BBC英文

BBC, British Broadcasting Corporation, is a United Kingdom state operated television and radio company. Since it was first formed as a company in 1922, the BBC has been a world leader in programme production. It has pioneered communications in radio, television and online technologies. The BBC operates on a non-profit basis and is funded by a licence fee payable by all television viewers so it is free from advertisements. Besides broadcasting programmes in Great Britain and Northern Ireland, it also broadcasts radio programs in English and about 40 other languages in corners of the globe. The BBC has four national radio networks for the UK, offering news, music, drama and programmes on the arts and science.
BBC World, the corporation's international TV news channel, is to be brought under the umbrella of the government-funded World
Service, in a move that is likely to infuriate its commercial rivals.
The corporation announced today that it is to merge the management structures of the World Service and the commercially funded BBC World, bringing them together in a new "world news"division headed by Mark Byford, currently director of the World Service. BBC bosses insisted that the two services would retain their distinct identities and methods of funding. But the move raises the question of whether the BBC eventually aims to get some government funding for the loss-making BBC World, which previously came under the control of its commercial arm, BBC Worldwide.
Any such plan would be vigorously opposed by rivals such as CNN and Sky, which operate without public subsidy. The new division, which will include BBC World Service radio, BBC World television and
BBC's international news websites, will work in partnership with BBC's newsgathering division, which will continue to provide all English-language news services.
The BBC insisted that funding of the BBC World channel and World Service radio would be kept entirely separate by a strict "Fair-trading commitment."A spokesman said: "The content of BBC World is made by BBC News, but there is no licence fee money going towards funding it."BBC News will continue to supply the content. All that will happen is the editorial management of the service will come under BBC World Service director Mark Byford."Not one half penny of World Service money will go to BBC World. It will still be a fully commercial channel, funded by advertising and subscription,"said the spokesman. "There are no job implications, it's purely an organisational thing. It
doesn't affect how we produce BBC World. BBC News is the contractor that produces output for BBC World."
The BBC said the shake-up will allow it to create a "Clearer presence in the international media marketplace and improve the impact of BBC services on global audiences."
The BBC's Director General, Greg Dyke, said the move would bring "Huge credit back to Britain?at a time when independent and impartial coverage was vital across the world. "The BBC's global role is of huge importance and significance, never more than at this time of conflict,"he said. "The World Service has a unique reputation and impact and is a beacon of high quality, distinctive public service broadcasting. Both services, as well as online, bring huge credit back to Britain for independent and impartial coverage in diverse communities and cultures.。