电子商务(选择题2页)

选择题：(划线的就是选择题的正确选项)Chapter 1Quick Quiz 11.A(n) _transaction___ is an exchange of value, such as a purchase, a sale, orthe conversion of raw materials into a finished product.2.The group of logical, related, and sequential activities and transactions inwhich businesses engage are often collectively referred to as _businessprocesses___.3._Electronic data interchange(EDI)___ occurs when one business transmitscomputer-readable data in a standard format to another business.4.Businesses that engage in EDI with each other are called _tradingpartners___.Quick Quiz 21.A(n) _commodity item___ is a product or service that is hard to distinguishfrom the same products or services provided by other sellers; its features havebecome standardized and well known.2.A(n) _revenue model___ is a specific collection of business processes used toidentify customers, market to those customers, and generate sales to thosecustomers.3.A(n) _business model___ is a set of processes that combine to achieve acompany’s goal, whic h is to yield a profit.4. A product’s _shipping profile___ is the collection of attributes that affect howeasily that product can be packaged and delivered.Quick Quiz 31.__Transaction costs__ are the total of all costs that a buyer and seller incur asthey gather information and negotiate a purchase-and-sale transaction.2.The practice of an existing firm replacing one or more of its supplier marketswith its own hierarchical structure for creating the supplied product is called__hierarchies__.3.A(n) _strategic business unit ___ is one particular combination of product,distribution channel, and customer type.4.As more people or organizations participate in a network, the value of thenetwork to each participant increases. This increase in value is called a(n)network effect____.Quick Quiz 41.A(n) _value chain___ is a way of organizing the activities that each strategicbusiness unit undertakes to design, produce, promote, market, deliver, andsupport the products or services it sells.2.In the United States, telecommunications companies have long sold localtelephone service as a(n) _flat-rate___ access system, in which the consumeror business pays one monthly fee for unlimited telephone line usage.3.A(n) _freight forwarder___ is a company that arranges shipping andinsurance for international transactions.4.A(n) _bonded warehouse___ is a secure location where incominginternational shipments can be held until customs requirements are satisfiedor until payment arrangements are completed.Chapter 3Quick Quiz 11.The __virtual model__ is a graphic image built from customer measurementson which customers can try clothes.2.The _personal shopper___ is an intelligent agent program that learns thecustomer’s preferences and makes suggestions.3.(True or False) Many companies sell goods and services on the Web using anadaptation of a mail order catalog revenue model.4.(True or False) People are reluctant to buy high-fashion clothing itemsthrough a Web site.Quick Quiz 21.The _advertising-supported___ revenue model is the one used by networktelevision in the United States.2.The _stickiness___ of a Web site is its ability to keep visitors at the site andattract repeat visitors.3.The set of characteristics that marketers use to group visitors is called_demographic information___, which includes things such as address, age,gender, income level, type of job held, hobbies, and religion.4.A(n) _Web directory___ is a listing of hyperlinks to Web pages.Quick Quiz 31.The removal of an intermediary, such as a human agent, from a value chain iscalled _reinter mediation___.2.(True or False) The Digital Rights Management (DRM) software prevents theillegal copying of audio files.3.(True or False) DRM software does not always work across platforms.4.___account aggregation_ is the ability to obtain bank, investment, loan, andother financial account information from multiple Web sites and display it allin one location at the bank’s Web site.5.A(n) _bill presentment___ service provides an electronic version of aninvoice or billing statement (such as a credit card bill or a mobile phoneservices statement) with all of the details that would appear in the printeddocument.Quick Quiz 41._channel conflict___ can occur whenever sales activities on a company’sWeb site interfere with its existing sales outlets.2.When two or more companies join forces to undertake an activity over a longperiod of time, they are said to create a(n) _strategic alliance___.3._channel distribution managers___ are companies that take overresponsibility for a particular product line within a retail store.4.Online magazines are also called _E-zine___.Quick Quiz 51.An organization’s __presence__ is the public image it conveys to itsstakeholders.2.The _stakeholders___ of a firm include its customers, suppliers, employees,stockholders, neighbors, and the general public.3.