面包店营销分析ppt

2015-3-12
Bread varities
Low sales volume
Little-known brand Low number of customers
2015-3-12
s
abundant sorts of bread more room for development
easily meet sutdents' needs
Bakery Marketing Analysis
Operation Status SWOT analysis Suggestions
operation status
• low sales volume • little-known brand • low number of customers
2015-3-12
publicity methods
2015-3-12
Design of packing
• fashionable image • bundled packing with surprise • novel design for lovers
2015-3-12
service
◈ a shopping guide needed
2015-3-12
w
bad taste of bread not fresh easy to expiry date not appealing to favor of most students
2015-3-12
W
2015-3-12
Biblioteka Baidu
o
2015-3-12
launching new products to push the sales volume potential targeted customers improvement of
2015-3-12
T
Fiercer competitivenescomparing to the other two bakery Unfavorable geographic position
2015-3-12
design of packing
service strategy
promotion strategy
2015-3-12
publicity
• having a original name for each products • hold bread eating competition through various clubs in our school • creating eye-catching stuff in bakery
◈ goods delivered at their destination
2015-3-12
Promotion
• using one of four functions of wechat :quick scan of Q.R code to enjoy the 5%-10% discounts • putting a limited time to promote some of the products • encouraging a certain number of certificate of receipts to get a gift or other surprises