横店影视城影视旅游开发研究.

毕业论文

横店影视城影视旅游开发研究

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2014年6月

横店影视城影视旅游开发研究

摘要

影视城旅游是一种新兴的文化旅游产业,是影视创作与特色旅游相结合的产物。从理论的角度说,影视作品的热播可以促进影视旅游的发展,影视旅游的发展也应该有利于影视产品的深度开发。本文简单介绍了横店影视城影视旅游开发的研究背景和相关概念，综述了横店影视城概况，特别是现有的旅游资源和旅游开发现状。在第三部分结合影视城影视旅游开发现状，重点分析了影视作品对横店影视城旅游开发的正、负面影响，指出了影视作品在拓展客源地、促进多元化发展、提升旅游资源吸引力等方面的正面影响，以及容易对当地环境造成潜在破坏、影视作品自身时效性造成旅游产品生命周期短、文化内涵不足等方面的负面影响。通过科学的分析，对积极影响加以提升，消极影响采取手段予以改进，提出针对性旅游开发对策，开发出特色创新型旅游文化产品，走可持续发展的道路。

关键词横店影视城；影视作品；影视旅游

Research on Movie and TV Induced Tourism in Hengdian World

Studios

Abstract

Movie tourism is an emerging cultural tourism industry; tourism is a film and television creation and product of the combination. From the theoretical point of view, said the hit TV movie works can promote the development of tourism, film tourism development should also be conducive to the development of film and television product depth. This paper briefly describes the Hengdian World Studios film tourism development research background and related concepts, summarized HengDian profile, especially the status of existing tourism resources and tourism development. Television movie combines tourism development status of the third part , focuses on the positive and negative effects of video works on HengDian tourism development , pointing out the film and television work in expanding the customer base to promote diversification and enhance the attractiveness of tourism resources positive implications , and likely to cause potential damage to the local environment , the timeliness of their film and television work caused by tourism product life cycle is short , lack of cultural connotation and other negative impacts . Through scientific analysis, to enhance the positive impact, a negative impact on the means to be taken to improve the proposed tourism development of targeted measures, the development of tourism and cultural characteristics of innovative products, and take the road of sustainable development..

Keywords Hengdian World Studios; movies and television works; Movie and TV Induced Tourism

目录

摘要

Abstract

1绪论 (1)

1.1研究背景 (1)

1.2相关概念 (1)

1.3研究意义 (2)

2横店影视城概况 (3)

2.1地理位置 (3)

2.2旅游资源 (3)

2.2.1景区布局 (3)

2.2.2影视作品 (4)

2.3经营现状 (4)

3横店影视城影视旅游开发影响分析 (6)

3.1正面影响 (6)

3.1.1加速客源地拓展 (6)

3.1.2促进产业多元化 (7)

3.1.3提高资源吸引力 (7)

3.2负面影响 (9)

3.2.1潜在环境威胁 (9)

3.2.2产品生命周期短 (9)

3.2.3文化内涵不足 (9)

4横店影视城影视旅游开发对策 (11)

4.1横店影视城旅游开发提升对策 (11)

4.2横店影视城旅游开发改进对策 (11)

4.2.1加强影视城管理力度 (11)

4.2.2开发特色旅游产品 (12)

4.2.3增强影视旅游文化内涵 (12)

结论 (14)

参考文献 (15)

致谢 (16)