商务英语精读课件
商务英语精读课件Unit1-3,Sports and Business
Unit One Sports and Business A PLAN FOR TEACHING Background Information Language and culture focus Structures of the texts Exercises Teaching Aim ★Cognitive Information: Business in Sports; ★Language Focus: Have a good command of the key words and phrases, the useful structures and the corresponding grammar. ★Communicative skills: Grasp the expressions of “complimenting”. ★Lexical Knowledge: Be aware of the meaning of the suffixes in the Extended Activities (-er, -or, -ant, -ent, -ee, eer). Steps of teaching 1. Revision 2. Led-in questions and answers 3. Background knowledge 4. In-depth study of the texts 5. Structure analysis Led-in questionHow Are Sports and Business Related? Your interest in sports is someone else’s business. Background knowledge Sport Business Sport business concerns the commercial side of sports management and encompasses many subjects including sponsorship, marketing, TV rights, merchandising, finance, legal issues, player representation as well as the management of the sports infrastructure. Language points 1) Key Words Reading I 1 revenue n. e.g. This year’s revenue of the government was less than that of last year.2 athlete n. e.g. top athlete pro (professional) football playere.g. She is the star player in her team. 3 capitalize v. e.g. You can choose to capitalize some of the value of your pension. 4 contribute v. e.g. He contributed 50,000 to the Red Cross.5 impose ( on ) v. e.g. Don’t impose your opinion on others. Imposition n. e.g. The county council has not yet given its consent to the imposition of any traffic regulations.6 boom n. e.g. Long holidays have brought about a travel boom. boom v. e.g. The turnover of the company has kept booming since the application of the new working method.7 dominant adj. e.g. As a dominant figure at the conference, he made an important speech and attracted much attention. dominate v. e.g. The attempt of the major powers to dominate smaller countries should be checked.8 implement v. e.g. The agreement was signed but its recommendation were never implemented. implementation n. e.g. The full implementation of the policy will take some time.9 enthusiasm (for, about ) n. e.g. Enthusiasm for his program is growing. Enthusiasm n. e.g. Anthropology is his enthusiasm. (un) enthusiastic adj. e.g. She was enthusiastic about taking ballet lessons. 10 subsequently adv. e.g. He apologized subsequently. Subsequent adj; (following in order or time) e.g. subsequent developments consequent adj. e.g. They tried toprevent an oil spill and the consequent damage to wildlife. 11 fit (in) v. e.g. These shoes fit me. Fit in (with) He doesn’t fit in with these people. Outfit n.& v. e.g. A hiker’s outfit consists of a backpack, hiking shoes, a torch, and a rope, etc. outfitter n. e.g. The outfitter provided everything needed for the safari 12 sole n. e.g. The underside of the foot, a shoe or boot is called the sole. sole adj. e.g. He is the sole survivor of the crash, all the others died. 13 established adj. e.g. The festival has become established as one of the town’s annual events. Establishment n. e.g. It was the establishment of his reputation that made him so successful. Reading II 1 loom v. (above/over/up out of) e.g. Suddenly the mountains loomed up out of the mist. loom n. e.g. Loom is a machine used for weaving cloth. 2 endorse v. e.g. All endorsed the treaty as critically important to achieve peace. endorsement n. e.g. Endorsement means writing your name on the back of a check or official document to make it legal. 3 high-quality adj. e.g. High-quality goods are sold well in the market. 4 low-cost adj. e.g. Low-cost airlines sell tickets at a low price. 5 rival adj. e.g. They were spying on their mutual rival partner. rival n. e.g. His best friend became his rival in the basketball team. rival v. e.g. His ambition les him to rival the career of Edmund Burke. rivalry n. e.g. Rivalry between brothers and sisters is common. 6 trend n.e.g. This style is the latest trend in fashion. trendy adj. e.g. I like trendy clothes. trend-setter n.e.g. A trend-setter is someone who popularizes a new fashion. 7 (health) gym n. e.g. A (health) gym is an athletic facility equipped for sports or physical training. 8 inextricable adj. e.g. an inextricable problem 9 pitch v. e.g. He had tried to pitch the series to all the major television networks. 10 respective adj. e.g. They are both successful in their respective fields. respectively adv. e.g. I’m referring to each of you respectively. 2) Key Phrases Reading I 1 bring one’s enthusiasm to e.g. The teacher tries to bring his enthusiasm to the classroom. 2 get to e.g. I got to reminiscing 3 put into practice e.g. The companies urge the government to put the committee’s agreement into practice. 4 capitalize on e.g. They capitalize on their success by raising prices. 5 contract out e.g. The company contracts the printing out to an outside firm. 6 be + adv. (well/ideally/uni。
最新商务英语精读1unit-1精品课件
第十五页，共37页。
分销方式或提供新的服务。他必须能够判断人们发明创造的价值，不论它 是一个新玩具，一个新的归档方法，或一种新的广告方式。最后，他承担 业务的所有风险。
第十页，共37页。
Cultural Background
B. Entrepreneur (企业家) A person who risks his or her time,
effort, and money to start and operate a business is called an entrepreneur.