(True or False) A key goal for the Web sites of many not-for-profitorganizations is information dissemination.4.(True or False) This combination of information dissemination and a two-waycontact channel is a key element on any successful electronic commerce.Quick Quiz 61.Experts estimate that average electronic commerce Web sites frustrate up to__70__ percent of their customers to the point that they leave without buyinganything.2.Putting the customer at the center of all site designs is called a(n)_customer-centric___ approach to Web site design.3.In the _personal contac t__ model, the firm’s employees individually searchfor, qualify, and contact potential customers.4._addressable media___ are advertising efforts directed to a known addresseeand include direct mail, telephone calls, and e-mail.Chapter 4Quick Quiz 11.The _price___ element of the marketing mix is the amount the customer paysfor the product.2.__promotion__ includes any means of spreading the word about the product.3.In _psychographic segmentation___, marketers try to group customers byvariables such as social class, personality, or their approach to life.4.The practice of targeting very small market segments is called_micromarketing___.Quick Quiz 21.In general, the creation of separate experiences for customers based on theirbehavior is called __behavioral segmentation__.2.A(n) _shopping cart___ is the part of a Web site that keeps track of selecteditems for purchase and automates the purchasing process.3.The total amount of money that a site spends, on average, to draw one visitorto the site is called the __acquisition cost__.4.Customers who return to the site one or more times after making their firstpurchases are called _retained customers__.Quick Quiz 31.A(n) __banner ad__ is a small rectangular object on a Web page that displaysa stationary or moving graphic and includes a hyperlink to the advertiser’sWeb site.2.A(n) _skyscraper ad___ is a banner ad that is designed to be placed on theside of a Web page and remain visible as the user scrolls down through thepage.3.A(n) _ext ad___ is a short promotional message that does not use any graphicelements and is usually placed along the top or right side of a Web page.4.A(n) _pop-up ad___ is an ad that appears in its own window when the useropens or closes a Web page.Quick Quiz 41.The _conversion rate___ of an advertising method is the percentage ofrecipients who respond to an ad or promotion.2.The information that a Web site can gather about its visitors is called a(n)__clickstream__.3.In a CRM system, the multiple sources of information about customers, theirpreferences, and their behavior is entered into a large database called a(n)__data warehouse__.4._statistical modeling___ is a technique that tests theories that CRM analystshave about relationships among elements of customer and sales data.Quick Quiz 51.A(n) _affiliate program broker___ is a company that serves as aclearinghouse or marketplace for sites that run affiliate programs and sitesthat want to become affiliates.2.__viral marketing__ relies on existing customers to tell other people—thecompany’s prospective customers—about the products or services they haveenjoyed using.3.A(n) _search engine___ is a Web site that helps people find things on theWeb.4._domain name___ is a service that permits the purchaser of a domain name tomaintain a simple Web site (usually one page) so that the domain nameremains in use.Chapter 5Quick Quiz 11.The part of an industry value chain that precedes a particular strategicbusiness unit is often called a(n) _supply chain___.2.The total dollar amount of the goods and services that a company buys duringa year is called its _spend___.3._direct materials___ are those materials that become part of the finishedproduct in a manufacturing process.4._knowledge management ___ is the intentional collection, classification, anddissemination of information about a company, its products, and its processes. Quick Quiz 21.(True or False) ANSI does not set standards itself, but it has created a set ofprocedures for the development of national standards and it accreditscommittees that follow those procedures.2.When EFTs involve two banks, they are executed using a(n) __automatedclearing house(ACH)__ system, which is a service that banks use to managetheir accounts with each other.3.__nonrepudiation__ is the ability to establish that a particular transactionactually occurred.4.The _american national standards (ANSI)___ has been the coordinating bodyfor standards in the United States since 1918.Quick Quiz 31.(True or False) A passive RFID tag needs a power source.2.A(n) __sourcing__ occurs when a retailer loses sales because it does not havespecific goods on its shelves that customers want to buy.3.(True or False) RFIDs can be read much more quickly and with a higherdegree of accuracy than bar codes.4.