大数据驱动企业业务转型实践
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Advanced Data Analytics for Automotive OEMs How Data drives Business Success
--- Handout for Delegates ---
Ingo Fenslau Director Automotive Teradata Germany
Classic Automotive Supply Chain German OEMs in the 70s (simplified)
Customer Manufacturing
Logistics
Product
(Car)
R&D
Suppliers
Logistics Dealer Service
Automotive OEMs Today
Internal and External Challenges
Customer
Manufacturing Logistics
Product (Car)
R&D
Suppliers
Logistics
Dealer
Service
Growing product portfolio
Growing product complexity
Global supply & production
Digititalization & faster cycles
Changing customer expectations Changing competitive landscape Legal environment (e.g. for
self-driving car)
Financial pressure
Organizational transformation
The Disruptive Challengers!
?
Turn Way to Success...
… is the Data Driven Enterprise
Old model Competitive advantage comes from physical engineering capabilities
New model Competitive advantage shifts towards data and software, combined with engineering
Typical Big Data Scenarios •Marketing/Sales
•CRM
•Customer Segmentation
•Connected Car
•After-Sales/Car Diagnostics •Industry 4.0 (IoT in Production)
•R&D (loop back engineering,
test data,...)
Typical Characteristics of Projects •Big Data projects in most cases
in lab or pilot approach
•Very few holistic approaches
(i.e. cross business units)
•Long cycles to identify the right
use-cases. Missing acceptance
for discovery approach.
Things have changed
© 2014 Teradata
Relational Data
(The …classics “: Data that is in
tables …)
Polystructured Data
(Data that cannot be put into tables …)
1980
Today
…everything was structured!
20% ERP Data 80% Non ERP Data
That ´s the real challenge!
20% Non ERP Data 80% ERP Data
Data Management – Paradigm Shift
IT delivers a platform
for storing, refining, and
analyzing all data sources
Multi-structured & Iterative Analysis Big Data Analytics
Business explores data for
questions worth answering Business determines
what questions to ask Structured & Repeatable Analysis Classic BI
IT structures the data to answer those questions
“Without data
you’re just another person with an opinion”
W. Edwards Deming
“Let My Dataset Change Your Mindset”
Hans Rosling
Medical Professor, Karolinska Institute
Strong Data Culture…