市场营销第十七章中英双语知识点总结

SY第十七章

Direct marketing

直接营销

Connecting directly with carefully targeted segments or individual consumers, often on a one-to-one, interactive basis.

与目标明确的细分市场或个人消费者直接联系，通常以一对一的交互为基础。

Customer database

客户数据库

An organized collection of comprehensive data about individual customers or prospects, Including geographic, demographic, psychographic, and behavioral data.

关于单个客户或前景的综合数据的有组织的集合，包括地理、人口、心理和行为数据。

Direct-mail marketing

直邮营销

Marketing that occurs by sending an offer, announcement, reminder, or other item directly to a person at a particular address.

通过直接向特定地址的人发送要约、公告、提醒或其他项目而发生的营销。

Catalog marketing

目录营销

Direct marketing through print, video, or digital catalogs that are mailed to select customers, made available in stores, or presented online.

通过打印、视频或数字目录进行直接营销，这些目录被邮寄给选择客户、在商店提供或者在线呈现。

Telemarketing

电话营销

Using the telephone to sell directly to customers.

使用电话直接向客户销售。

Direct-response television (DRTV) marketing Direct marketing via television, including direct-response television advertising ( or infomercials) and interactive television (TM advertising. 直接响应电视（DRTV）营销通过电视的直接营销，包括直接响应电视广告（或广告）和交互式电视（TM广告）。

Online marketing

网络营销

Efforts to market products and services and build customer relationships over the Internet.

努力通过互联网推销产品和服务并建立客户关系。

Internet

互联网

A vast public web of computer networks that connects users of all types around the world to each other and an amazingly large information repository.

一个庞大的计算机网络公共网络，连接世界各地的各种用户彼此，以及一个惊人的大型信息库。

Click-only companies

只点击公司

The so-called dot-coms, which operate online only and have no brick-and-mortar market presence.

所谓的网络公司，只在网上运营，没有实体市场。

Click-and-mortar companies

点击实体公司

Traditional brick-and-mortar companies that have added online marketing to their operations.

传统的实体公司已经在他们的运营中加入了在线营销。

Business-to-consumer(B-to-C) online marketing

企业对消费者(B-to-C)在线营销

Businesses selling goods and services online to final consumers.

企业将商品和服务在线销售给最终消费者。

Business-to-business(B-to-B) online marketing

企业对企业(B-to-B)网络营销

Businesses using online marketing to reach new business customers, serve current customers more effectively, and obtain buying efficiencies and better prices.

企业利用网络营销来接触新的业务客户，更有效地为现有客户服务，并获得购买效率和更好的价格。

Consumer-to-consumer(C-to-C) online marketing

消费者对消费者(C-to-C)在线营销

Online exchanges of goods and information between final consumers.

最终消费者之间商品和信息的在线交流。

Blogs

博客

Online journals where people post their thoughts, usually on a narrowly defined topic.

人们在网上发表思想的杂志，通常是关于一个狭义的主题。

Consumer-to-business(C-to-B) online marketing

消费者对企业(C-to-B)在线营销

Online exchanges in which consumers search out sellers, learn about their offers initiate purchases, and sometimes even drive transaction terms.

在线交流中，消费者搜索卖家，了解他们的报价，开始购买，有时甚至驱动交易条款。

Corporate(or brand) Web site

公司(或品牌)网站