accounting n.
insurance n.
capital n.
factor n.
第六页，共37页。
venture n.
limit n.
estate n.
process v.
share n. bankrupt a.
第七页，共37页。
data n.
initiate v. purchase v.
Teaching Courseware: New Business English
Intensive Reading Book One
第一页，共37页。
Unit One --- Reading I The Essentials of Business
Warm--up Text
Translation Notes
People or Organizations Engaged in Business:
商务英语教程课件ppt
Identify and use leverage points, make rational offers, and be willing to compromise
Business English negotiation skills
The ability to read and understand text quickly and effectively
Understanding of Complex Sentencies
The ability to understand complex Sentencies with multiple and adjacent clauses
Wear professional attention to receive a sense of seriality and respect
Use formal meetings and introductions
Start with a formal meeting and introduction of your team members
Show graduation and recommendation
End the meeting with a thank you, expressing graduation for the other party's time and effort
04
Business English Contracts and Agreements
standardization, and cross-cultural communication, and is a universal language for global business communication.
新编商务英语系列教材ppt课件
新编商务英语口译
• 教材体例以口译学习过程
为中心，兼顾口译技能技 巧和各种交际话题。
• 本教材不以专题为主线，
也不仅仅以技巧为主线， 而是以口译技能形成的过 程为线索。
• 本教材专为高职高专英语
专业或与英语相关的专业 的学生量身定做，因此在 文本材料的选择上将尽量 符合该类学生的特点。
10
新编商务英语实训教程(已出版) （新配电子教案）
由5个部分组成：内容第一部分为准备性练习，是基础听 力技巧训练，第二部分为短小对话，围绕单元主题展开， 第三部分是较长篇幅的理解性材料，有助于扩大学生的知 识面。第四部分是补充材料，为适应不同层次学生的学习 要求而设计。最后是幽默故பைடு நூலகம்，旨在活跃教学气氛，增强 趣味性。
• 本书另配教师用书及音带。
5
新编商务英语口语（1～4册）
生活和商务活动展开，涉及经济、贸易、工农业、教育、旅游、投资、 金融、劳务、地产等领域中的考察、谈判、签约、网上交易、电子商 务等等。每个单元都有一个中心话题和与话题相关的课堂练习活动， 旨在促使学生将口语学习不仅仅停留在传统的机械背诵和模仿上，而 是通过大量的任务型课堂活动来强化英语语言的运用能力，使英语真 正成为表达学生个人情感和思想的“交际工具”。
• 本教材采用英语语言和商务知识有机结合的编写方式，使学
生既能提高英语阅读理解能力，又能系统地掌握商务英语的 基本词汇及其表达方式，全面地获得有关商务的基本知识。
4
新编商务英语听力（1～4册）
• 旨在通过由浅入深、由易至难渐进式的听力技能训练，逐
步提高学生的听力水平。
• 全书共分15个单元以及期中、期末两套测试题，每个单元
11
新编商务英语基础教程（学生+教师用 书）
新编商务英语精读第2册课件4
Text
Unit 4 Consumer Satisfaction
3. Sometimes it is not 5p OFF but 1p OFF. What breathtaking impertinence to advertise 1p OFF your soap or washing powder or dog food or whatever. Even the poorest old-age pensioner ought to regard this as an insult, but he doesn’t. A bargain must not be missed. To be offered a “gift” of one penny is like being invited to dinner and offered one single pea (tastily cooked), and nothing else. Even if it represented a real reduction it would be an insult. Still, people say, one has to have washing powder (or whatever) and one might as well buy it a penny cheaper. When I was a boy in Hungary a man was accused of murdering someone for the sake of one pengo, the equivalent of a shilling, and pleaded guilty. The judge was outraged: “To kill a man for a shilling! ... What can you say in your defense?” The murderer replied: “A shilling here ... a shilling there ...” And that’s what today’s shopper says, too: “A penny here ... a penny there ...”