(True or False) The major issue that most companies must deal with informing supply chain alliances is developing trust.5.A(n) __private store__ has a password-protected entrance and offersnegotiated price reductions on a limited selection of products—usually thosethat the customer has agreed to purchase in certain minimum quantities.6.A(n) __industry consortia-sponsored__ marketplace is a marketplace formedby several large buyers in a particular industry.Chapter 6Quick Quiz 11._double auction___ can artificially inflate the price of an item and may beprohibited from bidding by the rules of a particular auction.2.A(n) _minimum bid___ is the price at which an auction begins.3.In _sealed-price___ auctions, bidders submit their bids independently and areusually prohibited from sharing information with each other.4.Second-price sealed-bid auctions are commonly called __Vickreyauctions__.Quick Quiz 21.In a(n) __proxy bid__, the bidder specifies a maximum bid.2.Smaller businesses often sell their unusable and excess inventory to_liquidaton brokers___, which are firms that find buyers for these items.3.The act of placing a winning bid at the last second is called a(n) __snipe__.4._sniping software___ observes auction progress until the last second or twoof the auction clock.Quick Quiz 31.A(n) _virtual community gathering place for people and businesses that doesnot have a physical existence.2.The trend toward having readers help write the online newspaper is called_participatory journalism___.3.The practice of bringing buyers and sellers together in a social network tofacilitate retail sales is called __social shopping4.The term _monetizing___ refers to the conversion of existing regular sitevisitors seeking free information or services into fee-paying subscribers orpurchasers of services.Chapter 8Quick Quiz 11.__computer security__ is the protection of assets from unauthorized access,use, alteration, or destruction.2.__countermeasure__ is the general name for a procedure, either physical orlogical, that recognizes, reduces, or eliminates a threat.3.A(n) _web bug___ is a tiny graphic that a third-party Web site places onanother site’s Web page.4.__active content__ refers to programs that are embedded transparently inWeb pages and that cause action to occur.5.A(n) __trojan horse__ is a program hidden inside another program or Webpage that masks its true purpose.Quick Quiz 21._privacy___ is the protection of individual rights to nondisclosure.2.__ domain name servers(DNSs)__ are the computers on the Internet thatmaintain directories that link domain names to IP addresses.3._encryption___ is the coding of information by using a mathematically basedprogram and a secret key to produce a string of characters that isunintelligible.4.A(n) _session key___ is a key used by an encryption algorithm to createcipher text from plain text during a single secure session.5.A(n) _secure envelope___ encapsulates a message and provides secrecy,integrity, and client/server authentication.Quick Quiz 31.__dictionary attack programs__ cycle through an electronic dictionary, tryingevery word in the book as a password.2.A(n) _buffer___ is an area of memory set aside to hold data read from a fileor database.3.A(n) _access control list(ACL)___ is a list or database of files and otherresources and the usernames of people who can access the files and otherresources.4.A(n) _firewall___ is software or a hardware-software combination that isinstalled in a network to control the packet traffic moving through it.Chapter 9Quick Quiz 11.A(n) _charge card___, offered by companies such as American Express,carries no spending limit, and the entire amount charged to the card is due atthe end of the billing period.2.A(n) _merchant bank or acquiring bank___ is a bank that does business withsellers (both Internet and non-Internet) that want to accept payment cards.3._electronic cash___ is a general term that describes any value storage andexchange system created by a private (nongovernmental) entity that does notuse paper documents or coins and that can serve as a substitute forgovernment-issued physical currency.4.The term __chargeback__ refers to the spending of a particular piece ofelectronic cash twice by submitting the same electronic currency to twodifferent vendors.5.__interoperable software__ runs transparently on a variety of hardwareconfigurations and on different software systems.Quick Quiz 21.A(n) _server-side electronic wallet___ stores a customer’s information on aremote server belonging to a particular merchant or wallet publisher.2.A(n) _stored-value card___ is an elaborate smart card with a microchip or aplastic card with a magnetic strip that records the currency balance.3.A(n) _smart card___ is a stored-value plastic card with an embeddedmicrochip that can store information.4.When the e-mails used in a phishing expedition are carefully designed totarget a particular person or organization, the exploit is called _spearphishing___.。