心理账户对消费者消费行为的影响研究

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心理账户对消费者消费行为的影响研究
作者：陈乾鑫， 孙晓敏
作者单位：北京师范大学心理学院,应用实验心理北京市重点实验室,北京100875
刊名：
心理研究
英文刊名：Psychological Research
年，卷(期)：2011,04(4)
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1.汪明心理账户在幼儿教育中的应用[期刊论文]-教育导刊·幼儿教育2008(9)
2.韩丹基于心理账户理论对返券促销的心理学分析[期刊论文]-商场现代化2008(7)
3.赵伟珍试论心理账户理论的两大特征[期刊论文]-现代商业2011(8)
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