商务英语精读课件
New words and expressions Text The nature of business Text Trading Extending reading Business terms Additional vocabulary Homework
New words and expressions
New words and expressions Text Marketing and Promotion Text Markets, Demand and Supply Extending reading Business terms Additional vocabulary Homework
Extending reading
Read this part by yourselves and do the following exercises.
返回主页
Business terms
Finished product 成品 Conduct business 做生意 Profit 利润 Loss 亏本；损失 Operational revenue 营业额 Net income 净收入；静盈利 Sales volume 销售量 Eco处理 n.过程；工序 vi.列队行进 bankrupt a.破产的 v.破产 bankruptcy n.破产；倒闭 real estate 房产；不动产 personal estate 动产 to a certain extent
在一定程度上
innovative a.革新的 innovate v.改革；革新 innovation n.改革 merchandise v.买卖
Business English
商务英语精读1
商务英语精读 (剑桥商务英语)商英精读 中级 课件
LOGO
To learn some useful phrases to make and change arrangements
Introduction about the exam
LOGO
The exam comprises four tests: reading, writing, listening and speaking.
The Speaking Test date is decided after your entry is confirmed by Cambridge.
Candidates will receive an overall grade and separate grade for each test. (Pass grades A,B,C or Fail grades D,E).
Ways to build vocabulary
1. compound words 2. using prefix and suffix 3. synonym and antonym 4. put words in a logical order
LOGO
Assessing teams
Speaking
attach importance to team-building 重视团队建设
develop team work 开拓团队协作
an effective team 精锐团队
share the same values 具有相同的价值观
Quotes and proverbs about team work Henry Ford
商务英语阅读Unit 10ppt课件
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来自其它教材
C、STATIONARITY固定性
习语的结构都是固定的，不能被更改或替换，即使是 同义词也不行，比如不能把rain cats and dogs改成rain dogs and cats或rain a cat and a dog等等。也就是说， 习语的任何一个组成部分都是固定的，随意更改会出 现词不达意甚至啼笑皆非的结果。如：
TEXT A： BE HAPPY CAUSE I CHOOSE HAPPINESS
Notes on the Text:
2. We lose touch, but I often thought about him when I made a choice about life instead of reacting to it.
D. RHETORICITY修辞 性
Business English: A Reading Course
Unit 11
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习语常常利用音韵的和谐来达到朗朗上口、易懂易 记、栩栩如生的目的，许多英语习语利用头韵、尾 韵、重复等手法来增加语言的语音美感和修辞效果 。如：as busy as a bee(忙如蜜蜂), might and main(竭 尽全力), trials and tribulations(烦躁和苦恼)均为头韵 ；high and dry(孤立无援)，by hook and by crook(不 择手段)均为尾韵；step by step(逐步)，neck and neck(齐头并进)均为重复。
Unit 11
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人民大众在长期的劳动中创造出来的，与一个民族 的地理环境、历史背景、经济生活、风俗习惯、宗 教信仰以及价值观念等方面都有不可分割的联系。
一般都用较恰当的比喻，引起人们的联想，但这种 联想是由各民族的现实环境和生活经验决定的。如 形容事物迅速而大量地产生： like mushrooms (英语 ),雨后春笋(汉语)。
商务英语精读课件Unit 6 Management
Unit 6 Management Learning Aims By the end of this unit, students should be able to: 1) know something about the management field; 2) learn how to make appointments in business situations; 3) master the key words or phrases related to management; 4) use suitable words and expressions to make an appointment; 5) consolidate the knowledge concerning verbs. Cultural Background Definition of management Cultural Background Management Process Cultural Background Staff involved in management * Chief Executive Officer (CEO) * Public Relations Managers * Vice President, Marketing * Sales Managers * Marketing Managers * Account executives * Promotions Managers * Creative Director * Media Director Reading 1: pre-reading activities 1. Brainstorming: Work with your partner and write out words or expressions about the titles of managing staff. Reading 1: pre-reading activities 2. Pairwork: Discuss the following questions with your partner: 1) Where do we suppose to find management? 2) What is the purpose of management? 3) What are the major functions of business management? 4) What do you think is a manager’s routine work? 5) What skills and abilities are desired for management work? 6) Who is the most suitable candidate for management work in your class? And why? Reading 1: text-based questions 1. How many types of managers are mentioned in the text? And what are they? 2. What is especially important for firms dealing in consumer products? 