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– freight prepaid – freight absorption – phantom freight – FOB船上交货(离岸价格) origin
(a; p. 16)
4-13
___________ 指的是在交货时支付运费.
A 运费吸收 B 货运收益率 C 运费到付 D FOB 目的地
4-14
《2010国际贸易术语解释通则》
4-3
抵岸成本指的是（ ） A通过水陆运输发运的产品 B货到付款的产品 C预付费的装运 D 既包括产品成本又包括运输成本
4-4
Landed costs refer to:
– a product that is shipped via surface transport
– a product that is quoted cost on delivery (COD)
– a prepaid shipment – a price that includes both the cost of the
product plus transportation to the buyer
4-2
为何市场倾向于FOB目的港定价
为什么营销人员倾向于更喜欢目的地定价而原产地 定价？ 首先，它使一个公司能够扩大其产品的地理区域， 因为远距离客户不支付运输的全部费用。其次，因 为每个买家都有相同的落地成本，对某区域而言更 容易为公司申请一个统一的零售价。第三，因为卖 方控制的物流网络，它可以以一个最有利的方式， 实现卖方的总体目标。
(d; p. 15) 4-5
___________是由住在装运点附近的顾 客支付超额运费。 A运费吸收
B包括运费的价格 C在售价上加计的假设运费 D抵岸价格
4-6
___________ is the excess freight bill paid by customers who live near the shipping point.
– consignees must arrange for the transportation of the purchased product
– the seller always receives the same net from each sale
(b; p. 15)
4-10
___________ 指的是在装运时支付费用 给承运人。 A 运费预付
第三章思考题 为何市场倾向于FOB目的港定价
Chapter 4
CR (2004) Prentice Hall, Inc.
4-1
为何市场倾向于FOB目的港定价
Why do marketers tend to prefer FOB destination pricing rather than FOB origin pricing? There are several reasons why marketers like FOB destination pricing. First, it enables a company to expand the geographic area to which its product is sold because distant customers in a region do not pay the full costs of transportation. Second, because each buyer has the same landed cost, it is easier for a company to apply a uniform retail price on a regional or national basis. Third, because the seller controls the logistics network, it can function in a manner that is most beneficial to the seller’s overall objectives.
4-15
市场营销组合的四个基本组成部分包括 所有以下情况除外： A 价格 price
B 生产production C 产品product D 地点place
4-16
The four basic components of the marketing mix include all of the following except:
___________ refers to charges being paid at the time of shipment delivery.
– freight absorption – freight yield – freight collect – FOB destination
(c; p. 16)
4-9
In FOB origin pricing, all of the following are true except:
– prices quoted报价 do not include transpБайду номын сангаасrtation to the consignee收货人
– marketers can adopt uniform prices on a regional or national basis
B 运费吸收 C 虚假运费 D FOB船上交货(离岸价格) origin
4-11
(a; p. 16)
4-12
___________ refers to a situation where the applicable charges are paid at the time a shipment is tendered to a carrier.
– freight absorption运费吸收 – delivered price包括运费的价格 – phantom freight在售价上加计的假设运费 – landed price卸岸价格
4-7
(c; p. 15)
4-8
在FOB装运港定价中，下面哪一个是错 误的（） A报价不包括到收货人的运输 B市场采用全国统一价格 C收货人必须为采购的产品运输安排 D卖方从每一笔销售中总接受相同的净利 润
(a; p. 16)
4-13
___________ 指的是在交货时支付运费.
A 运费吸收 B 货运收益率 C 运费到付 D FOB 目的地
4-14
《2010国际贸易术语解释通则》
4-3
抵岸成本指的是（ ） A通过水陆运输发运的产品 B货到付款的产品 C预付费的装运 D 既包括产品成本又包括运输成本
4-4
Landed costs refer to:
– a product that is shipped via surface transport
– a product that is quoted cost on delivery (COD)
– a prepaid shipment – a price that includes both the cost of the
product plus transportation to the buyer
4-2
为何市场倾向于FOB目的港定价
为什么营销人员倾向于更喜欢目的地定价而原产地 定价？ 首先，它使一个公司能够扩大其产品的地理区域， 因为远距离客户不支付运输的全部费用。其次，因 为每个买家都有相同的落地成本，对某区域而言更 容易为公司申请一个统一的零售价。第三，因为卖 方控制的物流网络，它可以以一个最有利的方式， 实现卖方的总体目标。
(d; p. 15) 4-5
___________是由住在装运点附近的顾 客支付超额运费。 A运费吸收
B包括运费的价格 C在售价上加计的假设运费 D抵岸价格
4-6
___________ is the excess freight bill paid by customers who live near the shipping point.
– consignees must arrange for the transportation of the purchased product
– the seller always receives the same net from each sale
(b; p. 15)
4-10
___________ 指的是在装运时支付费用 给承运人。 A 运费预付
第三章思考题 为何市场倾向于FOB目的港定价
Chapter 4
CR (2004) Prentice Hall, Inc.
4-1
为何市场倾向于FOB目的港定价
Why do marketers tend to prefer FOB destination pricing rather than FOB origin pricing? There are several reasons why marketers like FOB destination pricing. First, it enables a company to expand the geographic area to which its product is sold because distant customers in a region do not pay the full costs of transportation. Second, because each buyer has the same landed cost, it is easier for a company to apply a uniform retail price on a regional or national basis. Third, because the seller controls the logistics network, it can function in a manner that is most beneficial to the seller’s overall objectives.
4-15
市场营销组合的四个基本组成部分包括 所有以下情况除外： A 价格 price
B 生产production C 产品product D 地点place
4-16
The four basic components of the marketing mix include all of the following except:
___________ refers to charges being paid at the time of shipment delivery.
– freight absorption – freight yield – freight collect – FOB destination
(c; p. 16)
4-9
In FOB origin pricing, all of the following are true except:
– prices quoted报价 do not include transpБайду номын сангаасrtation to the consignee收货人
– marketers can adopt uniform prices on a regional or national basis
B 运费吸收 C 虚假运费 D FOB船上交货(离岸价格) origin
4-11
(a; p. 16)
4-12
___________ refers to a situation where the applicable charges are paid at the time a shipment is tendered to a carrier.
– freight absorption运费吸收 – delivered price包括运费的价格 – phantom freight在售价上加计的假设运费 – landed price卸岸价格
4-7
(c; p. 15)
4-8
在FOB装运港定价中，下面哪一个是错 误的（） A报价不包括到收货人的运输 B市场采用全国统一价格 C收货人必须为采购的产品运输安排 D卖方从每一笔销售中总接受相同的净利 润