海尔是世界白色家电第一品牌

Haier is the world's white goods brand, was founded in 1984, Qingdao, China. As of 2009, Haier established 29 manufacturing bases in the global,8 comprehensive research and development centers and 19 overseas trading companies, employees more than 6 million. In 2009, Haier achieved global turnover of 124.3 billion yuan, 81.2 billion brand value, for 8 consecutive years ranked the most valuable Chinese brand list.

However, twenty years ago, Haier is also a collective loss of 1.47 million small factories. Factory disorganized, factory regulations turned out to be not allowed to relieve them in the workshop.

So what makes this former small group factory into a turnover of 100 billion global multinational corporations? For The reason, I think that Zhang rui mi n’s leadership style played an important role.

So what is leadership style?

The leadership is the process of influencing others to achieve the organizational goals. The leadership is an interaction between the leader,the followers, and the situation. And how Zhang rui min use the leadership style?

First, we analyze:

1. How Zhang rui min establishes linkage between the organization’s goals/objectives and the responsibilities and commitment of relevant teams and individuals within it.

a. Zhang thinks that give employees a sense of belonging. Haier give the employees many opportunities to participate in the development and construction company.

b. To give employees enterprise culture: that is, spiritual beliefs of employees. So that employees and business integration. and they will think they are the company people. c．Give the staff room to grow: a good training, a very good career planning for their personal, these all is very attractive to employees.

d．Put the Benefits of employees linked to the performance of enterprises, performance evaluation, combined with a small part of the shares or options can play a very good incentive.

e.Of course, also do some emotional investment to the staf

f. In this Haier set up

complete incentive mechanisms, including the responsibility motivation, target incentive, honor incentives, material incentives and so on.

f. System of internal competition for posts by Haier, the vacant positions are posted on bulletin boards unified, any employee can participate in recruitment.

Analysis of these measures above，try to meet employee’s emotional needs and give employees full participation and help employees identify their performance strengths&weakness.It can be seen that Zhang's leadership style emphasis on affiliative style, democratic style and coaching style.

2.How leadership uses techniques of role modeling, effective

communication, consultation and decision making to influence groups and individuals within the organization.

Techniques of role modeling.

Zhang through establish role models, setting high performance standards to encourage employees, to mobilize staff enthusiasm and motivation.

Effective communication:

For this, Zhang said: communication is more important than power.

So how dose Zhang use the effective communicate to influence groups and individuals within the organization?

a. Control. Effective communication can know the employees’ ideas, opinions and so on. Early discovery and solve problems and eliminate misunderstanding. Helpful to the control of conflict.

b. Coordination. Effective communication helps to coordinate the individuals, departments and form a good corporate culture.

c．Motivation .leaders will be able to communicate effectively to create a harmonious working environment and atmosphere, and enhance employee sense of responsibility and sense of belonging, encouraging employees to be performance contacts. d．Exchange. Effective communication can make the concept of the company into the concept of employees. Help enhance the team's cohesion.

Effective consultation.

Effective consultation including all views in the decision-making, can reduce the