3. What are an information manager commonly responsible for? Reading 1: Structure Part 1 (para. 1) A brief introduction of the areas of management. Part 2 (para. 2-7 ) The responsibility of marketing managers, financial managers, operation managers, human resource managers and information managers. Reading 1: Language Points 1) Key words 2) Key phrases 3) Useful structures 4) Difficult Sentences Reading 1: key words survival n. [[]U]生存，活下来e.g. the survival of the fittest 适者生存His survival is still uncertain, for he has been very badly hurt and may die. survival n. [[]C] 生存者；残存物e.g. The old man is survival of a past age. This custom is a survival from my great-grandmother’s days. Reading 1: key words oversee v. 监督；监视；检查；视察e.g. The government agency oversees the airline industries. The supervisor oversees the quality of the newly manufactured products. Reading 1: key words recruit v. 招聘；征募；补充（特指为军队服务而征收新兵）e.g. Some students will be recruited as volunteers to teach in the remote areas this summer vacation. Jane was very glad to be recruited to serve in the army. recruit n. [[]C] 新兵，新成员e.g. We welcome new recruits. Recruitment n. 招募e.g. Theyfailed in their recruitment of qualified volunteers for the rebuilding of the city. Reading 1: key words implementation n. 执行e.g. Implementation of these proposals would have disastrous financial consequences. Reading 1: key words engage (in) v. 从事；预定；雇佣e.g. Mr. Smith has been engaged in politics all his life. I’ve engaged a room at the hotel. Mr. Black engaged a new secretary. Reading 1: key words process n. 步骤，方法v. 加工；处理in (the) process of 在……的过程，经过……e.g. The best solution can only be found by a process of trial and error. Adolescence is the process of going from childhood to maturity. The computer is in the process of repair. 28,000 applications for travel visas have still to be processed. Data is processed as it is received. Reading 1: key words afford v. 买（花）得起；负担得起；提供；给予 e.g. Many people cannot afford a car. Many smaller companies simply can not afford to buy health insurance for employees. Reading affords much pleasure for me. Reading 1: key phrases deal in sth. 经营，销售e.g. The police said that he was dealing in stolen goods. This is a small company that deals in rare art. deal with sth. 解决；处理e.g. The government must deal with the problem of high unemployment. I spent the whole morning dealing with my E-mail. Reading 1: key phrases put / place / lay emphasis on 重视；强调e.g. We should put emphasis on staff development. This English teacher always places emphasis on the importance of oral English. Reading 1: useful structures …so that + adverbial clause of purpose /result 以便；为了；结果e.g. The teacher must speak clearly so that his students can understand well. (adverbial clause of purpose ) The new dam controls the water of the Nile so that they now run regularly all through the year. (adverbial clause of result) Reading 1: useful structures see (to it) that + object clause 务必，确保e.g. See to it that you are here punctually tomorrow morning. See to it that you are not late again. I will see that it is done according to your direction. See (to it) that you get something to eat. See that the work is properly done. Reading 1: difficult sentences 1. For large financial institutions like Citicorp, Bank of America, and Merrill Lynch, effective financial management is the company’s reason for being. (para. 4) 2. In recent years, sound operations management practices have also become increasingly impo。
商务英语精读 (剑桥商务英语)Module 3.1
Advantages and disadvantages of different types of business organizations
Advantage Disadvantage
Sole trader Partnership Franchise
内部某些业务或项目，并与企业分享成果
3.1 Starting a business
Type of business
❖ solo trader ❖ 独立法人，独立经销店
❖ means that you own the business, and any profits from the business belongs to you.
