs