论文分析PPT

The dynamics of user experience • the relative dominance of different product qualities evolve across different phases in the adoption of a product over time
A great company
critical success factors?
• • • • Technology Innovation Marketing Method …
(用户体验）
Apple Inc. cares about everything relating to user experience most. Especially Jobs does.
generalized knowledge
SALES? DESIGN?
Aggregate
idiosyncratic insights
• What can the knowledge of the dynamics of user experience do for a company
design? sales? …?
Longitudinal versus retrospective approaches
General Structure
How to measuere the dynamic of experience
review
existing approaches to measuring the dynamics of user experience
Lead to
Initial purchase
SHFIT
Establishing prolonged use
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——开发框架的使用和推广
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The eighth team in College of Computer
——开发框架的使用和推广
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the approach proposed in this paper
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Questions: 1. what causes these changes? 2. And which product qualities dominate in each of these phases? 3. ……
experience narratives:
I have used this product for three weeks. And I think……
introduces
the methodological approach proposed in this paper
Reductive approaches
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Holistic approaches
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Product qualities
1
2
3
◆ simulation ◆ learnability
◆ usefulness ◆ long-term usability
◆ personal ◆ social
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Brand Experience
The way it looks and feels must be pleasing. This helps create an overall “Did brand experience. the user
Feeling
have as delightful an experience as possible doing so?”
——开发框架的使用和推广
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What is the article mainly talking about
• how to measure the dynamics of user experience over time effectively, and what are the results
User experience
• UX starts by being useful. What’s user experience? Desirability • What’s your own experience when you bought something?
Functionality, people must be able to use it. Usability Utility
——开发框架的使用和推广
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Existing Approaches
usefulness
external factor usability attitude behavior intention technology actual use
Advantages
they can provide rich insights into users’experiences in different context
Disadvantages
they are increaingly laborious when one needs to generalize over large populations of users and products,and inquire into long periods of time
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——开发框架的使用和推广
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User experience
marketing
It is useful to me. It meets my needs
Impression
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——开发框架的使用和推广
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Measuring the dynamics of remembered Experience over time
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The eighth team in College of Computer
——开发框架的使用和推广
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The eighth team in College of Computer
——开发框架的使用和推广
accessible
——开发框架的使用和推广
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Prolonged use • An increasing number of products failing to satisfy user’ true needs • Products increasingly becoming service-centered
Reductive example
approaches
Observational Variable 1
Observational Variable 2
Observational Variable n
questionnaire
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3
provide limited insight into the reasons
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——开发框架的使用和推广
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Existing Approaches
limitation approaches
3. The Day Reconstruction Method
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——开发框架的使用和推广
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About longitudinal approaches
Product qualities User experience
useful
Product qualities
usable valuable
desirable
findable
credible
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The eighth team in College of Computer The eighth team in College of Computer
——开发框架的使用和推广
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PART I
PART II
Reductive versus holistic approaches
Existing Approaches
Reductive
approaches
model
points
questionnaire
◆ Technology Acceptance Model ◆ pragmatic/hedonic quality
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——开发框架的使用和推广
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Existing Approaches
1
challenge the content validity of the model
limitation example
2
lead to distorted data
holistic
period
百度文库
inquire
Self-report
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——开发框架的使用和推广
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Existing Approaches
approaches
holistic example example
usability
user experience sales customer service
innovation
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——开发框架的使用和推广
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——开发框架的使用和推广
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PART I
PART II
Reductive versus holistic approaches
Longitudinal versus retrospective approaches
Longitudinal versus retrospective approaches • Some longitudinal approaches 1. Event-contingent diaries 2. The Experience Sampling Method