2. entrepreneurial [.ɔntrəprə'njuriəl] adj. 企业家的, 企业性质的 entrepreneurial spirit 企业家精神，进取精神 3. franchise ['fræntʃaɪz] n. 连锁店，特许经销权，特许经营 franchisor [fræntʃaɪ‘zɔː(r)] n.授予特许者； 授权 人，授权商 franchisee [ˌfræntʃaɪ'ziː] n. (公司的分店，零售店或联号商店的)特许经营者，加盟 者
Language focus in Reading 2
4. voila [vi'əʊlə ] int. ❖ （法）那就是，瞧（表示事情成功或满意之感叹词） ❖ Mix the ingredient, chill, and voila a light, tasty
dessert. ▪ 把材料拌在一起，冰凉，瞧！那就是一道清淡可口的甜点。
大学课件_商务英语精读_UNIT 2 MARKETING 市场营销
Unit 2 The Marketing Concept华南师范大学增城学院商务英语系Marketing:activities intended to make and attract a profitable demand for a product by means such as ad., sales promotion, pricing, carrying out market research, and developing and testing new products. 市场拓展，市场营销通过广告，促销，定价，市场调查，开发和试验新产品等各种方法为产品招徕顾客，以增加利润。
Marketing Concept：营销概念Structure:Part 1(P1－4) marketing and marketing concept: the latter is the philosophy (guideline) of the formerP1: marketing: the definition, the purpose, and the environmentP2: marketing conceptP3: 1)the process of marketing (activities)2) the goal of the marketing conceptP4: topic sentence: the first sentencePart2 (p5－7) the development of marketingP5 the production eraP6 sales eraP7 marketing department eraPart 1P1:the definition, the purpose, and the environment of marketing 1．Undertake: make oneself responsible for sth. 承担Undertaking: work, etc that one has undertaken; task or enterprise任务，事业，企业e.g.: commercial, financial, etc. undertaking商业，金融等企业Small businesses are a risky undertaking.小型企业要担很大的风险Getting married is a serious undertaking.结婚是件大事2．Be designed for sb./sth.; be designed as sth.; be designed to do sth. : be made or planned for a particular purpose or use为某目的或用途而制造或计划3. facilitate: make sth. easy or less difficultexpedite: hasten or speed upe.g.: expedite the building work4. dynamic: adj. a dynamic person 精力充沛的人n. the inner dynamic 内在力量P2: some explanation of marketing concept1. tenet, guideline2．Coordinated：协调的Concerted，harmonious，unisonousP3: the process and the goal1.keep pace with sb./sth.: move forward, develop or increase at the same rate(as sb./sth.) （与某人、物）并驾齐驱，齐头并进e.g.: It’s important for a firm to keep pace with changes in the market. 对一个公司来说，能跟上市场的发展是很重要的。
商务英语学习完整ppt课件
.
3
regulating
• the size of a nation's money supply • the availability and cost of credit • the foreign exchange value of its currency
• issuing notes to be used as legal tender • supervising the operations of the commercial
.
6
picture
• verb • to imagine something by making an image
in your mind • Tom, picturing the scene, smiled. • Picture the scene - the crowds of people and
• a cheque for £200
• pay by cheque
• cash the cheque (= exchanged it for cash )
• stop the cheque (= tell the bank not to pay it ) .
• bank cheque = banker's cheque
.
5
• Central banks act as the fiscal agent of the government,
• By increasing or decreasing the supply of money and credit, they affect interest rates, thereby influencing the economy.
教学课件 商务英语精读(第2册)张中宁
《商务英语精读2》电子教案
Table of Contents
Unit 01 Economic Integration
TEACHING CONTENTS
Section One:
Business Communications
Section Two:
Text
Section Five:
Business Reading
TEACHING STEPS
A Learning Objectives B Warming-up Activities
Revision & Recitation Brainstorming Questions Role-play of the Dialogue
phone. When you phone, the counsellor will answer your call personally unless she is unavailable, in which case there will be a brief message for you to respond to. • Email:Gayle.Chell@ • Office Tel: Direct external line-88180391, Internal extension number-8391 • CANCELLING APPOINTMENTS • If you are unable to keep an appointment or if you have decided you no longer need the appointment please let the Counsellor know in advance if at all possible.
商务英语精读 (剑桥商务英语)商英精读 中级 课件
Candidates will receive an overall grade and separate grade for each test. (Pass grades A,B,C or Fail grades D,E).
LOGO
How to understand, record and build vocabulary
Advise students to adopt following ways on vocabulary
Ways to understand new words 1.Examine the context of the word
Step3 Explain some language points and new words.
Speaking
Pair work 1
LOGO
Step 1 Learn some useful phrases to make and change arrangements
Step 2 Look at the activity sheets and get to know the requirement and allocate roles.
Question:
What is a good team? Do you work in a good team? Do you like your team members? Why or Why not?
LOGO
Word tips
LOGO
Co-operative 齐心协力的
《商务英语阅读》课件
Business English reading has the characteristics of professionalism, practicality, and cross-cultural communication, requiring readers to have a high level of language proficiency, business knowledge, and cross-cultural communication skills.
Select different types of business reports, such as market analysis reports, financial reports, project reports, etc., to help students fully understand the structure and content of business reports.
Background knowledge
The onging process of expanding one's vocabulary through exposure to new words and their contextual usage A rich vocabulary improves comprehension and supports effective communication in business English
Collaborative learning
Collaborate with classmates, colleagues, or mentors to improve business English reading skills through discussions, communication, and other means.
商务英语精读 (剑桥商务英语)Module 2.1
到… 不同 The prices vary from season to season. Opinions range from person to person.
2.1 Company benefits
Step 3: Reading What benefits and incentives does
the article mention for employees at Xerox? Answers: Opportunities for promotion, training and staff development, a pension, a reward and recognition scheme
Oral Test Part 2
What do you think is the most important when choosing a job? A good salary An impressive job title
Expressions for reference
2.1 Company benefits
Language focus in Reading3
21. For the long haul: the long and hard work Long haul ‘长途运输’, 费力长期的工作 e.g. It has been a long haul but at last this
dictionary is published. Drudgery n. 苦差事 Metaphor 暗喻 Simile 明喻 My love is like a red red rose. Take after: look like Take off Take for granted Take out Take away Take down Take in / take on GRE: graduate record examination 美国研究生入学考 试
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Unit 1 Essentials of Business
Brainstorming: Work with your group to think out as many as words/phrases/expressions as possible about business.
company buy market ……
Pair work: Discuss the following questions with you partner.
1） How do you usually get to know a new
2) 3) 4)
5)
product? What is the aim of sales promotion? What is the purpose of advertising? Where do you often see ads? Do you think advertising is always truthful? Why?
process v.用计算机处理 n.过程；工序 vi.列队行进 bankrupt a.破产的 v.破产 bankruptcy n.破产；倒闭 real estate 房产；不动产 personal estate 动产 to a certain extent
在一定程度上
innovative a.革新的 innovate v.改革；革新 innovation n.改革 merchandise v.买卖
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Text Marketing and Promotion
Language points: 1) Feasibility study: 可行性研究（指投资一项 工程或经营某一项业务是否对经济有利，须 进行科学的预测，根据预测资料进行决策的 研究。） 2) Market potential: 市场潜力（某种产品或服 务的最高的可能市场需求。即在一定的价格 组合和条件下，产业营销费用增至无穷大时， 市场需求的极限。就个别厂商而言，是指该 公司对市场需求的预测或预期的可能销售金 额。）
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Homework
Words study on Page10 Translation on Page16
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Unit 2 Marketing
Brainstorming:
Work with your partner and do the following tasks. 1) If you are a customer, what attracts you most? 2) List five factors which make you buy some goods. Lower price……
Extending reading
Read this part by yourselves and do the following exercises.
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Business terms
Finished product 成品 Conduct business 做生意 Profit 利润 Loss 亏本；损失 Operational revenue 营业额 Net income 净收入；静盈利 Sales volume 销售量 Economic power 经济实力
n.商品；货物 employee 雇员 employer 雇主
provide for sb/sth
筹备；准备；抚养
to some extent
在某种程度上
provide sth (for sb)
提供；供应
(1)
Up to sth: a.occupied or busy with 忙于；从事于；正在做 e.g. What’s he up to? 他在干什么？ He’s up to no good.他在做坏事。 b.equal to 胜任，及得上 e.g. I don’t feel up to going to work today.
Pair work: Discuss the following questions with you do you think are business activities? Why do people do business? Have you any experiences in a certain business before? What kind of business is it? What do you think is the most important quality a businessman should have?
Royal Dutch/Shell Group 皇家荷兰壳牌集团（英/荷） Marubeni 丸红公司（日本） Sumiomo 住友公司（日本） Intl.business Machines 国际商用机器公司（美国） AXA AXA公司（法国） CitiGroup 花旗集团（美国） Volkswagen 大众汽车公司（德国） Nippon Telegraph&Telephone 日本电报电话公司 BP Amoco BP阿莫科公司（英国） Nissho Iwai 日胜公司（日本）
Initially adv.最初 Inquiry n.询问 Delivery n.递送;运送 Replacement n.替换(物) Component n.零部件 Hand out: to distribute 分发 Make up: to from, compose 形成;构成 For short: as an abbreviation 作为简略形式;简称 Be known as: to be generally regarded as 通称为 After-sales service: service of a product carried out by the seller for the buyer 售后服务
New words and expressions Text Marketing and Promotion Text Markets, Demand and Supply Extending reading Business terms Additional vocabulary Homework
New words and expressions
Preliminary Feasible Potential Prospective Publicity Brochure Journalist Catalogue Campaign Client a.开端的;预备性的 a.可行的 n.潜力 a.预期的;可能的 n.宣传;广告 n.小册子 n.新闻记者 n.目录 n.(宣传或销售某商品的)活动 n.客户
Text Trading
Manufacturer: one who owns a business that makes goods in large quantities. Tonne: [British] a measurement of weight, =metric ton, =1,000 kg. In bulk: in large quantities. Distributor: a wholesaler who has exclusive rights to market, within a given territory, the goods of a manufacturer or company. Competitor: a person, team, company, etc., that competes; a rival. Ahead of: in front of; superior to. Edge: advantage. 返回
我今天身体不适，不能去工作。
(2) (3)
c. as far as 直到 e.g.up to now/then up to sb: required, looked upon as necessary 视为某人的职责 e.g. It’s up to you to help her. Extract from: 提取；拔出 e.g. He extracts a bullet from the wound. Refers to: 提到；涉及 e.g. What I have to say refers to all of you. 我要说的这一切与你们大家有关。
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Additional vocabulary
General motors Daimlerchrysler Ford motor Wal-Mart stores Mitsui Itochu Mitsubishi Exxon General electric Toyota motors 通用汽车公司（美国） 戴姆勒-克莱斯勒公司（德国） 福特汽车公司（美国） 沃尔玛百货公司（美国） 三井公司（日本） 伊腾忠商社（日本） 三菱公司（日本） 埃克森公司（美国） 通用电气公司（美国） 丰田汽车公司（日本）
Insurance n.保险 Merchandise v.买卖 Distribute v.分发 Entrepreneur n.企业家 Estate n.作某种用途的地区 Manufacture v.大量制造 Warehouse n.货仓 Creditor n.债权人 Venture n.工作项目，冒险 Relate…to/with 将…联系起来 Refer to… 提到；涉及 Be extracted from从…中提取 Be responsible for…
对…负责，负责（某事）
Make…of value
使某物更有价值
Decide on…作出决定 Distribute…to/among…
在…中分发；分配
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Text The nature of business
Provide the financing for: conduct the business of providing money for. Insurance policies: documents which show the condition of an insurance contract(保险单). The securing of capital: getting money for some business. To a certain extent: to a certain degree. Up to: as far as; to and including. e.g. Please count from 1 up to 10. Everyone works, from the boy who sweeps the floor up to the president. 返回